Music Tech Startups announce strategic alliance for the greater good of the Musician and Performer.

Jeeni Blog

Helping the next generation of talent to build a global fanbase

Music Tech Startups announce strategic alliance for the greater good of the Musician and Performer.

We are delighted to announce the strategic alliance between Jeeni and California-based AmplifyX, the only FINRA and SEC compliant platform that allows investors to build a portfolio by directly funding musicians. The alliance was arranged by Kelli Richards, Jeeni Managing Director USA, who was mentored by Steve Jobs at Apple where she launched and managed the Apple music and entertainment division.

This represents a major advantage for Jeeni in the USA, our most important global territory in terms of artists and revenues. We gain access to more rising stars along with their followers and fanbases, with mutually advantageous joint promotions and publicity. The partnership will officially kick off at the end of August with a global streamed concert, featuring our 10 most popular artists from both sides of the Atlantic, and will be co-branded between Jeeni and AmplifyX.

Co-founder of AmplifyX Bobby Kamaris says, “Our companies run in an adjacent space helping independent artists, and our philosophies and motives are very very close. What you guys at Jeeni have done in putting it together and launching is actually incredible.”

Co-founder of AmplifyX Adam Cowherd adds, "Did you know that artists take home only 12% of the $43 billion spent on music annually, according to Citigroup? [1] The hip-hop artist Russ put it perfectly when he said, 'The music business isn’t set up for the artists to get rich. It’s set up for everyone else to get rich off the artists.' [2]

If you start looking deeper into the music industry, one of the first things you’ll discover is how broken it is. Artists are the nucleus of the business, but somehow they’re the individuals left with no ownership of their Intellectual Property (IP), inhibited creative freedom, and only a sliver of the earnings. There are so many entities involved in the value chain of music that it has created a convoluted industry structure that lacks equality and transparency.

When we break down the mechanics of the music industry, we see just how many hands are in the pot: record labels, managers, producers, booking agents, and streaming platforms. A report by Ernst & Young highlighted the post-tax payouts of streaming revenue and identified that record labels are taking nearly 75% of the payout. [3] Why are artists today signing with record labels?"

Jeeni Founding Director Shena Mitchell adds, "This is an exciting opportunity for Jeeni to develop strong relations with USA partners. AmplifyX is focused on building a new framework to fund independent artists with their unique platform for artists to raise capital from nontraditional sources. Our visions are entirely complementary and aligned."

Jeeni, is the social music platform that brings artists closer to their fans, and shares revenue ethically. Jeeni is presently raising funds on Crowdcube and is 110% overfunded with 4 days to remaining. If you want to see our pitch click HERE.

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02
Jul

Ola Onabulé, British-Nigerian singer/songwriter, Jeeni Pick of the Day

Ola Onabulé, British-Nigerian singer/songwriter has had a career that spans almost two decades. He released much of his music on his own label, Rugged Ram Records, after recording for Elektra and Warner Bros.Onabulé has built an enviably solid music career through a relentless schedule both in the recording studio and as an international touring performer. He has always been interested in crossing cultural and musical boundaries. The emotion and virtuosity in his three-and-a-half octave baritone voice channels his poignant storytelling. Which has given life to previous studio works exploring his Nigerian roots, his Western upbringing, family life, and musical influences ranging from jazz to soul, world, and pop. In an independent career spanning more than 20 years. Ola has performed at many of the most respected international jazz festivals including Montreal, Vancouver, San Sebastian, Istanbul, Washington, and Umbria. As well as at concert halls and Jazz clubs worldwide, building and consolidating a reputation with audiences globally. He has presented music from his albums with his quartet/quintet. As well as with much larger ensembles of big bands and symphonic orchestras, such as the WDR Big Band of Cologne, the SWR Big Band of Stuttgart, and the Danish Radio Big Band, Copenhagen, and the Big Band Jazz Y Mexico in Mexico City. Ola Onabulé’s reach is global, connecting with audiences worldwide through his soulful voice and his elegant appearance. Whether live on stage or on record, he gives a thoughtful interpretation of his experiences and the world around him, with music crafted with meticulous attention to detail in his arrangements and production. With a newly recorded collection of original songs. Meticulous attention to detail in his arrangements and production. Point Less, is a follow-up to Onabulé’s last album, It’s The Peace That Deafens, boldly expressing thoughts on social injustice, reminiscent of Marvin Gaye’s 'What’s Going On'. It is an activist’s call – at once a celebration of life and a cautionary take on the social forces that threaten it. Ola Onabulé is a perfect example of an independent singer songwriter that Team Jeeni can support, by having a showcase on Jeeni.com. JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience. • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make.• We empower our audience and reward them every step of the way.• We promise to treat our members ethically, fairly, honestly and with respect. Check out Ola Onabulé’s showcase here: Ola Onabule Showcase along with other showcases to add to your playlist. jeeni.com. #olaonabule #singersongwriter #jazz #original #worldmusic #soulmusic #jazzfestival #fusionmusic #vocalists #jazzsinger #soulsinger #liveinconcert #blues #jazzmusic #jazzfest #soulful

06
Sep

Only 3 days left to own a part of Jeeni!

Thank you to the 4,131 independent musicians and artists who are supporting Jeeni during our crowdfunding campaign. Thank you to our 732 followers for your interest to date on the Crowdcube platform. Thank you to the 188 people who have requested access to our Investor Pack. Thank you to every one of the 174 investors for the pledges you have made to ensure the success of this raise. Thank you to all our Team Jeeni members for your hard work and dedication during this campaign. And it's not over yet! There are now only 3 days left to join in and help us achieve our goal of an ethical alternative for musicians, artists and performers. Own your part of Jeeni from as little as £10. Check out our pitch here: https://bit.ly/3BhEeia THANK YOU!

04
Jun

A $0.003 reward?! We’re Twitching at the thought!

Twitch has always been popular amongst the gaming community. It was created initially in 2011 as a platform for gamers to use in order to live stream as well as broadcast live Esports events and competitions and has since retained on average 15million daily users. With so much more of our time spent online due to the Covid-19 pandemic, Twitch has expanded in regard to what they broadcast and live stream: talk shows are growing in popularity as well as live streamed music to name but a couple. As the date for the resumption of normality approaches and with it the reopening of concert halls and live shows, one can speculate as to what will happen to those artists that have decided to make use of these live streaming platforms as a source of income. Twitch users reportedly spend three times as much time on the platform as on Sportify and YouTube so the potential for it to be a very lucrative platform for music makers and artists is what has been looked into by Will Page, an economist who runs Tarzan Economics. He worked alongside various teams in order to understand how live streaming and live music may co-exist in the future. “Live streaming won’t go away when live music returns.” -Will Page In 2002, one of the first music streaming services Rhapsody, offered a $9.99 monthly price which is the same as what we see today for similar music streaming services. What is provided is also pretty much the same as what was offered in 2002; fans remain largely disconnected from their favourite artists, they are unable to offer direct compensation to creators, and ‘cross-usage’ occurs frequently as a listener is often subscribed to multiple platforms. “None of the on-demand streaming services that have since sprung up enable immediate engagement, this is a relic of the music industry of old.” -Will Page User engagement is something that both Twitch and Jeeni offer, and not only does it allow the fans to be more involved with the artists they love, but it allows the artists to be fairly compensated, a huge issue which is now being petitioned against by the Broken Record Campaign. See our last blog post for more information and ways that you can support the campaign. According to Will Page, the typical music streaming model has approached the way in which artist are compensated in one way: “the platform aggregates all the streaming data and revenues from a specific market and product over a specific time period, divides an artist’s share by that sum, and allocates revenues proportionately. Get 1% of all the streams, and you’ll get 1% of all the money. This has spurred much debate within the industry, as heavy streamers are effectively subsidised by light streamers, or as Quartz controversially put it: Your Spotify and Apple Music subscriptions pay artists you never listen to.” In essence, the modelling simply just isn’t fair, and neither rewards the artists or their fans for supporting them. The way in which Twitch brings in money, however, varies across three methods similar to Jeeni: Creator Channel Subscriptions, Bits allow users to support creators directly on the service, and advertising. Will Page made a comparison between creator earnings on Twitch, which average at $0.15 per-hour-per-user, with that of global streaming services at which the rate per-stream is set at roughly $0.003. By taking the $0.003 per stream and multiplying by 17 (assuming a song lasts 3 minutes this equates to an hour of listening time), then applying an average 20% royalty rate, this results in a creator’s “revenue-per-hour listened” at just $0.01. My jaw dropped, did yours? Twitch has proved it can monetise over 10 times better than music streaming, however this only applies to creators’ most loyal fans that tune in on a regular basis. "If you keep the full $100 of each true fan, then you need only 1,000 of them to earn $100,000 per year." -Kevin Kelly, The Technium, 2008 Do you want to spend hours watching your favourite gamer and at the same time, fairly compensate and reward them for their time and effort? Well of course. What Twitch does for gamers, we want to do for music makers and artists here at Jeeni. Look out Twitch, we’ll meet you at the finish line.

Jeeni Blog