Jeeni Blog

Helping the next generation of talent to build a global fanbase

Artist Pairing Success with Ariana May and Daisy Chute

/ By Doug Phillips
Artist Pairing Success with Ariana May and Daisy Chute

Pioneers of Jeeni’s new artist pairing initiative, Daisy Chute and Ariana May sit down with Jeeni’s Ella Venvell to trade advice, take notes and reflect on the ups and downs of an independent music career.  

The aim of Jeeni’s artist pairing initiative is to create a supportive connection between like-minded musicians as a platform for them to encourage and uplift each other during their ongoing journeys in music. Last week, singer-songwriters, Ariana and Daisy provided a perfect blueprint for the initiative. 

Having already worked on six projects spanning from 2005, award-winning singer-songwriter Daisy Chute had reams of invaluable tips and experience. Despite occasionally claiming that she had ran out of decent advice, in actuality, Daisy’s insight was vast and clearly very helpful to theatrical pop prodigy, Ariana who seemed to hang on to every word. 

Daisy recommended that Ariana should embrace promotion tools, merchandise, CDs, social media techniques and live streaming, all of which has proved to be effective devices for Daisy’s journey in music. 

We listened together to Ariana’s enchanting ‘Suffolk Bay’, a moving, transportive new single featuring Ariana’s delicate, flickering vocal performance, reminiscent of The Cranberries’ late Dolores O’Riordan. A more prominent influence, as pointed out by Daisy is art pop royalty Kate Bush who, like Ariana, also began her career at just 16 years old.  

Daisy currently opts for more traditional, folk acoustic instruments for her newest project, ‘Songs of Solace’, a heartfelt and sentimental EP which guides the listener ‘through the beginning, middle and end of a relationship’. The two artists overlap in their tendencies for poetic story-telling and embrace of traditional instrumentation, however a key difference in their styles is the tone, or mood that these artists convey. Daisy presents an acoustic warmth and comfort with sweeping folk strings and guitar plucking, whereas Ariana’s singles currently have an almost chilling tone of drama and theatre whilst also being a pleasant listening experience. 

With our first venture into the initiative, Daisy Chute and Ariana May provided a model example of how it should pan out; constructive and invaluable support between artists. As Daisy put it, “It was lovely to meet Ariana and hear her music and story. I told her a bit about my music and journey in the industry and gave her any tips I’ve picked up along the way. I hope it will help her with her own musical journey and that she’ll find success now and in the future.” 

We at Jeeni can’t wait to bring more artists together and form a stronger collaborative and supportive community with our platform. 

Both of these Jeeniuses have brand new EPs, out now. 

How can Jeeni support artists like Ariana and Daisy? 

JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience. 

• We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make. 
• We empower our audience and reward them every step of the way. 
• We promise to treat our members ethically, fairly, honestly and with respect. 
• Access to artist liaison and a supportive marketing team

Check out Daisy Chute's page on Jeeni: https://jeeni.com/?s=daisy+chute

Check out Ariana May's page on Jeeni: https://jeeni.com/?s=ariana+may 

03
Sep

Jeeni reaches £100K funding target in 6 days

Day 6: Jeeni announces they have reached their funding target in 6 days and now aim to overfund. If you want to see our pitch click HERE. Jeeni, the social music platform that brings artists closer to their fans and shares revenue ethically, has successfully raised over £340K on Crowdcube across three rounds. With 350million streamed music subscribers and market growth up by 39% this year, Jeeni is likely to ride the wave and be a huge success, not only with unsigned musicians and performers but with their superfans. “We set a target to raise £100,000 for 2.4% with a pre-market valuation of £4M,” says Jeeni founder Shena Mitchell.  “And while we have the support of several major investors, the beauty of Crowdcube is that artists themselves can actually own a stake in the company for as little as £10.” Shena continues, “Jeeni’s mission is to support unsigned music and performers, by helping them build a fanbase.  We aim to fast-track careers in the music business, and make sure they take the lion’s share of the revenue that’s raised. Jeeni is needed more than ever in this Covid-19 New Normal, and we have proved that the demand is high. Currently we can only support 100,000 videos, so we must now move up a gear as we head for global roll-out.  This Round Three investment will be used to scale up again and launch our next-generation platform. It will also be used to develop our iOS and Android apps. With the financial backing secured, we’ll be creating new jobs in the area, which is great for the local economy.  When you consider the wealth of music talent in Portsmouth – hosting over 2,000 music events a year with Victorious, The Guildhall, Band Stand, Wedgewood Rooms, and all the Portsmouth Festivities and pubs – we’re alive to the opportunities of our local music culture, creativity and talent. But with live venues locked down for now, the online opportunity of Jeeni is greatly increased. It’s so cool to think someone reading this might choose to invest in Jeeni now with just £10, and then use Jeeni to build their own fanbase for fame and success!  We’re going to try hard to make sure that happens.” JEENI is currently inviting investment on Crowdcube.  To find out how to get involved please join our mailing list for updates or check out our fundraising pitch. If you want to see our pitch click HERE.

03
Sep

COUNTDOWN IS ON 6 DAYS LEFT TO INVEST

It seems like a long time ago that Jeeni announced that they had reached their funding target in 6 days and were aiming to overfund. Well they did and now they have 6 days remaining and if you want to see our pitch click HERE. Jeeni, the social music platform that brings artists closer to their fans and shares revenue ethically, has successfully raised over £340K on Crowdcube across three rounds. With 350million streamed music subscribers and market growth up by 39% this year, Jeeni is likely to ride the wave and be a huge success, not only with unsigned musicians and performers but with their superfans. “We set a target to raise £100,000 for 2.4% with a pre-market valuation of £4M,” says Jeeni founder Shena Mitchell.  “And while we have the support of several major investors, the beauty of Crowdcube is that artists themselves can actually own a stake in the company for as little as £10.” Shena continues, “Jeeni’s mission is to support unsigned music and performers, by helping them build a fanbase.  We aim to fast-track careers in the music business, and make sure they take the lion’s share of the revenue that’s raised. Jeeni is needed more than ever in this Covid-19 New Normal, and we have proved that the demand is high. Currently we can only support 100,000 videos, so we must now move up a gear as we head for global roll-out.  This Round Three investment will be used to scale up again and launch our next-generation platform. It will also be used to develop our iOS and Android apps. With the financial backing secured, we’ll be creating new jobs in the area, which is great for the local economy.  When you consider the wealth of music talent in Portsmouth – hosting over 2,000 music events a year with Victorious, The Guildhall, Band Stand, Wedgewood Rooms, and all the Portsmouth Festivities and pubs – we’re alive to the opportunities of our local music culture, creativity and talent. But with live venues locked down for now, the online opportunity of Jeeni is greatly increased. It’s so cool to think someone reading this might choose to invest in Jeeni now with just £10, and then use Jeeni to build their own fanbase for fame and success!  We’re going to try hard to make sure that happens.” JEENI is currently inviting investment on Crowdcube.  To find out how to get involved please join our mailing list for updates or check out our fundraising pitch. If you want to see our pitch click HERE.

12
Mar

An Emerging Poetry Renaissance

The last couple of years has seen a rise in artists publishing poetry collections. In 2018, two years after his death, 'The Flame' was published. A collection of the unpublished work of Leonard Cohen, became the 13th book of poetry for the Canadian poet and musician. Was this the point an emerging poetry renaissance took hold, or has it always been there and we were just waiting for the mainstream to catch up? At Jeeni, we welcome it. Leonard Cohen poses for a portrait in April 1972 in Amsterdam, Netherlands. (Photo by Gijsbert Hanekroot/Redferns) Over the years we've grown up with the talents of Patti Smith, who celebrated 50 years of performance poetry this year. Smith marked the occasion with a spectacular take over of Piccadilly Circus, London for New Year's Eve 2020. We sympathised with the turmoil in PJ Harvey's tortured lyrics and Tom Waits' social commentry, but there are more varied artists now dipping their inked quills into the genre. Black literature and music are blessed with plenty of talented wordsmiths, including Linton Kwesi-Johnson, Gil Scott Heron, Maya Angelou, Tupac, and Robert Hayden. Plus, the next generation of artists who include, Vanessa Kinsuule, Malika Booker, Raymond Antrobus and the moving performance at President Biden's inauguration of the American National Youth Poet Laureate, Amanda Gorman. Her performance, many claimed was the highlight of the ceremony. Amanda Gorman - American National Youth Poet Laureate There has always been verse and when music was added, the verses became songs. The emerging poetry renaissance seems to be more about an artists collective work being published as a complete and independent body of work. Individually dropping poems onto an EP or a social media post is a starting point for many and Jeeni is pleased the Poetry section of their platform is being used by many to showcase their work. Uploaded personal performances allow them to earn and reach out to an engaged audience and fanbase. The words 'cathartic', 'soul-searching', 'lost love', 'healing', 'political', 'social voice', 'mental turmoil' have been used many times to decipher the minds and thoughts of poets. Throw in a global pandemic, coupled with international lockdowns and the perfect storm is created, enticing many to put pen to paper. Facebook and social media pages have members flocking to groups such as Poetry UK, Just Poetry and Arts Group and Spoken Word Artists. Meanwhile, sites such as the Poetry Foundation offer a platform of varied works, themes and history. The best works of 2020 included, Lana Del Ray with 'Violet Bent Backwards Over the Grass', which she also released as spoken word. Halsey released 'I would Leave if I Could', a body of work dealing with love, longing and the nuances of bipolar disorder. Courtenay Marie Andrews - Photo Jordi Vidal/Redferns For 2021, we are looking forward to the release from, Screaming Trees frontman Mark Lanegan - 'Leaving California', a collection of 76 poems following on from his well received grunge memoir of last year and Courtney Marie Andrew's collection entitled 'Old Monarch', to be released in May. The Alt-Country singer has created a collection in three parts and draws on the themes of childhood, family, leaving home, falling in love and becoming an adult. www.jeeni.com