How to grow your Facebook group.

Jeeni Blog

Helping the next generation of talent to build a global fanbase

How to grow your Facebook group.

Times are moving fast when it comes to social media, in particular the use of community groups to target your audiences with event, streaming and watch-parties going live every second of the day all around the globe.

All of a sudden it feels like everyone except me is an expert at creating successful Facebook groups, so I decided I would take some time to try and unpick why are Facebook groups so successful.

Had the groups been going for years and grown their members organically? Did they have large budgets and were they spending loads of money on Ads? Were they all marketing experts? Did they engage large teams of enthusiastic influencers?

To my surprise I found that in most instances these assumptions were just not the case. Rock The Lock Down, founded by Lucy Pardoe & Ollie Hughes, is a great example, with over 887,000 members in less than 6 weeks.

I finally had to admit I was missing the critical ingredients for a successful campaign.

I only watched a selection of YouTube Videos, so not exhaustive, and I will watch some more tomorrow, but in the meantime to save you time, these were my key take-aways.

1. Make sure you take extra time to set up the group correctly, with an accurate, yet brief description. Check to make sure you have completed all sections, not just the about, which is the mistake I made.

2. Get as many people as possible to like your landing page, so that you can invite all of those people to your community group. Really simple and easy to use, but Facebook only allow you invite 50-100 in one day to stop you spamming. Which is what I also did!!

3. Make the group public, as you want as many members as possible to grow and contribute to organic growth.

4. Create as many discussions and engage with all your members as often as you can, be as helpful as possible, share and like and answer their questions. Be a guru, be supportive, open, honest and kind.

5. Use a bot to run competitions, contests, have freebies and giveaways , looping the bot back to join the group.

6. Join other relevant groups, share those groups and contribute as much knowledge and wisdom as you can helping members in those groups. It’s all about genuine and engaging conversation. Write guest posts and contribute wherever you can. Share and reuse your work on different sites, saving time and money. Keep the content helpful and meaningful. Cross-promote as often as you can and contact group's admin to share your group.

7. Test, test and trial Facebook ads that are targeted and specific, making sure you have set up demographics and location settings.

8. Create an exciting and interesting email campaign to support engagement from existing and new customer databases.

9. Interlink and entwine your groups posts and comments on You Tube and use back-links to improve your SEO.

10. Remember groups are for genuine enthusiasts who love music, or food, travel etc, and members do not want to see any information that is not relevant to what they love.

At the end of the day this is all about them after all!

In the meantime, please feel free to invite friends to our Independent Musicians and Performers Group and we will soon be at 2,000 members.

BACK

03
Sep

10 Reasons why the world needs Jeeni

My name is Mel Croucher. I'm a record producer and computer nerd. Over the years I've worked with a whole bunch of superstars like Prince, Frank Zappa and Eminem. In other words, I've been around successful musicians all my working life. A few years back I was hearing from more and more artists how unhappy they were with the big streaming services. So I polled 4,200 of them about their Top-Ten Problems with Spotify, Apple Music, Soundcloud, Deezer, and the rest. The poll result was a shocker, and I asked a bunch of the best brains in the music business to help me create an ethical alternative. It's taken us two years, and we call our alternative JEENI. Here's what the artists we polled told us, and here's our Jeeni solution to their problems. 1 - Money. Artists get paid a pittance. Platforms like YouTube pay $0.00069 per view, so even 10,000 views earns us less than the cost of a pizza per month.Jeeni solution. OK, we get it. You do all the hard work, so you deserve all the rewards. How about a Jeeni deal where you to keep 100% of all music sales, ticketing, and merchandise sold through our platform. 2 - Recognition. We try really hard, but streaming platforms just don't get us more fans or recognition.Jeeni solution. Right. Let's make Jeeni an artist development platform. Our founder invented viral marketing in 1994. Then he achieved the world's first million-user viral campaign. Now he's designed all the tools you need to grow your fanbase and get recognition: all part of the Jeeni service. 3 - Communication. We don't know the identity of who's streaming our stuff, so we can't get in direct contact with anyone who wants to know more about us.Jeeni solution. OK. Here's the deal. With Jeeni you get a built-in fan database to contact everyone who votes for you or likes your work, and you communicate direct with them as often as you like. Safely, legally and all opt-in. 4 - B*llsh*t. The big streaming platforms are full of it. We hate the adverts, we hate the artificial likes, we hate the paid-for recommendations, we hate the hype.Jeeni solution. The answer to this is an ethical alternative. We guarantee Jeeni will stay advert-free. We pledge our charts are the result of democratic votes by real people. And we promise that all Jeeni content comes from genuine unpaid sources. Oh yeah, we'll also pay our taxes in full, because we believe we should make a positive contribution to the society we live in. 5 - Rip Offs. We just can't break through, and even when we think we're making progress as artists we get ripped off.Jeeni solution. Yep. The entertainment business has always been full of shysters. Let's be honest here, the people behind Jeeni have all made it to the top somehow, and between us we've made every mistake in the book. Our mission is to help you achieve success and avoid the rip-offs. That's why our Jeeni Mentors, Ambassadors and Masterclasses have joined forces to do exactly that. 6 - Choice. The big streaming services all offer similar content, dominated by the same big star names.Jeeni solution. Agreed, so let's ignore the content everyone else uses and leave our competitors to fight it out! Jeeni is designed for undiscovered artists to break through, based on talent alone, not ad-spend. 7 - Channels. My work doesn't fit into mainstream channels. For example, what about channels for spoken-word?Jeeni solution. No problem. Jeeni already has dedicated spoken-word channels for poetry, comedy, and voice actors, plus channels for entertainments ranging from dance to videogame soundtracks. And if we don't already have a channel that suits your need ... we'll sit down and create it! 8 - Visibility. People either don't know about our work, or can't find it even if they do.Jeeni solution. We've designed the smartest user interface we can. On Jeeni, you can search by name, type of channel, instrumentation, latest uploads, popularity, even by influences and heroes. But above all, our artists have complete control over publicising their own announcements to their specific Jeeni audience. 9 - Fakes. What's the difference between the Jeeni Awards and the fake results dominated by celebrity voting?Jeeni solution. Simple. Jeeni doesn't have celebrity voting. Our Awards will always be based on one member - one vote. No ifs, no buts. 10 - Live performance. I'd like to stream an event, and charge people to watch it. Can Jeeni do that?Jeeni solution. Um, not yet, but we're working on it! Come on now, we're not perfect, so we need your help. Jeeni has returned to Crowdcube to raise more funds for helping new talent. Jeeni founding director Mel Croucher says, “We’re ahead of our original schedule, but there’s still so much more to do. We need to scale our online platform globally now and build our mass artist showcases. Jeeni raised £100K in 6 days and we’re working hard to get more investors on board. Then we can hit all our targets, and give our new artists the recognition they deserve.” If you want to see our pitch click HERE.

17
Mar

Channel Focus – Rock

Jeeni’s rock channel is one of our busiest and most prolific stops for our Jeeni artists. They populate the channel with countless different approaches and understandings of the rock genre. From Manchester-based guitarist, Julience keeping the classic era alive with epic guitar-focused ballads to New York’s rockstar veteran, Eden James who’s been releasing stellar rock-pop records since 2008. Here’s a brief breakdown of some of Jeeni’s most viewed rock artists. Giack Bazz: https://jeeni.com/showcase/giack-bazz/ Giack Bazz is an explosive, relentless multi-instrumentalist songwriter based in London. The artist started igniting stages with his painfully honest lyrics and his screaming telecaster in 2015. He has since released three solo albums that were critically acclaimed (Blowup magazine, Decade, Rumore). In 2020 he released the 366-song effort “Impression A.I.” which featured artwork by Damien Hirst and consisted of an “Audissey in sound” of over 6 hours of original, genre-bending music. The release is currently awaiting Guinness World Record authentication for “most songs on a digital album”. Now Giack has conjured and completed a new collection of songs of conventional length: Inspired by Jeff Buckley, Paul McCartney, and Jamie T “Just a Little Bit More Famous” is a spiritual sequel to his 2017 sophomore album, “Giack Bazz Is Not Famous” and is set to release in late 2022. In just five short years, Giack Bazz has crafted a spectrum of ideas and concepts with his discography that a lot artists don’t get around to in their lifetime. Although Giack has expanded his sound to stylistic corners that he even had to create himself, his sound has typically always been centred around alternative, experimental rock, inspired by the likes of David Bowie, Thom Yorke and Devendra Banhart. A Year In Provence: https://jeeni.com/showcase/a-year-in-provence/ Brand new to Jeeni, A Year In Provence consists of five members: Matt Potter (Lead Vocals/Guitar), Adam Bacon (Bass), James Fermer (Backing Vocals/Guitar), Dan Wing (Lead Guitar) and Jack Smith (Drums). Originally all from Kent, United Kingdom. AYIP met in 2016 but after undergoing a few line-up changes, 2020 produced the current line-up. Influences for their music include the likes of; Catfish and the bottleman, The Black Keys, Two Door Cinema Club, Oasis, Kings Of Leon, Circa Waves and many more. In March 2020, the whole world was hit by the covid-19 Pandemic but for AYIP, it was a blessing in disguise. They decided to get back together and start writing some new tunes. During this time, they decided to change the band from a 4 piece into a 5 piece by bringing on James Fermer which added a new texture that they never knew they needed. By the time that May, 2021 rolled around, they had finished 8 songs and were ready to go out gigging again with brand new music which finally happened in July 2021. A Year In Provence have extensively gigged the Tunbridge Wells and surrounding areas music scene. Their next aim is to start moving to the London and Brighton music scene. They also have a range of merchandise that will be available soon! Julience: https://jeeni.com/showcase/julience/ Julience is a UK-based singer-songwriter and multi-instrumentalist. He draws inspiration from pop and rock music. His songs show his love for the 1960s until the early 2000s while updating traditional sounds to stay fresh and up-to-date. Julience’s songs have powerful hooks and harmonies. A heavy guitar sound is consistent throughout. Julience grew up in the Southern part of the Netherlands. He moved to Manchester to pursue music. He loves writing and playing music that combines prominent elements of guitar-driven pop and rock. Rock music is very robust; time and time again, it has come so close to disappearing only to revive itself and evolve to fit better into modern music climates. The difference with Julience is that he refuses to dilute the music he loves to conform to fit anything other than himself. Even in the infancy of his discography, he’s gained recognition and respect for keeping an older form of rock alive in the present day. Julience has been featured on over 30 playlists on streaming platforms with titles like ‘Punk Goes Pop’, ‘Retro Now Rock’ and ‘Rock ‘n Roll isn’t Dead’. Jeeni is excited to be able to feature Julience’s fantastic throw-back tracks on our rock and guitar channels as they release. Respite: https://jeeni.com/showcase/respite-band/ Alt-rock quintet hailing from Glasgow, Scotland. Respite blends elements of punk, post-hardcore and pop music, with lyrics and vocals heavily inspired by pop-punk and emo. Influenced by bands such as Don Broco, Mallory Knox and A Day To Remember, Respite deliver catchy and energetic earworms with a subtle depth. Having supported acts such as Hawthorne Heights, Trophy Eyes and Like Pacific, the band are currently preparing the release of their debut EP, after the launch of their first single, “Chemical Sleep” which debuted 3rd of October. Respite joined forces with Jeeni earlier this year and since then, Jeeni has been hard at work trying to elevate, uplift and support this fantastic group by providing an ethical worldwide platform for their hard-hitting and refreshing craft. Respite is: Andrew Vaughan & Euan Macqueen as guitarists, Ross Crawford on the bass, Reiss Mcleod on the drums and Sam Nicholson on the vocals. Eden James: https://jeeni.com/showcase/edenjames/?view=videos Eden James is an indie rock-pop recording artist, winning multiple music awards from his native home of Australia and achieving a number one hit in Greece. Classic Rock magazine UK recently reviewed his new album 'All the Good Blank Are Taken' saying “Oozes urban cool and Springsteen swagger… a concise collision of catchiness and class.” The rock songwriter's latest album features Bruce Springsteen's and Paul Simon's band members, and was produced by the iconic Tim Leitner, known for his work with Billy Joel and Tina Turner. The new LP is Eden’s fourth studio album and was released on July 9th, 2021. The album has spawned twenty-six (26) global music and video awards in 2021 and peaked at position 24 on the iTunes Rock Albums Chart Australia. Eden James' debut album ‘Never Setting Sun’ launched a chart-topping hit single and received critical acclaim. With the release of his second album he appeared on the Rockwave festival bill with The Killers, Placebo and Moby. Eden was the second top billing on the Vibe stage for the largest music festival in Greece. His international tours and performances in Japan, United Kingdom, France, Norway, Sweden, Greece, Poland, Switzerland, Australia, New Zealand and the USA have resulted in an ever-growing fan base. His music can be streamed and downloaded on all major stores and platforms. Check out Jeeni's rock channel here: https://jeeni.com/channel/all-channels/rock/ If you'd like to contribute to Jeeni's rock channel, reach out to our marketing team at doug@jeeni.com or ella@jeeni.com

21
Oct

Get Gaming for Halloween!

With Halloween approaching, many games have spooky events taking place over this period. There's a screaming variety of games to choose from and we are dead sure there's one that will get you trembling. Firstly, Call of Duty Warzone has an event running from the now to the 2nd of November called ‘The Haunting’! There are new scary skins available including the Scream franchise’s Ghostface! As well as new weapons and other bundles including items for the game's zombies mode. Secondly, the Nintendo game Animal Crossing has many new Halloween items available from Nooks Cranny, the games very own island shop as well as the clothing store. Players can buy Halloween treats and costumes alike. They have also introduced a new Day of The Dead festival within the game which we are sure will be very successful. The spooky month is running through to October 31st so don’t miss out. ‘Fury of the Damned’ from Sea of Thieves is scheduled to run until November 7th! During this, you battle skeleton camps and hordes, and if you complete enough challenges you can win rewards. And don't forget Fortnite and Overwatch with the drop of many new skins for players to use, and other games such as Rocket League and Pokemon Unite also getting involved in all sorts of monstrous ways. Be sure to check if your favourite game has any special content we haven’t mentioned already! Jeeni is proud to be partnering Chillblast, the UK’s most awarded gaming PC manufacturer. Whether you are a console gamer or are already a PC gamer be sure to visit Gaming PCs by Chillblast | Budget, 4K, VR Gaming PCs. Visit Jeeni PCs (chillblast.com) to take a look at our very own Jeeni gaming PCs. Free UK delivery, 5-star Top-Rated on Trustpilot, 5 Year Warranty, monthly payment options from just £21, they're a dead cert!

Jeeni Blog