Alice Milburn - ‘Not Yours’ Single Review

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Alice Milburn - ‘Not Yours’ Single Review

Alice Milburn continues to perfect her innovative blend of glossy jazz chords with empowering upbeat pop with the new and improved version of 2019’s ‘Not Yours’.

Alice has only just begun to expand on a variety of Jeeni’s channels, including but not limited to: jazz, pop, indie and lounge. Fresh, new talent is what powers Jeeni and with artists such as Alice, Jeeni couldn’t wish for much better fuel for our mission of uplifting and supporting unrepresented artists. Check out Alice’s young and expanding showcase on Jeeni here.

On this redesign of ‘Not Yours’, Alice displays her flexible and adaptable comprehension of musicality clearer than ever. The willingness to broaden both the understanding of jazz and pop whilst also incorporating rock elements without resulting in a confusing mess of a composition is an absolute feat. Alice’s attitude to music is totally refreshing and it’s more often the attitude and approach to creation that separates the greats from the rest, not just superb musicianship.

Immediately, this re-telling of Alice’s popular 2019 single holds more atmosphere and impact than its predecessor. The guitar cuts through so much cleaner thanks to less muddy settings on both the amp and after effects during the mixing process. And this fresher, more attentive approach isn’t limited to just the guitar parts; the bass guides the harmony much more seamlessly, the drums snap harder and as a result of these perfected parts, Alice’s soulful, impassioned vocals sit in this new arrangement so much nicer. Her voice is never drowned out, overshadowed or squashed, although the guitar solo certainly takes its fair portion of the limelight, and rightly so.

Another key improvement can be found in the addition of the horn parts. Tasteful trumpets can be heard reinforcing the chords in the choruses and do so well to glimmer and shine up the composition’s instrumentation. The key difference between the 2019 version and the new 2022 version is the brightness and rejuvenation in the tone of the track and not much brightens up a mix as well as horns. A live performance where the horn parts get their own moment to solo and shine would surely be breathtaking.

It could possibly be argued that a song about a romantic betrayal shouldn’t be so bright and that maybe the first, slightly darker version is more apt for heartbreak, however this song is more empowering than it is hopeless. The title itself, ‘Not Yours’ is a triumphant announcement that Alice can’t be owned or manipulated, especially not anymore.

It’s not always easy to perhaps acknowledge that a previously released track could be realised and finished in a more polished way, however Alice is the type of artist to take that brave step in improving her sound and raising the standard of her craft up another notch. Check out more of Alice Milburn’s fantastic work here.

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05
Jun

MD of Jeeni USA has been honoured as one of the “Top 100 Women of Influence”.

The woman who brought digital entertainment to the world is set to become MD of Jeeni USA. Kelli Richards is based in Cupertino, California, where the mighty Apple Corporation has its headquarters, and where she is honoured as one of the “Top 100 Women of Influence.” An Amazon Number One best-Selling author, and former A&R executive with EMI Music, Kelli played a key role in launching the entertainment division of Silicon Graphics. She’s celebrated as a digital media trailblazer and was responsible for launching Apple’s entry into music and entertainment during her many years with the company. In other words, Kelli Richards was directly responsible for the birth of digital entertainment and global music online, now known as Apple Music. Jeeni founder Mel Croucher worked with Kelli on projects for superstars like Eminem and Prince, and it seemed a perfect fit for Mel to invite her to represent Jeeni in the USA. “I was privileged to have been mentored by the legendary Steve Jobs over a period of several decades,” says Kelli. “I work on cool projects with cool people, and Jeeni is very, very cool.” Kelli Richards at Jeeni-USA HQ Keen to find out more about Jeeni, check out our new website www.jeeni.com

02
Feb

I K 8OY - ‘Let You Know’, single review

Stirring together afroswing with tuneful rapping, the first official release from Nigerian/British rapper, I K 8OY is a shimmering and glossy UK hip-hop achievement. A new addition to Jeeni, I K 8OY began creating music back in Nigeria as a part of a band and moved to the UK to study. He began writing and recording music more centered around rap in 2018 however, like many artists, the pandemic caused a change in creative direction and I K began to take more inspiration from home and incorporated afrobeat ideas into his work. Jeeni is looking forward to propelling I K 8OY and increasing his outreach with our global platform. The smooth, silky nature of 'Let You Know' is reminiscent of J Hus’s debut album, ‘Common Sense’. This likeness is particularly due to a grand approach to production and the luxurious electronic keyboard which warbles the jazzy chords across the syncopated beats. A jazz-scaling saxophone is positioned in the distant right of the stereo space and does an incredible job in advancing the suaveness and confidence of the track. The tuning of percussive instruments, heard clearest in the intro, is archetypal of traditional Nigerian instrumentation such as the Dùndún or ‘Talking Drum’. A plucking palm-muted guitar then joins the tuned percussion and creates an ingenious polyrhythm that sits underneath the main beat. Although subtle, this attention given to the beat is such an effective device and really separates this track from other progressions in UK hip-hop genres. I K’s voice is gravely, authoritative and demands your attention, so it’s certainly not coincidental that I K 8OY has named Rick Ross as one of his main influences. His rushed and unique rap delivery is catching to the ear and contrasts with the easygoing instrumental accompaniment. Stay tuned, because if ‘Let You Know’ is anything to go by, I K 8OY is just getting warmed up. Album review Check out I K 8OY’s Jeeni Showcase here: https://jeeni.com/showcase/zhgeii1xjlpg/ How can Jeeni support artists like I K 8OY? JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience. • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make. • We empower our audience and reward them every step of the way. • We promise to treat our members ethically, fairly, honestly and with respect. • Access to artist liaison and a supportive marketing team.

06
Sep

Only 3 days left to own a part of Jeeni!

Thank you to the 4,131 independent musicians and artists who are supporting Jeeni during our crowdfunding campaign. Thank you to our 732 followers for your interest to date on the Crowdcube platform. Thank you to the 188 people who have requested access to our Investor Pack. Thank you to every one of the 174 investors for the pledges you have made to ensure the success of this raise. Thank you to all our Team Jeeni members for your hard work and dedication during this campaign. And it's not over yet! There are now only 3 days left to join in and help us achieve our goal of an ethical alternative for musicians, artists and performers. Own your part of Jeeni from as little as £10. Check out our pitch here: https://bit.ly/3BhEeia THANK YOU!

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