Top Ten Tips on How To Promote your Music Independently

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Top Ten Tips on How To Promote your Music Independently

Let's set the scene. We believed there would be a load of "How to Videos..." giving expert advice to help musicians, artists and performers along their merry way. We thought just Google it and the rest would be simple. But the quality of what we have found raises the question, "how helpful are these videos really, and do musicians and performers use them"? Do these videos add real value?

To find out more, we're asking the new 400 Unsigned Artist Community members what they think. Maybe they have found a video or a blog which changed their fortunes, and they are willing share and let us know why it had such an impact. Let's see how far this forum opens new discussions and debate.

Having listened to Jasmine from Ditto in the video below, we started to think that our first job might be to start a discussion around "how to promote and market your work".

So you don't have to watch the whole 7 minute video, we have just listed the headlines to get a discussion going. (approx. 60 seconds read time)

1. Making great music, music always comes first.

2. Play as often as you can, make them remember you. Put on a killer live show and make an impact.

3. Start locally, go nationally and then head out on tour. Ed Sheeran says he played at least a thoiusand shows, before he became known in the music industry.

4. Create a website and build a mailing list - which links to your music, bio, promo images, tour dates, mailing list and sign-up form.

5. Get your social media sorted! Keep a consistent brand identity! Include competitions, polls, track snippets, press shots, backstage videos. Use targeted social adds, do not use mass advertising.

6. Check out what other successful performers are doing and learn from them, rather than starting from scratch.

7. Get your tracks PLAYLISTED.

8. Manage your own PR and contact journalists directly. Create an Electronic Press Kit, write a press release, upload your music, send to bloggers & journalists.

9. Surround yourself by the right people. Just because you are independent, that does not mean you have to do everything on your own.

10. Know your audience and focus on your niche!

So that's it folks, let's create our own list and add value to this vital conversation. If you would like to join the new Unsigned Artists Community check us out and send in a request to join today.

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06
Jun

My Lockdown A-Z Happiness Manifesto – Why imagination, creativity and gratitude can be a cure for all.

By Sammie Venn Jeeni's Official Writer, Columnist and Blogger. Here at Jeeni.com we celebrate and support all musicians and performers, and poetry has its own dedicated channel for artists and performers to showcase their work and earn 100% of their sales, ticketing, merchandise and donations. Jeeni returned to Crowdcube to raise more funds for helping new talent and has already raised £93K, our target is £100K and we have 27 days to go, so we are likely to overfund, which is just amazing. Thanks again to all our wonderful investors. If you want to see our pitch click HERE. Today we showcase Sammie Venn as a very talented and creative writer. I have always been fascinated by the power of the human imagination: the capability of the brain and its capacity to unlock a unique world for every person on the planet. Our thoughts are as unique as fingerprints, so powering up the hippocampus to unravel the labyrinth of our minds can be even more challenging when we are physically isolated from those we love and care for. Lockdown has given us all time to think, sometimes overthink, and evaluate key priorities. These thoughts are often fear-based and at other times they are fuelled by excitement and possibility. At the beginning of COVID-19 I had a long list of ‘lockdown goals’ that I wanted to achieve. I thought I would be able to use the time efficiently to compartmentalise my life, throw some order at the chaos and come through the other side a more polished version of myself. Of course nothing ever goes according to plan. Therefore it felt like the right time to seize the day and further the knowledge and understanding of the human mind, body and soul. The relevance of which resonates even more after being catapulted into a matrix that can only described as something akin to Aldous Huxley’s ‘Brave New World’. Hermann Hesse, German-born Swiss poet, painter, novelist and writer wrote: “I have been and still am a seeker, but I have ceased to question stars and books. I have begun to listen to the teaching my blood whispers to me.” His works explore how an individual searches for authenticity, spirituality and self-knowledge. Unsurprisingly, he won the Nobel Prize for literature in 1946 and has been a real influence when it comes to deciphering principles relating to what education means to me. Kindness, hand in hand with knowledge, is key in my happiness manifesto. September has always been my favourite time of year, a throwback to academia. However online courses in every arena conceivable have become the new normal. We have been unable to sit in classrooms or studios with our fellow peers, so zoom has become the portal for the education of the masses, including our children. The upside is that teaching has become readily accessible and certainly not restricted to certain times of the year. We can learn in the comfort of our own homes, in our pyjamas, with a cup of tea, glass of wine or even sat in the garden. However education is not just about studying for an end goal, its about embracing all that surrounds us, what our culture has to offer and the lessons that we can learn from that. Music teaches us how to express our emotions, whether that is through song writing, performing, dancing or just singing in the shower. We can develop our understanding of life’s twists and turns on a completely different level. The world of music teaches us not just about love, lust, happiness and passion but also about the bonds we have with our fellow human beings. It also lectures us on history, politics and sociology. Music is a platform that enhances our understanding of the world in a magical way, we remember song lyrics, we remember nursery rhymes, we remember the chants and hymns of our ancestors. We learn to come back to ourselves through the power of sound. My education in lockdown encompassed all these salient points. I reconnected on all levels with my hearts centre and created a lockdown happiness manifesto, which by and large I have managed to stick to. My A-Z goes something like this: Click HERE to visit or return to jeeni.com

06
Jun

DO YOU WANT TO DANCE?

By Sammy Venn, Jeeni's Official Writer Columnist and Blogger. Click HERE to visit or return to jeeni.com Come and join in... Plato said that music and rhythm find a way into your soul; that’s so true! I love music and have an eclectic taste that I think most can’t comprehend. The plethora of suggestions I get is wonderful, so it works for me, as my knowledge of music becomes far more expansive that way. I discovered Fip radio about a couple of months ago. It’s a French radio station; genius in that I can listen to a myriad of tunes and not turn it off or down because of adverts or news that makes me feel sad - it’s all in French! So not only am I picking up a language I adore, my collection of music is expanding. Music really feeds my soul, I thought it might be a fun idea to create a “Musicians and Performers Group" playlist I can create on Jenni for us all to listen too. So please, please add your favourite songs below so we can all share in the delight that music brings to our mind, body and spirit...Many people don’t know this but listening to music is not just something that brings joy, it can also improve your health in a variety of ways and scientists have proven that through many researches. Read on to find how music can make your life more awesome. By Eevee G 1. Helps you sleep better Music contributes for a healthy sleep. Researchers have found that classical music can help us deal with Insomnia, especially college students. This is definitely a healthier and much cheaper fix for your sleeping disorder than taking pills. 2. Fights stress It is no surprise that listening to music helps relieve stress off your shoulders. Studies have found that music stimulates biochemical stress reducers which helps us feel more relaxed. 3. Helps you get in touch with yourself As it puts us in a better mood, music helps us get in touch with our emotions, a 2013 study suggests. The participants marked “self-awareness” as one of the most important advantages of music. 4. It relieves pain Music has the ability to decrease the intensity of the pain. It activates sensory pathways that fight pain pathways and takes a person’s attention away from the pain. 5. Fights anxiety When we are feeling anxious, listening to music can help us fight it as it has the same effect on the brain as a massage has on the body. 6. Acts as a motivator for bikers and runners. College students conducted a research and proved that the people who rode stationary bicycles were able to work harder while they were listening to fast music compared to those who weren’t listening to any music during the experiment. If you are like me and prefer running, listening to your favorite songs can help you beat your personal records and even strengthen your endurance. Long story short, music helps you perform better during your workouts and also makes them a lot more enjoyable. 7. Helps you recover faster after a workout. It’s proven that your body recovers faster after a hard workout when you are listening to your favorite music 8. Fights sadness Researchers have found that music can successfully fight symptoms of depression but the genre is very important. Classical and meditation music can boost your mood when you are feeling down, but listening to heavy metal or techno music won’t help that much with chasing away the bad thoughts. 9. Helps the function of the blood vessels Science has proven that the emotions that people have while listening to music contribute to healthier functions of blood vessels. As music makes you feel happier, it boosts the blood flow in your blood vessels. 10. Helps with stroke recovery A Finnish study found that if stroke patients listened to music for 2 hours a day, they recover faster. Not only their moods improve, but also their verbal abilities and attention span, too. 11. Improves performance in high-pressure experiences Fast music can help you fight stress before a high-pressure experience- an important game, for example. Researches have proven that listening to fast music just before a basketball game helped player relieve the stress and perform better. 12. Makes you mindful while you eat Playing some music in the background is proven to help people slow down and enjoy their feeding process. This makes them more aware of what they are consuming and really tasting the food rather than eating quickly which leaves them feeling hungry and dissatisfied with the meal. 13. Improves cognitive functions Playing background music while working on tasks that need your mental focus can boost your performance. A research has found that music can boost one’s cognitive abilities, but only if it has the same effect on the emotional state. 14. Music can get you into a state similar to meditation Slow music can have effect on the speed of your brainwaves which makes them similar to someone who is in a meditative or hypnotic state. This can have a healing effect as it eases the symptoms of PMS and behavioral issues. 15. Eases patients going through a surgery A research discovered that when patients are played music just before a cardiovascular surgery, they start feeling less worried. Moreover, music reduces the stress after the surgery if it is played while the patients are resting in their beds. It doesn’t matter what the music of your choice is. Click HERE to visit or return to jeeni.com

05
Jun

How to Monetise Live Streaming

The Independent Musicians and Performers Community wants to spotlight the fact that as gigs, concerts, tours and festivals are cancelled, musicians and performers will be unable to play in front of significant live audiences for the foreseeable future. Some of our members have asked for advice on what software or streaming platforms to use and how can this community help them monetise live streaming. The monetisation of live streaming is possible in a few different ways. The most straightforward one is via donations, which is pretty quick and simple to set up via PayPal. Having spent a couple of days looking for sound advice and guidance I found this blog which was sent in by one of our members. Fellipe Baldauf, so thanks very much Fellipe. The blog has been specifically designed to serve freelance artists, and those interested in supporting the independent artist community. This includes, but is not limited to, actors, designers, producers, technicians, stage managers, musicians, composers, choreographers, visual artists, filmmakers, craft artists, teaching artists, dancers, writers & playwrights, photographers, etc. Check out the blog, it is very comprehensive and we found it very useful. https://covid19freelanceartistresource.wordpress.com/ I hope you agree the blog is brilliant and not to be missed as essential reading, the writers are non political, non self promoting whilst provide extremely free advice useful lists and links to information on very topical subjects such as: Emergency Funding, International Resources, Best Practices for Online Teaching, Online Platforms, Health and Mental Health Resources, Temporary and Remote Job Opportunities and Events. Example of bands streaming live concerts because of coronavirus include Orange and Gnash. Code Orange drummer and vocalist Jami Morgan told Newsweek that they decided to perform the concert after making every effort to have it happen as planned. He said after all the work put in, the hardcore idols had to do the show at least once. "We need to make two versions of this plan. One: that we could maybe still do this, with the show, because we don't know what's going to happen going forward," Morgan told Newsweek. "Another: we do it empty-arena match style and be the first ones to do it, and try to give everyone the show we've been working so hard on, and turn this negative to at least a little bit of a positive or something enjoyable for people who like heavy music." https://www.newsweek.com/code-orange-gnash-against-me-diplo-stream-shows-coronavirus-1492333 We have just registered to a live broadcast with Vimeo entitled: "How to Plan a virtual event: Vimeo's live production experts tell all". Greg Palmer, Senior Producer at Vimeo states that: "As businesses and organizations shift their in-person event strategies to virtual experiences, Vimeo’s live production team is here to help navigate these changes successfully under tight deadlines. We can provide expert advice on how schools, event coordinators, marketers, and more are evolving their event strategies to optimize engaging live streaming experiences". The broadcast includes: Why live streamed events make sense as a supplement for in person eventsHow Vimeo's virtual package is helping organisations quickly pivot to online experiences Why and when businesses should partner with a third partner production serviceCustomer stories of working with Vimeo's live production team for their virtual event. https://vimeo.com/pt-br/enterprise/live-production-broadcast That's it for now folks, Mel and I hope that you found this useful and share with like-minded people that might benefit. Written by Shena Mitchell and Mel Croucher founding directors of Jeeni.com

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