Jeeni Blog

Helping the next generation of talent to build a global fanbase

Amba Tremain - 'Baby You're Gold' Single Review

/ By Elliot Riley
Amba Tremain - 'Baby You're Gold' Single Review

Amba Tremain’s new single ‘Baby You’re Gold’ is a graceful, yet energetic addition to her family of Soulful songs with heavy R&B and Ska influences.

Any Amy Winehouse fan would very much enjoy the Soulful, Ska aura of the song, starting with a dreamy intro featuring chords on a Rhodes type electric piano and a classic Ska guitar part on the offbeat. The harmonizing, tremolo backing vocals paint a beautiful vibration in your head.  

The chorus features a dramatic build to a loving call and response between Amba and the backing singers. Amba’s voice is a powerful instrument, used here in a tender way through her affectionate lyrics to display a kinder side. The vibrato keys throughout the chorus help synergize the bright, sunny tone, alongside the higher end magical sounding key scales. 

A breakdown into a relaxing Ska middle 8 consisting of engaging guitar delay and a smooth bassline prepares you for a last booming chorus. The structurally brilliant song finishes with a sharp, exuberant ending. Amba has certainly got the knack for writing engaging and well written music, here she has grown her range with an undeniably catchy and jubilant song. 

Check Out Amba Tremain's BRAND NEW single 'Baby You're Gold' here: https://jeeni.com/amba-tremain-baby-youre-gold/

How can Jeeni support artists like Amba Tremain?  

JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience. 

• We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make.  
• We empower our audience and reward them every step of the way.  
• We promise to treat our members ethically, fairly, honestly and with respect.  
• Access to artist liaison and a supportive marketing team. 

Check out Amba Tremain's Jeeni page: https://jeeni.com/?s=amba+tremain

04
Jun

Inside Story with Blue Vein

Blue Vein is the stage name of Spanish Singer and Songwriter Alex Gonzalez. He is based in Zaragoza, Spain and performed his new track ‘Catharsis’ in the JAM Festival collaboration in April. Alex is sat in his living room, his signature long dark curls framing a cheeky smile which delightedly remains throughout the interview with team Jeeni member Kate.  Kate asks what the story behind his latest release is. “Basically, I really really liked a girl,” he says smiling, “I wanted to express and portray in a song all these feeling that I was going through, the song talks about that, it’s something that lots of people can relate to, and also the phrase in the chorus ‘this is my catharsis’ [refers to] the fact that no matter how sad I am or what difficult times I’m in, my music and writing songs is always there for me and it’s so liberating and a key element for me to have [in my life] in order to be happy.” The video that accompanied the track was a brilliant and eclectic mix of colour and movement. When asked about the creative process behind making the video, his response was, “It was a bit chaotic because at first I was very lost, I had in mind the vibes that I wanted for the clothes, but that was it so normally when you do a video you have in mind the order that you want the shots to be in and you create a storyboard, but, I didn’t,” again he laughs, “and so yes it was very chaotic. What I did was buy the clothes, and a huge reel of green fabric to create the comic effect via a green screen, and then I shot everything in a bit of a rush, using different camera angles, and then in post editing I chose the shots that I thought fit the best.”  Despite the chaotic nature of the video shooting, we all agreed it was a huge success and loved the feel that the video gave alongside the track.  Alex is also a member of two other bands, The Sun Above Us and Shut, despite this, he continues to release music as a solo artist as well. Kate asks why he decided to make this decision.  “I love being in bands, I think that playing with and creating with other people that you love and that inspire you can be the most enriching thing, but our friend Covid”he grimaces, “came and there were no rehearsals, no concerts, so we barely play now.” The disappointment is evident on his face and it’s so sad to see. He continues, “so the Covid situation made me write more songs on my own, and actually it made me worry less, “his smile returns, “as when you’re in a band you [tend] to stick with a certain genre and even a certain language as I also write in Spanish [so this allowed me more freedom].”  Alex is from the North East of Spain, a country which has so many distinct musical and cultural influences, Kate asks how these influences have shaped him as an artist.  “To be honest I don’t know! I’ve always listened to Spanish music, my parents always played me rock from the 70s, 80s and 90s and I guess I’ve been influenced by choice of melodies and sounds and in that way that’s how I think it has influenced me.”  One thing that we notice throughout the interview is that despite Alex’s heritage, he has a very clear English Accent, Kate asks how he came to develop this.  Alex throws his fantastic head of hair back and laughs, “Thank you! I don’t know, I’ve always really liked the British accent, so I just practiced and tried to imitate it, but does it sound real, do I sound fake?” Kate smiles and says that she thinks he sounds like David Bowie which I am in complete agreement with! They both laugh and smile at this and Alex blushes a little at the compliment.  “Did you always know you wanted to make music?” Kate asks.  “Yes! Since I started playing it was like a dream. With Blue Vein I can mix it with my other passion, which is film making, I suck a bit at that but it’s fun.”  When asked if he had the opportunity to open a show for any musician, alive or dead, who would it be, he answers, “Well, I don’t think it would fit [very well] because of the genre, but Architects…a British metalcore band in Brighton, they’re basically my favourite band, and even if it was just so I could see them live, I would die to open for them!” They both laugh at the fact that despite Kate attending University in Brighton, she is bashful that she hasn’t heard of them before but promises Alex, she’ll give them a listen.  For new artists that are just starting out and who in the future could take part in events such as Jeeni’s JAM Festival, Kate asks what advice Alex would give to them.  “It might sound a bit cliché, but you really have to believe in what you do, and understand why you do what you do, because having a defined purpose is going to [allow you to] be driven by it, and not just be motivated to get to an end point, but if you are driven by it, you’re not going to let anything stop you. That and a lot of love and effort. I’d love to give you advice for social media but [I’m not big enough for that yet].” He laughs.  Finally, Kate asks what we can expect from Blue Vein in the near future.  “Literally anything! When I write songs, I don’t think in any genre, I have deathcore songs, I have soft Spanish ballads, I don’t want any limits on my creations…The next song is going to be an acoustic version of ‘Catharsis’, then a rock ballad in Spanish, and I want to try release soe of my Spanish songs in English as an alternative as well.”  To find out more about Blue Vein, listen to his music and invest, please visit https://jeeni.com/showcase/bluevein/

01
Jul

Zeeteah Massiah - ‘Bad Guy’ Single Review

Zeeteah’s newest release is a genius reggae reimagining of Billie Eilish’s breakthrough hit, ‘Bad Guy’.  Jeeni ambassador and long-term supporter, Zeeteah Massiah has now provided Jeeni with 21 individual pieces of her unique brand of jazz and reggae, all of which are available at her showcase. Her husband, Paul Caplin acts as both songwriter and producer for Zeeteah and the two of them have released two albums together, ‘Juice’ and ‘Maybe Tomorrow’.   A certain level of musical depth and understanding is needed to undergo a stylistic transformation of an existing song. To some, it’s merely a process of downgrading the intensity and presence of the piece to a slow, acoustic setting. However, in a lot of these cases, the essence and arrangement of the pieces are largely unchanged. On the other end of that spectrum of effort and passion, you’ll find artists like Zeeteah Massiah who listened to the ‘Old Town Road’ dethroner and heard a hidden stylistic potential held in Billie’s hit that she knew would effortlessly make sense to any listener.  Zeeteah set out to not just echo Billie’s Grammy-winning hit in a slightly different accent, but instead, wanted to transpose it into a completely different musical language. The result is a rejuvenated and refreshing take on ‘Bad Guy’ that has a vivid coat of Caribbean-styled paint applied to just about every element of the source material. Where the original was dark, somber yet playful, Zeeteah’s keeps just the playfulness for her rendition. The slow, creeping tempo compliments the lyrics and performance from Zeeteah in a way that could make you think that this might actually be the original. This almost sinister embrace of the villainous title is enhanced by the harmony that dips in and out of jazzy minor chords that keep the listener in a subtle state of unsettlement, and curiosity.   As is to be expected from Zeeteah and her artistic proclivities, bright and colourful instrumentation commands the tone of this arrangement. Being the first component heard; a classic reggae drum roll makes the genre-shift immediately apparent. This Caribbean staple is then joined by its good friends; short offbeat guitar stabs and deep, bouncy basslines. In this introduction, we also hear a brilliant alteration from Billie and Finneas’ original arrangement. The quirky, recognisable synth melody heard after Billie’s isolated ‘Duh!’ is instead taken up by a muted trumpet, heard before the vocals even enter. This is a clever embrace of the fact that Zeeteah’s choice of cover is of course a colossal hit, so there’s no sense in shying away from its most recognisable moments. That melody is also expanded on later for a phenomenal trumpet solo towards the end of the cover that acts as a sort of replacement for the sudden shift in pace, heard at the end of the original.  Considered a part of Billie Eilish’s brand as both a performer and a person, her vocals are often intentionally sleepy and low-energy, something that Zeeteah decided not to adopt for her interpretation. The vocal performance here is mischievous and rebellious to the core as opposed to Billie’s more disinterested and indifferent approach. Zeeteah also uses next to no effects on her voice compared to the first version, which is just as well because it would be a shame to distract from the raw talent and personality held in Zeeteah’s performance on ‘Bad Guy’.  This task of reinventing one of the biggest hits from the last 10 years was a tall order, however, unsurprisingly, Zeeteah Massiah’s ‘Bad Guy’ is nothing but a triumph. 

03
Mar

Team Jeeni- 4 months today since Lockdown.

LOCKDOWNThe impact of the pandemic crisis on the Jeeni project continues to be remarkably positive, not least because we have genuinely been able to help hard-hit artists and performers. The decision to open Jeeni for free subscriptions to all-comers in response to lockdown has seen mass sign-ups via our website and online community.  Yesterday, Jeeni returned to Crowdcube to raise more funds for helping new talent. Jeeni founding director Mel Croucher says, “We’re ahead of our original schedule, but there’s still so much more to do. We need to scale our online platform globally now and build our mass artist showcases to hit all our targets, and give our new artists the recognition they deserve.” We have already reached 90% of our target so if you want to see our pitch click HERE. Shena Mitchell, Jeeni founding director, says: "I have never worked so hard in my life, but it's actually been a welcomed distraction. I am fortunate that I have been working from home for many years, so no change there, and fortunate to be living in a house with an office and a garden. Living on my own 24/7 for 120 days has been a challenge. Working with musicians and performers in lockdown has been a massive privilege, listening to music all day and watching magical performances is a treat for me, as up until 2 years ago I was mainly working in academia and public sector fundraising for start-ups, which I loved. But working with Team Jeeni creatives is a dream come true. Most importantly, during this time of lockdown we have been able to reduce the cost of acquisition from £3 an artist to zero, and has again proved the concepts successfully pioneered in our Directors' previous marketing campaigns. We are connecting, collaborating, sharing and supporting each other, while we have fun and make a real difference, and we are delivering well. We now have over 27,000 unsigned artists waiting to be uploaded, with over a 1,000 new artists joining every day. As predicted, once the flood gates opened we would have plenty of content and could easily reach 100,000 videos relatively fast at no cost. However, we need to carefully balance our success against storage and streaming costs and that is why we have decided to relaunch Jeeni as a paid subscription service."  Jeeni aim to raise £100k for 2.4% equity with a pre-money valuation of £4million. Jeeni is needed more now than ever and we have proven that the demand is high. Jeeni Generation-4 will only support 100,000 videos, so we must now embrace Generation-5 as we head for global roll-out. TEAM  We are pleased to welcome five new members to Team Jeeni. Andrea Harding: Social Media. Dedicated to reaching out to new audiences, spreading the word about Jeeni artists, and helping build their fanbases. Sharron Goodyear: Image Maker. Photographer of the Year Winner, Jeeni official photographer for artists, performers, promotions and events, specialising in online virtual shoots.  Sammie Venn: Writer, Columnist and Blogger. Syndicating Jeeni news, interviewing and promoting our members, and spearheading our poetry and drama channels. Louis Mitchell: Video Wrangler. Identifying up-and-coming unsigned musicians, performers and dancers focused on Asian Hip Hop, Grunge and Rap. Lizzie Crow. Popular presenter for the BBC and top commercial broadcasters, and our go-to expert for voice-overs, podcasts, jingles and spoken word channels.  Click HERE to visit or return to jeeni.com