Own a stake in this Portsmouth-based start-up for just £10, and help musicians gain recognition and revenue!

Jeeni Blog

Helping the next generation of talent to build a global fanbase

Own a stake in this Portsmouth-based start-up for just £10, and help musicians gain recognition and revenue!

Jeeni, the social music platform that brings artists closer to their fans – and shares revenue ethically – is poised to become the first Portsmouth-based start-up to go on Crowdcube for its third round. We have already raised 95% of our £100K target in four days. If you want to see our pitch click HERE.

With 350million streamed music subscribers and market growth up by 39% this year, Jeeni is likely to ride the wave and be a huge success, not only with unsigned musicians and performers but with their superfans.

“We’re standing by to raise £100,000 for 2.4% with a pre-market valuation£4M,” says Jeeni founder Shena Mitchell. “And while we are already negotiating with several major investors, the beauty of Crowdcube is that the artists themselves can actually own a stake in the company for as little as £10.”

Shena continues, “Jeeni’s mission is to support unsigned music and performers, by helping them build a fanbase. We aim to fast-track careers in the music business, and make sure they take the lion’s share of the revenue that’s raised.

Jeeni is needed more now than ever and we have proved that the demand is high. Currently we can only support 100,000 videos, so we must now move up a gear as we head for global roll-out. This Round Three investment will be used to scale up again and launch our next-generation platform. It will also be used to develop our IoS and Android apps."

When the financial backing has been secured and we go live, we’ll be creating new jobs in the area, which is great for the local economy. When you consider the wealth of music talent in Portsmouth – hosting over 2,000 music events a year with Victorious, The Guildhall, Band Stand, Wedgewood Rooms, and all the Portsmouth Festivities and pubs – we’re alive to the opportunities of our local music culture, creativity and talent. But with live venues locked down for now, the online opportunity of Jeeni is needed more than ever.

It’s so cool to think someone reading this might choose to invest in Jeeni now with just £10, and then use Jeeni to build their own fanbase for fame and success! We’re going to try hard to make sure that happens.”

JEENI is currently inviting investment on Crowdcube. To find out how to get involved please join our mailing list for updates or check out our fundraising pitch. If you want to see our pitch click HERE.

BACK

01
Aug

4 reasons why the current music-streaming model is not working.

The global pandemic has exposed major problems in streamed music. Musicians couldn't tour or give live performances, so they have become reliant on revenue from their recorded music. Now, a shocking inquiry by the UK Government shows that even successful, critically acclaimed artists cannot live off their streaming revenue. But there is an alternative. Jeeni is a platform that puts control back into the artist's hands. On Jeeni, performers and creatives keep 100% of everything they earn, and thousands of artists are already on board, with an audience outreach that has grown to over two million. In fact Jeeni's growth has been so successful that they have turned to crowdfunding to expand their capacity to meet demand, and raised over £61,000 in a few days. The Government report reveals 4 reasons why the current music streaming model is not working: 1. Even successful artists get pitiful returns from streaming Fair reward is a performer's right to share in the recording revenues of a song by law, regardless of their royalty rates and their outstanding debts. However, streaming means that performers are paid according to the terms of their record deal. Depending on when they started out in their careers, their royalties can fall to as low as 2%. At Jeeni the artists get to keep 100% of everything they make, no limits. 2. Pay disparity between song and record rightsholders The current revenue share from streaming gives the record label the majority of a track's revenue. This comes from a model that applied to physical sales, where labels had overheads such as manufacturing, storing and transporting CDs, cassettes and vinyl. This leaves songwriters and publishers with the smallest share of revenue, even though they are vital to the creative process. Music creators and publishers are furious with this model. It's outdated and unfair because these overheads don't apply to digital music production. 3. Just three major music companies control the majority of the market Digital piracy and new technologies like streaming have disrupted the traditional music industry, and led to a state of play where three major labels now have a 75% share of the UK recording market. They also dominate music publishing, which is the part of the industry that deals with the rights to the words and music of a track. Jeeni's CEO & Founding Director Dr Shena Mitchell says, "Although technology has moved on, the approach is still the same as the bad old days, where streaming platforms act more like A&R agents and only select the music they like, dictating what listeners get to hear. At Jeeni we are very proud that our vision is based on democracy, where we give all artists the opportunity to post their videos and showcase their talent, for us to market them to a global audience". 4. 'Safe harbour' and copyright infringement 'Safe harbour' lets tech companies that host artist's content get away with being criminally and financially liable for copyright infringement. This allows users to consume music for free, and it creates a so-called 'value gap', because revenues for music from ad-funded services are significantly less than those from paid-for services. Here at Jeeni we refuse to take any advertising unless it's by an artist for their own tracks or services, and we make sure our artists retain all copyright and ownership of their own tracks. If you like the sound of what we do, then check out Jeeni's campaign HERE and join the list of supporters and celebrities who are flocking to the cause. You can invest from as little as £10 to claim your share, be part of the Jeeni success, and say NO to creative performers getting ripped off. *Capital At Risk

26
Apr

Profiiit ‘Alexander’ Album Review

This indulgent and impressive album from East Coast rapper, Profiiit might be his most creatively realised and polished project yet. Relatively new to Jeeni, Connecticut rapper, Profiiit has taken the hip-hop and rap channels to another level with his hard-hitting and thoughtful brand of introspective US rap music. He has recently contributed the entirety of this new album, ‘Alexander’ to his showcase. Check out his showcase on Jeeni here: https://jeeni.com/showcase/profiiit/ Throughout ‘Alexander’, Profiiit refuses to fall into the rut that so many rappers succumb to; repetitive beats, aimless song structures and uninspired lyrics. The way that Profiiit crafts these tracks, gives the impression that they’re important and demand your attention. Sometimes, Profiiit won’t feature his vocals until halfway through a track, because he’s not afraid to allow other components, features and instruments to shine and have their own moment before he contributes his poignant lyrics and flow to the pieces. Possibly inspired by Kendrick Lamar, recorded spoken word samples heard throughout add an intimate and real level of substance and insight into Profiiit’s life and backstory. Something that makes a huge difference compared to other artists is Profiiit’s evident prowess in editing down tracks, trimming off fat and streamlining his work. The songs get to the point when necessary and take their time at other moments, depending on the tempo and momentum held in the album’s listen. A tasteful and moving use of samples can be expected across this album, particularly in closers ‘Sodapop’ and ‘Red Baron’. Instead of just chopping up samples to construct the instrumental/beat and repeating sections over and over, samples are sometimes played unaccompanied for impact and as an effective means of progressing the tone and mood of the songs, this can be heard in ‘Yale (Josephine)’. A perfect selection and amount of featured talent embellish ‘Alexander’ without distracting or diminishing from Profiiit. Peso Dollaz provides a melodic, trap-esque verse for the second half of ‘sant_thegod’ that does well do diversify both the track and the entire album. East London Jeeni artist Jada Freeman provides her soulful singing for some essential backing vocals and hooks in ‘Triggaotto’. And the talented and upcoming Cool Que gives a semi-sung mumble-rap verse on ‘D.R.E’ which is a fantastic contrast from Profiiit’s clear, and distinct rapping. A fantastic and layered project from Profiiit, listen to it in full on Jeeni here: https://jeeni.com/showcase/profiiit/ How can Jeeni support artists like Profiiit? JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience. • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make. • We empower our audience and reward them every step of the way. • We promise to treat our members ethically, fairly, honestly and with respect. • Access to artist liaison and a supportive marketing team.

11
Feb

Weekly Round-Up #9

The latest developments and additions to Jeeni’s mission! New Content Contributed to Jeeni’s Database of Talent! New and exciting content is always being added to Jeeni’s library and the past two weeks have not been an exception. Award-winning rock-star, Eden James has added two more tracks from his extensive rock discography to Jeeni’s database. ‘Don’t Give Up’ and a live performance of ‘Bad Girl’ are now available on Jeeni. Three new artists to Jeeni have also been uploading new music this week. Hip-hop and electronic collective, Ace Bermuda have uploaded their debut single, ‘WTF Is Ace Bermuda’, as has brand-new Jeeni artist, Julience with his track, ‘Alcohol’. Alana Sukul has also put forward five new additions to Jeeni, including her newest track, ‘Good To You’ and her hit track, ‘Closer’. Jeeni regulars have also been contributing exciting new music such as Zeeteah’s brilliant ‘Wat A Ting’, Nnaomi’s ‘Hate Me’ and Maple Sky’s ‘Vision’, all three of which have been reviewed and published onto Jeeni’s blog page: https://jeeni.com/blog/ . Here are more details about the blogs we’ve published in the last two weeks. Six new reviews for Jeeni artists’ newest projects have been published since our last Weekly Round-Up! Jeeni published a full review of Nnaomi’s incredible new single, ‘Hate Me’, “Nnaomi evokes even more emotion and sentiment with her swirling, impactful and atmospheric new single, ‘Hate Me’”. Read the full review here: https://jeeni.com/blog/nnaomi-hate-me-single-review-blog-jeeni/ Listen to ‘Hate Me’ here: https://jeeni.com/nnaomi-hate-me/ Also, this week, Jeeni ambassador, Zeeteah Massiah released the playful yet important, ‘Wat A Ting’, “Zeeteah’s newest single is a brilliant, tongue-in-cheek poke at misinformation and its relentless spreading, all the while being a dancehall banger in its own right.” Read the full review here: https://jeeni.com/blog/zeeteah-massiah-wat-a-ting-single-review/ ‘Wat A Ting’ is available on Jeeni here: https://jeeni.com/wat-a-ting-zeeteah-massiah/?channel=zeeteah- Released last Saturday, “Maple Sky broaden their sound once more with this explosive, brand-new funk banger, named ‘Vision’”. Read the full review here: https://jeeni.com/blog/maple-sky-vision-single-review/ Check out the jazz quartet’s newest single here: https://jeeni.com/vision-maple-sky/?channel=maple-sky&rtn=btasc&artist=maple-sky Multi-instrumentalist and folk singer, Daisy Chute blessed the Jeeni library of talent with her newest EP, ‘Cradle Songs’. “Daisy Chute’s newest EP consists of three sonic fairytales, crafted with swelling strings, twinkling percussion and her bewitching vocals.” Read the full review here: https://jeeni.com/blog/daisy-chute-cradle-songs-ep-review/ Listen to Daisy’s new EP here: https://jeeni.com/cradle-song-daisy-chute/?channel=daisy-chute&rtn=btasc&artist=daisy-chute-2 Another review published to Jeeni this week was for Nigerian/British rapper, I K 8OY’s debut single, ‘Let You Know’, “Stirring together afroswing with tuneful rapping, the first official release from I K 8OY is a shimmering and glossy UK hip-hop achievement.” Read the full review here: https://jeeni.com/blog/i-k-8oy-let-you-know-single-review/ Listen to I K 8OY’s debut single here: https://jeeni.com/let-you-know-i-k-8oy/ And finally, a review of yet another debut was published this Monday for Ace Bermuda’s ‘WTF Is Ace Bermuda’. “If the elusive, grand and electrifying Ace Bermuda were a TV show, ‘WTF Is Ace Bermuda’ would be their theme song. The collective’s first official release perfectly encapsulates the group’s innovative intentions and collaborative nature.” Read the full review here: https://jeeni.com/blog/ace-bermuda-wtf-is-ace-bermuda-feat-jada-freeman-profiiit-single-review/ Check out the collective’s debut here: https://jeeni.com/wtf-is-ace-bermuda/?channel=ixohnlybtrod&rtn=btasc&artist=ace-bermuda Calling All Graduates Looking for Work, Jeeni Officially Partners with Gradfuel to Create 654 New Jobs! Among the 654 new roles available across England include; 116 sales positions, with a focus in London, Manchester and remote situations, 143 roles in Marketing, also for people based in London, Manchester or remote, 118 hospitality roles particularly in London and Birmingham, 121 admin positions focused on remote and London. There are also 31 roles for those specialised in graphic design such as Photoshop and Adobe for remote and London-based applicants. IT and data have 81 roles for London-based and remote situations and finally, there are 25 roles in finance, also for London and remotely working applicants. Check out our full blog on Jeeni’s partnership with Gradfuel: https://jeeni.com/blog/calling-all-graduates-looking-for-work-jeeni-officially-partners-with-gradfuel-to-create-654-new-jobs/ Reach out to the Jeeni marketing team at doug@jeeni.com or ella@jeeni.com. Make sure you’re following us on social media to keep up to date with new releases from our artists, our blogs and any job openings. Instagram: https://www.instagram.com/jeenimusic/ Twitter: https://twitter.com/jeenimusic Facebook: https://www.facebook.com/jeenimusic Linkedin: https://www.linkedin.com/company/33222018/admin/

Jeeni Blog