How to grow your Facebook group.

Jeeni Blog

Helping the next generation of talent to build a global fanbase

How to grow your Facebook group.

Times are moving fast when it comes to social media, in particular the use of community groups to target your audiences with event, streaming and watch-parties going live every second of the day all around the globe.

All of a sudden it feels like everyone except me is an expert at creating successful Facebook groups, so I decided I would take some time to try and unpick why are Facebook groups so successful.

Had the groups been going for years and grown their members organically? Did they have large budgets and were they spending loads of money on Ads? Were they all marketing experts? Did they engage large teams of enthusiastic influencers?

To my surprise I found that in most instances these assumptions were just not the case. Rock The Lock Down, founded by Lucy Pardoe & Ollie Hughes, is a great example, with over 887,000 members in less than 6 weeks.

I finally had to admit I was missing the critical ingredients for a successful campaign.

I only watched a selection of YouTube Videos, so not exhaustive, and I will watch some more tomorrow, but in the meantime to save you time, these were my key take-aways.

1. Make sure you take extra time to set up the group correctly, with an accurate, yet brief description. Check to make sure you have completed all sections, not just the about, which is the mistake I made.

2. Get as many people as possible to like your landing page, so that you can invite all of those people to your community group. Really simple and easy to use, but Facebook only allow you invite 50-100 in one day to stop you spamming. Which is what I also did!!

3. Make the group public, as you want as many members as possible to grow and contribute to organic growth.

4. Create as many discussions and engage with all your members as often as you can, be as helpful as possible, share and like and answer their questions. Be a guru, be supportive, open, honest and kind.

5. Use a bot to run competitions, contests, have freebies and giveaways , looping the bot back to join the group.

6. Join other relevant groups, share those groups and contribute as much knowledge and wisdom as you can helping members in those groups. It’s all about genuine and engaging conversation. Write guest posts and contribute wherever you can. Share and reuse your work on different sites, saving time and money. Keep the content helpful and meaningful. Cross-promote as often as you can and contact group's admin to share your group.

7. Test, test and trial Facebook ads that are targeted and specific, making sure you have set up demographics and location settings.

8. Create an exciting and interesting email campaign to support engagement from existing and new customer databases.

9. Interlink and entwine your groups posts and comments on You Tube and use back-links to improve your SEO.

10. Remember groups are for genuine enthusiasts who love music, or food, travel etc, and members do not want to see any information that is not relevant to what they love.

At the end of the day this is all about them after all!

In the meantime, please feel free to invite friends to our Independent Musicians and Performers Group and we will soon be at 2,000 members.

BACK

06
Jun

Lockdown lyrics and solo discos – finding fun and frivolity in the “new normal” by Sammie Venn.

By Sammie Venn Jeeni's Official Writer, Columnist and Blogger. Here at Jeeni.com we celebrate and support all musicians and performers, and poetry has its own dedicated channel for artists and performers to showcase their work and earn 100% of their sales, ticketing, merchandise and donations. Yesterday, Jeeni returned to Crowdcube to raise more funds for helping new talent and has raised £92K in 24 hours, our target is £100K and we have 29 days to go, so we are likely to overfund, which is just amazing. Thanks again to all our wonderful investors. If you want to see our pitch click HERE. Today we showcase Sammie Venn as a very talented and creative writer. The Dali Lama said that “there is soul music, soul food and soul love”. There is no expiration date for any of these, even an age old recipe is everlasting. It’s just about finding what sings to us as individuals. Whether it’s a solo disco or a full on rave, music resonates with us all in a plethora of ways. Long walks during lockdown have meant that my innumerable playlists have been given a good airing. My taste has always been eclectic and moods diverse. The tunes that emanate from the speakers in the kitchen or on my headphones are varied to say the least. Ranging from damn good hip jiggers to soulful chakra mediations, there are no boundaries when it comes to the world of music. Both of which are key to a happy harmonious life as well as ultimately mood enhancing. Music is to the soul what words are to the mind, each turn a cacophony of phrases into poetic verse. We can fall in love with music: it touches every part of our being in some way, triggering memories and taking us on a valuable journey. Melodies remind us that life is beautiful and should be embraced. As an early riser, the dawn chorus tends to be my preferred genre. However throughout the day I have made a point of experimenting with different sounds and beats. Finding fun and frivolity in this new world we have found ourselves in is key to our mental health and fitness. Apart from walking the South Downs, solo dance offs have been my go to entertainment. Amongst all the chaos I found a beauty in the calm of movement and all of my favourite songs. It also has the benefit of being an extraordinary workout, one morning my Health App showed that I had danced over 11,000 steps. Suffice to say I was happy with the fitness element of my grooves. The best part was loosing myself in music that made me dance both internally and externally. I’m not a selfie junkie by any stretch but I took a couple of photos to remind myself of how content I looked. My dance partner may have only been the mirror, but we certainly had fun. In my top ten tunes sits “Sunshine on a rainy day” by Zoe. It puts more than a spring in my step and sits comfortably with Imagine Dragons and the Rolling Stones under the banner of “The COVID-19 Collection”. Creating compilations for all seasons is a great way to assemble your music. Jeeni’s platform has been wonderful as it has helped me to experience a fresh realm of creativity. Not only have I discovered new artists but I have also embarked on a learning journey that supports genres that I had never heard of. Historically I am a rock chick through and through but I have welcomed ‘Bluegrass’, ‘Chant’, ‘Faith’ and ‘Funk’ as new soundscapes on my playlist. And that is all thanks to Jeeni. Click HERE to visit or return to jeeni.com

25
Oct

Jeeni's Pick of the Week - Colectiva

Colectiva is a nine-piece ensemble exploring the spaces between Afro-Latin music and jazz while reflecting on themes of sisterhood and female empowerment. Exploring the boundaries between Afro-Latin music and Jazz, Colectiva are a unique voice on the UK scene. Representing the meeting of two musical worlds they believe belong together. Founded as a creative experiment by trombonist Viva Msimang. The group makes space for female and non-binary identifying musicians to collaborate in a new dynamic. An alternative to traditional hierarchical structures, away from the Male Gaze. In addition to exploring notions of sisterhood through their shared creative practice, empowering themselves and their audiences alike. Exciting projects like Colectiva are the type of talent that Jeeni supports on our platform. By creating showcases, and promoting them to an audience on jeeni.com Rooted in the sounds of Africa, Latin America and the diaspora, Colectiva's thoughtful and punchy arrangements are affectionately dubbed ‘jazz tropicaliente’ (hot-tropical-jazz). Released in collaboration with jazz pianist Maria Grapsa, the group’s debut single ‘Under The’ on Movimientos captures the essence of their shared creative practice. And has received support from the likes of Huey Morgan and Jamz Supernova on BBC Radio 6 Music. As well as Jazz FM’s Chris Philips and Tim Garcia, and Toshiro Matsuura and Papaoul on Worldwide FM. ‘Under The’ came to life when jazz Maria Grapsa brought an early arrangement of the tune to the collective. Working together over a series of collaborative sessions typical of their creative process, they crafted the song you hear today. Consisting of tormented melodies, jagged horn hits, and a rhythm section bristling with energy open the song, evoking sounds of struggle. Furthermore, the group won ‘Best Alternative Act 2019' at the UK Latin Awards. The exceptional Colectiva is set to step into their power in 2021, with two more singles with visuals planned, infused with the spirit of feminist activism. JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience. Firstly we give creatives, independent artists and performers a showcase for their talent and services. Secondly we empower our audience and reward them every step of the way.Thirdly we promise to treat our members ethically, fairly, honestly and with respect. Lastly and most importantly they keep 100% of everything they make. Check out Colectiva's showcase here on Jeeni: Colectiva | Showcase | JEENI Along with other showcases to add to your playlist.

05
Jun

How to Build Your Own Playlist

In our previous blog called, "Top Ten Tips on How to Promote your Music Independently" http://bit.ly/2W2nCJ5 we suggested you get yourself PLAYLISTED. Maybe we should have said, Build your own Playlist and then get yourself Playlisted. So what is the difference? Building your own PLAYLIST is an easy way to boost the promotion of your own music, so why not give it a go. The video is 3 minutes long so I have taken the highlight. (Approx. 60 second read time) Start by creating your own public playlist filled with great music, and include your own tracks too. With a small amount of work you you could get a few hundred followers, it'll still help your chance of landing on other, bigger playlists. With a lot of work and fun, you could build your playlist to have thousands or even millions of followers over time. Discover Weekly algorithm takes EVERY playlist into account, no matter how small. The algorithms behind Discover Weekly find users who have built playlists featuring the songs and artists you love. It then goes through songs that a number of your kindred spirits have added to playlists but you haven't heard, knowing there is a good chance you might like them too.Ideally, you want to be uploading & submitting your tracks to playlists weeks in advance of your release. For example Spotify alone get 20,000 new tracks every day. Make sure you get your tags rights so you can be featured automatically and help the editors find you. No guarantee, but you need to start somewhere. Share your music on your own social media platforms to get on a playlist, stay on a playlist and grow your fanbase. Drive traffic from off platform, that means share your links everywhere. Post them on your socials, website and other channels. You can only submit one track per release, so if you're releasing an album or an EP, have a good think about which track is most likely to get picked by a playlist. Pitch your music to independent curators, if you are not sure how to do this, keep a eye out for our next blog. Try not to disheartened if you do not get thousands of followers straightaway, keep choosing music you love and keep adding to your playlist, be true to yourself, only add your favorite tracks and have some fun. Check out our new community of facebook, called: Unsigned Artist Community and join today. http://bit.ly/2Q45ri8 https://vimeo.com/396927442

Jeeni Blog