How to grow your Facebook group.

Jeeni Blog

Helping the next generation of talent to build a global fanbase

How to grow your Facebook group.

Times are moving fast when it comes to social media, in particular the use of community groups to target your audiences with event, streaming and watch-parties going live every second of the day all around the globe.

All of a sudden it feels like everyone except me is an expert at creating successful Facebook groups, so I decided I would take some time to try and unpick why are Facebook groups so successful.

Had the groups been going for years and grown their members organically? Did they have large budgets and were they spending loads of money on Ads? Were they all marketing experts? Did they engage large teams of enthusiastic influencers?

To my surprise I found that in most instances these assumptions were just not the case. Rock The Lock Down, founded by Lucy Pardoe & Ollie Hughes, is a great example, with over 887,000 members in less than 6 weeks.

I finally had to admit I was missing the critical ingredients for a successful campaign.

I only watched a selection of YouTube Videos, so not exhaustive, and I will watch some more tomorrow, but in the meantime to save you time, these were my key take-aways.

1. Make sure you take extra time to set up the group correctly, with an accurate, yet brief description. Check to make sure you have completed all sections, not just the about, which is the mistake I made.

2. Get as many people as possible to like your landing page, so that you can invite all of those people to your community group. Really simple and easy to use, but Facebook only allow you invite 50-100 in one day to stop you spamming. Which is what I also did!!

3. Make the group public, as you want as many members as possible to grow and contribute to organic growth.

4. Create as many discussions and engage with all your members as often as you can, be as helpful as possible, share and like and answer their questions. Be a guru, be supportive, open, honest and kind.

5. Use a bot to run competitions, contests, have freebies and giveaways , looping the bot back to join the group.

6. Join other relevant groups, share those groups and contribute as much knowledge and wisdom as you can helping members in those groups. It’s all about genuine and engaging conversation. Write guest posts and contribute wherever you can. Share and reuse your work on different sites, saving time and money. Keep the content helpful and meaningful. Cross-promote as often as you can and contact group's admin to share your group.

7. Test, test and trial Facebook ads that are targeted and specific, making sure you have set up demographics and location settings.

8. Create an exciting and interesting email campaign to support engagement from existing and new customer databases.

9. Interlink and entwine your groups posts and comments on You Tube and use back-links to improve your SEO.

10. Remember groups are for genuine enthusiasts who love music, or food, travel etc, and members do not want to see any information that is not relevant to what they love.

At the end of the day this is all about them after all!

In the meantime, please feel free to invite friends to our Independent Musicians and Performers Group and we will soon be at 2,000 members.

BACK

05
Jun

How to Build Your Own Playlist

In our previous blog called, "Top Ten Tips on How to Promote your Music Independently" http://bit.ly/2W2nCJ5 we suggested you get yourself PLAYLISTED. Maybe we should have said, Build your own Playlist and then get yourself Playlisted. So what is the difference? Building your own PLAYLIST is an easy way to boost the promotion of your own music, so why not give it a go. The video is 3 minutes long so I have taken the highlight. (Approx. 60 second read time) Start by creating your own public playlist filled with great music, and include your own tracks too. With a small amount of work you you could get a few hundred followers, it'll still help your chance of landing on other, bigger playlists. With a lot of work and fun, you could build your playlist to have thousands or even millions of followers over time. Discover Weekly algorithm takes EVERY playlist into account, no matter how small. The algorithms behind Discover Weekly find users who have built playlists featuring the songs and artists you love. It then goes through songs that a number of your kindred spirits have added to playlists but you haven't heard, knowing there is a good chance you might like them too.Ideally, you want to be uploading & submitting your tracks to playlists weeks in advance of your release. For example Spotify alone get 20,000 new tracks every day. Make sure you get your tags rights so you can be featured automatically and help the editors find you. No guarantee, but you need to start somewhere. Share your music on your own social media platforms to get on a playlist, stay on a playlist and grow your fanbase. Drive traffic from off platform, that means share your links everywhere. Post them on your socials, website and other channels. You can only submit one track per release, so if you're releasing an album or an EP, have a good think about which track is most likely to get picked by a playlist. Pitch your music to independent curators, if you are not sure how to do this, keep a eye out for our next blog. Try not to disheartened if you do not get thousands of followers straightaway, keep choosing music you love and keep adding to your playlist, be true to yourself, only add your favorite tracks and have some fun. Check out our new community of facebook, called: Unsigned Artist Community and join today. http://bit.ly/2Q45ri8 https://vimeo.com/396927442

12
Mar

Live Virtual Gigs in the Gaming Metaverse

In November last year, a live virtual gig took place in the gaming Metaverse of world platforms. Rapper Lil Nas X took to the stage in Roblox, and performed in a free-to-view event, which broke all previous records to become one of the the most viewed concerts of all time, pulling in a worldwide record-breaking audience of over 35-million visits. Lil Nas X's Virtual Gig - Credit: Still Roblox is a platform of over 50-million user designed video games. The concert was their first, but they have also partnered with music label Monstercat and delivered an album release party for Ava Max. Could this collective gaming audience be the music world's perfect audience of the future? Taking inspiration from Lil Was X's videos and songs, various stages were created for in-game virtual performances using PBR rendering, lighting, shadowing and facial recognition technologies available on the Roblox platfom. Speaking ahead of his performance, Jon Vlassopulos, global head of music at Roblox, said: “We’re thrilled to partner with Columbia Records to bring Lil Nas X fans and the Roblox community together in an entirely new way.“This concert with Lil Nas X will transport players and their friends into the metaverse, and bring to life the future of what immersive, social experiences can look like.” The experience is a long way from the first pixelated forms of performers or being able to control Michael Jackson in the 1990's 'Moonwalker' whilst he rescues children to the sound of his hit 'Smooth Criminal'. However, the online gaming world became a far greater player when Grand Theft Auto realised the potential of licensed music. They allowed players to access perfectly curated radio stations whilst creating chaos and mayhem in the streets of Miami. Michael Jackson in the Moonwalker video game Roblox are not the only gaming platform to take on the music gig. Fortnite allowed Travis Scott to host a gig from a stage in the water off the resort of Sweaty Sands. People attended the concert from wherever they were in the game, as their personally created avatar, whilst they continued to fire at the people around them. Travis Scott's Virtual Gig in Fortnite The following concert was brief, just a 10-minute pop of Scott's hits, with incredible visual pyrotechnics. The world of Fortnite transformed kaleidoscopically around Scott and the artist came right up to the viewers, giving the sense of being able to reach out and touch him. One moment, fire poured from his body; the next, his face melted to reveal a robotic skull. According to developer Epic Games, more than 28m people watched the show. Gaming Metaverse platforms like Roblox, Minecraft and Fortnite are being chosen for these live virtual gigs because their worlds are moving into something beyond gaming. The platforms are used by kids wanting to hang out with their mates and socialise, a virtual environment which has become so relevant and meaningful to the users during the pandemic lockdowns.

09
Mar

Artist Focus: RD Watson

Considered The English voiceover artist, RD Watson is an indisputable legend of the recording industry whose voice has been heard by millions across the world. Roger Watson is an invaluable Jeeni ambassador. His showcase currently features over 40 examples of his first-rate voiceover performances including audio books like ‘Hairy London’ and commercials for ‘Diablo’ and ‘Jaguar’. His status as an industry icon has greatly broadened Jeeni’s representation of art and creativity and has meant that Jeeni’s mission is not limited to musicians but open to all artists that deserve worldwide attention. Visit RD Watson’s giant and fascinating showcase here: https://jeeni.com/showcase/rd-watson-audiobooks/ RD Watson has been an integral behind-the-scenes component of countless historical moments that define the current music industry as we know it. For example, Roger was acting floor manager for the Beatles back in 1964 and was the producer for the first ever video pop album with Blondie’s Debbie Harry. His connections and the demand for his talent and know-how lead to him moving to L.A. in the 70s. This is where Roger became a Grammy-nominated record producer and was the MD of Arista Records, where he worked with Lisa Stansfield, Barry Manilow and countless others. RD Watson is a trusted and reliable name in the voiceover world due to his clear, charming and remarkably British performances. He won the Audiophile Award for Narration and has been nominated for many others. He records his own voice in a studio in West London and sends his performances to many clients both from the UK and overseas and is currently in the process of recording Charles Dickens’ ‘David Copperfield’. This fascinating and talented artist could fill a book with the experiences and stories he’s gathered and he’d no doubt like to record the audiobook of it himself. Check out more of RD Watson’s work on his website here: http://englishvoiceover.info/ and listen to the entirety of ‘Hairy London’ from his showcase, available here: https://jeeni.com/showcase/rd-watson-audiobooks/ How can Jeeni support artists like RD Watson? JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience. Artist biography Artist Biography artist biography • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make. • We empower our audience and reward them every step of the way. • We promise to treat our members ethically, fairly, honestly and with respect. • Access to artist liaison and a supportive marketing team.

Jeeni Blog