Own a stake in this Portsmouth-based start-up for just £10, and help musicians gain recognition and revenue!

Jeeni Blog

Helping the next generation of talent to build a global fanbase

Own a stake in this Portsmouth-based start-up for just £10, and help musicians gain recognition and revenue!

Jeeni, the social music platform that brings artists closer to their fans – and shares revenue ethically – is poised to become the first Portsmouth-based start-up to go on Crowdcube for its third round. We have already raised 95% of our £100K target in four days. If you want to see our pitch click HERE.

With 350million streamed music subscribers and market growth up by 39% this year, Jeeni is likely to ride the wave and be a huge success, not only with unsigned musicians and performers but with their superfans.

“We’re standing by to raise £100,000 for 2.4% with a pre-market valuation£4M,” says Jeeni founder Shena Mitchell. “And while we are already negotiating with several major investors, the beauty of Crowdcube is that the artists themselves can actually own a stake in the company for as little as £10.”

Shena continues, “Jeeni’s mission is to support unsigned music and performers, by helping them build a fanbase. We aim to fast-track careers in the music business, and make sure they take the lion’s share of the revenue that’s raised.

Jeeni is needed more now than ever and we have proved that the demand is high. Currently we can only support 100,000 videos, so we must now move up a gear as we head for global roll-out. This Round Three investment will be used to scale up again and launch our next-generation platform. It will also be used to develop our IoS and Android apps."

When the financial backing has been secured and we go live, we’ll be creating new jobs in the area, which is great for the local economy. When you consider the wealth of music talent in Portsmouth – hosting over 2,000 music events a year with Victorious, The Guildhall, Band Stand, Wedgewood Rooms, and all the Portsmouth Festivities and pubs – we’re alive to the opportunities of our local music culture, creativity and talent. But with live venues locked down for now, the online opportunity of Jeeni is needed more than ever.

It’s so cool to think someone reading this might choose to invest in Jeeni now with just £10, and then use Jeeni to build their own fanbase for fame and success! We’re going to try hard to make sure that happens.”

JEENI is currently inviting investment on Crowdcube. To find out how to get involved please join our mailing list for updates or check out our fundraising pitch. If you want to see our pitch click HERE.

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11
Jan

Maple Sky - 'Wearing Red' Single Review

As the first track on their self-titled EP, ‘Wearing Red’ is the perfect sonic epitome for the smooth jazz inspired outfit, Maple Sky. The track sets the pace and the grand standards the group has built as a means of reinventing the lounge jazz sound with modern approaches and mindsets. From as early as the introductory descending piano sequence, ‘Wearing Red’ conjures up an inviting and seductive smokey cabaret nightclub in which the listener watches as well as listens. Maple Sky paints this vivid imagery by borrowing the romantics of 50s and 60s lounge jazz such as the more upbeat cuts like ‘Happy Talk’ and ‘Little Unhappy Boy’ from Nancy Wilson and Cannonball Adderly’s collaboration from 1962. The track’s stylistic lyric video (available, here) uses more cozy coffee shop imagery like a steaming cup, a laptop, and sketched illustrations; certainly a more modern take on a jazz setting. Romantic and warmly illustrated imagery in the animated video acts as a perfect display of the track’s dreamy lyrics. This group has been giving Jeeni’s jazz channel substance and flair since October last year, with their light-hearted and accessible variety of smooth jazz. Their sweet name is a perfect title for their dulcet, honeyed melodies and musicianship and we can’t wait to see what they do next. If you're a jazz artist, consider joining ranks with the likes of Maple Sky and become a part of Jeeni's jazz channel, where we can promote and support you as a blossoming artist. Check out ‘Wearing Red’ now, on Jeeni: https://jeeni.com/m0xmhvftkita/ How can Jeeni support artists like Maple Sky JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience. • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make. • We empower our audience and reward them every step of the way. • We promise to treat our members ethically, fairly, honestly and with respect. • Access to artist liaison and a supportive marketing team. Check out Maple Sky’s Jeeni showcase here: https://jeeni.com/showcase/maple-sky/

12
Mar

Jeeni Employing with the Kickstart Scheme

As a fast growing new business, still in its exciting dewy youth, Jeeni are delighted to be employing with the Kickstart Scheme. Launched by Rishi Sunak in July 2020, employers need to be approved by the DWP and are incentivised to take on 16-24 year olds, at risk of long-term unemployment. Jeeni - working with the Kickstart Scheme The successful Kickstart candidates are taken on for a placement of 6 months, given training and support to create skills to help with ongoing permanent employment. The criteria for Kickstart means the jobs offered must be new positions, previously not available at the company. For Jeeni, it works perfectly, as the company is growing and expanding at a rapid rate, so these roles have evolved naturally. Being an online streaming platform, Jeeni is perfect for this particular age group. Their online skills and technical ability, are almost second nature to them. Currently, there are three positions available, Marketing Assistant, Partnership Co-ordinator, Project Manager and joining the team will see these new team players taking on the social media platforms and the partners who work alongside and support Jeeni, evolving the planned projects for 2021 and brainstorming ideas for 2022 and beyond. Jeeni is delighted to be employing and partnering with the Kickstart Scheme. The whole team are looking forward to welcoming the new members, and working alongside them to keep building the Jeeni brand and grow the platform for all the artists, performers, talent and their fans. For more information or to apply for any of the positions available, follow the link below. www.jeeni.com/careers

18
Feb

Artist Focus: Cassius Gray

With casual, effortless rhymes and relatable vibes, Cassius Gray is making huge waves in the UK jazz rap scene. Cassius Gray has expanded and diversified Jeeni’s hip-hop, rap and RnB channels with six incredible tracks, each one different to the last and totally refreshing. His last single, ‘Sunbeds’ is a lush and lavish piece, fueled by smooth, old-school RnB samples and sentiments; listen on Jeeni here: https://jeeni.com/sunbeds-cassius-gray/. And check out Cassius’ showcase here: https://jeeni.com/showcase/0xr7kzzd8v5p/ Cassius has been making music for seven years now and has been developing his sound with every chance he’s had. His track from 2019, ‘A.M’ has nearly 1 million listens and according to Cassius is a surefire crowd-pleaser, “my favourite to perform was my song A.M with Souleymane Noe/Luther King, it bangs so hard live man!” Luther King contributes an icy cold verse on ‘A.M’, as well as providing the dangerously catchy “I don’t care if this tune don’t bang” hook. One of many successful collaborations, ‘A.M’ set a trend of sorts; ‘Jp from 640’, Teddy, J P Rose, and producer San Tino all followed with collaborations after the 2019 single. Cassius especially praised the latter for the creative synergy the two have, “Specifically shout out to my guy San Tino - the producer of our 2021 Single ‘Cookoo’”. This track from last year saw Cassius venture into an entirely new direction for his vocal talent: garage. San Tino lays down an unmistakable modern garage beat over which he plays calming synth pads and minimal, yet effective added percussion. As well as just rapping, Cassius also sings over the freeing instrumental in the form of expressive, auto-tuned vocalisations and humming. This stylistic risk and subsequent pay-off makes ‘Cookoo’ a clearly special moment in Cassius Gray’s young discography. ‘Chillhop’ and ‘jazz rap’ are broad genres that Cassius is often inclined towards, but to expect one style from this artist is pointless. Cassius’ influences act like a rolling snowball, picking up anything and everything in its path and using it to make it stronger, more complex and layered. His inspirations stem back to early 90s hip-hop, namely ‘A Tibe Called Quest’. Q-Tip's crew redefined hip-hop and continues to stir the imaginations of entire generations of artists even now. Tribe’s approach to samples, beats and attitude can regularly be seen in Cassius’ own work, especially with tracks like ‘Mum Called?’ and the collaborative, ‘World Spins Too Fast’. Cassius is an essential component of this new and exciting wave of UK hip-hop and Jeeni, along with all of his fans, can’t wait for his debut album, which he promises is lined up for this year. Make sure you’re following Cassius on social media to stay in the loop of his ever-developing sound. Instagram: https://www.instagram.com/cassiusgray_/ Facebook: https://www.facebook.com/cassiusgraymusic Jeeni showcase: https://jeeni.com/showcase/0xr7kzzd8v5p/ How can Jeeni support artists like Cassius Gray? JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience. • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make. • We empower our audience and reward them every step of the way. • We promise to treat our members ethically, fairly, honestly and with respect. • Access to artist liaison and a supportive marketing team. artist biography

Jeeni Blog