Ace Bermuda - ‘WTF is Ace Bermuda?’ (Feat. Jada Freeman & Profiiit) Single Review

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Ace Bermuda - ‘WTF is Ace Bermuda?’ (Feat. Jada Freeman & Profiiit) Single Review

If the elusive, grand and electrifying Ace Bermuda were a TV show, ‘WTF Is Ace Bermuda’ would be their theme song. The collective’s first official release perfectly encapsulates the group’s innovative intentions and collaborative nature.

The first official emergence of Ace Bermuda has been literally years in the making and although they took their sweet time to release a track, the debut has smashed all expectations. Brand new to Jeeni, we’re so lucky to catch this group at the genesis of their refreshing and wild style of alt hip-hop/electronic fusion.

This act consists of a core partnership of Jake Thomas and Jacob Richardson, two evil-genius producers, who work overtime for the chief himself, Mr. Ace Bermuda. The semi-retired industry legend watches from a distance and nods his approval as the two do his creative bidding.

‘WTF Is Bermuda’ is a living, breathing organism which shifts and morphs around whoever takes to the mic at any given time. Where other electronic based producers might copy and paste chunks of identical audio to flesh out a track, the Bermuda beat-makers give each bar attention, care and detail. Similarly, neither feature steals the show, but instead are balanced and work together incredibly well.

American rapper, Profiiit brings a stone-cold iciness to the middle section of the track. His second verse is accompanied by a harsh, yet distant synth that snakes alongside his un-faltering bars and propels the part even higher. East London’s Jada Freeman sing/raps her smooth, and captivating featured verse as the track begins to peak and wind down. The reverb settings and panning given to her vocalisations brings an ethereality to her voice which adorns the outro with charm and beauty.

A potential reason behind Ace Bermuda's ambiguous sense of identity is also subtly addressed here on the group's debut single, another reason why this track is important to the act's timeline and history. A repeating verse heard at the beginning of the track and throughout, criticises those who value their image above a message that they could be expressing, "Look, another self promoter, spread your face, not your voice". This ideology was infamously held by the late MF DOOM; the masked rapper was known for occasionally sending imposters in his stead at live shows to outline the unimportance of his actual identity. This is an interesting stance in the music industry, which luckily has been continued with acts like Ace Bermuda.

Check out Ace Bermuda’s showcase on Jeeni: https://jeeni.com/showcase/AceBermuda/

The Ace Bermuda masterminds have a lot more up their sleeve. Follow the group on socials:

Instagram: https://www.instagram.com/ace.bermuda/

Twitter: https://twitter.com/ace_bermuda

Facebook: https://www.facebook.com/ace.bermuda.927

They also have an upcomming live show with ‘Naytiive’ at Fiddler’s Elbow, Camden on the 12^th of February: https://www.ticketweb.uk/event/limited-tickets-naytiive-support-the-fiddlers-elbow-tickets/11537915?pl=hotvox&edpPlParam=%3Fpl%3Dhotvox

How can Jeeni support artists like Ace Bermuda?

JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience.

• We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make.
• We empower our audience and reward them every step of the way.
• We promise to treat our members ethically, fairly, honestly and with respect.
• Access to artist liaison and a supportive marketing team.

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03
Sep

Own a stake in this Portsmouth-based start-up for just £10, and help musicians gain recognition and revenue!

Jeeni, the social music platform that brings artists closer to their fans – and shares revenue ethically – is poised to become the first Portsmouth-based start-up to go on Crowdcube for its third round. We have already raised 95% of our £100K target in four days. If you want to see our pitch click HERE. With 350million streamed music subscribers and market growth up by 39% this year, Jeeni is likely to ride the wave and be a huge success, not only with unsigned musicians and performers but with their superfans. “We’re standing by to raise £100,000 for 2.4% with a pre-market valuation£4M,” says Jeeni founder Shena Mitchell. “And while we are already negotiating with several major investors, the beauty of Crowdcube is that the artists themselves can actually own a stake in the company for as little as £10.” Shena continues, “Jeeni’s mission is to support unsigned music and performers, by helping them build a fanbase. We aim to fast-track careers in the music business, and make sure they take the lion’s share of the revenue that’s raised. Jeeni is needed more now than ever and we have proved that the demand is high. Currently we can only support 100,000 videos, so we must now move up a gear as we head for global roll-out. This Round Three investment will be used to scale up again and launch our next-generation platform. It will also be used to develop our IoS and Android apps." When the financial backing has been secured and we go live, we’ll be creating new jobs in the area, which is great for the local economy. When you consider the wealth of music talent in Portsmouth – hosting over 2,000 music events a year with Victorious, The Guildhall, Band Stand, Wedgewood Rooms, and all the Portsmouth Festivities and pubs – we’re alive to the opportunities of our local music culture, creativity and talent. But with live venues locked down for now, the online opportunity of Jeeni is needed more than ever. It’s so cool to think someone reading this might choose to invest in Jeeni now with just £10, and then use Jeeni to build their own fanbase for fame and success! We’re going to try hard to make sure that happens.” JEENI is currently inviting investment on Crowdcube. To find out how to get involved please join our mailing list for updates or check out our fundraising pitch. If you want to see our pitch click HERE.

10
Jun

Mel's bedtime story

Once upon a time, I created a platform called jeeni.com which is where independent artists perform their music in front of new fans, and get rewarded for their efforts. On a Saturday night we ran a live global music festival featuring 18 acts from both sides of the Atlantic. The oldest performer was over 70, the youngest was under 10. They were brilliant, each in their own way. We broadcast over social media and websites. There were no adverts, there were no fakes, there was no hype. It didn't cost us a penny to run. Everyone had a ball. We are part of a revolutionary process that is killing a corrupt and rotting music industry which has held both audience and performer to ransom since the 1890s. So if you will indulge me, I'd like to tell you how, and why ... I'm an old hoarder, I hoard old music recordings, and when I say old I mean really old. Upstairs, in what was once a studio but has turned into an Irish Setter leisure lounge, there are several hundred wax cylinders from the 1890s. Each cylinder is a unique recording from an age before duplication was possible. If Miss Florrie Forde wanted to sell a hundred copies of Hold Your Hand Out You Naughty Boy to her adoring public, then she had to keep lubricated and trill the bloody thing into a brass horn a hundred times and record it onto wax in real time. But to me the beauty of these cylinders is not that each one is a unique recording, but that each one is mercifully short, rotating at 120 revolutions a minute and lasting a meagre two minutes, because that's all a wax cylinder can hold. And so the two minute pop single was born. At the start of the twentieth century discs replaced cylinders, but not a lot changed. I have another room full of shellac discs that spin at 78 revolutions a minute. When it came to pop singles from artists bringing joy to the world throughout the first half of the twentieth century, they had just under three minutes to do it in. And if they were any good, just under three minutes was plenty. I feel personally to blame for what happened next, because in the hour of my birth in 1948, the microgroove vinyl disc hit the market, spinning at what my Irish chums call dirty tree and a turd revolutions per minute. I have an entire wall of vinyl albums, with their glorious covers and sleeve notes. And yes, they are arranged in alphabetical order by artist and date-order of release. Their storage capacity is approximately twenty-five minutes a side, which is usually twenty-two minutes too long. And on the opposite wall is where all my CDs sulk, each one capable of storing seventy-four minutes of audio, and not one of them played since the turn of this century. Why? Because a hacker called SoloH went and ripped the source code of something called the Fraunhofer MP3 encoder and spread it all over the internet for free. Thanks to SoloH, I can not only digitise my entire collection of recorded music without any restrictions on playing time, I can access the entire library of everything that has ever been recorded, for ever. My phone weighs exactly the same as my 78rpm copy of Little Richard's single Tutti Frutti, which runs for two minutes 28 seconds of total perfection. My phone holds 21,417 tracks in MP3 format, some of them complete symphonies, which are pretty good, some of them prog-rock drum solos, as used by Viet Cong torturers to break the spirit of the enemy. My desktop hard drive and cloud-accounts contain too many tracks to keep track of. I declare that my motivation for amassing this ludicrous collection of music was that one day it would bring me comfort in my old age, when my body and brain become enfeebled and I feel the need to keep hold of past pleasures while dying. As it turns out, I started playing my collection early, during lockdown, and wished I was dead by the end of day three. The singles were great, but the albums were mostly insufferable. Which is when I realised that the music album is stone dead, and the nightmare of a lifetime of audio padding is finally over. Then the real truth hit me. The recorded music industry is dead too. Thanks to COVID19 there has been an explosion of new creativity. Everyone is now a record producer, anyone can run a broadcast music channel, and that's exactly what everyone and anyone seems to be doing, including me. The spongers and leeches and shysters have been exposed as completely unnecessary, as have most of the agents, publicists and managers. They are no longer able to milk performers in our new world of social distancing, because they have lost their power. It's the remote audience that now has the power, and this audience wants instant gratification, not a load of overhyped, overwrought, overlong, flimflam. Jeeni.com is my final project in a very long career. I'm giving my artists three minutes per track to nail it, because that's what my old hoard tells me is right. And I hope you agree that in order to shine, three minutes is all that anyone should ever need.

26
Mar

New Music Friday from NPR Music

Have a listen to New Music Friday from NPR, via their Spotify link. They're half hour podcast gives you the background on some of their favourite releases, whilst the playlist lets you immerse yourself into a comprehensive, eclectic mix of 70 tracks, giving you over 4 hours of the best tracks from today's album releases. Singer and rapper Noga Erez. Her new album, KIDS, is out on Mar. 26.Dudi Hasson/Courtesy of the artist You will hear about the new Israeli rap sensation Noga Erez, who is being tipped for a worldwide breakthrough. Her new album "KIDS" released today, is infectious and full of hooks that strut and rage with fearless abandon, whilst calling her generation to unify and understand each other. Also on the New Music Friday show: the jazz legend Dr. Lonnie Smith, more sonic adventures with Tune-Yards, country singer Miko Marks, serpentwithfeet and more. Nate Chinen of WBGO and Jazz Night in America joins WNXP's Jewly Hight, contributor Christina Lee and WXPN's John Morrison, along with NPR Music's Tom Huizenga, Marissa Lorusso, Stephen Thompson and Robin Hilton as they share their picks for the best new albums out on Mar. 26 https://open.spotify.com/playlist/5X8lN5fZSrLnXzFtDEUwb9?utm_source=embed_v2&go=1&play=1&nd=1 www.jeeni.com www.npr.com

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