How to grow your Facebook group.

Jeeni Blog

Helping the next generation of talent to build a global fanbase

How to grow your Facebook group.

Times are moving fast when it comes to social media, in particular the use of community groups to target your audiences with event, streaming and watch-parties going live every second of the day all around the globe.

All of a sudden it feels like everyone except me is an expert at creating successful Facebook groups, so I decided I would take some time to try and unpick why are Facebook groups so successful.

Had the groups been going for years and grown their members organically? Did they have large budgets and were they spending loads of money on Ads? Were they all marketing experts? Did they engage large teams of enthusiastic influencers?

To my surprise I found that in most instances these assumptions were just not the case. Rock The Lock Down, founded by Lucy Pardoe & Ollie Hughes, is a great example, with over 887,000 members in less than 6 weeks.

I finally had to admit I was missing the critical ingredients for a successful campaign.

I only watched a selection of YouTube Videos, so not exhaustive, and I will watch some more tomorrow, but in the meantime to save you time, these were my key take-aways.

1. Make sure you take extra time to set up the group correctly, with an accurate, yet brief description. Check to make sure you have completed all sections, not just the about, which is the mistake I made.

2. Get as many people as possible to like your landing page, so that you can invite all of those people to your community group. Really simple and easy to use, but Facebook only allow you invite 50-100 in one day to stop you spamming. Which is what I also did!!

3. Make the group public, as you want as many members as possible to grow and contribute to organic growth.

4. Create as many discussions and engage with all your members as often as you can, be as helpful as possible, share and like and answer their questions. Be a guru, be supportive, open, honest and kind.

5. Use a bot to run competitions, contests, have freebies and giveaways , looping the bot back to join the group.

6. Join other relevant groups, share those groups and contribute as much knowledge and wisdom as you can helping members in those groups. It’s all about genuine and engaging conversation. Write guest posts and contribute wherever you can. Share and reuse your work on different sites, saving time and money. Keep the content helpful and meaningful. Cross-promote as often as you can and contact group's admin to share your group.

7. Test, test and trial Facebook ads that are targeted and specific, making sure you have set up demographics and location settings.

8. Create an exciting and interesting email campaign to support engagement from existing and new customer databases.

9. Interlink and entwine your groups posts and comments on You Tube and use back-links to improve your SEO.

10. Remember groups are for genuine enthusiasts who love music, or food, travel etc, and members do not want to see any information that is not relevant to what they love.

At the end of the day this is all about them after all!

In the meantime, please feel free to invite friends to our Independent Musicians and Performers Group and we will soon be at 2,000 members.

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17
Dec

Weekly Round-Up # 6

The latest news on all things Jeeni, music and entertainment. BRITs Rising Star Award, 2022 Announced: Last time on Weekly Round-Up, we spoke about the three female stars nominated for the ‘2022 Rising Star’. Lola Young, Bree Runway and Holly Humberstone were all up for the chance to earn the prestigious honour. Last Thursday, much to her disbelief, 2019 ‘BRIT Rising Star’ winner, Sam Fender personally handed Holly Humberstone her well-deserved trophy during a recording session together. Humberstone couldn’t quite believe her achievement at first and had to be reassured several times by Fender, “That is yours, that is definitely yours, you’ve won it!” he clarified. Holly was still looking around to the surrounding BRITs crew, caught off-guard, “There’s loads of cameras on me, how am I supposed to react?” she laughed. “It just doesn’t feel real. This year has been a wild ride and a year of firsts, and I am so grateful and thankful for everyone who has helped make this happen!” Holly is also the first confirmed performer for the 2022 BRITs awards, taking place at the O2 Arena on Tuesday, the 8th of February. Rising Cases of the Omicron Cases not Currently Risking Future Plans for Live Music: An overshadowing feeling has been hovering over the heads of live music fans lately, which feels all too alike to the same sensation from mid 2020 when our light-at-the-end-of-the-tunnel plans were slowly but surely getting postponed one-by-one. Everyone however, not just music fans are keeping their ears to the ground for any information about the newest variant of concern, Omicron. One or two gigs have been cancelled recently so if you're an artist, make sure you check that your gig can still go ahead and for music fans, keep your ears open for news around gigs you're going to. Some good news; The UK’s, Health and Social Care Secretary, Sajid Javid said that “A record 548,039 booster vaccines were administered yesterday as we ramp up our vaccination programme and bolster our defences against the virus.” (Referring to Tuesday, the 14th). However, in the US, experts predict a ‘perfect storm’ this Winter as Omicron, Delta and seasonal flu will create a pandemic trifecta that will overwhelm hospitals. Details are currently unconfirmed about the transmissibility, and severity of symptoms from the Omicron virus and so many are still holding their breath for their future plans such as gigs, festivals and holidays. So far, they are largely untouched, it’s just difficult to say for how long. Top Albums of the Year Lists Released: Each year, every major music publication curates their own summary of the past year of music with a carefully positioned list of the ‘best albums’ the year had to offer. December tends to be a good time to release such lists as this is when releases tend to dry up, slow down and recharge for the new year. In the world of hip-hop, Grisleda’s Mach-Hommy appeared on lists like CRACK, Esquire, Pitchfork, Paste and Fader for his gritty, truth-telling record, ‘Pray For Haiti’. Tyler, The Creator featured on much of the same lists for his 'IGOR' follow-up ‘Call Me If You Get Lost’ as well as hitting number 4 on Rolling Stone’s list. Madlib’s Four Tet-arranged record, ‘Sound Ancestors’ also made a splash on the lists considering its nature as a hip-hop instrumental album. Perhaps unfairly but not surprisingly, Kanye’s ‘Donda’ was certainly a rare occurrence on the lists. ‘Promises’, the mesmerising collaboration with Floating Points and John Coltrane partner, Pharoah Sanders justifyably made a lasting impression with the majority of publications for its ground-breaking achievements in structuring, genre-blurring and pure emotion provoking. Reaching number 1 on Paste and 4 on Pitchfork, the time-altering project certainly got the respect it deserved. Jazmine Sullivan’s ‘Heaux Tales’ made a massive impression on publications, finding its way on the top ten list of Rolling Stone and Fader and becoming the champion top spot of Pitchfork and Vulture’s lists. The album was an RnB empowerment for women, everywhere and resonated with many a music critic this year. These lists often conjoin to form very similar and topical elections for the best of what the year had to offer, however, the lists are such a great tool to pan for gold and find those precious, hidden gems that make their way on the lists. This year, amongst the gems hid albums like ‘Daddy’s Home’ by St. Vincent, Squid’s ‘Bright Green Field’ and ‘Cavalcade’ by black midi, however many more obscure features on these lists are still waiting to be explored fully. Jeeni News: New Artists Join Jeeni’s Mission: This week, we introduced three new, exciting artists; Lennox Campbell (aka Biggz Manifest), Giack Bazz and Khole Baldeo. We can’t wait to see what they do next and what we can do for their blossoming careers! New blogs on Jeeni’s newest artists: Earlier this week, we featured four new Jeeni artists as a part of our Artist Focus blog series; the South-coast soulstress, Amba Tremain, pop-funk trio, Barbudo, indie experimentalist, Giack Bazz and Portsmouth rapper, Baby Panna. We also released reviews of Amba Tremain’s ‘Baby You’re Gold’ single, Giack Bazz’s ‘Childhood Dream’ album and DarkStarGraver’s ‘Gohan’ single. Check out the showcases of these excellent artists: DarkStarGraver: https://jeeni.com/showcase/darkstargraver Giack Bazz: https://jeeni.com/showcase/giack-bazz Lennox Campbell: https://jeeni.com/?s=lennox+campbell Amba Tremain: https://jeeni.com/showcase/amba-tremain Barbudo: https://jeeni.com/showcase/barbudo Baby Panna: https://jeeni.com/showcase/baby-panna Khole Baldeo: https://jeeni.com/?s=khole+baldeo

21
Oct

Get Gaming for Halloween!

With Halloween approaching, many games have spooky events taking place over this period. There's a screaming variety of games to choose from and we are dead sure there's one that will get you trembling. Firstly, Call of Duty Warzone has an event running from the now to the 2nd of November called ‘The Haunting’! There are new scary skins available including the Scream franchise’s Ghostface! As well as new weapons and other bundles including items for the game's zombies mode. Secondly, the Nintendo game Animal Crossing has many new Halloween items available from Nooks Cranny, the games very own island shop as well as the clothing store. Players can buy Halloween treats and costumes alike. They have also introduced a new Day of The Dead festival within the game which we are sure will be very successful. The spooky month is running through to October 31st so don’t miss out. ‘Fury of the Damned’ from Sea of Thieves is scheduled to run until November 7th! During this, you battle skeleton camps and hordes, and if you complete enough challenges you can win rewards. And don't forget Fortnite and Overwatch with the drop of many new skins for players to use, and other games such as Rocket League and Pokemon Unite also getting involved in all sorts of monstrous ways. Be sure to check if your favourite game has any special content we haven’t mentioned already! Jeeni is proud to be partnering Chillblast, the UK’s most awarded gaming PC manufacturer. Whether you are a console gamer or are already a PC gamer be sure to visit Gaming PCs by Chillblast | Budget, 4K, VR Gaming PCs. Visit Jeeni PCs (chillblast.com) to take a look at our very own Jeeni gaming PCs. Free UK delivery, 5-star Top-Rated on Trustpilot, 5 Year Warranty, monthly payment options from just £21, they're a dead cert!

05
Jun

MD of Jeeni USA has been honoured as one of the “Top 100 Women of Influence”.

The woman who brought digital entertainment to the world is set to become MD of Jeeni USA. Kelli Richards is based in Cupertino, California, where the mighty Apple Corporation has its headquarters, and where she is honoured as one of the “Top 100 Women of Influence.” An Amazon Number One best-Selling author, and former A&R executive with EMI Music, Kelli played a key role in launching the entertainment division of Silicon Graphics. She’s celebrated as a digital media trailblazer and was responsible for launching Apple’s entry into music and entertainment during her many years with the company. In other words, Kelli Richards was directly responsible for the birth of digital entertainment and global music online, now known as Apple Music. Jeeni founder Mel Croucher worked with Kelli on projects for superstars like Eminem and Prince, and it seemed a perfect fit for Mel to invite her to represent Jeeni in the USA. “I was privileged to have been mentored by the legendary Steve Jobs over a period of several decades,” says Kelli. “I work on cool projects with cool people, and Jeeni is very, very cool.” Kelli Richards at Jeeni-USA HQ Keen to find out more about Jeeni, check out our new website www.jeeni.com

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