Jeeni Blog

Helping the next generation of talent to build a global fanbase

1 DAY TO GO

/ By Shena Mitchell
1 DAY TO GO

So here we are, heading into our final day of this raise, and what would you expect us to do?

Trumpet our success?

There's no need to state the obvious.

Beg for additional pledges?

It's not our style to beg.

Thank everybody from the bottom of our hearts?

We've already done that.

Leave it all up to you?

It's always been left up to you.

Let's help save the world instead.

The United Nations report on climate change has issued "code red for humanity," and a roadmap has just been published for the music industry to lower carbon emissions and stop global destruction. The scientists responsible hope it will inspire millions of music fans to live more sustainably too.

The report has taken two years of research data supplied by the band Massive Attack, and it recommends "super low carbon practices to deal with how musicians, promoters, tour managers and agents should work in order to keep the rise in global warming restricted to 1.5 degrees."

Really? In which case there is one music organisation which has been putting every one of their recommendations into practice since the day it was founded. That's right, it's us!

Here at Jeeni ...

• No Team Jeeni members commute to work. We all work from home.

• Team Jeeni members do not use private or public transport for any work operations.

• All meetings, conferences, interviews and recordings are held online. 

• We keep Jeeni offices carbon-neutral to the best of our ability, and they are completely paper-free.

• Jeeni festivals and performances are all held online, and involve no audience transport whatsoever.

• Our mission is to provide an ethical alternative for artists, audiences and investors. Always has been. Always will be.

If what we are doing here at Jeeni strikes a chord with you and with yours and with what you believe in, then you know what to do. And there's one day left to do it. Check out our pitch here: https://bit.ly/3BhEeia

With love,

Team Jeeni

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Kickstart Scheme - Jeeni Marketing Executive Freya Devlin

12
Oct

Kickstart Scheme - Jeeni Marketing Executive Freya Devlin

   Launched by Rishi Sunak last September as a result of the COVID-19 pandemic. The Government’s Kickstart Scheme provides funding to employers to create jobs for 16–24-year-olds who are receiving Universal Credit and at risk of long-term unemployment. Jeeni have already successfully taken on young people through the scheme and will continue doing so. The successful Kickstart employees are taken on for initial placement of up to 6 months. And given training to learn new skills, and ongoing support to look for long-term, permanent work. What was your role within Jeeni? My title within Jeeni was marketing executive, but my responsibilities were very broad. Everything from content planning, crowdfunding, PR and copywriting. Although I mostly focused on promoting Jeeni events, writing blogs and social media management. What skills did you believe you have developed during your time at Jeeni? I’ve developed many skills everything from SEO to project planning. But most of all I believe I’ve developed my soft skills such as team working, critical thinking, and communication. Working remotely it's important to utilise time management and to be extremely organised, so these are skills I've further developed. Additionally, I've been encouraged to work both independently and collaborate with colleagues. In doing so I have become more self-sufficient as well as improving my interpersonal skills. What did you enjoy the most during your time at Jeeni? Overall, I have enjoyed my entire experience working at Jeeni as part of the Kickstart Scheme. A few notable things would definitely be promoting various types of artists, marketing for events and working alongside a team who are passionate about the work that they do. Seeing the success of projects I've worked on and the experience I've gained has helped me become more confident in my own capabilities. Do you have any tips for future Jeeni employees, that will help them succeed?  I think that it’s important to trust in your own abilities while also taking on board advice from others and learning along the way. Jeeni is such a supportive company, that encourages creativity and personal growth. So I believe that just being yourself and working hard will guarantee success. What would you say are some of the best aspects / features of Jeeni?  Jeeni is an incredible platform for creatives to share their work, they are treated fairly while keeping everything that they earn. It's a welcome contrast to the majority of streaming services that are available. Jeeni shines a spotlight on independent artists who otherwise may struggle to be heard over the noise of big record labels. Furthermore, Jeeni supports all types of creatives not just music artists but dancers, animators, voice actors and more. Do you have any suggestions on how Jeeni could perhaps be more effective as an overall streaming platform? To just keep improving on what they are already doing and to remain focused on independent talent. Goals for the future? I’d like to keep learning and improving my skills, take on bigger projects, and hopefully be working for a company that values its staff, customers, and creative talent just as Jeeni does. It's been a great opportunity to work with Jeeni through the Kickstart Scheme. And the experience I've gained will continue to support me throughout my career.

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Own a stake in this Portsmouth-based start-up for just £10, and help musicians gain recognition and revenue!

03
Sep

Own a stake in this Portsmouth-based start-up for just £10, and help musicians gain recognition and revenue!

Jeeni, the social music platform that brings artists closer to their fans – and shares revenue ethically – is poised to become the first Portsmouth-based start-up to go on Crowdcube for its third round. We have already raised 95% of our £100K target in four days. If you want to see our pitch click HERE. With 350million streamed music subscribers and market growth up by 39% this year, Jeeni is likely to ride the wave and be a huge success, not only with unsigned musicians and performers but with their superfans. “We’re standing by to raise £100,000 for 2.4% with a pre-market valuation£4M,” says Jeeni founder Shena Mitchell.  “And while we are already negotiating with several major investors, the beauty of Crowdcube is that the artists themselves can actually own a stake in the company for as little as £10.” Shena continues, “Jeeni’s mission is to support unsigned music and performers, by helping them build a fanbase.  We aim to fast-track careers in the music business, and make sure they take the lion’s share of the revenue that’s raised. Jeeni is needed more now than ever and we have proved that the demand is high. Currently we can only support 100,000 videos, so we must now move up a gear as we head for global roll-out.  This Round Three investment will be used to scale up again and launch our next-generation platform. It will also be used to develop our IoS and Android apps."  When the financial backing has been secured and we go live, we’ll be creating new jobs in the area, which is great for the local economy.  When you consider the wealth of music talent in Portsmouth – hosting over 2,000 music events a year with Victorious, The Guildhall, Band Stand, Wedgewood Rooms, and all the Portsmouth Festivities and pubs – we’re alive to the opportunities of our local music culture, creativity and talent. But with live venues locked down for now, the online opportunity of Jeeni is needed more than ever. It’s so cool to think someone reading this might choose to invest in Jeeni now with just £10, and then use Jeeni to build their own fanbase for fame and success!  We’re going to try hard to make sure that happens.” JEENI is currently inviting investment on Crowdcube.  To find out how to get involved please join our mailing list for updates or check out our fundraising pitch. If you want to see our pitch click HERE.

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More Than Just Music with Jeeni

15
Mar

More Than Just Music with Jeeni

So far, 2021 has been a very busy year for the Jeeni team, so what's new? The platform is growing and growing, and it's more than just music with Jeeni. The first job was to update the website. The look changed, the user experience was enhanced and new channels were added, allowing all the varied talent joining us is easier to find. More than just music, means we welcome all the trades that support the industry, plus the industries that benefit from music itself. The new look channels added, mean we can offer separate sections for all these extra and supporting parts of the creative world. Our Goods and Services channel now gives members access to tutorials for singing, including Opera and Classical, guides to performance prep, as well as studio production. There is also advice on optimising your social media, recording your music, graphics and album artwork. And when the world seems to be spinning at 100mph, you can find help to unwind and seek peace and calm. Tara and Sharmayne - Opera Coaches In the Masterclasses channel, users can sharpen their skills from drums to guitar, and even try the bass guitar lessons from the legend Suzi Quattro. If you require the services of a photographer, director or editor, you can search the various talents listed in the Photography and Videography channel. Or follow the guides on how to do it yourself , even on a limited budget. Plus Jeeni's own image welder, Sharron Goodyear with her special rate offer for a 'virtual shoot' exclusive to our subscribers. Should you be thinking of going before the lens, you could check out the services in the Style and Grooming channel to grab some tips on all aspects of hair, make-up, style and image. CrackaLackTV Editing Tutorial Not forgetting the next generation of creatives, we have a special channel for Juniors to go to for music, dance, stories, teaching and performance tips aimed at the younger musicians and dancers. We are also building the Audio Books channel to encourage writers of stories for children and young adults. Not excluding the oldies, there are currently 31 episodes of Stephen Palmer's 'Hairy London' for the adults to immerse themselves in. One of our most exciting, up-coming channels is Royalty-Free Music for Dancers. Whether your routines are for performance or competition, using other peoples' music can be problematic and expensive. So, Jeeni has set up a channel specifically to address this issue. We are approaching some of our big name contacts, asking them to contribute to this cause and the response has been fantastic, so keep an eye out for the new uploads. If you are willing to allow your music to be used royalty-free, then please think about giving others the benefit of your talent and share the love by uploading to this specific channel. Check out the new look site, build your showcase and get uploading and sharing!

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