Ace Bermuda - ‘WTF is Ace Bermuda?’ (Feat. Jada Freeman & Profiiit) Single Review

Jeeni Blog

Helping the next generation of talent to build a global fanbase

Ace Bermuda - ‘WTF is Ace Bermuda?’ (Feat. Jada Freeman & Profiiit) Single Review

If the elusive, grand and electrifying Ace Bermuda were a TV show, ‘WTF Is Ace Bermuda’ would be their theme song. The collective’s first official release perfectly encapsulates the group’s innovative intentions and collaborative nature.

The first official emergence of Ace Bermuda has been literally years in the making and although they took their sweet time to release a track, the debut has smashed all expectations. Brand new to Jeeni, we’re so lucky to catch this group at the genesis of their refreshing and wild style of alt hip-hop/electronic fusion.

This act consists of a core partnership of Jake Thomas and Jacob Richardson, two evil-genius producers, who work overtime for the chief himself, Mr. Ace Bermuda. The semi-retired industry legend watches from a distance and nods his approval as the two do his creative bidding.

‘WTF Is Bermuda’ is a living, breathing organism which shifts and morphs around whoever takes to the mic at any given time. Where other electronic based producers might copy and paste chunks of identical audio to flesh out a track, the Bermuda beat-makers give each bar attention, care and detail. Similarly, neither feature steals the show, but instead are balanced and work together incredibly well.

American rapper, Profiiit brings a stone-cold iciness to the middle section of the track. His second verse is accompanied by a harsh, yet distant synth that snakes alongside his un-faltering bars and propels the part even higher. East London’s Jada Freeman sing/raps her smooth, and captivating featured verse as the track begins to peak and wind down. The reverb settings and panning given to her vocalisations brings an ethereality to her voice which adorns the outro with charm and beauty.

A potential reason behind Ace Bermuda's ambiguous sense of identity is also subtly addressed here on the group's debut single, another reason why this track is important to the act's timeline and history. A repeating verse heard at the beginning of the track and throughout, criticises those who value their image above a message that they could be expressing, "Look, another self promoter, spread your face, not your voice". This ideology was infamously held by the late MF DOOM; the masked rapper was known for occasionally sending imposters in his stead at live shows to outline the unimportance of his actual identity. This is an interesting stance in the music industry, which luckily has been continued with acts like Ace Bermuda.

Check out Ace Bermuda’s showcase on Jeeni: https://jeeni.com/showcase/AceBermuda/

The Ace Bermuda masterminds have a lot more up their sleeve. Follow the group on socials:

Instagram: https://www.instagram.com/ace.bermuda/

Twitter: https://twitter.com/ace_bermuda

Facebook: https://www.facebook.com/ace.bermuda.927

They also have an upcomming live show with ‘Naytiive’ at Fiddler’s Elbow, Camden on the 12^th of February: https://www.ticketweb.uk/event/limited-tickets-naytiive-support-the-fiddlers-elbow-tickets/11537915?pl=hotvox&edpPlParam=%3Fpl%3Dhotvox

How can Jeeni support artists like Ace Bermuda?

JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience.

• We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make.
• We empower our audience and reward them every step of the way.
• We promise to treat our members ethically, fairly, honestly and with respect.
• Access to artist liaison and a supportive marketing team.

BACK

14
Jan

Weekly Round-Up #7

The latest news on all things Jeeni, music and entertainment. Happy new year from Jeeni! We're constantly trying to enrich our database with new art for listeners to explore and enjoy and so, on this edition of Weekly Round-Up, we wanted to keep everyone updated on the new developments and additions that have been going on here at Jeeni. New Releases on Jeeni: Jeeni’s database of incredible new music has recently been expanded with new projects from a variety of artists ranging from hip-hop to country. Baby Panna, Ariana May, Richard Murray, Lennox Campbell and DarkStarGraver have all recently uploaded new projects onto Jeeni. Exciting new music is what fuels Jeeni and allows us to promote and boost the artists behind them. If you want to feature your work on Jeeni or if you’re already a Jeeni artist and want more of your work to be added to your showcase, contact us at doug@jeeni.com or ella@jeeni.com and we can sort everything out for you! New Review blogs: As more inspiring and inventive work is uploaded to Jeeni, as are more reviews. DarkStarGraver released an album late last year titled ‘Over The Bridge & Far Away’. Jeeni’s review of the album claimed that, “If you had any familiarity with this Portsmouth rapper’s refreshing and inventive brand of UK hip-hop, then it should be of no surprise that his newest album is as buoyant, animated and thought-out as it is.” We also had the pleasure of reviewing Maple Sky’s ‘Wearing Red’, a smoky and lush opening track from their self-titled EP. A “perfect sonic epitome of the smooth jazz inspired outfit”, ‘Wearing Red’ is certainly a must-listen for jazz-heads. Finally, Richard Murray’s anticipated new album, ‘Fire Sale’ was reviewed on Wednesday. “Richard Murray is a Northern Irish singer and songwriter who specialises in expanding the pre-conceived ideas people have about country music.” Jeeni University Partnerships: Jeeni is keen to operate and work with various universities to uplift blossoming and brand-new artists and to provide an ethical and supportive means of showcasing their talent to a worldwide platform. As well as getting young students and artists interested in becoming a Jeeni artist and making use of our marketing and artist liaison team, we’re also offering roles to become a part of the Jeeni team itself. Right now, we have our roles advertised with BIMM and Middlesex Unis, as well as on our Indeed page (https://uk.indeed.com/jobs?q=jeeni&l&vjk=a98f08cca58bd410). Make sure you're following us on social media to keep up to date with new releases from our artists, our reviews and any job openings: Instagram: https://www.instagram.com/jeenimusic/ Twitter: https://twitter.com/jeenimusic Facebook: https://www.facebook.com/jeenimusic Linkedin: https://www.linkedin.com/company/33222018/admin/

12
Mar

Award-Winning Photographer Shoots Via 'Virtual World'

As the official photographer in the Jeeni team, Sharron Goodyear is an Award-Winning International Photographer and Film Maker, having won Fashion & Boudoir Photographer of the Year through the Master Photographer Association, with 14 years of industry experience. She has now taken her award-winning talents to shoots via the 'Virtual World' and Jeeni CEO, Shena Mitchell, put her to the test. Sharron Goodyear - Award-winning photographer Sharron specialises in working with entrepreneurs, musicians, performers and artists from around the world. Her photo-shoots are VIRTUAL, enabling her to work with a global client base, directing her subjects in their homes or on location, from her UK studio via the internet. Sharron took the below photographs of Shena, more than 50 miles from her subject! However, having an eye for positioning the camera, perfect attention to detail and the ability to put Shena or any subject at their ease. Eliminating any self-consciousness or embarrassment, meant the whole event was simple and painless. The results speak for themselves. Shena Mitchell - CEO & Founding Partner of Jeeni Shena described her virtual shoot experience, "As Founding Director of Jeeni, I wanted to make sure our subscribers are in great hands, so I booked a VIRTUAL shoot in the comfort of my own home. The intention was to increase my social media presence. I had so much fun and Sharron created over 30 shots to choose from. I picked my favourites and changed my profile picture on Facebook. Within a few hours I had gained 210+ likes, 134 comments and 4 shares. Instant success!" Getting ahead of your competition, is tough on so many levels and from a marketing perspective, there comes a point when 'selfies' just aren't up to the task. Whether you need portraits for profiles, album covers or merchandise, investing in proper photography is always money well spent. It also allows you to get creative and experiment with a different 'look' or a new 'style' to help with your branding. Whatever your skills and talents, Jeeni subscribers will be able to realise the benefits of Sharron's award-winning expertise via her website, plus she is offering a special rate of £95 to Jeeni subscribers for the month of March. So, book your slot, check your internet connection and double-check your teeth for spinach! www.jeeni.com www.sharrongoodyear.com

15
Dec

Giack Bazz - 'Childhood Dream' Album Review

Back in 2016, Giack Bazz released his first album, ‘Childhood Dream’. The debut of the Italian singer-songwriter is a dazzling and transportive dive into nostalgia, sentimental imagery and grief. After losing his mother at a young age, Giack had a mountain of un-processed emotion that he had to unleash, and ‘Childhood Dream’ is packed to each corner with every truth and painful memory Giack had to give. Although Giack has now expressed his talent and creativity across many ground-breaking projects, including a giant 366 track album as a part of ‘The Royalty Instrumentality Project’, it can sometimes be incredibly insightful to reflect on the origins and context of fascinating and experimental artists. By looking at where an artist has been, in contrast to where they currently find themselves, you can gain an informative, albeit condensed idea of their journey as a person as well as a creative. In many ways, this beautifully in-depth debut inadvertently set out a loose blueprint for Giack’s future as an artist. In comparison to Giack’s later work, ‘Childhood Dream’ tends to have a more fundamental and focused attitude to instrumentation and production techniques. The simplicity and clarity in these stripped-back arrangements end up giving the album a charming and effective tone as it doesn’t distract from the source of the bitter-sweet narratives: Giack’s voice. Speaking of Giack’s voice, it's so expressive and rich in this album which is only enhanced with the use of double-tracking which fills the stereo space up with his emotional intent. Giack harnesses deep-set and perhaps previously under-processed feelings and thoughts in his performances. As he put it himself, “The album is the closure I needed to my childhood. It is an acknowledgement, the acceptance that the dreams we have and the rose-tinted glasses we have are painful to remove.” In terms purely of songwriting and production choice, ‘Morning’ is a clear highlight for me on this album. The decision to have thrashing, distorted guitar with no accompaniment other than Giack’s voice works so well in the choruses and draws attention to the part instead of masking it with layers of bass and drums. The reverb on the two parts that make up the song creates a clear physical space causing an authentic sensation of atmosphere and immersion. The joyous home-video samples from Giack’s childhood, heard in the title track, have a slightly melancholic and touching intention relating to how he honours his late Mother. As Giack put it, “The songs have some noise collections from my family tapes and it's a way to honour her memory and to tell her that I understand why she tried to keep the truth.” This album is often dark and pained, especially in the penultimate track, ‘Piazza Roma’. Although (unlike the others), the track is exclusively sung in Italian, I don’t believe understanding the lyrics is necessary to comprehend the pain in this harrowing and anguished piece. In the verses, the guitar is exhausted as though it itself is emotionally drained. It sluggishly carries the jangling chords all by itself, as Giack gives a similarly tired, yet determined vocal performance. Just before the choruses, a pause can be heard as though Giack is about ready to resign to grief, yet triumphantly, he rises up to sing his heart out in his native tongue. With the ‘This Is the Beginning’ intro and ‘This Is Not the End’ outro, Giack opens up his personal origin yet refuses to close it at this point because although, as Giack stated, that without his childhood bereavement, “I’d be someone else”, the grief does not define him. He therefore leaves the album open and even ends it as it begins, with a repeating sole note on the piano, implying optimism, self-growth and a strength in accepting his past. A stunningly poignant close to this expressive and emotionally challenging debut. How can Jeeni support artists like Giack Bazz? JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience. • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make. • We empower our audience and reward them every step of the way. • We promise to treat our members ethically, fairly, honestly and with respect. • Access to artist liaison and a supportive marketing team Check out Giack Bazz’s Showcase on Jeeni: https://jeeni.com/showcase/giack-bazz

Jeeni Blog