Jeeni Blog

Helping the next generation of talent to build a global fanbase

1 DAY TO GO

/ By Shena Mitchell
1 DAY TO GO

So here we are, heading into our final day of this raise, and what would you expect us to do?

Trumpet our success?

There's no need to state the obvious.

Beg for additional pledges?

It's not our style to beg.

Thank everybody from the bottom of our hearts?

We've already done that.

Leave it all up to you?

It's always been left up to you.

Let's help save the world instead.

The United Nations report on climate change has issued "code red for humanity," and a roadmap has just been published for the music industry to lower carbon emissions and stop global destruction. The scientists responsible hope it will inspire millions of music fans to live more sustainably too.

The report has taken two years of research data supplied by the band Massive Attack, and it recommends "super low carbon practices to deal with how musicians, promoters, tour managers and agents should work in order to keep the rise in global warming restricted to 1.5 degrees."

Really? In which case there is one music organisation which has been putting every one of their recommendations into practice since the day it was founded. That's right, it's us!

Here at Jeeni ...

• No Team Jeeni members commute to work. We all work from home.

• Team Jeeni members do not use private or public transport for any work operations.

• All meetings, conferences, interviews and recordings are held online. 

• We keep Jeeni offices carbon-neutral to the best of our ability, and they are completely paper-free.

• Jeeni festivals and performances are all held online, and involve no audience transport whatsoever.

• Our mission is to provide an ethical alternative for artists, audiences and investors. Always has been. Always will be.

If what we are doing here at Jeeni strikes a chord with you and with yours and with what you believe in, then you know what to do. And there's one day left to do it. Check out our pitch here: https://bit.ly/3BhEeia

With love,

Team Jeeni

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Kickstart Scheme - Jeeni Marketing Executive Freya Devlin

12
Oct

Kickstart Scheme - Jeeni Marketing Executive Freya Devlin

   Launched by Rishi Sunak last September as a result of the COVID-19 pandemic. The Government’s Kickstart Scheme provides funding to employers to create jobs for 16–24-year-olds who are receiving Universal Credit and at risk of long-term unemployment. Jeeni have already successfully taken on young people through the scheme and will continue doing so. The successful Kickstart employees are taken on for initial placement of up to 6 months. And given training to learn new skills, and ongoing support to look for long-term, permanent work. What was your role within Jeeni? My title within Jeeni was marketing executive, but my responsibilities were very broad. Everything from content planning, crowdfunding, PR and copywriting. Although I mostly focused on promoting Jeeni events, writing blogs and social media management. What skills did you believe you have developed during your time at Jeeni? I’ve developed many skills everything from SEO to project planning. But most of all I believe I’ve developed my soft skills such as team working, critical thinking, and communication. Working remotely it's important to utilise time management and to be extremely organised, so these are skills I've further developed. Additionally, I've been encouraged to work both independently and collaborate with colleagues. In doing so I have become more self-sufficient as well as improving my interpersonal skills. What did you enjoy the most during your time at Jeeni? Overall, I have enjoyed my entire experience working at Jeeni as part of the Kickstart Scheme. A few notable things would definitely be promoting various types of artists, marketing for events and working alongside a team who are passionate about the work that they do. Seeing the success of projects I've worked on and the experience I've gained has helped me become more confident in my own capabilities. Do you have any tips for future Jeeni employees, that will help them succeed?  I think that it’s important to trust in your own abilities while also taking on board advice from others and learning along the way. Jeeni is such a supportive company, that encourages creativity and personal growth. So I believe that just being yourself and working hard will guarantee success. What would you say are some of the best aspects / features of Jeeni?  Jeeni is an incredible platform for creatives to share their work, they are treated fairly while keeping everything that they earn. It's a welcome contrast to the majority of streaming services that are available. Jeeni shines a spotlight on independent artists who otherwise may struggle to be heard over the noise of big record labels. Furthermore, Jeeni supports all types of creatives not just music artists but dancers, animators, voice actors and more. Do you have any suggestions on how Jeeni could perhaps be more effective as an overall streaming platform? To just keep improving on what they are already doing and to remain focused on independent talent. Goals for the future? I’d like to keep learning and improving my skills, take on bigger projects, and hopefully be working for a company that values its staff, customers, and creative talent just as Jeeni does. It's been a great opportunity to work with Jeeni through the Kickstart Scheme. And the experience I've gained will continue to support me throughout my career.

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Interview with Opera Star Joy Tamayo, Inside Story at Jeeni

03
Sep

Interview with Opera Star Joy Tamayo, Inside Story at Jeeni

Kate Stewart’s Inside Story interview with the great opera soprano Joy Tamayo, star of Spring Street, global premiere on Jeeni.com Spring Street is an opera that was created by one of Jeeni’s biggest supporters Pete Wyer. How did he approach you to take part? With Pete we worked together back in 2019 for the Twilight Chorus, we performed this at the Brooklyn Botanical Gardens. But we weren’t actually introduced then. In 2020 January I wrote him an email, inviting him to an opera that I wrote which we turned into a film. He wrote me back and said “WOW! You guys are making something”, and so we started talking about projects and he sent me a song and he said, “a soprano is doing this, what do you think of it?” And that just started the ball rolling so to speak for this project. What did you think of the project once Pete described it to you? His music really excited me; the Twilight Chorus resonated with me well. And with this project when I first looked at the music, I thought it was beautiful that he found a way to commemorate his friends. This is something I love doing as well with my group, it’s storytelling and its wonderful music. So I immediately said yes, before he started giving me the music. And without even knowing the rest of the performers. You have been performing since around the age of three, what made you choose opera over other genres of music? I don’t think I chose opera, at three I was mostly singing with my dad, my parents really inculcated this love for music at such a young age. And I remember my dad would play the guitar and I would sing with him. So, this love for singing in particular I think brought me to the realisation that I love to do music. I got into the Philippines high school for the arts when I was 12 and it was just a normal progression from a love for music and focusing on opera. Because that was the type of music that the school was also teaching. In retrospect, I love other types of singing as well. And the pandemic has allowed me to explore other types of music. Also realising that you can just sing in your living room and have a setup, your microphone, your preamp and file-sharing as we did with Pete’s work, it was all online. So back to the question, I didn’t choose opera, I just thought music was wonderful. And I had an easy time expressing myself through music and opera. And now I’m exploring with singing and not really minding the boundaries and structures. I really love the discipline and rigour that comes with opera singing. So I still bring that with me even with other types of music that I’m exploring right now. You haven’t actually been able to meet many of the other cast members in person yet. So has it been strange working on a brand-new opera in a global pandemic? Yes, to say the least, New York being silent, for fourteen months or so, it’s been odd. I met Heday one of the performers this year, we did a video. But I was just going around with them, I didn’t have a big part in the video. But I was able to say Hi to Maren and Heday. It’s been strange but you make the best of the situation and it’s been really exciting and fun.  So, Spring Street is based in Manhattan and you’re based in Brooklyn but as you said you are originally from the Philippines. So how did that relocation come about? I got a scholarship at Crane School of Music, in upstate New York and so followed the American dream and moved here. It’s been a wild ride! For us in the Philippines your always thinking of the next step and for me being offered a scholarship, exploring another country, and also making sure that I do my best at the particular genre that I was exploring at that time, which was opera, it felt like the best move for me at that point. So, I moved to upstate New York and then I ended up here in Brooklyn and it's where I’ve been since 2014. So, Joy as well as being an amazing singer your also an actress and I’ve seen clips of the opera and your facial expressions in Spring Street are well, full of Joy I guess. It looks like you had a lot of fun with it, did you enjoy taking part? Yes, that was super fun! I remember it was around probably the end of winter when we shot some of the videos, and as you can imagine we were stuck at home for the longest time. So to be able to go outside and shoot some videos, was really fun. And to leave the living room, you know most of the videos were shot in the living room. And I remember I would send some videos to Pete, and he would say “you know what we could use this for this part” just like a collaboration back and forth. Your performance in spring street is going to be streamed worldwide on Jeeni.com in a couple of months too, a far bigger audience that could fit in an opera house. How do you feel about that? It’s hard to wrap my head around that, I haven't really contemplated the meaning of that big of a project. Now everything is online, a cat video can have millions of views, more than for example the Mets latest opera. But it’s certainly exciting. With this pandemic it seems like all of us are doing things; making art, making music, building communities in the living room, so it’s about file sharing, “oh watch this” or “have you seen my latest video”. There’s so much stuff online so I’m very excited about doing a similar thing. To finish today, Joy you’re a soprano which means that you have the highest vocal range of all of the vocal types. So I don’t suppose you could give us a little tiny demonstration? Although it is early morning in New York, so she hasn’t had the chance to warm up Joy complies happily. “No pressure” she laughs and proceeds to demonstrate her amazing vocal skills. You can watch the Inside Story Interview with Joy Tamayo by clicking here: Joy Tamayo Inside Story Spring Street Opera Joy Tamayo will be performing in the exclusive world première of Spring Street and the full performance can be watched Saturday 24th July 2021 on https://jeeni.com/springstreet/ Inspired by life on Spring Street, Manhattan – setting the poetry of Steve Dalachinsky and Yuko Otomo to music by Pete Wyer – wildly eclectic like the street itself.

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How to Monetise Live Streaming

05
Jun

How to Monetise Live Streaming

The Independent Musicians and Performers Community wants to spotlight the fact that as gigs, concerts, tours and festivals are cancelled, musicians and performers will be unable to play in front of significant live audiences for the foreseeable future. Some of our members have asked for advice on what software or streaming platforms to use and how can this community help them monetise live streaming. The monetisation of live streaming is possible in a few different ways. The most straightforward one is via donations, which is pretty quick and simple to set up via PayPal. Having spent a couple of days looking for sound advice and guidance I found this blog which was sent in by one of our members. Fellipe Baldauf, so thanks very much Fellipe. The blog has been specifically designed to serve freelance artists, and those interested in supporting the independent artist community. This includes, but is not limited to, actors, designers, producers, technicians, stage managers, musicians, composers, choreographers, visual artists, filmmakers, craft artists, teaching artists, dancers, writers & playwrights, photographers, etc. Check out the blog, it is very comprehensive and we found it very useful. https://covid19freelanceartistresource.wordpress.com/ I hope you agree the blog is brilliant and not to be missed as essential reading, the writers are non political, non self promoting whilst provide extremely free advice useful lists and links to information on very topical subjects such as: Emergency Funding, International Resources, Best Practices for Online Teaching, Online Platforms, Health and Mental Health Resources, Temporary and Remote Job Opportunities and Events. Example of bands streaming live concerts because of coronavirus include Orange and Gnash. Code Orange drummer and vocalist Jami Morgan told Newsweek that they decided to perform the concert after making every effort to have it happen as planned. He said after all the work put in, the hardcore idols had to do the show at least once. "We need to make two versions of this plan. One: that we could maybe still do this, with the show, because we don't know what's going to happen going forward," Morgan told Newsweek. "Another: we do it empty-arena match style and be the first ones to do it, and try to give everyone the show we've been working so hard on, and turn this negative to at least a little bit of a positive or something enjoyable for people who like heavy music." https://www.newsweek.com/code-orange-gnash-against-me-diplo-stream-shows-coronavirus-1492333 We have just registered to a live broadcast with Vimeo entitled: "How to Plan a virtual event: Vimeo's live production experts tell all". Greg Palmer, Senior Producer at Vimeo states that: "As businesses and organizations shift their in-person event strategies to virtual experiences, Vimeo’s live production team is here to help navigate these changes successfully under tight deadlines. We can provide expert advice on how schools, event coordinators, marketers, and more are evolving their event strategies to optimize engaging live streaming experiences". The broadcast includes: Why live streamed events make sense as a supplement for in person eventsHow Vimeo's virtual package is helping organisations quickly pivot to online experiences Why and when businesses should partner with a third partner production serviceCustomer stories of working with Vimeo's live production team for their virtual event. https://vimeo.com/pt-br/enterprise/live-production-broadcast That's it for now folks, Mel and I hope that you found this useful and share with like-minded people that might benefit. Written by Shena Mitchell and Mel Croucher founding directors of Jeeni.com

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