Jeeni Weekly Round-Up #1

Jeeni Blog

Helping the next generation of talent to build a global fanbase

Jeeni Weekly Round-Up #1

Welcome to the first edition of our weekly round-up blog where we discuss the latest news in music, entertainment, and more.

16 Million Americans Learned to Play Guitar During the Pandemic, Fender Study Finds

Guitar sales boomed during the pandemic in 2020, with Fender sales growing by 17%. It was clear more people were picking up the instrument during lockdowns. A new study from Fender has found that about 16 million Americans between the ages of 13 and 64 started learning to play the guitar during the last two years .

The study was conducted between May and June 2021 by Fender and YouGov. With 62% citing COVID-19 and the associated lockdowns as a major motivator. 77% of those polled reported that they found themselves with additional free time during this period, which they used to play and practice. The “Fender’s New Guitar Player Analysis” study, analysed who new players were and how they took up the instrument. The major takeaways were that most new players are women, two-thirds of players are between the ages of 13 and 34, more than half of them use TikTok, and 38% of the new player identify as Latinx.

Check out the Jeeni guitar channel to find a range of guitar-related content and tutorials.

TikTok Adds Six Certified Sound Partners to Expand Commercial Music Library

Music is an integral park of TikTok’s platform, with the power to spark global trends and even shoot artists to instant stardom. The platform has revealed six ‘certified Sound Partners’. According to TikTok in addition to its Commercial Music Library which includes over 150,000 pre-cleared, royalty-free tracks. This partnership will help expand the commercial music library in many surprising ways. Furthermore, TikTok has introduced a new series of parents with its marketing partner programme. Which will help brands make content with sound while also helping them better aline with key trends on the platform.

Spotify’s New Music Friday Playlist Favors Indie Artists and Women, Study Finds

Despite the challenges that independent label artists and women face in the music industry in a study published by the International Journal of Industrial Organisation concluded that independent artists and women are the top performers on the popular playlist New Music Friday, which is selected each week by publishers.

Research conducted by the Carlson School of Management at the University of Minnesota analyzed more than 5,700 songs on the playlist throughout 2017. The researchers sought to find if there was a bias towards any label, artist or genre. Despite predictions, they found that music released by an independent labels generally received a higher ranking. Resulting in an average boost of two spots on the New Music Friday playlist. Additionally, songs by female artists also benefited from a higher ranking on the playlist.

However it’s important to note that this research only applies to the Spotify New Music Friday playlist. “For instance, streams for music by women account for about a quarter of total streams, a share that is low compared to the number of women listening, among musicians and in the population as a whole,” Said researchers. “Instead, the takeaway is New Music Friday does not compound the challenges these groups face in the music industry.”

Recorded music revenue grew by 27% according to the RIAA mid-year report

Recorded music revenue grew by 27% in the first 6 months of 2021 according to the RIAA mid-year report, versus the prior year, from $5.6 to $7.1 billion. Paid subscriptions continued to be the strongest contributor to growth. Comprising nearly two-thirds of total revenue, and more than 80 million paid subscriptions for the first time. Inspite of the effects of Covid-19 that have continued to affect the industry the music revenue is still growing. However year-over-year comparisons are significantlympacted by store closures, tour cancellations, and other disruptions from both 2020 and 2021.

It's well known that artists rely heavily on live performance income. And the major streaming platforms revenue share is extremely unfair and continue to undervalue the artist. Jeeni is working hard to do the opposite, dedicated to boosting new talent and established artists alike. We reward them and their audiences ethically and fairly. Become a memeber today to find out how we can help promote you and how you can help creative talent alike. Make sure to follow jeeni on our social platforms to keep upadated on everything we are doing.

In Jeeni News

Jeeni is always finding new ways to support creative talent, currently we are searching for artists, musicans and performers to create dedicated showcases for. As well as looking for creative talent to interview for our Inside Stories. If you are interested please contact our artist liason ella@jeeni.com.

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04
Jun

A $0.003 reward?! We’re Twitching at the thought!

Twitch has always been popular amongst the gaming community. It was created initially in 2011 as a platform for gamers to use in order to live stream as well as broadcast live Esports events and competitions and has since retained on average 15million daily users. With so much more of our time spent online due to the Covid-19 pandemic, Twitch has expanded in regard to what they broadcast and live stream: talk shows are growing in popularity as well as live streamed music to name but a couple. As the date for the resumption of normality approaches and with it the reopening of concert halls and live shows, one can speculate as to what will happen to those artists that have decided to make use of these live streaming platforms as a source of income. Twitch users reportedly spend three times as much time on the platform as on Sportify and YouTube so the potential for it to be a very lucrative platform for music makers and artists is what has been looked into by Will Page, an economist who runs Tarzan Economics. He worked alongside various teams in order to understand how live streaming and live music may co-exist in the future. “Live streaming won’t go away when live music returns.” -Will Page In 2002, one of the first music streaming services Rhapsody, offered a $9.99 monthly price which is the same as what we see today for similar music streaming services. What is provided is also pretty much the same as what was offered in 2002; fans remain largely disconnected from their favourite artists, they are unable to offer direct compensation to creators, and ‘cross-usage’ occurs frequently as a listener is often subscribed to multiple platforms. “None of the on-demand streaming services that have since sprung up enable immediate engagement, this is a relic of the music industry of old.” -Will Page User engagement is something that both Twitch and Jeeni offer, and not only does it allow the fans to be more involved with the artists they love, but it allows the artists to be fairly compensated, a huge issue which is now being petitioned against by the Broken Record Campaign. See our last blog post for more information and ways that you can support the campaign. According to Will Page, the typical music streaming model has approached the way in which artist are compensated in one way: “the platform aggregates all the streaming data and revenues from a specific market and product over a specific time period, divides an artist’s share by that sum, and allocates revenues proportionately. Get 1% of all the streams, and you’ll get 1% of all the money. This has spurred much debate within the industry, as heavy streamers are effectively subsidised by light streamers, or as Quartz controversially put it: Your Spotify and Apple Music subscriptions pay artists you never listen to.” In essence, the modelling simply just isn’t fair, and neither rewards the artists or their fans for supporting them. The way in which Twitch brings in money, however, varies across three methods similar to Jeeni: Creator Channel Subscriptions, Bits allow users to support creators directly on the service, and advertising. Will Page made a comparison between creator earnings on Twitch, which average at $0.15 per-hour-per-user, with that of global streaming services at which the rate per-stream is set at roughly $0.003. By taking the $0.003 per stream and multiplying by 17 (assuming a song lasts 3 minutes this equates to an hour of listening time), then applying an average 20% royalty rate, this results in a creator’s “revenue-per-hour listened” at just $0.01. My jaw dropped, did yours? Twitch has proved it can monetise over 10 times better than music streaming, however this only applies to creators’ most loyal fans that tune in on a regular basis. "If you keep the full $100 of each true fan, then you need only 1,000 of them to earn $100,000 per year." -Kevin Kelly, The Technium, 2008 Do you want to spend hours watching your favourite gamer and at the same time, fairly compensate and reward them for their time and effort? Well of course. What Twitch does for gamers, we want to do for music makers and artists here at Jeeni. Look out Twitch, we’ll meet you at the finish line.

12
Mar

10 of the Best for 2020

It’s that time of year, when we all start to look back and take stock of the offerings of 2020. Pandemic and lockdowns dominated but music was the tonic. Having checked in with various sites and bloggers, there is definitely a small group of albums in which at least one, has cropped up in almost everyone’s ‘Best of 2020’ lists. In no particular order, are 10 albums which got many of through lockdown, isolation, Black Lives Matter and political marches, election fatigue, uncertainty, love and loss. It’s an eclectic mix, offering view points from varied angles and experiences, including disagreement, hope and ultimately, acceptance. Any of these make your list? Let us know your thoughts and favourites in the comments below. Waxahatchee – Saint Cloud After ditching her demons, her angst and finding sobriety, Katie Crutchfield moved herself and her partner Kevin Morby back to Kansas City, USA and created a brand new sound which focuses on her newfound optimism whilst reaffirming her roots in Birmingham, Alabama and her years of being on tour around the world. What she serves up on 'Saint Cloud' is a gentle alt. folk catalogue, which many are claiming is her best writing yet. Fiona Apple - Fetch the Bolt Cutters Well known for her reclusive tendencies, Fiona Apple had created and recorded ‘Fetch the Bolt Cutters’, her masterpiece lockdown album on her own at her Venice Beach home, before we’d even stock piled our bog roll! However, the tracks cry of liberation rather than confinement and they include a menagerie of ambient sounds, snarls, harmonies and even a dog bark, but still meet the brutality of life, head on. Featuring in many of the top music industry bloggers ‘Best of 2020’ selections, this album must be doing something right? Run the Jewels – RTJ4 Two years in the making, Run the Jewels album RTJ4 came as a gift and it’s timing was perfect. Offered up for free (as they do with all their albums) two days before it’s official release, it quickly became the Hip-Hop album of the year. 2020 has been a mind-fuck and this album brings all of that to one place, not because or in spite of, the Black Lives Matter movement, but alongside it. Killer Mike and El-P, known for their hardcore, revolutionary lyrics telling you not just how it is, but how it should and will be. Phoebe Bridgers – Punisher Following on from the huge success of her first album, this busy gal has pitched it perfectly. Clever lyrics from Phoebe Bridgers, mean her release of ‘Punisher’ offers up tracks which are specific, but have individual and solid stories. This twentysomething offers her peers some solace with her funny, dreamy, sometimes dark take on the world but is relevant and appealing. Dua Lipa – Future Nostalgia Taking the influences of previous Pop Goddesses, Madonna and Kylie Minogue, with the production skills of amongst others, Mark Ronson, creating an album which ‘feels like a dance class’ was a certainty with Future Nostalgia. Flavours of disco, funk, new wave and house bring nothing but fun from the past, into the present and onto the future. Perfume Genius – Set My Heart on Fire Immediately Mike Hadreas (aka Perfume Genius) has placed ‘Set My Heart on Fire Immediately’ firmly in the alt-pop camp, but blends it with synth-pop, hefty guitar rifts and baroque harpsichord flounces. Hadreas vocal range is fabulous and leaves the listener eager for his next project. Deftones – Ohms The Deftones have brought back some hard-rocking guitar and bass riffs on their new album ‘Ohms’. After a 10-year hiatus, this will please the fans of their 2000 album White Pony. Their constant evolving and experimenting brings a revitalised sound to this new album, which will garner them new fans and satisfy their existing devotees. Thundercat – It Is What It Is Following on from his successful 2017 album ‘Drunk’, Stephen Bruner’s (aka Thundercat) fourth album brings an impressive cast of collaborators including Childish Gambino, Ty Dolla $ign and Kamasi Washington adding to the fun, jazz fusion vibes but also remembering the loss of his close friend Mac Miller is 2018 in the track ‘Fair Chance’. The Weeknd – After Hours Following on from 2016’s ‘Starboy’ and his 2018 EP ‘My Dear Melancholy’, The Weekend’s new album is a tiny swerve in a different direction and not what many people were expecting from the talented Canadian. Offering introspection and an open spirit, you can’t help but be wrapped in the adventure. Lil Uzi Vert – Eternal Atake Lil Uzi Vert’s highly anticipated follow up to his 2017 debut album ‘Luv is Rage 2’ is here. ‘Eternal Lake’ offers witty punchlines, cosmic beats, rythyms, melodies and hooks which cleverly stay with you even after the track has finished. Old themes with new ideas, make this album exciting, familiar and a definite classic.

26
Mar

Jeeni Live Music Festival

By Kelli Richards: Jeeni USA MD I’ve decided that I’m going to write blogs periodically about some of the cool clients I’m fortunate enough to work with. One of them is a UK-based venture called JEENI run by long-time client, colleague and friend — Mel Croucher; a legend in the UK games industry. Simply put, JEENI is a multi-channel streaming service for independent musicians and performers, providing a unique showcase to put undiscovered talent in front of a global audience. JEENI artists get to keep 100% of everything they earn from the sale of their music and merchandise. JEENI audiences are given the power to vote, donate and be rewarded too. JEENI treats its members ethically, fairly, honestly and with respect. Their numbers have been growing steadily over the past year or so, and this past weekend they ran a Live Music Festival featuring some of the amazing musicians in the global community. As an homage to my former A&R role at EMI, I was really impressed with the talent of several of the featured artists. The highlights reel runs about an hour, and that’s time well spent to discover some wonderful talent and be entertained by artists you others might not hear about — not yet anyway. It’s quite an eclectic line-up but some of my personal favorites from this festival include: red-headed wunderkind Harvie Joy, teen guitar virtuoso Toby Lee, vocalist Jem Cooke who appears to be channeling Adele, multi-instrumentalist Daniel Gerendas, and a spine-tingling track from Zeeteeah Massiah. I promise if you invest an hour in watching this online music festival, you’ll be very pleasantly rewarded. And consider joining JEENI as well! The incredible talented Zeeteah Massiah who starred in the Festival will be playing at The Crazy Cogs on Thursday the 8th of October 2020, if you fancy seeing her gig live. https://www.brasseriezedel.com/crazy-coqs/

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