Jeeni Employing with the Kickstart Scheme

Jeeni Blog

Helping the next generation of talent to build a global fanbase

Jeeni Employing with the Kickstart Scheme

As a fast growing new business, still in its exciting dewy youth, Jeeni are delighted to be employing with the Kickstart Scheme. Launched by Rishi Sunak in July 2020, employers need to be approved by the DWP and are incentivised to take on 16-24 year olds, at risk of long-term unemployment.

Jeeni - working with the Kickstart Scheme

The successful Kickstart candidates are taken on for a placement of 6 months, given training and support to create skills to help with ongoing permanent employment. The criteria for Kickstart means the jobs offered must be new positions, previously not available at the company. For Jeeni, it works perfectly, as the company is growing and expanding at a rapid rate, so these roles have evolved naturally.

Being an online streaming platform, Jeeni is perfect for this particular age group. Their online skills and technical ability, are almost second nature to them. Currently, there are three positions available, Marketing Assistant, Partnership Co-ordinator, Project Manager and joining the team will see these new team players taking on the social media platforms and the partners who work alongside and support Jeeni, evolving the planned projects for 2021 and brainstorming ideas for 2022 and beyond.

Jeeni is delighted to be employing and partnering with the Kickstart Scheme. The whole team are looking forward to welcoming the new members, and working alongside them to keep building the Jeeni brand and grow the platform for all the artists, performers, talent and their fans. For more information or to apply for any of the positions available, follow the link below.

www.jeeni.com/careers

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15
Oct

Jeeni Weekly Round-Up #1

Welcome to the first edition of our weekly round-up blog where we discuss the latest news in music, entertainment, and more. 16 Million Americans Learned to Play Guitar During the Pandemic, Fender Study Finds Guitar sales boomed during the pandemic in 2020, with Fender sales growing by 17%. It was clear more people were picking up the instrument during lockdowns. A new study from Fender has found that about 16 million Americans between the ages of 13 and 64 started learning to play the guitar during the last two years . The study was conducted between May and June 2021 by Fender and YouGov. With 62% citing COVID-19 and the associated lockdowns as a major motivator. 77% of those polled reported that they found themselves with additional free time during this period, which they used to play and practice. The “Fender’s New Guitar Player Analysis” study, analysed who new players were and how they took up the instrument. The major takeaways were that most new players are women, two-thirds of players are between the ages of 13 and 34, more than half of them use TikTok, and 38% of the new player identify as Latinx. Check out the Jeeni guitar channel to find a range of guitar-related content and tutorials. TikTok Adds Six Certified Sound Partners to Expand Commercial Music Library Music is an integral park of TikTok’s platform, with the power to spark global trends and even shoot artists to instant stardom. The platform has revealed six ‘certified Sound Partners’. According to TikTok in addition to its Commercial Music Library which includes over 150,000 pre-cleared, royalty-free tracks. This partnership will help expand the commercial music library in many surprising ways. Furthermore, TikTok has introduced a new series of parents with its marketing partner programme. Which will help brands make content with sound while also helping them better aline with key trends on the platform. Spotify’s New Music Friday Playlist Favors Indie Artists and Women, Study Finds Despite the challenges that independent label artists and women face in the music industry in a study published by the International Journal of Industrial Organisation concluded that independent artists and women are the top performers on the popular playlist New Music Friday, which is selected each week by publishers. Research conducted by the Carlson School of Management at the University of Minnesota analyzed more than 5,700 songs on the playlist throughout 2017. The researchers sought to find if there was a bias towards any label, artist or genre. Despite predictions, they found that music released by an independent labels generally received a higher ranking. Resulting in an average boost of two spots on the New Music Friday playlist. Additionally, songs by female artists also benefited from a higher ranking on the playlist. However it’s important to note that this research only applies to the Spotify New Music Friday playlist. “For instance, streams for music by women account for about a quarter of total streams, a share that is low compared to the number of women listening, among musicians and in the population as a whole,” Said researchers. “Instead, the takeaway is New Music Friday does not compound the challenges these groups face in the music industry.” Recorded music revenue grew by 27% according to the RIAA mid-year report Recorded music revenue grew by 27% in the first 6 months of 2021 according to the RIAA mid-year report, versus the prior year, from $5.6 to $7.1 billion. Paid subscriptions continued to be the strongest contributor to growth. Comprising nearly two-thirds of total revenue, and more than 80 million paid subscriptions for the first time. Inspite of the effects of Covid-19 that have continued to affect the industry the music revenue is still growing. However year-over-year comparisons are significantlympacted by store closures, tour cancellations, and other disruptions from both 2020 and 2021. It's well known that artists rely heavily on live performance income. And the major streaming platforms revenue share is extremely unfair and continue to undervalue the artist. Jeeni is working hard to do the opposite, dedicated to boosting new talent and established artists alike. We reward them and their audiences ethically and fairly. Become a memeber today to find out how we can help promote you and how you can help creative talent alike. Make sure to follow jeeni on our social platforms to keep upadated on everything we are doing. In Jeeni News Jeeni is always finding new ways to support creative talent, currently we are searching for artists, musicans and performers to create dedicated showcases for. As well as looking for creative talent to interview for our Inside Stories. If you are interested please contact our artist liason ella@jeeni.com.

10
Mar

Artist Focus: DarkStarGraver – Rapper, Singer, Poet

While DarkStarGraver has a Zambian heritage, he lived in South Africa until he was two at which point, he bounced around the UK from Birmingham, to London, to Scotland and finally at ten years old, found where he identifies most, in Portsmouth. This is where Graver found his passion and drive as a rapper and has “been a Pompey lad ever since.” With innovative wordplay and masterful creative insight, DarkStarGraver is making an exciting splash in the UK hiphop scene, particularly with last year’s ‘Burning Bridges’, a dark, and impressive debut EP that expertly showcases his range as a rapper, singer and producer. Criminally underrated and unexplored, it’s only a matter of time before DSG blows up. Like all great artists, Graver grew up surrounded by iconic and memorable music. Marvin Gaye, Diana Ross and Sade all combined to create a powerful and soulful pool of inspirations for a young DarkStarGraver. Inspirations of the past collided with the then-current music landscape of garage and grime as the final push to convince him to start creating his own brand of the music that he loves. Graver found a particular success with a cut from his Burning Bridges EP, ‘CodeRED’ which holds the key components of a modern hiphop hit; A hard-hitting, adaptive beat, a catchy sung chorus and pure skill on the mic. Graver's 'CodeRed' was last year, a long time on from his first ever beat, ‘Dark Stars’ which kicked off his journey and brand as an artist. More than just a creative outlet, DarkStarGraver is inspired by artists like Tyler, The Creator and Kendrick for their tendencies towards lyrics deeper than just the surface. “Music is how I vent my most intimate thoughts and feelings, it’s therapeutic to me so I'm typically drawn to music that does the same”. From Graver’s, ‘Nivana Over DIGITS’ video, it comes as no surprise that earlier this year, Graver was nominated for ‘Music Video of The Year’ by LMSUK’s Portsmouth Radar. DarkStarGraver’s vision is realised vibrantly and clearly in his visuals. Watch now on Jeeni: https://jeeni.com/bcewhactsrxr/ Last year, Respect Magazine said, “DarkStarGraver is one of the most exciting new acts on the UK rap scene” and they couldn’t be more accurate. Graver’s mindset is fresh, focused and inspiring and we can’t wait to hear his next project. Check out DarkStarGraver’s Jeeni page: https://jeeni.com/?s=DarkStarGraver How can Jeeni support artists like DarkStarGraver? JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience. • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make. • We empower our audience and reward them every step of the way. • We promise to treat our members ethically, fairly, honestly and with respect. • Access to artist liaison and a supportive marketing team

10
Dec

Artist Focus: Amba Tremain, The South Coast Soultress

Despite Amba Tremain’s proclivity towards the 'good ol’ days' of soul, motown and rhythm & blues, the Portsmouth singer’s attitude and approach to honoring the classics is refreshing, open and varied. The South coast soulstress -as aptly dubbed in her bio- has firmly re-opened a nostalgic and warm door to the golden-era of soul via spirited covers and fiery original tracks. As lecturer and Head of Vocals, for Brighton’s WaterBear College, it should be no surprise that Amba’s vocal capabilities rival that of even the original godfathers and mothers of soul. Her pitch perfect voice has lead to her being the star talent on several collaborations, very much out of her typical creative choice. Earlier this year, British electronic duo, Hollaphonic sampled a work of Amba’s for their summer house banger, ‘Shadows In The Sun’ which found its way on countless playlists. Up-and-coming Deltiimo also felt inspired by Amba’s talent, resulting in the floor-filling ‘Boy If You Want My Love’ back in 2018. Her sheer vocal talent also got her an invitation on BBC1’s hit Saturday night show, ‘I Can See Your Voice’. Contestants had to guess from a selection of would-be performers who can and can’t sing. Amba was obviously (perhaps not at first to the contestants) the show’s jaw-dropping talent for the evening and sung her heart out for the primetime gameshow. The pureness and clarity of Amba Tremain’s voice certainly makes her the perfect subject for electronic collaborations, however, she shines brightest on her own compositions. Most recently; ‘Baby You’re Gold’ which came out last Friday, is a laid-back, blissful tune with glossy and glamorous performances all around, (Check out Jeeni’s full review of the track here). Far from a one-trick pony, Amba has embraced all sorts of traditional genres and styles such as funk, country, pop and rock. Unlike many of her other works, ‘More Than My Mistakes’ is an all-too relatable RnB piano ballad. Stripped back to the basics of vocals, piano and selective strings, this single from last year contains a raw and unfeigned passion that most vocalists could only dream to convey. Sofar Sounds described Amba’s essence well, ‘Amba’s beautiful melodies and engaging energy make for a truly captivating experience. Amba breathes life and honesty into her soulful performances through her very honest lyrics and vocals’. If her 2021 singles are anything to go by, Amba Tremain has built up a formidable momentum of releases which hopefully will only continue to grow. Check out Amba on Jeeni here: https://jeeni.com/?s=amba+tremain How can Jeeni support artists like Amba Tremain? JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience. • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make. • We empower our audience and reward them every step of the way. • We promise to treat our members ethically, fairly, honestly and with respect. • Access to artist liaison and a supportive marketing team.

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