Jeeni Blog

Helping the next generation of talent to build a global fanbase

Portsmouth-based music platform gears up

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Portsmouth-based music platform gears up

Jeeni, the Portsmouth-based music tech start-up, has raised over £230,000 to support unsigned artists and performers achieve their dream. 

Today, Jeeni has returned to Crowdcube to raise more funds and help the cause. Founding director Mel Croucher says, “We are ahead of our original schedule, yet there is still so much more to accomplish. We need to scale our online platform globally, build our mass artist showcases, and achieve our foreign language roll-out. Then we can hit all our targets, and give our new artists the recognition they deserve.” If you want to see our pitch click HERE.

Jeeni is launching their next generation platform online, with over 27,500 artists and performers subscribe to their database, and will start trading ahead of schedule.

Along with Mel Croucher, who founded the UK leisure software industry, Jeeni was co-founded by Shena Mitchell, who has already raised over £20million for start-up businesses in the Solent area. They have created a formidable management team including Roger Watson, the record-label boss responsible for over 500 million record sales, Kelli Richards, who worked with Steve Jobs for over 10 years and launched Apple Music, Eddie Levy, the founder of ATV Music who owned The Beatles catalogue, and Danielle Woodyatt, former Head of Global Communications at Virgin.

Jeeni is also supported by celebrity ambassadors, including John Altman, conductor of the Royal Philharmonic Orchestra, Tony Klinger, producer for The Who, and Dee “Thunderbirds” Anderson.

Jeeni’s Shena Mitchell urges Portsmouth-based businesses and investors to take a look at the campaign and support the development and global roll-out of Jeeni. She says: “We are raising £100k for 2.4% with our pre-money valuation at £4M. So if you want to support a Portsmouth-based tech start-up to harness the wealth of genuine unsigned talent, then get in touch.” If you want to see our pitch click HERE.

Contact details: shena@jeeni.com

24
Mar

Jeeni is live on Crowdcube!

Grab your share of JEENI - the ethical entertainment platform.   It's official! Jeeni has been approved by market-leaders Crowdcube, with the Jeeni valuation up from £2.4million to £5million in the short time since Covid dealt musicians and performers a hammer-blow. Now you can help keep entertainment back where it belongs and boost the careers of new talent by investing in Jeeni's brand new funding round HERE.   With no adverts, no fakes and no hype, Jeeni is putting 5,000 musicians and performers in front of a 4 million audience, and promising that their artists keep 100% of everything their earn via the Jeeni platform. Jeeni promise to treat their artists and audiences ethically, fairly and with respect, and will use your investment to expand their databases and boost their value even more.   If you like the sound of that, then Jeeni is live on Crowdcube now, and ready to welcome you on board. Click on the link right here to find out more about investing in Jeeni.   * and of course, investments of this nature carry risks to your capital. Please invest aware.    

28
Oct

Interview with Musician, Writer, Poet and Creative Artist - Baby Panna

EJ Salako got the chance to speak to Baby Panna at Victorious Festival 2021, where he discussed his music, poetry, creative process and future goals. What sort of music do you make? I do all sorts, to be honest, I do a bit of hip hop, but it's more alternative, more experimental. I write poetry as well and I’m working on some indie rock music as well. So, it’s everywhere, a bit of everything. What influences you to make music, and what influenced you to get into music? My main influence was Kendrick Lamar I was like 12 on YouTube and I found Good Kid Maad City on an upload, I heard it and the poetic nature of it, the interludes,  it opened my mind up to new ways to make music and I was in love with from there. My biggest influence is Kendrick, Kanye, Frank Ocean, the versatility, and the artistry that they show is something I want to emulate. When you’re writing your own music, what is your creative process? For me I think my process changed a lot during the lockdown, at first, I would be like “I want to make a banger so I can make peace” so I’d structure it like that you know. But now I just try and whatever I feel goes on the paper and I try and edit it as little as I can, try and keep the original beat, because I want to keep it as raw and as me as possible. So that’s me right now. Which one of your songs is your personal favourite? Right now, I’ve got one for life and one for listening, I think right now “Murder She Wrote Live” I really enjoy doing that, it gets the crowd going. But personally T1GR355, one of my most recent releases, it’s really close to poetry, and I focus on poetry a lot right now, so I love that. Future goals, where do you see yourself in the next 3-5 years, do you have an end goal? 3-5 years I think right now I’ve got a lot of rap music, I’m working on a poetry mix, and an indie rock tape and in 3 years that will all be out there. I think that’s when I will be able to confidently say people know who I am as an artist. I’m just trying to show I can do all these things, so that’s where I want to be in 3 years’ time just have people kind of get a feel for me as an artist and I wouldn’t say I have an end goal I think for me it’s just finding a way to have my creativity fund itself, that’s my goal. Watch the video interview here: Baby Panna Inside Story Interview at Victorious Festival 2021 Check out Baby Panna's showcase here: Baby Panna Jeeni Showcase

05
Jun

MD of Jeeni USA has been honoured as one of the “Top 100 Women of Influence”.

The woman who brought digital entertainment to the world is set to become MD of Jeeni USA. Kelli Richards is based in Cupertino, California, where the mighty Apple Corporation has its headquarters, and where she is honoured as one of the “Top 100 Women of Influence.” An Amazon Number One best-Selling author, and former A&R executive with EMI Music, Kelli played a key role in launching the entertainment division of Silicon Graphics. She’s celebrated as a digital media trailblazer and was responsible for launching Apple’s entry into music and entertainment during her many years with the company. In other words, Kelli Richards was directly responsible for the birth of digital entertainment and global music online, now known as Apple Music. Jeeni founder Mel Croucher worked with Kelli on projects for superstars like Eminem and Prince, and it seemed a perfect fit for Mel to invite her to represent Jeeni in the USA. “I was privileged to have been mentored by the legendary Steve Jobs over a period of several decades,” says Kelli. “I work on cool projects with cool people, and Jeeni is very, very cool.” Kelli Richards at Jeeni-USA HQ Keen to find out more about Jeeni, check out our new website www.jeeni.com