I K 8OY - ‘Let You Know’, single review

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I K 8OY - ‘Let You Know’, single review

Stirring together afroswing with tuneful rapping, the first official release from Nigerian/British rapper, I K 8OY is a shimmering and glossy UK hip-hop achievement.

A new addition to Jeeni, I K 8OY began creating music back in Nigeria as a part of a band and moved to the UK to study. He began writing and recording music more centered around rap in 2018 however, like many artists, the pandemic caused a change in creative direction and I K began to take more inspiration from home and incorporated afrobeat ideas into his work. Jeeni is looking forward to propelling I K 8OY and increasing his outreach with our global platform.

The smooth, silky nature of 'Let You Know' is reminiscent of J Hus’s debut album, ‘Common Sense’. This likeness is particularly due to a grand approach to production and the luxurious electronic keyboard which warbles the jazzy chords across the syncopated beats. A jazz-scaling saxophone is positioned in the distant right of the stereo space and does an incredible job in advancing the suaveness and confidence of the track.

The tuning of percussive instruments, heard clearest in the intro, is archetypal of traditional Nigerian instrumentation such as the Dùndún or ‘Talking Drum’. A plucking palm-muted guitar then joins the tuned percussion and creates an ingenious polyrhythm that sits underneath the main beat. Although subtle, this attention given to the beat is such an effective device and really separates this track from other progressions in UK hip-hop genres.

I K’s voice is gravely, authoritative and demands your attention, so it’s certainly not coincidental that I K 8OY has named Rick Ross as one of his main influences. His rushed and unique rap delivery is catching to the ear and contrasts with the easygoing instrumental accompaniment. Stay tuned, because if ‘Let You Know’ is anything to go by, I K 8OY is just getting warmed up.

Album review

Check out I K 8OY’s Jeeni Showcase here: https://jeeni.com/showcase/zhgeii1xjlpg/

How can Jeeni support artists like I K 8OY?

JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience.

• We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make.
• We empower our audience and reward them every step of the way.
• We promise to treat our members ethically, fairly, honestly and with respect.
• Access to artist liaison and a supportive marketing team.

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08
Dec

Single Review: Gohan by DarkStarGraver

DarkStar’s newest single, ‘Gohan’ fully showcases his capabilities of structuring melodic hip-hop bangers, complete with ear-worm hooks, rumbling sub kicks and impeccable vocal production. Tracks like these are dangerous because you hear it once and you’ll be hearing it all day long. In DSG's newest teaser single, a delicate flamenco guitar provides the moody, minor chord progression, enforced by the sub bass kick drums. Production value like this is that what you’d expect from an act with DefJam or TDE, not a self-releasing rapper. DSG uses a vocal effect here on 'Gohan' that has proved to be a massive crowd-pleaser before, on ‘CodeRED’ from last year’s ‘Burning Bridges’ EP. The rich harmonies and multitracking heard in the choruses on ‘Gohan’ is something that his voice takes to particularly well. DarkStar certainly isn’t scared of his own vocal capabilities; a confidence that really makes a difference on the mic. Last week, DSG disclosed some of his most prominent influences to Jeeni for our Artist Focus which included names like Tyler, The Creator, Skepta and OutKast. However, DarkStar’s sound doesn’t really seem to line up with any of these artists, at least not on a surface level. Perhaps it's the mindsets and lyrical tendencies of these artists that resonates with DSG because in actuality, DarkStarGraver is really paving his own path in the world of hip-hop, a path that truly, justly deserves so much more attention, appreciation and worldwide respect. And to think that this is DarkStar’s genesis, his early work, and he’s operating at this level of skill and artistic understanding, it is so exciting to think what’s ahead for this artist’s career. 'Gohan' was released with a vibrant and psychedelic music video that emphasises the bouncy and contagious tone this single sets. As the track ends, DSG fades in the artwork for his new album, "Over The Bridge & Far Away", set to be released this Christmas Eve. With singles like these teasing the contents of this upcoming project, you can't help but get excited for the release of DSG's debut album. Check out the 'Gohan' music video now on Jeeni: https://jeeni.com/darkstargraver-gohan-official-music-video/ How can Jeeni support artists like DarkStarGraver? JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience. • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make. • We empower our audience and reward them every step of the way. • We promise to treat our members ethically, fairly, honestly and with respect. • Access to artist liaison and a supportive marketing team Check out DarkStarGraver’s Jeeni page: https://jeeni.com/?s=DarkStarGraver

01
Mar

WesLi D - ‘Walk Of Life’ Single Review

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01
Jul

Zeeteah Massiah - ‘Bad Guy’ Single Review

Zeeteah’s newest release is a genius reggae reimagining of Billie Eilish’s breakthrough hit, ‘Bad Guy’. Jeeni ambassador and long-term supporter, Zeeteah Massiah has now provided Jeeni with 21 individual pieces of her unique brand of jazz and reggae, all of which are available at her showcase. Her husband, Paul Caplin acts as both songwriter and producer for Zeeteah and the two of them have released two albums together, ‘Juice’ and ‘Maybe Tomorrow’. A certain level of musical depth and understanding is needed to undergo a stylistic transformation of an existing song. To some, it’s merely a process of downgrading the intensity and presence of the piece to a slow, acoustic setting. However, in a lot of these cases, the essence and arrangement of the pieces are largely unchanged. On the other end of that spectrum of effort and passion, you’ll find artists like Zeeteah Massiah who listened to the ‘Old Town Road’ dethroner and heard a hidden stylistic potential held in Billie’s hit that she knew would effortlessly make sense to any listener. Zeeteah set out to not just echo Billie’s Grammy-winning hit in a slightly different accent, but instead, wanted to transpose it into a completely different musical language. The result is a rejuvenated and refreshing take on ‘Bad Guy’ that has a vivid coat of Caribbean-styled paint applied to just about every element of the source material. Where the original was dark, somber yet playful, Zeeteah’s keeps just the playfulness for her rendition. The slow, creeping tempo compliments the lyrics and performance from Zeeteah in a way that could make you think that this might actually be the original. This almost sinister embrace of the villainous title is enhanced by the harmony that dips in and out of jazzy minor chords that keep the listener in a subtle state of unsettlement, and curiosity. As is to be expected from Zeeteah and her artistic proclivities, bright and colourful instrumentation commands the tone of this arrangement. Being the first component heard; a classic reggae drum roll makes the genre-shift immediately apparent. This Caribbean staple is then joined by its good friends; short offbeat guitar stabs and deep, bouncy basslines. In this introduction, we also hear a brilliant alteration from Billie and Finneas’ original arrangement. The quirky, recognisable synth melody heard after Billie’s isolated ‘Duh!’ is instead taken up by a muted trumpet, heard before the vocals even enter. This is a clever embrace of the fact that Zeeteah’s choice of cover is of course a colossal hit, so there’s no sense in shying away from its most recognisable moments. That melody is also expanded on later for a phenomenal trumpet solo towards the end of the cover that acts as a sort of replacement for the sudden shift in pace, heard at the end of the original. Considered a part of Billie Eilish’s brand as both a performer and a person, her vocals are often intentionally sleepy and low-energy, something that Zeeteah decided not to adopt for her interpretation. The vocal performance here is mischievous and rebellious to the core as opposed to Billie’s more disinterested and indifferent approach. Zeeteah also uses next to no effects on her voice compared to the first version, which is just as well because it would be a shame to distract from the raw talent and personality held in Zeeteah’s performance on ‘Bad Guy’. This task of reinventing one of the biggest hits from the last 10 years was a tall order, however, unsurprisingly, Zeeteah Massiah’s ‘Bad Guy’ is nothing but a triumph.

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