Jeeni Blog

Helping the next generation of talent to build a global fanbase

Interview with Musician, Writer, Poet and Creative Artist - Baby Panna

/ By Freya Devlin
Interview with Musician, Writer, Poet and Creative Artist - Baby Panna

EJ Salako got the chance to speak to Baby Panna at Victorious Festival 2021, where he discussed his music, poetry, creative process and future goals.

What sort of music do you make?

I do all sorts, to be honest, I do a bit of hip hop, but it's more alternative, more experimental. I write poetry as well and I’m working on some indie rock music as well. So, it’s everywhere, a bit of everything.

What influences you to make music, and what influenced you to get into music?

My main influence was Kendrick Lamar I was like 12 on YouTube and I found Good Kid Maad City on an upload, I heard it and the poetic nature of it, the interludes,  it opened my mind up to new ways to make music and I was in love with from there. My biggest influence is Kendrick, Kanye, Frank Ocean, the versatility, and the artistry that they show is something I want to emulate.

When you’re writing your own music, what is your creative process?

For me I think my process changed a lot during the lockdown, at first, I would be like “I want to make a banger so I can make peace” so I’d structure it like that you know. But now I just try and whatever I feel goes on the paper and I try and edit it as little as I can, try and keep the original beat, because I want to keep it as raw and as me as possible. So that’s me right now.

Which one of your songs is your personal favourite?

Right now, I’ve got one for life and one for listening, I think right now “Murder She Wrote Live” I really enjoy doing that, it gets the crowd going. But personally T1GR355, one of my most recent releases, it’s really close to poetry, and I focus on poetry a lot right now, so I love that.

Future goals, where do you see yourself in the next 3-5 years, do you have an end goal?

3-5 years I think right now I’ve got a lot of rap music, I’m working on a poetry mix, and an indie rock tape and in 3 years that will all be out there. I think that’s when I will be able to confidently say people know who I am as an artist. I’m just trying to show I can do all these things, so that’s where I want to be in 3 years’ time just have people kind of get a feel for me as an artist and I wouldn’t say I have an end goal I think for me it’s just finding a way to have my creativity fund itself, that’s my goal.

Watch the video interview here: Baby Panna Inside Story Interview at Victorious Festival 2021

Check out Baby Panna's showcase here: Baby Panna Jeeni Showcase

05
May

Artists' rights have been stuck like a broken record, until Broken Record asked for Reform

An open letter was sent to Prime Minister Boris Johnson on the 20th of April, demanding, finally, that there be a reform in music streaming services. Hoorah! We hear you say, but what does this mean? Well, everything that Jeeni stands for, in essence the fair and equal treatment of music makers and artists.  High profile artists such as Sir Paul McCartney, Coldplay’s Chris Martin, Boy George and Jessie Ware, have all signed the open letter and petition asking for a regulator to ensure these actions, in order to make the UK “…the best place in the world to be a musician or songwriter.” The move was spearheaded by the Musicians’ Union and the Broken Record campaign but has garnered more than 150 signatures from famous faces across the UK music industry and the support of over 5000 musicians and fans.  Since the launch of Spotify in 2008, streaming services have quickly become our primary method for listening to music instead of through the more traditional methods of radio and Television. What these streaming services don’t offer however, is protection and fair treatment of the artists and songwriters.  In November 2020, as part of an investigation into streaming royalties, it was found that some artists were receiving just a fraction of a US cent per song streamed and worse, some no compensation at all.  In order for this to change, only small amendments need to be made to the 1998 Copyright, Designs and Patents Act, however the outcome for artists could mean the difference in being able to pay next month’s rent or not as many have unfortunately experienced. At a time when we need to be looking for ways to restart the post-Covid financial recovery, a truly free market would allow a song to achieve greater profits and therefore, as the letter addresses, put more money in the pockets of UK taxpayers which can only benefit our economy.  Fundamentally we don’t want to stop listening to and seeing the artists and musicians we love. When we are able, we want to dance along at concerts, sing our hearts out at gigs and sway to the rhythm that an artist has worked hard to create for us, so why should they not be paid and treated fairly?  We want the music industry to thrive, and it is why we at Jeeni believe that it is so important to do this.  You can support the petition at  https://www.change.org/p/boris-johnson-put-the-value-of-music-back-where-it-belongs-in-the-hands-of-music-makers Let’s make 2021 a great and fair one.

10
Dec

Portsmouth Based Tech Start-Up encourages local business to benefit from Kickstart, as December 17 deadline looms.

Local companies are up against the clock if they want to benefit from Chancellor Rishi Sunak’s generosity. The deadline to register for the Government Kickstart scheme, which pays for hand-picked new recruits to boost businesses, is Friday 17th December, so time is of the essence. Local entrepreneur Dr Shena Mitchell is founder of Jeeni, the ethical music streaming service with an audience outreach of over 3 million music lovers, and she is full of praise for Kickstart. “I have been hugely impressed by the quality of the applications, all our new recruits have been brilliant and they are a great asset to my team. So far we have recruited Marketing Executives, Sales Executives, Technical Developers, a Partnership Coordinator, as well as a Human Resource Manager to handle all these new recruits for us. In fact, we’ve been so impressed with the quality of our new applicants, that we’ve applied for another six recruits.” Her company has been working with their specialist partners Gradfuel, who are consultants for the Department of Work and Pensions, which is where the Kickstart grant funding comes from. “It’s a great opportunity for companies like ours to bring keen young graduates on board for a minimum of six months, and scale up our business. We not only do the right thing by helping new talent, but the cream of the crop could stay with us for years to come. Best of all, there’s no financial risk, with over £8,000 worth of grant money to support each young person taken on board.” The Kickstarter benefits are remarkably generous, and with only days left to register, Shena is offering to help local businesses take advantage. Benefits include £1,500 upfront grant funding from the UK Government, for each young person they enrol, in addition to their salary. 100% of their salary covered for up to 6 months and up to 100 hours a month. “Our partners Gradfuel are the experts in the market, and have raised £18.7m in Kickstart grant funding so far. We’ve had a 99.5% success rate in our applications, against the market average of 22%, supporting over 1,400 companies to process their Kickstart applications.” Full information and a direct link to registering for Kickstart applications is available on https://jeeni.com/kickstart/ shena@jenni.com 07703567196

26
Aug

Bradley Jago - A Brilliant Artist Exploring Queer Identity

  When you first listen to Bradley Jago, right away, you are overpowered by the sheer force of his voice. It takes centre in what feels to be an intimate stage, one that exists outside of space and time, where you and only you become privy to not only the beauty of Jago’s soulful voice, but also the profoundness of his lyrics.  Rain is a song that is full of feeling, full of something rare in music - accountability. Jago tells me that the song is about change, letting the rain wash over you and forgetting the mistakes that you’ve made. He asks if we can hear the rain pour, and we can. Behind the beat, there is the unmistakable pitter patter of gentle rain sounds. But this question conceals another. When talking to Jago about the intention of the song, he told me: “I was… looking back at everyone I dated and I was like “Oh damn, there’s some people that I’ve actually fucked over a little bit.” …  And Rain is an apology to those people, to say I’ve changed now, and even though I have caused you pain, I hope we can move forward after. [It] is a metaphor for the pain I have caused them.”  The song itself has smooth jazzy influences. Jago’s clear voice overlaps itself in a layered harmony with a gentle underscored bass, Jago seemingly having a quiet moment of reflection to himself, as he sings to “let it rain”. The song’s intimacies are intentional. According to Jago “It’s kind of like a quiet moment to yourself. You’re at the gig with me in this intimate venue.”  Then, the drums kick in. There is a desperation to the song emphasised by the changed tempo - the emotion becomes fevered as he sings “let it rain” - the words repeating, creating a heightened emotional effect - it feels as if he is begging, bargaining, hoping. There is no longer just a sweetness and a softness and a sadness. There is a frenzy, a fury to be understood. And that’s what love, remorse, and pain is like.  There’s also important depth to be acknowledged within Jago’s music. Jago himself is a queer artist, who writes from the queer perspective. Why is this important to be acknowledged? Because in a song that is this intimate and honest, you need to understand why it is also brave.  Queer identity comes with an enormous amount of negatives - it’s a terrifying thing to out oneself, and make yourself inherently vulnerable to the disdain of others, and also yourself. Jago is changing the game by bringing this honesty to his music, in a world where queer people still find themselves being judged, discriminated against, the context of one love song can change from being a sweet romantic piece to a dramatic profession of bravery. Jago is interested in analysing both sides of the spectrum of queer experience. “I think I’d want to write about the negatives [of queer identity]. Being queer is celebrated a lot (as it bloody well should be). But also there are negatives that people aren’t talking about.”  It’s important to note that queer art, music and writing should not be made distinct by its queerness. Of course it adds depth and context to the art itself, but it is important to acknowledge the art as full of feeling, and therefore, universality. As Jago himself points out: “If I can relate to a straight song, a straight person can relate to my queer song.”  So what’s in store for Jago for the future? He is doing festivals Victorious, and The People’s Lounge -  “Because the music is so honest, I don’t want to do too much to the music. I want it to be really raw and still sound great - but very authentic and sound like it’s coming from my soul.” He also tells me: “I’m writing a track at the moment called ‘New Gay Sadness’ (there’s a little snippet available on Jago’s instagram) - it’s about the gay yuppies in London who are living their life but cannot find love. There’s a lot of pressure… ‘okay, we’re getting to a place of equality, still a long way to go… it’s like ‘oh you should be happy now’ but you have all these other life pressures of why aren’t you in a relationship. Why haven’t you achieved this yet?’” You can catch Bradley at the Victorious festival on the People's Lounge stage at 5:10pm on the 27th of August. Listen to his amazing track RAIN here Here