How to grow your Facebook group.

Jeeni Blog

Helping the next generation of talent to build a global fanbase

How to grow your Facebook group.

Times are moving fast when it comes to social media, in particular the use of community groups to target your audiences with event, streaming and watch-parties going live every second of the day all around the globe.

All of a sudden it feels like everyone except me is an expert at creating successful Facebook groups, so I decided I would take some time to try and unpick why are Facebook groups so successful.

Had the groups been going for years and grown their members organically? Did they have large budgets and were they spending loads of money on Ads? Were they all marketing experts? Did they engage large teams of enthusiastic influencers?

To my surprise I found that in most instances these assumptions were just not the case. Rock The Lock Down, founded by Lucy Pardoe & Ollie Hughes, is a great example, with over 887,000 members in less than 6 weeks.

I finally had to admit I was missing the critical ingredients for a successful campaign.

I only watched a selection of YouTube Videos, so not exhaustive, and I will watch some more tomorrow, but in the meantime to save you time, these were my key take-aways.

1. Make sure you take extra time to set up the group correctly, with an accurate, yet brief description. Check to make sure you have completed all sections, not just the about, which is the mistake I made.

2. Get as many people as possible to like your landing page, so that you can invite all of those people to your community group. Really simple and easy to use, but Facebook only allow you invite 50-100 in one day to stop you spamming. Which is what I also did!!

3. Make the group public, as you want as many members as possible to grow and contribute to organic growth.

4. Create as many discussions and engage with all your members as often as you can, be as helpful as possible, share and like and answer their questions. Be a guru, be supportive, open, honest and kind.

5. Use a bot to run competitions, contests, have freebies and giveaways , looping the bot back to join the group.

6. Join other relevant groups, share those groups and contribute as much knowledge and wisdom as you can helping members in those groups. It’s all about genuine and engaging conversation. Write guest posts and contribute wherever you can. Share and reuse your work on different sites, saving time and money. Keep the content helpful and meaningful. Cross-promote as often as you can and contact group's admin to share your group.

7. Test, test and trial Facebook ads that are targeted and specific, making sure you have set up demographics and location settings.

8. Create an exciting and interesting email campaign to support engagement from existing and new customer databases.

9. Interlink and entwine your groups posts and comments on You Tube and use back-links to improve your SEO.

10. Remember groups are for genuine enthusiasts who love music, or food, travel etc, and members do not want to see any information that is not relevant to what they love.

At the end of the day this is all about them after all!

In the meantime, please feel free to invite friends to our Independent Musicians and Performers Group and we will soon be at 2,000 members.

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19
Jan

Respite, 'Vol. 1' EP Review

Respite’s ‘Vol. 1’ EP is nothing short of a masterclass in modern alt-rock and the best thing about it is that its title implies that there’s much more to come. Since re-emerging as Respite, this is the first project from the pop-punk outfit, once known as ‘Finding Argyle’. Respite have been a part of Jeeni’s rock representation for a while now. It’s been an honour for Jeeni to follow and promote the revival of their brutal modern rock sound and the appreciation goes both ways according to their feedback; “Respite are proud to be a Jeeni Artist. Having a platform that supports and actively promotes upcoming artists is truly invaluable.” This five-track project is a triumphant and proud announcement of a new advancement in their style, synergy and musicianship. Although the group has access to a rich and varied reservoir of influences such as ‘Finding Malory’ and ‘A Day to Remember’, they certainly pave their own path within this rock sub-genre. The EP’s only single, ‘Chemical Sleep’ was a great choice for a teaser track. Rapid double kick drums and squealing guitars lay down the foundation on which Sam’s anthemic vocals glide. The pre-chorus production choice of layering spirited, but distant vocals over a casually recorded, radio-affected reversed harmony of the same line is a blissful respite before the thrashing resumes for the choruses. The production value on ‘Vol. 1’ is out of this world. The secret behind their clean and cohesive thrashing rock tone is group guitarist, Andrew Vaughan. Vaughan is Respite’s in-house producer, mastering engineer and manages the recording processes. However, without the impassioned performances in this project, Andrew’s job would be a lot harder. From Reiss Mcleod’s robust drumming, Ross Crawford’s commanding bass, Euan Macqueen’s essential guitar work and Sam Nicholson’s singable vocal melodies, Andrew was spoilt with the sheer talent held in this band. ‘Sincerely, Maybe’ and ‘Change My Mind’ certainly embrace a stronger pop/punk tone and the EP benefits well from its inclusion. Synthesis and brighter instrumentation is used for the lighter and accessible melodies on these tracks. A deliberate embrace of two slight deviations to their sound creates a balance in a natural and impressive way. ‘The Little Things’ and ‘Chemical Sleep’ are the slightly darker and tonally more serious cuts and instead of any kind of clash, the two variations of modern rock subtly contextualises the other and broadens the EP’s sound and style. The lyrical themes of romance and mental health develops deeper substance to the project instead of surface-level rock music. Something that cannot be faked is how emotion is embedded into the performances, and not just in Sam’s vocals, but in each member’s recordings; it elevates an already excellent project to numerous levels. If you want to learn more about Respite, check out our Artist Focus blog on them here: https://jeeni.com/blog/artist-focus-respite/ How can Jeeni support artists like Respite JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience. • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make. • We empower our audience and reward them every step of the way. • We promise to treat our members ethically, fairly, honestly and with respect. • Access to artist liaison and a supportive marketing team. Check out Respite’s Jeeni showcase here: https://jeeni.com/showcase/respite-band/

10
Dec

Deadline for Kickstart Employment Opportunity set for December the 17th

The governmental Kickstart scheme was introduced by Rishi Sunak as a response to covid-19 and the difficulty it created in employment for young people. Since its implementation last September, the initiative has boosted the careers of over 100,000 young people in the UK (figure from November, 2021). This scheme has revolutionised the way young people find their passion, career and purpose in a time when they need it most. That's why Jeeni is so proud to be making good use of the Kickstart scheme to train, support and build the portfolios of people aged 16-24 and on universal credit. Available only on or before the 17th of December, 2021, here's why you can't afford not to take this opportunity. The Kickstart scheme is invaluable for both employers and employees, because companies can build a workforce at no cost to them, and young people get paid positions in the industry of their passion. The Government provides the grants to cover 100% of wages and national insurance contributions for well-qualified, pre-screened young workers on universal credit. The positions span across 6 months for up to 25 hours work a week and you receive a £1,500 cash injection into your business for each new person you take on with Kickstart. Find out more about universal credit here: https://www.gov.uk/universal-credit Although the governmental Kickstart scheme itself provides this crucial helping hand for companies and graduates, websites like Gradfuel are vital in guiding those graduates to the perfect Kickstart role for their careers. Gradfuel is a mediator between the Kickstart scheme and those it was designed to help. They provide an interpersonal and proactive connection to young people looking for a career path and “matches you with the perfect graduate jobs”. The pool of possibilities after education can seem endless and overwhelming, so a company like Gradfuel that takes you by the hand and leads you to a company that needs you as much as you need them is an extraordinarily valuable service. Gradfuel has a 97% success rate for Kickstart applications and each one will earn over £7,500 across their 6-month placement. They have over 65,000 young people in their database and have raised £18.3 million in grant funding. Happy customers such as friend-finding app, ‘Fethr’ have praised Gradfuel’s usefulness and outreach saying, “The learnings from Gradfuel and their expertise around the scheme, has saved us a lot of time, as they have thousands of candidates they’re engaged with and have really found their groove in attracting talent”. Dating app, ‘Thursday’ have also expressed their satisfaction with Gradfuel’s connection between the Kickstart scheme and young people, “Gradfuel are brilliant, they've helped us source all our young talent, from anything to data analysts to marketers, we've been very impressed.” Visit: https://grants.gradfuel.co/direct-applications/ to find out more about Gradfuel and to sign up. Remember, the registration deadline is on December the 17th, 2021. Jeeni can personally attest to the effectiveness and value of using the Kickstart scheme through Gradfuel. Zak Ahmed, Jeeni’s HR specialist had this to say about the opportunity, "The Kickstart Scheme has helped me gain the vital experience I need as a recent Masters graduate. I've found a very meaningful role here at Jeeni, where I'm progressing quicker than I could've imagined!". Ella Venvell used Gradfuel to find her Kickstart position as Jeeni’s Artist Liaison and Marketing Leader, “The kickstart scheme has given me an invaluable experience which has helped me learn about the professional world as well as given me the time to develop myself and my portfolio.” and with regards to Gradfuel, Ella said that it’s “helped me find a job doing what I love, and am hoping to do as my lifetime career." In many ways, the Kickstart scheme is the lifeblood of Jeeni; it’s the reason we can support up-and-coming artists, it’s the reason we can provide an invaluable service for viewers to discover new talent and it’s the reason you can read about it all, right now. Check out some of the Inside Stories carried out by Jeeni's own Kickstart employees: https://jeeni.com/?s=inside+story If this interests you either as a company or a potential employee, act fast as the registration deadline for the Kickstart scheme is on December the 17th. Follow: https://grants.gradfuel.co/direct-applications/ to sign up now or learn more about gradfuel and the Kickstart scheme.

19
Jan

Artist Focus: Respite

This compelling five-piece formed from an amalgamation of previous bands, mindsets and connections and arose in 2020 as a formidable and commanding alt-rock/pop-punk force known newly as ‘Respite’. Respite joined forces with Jeeni earlier this year and since then, Jeeni has been hard at work trying to elevate, uplift and support this fantastic group by providing an ethical worldwide platform for their hard-hitting and refreshing craft. Respite is: Andrew Vaughan & Euan Macqueen as guitarists, Ross Crawford on the bass, Reiss Mcleod on the drums and Sam Nicholson on the vocals. Hailing from Glasgow, the group once known as ‘Finding Argyle’ committed to a brave yet necessary brand change as their sound and creative habits organically shifted and evolved over the major lockdown in 2020. The group formed as the five-piece they’re known as now back in 2015 as a result of recurring opportunities and coincidences and so, the band’s current synergy took shape as a perfect act of fate. Their days as ‘Finding Argyle’ were decidedly grittier with tracks like ‘Spit’ and ‘Love Like Violence’. Their newer form, ‘Respite’ made a subtle, yet noticeable adjustment in their tone. The lightheartedness was slightly increased as a result of the more melodic and pop-punk inspirations for writing choruses. Vocalist Sam Nicholson is the primary conveyor of their new-found catchiness, held mostly in the anthemic choruses that parade accross most of their spirited songs. The change in vocal style is at times, reminiscent of the much more pop influenced rock style of ‘Deaf Havana’. Although Respite generally embraces slightly less dark style of songwriting and performing, that doesn’t account for exceptions such as the deeply compelling and hard-hitting ‘Chemical Sleep’. The music video for which is simple, yet genius; contained in a cramped, red room, the group’s performance energy is barely contained and fills the space to the brim, matching the mood and vigor of the piece to a tee. Another noticeable and welcome advance in style came from the increased use of synthesis, thanks to guitarist, producer and mastering engineer, Andrew Vaughan. Sam Nicholson put it simply yet aptly that Vaughan is “quite the wunderkind”. On top of mixing and mastering the tracks, Andrew also manages all of the recordings for the group, effectively doing the work of about 6-10 people when compared to a standard studio set-up. Speaking of, the sound achieved from Respite really is that of a fully-fledged studio arrangement. Clear, concise and tight to a fault, the production and overall contribution from Vaughan is nothing other than remarkable. As a Glaswegian act, I was interested in the band’s opinion on how the impressive lineup of Scottish rock groups break the mould when compared to that of English or American rock efforts. After conferring with the other members, Sam told me that “I think there's something about the vocals which usually sets them apart, whether that is just the accent, or the way it hits the ear, it does stand out more often than not.” As obvious as it might sound that the iconic Scottish voice plays a major role in differentiating this specific Celtic brand of the same genre from others, it’s nevertheless a profound point that voices from different tribes will react with the ear in different ways. It implies a fascinating discussion about how different ethnicity's natural voices can induce different subconscious responses in listeners. Sam also voiced a tentative concern with lumping acts into the non-genre of Scottish rock and how it can at times be presumptuous, “I personally sometimes wonder if it's too easy to be lumped into "Scottish Rock" and then you're trapped there. It's a double-edged blade though, because, who wouldn't want their name next to bands like Biffy and Fatherson?” It certainly is an under-considered issue of generalising and connecting Scottish acts purely for being Scottish. It unintentionally strips individuality from these fantastic acts like Respite. Although, as Sam points out, it’s not exactly a bad thing to be mentioned among the greats of Scotland. A double-edged blade indeed. Careful not to mention something the group isn’t ready to divulge just yet, Sam did allude to the future of Respite, “We're currently planning our second EP after a great response to the new tracks, and we're hoping to follow that up with a tour of Scotland, and potentially head down south.” How can Jeeni support artists like Respite? JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience. • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make. • We empower our audience and reward them every step of the way. • We promise to treat our members ethically, fairly, honestly and with respect. • Access to artist liaison and a supportive marketing team. Check out Respite’s Jeeni showcase here: https://jeeni.com/showcase/respite-band/

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