Jeeni Weekly Round-Up #1

Jeeni Blog

Helping the next generation of talent to build a global fanbase

Jeeni Weekly Round-Up #1

Welcome to the first edition of our weekly round-up blog where we discuss the latest news in music, entertainment, and more.

16 Million Americans Learned to Play Guitar During the Pandemic, Fender Study Finds

Guitar sales boomed during the pandemic in 2020, with Fender sales growing by 17%. It was clear more people were picking up the instrument during lockdowns. A new study from Fender has found that about 16 million Americans between the ages of 13 and 64 started learning to play the guitar during the last two years .

The study was conducted between May and June 2021 by Fender and YouGov. With 62% citing COVID-19 and the associated lockdowns as a major motivator. 77% of those polled reported that they found themselves with additional free time during this period, which they used to play and practice. The “Fender’s New Guitar Player Analysis” study, analysed who new players were and how they took up the instrument. The major takeaways were that most new players are women, two-thirds of players are between the ages of 13 and 34, more than half of them use TikTok, and 38% of the new player identify as Latinx.

Check out the Jeeni guitar channel to find a range of guitar-related content and tutorials.

TikTok Adds Six Certified Sound Partners to Expand Commercial Music Library

Music is an integral park of TikTok’s platform, with the power to spark global trends and even shoot artists to instant stardom. The platform has revealed six ‘certified Sound Partners’. According to TikTok in addition to its Commercial Music Library which includes over 150,000 pre-cleared, royalty-free tracks. This partnership will help expand the commercial music library in many surprising ways. Furthermore, TikTok has introduced a new series of parents with its marketing partner programme. Which will help brands make content with sound while also helping them better aline with key trends on the platform.

Spotify’s New Music Friday Playlist Favors Indie Artists and Women, Study Finds

Despite the challenges that independent label artists and women face in the music industry in a study published by the International Journal of Industrial Organisation concluded that independent artists and women are the top performers on the popular playlist New Music Friday, which is selected each week by publishers.

Research conducted by the Carlson School of Management at the University of Minnesota analyzed more than 5,700 songs on the playlist throughout 2017. The researchers sought to find if there was a bias towards any label, artist or genre. Despite predictions, they found that music released by an independent labels generally received a higher ranking. Resulting in an average boost of two spots on the New Music Friday playlist. Additionally, songs by female artists also benefited from a higher ranking on the playlist.

However it’s important to note that this research only applies to the Spotify New Music Friday playlist. “For instance, streams for music by women account for about a quarter of total streams, a share that is low compared to the number of women listening, among musicians and in the population as a whole,” Said researchers. “Instead, the takeaway is New Music Friday does not compound the challenges these groups face in the music industry.”

Recorded music revenue grew by 27% according to the RIAA mid-year report

Recorded music revenue grew by 27% in the first 6 months of 2021 according to the RIAA mid-year report, versus the prior year, from $5.6 to $7.1 billion. Paid subscriptions continued to be the strongest contributor to growth. Comprising nearly two-thirds of total revenue, and more than 80 million paid subscriptions for the first time. Inspite of the effects of Covid-19 that have continued to affect the industry the music revenue is still growing. However year-over-year comparisons are significantlympacted by store closures, tour cancellations, and other disruptions from both 2020 and 2021.

It's well known that artists rely heavily on live performance income. And the major streaming platforms revenue share is extremely unfair and continue to undervalue the artist. Jeeni is working hard to do the opposite, dedicated to boosting new talent and established artists alike. We reward them and their audiences ethically and fairly. Become a memeber today to find out how we can help promote you and how you can help creative talent alike. Make sure to follow jeeni on our social platforms to keep upadated on everything we are doing.

In Jeeni News

Jeeni is always finding new ways to support creative talent, currently we are searching for artists, musicans and performers to create dedicated showcases for. As well as looking for creative talent to interview for our Inside Stories. If you are interested please contact our artist liason ella@jeeni.com.

BACK

10
Jun

Facing the Broken Music Industry.

By Adam Cowherd @ AmplifyX.com Did you know that artists take home only 12% of the $43 billion spent on music annually, according to Citigroup? [1] The hip-hop artist Russ put it perfectly when he said, “The music business isn’t set up for the artists to get rich. It’s set up for everyone else to get rich off the artists.” [2] If you start looking deeper into the music industry, one of the first things you’ll discover is how broken it is. Artists are the nucleus of the business, but somehow they’re the individuals left with no ownership of their Intellectual Property (IP), inhibited creative freedom, and only a sliver of the earnings. There are so many entities involved in the value chain of music that it has created a convoluted industry structure that lacks equality and transparency. When we break down the mechanics of the music industry, we see just how many hands are in the pot: record labels, managers, producers, booking agents, and streaming platforms. A report by Ernst & Young highlighted the post-tax payouts of streaming revenue and identified that record labels are taking nearly 75% of the payout. [3] Why are artists today signing with record labels? Signed artists have fans. They do not have a majority of royalties, ownership of their masters, or creative freedom. Artists have historically been enticed to join record labels as a way to grow their popularity, because major labels can provide global brand recognition. But the music industry is in the business of making a profit — not in the business of freebies. The artist’s growth may be guaranteed, but not their wealth. Take Thirty Seconds to Mars for instance: after multiple platinum records, they were still millions of dollars in debt to their label. [4] This is a result of the artist being forced to pay the label back for cash advances. Although advances may seem extremely alluring, many don’t realize how hard these loans will be to recoup from their small slice of royalties. Artists thriving off of their album sales are the exception, not the rule. This recognizable gap in income has inspired a large number of artists to start challenging the status quo of record label contracts. Artists today have more tools and resources to build their career — and wealth — independently. Traditional services formerly tied to record labels, like recording, distribution, and promotion, are becoming commodified. Also, modern artists have a wide range of social media platforms to engage listeners on, from Instagram to TikTok to Triller. Artists can grow their fame and find new fans on their own terms—retaining their rights and independence. Evaluating the industry today, music spending is at an all-time high. Goldman Sachs predicts we will have over 1.1 billion people on paid streaming platforms by 2030, generating over $130 billion in music industry revenue. [5] By pursuing alternative ways to release music, artists can take a larger cut of the profits while retaining ownership of their IP and a majority of royalties. The industry is projected to experience massive growth over the next decade. Artists should reap the rewards.

17
Dec

Weekly Round-Up # 6

The latest news on all things Jeeni, music and entertainment. BRITs Rising Star Award, 2022 Announced: Last time on Weekly Round-Up, we spoke about the three female stars nominated for the ‘2022 Rising Star’. Lola Young, Bree Runway and Holly Humberstone were all up for the chance to earn the prestigious honour. Last Thursday, much to her disbelief, 2019 ‘BRIT Rising Star’ winner, Sam Fender personally handed Holly Humberstone her well-deserved trophy during a recording session together. Humberstone couldn’t quite believe her achievement at first and had to be reassured several times by Fender, “That is yours, that is definitely yours, you’ve won it!” he clarified. Holly was still looking around to the surrounding BRITs crew, caught off-guard, “There’s loads of cameras on me, how am I supposed to react?” she laughed. “It just doesn’t feel real. This year has been a wild ride and a year of firsts, and I am so grateful and thankful for everyone who has helped make this happen!” Holly is also the first confirmed performer for the 2022 BRITs awards, taking place at the O2 Arena on Tuesday, the 8th of February. Rising Cases of the Omicron Cases not Currently Risking Future Plans for Live Music: An overshadowing feeling has been hovering over the heads of live music fans lately, which feels all too alike to the same sensation from mid 2020 when our light-at-the-end-of-the-tunnel plans were slowly but surely getting postponed one-by-one. Everyone however, not just music fans are keeping their ears to the ground for any information about the newest variant of concern, Omicron. One or two gigs have been cancelled recently so if you're an artist, make sure you check that your gig can still go ahead and for music fans, keep your ears open for news around gigs you're going to. Some good news; The UK’s, Health and Social Care Secretary, Sajid Javid said that “A record 548,039 booster vaccines were administered yesterday as we ramp up our vaccination programme and bolster our defences against the virus.” (Referring to Tuesday, the 14th). However, in the US, experts predict a ‘perfect storm’ this Winter as Omicron, Delta and seasonal flu will create a pandemic trifecta that will overwhelm hospitals. Details are currently unconfirmed about the transmissibility, and severity of symptoms from the Omicron virus and so many are still holding their breath for their future plans such as gigs, festivals and holidays. So far, they are largely untouched, it’s just difficult to say for how long. Top Albums of the Year Lists Released: Each year, every major music publication curates their own summary of the past year of music with a carefully positioned list of the ‘best albums’ the year had to offer. December tends to be a good time to release such lists as this is when releases tend to dry up, slow down and recharge for the new year. In the world of hip-hop, Grisleda’s Mach-Hommy appeared on lists like CRACK, Esquire, Pitchfork, Paste and Fader for his gritty, truth-telling record, ‘Pray For Haiti’. Tyler, The Creator featured on much of the same lists for his 'IGOR' follow-up ‘Call Me If You Get Lost’ as well as hitting number 4 on Rolling Stone’s list. Madlib’s Four Tet-arranged record, ‘Sound Ancestors’ also made a splash on the lists considering its nature as a hip-hop instrumental album. Perhaps unfairly but not surprisingly, Kanye’s ‘Donda’ was certainly a rare occurrence on the lists. ‘Promises’, the mesmerising collaboration with Floating Points and John Coltrane partner, Pharoah Sanders justifyably made a lasting impression with the majority of publications for its ground-breaking achievements in structuring, genre-blurring and pure emotion provoking. Reaching number 1 on Paste and 4 on Pitchfork, the time-altering project certainly got the respect it deserved. Jazmine Sullivan’s ‘Heaux Tales’ made a massive impression on publications, finding its way on the top ten list of Rolling Stone and Fader and becoming the champion top spot of Pitchfork and Vulture’s lists. The album was an RnB empowerment for women, everywhere and resonated with many a music critic this year. These lists often conjoin to form very similar and topical elections for the best of what the year had to offer, however, the lists are such a great tool to pan for gold and find those precious, hidden gems that make their way on the lists. This year, amongst the gems hid albums like ‘Daddy’s Home’ by St. Vincent, Squid’s ‘Bright Green Field’ and ‘Cavalcade’ by black midi, however many more obscure features on these lists are still waiting to be explored fully. Jeeni News: New Artists Join Jeeni’s Mission: This week, we introduced three new, exciting artists; Lennox Campbell (aka Biggz Manifest), Giack Bazz and Khole Baldeo. We can’t wait to see what they do next and what we can do for their blossoming careers! New blogs on Jeeni’s newest artists: Earlier this week, we featured four new Jeeni artists as a part of our Artist Focus blog series; the South-coast soulstress, Amba Tremain, pop-funk trio, Barbudo, indie experimentalist, Giack Bazz and Portsmouth rapper, Baby Panna. We also released reviews of Amba Tremain’s ‘Baby You’re Gold’ single, Giack Bazz’s ‘Childhood Dream’ album and DarkStarGraver’s ‘Gohan’ single. Check out the showcases of these excellent artists: DarkStarGraver: https://jeeni.com/showcase/darkstargraver Giack Bazz: https://jeeni.com/showcase/giack-bazz Lennox Campbell: https://jeeni.com/?s=lennox+campbell Amba Tremain: https://jeeni.com/showcase/amba-tremain Barbudo: https://jeeni.com/showcase/barbudo Baby Panna: https://jeeni.com/showcase/baby-panna Khole Baldeo: https://jeeni.com/?s=khole+baldeo

21
Dec

Welcome to Our Annual Round-Up of The Jeeni Project for 2021.

The pandemic has had a devastating effect on independent musicians and performers who are the core subscribers to the Jeeni platform. 83% of our professionals have been unable to find regular work, 33% of our artists have not earned a penny since restrictions were lifted earlier this year, and 20% say they will give up the struggle for recognition permanently. In support of our existing membership, we agreed to suspend paid subscriptions during the lockdown and may do so again in light of the current situation. Our Generation-4 platform was released on schedule, and our Generation-5 platform is scheduled for release on Amazon Web Services in the second quarter of 2022. This year, our pre-market valuation increased by 12.5% to £4.5million. Our awards and grant funding increased to £245,540 since launch and our investment funding increased to £513,734 since launch. The number of members in our musicians and artists community increased to 9,979, of which 5,424 are often active and 4,555 are continually active. The number of artist showcases on Jeeni increased to 2,492 with a global audience outreach to 3,430,790 fans. Team Jeeni increased to 15 core members. We launched our popular channel of Inside Story celebrity interviews, alongside Artist-of-the-Day and weekly News Roundups. Our most recent Jeeni Festival was enjoyed by 27,489 viewers, of which 7,739 were live-stream, plus another 19,750 on catch-up. Our world première of the jazz opera Spring Street topped 67,000 viewers, and for the first time, we achieved 10,000 visits to the Jeeni platform in one hour. Four of our strategic partners have become prominent for mutually beneficial marketing and support: BIMM - Europe’s largest music institute, Gradfuel - with over 10,000 graduates on their books, SeedLegals - the UK’s Number One growth hub, and Chillblast - the UK’s most awarded PC manufacturer. Stay safe and well, The Jeeni team.

Jeeni Blog