Jeeni Blog

Helping the next generation of talent to build a global fanbase

1 DAY TO GO

/ By Shena Mitchell
1 DAY TO GO

So here we are, heading into our final day of this raise, and what would you expect us to do?

Trumpet our success?

There's no need to state the obvious.

Beg for additional pledges?

It's not our style to beg.

Thank everybody from the bottom of our hearts?

We've already done that.

Leave it all up to you?

It's always been left up to you.

Let's help save the world instead.

The United Nations report on climate change has issued "code red for humanity," and a roadmap has just been published for the music industry to lower carbon emissions and stop global destruction. The scientists responsible hope it will inspire millions of music fans to live more sustainably too.

The report has taken two years of research data supplied by the band Massive Attack, and it recommends "super low carbon practices to deal with how musicians, promoters, tour managers and agents should work in order to keep the rise in global warming restricted to 1.5 degrees."

Really? In which case there is one music organisation which has been putting every one of their recommendations into practice since the day it was founded. That's right, it's us!

Here at Jeeni ...

• No Team Jeeni members commute to work. We all work from home.

• Team Jeeni members do not use private or public transport for any work operations.

• All meetings, conferences, interviews and recordings are held online. 

• We keep Jeeni offices carbon-neutral to the best of our ability, and they are completely paper-free.

• Jeeni festivals and performances are all held online, and involve no audience transport whatsoever.

• Our mission is to provide an ethical alternative for artists, audiences and investors. Always has been. Always will be.

If what we are doing here at Jeeni strikes a chord with you and with yours and with what you believe in, then you know what to do. And there's one day left to do it. Check out our pitch here: https://bit.ly/3BhEeia

With love,

Team Jeeni

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Top Ten Tips on How To Promote your Music Independently

04
Jun

Top Ten Tips on How To Promote your Music Independently

Let's set the scene. We believed there would be a load of "How to Videos..." giving expert advice to help musicians, artists and performers along their merry way. We thought just Google it and the rest would be simple. But the quality of what we have found raises the question, "how helpful are these videos really, and do musicians and performers use them"? Do these videos add real value? To find out more, we're asking the new 400 Unsigned Artist Community members what they think. Maybe they have found a video or a blog which changed their fortunes, and they are willing share and let us know why it had such an impact. Let's see how far this forum opens new discussions and debate. Having listened to Jasmine from Ditto in the video below, we started to think that our first job might be to start a discussion around "how to promote and market your work". So you don't have to watch the whole 7 minute video, we have just listed the headlines to get a discussion going. (approx. 60 seconds read time) 1. Making great music, music always comes first. 2. Play as often as you can, make them remember you. Put on a killer live show and make an impact. 3. Start locally, go nationally and then head out on tour. Ed Sheeran says he played at least a thoiusand shows, before he became known in the music industry. 4. Create a website and build a mailing list - which links to your music, bio, promo images, tour dates, mailing list and sign-up form. 5. Get your social media sorted! Keep a consistent brand identity! Include competitions, polls, track snippets, press shots, backstage videos. Use targeted social adds, do not use mass advertising. 6. Check out what other successful performers are doing and learn from them, rather than starting from scratch. 7. Get your tracks PLAYLISTED. 8. Manage your own PR and contact journalists directly. Create an Electronic Press Kit, write a press release, upload your music, send to bloggers & journalists. 9. Surround yourself by the right people. Just because you are independent, that does not mean you have to do everything on your own. 10. Know your audience and focus on your niche! So that's it folks, let's create our own list and add value to this vital conversation. If you would like to join the new Unsigned Artists Community check us out and send in a request to join today. https://www.facebook.com/groups/2529935880656436/?source_id=459365401133253 https://vimeo.com/396502327

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26,426 views of Jeeni Blogs since we launched Crowdcube

10
Jun

26,426 views of Jeeni Blogs since we launched Crowdcube

With 5 days to go on Crowdcube we are reflecting on what we could have done better and how we could have improved our campaign, as well as on our successes. Even though we "bust a gut" working 7 days a week for 5 months, we always want to reflect and improve where we can. Both Mel and I are academic in terms of looking at all the options and possibilities and like to analyse our work, and most days we take time to look at how things could be improved. We are not critical of each other, just honest and reflective in an open and supportive way. Jeeni, the social music platform that brings artists closer to their fans and shares revenue ethically, has successfully raised over £340K on Crowdcube across three rounds. If you want to see our pitch click HERE. As part of the campaign we launched Jeeni.blog which has been a huge success and we have had over 26,426 active views, and my LinkedIn has over 12,000 followers. LinkedIn has become my preferred social media and we have genuinely started moving away from Twitter and Instagram. I find it much more professional, interesting and informative. So as part of our learning we are going to learn how LinkedIn can best support Jeeni going forward. Our Facebook Group Independent Musicians and Performers has also been a huge success with over 2,500 new and active members with organic growth, and over 1,300 posts, comments and reactions with no advertising spend, engaging with over 30,000 unsigned artists with a zero cost of acquisition. Click HERE to visit or return to jeeni.com

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My grandfather was killed by a rubbish truck.

06
Jun

My grandfather was killed by a rubbish truck.

Jeeni has returned to Crowdcube to raise more funds for helping new talent. Jeeni founding director Mel Croucher says, “I admit we’re ahead of our original schedule, but there’s still so much more to do. We need to scale our online platform globally now and build our mass artist showcases. Then we can hit all our targets, and give our new artists the recognition they deserve.” If you want to see our pitch click HERE. Mel has been writing the best-loved column in top-selling tech magazines for over 30 years. Now he’s agreed to share his work with all our members. He’s a video games pioneer and musician, and to to find out more about Mel check out his Wikipedia page. https://en.wikipedia.org/wiki/Mel_Croucher. Here’s one of Mel’s latest! One bright Autumn morning, my grandfather was killed by a rubbish truck. He got run over crossing the road on his regular walk to work. He was 84. And I am comforted to know that he loved his work as much as he loved his walk. As for me, I have yet to reach that ripe old age but I am still working most hours, most days. It's not so much that I love my work, more that I don't know what else to do. When I was younger, so much younger than today, I was promised a sci-fi world where all labour would be performed by robots, leaving us humans to enjoy a more meaningful existence. Before my grandfather was born, Karl Marx wrote that in a mechanised society workers would be freed from the monotony of work to “hunt in the morning, fish in the afternoon, criticise after dinner.” My grandfather certainly never saw such a sci-fi world or Marxist society, and I'm still waiting for it. But the way things are going I may not have to wait much longer for robots to take over the tedium of work. Judging by their behaviour, I suspect that most telemarketers, receptionists, estate agents and bar tenders were replaced by robots ages ago. And for drivers, machine operators and manual workers, it can only be only a matter of time. The first robot aircraft pilot took to the skies then navigated flawlessly and landed safely way back in 1947. Robots have been successfully conducting complex heart surgery since 2004. Artificial intelligence has already reached the cognitive power of a nine year-old human, in which case it is qualified to run for President of the USA in November. But do we really need political leaders to tell us how best to fill our waking hours? If we can develop all these technological wonders then we should be smart enough to work it out for ourselves. Our waking hours are dominated by work, whether we are in work or not. Strikers are depicted as troublemakers. Artists are depicted as idle. The poor are depicted as scroungers. The state cajoles the unemployed, the sick and the disabled to get off their arses and work. We are educated with the goal of work in mind, then having worked all our lives we are grudgingly handed back a mingy pension which we paid for in the first place. The idealised worker works in order to pay the childminder, the Deliveroo driver, the dog walker, the baker, the brewer, the app maker, because the idealised worker has no time left for such things. The idealised worker is too busy working to do any of these things for herself. For huge numbers of us the significance of the old certainties of community, religion, politics, and even family, have all fallen away to be replaced by work. For huge numbers of us work is how we give our lives meaning, while at the same time work has become more precarious, more impersonal, more stressful, and the app-driven gig economy is a perfect example of this. Yet everybody knows that automation is already capable of doing most manual jobs of work, and now artificial intelligence is predicted as achieving the capability of taking over most desk-bound jobs too. Since the pandemic, the entire framework of work is falling apart. But as a species we are not hardwired to work for a living. We never have been. We were lied to by those who said we must work, either to deserve a mythological afterlife, or protect an artificial realm, or for supposed honour, or someone else's glory, or for tokens of currency that can only be spent at the store owned by the company that issues those tokens in the first place. But of course all of those motivations are a con. And an obvious con at that. So here's the thing. Now we have cheap reliable technology, let's get all the robots to do as much of the muscle work as they can, and let's get all the artificial intelligences to do as much of the brain work as they can. Then let's redistribute the remaining working hours evenly to we the people, and in return pay ourselves some of that fabricated stuff called money so we can buy good food and decent shelter. By my reckoning six hours a day, three days a week will do nicely to pick up the slack left by the robots. Work needn't be useless. Work includes child-rearing, caring for the elderly and protecting the vulnerable. It also includes growing food, dreaming up new businesses and fixing the tap. And work includes creating music and dance and poetry and streaming it on Jeeni.com. It is self-evident that all valid work is worth the same valid reward. This is not a Marxist idea, or even a socialist proposal. It's the Tories who bang on about work being such a good thing and everyone pulling their weight, and I completely agree with them. Margaret Thatcher, that champion of work culture, said, “The heresies of one period become the orthodoxies of the next.” Yes indeedy, so bring on the robots and the electronic brains. If work is such a good thing then let everyone have a go for a few hours a week for a universal payment. And don't worry about how the payment is distributed, the accounts have all been reckoned by computers for years. Click HERE to visit or return to jeeni.com

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