Jeeni Blog

Helping the next generation of talent to build a global fanbase

Alice Milburn - ‘Not Yours’ Single Review

/ By Doug Phillips
Alice Milburn - ‘Not Yours’ Single Review

Alice Milburn continues to perfect her innovative blend of glossy jazz chords with empowering upbeat pop with the new and improved version of 2019’s ‘Not Yours’. 

Alice has only just begun to expand on a variety of Jeeni’s channels, including but not limited to: jazz, pop, indie and lounge. Fresh, new talent is what powers Jeeni and with artists such as Alice, Jeeni couldn’t wish for much better fuel for our mission of uplifting and supporting unrepresented artists. Check out Alice’s young and expanding showcase on Jeeni here.

On this redesign of ‘Not Yours’, Alice displays her flexible and adaptable comprehension of musicality clearer than ever. The willingness to broaden both the understanding of jazz and pop whilst also incorporating rock elements without resulting in a confusing mess of a composition is an absolute feat. Alice’s attitude to music is totally refreshing and it’s more often the attitude and approach to creation that separates the greats from the rest, not just superb musicianship. 

Immediately, this re-telling of Alice’s popular 2019 single holds more atmosphere and impact than its predecessor. The guitar cuts through so much cleaner thanks to less muddy settings on both the amp and after effects during the mixing process. And this fresher, more attentive approach isn’t limited to just the guitar parts; the bass guides the harmony much more seamlessly, the drums snap harder and as a result of these perfected parts, Alice’s soulful, impassioned vocals sit in this new arrangement so much nicer. Her voice is never drowned out, overshadowed or squashed, although the guitar solo certainly takes its fair portion of the limelight, and rightly so. 

Another key improvement can be found in the addition of the horn parts. Tasteful trumpets can be heard reinforcing the chords in the choruses and do so well to glimmer and shine up the composition’s instrumentation. The key difference between the 2019 version and the new 2022 version is the brightness and rejuvenation in the tone of the track and not much brightens up a mix as well as horns. A live performance where the horn parts get their own moment to solo and shine would surely be breathtaking. 

It could possibly be argued that a song about a romantic betrayal shouldn’t be so bright and that maybe the first, slightly darker version is more apt for heartbreak, however this song is more empowering than it is hopeless. The title itself, ‘Not Yours’ is a triumphant announcement that Alice can’t be owned or manipulated, especially not anymore. 

It’s not always easy to perhaps acknowledge that a previously released track could be realised and finished in a more polished way, however Alice is the type of artist to take that brave step in improving her sound and raising the standard of her craft up another notch. Check out more of Alice Milburn’s fantastic work here. 

03
Sep

Team Jeeni is celebrating success at Victorious Festival!

Team Jeeni is celebrating success at Victorious, the South's biggest music festival. We were out in force for the three-day event, and now the bank-holiday is over it's time to take stock:• over 350 new artists on the database• 17 hours of Jeeni artist professional video• 110 promotional sign-ups for our new I'm a Jeenius campaign• and most importantly, new official partnerships with SBS Events, The People's Lounge, World Music Village, Solent University Department of Media and of course the mighty Victorious Festival itself. After dozens of Jeeni volunteers infiltrated the festival masses in scannable T-shirts, the results are still coming in, but our brand new promotional campaign has got off to a great start. Jeeni have reached 89% of our £150,000 target with just 8 days left on Crowdcube. Help us get over the line and accelerate our success for the best benefit of our members and investors. Join our fast-growing family of investors, and grab your rewards as you help us reach our target! Check out our pitch here. https://bit.ly/3BhEeia

03
Sep

Jeeni reaches £100K funding target in 6 days

Day 6: Jeeni announces they have reached their funding target in 6 days and now aim to overfund. If you want to see our pitch click HERE. Jeeni, the social music platform that brings artists closer to their fans and shares revenue ethically, has successfully raised over £340K on Crowdcube across three rounds. With 350million streamed music subscribers and market growth up by 39% this year, Jeeni is likely to ride the wave and be a huge success, not only with unsigned musicians and performers but with their superfans. “We set a target to raise £100,000 for 2.4% with a pre-market valuation of £4M,” says Jeeni founder Shena Mitchell.  “And while we have the support of several major investors, the beauty of Crowdcube is that artists themselves can actually own a stake in the company for as little as £10.” Shena continues, “Jeeni’s mission is to support unsigned music and performers, by helping them build a fanbase.  We aim to fast-track careers in the music business, and make sure they take the lion’s share of the revenue that’s raised. Jeeni is needed more than ever in this Covid-19 New Normal, and we have proved that the demand is high. Currently we can only support 100,000 videos, so we must now move up a gear as we head for global roll-out.  This Round Three investment will be used to scale up again and launch our next-generation platform. It will also be used to develop our iOS and Android apps. With the financial backing secured, we’ll be creating new jobs in the area, which is great for the local economy.  When you consider the wealth of music talent in Portsmouth – hosting over 2,000 music events a year with Victorious, The Guildhall, Band Stand, Wedgewood Rooms, and all the Portsmouth Festivities and pubs – we’re alive to the opportunities of our local music culture, creativity and talent. But with live venues locked down for now, the online opportunity of Jeeni is greatly increased. It’s so cool to think someone reading this might choose to invest in Jeeni now with just £10, and then use Jeeni to build their own fanbase for fame and success!  We’re going to try hard to make sure that happens.” JEENI is currently inviting investment on Crowdcube.  To find out how to get involved please join our mailing list for updates or check out our fundraising pitch. If you want to see our pitch click HERE.

05
Jun

How to Stay Sane While Sheltering in Place

by Kelli Richards, Jeeni MD USA Many of us have been going a little stir crazy after several weeks of sheltering in place. But given it’s likely we’ll be in this situation for quite a while longer, it’s to our benefit to find ways to retain our sanity during these challenging times. Here are a few ideas to share that I’ve found have been working for me. Stick with a schedule and routine — what worked for you when things were ‘normal’? Keep doing those things now. For me, it includes getting up early, exercising, meditating, good nutrition, getting outdoors every day, sticking with my work routines (work bursts, scheduling calls and Zoom video chats), stretching, staying hydrated, and getting plenty of sleep. I’m getting an extra hour daily now to boost my immune system — and of course the additional rest has all kinds of extra benefits for your mind and body as well. Reading daily is also an anchor for me, so it’s paramount (at least for me) that I make time for that. Make time to connect with friends, family, colleagues and loved ones. Make sure you balance your time between work and play/rest. Move your body daily, however that works for you. Take time to make nutritious meals for yourself and keep your house clean and tidy. Watch something funny, educational, or inspiring on TV if it moves you. Minimize your exposure to news — limit your intake to maybe 2x/day. Listen to great music throughout the day. Have fresh flowers around and get your nature intake daily. Those are some of my tips — I’d love to know what some of yours are that are helping you in these times. Be sure to leave a comment! Click HERE to visit or return to jeeni.com