Jeeni Blog

Helping the next generation of talent to build a global fanbase

Interview with Musician, Writer, Poet and Creative Artist - Baby Panna

/ By Freya Devlin
Interview with Musician, Writer, Poet and Creative Artist - Baby Panna

EJ Salako got the chance to speak to Baby Panna at Victorious Festival 2021, where he discussed his music, poetry, creative process and future goals.

What sort of music do you make?

I do all sorts, to be honest, I do a bit of hip hop, but it's more alternative, more experimental. I write poetry as well and I’m working on some indie rock music as well. So, it’s everywhere, a bit of everything.

What influences you to make music, and what influenced you to get into music?

My main influence was Kendrick Lamar I was like 12 on YouTube and I found Good Kid Maad City on an upload, I heard it and the poetic nature of it, the interludes,  it opened my mind up to new ways to make music and I was in love with from there. My biggest influence is Kendrick, Kanye, Frank Ocean, the versatility, and the artistry that they show is something I want to emulate.

When you’re writing your own music, what is your creative process?

For me I think my process changed a lot during the lockdown, at first, I would be like “I want to make a banger so I can make peace” so I’d structure it like that you know. But now I just try and whatever I feel goes on the paper and I try and edit it as little as I can, try and keep the original beat, because I want to keep it as raw and as me as possible. So that’s me right now.

Which one of your songs is your personal favourite?

Right now, I’ve got one for life and one for listening, I think right now “Murder She Wrote Live” I really enjoy doing that, it gets the crowd going. But personally T1GR355, one of my most recent releases, it’s really close to poetry, and I focus on poetry a lot right now, so I love that.

Future goals, where do you see yourself in the next 3-5 years, do you have an end goal?

3-5 years I think right now I’ve got a lot of rap music, I’m working on a poetry mix, and an indie rock tape and in 3 years that will all be out there. I think that’s when I will be able to confidently say people know who I am as an artist. I’m just trying to show I can do all these things, so that’s where I want to be in 3 years’ time just have people kind of get a feel for me as an artist and I wouldn’t say I have an end goal I think for me it’s just finding a way to have my creativity fund itself, that’s my goal.

Watch the video interview here: Baby Panna Inside Story Interview at Victorious Festival 2021

Check out Baby Panna's showcase here: Baby Panna Jeeni Showcase

10
Jun

Mel's bedtime story

Once upon a time, I created a platform called jeeni.com which is where independent artists perform their music in front of new fans, and get rewarded for their efforts. On a Saturday night we ran a live global music festival featuring 18 acts from both sides of the Atlantic. The oldest performer was over 70, the youngest was under 10. They were brilliant, each in their own way. We broadcast over social media and websites. There were no adverts, there were no fakes, there was no hype. It didn't cost us a penny to run. Everyone had a ball. We are part of a revolutionary process that is killing a corrupt and rotting music industry which has held both audience and performer to ransom since the 1890s. So if you will indulge me, I'd like to tell you how, and why ... I'm an old hoarder, I hoard old music recordings, and when I say old I mean really old. Upstairs, in what was once a studio but has turned into an Irish Setter leisure lounge, there are several hundred wax cylinders from the 1890s. Each cylinder is a unique recording from an age before duplication was possible. If Miss Florrie Forde wanted to sell a hundred copies of Hold Your Hand Out You Naughty Boy to her adoring public, then she had to keep lubricated and trill the bloody thing into a brass horn a hundred times and record it onto wax in real time. But to me the beauty of these cylinders is not that each one is a unique recording, but that each one is mercifully short, rotating at 120 revolutions a minute and lasting a meagre two minutes, because that's all a wax cylinder can hold. And so the two minute pop single was born. At the start of the twentieth century discs replaced cylinders, but not a lot changed. I have another room full of shellac discs that spin at 78 revolutions a minute. When it came to pop singles from artists bringing joy to the world throughout the first half of the twentieth century, they had just under three minutes to do it in. And if they were any good, just under three minutes was plenty. I feel personally to blame for what happened next, because in the hour of my birth in 1948, the microgroove vinyl disc hit the market, spinning at what my Irish chums call dirty tree and a turd revolutions per minute. I have an entire wall of vinyl albums, with their glorious covers and sleeve notes. And yes, they are arranged in alphabetical order by artist and date-order of release. Their storage capacity is approximately twenty-five minutes a side, which is usually twenty-two minutes too long. And on the opposite wall is where all my CDs sulk, each one capable of storing seventy-four minutes of audio, and not one of them played since the turn of this century. Why? Because a hacker called SoloH went and ripped the source code of something called the Fraunhofer MP3 encoder and spread it all over the internet for free. Thanks to SoloH, I can not only digitise my entire collection of recorded music without any restrictions on playing time, I can access the entire library of everything that has ever been recorded, for ever. My phone weighs exactly the same as my 78rpm copy of Little Richard's single Tutti Frutti, which runs for two minutes 28 seconds of total perfection. My phone holds 21,417 tracks in MP3 format, some of them complete symphonies, which are pretty good, some of them prog-rock drum solos, as used by Viet Cong torturers to break the spirit of the enemy. My desktop hard drive and cloud-accounts contain too many tracks to keep track of. I declare that my motivation for amassing this ludicrous collection of music was that one day it would bring me comfort in my old age, when my body and brain become enfeebled and I feel the need to keep hold of past pleasures while dying. As it turns out, I started playing my collection early, during lockdown, and wished I was dead by the end of day three. The singles were great, but the albums were mostly insufferable. Which is when I realised that the music album is stone dead, and the nightmare of a lifetime of audio padding is finally over. Then the real truth hit me. The recorded music industry is dead too. Thanks to COVID19 there has been an explosion of new creativity. Everyone is now a record producer, anyone can run a broadcast music channel, and that's exactly what everyone and anyone seems to be doing, including me. The spongers and leeches and shysters have been exposed as completely unnecessary, as have most of the agents, publicists and managers. They are no longer able to milk performers in our new world of social distancing, because they have lost their power. It's the remote audience that now has the power, and this audience wants instant gratification, not a load of overhyped, overwrought, overlong, flimflam. Jeeni.com is my final project in a very long career. I'm giving my artists three minutes per track to nail it, because that's what my old hoard tells me is right. And I hope you agree that in order to shine, three minutes is all that anyone should ever need.

10
Mar

Ariana May - ‘Perfect for You’ EP Review

Aspiring singer-songwriter, Ariana’s first project is a dramatic bundle of tracks that leaves you eager for more of her sweetly written and theatrical ballads.  At just 16 years old, Ariana already possesses a promising level of sophistication and musical maturity which incurs an exciting sense of, ‘If this is what she’s producing now, imagine what’s yet to come!’  From the title track, ‘Perfect for You’, Ariana sets the pace by outlining her raw strengths; her piano and most importantly, her voice. The phrasing and melodic rhythm of the opening line is so unconventional and bends in a way that only a voice and a guitar can. The bittersweet narrative is best expressed by the simplicity of a sole piano accompaniment for Ariana’s vocals, a creative decision possibly inspired by Adele’s heartbroken hit, ‘Someone Like You’.  ‘Embers of the Sun’ embraces more instrumental parts such as pizzicato strings, bass and percussive parts that initially give off a Björk-esque, mysterious element. The tone here is somewhat darker and more somber than the previous with the descending, minor pre-chorus chords and echoed, spacey beat. Unmistakable theatrical and musical elements are contained in this romantic, poetic track, which is no surprise seeing that Ariana considers Leonard Berstein a strong influence in her work.  The final track here, ‘So many things I should have said’ is a retrospective reflection on the past and Ariana’s thought process on how its unfolded. Ariana partners the almost regretful narrative with a comforting and stripped back ballad of gentle electric piano and sweeping synth pads.   Ariana’s first collection of songs is a stunning and impressive display of honest emotion and past experiences and we can’t wait to see what she does next.  How can Jeeni support artists like Ariana May?   JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience.   • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make.  • We empower our audience and reward them every step of the way.  • We promise to treat our members ethically, fairly, honestly and with respect.  • Access to artist liaison and a supportive marketing team  Check out Ariana May’s page on Jeeni: https://jeeni.com/?s=ariana+may 

06
Jun

Waiting for the Harvest in Business

By Kelli Richards, Managing Director, Jeeni USA As an entrepreneur and/or a self-employed professional, have you ever been in a situation where a game-changing opportunity presented itself to you in business? Something that could “overnight” propel you to a different level of success and financial freedom? Only to find that the brass ring was further away than you thought? And while the opportunity seemed to be realistic and close at hand, it remained elusive for a long period of time; sometimes years at times? I’ve been in such a situation with not one but several ‘big deal’ business opportunities over the past few years. I won’t lie; it has been a trying experience, ranging from being annoying, frustrating and even gut-wrenching — waiting for the dominos to fall and for the scales of justice to be balanced in my favor. Holding my breath and waiting to exhale. Friends and colleagues have expressed concern and wonder if I’ve lost my mind holding out hope that one or several of these deals will come to fruition. But I know in my heart of hearts that these opportunities are real — and I need to ride the wave and exercise every ounce of patience and trust that I have. Lately, I’ve felt the life force of these opportunities building in strength, and I see light at the end of very long and dark tunnel — it genuinely appears as though the time is growing nearer for them to manifest at last. I look forward to that happening with great zeal and anticipation, knowing my patience will be rewarded and that I’ll experience great relief on the other side. As I was taking my morning hike the other day in the forest surrounded by trees, I experienced an Ah-Ha! insight that took me aback… I grew up surrounded by fruit orchards. When you plant a fruit tree, you don’t expect it to bear fruit for a few years — but once it starts doing so, it typically delivers wonderful fruit for many years to follow; it’s an investment in patience and trust. Duh!  It occurred to me that each of these ‘big deals’ I’ve been waiting on has been like one of these trees — each one has had to come to maturity at its own time, when it was ready, and not a moment before. As they do, my colleagues and I stand to benefit from their rewards for many years to come. If you’ve been in a similar situation, take heart and keep the faith; I hope this dose of perspective serves you and will give you strength to stay the course. Though many of us are rabbits in practice (and sometimes deals do come together at a faster clip), the tortoise knows that “slow and steady” wins the race. A good reminder for us all! Kelli Richards Consultant – Super-Connector Trusted Advisor – Celebrity Wrangler Creating Powerful Connections Across Music, Entertainment and Technology With a unique talent for connecting thought leaders and disrupters from technology with innovators from entertainment, CEO Kelli Richards guides her clients to create big visions, make big connections and achieve big results. Prior to establishing The All Access Group, Kelli made waves in senior-level positions at Fortune 100 entertainment and technology companies including EMI Music, Silicon Graphics (SGI)– and Apple Inc., where she launched Apple’s earliest focus on music & entertainment, driving initiatives in that space during her 12 years with the company. Over the course of the last 25 years, Kelli has been fortunate to have had the opportunity to work and collaborate with many people that have been instrumental in defining their respective fields—some have even become iconic. Steve Jobs, Mark Cuban, Sheryl Sandberg, Stewart Copeland, Nancy Duarte, Todd Rundgren, Alan Cohen to name a few, have all been personal mentors, colleagues, or clients. Click HERE to visit or return to jeeni.com