Top Ten Tips on How To Promote your Music Independently

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Top Ten Tips on How To Promote your Music Independently

Let's set the scene. We believed there would be a load of "How to Videos..." giving expert advice to help musicians, artists and performers along their merry way. We thought just Google it and the rest would be simple. But the quality of what we have found raises the question, "how helpful are these videos really, and do musicians and performers use them"? Do these videos add real value?

To find out more, we're asking the new 400 Unsigned Artist Community members what they think. Maybe they have found a video or a blog which changed their fortunes, and they are willing share and let us know why it had such an impact. Let's see how far this forum opens new discussions and debate.

Having listened to Jasmine from Ditto in the video below, we started to think that our first job might be to start a discussion around "how to promote and market your work".

So you don't have to watch the whole 7 minute video, we have just listed the headlines to get a discussion going. (approx. 60 seconds read time)

1. Making great music, music always comes first.

2. Play as often as you can, make them remember you. Put on a killer live show and make an impact.

3. Start locally, go nationally and then head out on tour. Ed Sheeran says he played at least a thoiusand shows, before he became known in the music industry.

4. Create a website and build a mailing list - which links to your music, bio, promo images, tour dates, mailing list and sign-up form.

5. Get your social media sorted! Keep a consistent brand identity! Include competitions, polls, track snippets, press shots, backstage videos. Use targeted social adds, do not use mass advertising.

6. Check out what other successful performers are doing and learn from them, rather than starting from scratch.

7. Get your tracks PLAYLISTED.

8. Manage your own PR and contact journalists directly. Create an Electronic Press Kit, write a press release, upload your music, send to bloggers & journalists.

9. Surround yourself by the right people. Just because you are independent, that does not mean you have to do everything on your own.

10. Know your audience and focus on your niche!

So that's it folks, let's create our own list and add value to this vital conversation. If you would like to join the new Unsigned Artists Community check us out and send in a request to join today.

https://www.facebook.com/groups/2529935880656436/?source_id=459365401133253

https://vimeo.com/396502327

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23
Jun

The Majestic at The Queens Hotel Southsea

COMPETITION TIME WIN FREE ACCESS FOR A GROUP OF 6 The Queens Hotel Southsea Sunday 13th June 2021. The Majestic is a Roots Rock Reggae band hailing from London. Taking some of the liveliest parts of reggae, from an eclectic set of influences, and with a diversity of origin comes an infectious blend of British and Jamaican music. Formed in the early 1980s by band leader Baba Ras, with its initial success leading to a tour supporting Misty in Roots, and culminating in the Stonehenge Festival of ‘83 alongside Hawkwind. The band then went on hiatus until 2011, when they returned to the UK scene for a second time, racking up an impressive three hundred-plus shows in their first three years. Bit by bit, a gradual change in line up culminated in the six-piece performing today. With a traditional riddim section mixed with rocky guitar leads and saxophone hooks, the Majestic promise a wild spectacle. Whilst a regular at Boomtown and Falmouth Reggae Festival, the band are a familiar face on the wider UK festival circuit, and is intimate with venues such as Brixton’s Hootananny, Brixton Jamm and The Fox And Firkin, frequently playing reggae hotbeds in London and beyond. Currently, the final touches on the band’s second album, Roots and Reality, are being made, being released for summer 2020. The Majestic can now usually be found touring the length and breadth of the UK and further, sharing its own diverse brand of reggae and bringing party vibes everywhere they go. Love, peace and a message of compassion and unity is what The Majestic spread! Uniting their fellow humans through music is an absolute must! Additionally, The Majestic will be performing at the Summer Garden Party hosted at The Queens Hotel Southsea along with Emiliyah and the MightyZ Allstars, Sunday 13th June 2021. How to win: All you have to do is like and share this blog post and we will enter you into the draw to be announced Saturday Night 12 June 2021 at 8pm. Full Details of event can be found at: https://book.events/queensgardenparty/2021-06-13/30015 #funky #upbeat #uplifting #themajestic #blogs #reggaemusic #band #livemusic #jamacianmusic #guitar #saxophone

12
Mar

Voices of 2021

BBC Sounds has just released it's longlist of nominees for the 'BBC Sound of 2021', a prophecy of who they believe will be filling your playlists for the upcoming year, from the best rising talent. Now in it's 19th year, this year's longlist was compiled by a panel of 161 industry experts, including former nominees Billie Eilish (2018) and Stormzy (2015). The winner will be announced in January on BBC News and BBC Radio 1. The 10 acts hoping to win the top spot are: Alfie Templeman - Indie PopBerwyn - Soul Poet / BalladsBree Runway - Trap / R&BDutchavelli - Rap / Hip-HopGirl In Red - Indie PopGreentea Peng - Psychedelic SoulGriff - Bedroom PopHolly Humberstone - Pop BalladsPa Salieu - Rap MaverickThe Lathums - Indie Band To be eligible, musicians must not have been the lead artist on a UK top 10 album, or more than one top 10 single, by 30 October 2020. Artists who have appeared on TV talent shows within the last three years are also ineligible. The top five will be revealed in the New Year on BBC Radio 1 and BBC News, with one artist announced each day from Sunday 3 January until the winner is unveiled on Thursday 7 January. Covid-19 has made launching a music career trickier than ever - and to date, only four of the nominated acts have played a headline gig, which explains the strong showing of bedroom and DIY artists on the list. 2020's winner, Celeste, also suffered setbacks from the pandemic hangover, as her new album release was delayed. Instead she chose to release well received tracks, 'Stop this Flame' and 'Little Runaway' to give us a taster of what is to come. She also became the first singer to ever record an original track 'A Little Love' for the John Lewis Christmas campaign. Her debut album, 'Not Your Muse' is now being released Feb 26th. https://www.youtube.com/watch?v=fwuJFAsZD0k

15
Mar

More Than Just Music with Jeeni

So far, 2021 has been a very busy year for the Jeeni team, so what's new? The platform is growing and growing, and it's more than just music with Jeeni. The first job was to update the website. The look changed, the user experience was enhanced and new channels were added, allowing all the varied talent joining us is easier to find. More than just music, means we welcome all the trades that support the industry, plus the industries that benefit from music itself. The new look channels added, mean we can offer separate sections for all these extra and supporting parts of the creative world. Our Goods and Services channel now gives members access to tutorials for singing, including Opera and Classical, guides to performance prep, as well as studio production. There is also advice on optimising your social media, recording your music, graphics and album artwork. And when the world seems to be spinning at 100mph, you can find help to unwind and seek peace and calm. Tara and Sharmayne - Opera Coaches In the Masterclasses channel, users can sharpen their skills from drums to guitar, and even try the bass guitar lessons from the legend Suzi Quattro. If you require the services of a photographer, director or editor, you can search the various talents listed in the Photography and Videography channel. Or follow the guides on how to do it yourself , even on a limited budget. Plus Jeeni's own image welder, Sharron Goodyear with her special rate offer for a 'virtual shoot' exclusive to our subscribers. Should you be thinking of going before the lens, you could check out the services in the Style and Grooming channel to grab some tips on all aspects of hair, make-up, style and image. CrackaLackTV Editing Tutorial Not forgetting the next generation of creatives, we have a special channel for Juniors to go to for music, dance, stories, teaching and performance tips aimed at the younger musicians and dancers. We are also building the Audio Books channel to encourage writers of stories for children and young adults. Not excluding the oldies, there are currently 31 episodes of Stephen Palmer's 'Hairy London' for the adults to immerse themselves in. One of our most exciting, up-coming channels is Royalty-Free Music for Dancers. Whether your routines are for performance or competition, using other peoples' music can be problematic and expensive. So, Jeeni has set up a channel specifically to address this issue. We are approaching some of our big name contacts, asking them to contribute to this cause and the response has been fantastic, so keep an eye out for the new uploads. If you are willing to allow your music to be used royalty-free, then please think about giving others the benefit of your talent and share the love by uploading to this specific channel. Check out the new look site, build your showcase and get uploading and sharing!

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