How to grow your Facebook group.

Jeeni Blog

Helping the next generation of talent to build a global fanbase

How to grow your Facebook group.

Times are moving fast when it comes to social media, in particular the use of community groups to target your audiences with event, streaming and watch-parties going live every second of the day all around the globe.

All of a sudden it feels like everyone except me is an expert at creating successful Facebook groups, so I decided I would take some time to try and unpick why are Facebook groups so successful.

Had the groups been going for years and grown their members organically? Did they have large budgets and were they spending loads of money on Ads? Were they all marketing experts? Did they engage large teams of enthusiastic influencers?

To my surprise I found that in most instances these assumptions were just not the case. Rock The Lock Down, founded by Lucy Pardoe & Ollie Hughes, is a great example, with over 887,000 members in less than 6 weeks.

I finally had to admit I was missing the critical ingredients for a successful campaign.

I only watched a selection of YouTube Videos, so not exhaustive, and I will watch some more tomorrow, but in the meantime to save you time, these were my key take-aways.

1. Make sure you take extra time to set up the group correctly, with an accurate, yet brief description. Check to make sure you have completed all sections, not just the about, which is the mistake I made.

2. Get as many people as possible to like your landing page, so that you can invite all of those people to your community group. Really simple and easy to use, but Facebook only allow you invite 50-100 in one day to stop you spamming. Which is what I also did!!

3. Make the group public, as you want as many members as possible to grow and contribute to organic growth.

4. Create as many discussions and engage with all your members as often as you can, be as helpful as possible, share and like and answer their questions. Be a guru, be supportive, open, honest and kind.

5. Use a bot to run competitions, contests, have freebies and giveaways , looping the bot back to join the group.

6. Join other relevant groups, share those groups and contribute as much knowledge and wisdom as you can helping members in those groups. It’s all about genuine and engaging conversation. Write guest posts and contribute wherever you can. Share and reuse your work on different sites, saving time and money. Keep the content helpful and meaningful. Cross-promote as often as you can and contact group's admin to share your group.

7. Test, test and trial Facebook ads that are targeted and specific, making sure you have set up demographics and location settings.

8. Create an exciting and interesting email campaign to support engagement from existing and new customer databases.

9. Interlink and entwine your groups posts and comments on You Tube and use back-links to improve your SEO.

10. Remember groups are for genuine enthusiasts who love music, or food, travel etc, and members do not want to see any information that is not relevant to what they love.

At the end of the day this is all about them after all!

In the meantime, please feel free to invite friends to our Independent Musicians and Performers Group and we will soon be at 2,000 members.

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21
Oct

Get Gaming for Halloween!

With Halloween approaching, many games have spooky events taking place over this period. There's a screaming variety of games to choose from and we are dead sure there's one that will get you trembling. Firstly, Call of Duty Warzone has an event running from the now to the 2nd of November called ‘The Haunting’! There are new scary skins available including the Scream franchise’s Ghostface! As well as new weapons and other bundles including items for the game's zombies mode. Secondly, the Nintendo game Animal Crossing has many new Halloween items available from Nooks Cranny, the games very own island shop as well as the clothing store. Players can buy Halloween treats and costumes alike. They have also introduced a new Day of The Dead festival within the game which we are sure will be very successful. The spooky month is running through to October 31st so don’t miss out. ‘Fury of the Damned’ from Sea of Thieves is scheduled to run until November 7th! During this, you battle skeleton camps and hordes, and if you complete enough challenges you can win rewards. And don't forget Fortnite and Overwatch with the drop of many new skins for players to use, and other games such as Rocket League and Pokemon Unite also getting involved in all sorts of monstrous ways. Be sure to check if your favourite game has any special content we haven’t mentioned already! Jeeni is proud to be partnering Chillblast, the UK’s most awarded gaming PC manufacturer. Whether you are a console gamer or are already a PC gamer be sure to visit Gaming PCs by Chillblast | Budget, 4K, VR Gaming PCs. Visit Jeeni PCs (chillblast.com) to take a look at our very own Jeeni gaming PCs. Free UK delivery, 5-star Top-Rated on Trustpilot, 5 Year Warranty, monthly payment options from just £21, they're a dead cert!

01
Jul

Zeeteah Massiah - ‘Bad Guy’ Single Review

Zeeteah’s newest release is a genius reggae reimagining of Billie Eilish’s breakthrough hit, ‘Bad Guy’. Jeeni ambassador and long-term supporter, Zeeteah Massiah has now provided Jeeni with 21 individual pieces of her unique brand of jazz and reggae, all of which are available at her showcase. Her husband, Paul Caplin acts as both songwriter and producer for Zeeteah and the two of them have released two albums together, ‘Juice’ and ‘Maybe Tomorrow’. A certain level of musical depth and understanding is needed to undergo a stylistic transformation of an existing song. To some, it’s merely a process of downgrading the intensity and presence of the piece to a slow, acoustic setting. However, in a lot of these cases, the essence and arrangement of the pieces are largely unchanged. On the other end of that spectrum of effort and passion, you’ll find artists like Zeeteah Massiah who listened to the ‘Old Town Road’ dethroner and heard a hidden stylistic potential held in Billie’s hit that she knew would effortlessly make sense to any listener. Zeeteah set out to not just echo Billie’s Grammy-winning hit in a slightly different accent, but instead, wanted to transpose it into a completely different musical language. The result is a rejuvenated and refreshing take on ‘Bad Guy’ that has a vivid coat of Caribbean-styled paint applied to just about every element of the source material. Where the original was dark, somber yet playful, Zeeteah’s keeps just the playfulness for her rendition. The slow, creeping tempo compliments the lyrics and performance from Zeeteah in a way that could make you think that this might actually be the original. This almost sinister embrace of the villainous title is enhanced by the harmony that dips in and out of jazzy minor chords that keep the listener in a subtle state of unsettlement, and curiosity. As is to be expected from Zeeteah and her artistic proclivities, bright and colourful instrumentation commands the tone of this arrangement. Being the first component heard; a classic reggae drum roll makes the genre-shift immediately apparent. This Caribbean staple is then joined by its good friends; short offbeat guitar stabs and deep, bouncy basslines. In this introduction, we also hear a brilliant alteration from Billie and Finneas’ original arrangement. The quirky, recognisable synth melody heard after Billie’s isolated ‘Duh!’ is instead taken up by a muted trumpet, heard before the vocals even enter. This is a clever embrace of the fact that Zeeteah’s choice of cover is of course a colossal hit, so there’s no sense in shying away from its most recognisable moments. That melody is also expanded on later for a phenomenal trumpet solo towards the end of the cover that acts as a sort of replacement for the sudden shift in pace, heard at the end of the original. Considered a part of Billie Eilish’s brand as both a performer and a person, her vocals are often intentionally sleepy and low-energy, something that Zeeteah decided not to adopt for her interpretation. The vocal performance here is mischievous and rebellious to the core as opposed to Billie’s more disinterested and indifferent approach. Zeeteah also uses next to no effects on her voice compared to the first version, which is just as well because it would be a shame to distract from the raw talent and personality held in Zeeteah’s performance on ‘Bad Guy’. This task of reinventing one of the biggest hits from the last 10 years was a tall order, however, unsurprisingly, Zeeteah Massiah’s ‘Bad Guy’ is nothing but a triumph.

11
Feb

Weekly Round-Up #9

The latest developments and additions to Jeeni’s mission! New Content Contributed to Jeeni’s Database of Talent! New and exciting content is always being added to Jeeni’s library and the past two weeks have not been an exception. Award-winning rock-star, Eden James has added two more tracks from his extensive rock discography to Jeeni’s database. ‘Don’t Give Up’ and a live performance of ‘Bad Girl’ are now available on Jeeni. Three new artists to Jeeni have also been uploading new music this week. Hip-hop and electronic collective, Ace Bermuda have uploaded their debut single, ‘WTF Is Ace Bermuda’, as has brand-new Jeeni artist, Julience with his track, ‘Alcohol’. Alana Sukul has also put forward five new additions to Jeeni, including her newest track, ‘Good To You’ and her hit track, ‘Closer’. Jeeni regulars have also been contributing exciting new music such as Zeeteah’s brilliant ‘Wat A Ting’, Nnaomi’s ‘Hate Me’ and Maple Sky’s ‘Vision’, all three of which have been reviewed and published onto Jeeni’s blog page: https://jeeni.com/blog/ . Here are more details about the blogs we’ve published in the last two weeks. Six new reviews for Jeeni artists’ newest projects have been published since our last Weekly Round-Up! Jeeni published a full review of Nnaomi’s incredible new single, ‘Hate Me’, “Nnaomi evokes even more emotion and sentiment with her swirling, impactful and atmospheric new single, ‘Hate Me’”. Read the full review here: https://jeeni.com/blog/nnaomi-hate-me-single-review-blog-jeeni/ Listen to ‘Hate Me’ here: https://jeeni.com/nnaomi-hate-me/ Also, this week, Jeeni ambassador, Zeeteah Massiah released the playful yet important, ‘Wat A Ting’, “Zeeteah’s newest single is a brilliant, tongue-in-cheek poke at misinformation and its relentless spreading, all the while being a dancehall banger in its own right.” Read the full review here: https://jeeni.com/blog/zeeteah-massiah-wat-a-ting-single-review/ ‘Wat A Ting’ is available on Jeeni here: https://jeeni.com/wat-a-ting-zeeteah-massiah/?channel=zeeteah- Released last Saturday, “Maple Sky broaden their sound once more with this explosive, brand-new funk banger, named ‘Vision’”. Read the full review here: https://jeeni.com/blog/maple-sky-vision-single-review/ Check out the jazz quartet’s newest single here: https://jeeni.com/vision-maple-sky/?channel=maple-sky&rtn=btasc&artist=maple-sky Multi-instrumentalist and folk singer, Daisy Chute blessed the Jeeni library of talent with her newest EP, ‘Cradle Songs’. “Daisy Chute’s newest EP consists of three sonic fairytales, crafted with swelling strings, twinkling percussion and her bewitching vocals.” Read the full review here: https://jeeni.com/blog/daisy-chute-cradle-songs-ep-review/ Listen to Daisy’s new EP here: https://jeeni.com/cradle-song-daisy-chute/?channel=daisy-chute&rtn=btasc&artist=daisy-chute-2 Another review published to Jeeni this week was for Nigerian/British rapper, I K 8OY’s debut single, ‘Let You Know’, “Stirring together afroswing with tuneful rapping, the first official release from I K 8OY is a shimmering and glossy UK hip-hop achievement.” Read the full review here: https://jeeni.com/blog/i-k-8oy-let-you-know-single-review/ Listen to I K 8OY’s debut single here: https://jeeni.com/let-you-know-i-k-8oy/ And finally, a review of yet another debut was published this Monday for Ace Bermuda’s ‘WTF Is Ace Bermuda’. “If the elusive, grand and electrifying Ace Bermuda were a TV show, ‘WTF Is Ace Bermuda’ would be their theme song. The collective’s first official release perfectly encapsulates the group’s innovative intentions and collaborative nature.” Read the full review here: https://jeeni.com/blog/ace-bermuda-wtf-is-ace-bermuda-feat-jada-freeman-profiiit-single-review/ Check out the collective’s debut here: https://jeeni.com/wtf-is-ace-bermuda/?channel=ixohnlybtrod&rtn=btasc&artist=ace-bermuda Calling All Graduates Looking for Work, Jeeni Officially Partners with Gradfuel to Create 654 New Jobs! Among the 654 new roles available across England include; 116 sales positions, with a focus in London, Manchester and remote situations, 143 roles in Marketing, also for people based in London, Manchester or remote, 118 hospitality roles particularly in London and Birmingham, 121 admin positions focused on remote and London. There are also 31 roles for those specialised in graphic design such as Photoshop and Adobe for remote and London-based applicants. IT and data have 81 roles for London-based and remote situations and finally, there are 25 roles in finance, also for London and remotely working applicants. Check out our full blog on Jeeni’s partnership with Gradfuel: https://jeeni.com/blog/calling-all-graduates-looking-for-work-jeeni-officially-partners-with-gradfuel-to-create-654-new-jobs/ Reach out to the Jeeni marketing team at doug@jeeni.com or ella@jeeni.com. Make sure you’re following us on social media to keep up to date with new releases from our artists, our blogs and any job openings. Instagram: https://www.instagram.com/jeenimusic/ Twitter: https://twitter.com/jeenimusic Facebook: https://www.facebook.com/jeenimusic Linkedin: https://www.linkedin.com/company/33222018/admin/

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