How to grow your Facebook group.

Jeeni Blog

Helping the next generation of talent to build a global fanbase

How to grow your Facebook group.

Times are moving fast when it comes to social media, in particular the use of community groups to target your audiences with event, streaming and watch-parties going live every second of the day all around the globe.

All of a sudden it feels like everyone except me is an expert at creating successful Facebook groups, so I decided I would take some time to try and unpick why are Facebook groups so successful.

Had the groups been going for years and grown their members organically? Did they have large budgets and were they spending loads of money on Ads? Were they all marketing experts? Did they engage large teams of enthusiastic influencers?

To my surprise I found that in most instances these assumptions were just not the case. Rock The Lock Down, founded by Lucy Pardoe & Ollie Hughes, is a great example, with over 887,000 members in less than 6 weeks.

I finally had to admit I was missing the critical ingredients for a successful campaign.

I only watched a selection of YouTube Videos, so not exhaustive, and I will watch some more tomorrow, but in the meantime to save you time, these were my key take-aways.

1. Make sure you take extra time to set up the group correctly, with an accurate, yet brief description. Check to make sure you have completed all sections, not just the about, which is the mistake I made.

2. Get as many people as possible to like your landing page, so that you can invite all of those people to your community group. Really simple and easy to use, but Facebook only allow you invite 50-100 in one day to stop you spamming. Which is what I also did!!

3. Make the group public, as you want as many members as possible to grow and contribute to organic growth.

4. Create as many discussions and engage with all your members as often as you can, be as helpful as possible, share and like and answer their questions. Be a guru, be supportive, open, honest and kind.

5. Use a bot to run competitions, contests, have freebies and giveaways , looping the bot back to join the group.

6. Join other relevant groups, share those groups and contribute as much knowledge and wisdom as you can helping members in those groups. It’s all about genuine and engaging conversation. Write guest posts and contribute wherever you can. Share and reuse your work on different sites, saving time and money. Keep the content helpful and meaningful. Cross-promote as often as you can and contact group's admin to share your group.

7. Test, test and trial Facebook ads that are targeted and specific, making sure you have set up demographics and location settings.

8. Create an exciting and interesting email campaign to support engagement from existing and new customer databases.

9. Interlink and entwine your groups posts and comments on You Tube and use back-links to improve your SEO.

10. Remember groups are for genuine enthusiasts who love music, or food, travel etc, and members do not want to see any information that is not relevant to what they love.

At the end of the day this is all about them after all!

In the meantime, please feel free to invite friends to our Independent Musicians and Performers Group and we will soon be at 2,000 members.

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11
Oct

Jeeni's Pick of the Week - Flamingods

Jeeni's Pick of the Week is International psych explorers Flamingods. A four-piece, multi-instrumental band from Bahrain & London who were founded in 2010. The group explores and experiments with an array of influences from western psychedelia, jazz and indie to a wide-eyed obsession with music from the East. Using a vast selection of instruments from the Middle East and Asia. The band marries this with western instrumentations of synthesisers, guitars and drums. To create a potent sound all of its own that they call ‘Exotic Psychedelia’. As well as touring the UK and Europe numerous times the band have played at many festivals. Including Glastonbury, End of the Road, Green Man, Fusion, Into the Great Wide Open, The Great Escape and SXSW. Bands like Flamingods are the type of exciting artists that Jeeni supports on our platform. By creating showcases, supporting creative talent and promoting them to an audience on jeeni.com Flamingods newest album ‘Levitation’ digs deep into themes and sounds of the early Middle East and South Asia 70s psychedelia, proto-metal and British pop. The Bahrani-bred and London-based band pull out a masterful collage. During the process of writing and recording ‘Levitation’, Flamingods found themselves living in the same continent for the first time in four years. It’s this unified process that lends a feel to the new music and has allowed them to make good on their early potential. ‘Levitation’ is the follow-up to their breakthrough 2016 album ‘Majesty’ and follows their ‘Kewali’ EP release for Moshi Moshi in 2017 and a one-off release with Dan Carey for his Speedy Wunderground singles club. Since the release of ‘Majesty’, Flamingods have been travelling the globe. Spreading their exotic psychedelia to the masses and getting people dancing from Austin to Amsterdam. You can catch Flamingods performing live Saturday, October 16th at the Wild Paths Festival in Norwich. JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience. Firstly we give creatives, independent artists and performers a showcase for their talent and services. Secondly we empower our audience and reward them every step of the way.Thirdly we promise to treat our members ethically, fairly, honestly and with respect. Lastly and most importantly they keep 100% of everything they make. Check out Flamingods showcase here on Jeeni: Flamingods | Showcase | JEENI. Along with other showcases to add to your playlist.

26
Mar

Jeeni Live Music Festival

By Kelli Richards: Jeeni USA MD I’ve decided that I’m going to write blogs periodically about some of the cool clients I’m fortunate enough to work with. One of them is a UK-based venture called JEENI run by long-time client, colleague and friend — Mel Croucher; a legend in the UK games industry. Simply put, JEENI is a multi-channel streaming service for independent musicians and performers, providing a unique showcase to put undiscovered talent in front of a global audience. JEENI artists get to keep 100% of everything they earn from the sale of their music and merchandise. JEENI audiences are given the power to vote, donate and be rewarded too. JEENI treats its members ethically, fairly, honestly and with respect. Their numbers have been growing steadily over the past year or so, and this past weekend they ran a Live Music Festival featuring some of the amazing musicians in the global community. As an homage to my former A&R role at EMI, I was really impressed with the talent of several of the featured artists. The highlights reel runs about an hour, and that’s time well spent to discover some wonderful talent and be entertained by artists you others might not hear about — not yet anyway. It’s quite an eclectic line-up but some of my personal favorites from this festival include: red-headed wunderkind Harvie Joy, teen guitar virtuoso Toby Lee, vocalist Jem Cooke who appears to be channeling Adele, multi-instrumentalist Daniel Gerendas, and a spine-tingling track from Zeeteeah Massiah. I promise if you invest an hour in watching this online music festival, you’ll be very pleasantly rewarded. And consider joining JEENI as well! The incredible talented Zeeteah Massiah who starred in the Festival will be playing at The Crazy Cogs on Thursday the 8th of October 2020, if you fancy seeing her gig live. https://www.brasseriezedel.com/crazy-coqs/

10
Jun

Let’s celebrate the “F” word – unlocking the power of our feminity. By Sammie Venn

By Sammie Venn Jeeni's Official Writer, Columnist and Blogger. Here at Jeeni.com we celebrate and support all musicians and performers, and poetry has its own dedicated channel for artists and performers to showcase their work and earn 100% of their sales, ticketing, merchandise and donations. Last week Jeeni returned to Crowdcube to raise more funds for helping new talent. We have been very encouraged with the positive response as we reached our target in just 6 days and now overfunding If you want to see our pitch click HERE. Today we showcase Sammie Venn as a very talented and creative writer. “For I conclude that the enemy is not lipstick, but guilt itself; we deserve lipstick, if we want it, AND free speech; we deserve to be sexual AND serious—or whatever we please. We are entitled to wear cowboy boots to our own revolution.” After reading Dr Naomi Wolfs powerful words I dug my cowboy boots out of the closet, turned the radio up and attempted to work through my own solitary revolution. I too wanted lipstick, love and liberty. I wanted to dance to my own beat and feel ecstatic about it. I have been in the retail industry for over 25 years now; understanding what women want and correlating that to how they feel, is a task both meaningful and joyful to me. It is something I continue to learn and explore daily as finding our inimitable style is part of the process of discovering our femininity; for me it is about how we show up in the world. I have never been an avid follower of fast fashion, the clothes we wear and how we choose to adorn ourselves is part of being authentically who we are. At heart I am a boho gypsy who longs to live her life in maxi dresses with no shoes, in the sunshine. This is of course not always practical but I like to kiss the earth with my toes as often as I can and working from home, especially at the moment provides me with that luxury. Celebrating our femininity should be a practice that connects both the pleasure and magic of being a woman. It’s easy to berate ourselves, finding fault in the smallest of details but it is those elements that we should embrace and nurture more than anything; it is after all what makes us unique in this world. I had a hip replacement a couple of years ago at the age of 45. As painful and heart breaking as it was, I learnt to love the scar I see every day, as it was that very operation which allowed me to walk again. Falling in love with your body, scars and all, is about accepting everything that is wild, vulnerable and rampant about it. Listening to our intuition and feeling the emotions that accompany it, is a practice worthy of time and dedication. I have always appreciated music, the soundtrack that accompanies my life is as varied and eclectic as the decades I have lived in. Maya Angelou wrote that “ a bird does not sing because it has the answers, it sings because it has a song”. So when we write, listen or perform, we give something of our heart to a receiving audience. I have been working on a series of practices that will hopefully help to reclaim our pleasure both internally and externally. Here are a few rituals that harness the wisdom that we all carry within ourselves. Something for the mind, body and spirit. Reclaiming Pleasure. When we feel pleasure, we radiate it. Our skin glows, our eyes smile and our bodies feel more fluid and engaged with life in the moment. Finding pleasure in our daily activities is all part of a healthy sacred self-care regime. Notice what brings you joy, is it walking in nature? Dancing slowly to a rhythmic beat? Eating delicious food? Meditating? Soaking in a candlelit bath? Whatever it is, write it down and designate some time to your desires. Fulfilling our deepest needs brings us joy and harmony. Date Yourself. Have a date with yourself, be your own lover. Imagine your ideal soiree then recreate that for yourself, it can be wildly extravagant or very simple. A few years ago I took myself out for dinner, I dressed as if I were going out for the perfect first date. It was an odd experience as I had never done anything like this before. I was as nervous about being alone in a restaurant as I would have been meeting a prospective partner. But after my first glass of prosecco, I eased into the evening. I pulled out my notebook and listed everything I wanted to attract into my life; health, the feeling of safety, oneness with myself and those I loved, a man who respected me on all levels and a career I could be proud of. I ate my dinner mindfully, observed those around me and then smiled to myself, I remember feeling happy for the first time in years. I still have the journal I wrote in that night, I see it as part of my self-healing revolution. When you commit to choosing you, that loving vibration will radiate into all areas of your life. Click HERE to visit or return to jeeni.com

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