Jeeni Weekly Round-Up #1

Jeeni Blog

Helping the next generation of talent to build a global fanbase

Jeeni Weekly Round-Up #1

Welcome to the first edition of our weekly round-up blog where we discuss the latest news in music, entertainment, and more.

16 Million Americans Learned to Play Guitar During the Pandemic, Fender Study Finds

Guitar sales boomed during the pandemic in 2020, with Fender sales growing by 17%. It was clear more people were picking up the instrument during lockdowns. A new study from Fender has found that about 16 million Americans between the ages of 13 and 64 started learning to play the guitar during the last two years .

The study was conducted between May and June 2021 by Fender and YouGov. With 62% citing COVID-19 and the associated lockdowns as a major motivator. 77% of those polled reported that they found themselves with additional free time during this period, which they used to play and practice. The “Fender’s New Guitar Player Analysis” study, analysed who new players were and how they took up the instrument. The major takeaways were that most new players are women, two-thirds of players are between the ages of 13 and 34, more than half of them use TikTok, and 38% of the new player identify as Latinx.

Check out the Jeeni guitar channel to find a range of guitar-related content and tutorials.

TikTok Adds Six Certified Sound Partners to Expand Commercial Music Library

Music is an integral park of TikTok’s platform, with the power to spark global trends and even shoot artists to instant stardom. The platform has revealed six ‘certified Sound Partners’. According to TikTok in addition to its Commercial Music Library which includes over 150,000 pre-cleared, royalty-free tracks. This partnership will help expand the commercial music library in many surprising ways. Furthermore, TikTok has introduced a new series of parents with its marketing partner programme. Which will help brands make content with sound while also helping them better aline with key trends on the platform.

Spotify’s New Music Friday Playlist Favors Indie Artists and Women, Study Finds

Despite the challenges that independent label artists and women face in the music industry in a study published by the International Journal of Industrial Organisation concluded that independent artists and women are the top performers on the popular playlist New Music Friday, which is selected each week by publishers.

Research conducted by the Carlson School of Management at the University of Minnesota analyzed more than 5,700 songs on the playlist throughout 2017. The researchers sought to find if there was a bias towards any label, artist or genre. Despite predictions, they found that music released by an independent labels generally received a higher ranking. Resulting in an average boost of two spots on the New Music Friday playlist. Additionally, songs by female artists also benefited from a higher ranking on the playlist.

However it’s important to note that this research only applies to the Spotify New Music Friday playlist. “For instance, streams for music by women account for about a quarter of total streams, a share that is low compared to the number of women listening, among musicians and in the population as a whole,” Said researchers. “Instead, the takeaway is New Music Friday does not compound the challenges these groups face in the music industry.”

Recorded music revenue grew by 27% according to the RIAA mid-year report

Recorded music revenue grew by 27% in the first 6 months of 2021 according to the RIAA mid-year report, versus the prior year, from $5.6 to $7.1 billion. Paid subscriptions continued to be the strongest contributor to growth. Comprising nearly two-thirds of total revenue, and more than 80 million paid subscriptions for the first time. Inspite of the effects of Covid-19 that have continued to affect the industry the music revenue is still growing. However year-over-year comparisons are significantlympacted by store closures, tour cancellations, and other disruptions from both 2020 and 2021.

It's well known that artists rely heavily on live performance income. And the major streaming platforms revenue share is extremely unfair and continue to undervalue the artist. Jeeni is working hard to do the opposite, dedicated to boosting new talent and established artists alike. We reward them and their audiences ethically and fairly. Become a memeber today to find out how we can help promote you and how you can help creative talent alike. Make sure to follow jeeni on our social platforms to keep upadated on everything we are doing.

In Jeeni News

Jeeni is always finding new ways to support creative talent, currently we are searching for artists, musicans and performers to create dedicated showcases for. As well as looking for creative talent to interview for our Inside Stories. If you are interested please contact our artist liason ella@jeeni.com.

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10
Jun

Let’s celebrate the “F” word – unlocking the power of our feminity. By Sammie Venn

By Sammie Venn Jeeni's Official Writer, Columnist and Blogger. Here at Jeeni.com we celebrate and support all musicians and performers, and poetry has its own dedicated channel for artists and performers to showcase their work and earn 100% of their sales, ticketing, merchandise and donations. Last week Jeeni returned to Crowdcube to raise more funds for helping new talent. We have been very encouraged with the positive response as we reached our target in just 6 days and now overfunding If you want to see our pitch click HERE. Today we showcase Sammie Venn as a very talented and creative writer. “For I conclude that the enemy is not lipstick, but guilt itself; we deserve lipstick, if we want it, AND free speech; we deserve to be sexual AND serious—or whatever we please. We are entitled to wear cowboy boots to our own revolution.” After reading Dr Naomi Wolfs powerful words I dug my cowboy boots out of the closet, turned the radio up and attempted to work through my own solitary revolution. I too wanted lipstick, love and liberty. I wanted to dance to my own beat and feel ecstatic about it. I have been in the retail industry for over 25 years now; understanding what women want and correlating that to how they feel, is a task both meaningful and joyful to me. It is something I continue to learn and explore daily as finding our inimitable style is part of the process of discovering our femininity; for me it is about how we show up in the world. I have never been an avid follower of fast fashion, the clothes we wear and how we choose to adorn ourselves is part of being authentically who we are. At heart I am a boho gypsy who longs to live her life in maxi dresses with no shoes, in the sunshine. This is of course not always practical but I like to kiss the earth with my toes as often as I can and working from home, especially at the moment provides me with that luxury. Celebrating our femininity should be a practice that connects both the pleasure and magic of being a woman. It’s easy to berate ourselves, finding fault in the smallest of details but it is those elements that we should embrace and nurture more than anything; it is after all what makes us unique in this world. I had a hip replacement a couple of years ago at the age of 45. As painful and heart breaking as it was, I learnt to love the scar I see every day, as it was that very operation which allowed me to walk again. Falling in love with your body, scars and all, is about accepting everything that is wild, vulnerable and rampant about it. Listening to our intuition and feeling the emotions that accompany it, is a practice worthy of time and dedication. I have always appreciated music, the soundtrack that accompanies my life is as varied and eclectic as the decades I have lived in. Maya Angelou wrote that “ a bird does not sing because it has the answers, it sings because it has a song”. So when we write, listen or perform, we give something of our heart to a receiving audience. I have been working on a series of practices that will hopefully help to reclaim our pleasure both internally and externally. Here are a few rituals that harness the wisdom that we all carry within ourselves. Something for the mind, body and spirit. Reclaiming Pleasure. When we feel pleasure, we radiate it. Our skin glows, our eyes smile and our bodies feel more fluid and engaged with life in the moment. Finding pleasure in our daily activities is all part of a healthy sacred self-care regime. Notice what brings you joy, is it walking in nature? Dancing slowly to a rhythmic beat? Eating delicious food? Meditating? Soaking in a candlelit bath? Whatever it is, write it down and designate some time to your desires. Fulfilling our deepest needs brings us joy and harmony. Date Yourself. Have a date with yourself, be your own lover. Imagine your ideal soiree then recreate that for yourself, it can be wildly extravagant or very simple. A few years ago I took myself out for dinner, I dressed as if I were going out for the perfect first date. It was an odd experience as I had never done anything like this before. I was as nervous about being alone in a restaurant as I would have been meeting a prospective partner. But after my first glass of prosecco, I eased into the evening. I pulled out my notebook and listed everything I wanted to attract into my life; health, the feeling of safety, oneness with myself and those I loved, a man who respected me on all levels and a career I could be proud of. I ate my dinner mindfully, observed those around me and then smiled to myself, I remember feeling happy for the first time in years. I still have the journal I wrote in that night, I see it as part of my self-healing revolution. When you commit to choosing you, that loving vibration will radiate into all areas of your life. Click HERE to visit or return to jeeni.com

06
Jun

Why weird is my new wonderful.

By Sammie Venn Jeeni's Official Writer, Columnist and Blogger. The dictionary definition of weird is “extraordinary, out of this world” I remember the feeling of utter hope and merriment when I read that. I suddenly didn’t feel alone anymore. Once I fully released my inner oddball, the magic started to happen. The people who I thought I loved and loved me just fell away. It was like watching grains of sand slip through my fingers. At the time it felt like a gigantic loss but in hindsight it was the best gift I could have been given. I’m grateful every day for all the losses as what I have gained surpasses anything I could have dreamt of. I came out of the “kooky closet” said a tentative hello to my new surroundings and have never looked back. Having always felt like I had trodden a different path in life, I used to feel embarrassed about my so called “weirdness”. A damaging label that was attributed over the course of many years. Always being on the periphery at school, shallow friendships and poor choices in men made me feel like there was something wrong with me. Decades later I began the journey of coming to terms with whatever it was that made me feel a bit different. I read countless books, watched documentaries on Gaia, downloaded as many spiritual audibles as I could afford and after a period of counselling I realised that actually being “different” totally rocked and I certainly wasn’t the only one experiencing all those feelings of self-doubt. Self-doubt had finally set sail to distant shores and my passport to a happier more soulful life had been stamped with creativity with no expiration date. My wired but wonderful List...So I’m not ashamed of saying that... 3am – the hour of writers, poets, musicians, silence seekers and overthinkers – In this crazy time that is 3am I really do achieve a lot of work. The silence is accompanied with prolific bird song and the sunrise paints a spectacular sunset across the fields. So there is no better landscape for creativity. Gardening at Night -I water my roses at midnight in an old fashioned Victorian nightie with a gin and tonic in hand. The kiss of the night time breeze provides a magical space to reflect on the past 24 hours and plan the next. Adventure at work -I have made a home office in my camper van and drive to various different places to work and mediate and be away from the humdrum of daily life. I need to be portable otherwise I feel stagnant and confined. My camper caters for most needs; a whistling kettle for fresh coffee, a writing station and insanely comfortable bed for those cheeky afternoon power naps. Writing Erotica -I love to write erotic poetry and have an entire bookcase at home dedicated to naughtiness throughout the ages. Ancient manuscripts and recent tomes dedicated to Love, and all of the emotions surrounding it adorn the shelves. Wild words and Soul Magic - I have about 10 different tarot desks I particularly Love Rebecca Campbell’s “Work your light” the illustrations are as magical as her words. I love to practice either quietly by myself or with my bestie in London. We savour our weekends as they are few and far between these days but we still write together and have created different worlds where we pretend to live like we were once warrior soul sisters. In fact lockdown has been perfect for that. There are so many other things I do in my arsenal of “weird but wonderful” and I wouldn’t be without any of them now. Lewis Carroll wrote in “Alice in Wonderland” “you’re mad, bonkers, completely off your head. But I’ll Tell you a secret. All the best people are”. Definitely my mantra, it even sits as a plaque on my wall in the studio. Have you got any practices or quirks that you embrace? We would love to hear about them. Click HERE to visit or return to jeeni.com

20
Mar

Independent Musicians & Performers have 365 Days to Celebrate

Happy Birthday IMAP! A year ago today Jeeni founding directors decided they wanted to create a supportive, free, public, non-judgemental, democratic, kind and sharing organic eco-system for independent musicians and performers across the globe. Independent Musicians and Performers (IMAP) Community managed by Jeeni was launched this time exactly one year ago. Jeeni CEO & founding Director who manages the community group said: "Seven days a week for the entire 365 days we personally supported and promoted independent artists across the globe. Sharing and showcasing the creatives and we are now members of 300 + other Facebook groups with potential outreach to 4.3m members, with access to over 34K videos. All of this has been achieved at NO cost, just our time and passion resulted in organic growth during the Pandemic. We are absolutely delighted and very proud of our effort and commitment to our members. But we could not have done it with all our members so a massive congratulations to all of you." Today we're celebrating our first anniversary, and what an amazing year it’s been. Our thanks to each and every one of you. We have loved every minute of it, and we’ve grown stronger all the time. Over 3,300 members, sharing, liking, posting, interacting and supporting one another through these challenging times. We've been connecting and promoting unsigned singers, musicians, performers, poets, dancers and DJs every step of the way, 7 days a week for the last 365 days. We have broadcast two global Festivals featuring Grammy Award-winners alongside brand new talent, and our next Festival will be live-streamed around the world on Saturday 10th April to spotlight some of our favourite IMAP members plus some very special guests. And it’s been a great year for Jeeni, where we run the IMAP group for you. 1,800 artist showcases, 105 Channels, 139 Celebrity Fanbases and over 2 million audience outreach. We have welcomed 11 new Team Jeeni members to match singers and songwriters with bands, mentors and experienced professionals, safe and securely online, and we’ve supported artists raising money from investors and platforms like AmplifyX, Patreon and Rocket Fuel. With £350,000 investment from 422 investors to develop Jeeni as the ethical alternative for Independent Musicians and Performers like you, let’s party for our birthday! Help us celebrate and join Jeeni.com right now.

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