Top Ten Tips on How To Promote your Music Independently

Jeeni Blog

Helping the next generation of talent to build a global fanbase

Top Ten Tips on How To Promote your Music Independently

Let's set the scene. We believed there would be a load of "How to Videos..." giving expert advice to help musicians, artists and performers along their merry way. We thought just Google it and the rest would be simple. But the quality of what we have found raises the question, "how helpful are these videos really, and do musicians and performers use them"? Do these videos add real value?

To find out more, we're asking the new 400 Unsigned Artist Community members what they think. Maybe they have found a video or a blog which changed their fortunes, and they are willing share and let us know why it had such an impact. Let's see how far this forum opens new discussions and debate.

Having listened to Jasmine from Ditto in the video below, we started to think that our first job might be to start a discussion around "how to promote and market your work".

So you don't have to watch the whole 7 minute video, we have just listed the headlines to get a discussion going. (approx. 60 seconds read time)

1. Making great music, music always comes first.

2. Play as often as you can, make them remember you. Put on a killer live show and make an impact.

3. Start locally, go nationally and then head out on tour. Ed Sheeran says he played at least a thoiusand shows, before he became known in the music industry.

4. Create a website and build a mailing list - which links to your music, bio, promo images, tour dates, mailing list and sign-up form.

5. Get your social media sorted! Keep a consistent brand identity! Include competitions, polls, track snippets, press shots, backstage videos. Use targeted social adds, do not use mass advertising.

6. Check out what other successful performers are doing and learn from them, rather than starting from scratch.

7. Get your tracks PLAYLISTED.

8. Manage your own PR and contact journalists directly. Create an Electronic Press Kit, write a press release, upload your music, send to bloggers & journalists.

9. Surround yourself by the right people. Just because you are independent, that does not mean you have to do everything on your own.

10. Know your audience and focus on your niche!

So that's it folks, let's create our own list and add value to this vital conversation. If you would like to join the new Unsigned Artists Community check us out and send in a request to join today.

https://www.facebook.com/groups/2529935880656436/?source_id=459365401133253

https://vimeo.com/396502327

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03
Sep

COUNTDOWN IS ON 6 DAYS LEFT TO INVEST

It seems like a long time ago that Jeeni announced that they had reached their funding target in 6 days and were aiming to overfund. Well they did and now they have 6 days remaining and if you want to see our pitch click HERE. Jeeni, the social music platform that brings artists closer to their fans and shares revenue ethically, has successfully raised over £340K on Crowdcube across three rounds. With 350million streamed music subscribers and market growth up by 39% this year, Jeeni is likely to ride the wave and be a huge success, not only with unsigned musicians and performers but with their superfans. “We set a target to raise £100,000 for 2.4% with a pre-market valuation of £4M,” says Jeeni founder Shena Mitchell. “And while we have the support of several major investors, the beauty of Crowdcube is that artists themselves can actually own a stake in the company for as little as £10.” Shena continues, “Jeeni’s mission is to support unsigned music and performers, by helping them build a fanbase. We aim to fast-track careers in the music business, and make sure they take the lion’s share of the revenue that’s raised. Jeeni is needed more than ever in this Covid-19 New Normal, and we have proved that the demand is high. Currently we can only support 100,000 videos, so we must now move up a gear as we head for global roll-out. This Round Three investment will be used to scale up again and launch our next-generation platform. It will also be used to develop our iOS and Android apps. With the financial backing secured, we’ll be creating new jobs in the area, which is great for the local economy. When you consider the wealth of music talent in Portsmouth – hosting over 2,000 music events a year with Victorious, The Guildhall, Band Stand, Wedgewood Rooms, and all the Portsmouth Festivities and pubs – we’re alive to the opportunities of our local music culture, creativity and talent. But with live venues locked down for now, the online opportunity of Jeeni is greatly increased. It’s so cool to think someone reading this might choose to invest in Jeeni now with just £10, and then use Jeeni to build their own fanbase for fame and success! We’re going to try hard to make sure that happens.” JEENI is currently inviting investment on Crowdcube. To find out how to get involved please join our mailing list for updates or check out our fundraising pitch. If you want to see our pitch click HERE.

22
Jul

Investors flock to back anti-rip-off crowdfunder

the Jeeni platform in action Yesterday's Government report took months to come to a conclusion that every musician has known for years. Performers are getting ripped off by the streamed music giants. "While streaming has brought significant profits to the recorded music industry, the talent behind it sees pitiful returns," said Julian Knight, MP. Now, Her Majesty's Government intends new legislation to give musicians and songwriters the right to "equitable remuneration", but like so many empty promises and good intentions that may be an ambition which proves impossible to deliver. But there is an ethical alternative to the problem. It's an online app called Jeeni. On Jeeni, artists and creatives keep 100% of everything they earn, and thousands of performers are already on board, with an audience outreach that has grown to over two million. The growth of Jeeni has been so fast that they marked yesterday's Government promises by turning to crowdfunding to expand their capacity to meet demand, raising over £46,000 in a few hours. Check out their campaign HERE and join the list of supporters and celebrities who are flocking to the cause.

10
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Ariana May - ‘Perfect for You’ EP Review

Aspiring singer-songwriter, Ariana’s first project is a dramatic bundle of tracks that leaves you eager for more of her sweetly written and theatrical ballads. At just 16 years old, Ariana already possesses a promising level of sophistication and musical maturity which incurs an exciting sense of, ‘If this is what she’s producing now, imagine what’s yet to come!’ From the title track, ‘Perfect for You’, Ariana sets the pace by outlining her raw strengths; her piano and most importantly, her voice. The phrasing and melodic rhythm of the opening line is so unconventional and bends in a way that only a voice and a guitar can. The bittersweet narrative is best expressed by the simplicity of a sole piano accompaniment for Ariana’s vocals, a creative decision possibly inspired by Adele’s heartbroken hit, ‘Someone Like You’. ‘Embers of the Sun’ embraces more instrumental parts such as pizzicato strings, bass and percussive parts that initially give off a Björk-esque, mysterious element. The tone here is somewhat darker and more somber than the previous with the descending, minor pre-chorus chords and echoed, spacey beat. Unmistakable theatrical and musical elements are contained in this romantic, poetic track, which is no surprise seeing that Ariana considers Leonard Berstein a strong influence in her work. The final track here, ‘So many things I should have said’ is a retrospective reflection on the past and Ariana’s thought process on how its unfolded. Ariana partners the almost regretful narrative with a comforting and stripped back ballad of gentle electric piano and sweeping synth pads. Ariana’s first collection of songs is a stunning and impressive display of honest emotion and past experiences and we can’t wait to see what she does next. How can Jeeni support artists like Ariana May? JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience. • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make. • We empower our audience and reward them every step of the way. • We promise to treat our members ethically, fairly, honestly and with respect. • Access to artist liaison and a supportive marketing team Check out Ariana May’s page on Jeeni: https://jeeni.com/?s=ariana+may

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