Music pioneer and business strategist Kelli Richards exclusive interview with General Manager of Artist Services at Ticketmaster, Zeeshan Zaidi. Visit Kelli’s website (https://kellirichards.com) to sign up to her newsletter. Kelli Richards is a seasoned business development exec in digital media — especially in music tech — and a “swat team” strategist with a strong proven track record in identifying opportunities and driving a vision to life from concept to execution. As a ‘superconnector’ she has established long-term trusted relationships with stakeholders across the ecosystem including mainstream talent, content creators, media execs, tech innovators and leaders, brand execs and investors.