A $0.003 reward?! We’re Twitching at the thought!

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A $0.003 reward?! We’re Twitching at the thought!

Twitch has always been popular amongst the gaming community. It was created initially in 2011 as a platform for gamers to use in order to live stream as well as broadcast live Esports events and competitions and has since retained on average 15million daily users.

With so much more of our time spent online due to the Covid-19 pandemic, Twitch has expanded in regard to what they broadcast and live stream: talk shows are growing in popularity as well as live streamed music to name but a couple.

As the date for the resumption of normality approaches and with it the reopening of concert halls and live shows, one can speculate as to what will happen to those artists that have decided to make use of these live streaming platforms as a source of income.

Twitch users reportedly spend three times as much time on the platform as on Sportify and YouTube so the potential for it to be a very lucrative platform for music makers and artists is what has been looked into by Will Page, an economist who runs Tarzan Economics. He worked alongside various teams in order to understand how live streaming and live music may co-exist in the future.

“Live streaming won’t go away when live music returns.”

-Will Page

In 2002, one of the first music streaming services Rhapsody, offered a $9.99 monthly price which is the same as what we see today for similar music streaming services.

What is provided is also pretty much the same as what was offered in 2002; fans remain largely disconnected from their favourite artists, they are unable to offer direct compensation to creators, and ‘cross-usage’ occurs frequently as a listener is often subscribed to multiple platforms.

“None of the on-demand streaming services that have since sprung up enable immediate engagement, this is a relic of the music industry of old.”

-Will Page

User engagement is something that both Twitch and Jeeni offer, and not only does it allow the fans to be more involved with the artists they love, but it allows the artists to be fairly compensated, a huge issue which is now being petitioned against by the Broken Record Campaign. See our last blog post for more information and ways that you can support the campaign.

According to Will Page, the typical music streaming model has approached the way in which artist are compensated in one way:

In essence, the modelling simply just isn’t fair, and neither rewards the artists or their fans for supporting them.

The way in which Twitch brings in money, however, varies across three methods similar to Jeeni: Creator Channel Subscriptions, Bits allow users to support creators directly on the service, and advertising.

Will Page made a comparison between creator earnings on Twitch, which average at $0.15 per-hour-per-user, with that of global streaming services at which the rate per-stream is set at roughly $0.003.

By taking the $0.003 per stream and multiplying by 17 (assuming a song lasts 3 minutes this equates to an hour of listening time), then applying an average 20% royalty rate, this results in a creator’s “revenue-per-hour listened” at just $0.01.

My jaw dropped, did yours?

Twitch has proved it can monetise over 10 times better than music streaming, however this only applies to creators’ most loyal fans that tune in on a regular basis.

"If you keep the full $100 of each true fan, then you need only 1,000 of them to earn $100,000 per year."

-Kevin Kelly, The Technium, 2008

Do you want to spend hours watching your favourite gamer and at the same time, fairly compensate and reward them for their time and effort? Well of course. What Twitch does for gamers, we want to do for music makers and artists here at Jeeni.

Look out Twitch, we’ll meet you at the finish line.

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12
Mar

A Showcase for a New Chapter - Biden's Inauguration

What a difference four years make! This Wednesday 20 January 2021 will see Joe Biden inaugurated as the 47th President of America and he's planning a showcase for a new chapter. To begin the process of uniting his divided country, The Presedential Inaugural Committee has assured, the pared down event for health and safety reasons, will feature 'music, poetry, dance and pay homage to America's heroes on the frontline of the pandemic'. President-Elect Joe Biden and Lady Gaga - Photo: Variety When the outgoing President, Donald Trump stepped up to take the oath in 2017, he had struggled to get artists and crowds to help him celebrate. Having been turned down by Elton John, Celine Dion, Kiss and others, he eventually secured the services of the Mormon Tabernacle Choir, rock band 3 Doors Down and country singer Toby Keith. It is alleged he also had the further embarrassment of having to have a crowd edited into the TV footage, as so few had shown up to witness the ceremony. Joe Biden in contrast, has had his pick of the crop and the list of artists wanting to be a part of the showcase action reads like a Grammy Award ceremony. Lady Gaga will be singing 'The Star Spangled Banner' for the swearing-in ceremony, due to commence at 11:30am. The inauguration line-up of stars reported so far, includes Bruce Springsteen, Jennifer Lopez, John Legend, The Foo Fighters, Demi Lovato and Jon Bon Jovi, who also performed at Obama's inauguration in 2009. Justin Timberlake is confirmed, writing on twitter he will be performing a track he wrote with Ant Clemons during the lockdown. Timberlake recorded his final vocals for 'Better Days' on the night of the election. The track reflects the last year and the frustration, grief, anger and powerlessness everyone has felt, whilst encouraging everyone to stay hopeful. The spoken-word will play a large part in the proceedings too. The new President's speech to the nation will be an obvious focal point, alongside the words from his Vice-President, Kamala Harris. The firefighter Andrea Hall will lead the Pledge of Allegiance. Amanda Gorman, the first National Youth Poet Laureate will recite a poem. Father Leo O'Donovan and Reverend Dr Silvester Beaman, longtime friends of the Biden's, will deliver invocation and benediction, respectively. Vice-President Elect Kamala Harris - Photo: Getty American National Treasure, Tom Hanks, is also hosting a prime-time special, 'Celebrating America' on the night of the inauguration. the programme will air across multiple networks. More names are expected to be added to the itinerary, as the event is marking one of the most important days in US history for many years. http://www.twitter.com/joebiden www.twitter.com/kamalaharris www.jeeni.com

12
Mar

Barack Obama - His Tracks of 2020

Recently released via Instagram, Barack Obama - Tracks of 2020, the annual eclectic collection of music that accompanied his, and his family's day to day. In 2015, President Barack Obama was declared the only President you could reliably trust to DJ a party. An elder of the Hip-Hop Generation and still younger than Chuck D, he helped endorse American made music for the 21st Century. That year, he gave us a kind of 'Desert Island Discs' of the tracks which had got him to, and through two presidential terms. The list was in most part, exactly what you would expect from an educated man in his 50's. However, there were some interesting additions, including Bob Dylan's - 'Maggie's Farm', credited as the track to get him into the right mindset for the political season and the country track by Brad Paisley - 'Welcome to the Future', with Obama declaring himself accepting of the indelible impact country music has had on the USA. Since then, Obama has created an annual listing of his favourite tracks. For his tracks of 2020, he has 'fessed up to having help from his daughter Sasha, and together they have created another interesting collection of old and new. A few of Obama's tracks of 2020, have already been put in the 'Best of' spotlight by many music bloggers. Tracks like Dua Lipa’s - 'Levitating' [ft. DaBaby], Waxahatchee’s - 'Can’t Do Much' and Phoebe Bridgers’ - 'Kyoto'. Added into the mix is a little bit of country, with the next generation of Nashville stars, Ruston Kelly’s - 'Brave' and Chris Stapleton’s - 'Starting Over', plus some old school legends, including the President's go-to, Bob Dylan with 'Goodbye Jimmy Reed'. With over 34m followers on Instagram, it makes this list quite an appealing one to find your name on. Listen to Barack Obama's soundtrack for 2020, below. https://open.spotify.com/playlist/37i9dQZF1DX5gYucl3g9Ad?utm_source=embed_v2&go=1&play=1&nd=1

12
Mar

Visa-Free EU Travel Petition for Performers and Bands

Finally, a deal has been agreed with the EU and on 1 January 2021, the UK is going it alone. However, one vital element of the economy seems to have been left out of the agreed terms - Musicians. A petition for visa-free travel or 'Musicians Passport' for this huge part of the the population is gaining enthusiastic momentum via social media and at the point of writing, is well about 155,000 signatures, growing by approximately 1,000 every 1/4 of an hour. Several industries have been granted visa-free access to the 27 EU states in the final agreement. Despite the government being lobbied by a number of industry heavyweights and artists, their concerns the new rules could jeopardise the £5.8billion music industry, when live gigs and shows are back on the social spectrum, have not seen visa-free travel for musicians addressed. Touring Europe, bands and artists may need secure visas for each country they plan to perform in, making it far more costly and harder to afford for many artists and crew members. The Visa-Free petition’s creator Tim Brennan added: “As a freelancer, I and many like me, travel through the EU countless times a year on different tours and events, this will become impossible due to cost and time if we do not have visa free travel.” The petition reads: “We would like the UK Govt to negotiate a free cultural work permit that gives us visa-free travel throughout the 27 EU states for music touring professionals, bands, musicians, artists, TV and sports celebrities that tour the EU to perform shows and events & Carnet exception [allowing the temporary import or export of goods without having to pay duty or VAT] for touring equipment,” You can sign the petition here: https://petition.parliament.uk/petitions/563294 At the time of the lobbying, a government spokesperson told NME: “We are working closely with the arts and culture sector to prepare for the end of the transition period and recognise the importance of touring for UK musicians. We are seeking a reciprocal agreement with the EU to allow UK citizens to undertake some business activities in the bloc without a work permit, on a short-term basis.” Last week (December 25), UK Music's chief exec. Jamie Njoku-Goodwin welcomed the government's EU deal, but said it still left “many questions” unanswered for the music industry. Jamie Njoku-Goodwin - Chief Executive of Music UK Njoku-Goodwin is one of the Government’s most senior advisers with unrivalled political connections across Downing Street, Whitehall and Westminster. He was a special adviser to Health Secretary Matt Hancock and also worked as a special adviser at the Department for Digital, Culture, Media and Sport. Once the petition reaches 100,000 signatures, it may be considered for debate in Parliament. Industry eyes will be looking straight at Njoku-Goodwin to be the man to have the debate converted in to action. We will posts any updates as we get them.

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