Jeeni Weekly Round-Up #1

Jeeni Blog

Helping the next generation of talent to build a global fanbase

Jeeni Weekly Round-Up #1

Welcome to the first edition of our weekly round-up blog where we discuss the latest news in music, entertainment, and more.

16 Million Americans Learned to Play Guitar During the Pandemic, Fender Study Finds

Guitar sales boomed during the pandemic in 2020, with Fender sales growing by 17%. It was clear more people were picking up the instrument during lockdowns. A new study from Fender has found that about 16 million Americans between the ages of 13 and 64 started learning to play the guitar during the last two years .

The study was conducted between May and June 2021 by Fender and YouGov. With 62% citing COVID-19 and the associated lockdowns as a major motivator. 77% of those polled reported that they found themselves with additional free time during this period, which they used to play and practice. The “Fender’s New Guitar Player Analysis” study, analysed who new players were and how they took up the instrument. The major takeaways were that most new players are women, two-thirds of players are between the ages of 13 and 34, more than half of them use TikTok, and 38% of the new player identify as Latinx.

Check out the Jeeni guitar channel to find a range of guitar-related content and tutorials.

TikTok Adds Six Certified Sound Partners to Expand Commercial Music Library

Music is an integral park of TikTok’s platform, with the power to spark global trends and even shoot artists to instant stardom. The platform has revealed six ‘certified Sound Partners’. According to TikTok in addition to its Commercial Music Library which includes over 150,000 pre-cleared, royalty-free tracks. This partnership will help expand the commercial music library in many surprising ways. Furthermore, TikTok has introduced a new series of parents with its marketing partner programme. Which will help brands make content with sound while also helping them better aline with key trends on the platform.

Spotify’s New Music Friday Playlist Favors Indie Artists and Women, Study Finds

Despite the challenges that independent label artists and women face in the music industry in a study published by the International Journal of Industrial Organisation concluded that independent artists and women are the top performers on the popular playlist New Music Friday, which is selected each week by publishers.

Research conducted by the Carlson School of Management at the University of Minnesota analyzed more than 5,700 songs on the playlist throughout 2017. The researchers sought to find if there was a bias towards any label, artist or genre. Despite predictions, they found that music released by an independent labels generally received a higher ranking. Resulting in an average boost of two spots on the New Music Friday playlist. Additionally, songs by female artists also benefited from a higher ranking on the playlist.

However it’s important to note that this research only applies to the Spotify New Music Friday playlist. “For instance, streams for music by women account for about a quarter of total streams, a share that is low compared to the number of women listening, among musicians and in the population as a whole,” Said researchers. “Instead, the takeaway is New Music Friday does not compound the challenges these groups face in the music industry.”

Recorded music revenue grew by 27% according to the RIAA mid-year report

Recorded music revenue grew by 27% in the first 6 months of 2021 according to the RIAA mid-year report, versus the prior year, from $5.6 to $7.1 billion. Paid subscriptions continued to be the strongest contributor to growth. Comprising nearly two-thirds of total revenue, and more than 80 million paid subscriptions for the first time. Inspite of the effects of Covid-19 that have continued to affect the industry the music revenue is still growing. However year-over-year comparisons are significantlympacted by store closures, tour cancellations, and other disruptions from both 2020 and 2021.

It's well known that artists rely heavily on live performance income. And the major streaming platforms revenue share is extremely unfair and continue to undervalue the artist. Jeeni is working hard to do the opposite, dedicated to boosting new talent and established artists alike. We reward them and their audiences ethically and fairly. Become a memeber today to find out how we can help promote you and how you can help creative talent alike. Make sure to follow jeeni on our social platforms to keep upadated on everything we are doing.

In Jeeni News

Jeeni is always finding new ways to support creative talent, currently we are searching for artists, musicans and performers to create dedicated showcases for. As well as looking for creative talent to interview for our Inside Stories. If you are interested please contact our artist liason ella@jeeni.com.

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09
Mar

Artist Focus: RD Watson

Considered The English voiceover artist, RD Watson is an indisputable legend of the recording industry whose voice has been heard by millions across the world. Roger Watson is an invaluable Jeeni ambassador. His showcase currently features over 40 examples of his first-rate voiceover performances including audio books like ‘Hairy London’ and commercials for ‘Diablo’ and ‘Jaguar’. His status as an industry icon has greatly broadened Jeeni’s representation of art and creativity and has meant that Jeeni’s mission is not limited to musicians but open to all artists that deserve worldwide attention. Visit RD Watson’s giant and fascinating showcase here: https://jeeni.com/showcase/rd-watson-audiobooks/ RD Watson has been an integral behind-the-scenes component of countless historical moments that define the current music industry as we know it. For example, Roger was acting floor manager for the Beatles back in 1964 and was the producer for the first ever video pop album with Blondie’s Debbie Harry. His connections and the demand for his talent and know-how lead to him moving to L.A. in the 70s. This is where Roger became a Grammy-nominated record producer and was the MD of Arista Records, where he worked with Lisa Stansfield, Barry Manilow and countless others. RD Watson is a trusted and reliable name in the voiceover world due to his clear, charming and remarkably British performances. He won the Audiophile Award for Narration and has been nominated for many others. He records his own voice in a studio in West London and sends his performances to many clients both from the UK and overseas and is currently in the process of recording Charles Dickens’ ‘David Copperfield’. This fascinating and talented artist could fill a book with the experiences and stories he’s gathered and he’d no doubt like to record the audiobook of it himself. Check out more of RD Watson’s work on his website here: http://englishvoiceover.info/ and listen to the entirety of ‘Hairy London’ from his showcase, available here: https://jeeni.com/showcase/rd-watson-audiobooks/ How can Jeeni support artists like RD Watson? JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience. Artist biography Artist Biography artist biography • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make. • We empower our audience and reward them every step of the way. • We promise to treat our members ethically, fairly, honestly and with respect. • Access to artist liaison and a supportive marketing team.

03
Dec

Weekly Round-Up # 5

The latest news on all things Jeeni, music and entertainment. BRITs announce the shortlist for the ‘2022 Rising Star Award’ Last year, the shortlist saw a vibrant and colourful shortlist consisting of Coventry rapper Pa Salieu, experimental electropop sensation, Rina Sawayama and finally the victor, Griff, a master in emotive pop songwriting. This year, a trio of female powerhouses makes up the shortlist, each with a distinct and remarkable display of strengths; Lola Young tends to leave space in her compositions for the raw power and emotional impact of her voice to shine first and foremost, whereas, Bree Runway takes a more bombastic, loud-and-proud approach with her floor-filling hip-hop bangers. Holly Humberstone, perhaps the most known here, seems to combine parts of both Lola’s vocal precedence and Bree’s grandiose and full instrumentals to make well-rounded pop hits. An exciting and promising collection of British artists, one of which are destined to join the ranks of previous prestigious winners including Adele, Florence + The Machine and Sam Smith. 64th Grammy Nominees Announced Speaking of nominees, the Grammy 2022 nominations were announced last week, featuring both safe and some daring inclusions. Jon Batise featured all over this year’s nominations list for his uplifting and soulful RnB sound. From record and album of the year to Best Contemporary Classical Composition, Batiste was in total nominated 11 times. At Jeeni, Keithian features a similar sense of joy and jubilation in his RnB style. Check out Keithian’s page on Jeeni: https://jeeni.com/?s=keithian Billie Eilish and her producer brother, Finneas also featured across many of the categories this year for their album ‘Happier Than Ever’. Other pop album nominees include Justin Bieber, Olivia Rodrigo, Ariana Grande and Brandi Charlie. Finneas also found himself on the ‘Best New Artist’ category along-side Mercury Award winner, Arlo Parks and cousin of Kendrick Lamar, Baby Keem. If Jeeni were included on the decision-making process, Ariana May, Marley Blandford and Olivia King would certainly be up for some of the year’s best pop performances and releases. Check out Jeeni’s pop channel: https://jeeni.com/channel/all-channels/pop/ Jazz legend, Tony Bennett features several times for his and Lady Gaga’s moving and nostalgic swing album, ‘Love For Sale’ as a respectable nod from The Recording Academy. Record, album and music video of the year are just a few of Bennett and Lady Gaga’s acknowledgments in the 64th Grammys. Check out Jeeni’s jazz channel: https://jeeni.com/channel/all-channels/jazz/ Licensing Leaders PPl and PRS Make Promising Action to Improve Progress on Diversity and Recruitment in The Music Industry Tomi Oyewumi has been enlisted as PPL’s equity, diversity and inclusion (EDI) partner as a step in the right direction to influence the industry towards a more diverse and inclusive future. Tomi explains the meaning of true diversity and the impact PPL could potentially make. “That’s not just for race and gender, but looking at other areas such as social mobility. It’s about how that has an impact on what we do at PPL, but also how we can then use that to influence the wider music industry as well.” PRS hired Colin Campbell-Austin as head of inclusion and employee experience in October. This position is responsible for recruitment, engagement and talent development in PRS. On the PRS website they had this to say about Campbell-Austin, “Throughout his career, Colin has ensured recruitment of diverse talent from all social backgrounds, created first-class inclusive recruitment processes, talent development strategies and leadership and development programmes, with a focus on people, diversity, and inclusion.” More diversity means more representation and experiences expressed in the industry from all corners, resulting in a more colourful and expressive world of music. An exciting development for the industry indeed. Splendour in the Grass, Truck and Download; Just a Few of the Recently Announced Summer Festival Lineups Although governments worldwide are currently assessing the risks of COVID-19 making a much un-welcomed potential come-back, it’s hard not to get excited for the potential wave of epic festivals that we could enjoy in the coming Summer of 2022. Australian festival giant, ‘Splendour in the Grass’ cautiously released their lineup after many reschedules and cancellations due to COVID. ‘Splendour in the Park’ typically showcases homegrown Aussie talent with UK and USA headliners. For 2022, the UK corner, features the previously mentioned Holly Humberstone, Liam Gallagher, Tom Misch and headlining the first evening of the weekend is the all-genre virtual sensation, Gorillaz. The American talent includes SITP veterans, ‘Yeah Yeah Yeahs’, New York rock icons, The Strokes and Tyler, The Creator. Australia’s representatives include the new and promising Genesis Owusu, Tim Minchin and Alice Ivy. Oxfordshire’s ‘Truck Festival’ also announced a star-studded (albeit slightly less varied) lineup for their big weekend in July 2022. Typically featuring an exhibit of the biggest current indie acts with varying levels of something a little harder for those that want it and next year will be no different. The festival promises the likes of Bombay Bicycle Club, Blossoms and Sam Fender alongside the heavier Kasabian, Shame and Dinosaur Pile Up not to mention indie legends, The Kooks. Continuing the increase in heaviness, another massive festival lineup announcement comes from the legendary Donington Park ‘Download Festival’. Headliners, Kiss, Iron Maiden and Biffy Clyro are joined by heavy rock and metal peers such as Korn, Deftones, Megadeth and Black Label Society in a collaboration to deafen the entirety of Leicestershire next June 10th weekend. Jeeni News: Kissing The Flint’s New ‘100 Or Less’ Music Video Success On the weekend, folk-rock act, Kissing The Flint released a dynamic and spirited music video for their equally feisty and powerful new single, ‘100 Or Less’. The video matches the emotional and hopeful message the single holds regarding covid and the arts not getting enough funding. Check out the video now, on Jeeni: https://jeeni.com/100-or-less-kissing-the-flint-official-music-video/ And check out the review of ‘100 Or Less’ here: https://jeeni.com/blog/kissing-the-flint-single-review/ Brand New DarkStarGraver Single Out today, ‘Gohan’ is the newest single from rising Portsmouth rapper, singer and poet, DarkStarGraver. Catchy and bouncy, DSG's newest track is textbook melodic hip-hop. Check it out now. Find out more about DarkStarGraver with our Artist Focus here: https://jeeni.com/blog/darkstargraver-rapper-singer-poet/ Jeeni PCs Still Available after Black Friday Sale! Jeeni has partnered with Chillblast to bring customers exclusive branded PCs designed for musicians and creatives. Chillblast is the UK’s Most Awarded PC Manufacturer. Find out more about Chillblast here, and discover why Jeeni has partnered with Chillblast to bring Special Edition music PCs with exclusive Jeeni branding. As well as a year’s subscription to the Jeeni Platform with each order worth £85. Chillblast Jeeni PCs are perfect for all musicians and creatives, whether you’re an independent bedroom pop artist or a music producer working on the next number 1 one single. Get the best deal on music PCs with our black Friday 2021 offer. Buy your Jeeni Music PC built and warrantied by the UK’s most awarded PC manufacturer here: https://www.chillblast.com/celebrity-pcs/jeeni-pcs. Jeeni Is Looking for You to Join Our Team! We are currently offering the roles of Sales Executive and Senior Developer as a part of the governmental Kickstart scheme and these roles are for ages 16-24 and on Universal Credit. We are also offering a sales internship for university students trying to get experience during their education. For more information, visit: https://uk.indeed.com/jobs?q=jeeni&l&vjk=a9b44f31a3321877 We look forward to hearing from you!

03
Sep

Massive Jeeni success on Crowdcube!

Jeeni has smashed through our crowdfunder target, thanks to 160 investors who are celebrating their amazing investor rewards. Jeeni is a fast-growing entertainment company that showcases independent musicians and performers ethically and safely, and where artists keep 100% of everything they make, and we're delighted that so many investors share our vision. Our team is responsible for over 500million record sales over the last 40 years.We're backed by GRAMMY Award-winners who want to help the next generation.Global streamed music subscriptions surged by 25% to $450million in 2020.We offer our artists an ethical revenue share. Our competitors do not. With only 6 days left of our Crowdcube campaign, we invite you to own part of our business and pledge your investment today from as little as £10. Check out our pitch here: https://bit.ly/3BhEeia

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