Jeeni Blog

Helping the next generation of talent to build a global fanbase

I K 8OY - ‘Let You Know’, single review

/ By Doug Phillips
I K 8OY - ‘Let You Know’, single review

Stirring together afroswing with tuneful rapping, the first official release from Nigerian/British rapper, I K 8OY is a shimmering and glossy UK hip-hop achievement.  

A new addition to Jeeni, I K 8OY began creating music back in Nigeria as a part of a band and moved to the UK to study. He began writing and recording music more centered around rap in 2018 however, like many artists, the pandemic caused a change in creative direction and I K began to take more inspiration from home and incorporated afrobeat ideas into his work. Jeeni is looking forward to propelling I K 8OY and increasing his outreach with our global platform. 

The smooth, silky nature of 'Let You Know' is reminiscent of J Hus’s debut album, ‘Common Sense’. This likeness is particularly due to a grand approach to production and the luxurious electronic keyboard which warbles the jazzy chords across the syncopated beats. A jazz-scaling saxophone is positioned in the distant right of the stereo space and does an incredible job in advancing the suaveness and confidence of the track. 

The tuning of percussive instruments, heard clearest in the intro, is archetypal of traditional Nigerian instrumentation such as the Dùndún or ‘Talking Drum’. A plucking palm-muted guitar then joins the tuned percussion and creates an ingenious polyrhythm that sits underneath the main beat. Although subtle, this attention given to the beat is such an effective device and really separates this track from other progressions in UK hip-hop genres.  

I K’s voice is gravely, authoritative and demands your attention, so it’s certainly not coincidental that I K 8OY has named Rick Ross as one of his main influences. His rushed and unique rap delivery is catching to the ear and contrasts with the easygoing instrumental accompaniment. Stay tuned, because if ‘Let You Know’ is anything to go by, I K 8OY is just getting warmed up. 

Album review

Check out I K 8OY’s Jeeni Showcase here: https://jeeni.com/showcase/zhgeii1xjlpg/  

How can Jeeni support artists like I K 8OY?  

JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience.  

• We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make.  
• We empower our audience and reward them every step of the way.  
• We promise to treat our members ethically, fairly, honestly and with respect.  
• Access to artist liaison and a supportive marketing team. 

12
Mar

Greetings from Kelli Richards, Jeeni's USA MD

Kelli Richards Greetings from Kelli Richards, Jeeni's USA Managing Director, former A&R Executive EMI Music and an artist superconnector. Mentored by Steve Jobs at Apple, she launched and managed the music and entertainment division, resulting in the birth of global music online, now known as Apple Music. Here she sends greetings for 2021 and an update on her plans and ideas for shaping a path through this, another possibly unusual year. ------------------------------------------------------------------------------------------------------------------- Hi, Greetings! It's our first newsletter of 2021 and I want to wish each of you a happy and healthy 2021! This past year has been a tough one for everyone. I don't know about you but I'm looking forward to a fresh start, exploring new opportunities and renewing my passion for the possible. Be sure to scroll down and read my recent articles which may help you make 2021 the best year ever. Yes, it's possible. Even with the "new normal" we're living in. It's about having the courage to ask for what you want, and the willingness to make changes and adjustments that will support the habits and behaviors that work towards your success not against it. It's about defining what success looks like for you and setting your intentions for the year. It's time to take life off of "pause" and start re-shaping your future. In my work as a trusted advisor, I'm all about working with my clients to transform the quality of their lives. If you need some guidance or support in navigating what's next, reach out and let me know. And, be sure to read the current Client Spotlight article featuring a start-up I've been working with and super excited about, MultiView Media. This platform enables content owners in music and sports to stream historic video content or livestream shows in a multi-camera angle format and has been described as technology that lets the fan be their own director.Stay safe and well,~Kelli The Magic of Asking for What You WantDo you believe you can have virtually anything you want? I do. We all have a magic wand that can help us achieve our desires, but we forget that we do and overlook the power at our disposal to dramatically increase the odds of having what we say we most want in our lives... Client Spotlight: MultiView MediaI'm excited to share that one of the start-ups I've been working with over the past couple of years, Multiview Media, led by founder/CEO Ray Meadham has launched our multi-camera angle streaming platform... Nine Steps to Making Change EasierChange doesn't have to be hard; here are some tips to make it a smoother process... www.jeeni.com www.kellirichards.com

05
Jun

Is the virus an opportunity for us to evolve and come out of it better than before?

The industry is being very responsive and coming up with lots of ideas, like allowing artists to keep earning by adding donate buttons on streaming platforms. Some organisations are making grants available, some are discounting their streaming platforms, whereas others are allowing artists and fans to sign up for free. We expect to see many online services partnering with one another to combine their overall membership offerings, such as Soundcloud and Twitch. And we are very interested to see what the major global companies do and how they respond to these new and unknown market conditions. Musicians, performers, artists comedians and several actors are using social media to engage wit their fans like never before. https://www.newsandstar.co.uk/news/18361081.stars-social-media-help-lift-spirits/ Many performers are moving their live show to Facebook Live and while many artists have given lessons before in person, most have never given an online lesson. Since the start of the COVID-19 outbreak, Zoom, a video calling app, has been downloaded 50 million times on the Google Play Store alone according to BBC. https://thriveglobal.com/stories/how-musicians-can-advance-their-careers-despite-covid-19/ Apple Music is quietly making a $50m advance fund avilable for independent labels and distributors, to support the indie sector with vital cashflow during the uncertainty of global COVID-19 lock-down. https://www.musicbusinessworldwide.com/apple-music-launches-50m-advance-fund-for-independent-labels-hit-by-covid-19-impact/ Even famous musicians like Chris Martin of Coldplay, Hunter Hayes, Keith Urban, and Backstreet Boys have already performed or are scheduled to perform online performances as most concerts have been canceled. James Naleski, a musician and social media marketer who’s trained under songwriter Azara and interned under Grammy-award winner Will Champlin, believes this is the perfect opportunity for musicians to branch out and expand their following. When asked about the current situation musicians are coming face to face with, Naleski responded, “Now more than ever, it is important for people, especially artists and musicians to stay connected while we are all quarantined. Various musicians are doing an exceptional job of using their platforms and live videos to relate to their fans. In particular, Hunter Hayes has begun streaming-live high-quality concerts on YouTube to help people stay united.” For most people stuck at home during this time, it’s been the perfect time to finally get back into home studios and produce. Some of the greatest artists wrote masterpieces while in isolation. When The Beatles were coming to an end, Paul McCartney hid himself in his St John’s Wood house in London, where he wrote and recorded his solo album, McCartney, by himself. It was in this period of isolation that he wrote one of his greatest songs of all time, “Maybe I’m Amazed” as a tribute to his wife Linda at the time. Bon Iver wrote his debut album, For Emma, Forever Ago while alone in a cabin. Prince wrote Dirty Mind, Stevie Wonder wrote Innervisions, and Steve Winwood wrote Arc of a Diver in isolation. Tyler Donahue, Founder at Aessential Store states that: "While many creatives are concerned with where their next paycheck is going to come from, others are beginning to take advantage of the forced isolation of COVID-19. By transforming your live shows into Facebook live shows, offering music lessons, and stepping back into the studio for intentional, dedicated production time, you can come out ahead of this virus better than you entered". How practical these ideas are in real terms, only time will tell, and we will keep an eye out for scams, as in this very sad and challenging time it’s inevitable that many will try to profit from COVID – 19, by introducing unethical and downright crooked practices. We are making it our mission to name and shame projects and organisations that are under scrutiny and suspect, and encourage our members to do the same. The Independent Musicians and Performers Community powered by Jeeni is for everyone and anyone creative: musicians, voice-artists, performers, poets, singer-songwriters ... hey, the list is endless. We aim to connect, collaborate, share and support each other, while we have fun and make a real difference. Come and join us today https://www.facebook.com/groups/2529935880656436/about/

12
Mar

Rock & Roll Hall of Fame - 2021 Nominations

Rock and Roll Hall of Fame - Cleveland, Ohio USA The nominees are out and the Rock & Roll Hall of Fame 2021 is as eclectic and diverse as ever. The list includes 16 extremely talented acts, with 7 receiving their first nomination. @rockhall made the announcement earlier today and invited fans to join in and vote for their favourites, to get them into this Cathedral of Legends. https://twitter.com/rockhall/status/1359489797056696325 The nominations are announced To qualify for the Rock & Roll Hall of Fame, all nominees have to have released their first commercial recording at least 25 years before their first nomination. The nominations list for the Hall of Fame begins with Mary J. Blige, whose first album 'What's the 411' was released in 1992. This year's Hall of Fame contains seven first-time nominees. Pioneer of the Afrobeat, Fela Kuti, who passed away in 1997, released his first work 'Fela, Fela, Fela' in 1969. The Go-Go's, who formed in 1978 and released their first album, 'Beauty and the Beat' in 1981. Jay-Z began his hugely successful life in the music industry in the mid '90's and is now regarded as one of the most influential artists in Hip-Hop history. His first album 'Reasonable Doubt' hit the charts in 1996. Heavy metal legends Iron Maiden, having been around since the mid '70's with over 40 albums to their discography, have also received their first nomination. Three of the first-timers already appear in the Hall of Fame, though in different guises. Carole King has been nominated for the Hall of Fame 2021, but was inducted in 1990 with David Goffin for her songwriting talents. Tina Turner, was inducted in 1991 but with partner Ike Turner. This is her first solo nomination. The Foo Fighters also make their first appearance. However, Dave Grohl already has a place after being inducted in 2014 as part of the band, Nirvana. The remaining artists in the nominations are, Chaka Khan, LL Cool J, New York Dolls, Rage Against the Machine, Todd Rundgren and Dionne Warwick. https://twitter.com/foofighters/status/1359497561275392006 Foo Fighters receive their first nomination The nominees for 2021 will be announced in May, with the winners being decided by a combination of a voting body, of more than 1,000 artists, historians and music industry members plus the fan vote via the Rock & Roll Hall of Fame’s website.