Jeeni Blog

Helping the next generation of talent to build a global fanbase

Jeeni a more robust music ecosystem for everyone.

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Jeeni a more robust music ecosystem for everyone.

The music industry is at a critical inflection point. After years of declining sales and waning fan enthusiasm, the rise of streaming has ushered in a new golden era for an industry that has benefited artists, songwriters, copyright owners, and fans alike. In 2019, streaming was the engine driving revenue growth in the US music industry for the fifth consecutive year.

Download the 2020 Streaming Forward report, featuring the latest updates on streaming’s role in the music industry, how digital discovery is elevating new artists and genres, and what we can expect ahead.

The Evolution of the music industry over the the last two decades has been staggering. The rise of streaming has revolutionized all facets of music, empowering artists and creators by expanding their access to fans, allowing music listeners to seamlessly connect with their favorite songs whenever and wherever they want, and driving new music choice and creativity.

For fans, copyright owners, and creators alike, the positive impact of this evolution has been monumental: with total music stream reaching the one trillion mark in 2019, fans are listening to more music than ever before, and the industry is enjoying a multi-year growth cycle driven by the streaming economy.

Over the next seven years the streaming revolution will only grow more powerful. Fast-forwarding we can expect: Forecasts remain just that of the industry's trajectory in the future. While the impacts of Covid-19 are still being felt, and have undoubtedly impacted the music industry, we can expect streaming growth to continue.

What we cannot forecast is what new music consumption behaviors might surprise us, and new innovations by the streaming services that we have not begun to see. But with growing optimism and increasing inward investment attracted by the streaming-driven hyper growth, the music industry is experiencing boom times – for consumers,
record labels and publishers and most of all creators. Click here to view the 2020 Streaming Forward Report.

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09
Mar

Artist Focus: RD Watson

Considered The English voiceover artist, RD Watson is an indisputable legend of the recording industry whose voice has been heard by millions across the world.  Roger Watson is an invaluable Jeeni ambassador. His showcase currently features over 40 examples of his first-rate voiceover performances including audio books like ‘Hairy London’  and commercials for ‘Diablo’ and ‘Jaguar’. His status as an industry icon has greatly broadened Jeeni’s representation of art and creativity and has meant that Jeeni’s mission is not limited to musicians but open to all artists that deserve worldwide attention. Visit RD Watson’s giant and fascinating showcase here: https://jeeni.com/showcase/rd-watson-audiobooks/   RD Watson has been an integral behind-the-scenes component of countless historical moments that define the current music industry as we know it. For example, Roger was acting floor manager for the Beatles back in 1964 and was the producer for the first ever video pop album with Blondie’s Debbie Harry. His connections and the demand for his talent and know-how lead to him moving to L.A. in the 70s. This is where Roger became a Grammy-nominated record producer and was the MD of Arista Records, where he worked with Lisa Stansfield, Barry Manilow and countless others.  RD Watson is a trusted and reliable name in the voiceover world due to his clear, charming and remarkably British performances. He won the Audiophile Award for Narration and has been nominated for many others. He records his own voice in a studio in West London and sends his performances to many clients both from the UK and overseas and is currently in the process of recording Charles Dickens’ ‘David Copperfield’.  This fascinating and talented artist could fill a book with the experiences and stories he’s gathered and he’d no doubt like to record the audiobook of it himself. Check out more of RD Watson’s work on his website here: http://englishvoiceover.info/ and listen to the entirety of ‘Hairy London’ from his showcase, available here: https://jeeni.com/showcase/rd-watson-audiobooks/  How can Jeeni support artists like RD Watson?   JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience.  Artist biography Artist Biography artist biography • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make.  • We empower our audience and reward them every step of the way.  • We promise to treat our members ethically, fairly, honestly and with respect.  • Access to artist liaison and a supportive marketing team. 

08
Jul

Zed, The Dreamer – ‘I died too’ Single Review

Charming, layered and dreamy, the latest single from this starry-eyed balladeer might be his most impactful yet.  With a rich roster of influential artists like Bon Iver, Michael Kiwanuka and Matt Corby, Zed, The Dreamer has a wide and varied well from which he draws inspiration and these influences reveal themselves quite clearly across Zed's young, bright discography. The style of the previously mentioned muses can essentially be reduced to an initial representation of the broad genre of folk music, however, they all individually decide to expand beyond that folk core by enriching it with their own individual styles, experiences and personalities. This is a skill that Zed has adopted in full-effect. A notable element of Zed’s style is his subtle embrace of lo-fi aesthetics. Before, this has materalised as some unfiltered-out background fuzz in tracks like ‘Comfort (Not Love)’, but Zed's latest track takes this raw, casual sentiment to a further level as he uses it to almost reinforce the heart aching messages that he displays in ‘i died too’. The track whirs to life like a tape machine accelerating to the right speed, instantly giving off a warm, analogue tone to the track. The sudden click to silence after just a second of guitar also contributes to a feeling that this is an impromptu recording, straight from the heart, to the microphone.  As more elements are introduced, this nonchalant façade crumbles and Zed’s ballad blossoms into a polished and astonishing chorus of love. Intricate and symbolic lyrics aren't needed for the confessional “Baby, I love you” chorus, because the verse has already provided poetic details into the relationship.  Interestingly, after the first chorus, Zed doesn’t use its natural momentum to maintain the energy, but instead, he brings the composition back down to where we began with an interlude of radio-effect conversational samples and background ambience that replaces the full, lush textures that we just heard over the chorus. Once back down to the ground, Zed’s forlorn vocals begin to slowly levitate the piece once more with the next verse. The second verse consists of simple guitar-tapped percussion, rumbling bass and shimmering chords, all ornamenting Zed’s gentle acoustic guitar and crooning vocals which creates the folk centre of the piece. The second verse much more seamlessly feeds into the second chorus which now professes the title of the piece, “I died too” in replace of “I love you”. This heartbreaking variation to the chorus is such a clever story-telling device. It’s not often that a chorus is altered to reveal an entirely different side to an emotive narrative, it adds a stunning amount of weight behind an already compelling single. The piece winds down one final time as a more distant and mournful "Baby, I love you" is heard underneath auto-tuned vocalisations and a self-comforting "It's alright, now" repetition. This extended ending at almost a minute long is a beautiful finish to an already unorthodox song structure. A final, pensive guitar chord rings out to finish the piece with one last poignant resignation. Zed, The Dreamer will be performing at Victorious festival this August (26th-28th) so be sure to check him out if you have tickets!

12
Nov

Weekly Round-Up #4

The latest news on all things Jeeni, music and entertainment news. The ongoing impact of Covid-19 on musicians Like many other sectors, the music industry has been hit hard by coronavirus with live performance revenue the biggest casualty. During the lockdown, the cancellation and postponement of most live music has had a catastrophic impact on the entire industry. In addition to a reduction in physical sales from the closure of retail stores. There has even been a negative impact on synch opportunities due to less production of visual content. And while streaming revenue has increased, it is not a sustainable source of income due to unfair revenue shares. According to National statistics even before the pandemic, a musician earned on average £23,059, well below the national average of £29,832, according to the Office for National Statistics. A report by UK Music predicted that musicians will have lost 65% of their income this year, rising to 80% for those most dependent on live performance and studio work. Frances O’Grady TUC General Secretary sent a strong message of solidarity and support to Musician Union members at the 39th Musicians’ Union Delegate Conference. Highlighting the effects of Covid-19 on musicians. “The pandemic has been a huge challenge to working people and musicians have been on its economic frontline, unable to work due to lockdown restrictions” she said.“Too often this government left the self-employed high and dry. Now ministers must step up to give arts, culture, entertainment, and festivals the support we urgently need”. Jeeni is ahead of the government in supporting musicians, the platform hosts a range of creative talent supporting them to grow an audience. On Jeeni, artists and creatives keep 100% of everything they earn, and thousands of performers are already on board, with an audience outreach that has grown to over two million. Check out what we do at Jeeni and how we support independent creative talent YouTubes ads business is now bigger than the entire global record business According to revenue figures released last week from YouTube Parent company Alphabet, YouTube generated $7.205 billion in revenues from advertising in Q3 this year. Up 43%, or by over $2 billion, year-on-year versus the same quarter of 2020. The $7.205 billion figure did not include additional revenues from subscriptions which YouTube just announced it has surpassed 50 million global subscribers to YouTube Music and YouTube Premium. Meaning that the video streaming giant now has a bigger ads business than the entire global record business. New artists face ‘massive competition’ from established acts due to streaming New artists face massive competition from major established acts such as Queen and the Beatles due to the advent of streaming according to The Culture Committee. Peter Leathem, chief executive from the music copyright collective Phonographic Performance Ltd, told MPs that even the most talented performers were “struggling” to make a living from their music in part due to the competition they face for plays and revenue. “They are faced with massive competition. If you look at 2019, the best-selling albums were Queen’s Bohemian Rhapsody, based on the film, and Abbey Road by the Beatles, on its 50-year anniversary. If you are trying to break a new artist or trying to get your own streaming going you have got the last 50 years of the music industry to compete with.” With lots of streaming taking place, the value of the market is much less and there is so much competition. Up-and-coming artists are also competing for a share of a “smaller pie”. He added, “If you are trying to break a new artist or trying to get your own streaming going you have got the last 50 years of the music industry to compete with." MPs are continuing to examine what economic impact music streaming is having on artists, record labels and the sustainability of the wider industry. It's clear that the music industry needs more support in terms of the value gap and allowing the spotlight to be on new artists. This is exactly what Jeeni are doing, by supporting independent artists. Jeeni is a platform that brings together creative talents and allows them to showcase their work to a wider audience. All while keeping 100% of everything they earn, and thousands of artists are already on board, with an audience outreach that has grown to over two million. Be sure to visit Jeeni and discover how we help independent artists rise above the limitations of major streaming services at Jeeni.com Jeeni News Artist Pairing Initiative We had our very first artist pairing meeting hosted by Jeeni’s Ella Venvell. The artist pairing is a new initiative by Jeeni where we pair up artists of a similar genre, one with more experience and the other a fledgling artist. The more experienced artist is able able to give advice and words of wisdom. While both artists can encourage and inspire each other by sharing their individual experiences. Our first meeting with Daisy Chute and Ariana May was a huge success. Daisy shared her experiences of being signed to a major label before becoming an independent self-sufficient artist, expressing the benefits and downfalls to both. Furthermore advising Ariana on the best ways to promote her music through a variety of avenues and the different revenue streams available. If you are an artist interested in Jeeni's pairing initiative then be sure to contact our Artist Liaison Ella Venvell at ella@jeeni.com, including info about yourself and why would like to be part of the artist pairing initiative. Pick Of The Week Our pick of the week is Glasgow based alt-rock band Respite. The band blends elements of punk, post-hardcore and pop music, with lyrics and vocals heavily inspired by pop-punk and emo. Respite released their first single, “Chemical Sleep” on the 3rd of October. Soon after following with their debut EP “Vol. 1” on the 29th of October which features five original tracks, and is available to stream everywhere right now! Check out Respite's showcase on Jeeni - Respite | Showcase | JEENI New Music Friday In our New Music Friday segment, Daisy Chute has been selected with the release of her EP Songs of Solace on Friday 12th November. A collection of six original songs which tells a story ‘through the beginning, middle and end of a relationship. Songs of Solace is available on all streaming platforms. Check out Daisy Chutes showcase on Jeeni - Daisy Chute | Showcase | JEENI Jeeni and Chillblast Partnership Jeeni has partnered with Chillblast to bring customers exclusive branded PCs designed for musicians and creatives. Chillblast is the UK’s Most Awarded PC Manufacturer. Find out more about Chillblast here, and discover why Jeeni has partnered with Chillblast to bring Special Edition music PCs with exclusive Jeeni branding. As well as a year's subscription to the Jeeni Platform with each order worth £85. Chillblast Jeeni PCs are perfect for all musicians and creatives, whether you're an independent bedroom pop artist or a music producer working on the next number 1 one single. Get the best deal on music PCs with our black Friday 2021 offer. Buy your Jeeni Music PC built and warrantied by the UK’s most awarded PC manufacturer here Jeeni PCs (chillblast.com)