Portsmouth-based music platform gears up

Jeeni Blog

Helping the next generation of talent to build a global fanbase

Portsmouth-based music platform gears up

Jeeni, the Portsmouth-based music tech start-up, has raised over £230,000 to support unsigned artists and performers achieve their dream.

Today, Jeeni has returned to Crowdcube to raise more funds and help the cause. Founding director Mel Croucher says, “We are ahead of our original schedule, yet there is still so much more to accomplish. We need to scale our online platform globally, build our mass artist showcases, and achieve our foreign language roll-out. Then we can hit all our targets, and give our new artists the recognition they deserve.” If you want to see our pitch click HERE.

Jeeni is launching their next generation platform online, with over 27,500 artists and performers subscribe to their database, and will start trading ahead of schedule.

Along with Mel Croucher, who founded the UK leisure software industry, Jeeni was co-founded by Shena Mitchell, who has already raised over £20million for start-up businesses in the Solent area. They have created a formidable management team including Roger Watson, the record-label boss responsible for over 500 million record sales, Kelli Richards, who worked with Steve Jobs for over 10 years and launched Apple Music, Eddie Levy, the founder of ATV Music who owned The Beatles catalogue, and Danielle Woodyatt, former Head of Global Communications at Virgin.

Jeeni is also supported by celebrity ambassadors, including John Altman, conductor of the Royal Philharmonic Orchestra, Tony Klinger, producer for The Who, and Dee “Thunderbirds” Anderson.

Jeeni’s Shena Mitchell urges Portsmouth-based businesses and investors to take a look at the campaign and support the development and global roll-out of Jeeni. She says: “We are raising £100k for 2.4% with our pre-money valuation at £4M. So if you want to support a Portsmouth-based tech start-up to harness the wealth of genuine unsigned talent, then get in touch.” If you want to see our pitch click HERE.

Contact details: shena@jeeni.com

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10
Mar

Ariana May - ‘Perfect for You’ EP Review

Aspiring singer-songwriter, Ariana’s first project is a dramatic bundle of tracks that leaves you eager for more of her sweetly written and theatrical ballads. At just 16 years old, Ariana already possesses a promising level of sophistication and musical maturity which incurs an exciting sense of, ‘If this is what she’s producing now, imagine what’s yet to come!’ From the title track, ‘Perfect for You’, Ariana sets the pace by outlining her raw strengths; her piano and most importantly, her voice. The phrasing and melodic rhythm of the opening line is so unconventional and bends in a way that only a voice and a guitar can. The bittersweet narrative is best expressed by the simplicity of a sole piano accompaniment for Ariana’s vocals, a creative decision possibly inspired by Adele’s heartbroken hit, ‘Someone Like You’. ‘Embers of the Sun’ embraces more instrumental parts such as pizzicato strings, bass and percussive parts that initially give off a Björk-esque, mysterious element. The tone here is somewhat darker and more somber than the previous with the descending, minor pre-chorus chords and echoed, spacey beat. Unmistakable theatrical and musical elements are contained in this romantic, poetic track, which is no surprise seeing that Ariana considers Leonard Berstein a strong influence in her work. The final track here, ‘So many things I should have said’ is a retrospective reflection on the past and Ariana’s thought process on how its unfolded. Ariana partners the almost regretful narrative with a comforting and stripped back ballad of gentle electric piano and sweeping synth pads. Ariana’s first collection of songs is a stunning and impressive display of honest emotion and past experiences and we can’t wait to see what she does next. How can Jeeni support artists like Ariana May? JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience. • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make. • We empower our audience and reward them every step of the way. • We promise to treat our members ethically, fairly, honestly and with respect. • Access to artist liaison and a supportive marketing team Check out Ariana May’s page on Jeeni: https://jeeni.com/?s=ariana+may

04
Feb

Daisy Chute, ‘Cradle Songs’, EP review

Daisy Chute’s newest EP consists of three sonic fairytales, crafted with swelling strings, twinkling percussion and her bewitching vocals. Daisy has been an important and keen part of Jeeni by creating and uploading her incredible tracks to Jeeni's folk channel. She was also a key part of Jeeni's artist partnership programme alongside Arianna May. Check out Daisy's showcase here: https://jeeni.com/showcase/daisy-chute/ The opening track, ‘Cradle Song’ is a theatrical piece which expresses an implacable feeling of uneasiness. This tempting and crafty opener is intentionally overcompensated with syrupy amounts of serenity and reassurance as an attempt to calm and lull the listener, “Now, hush”. The near-sinister nature of this track is thanks to the dark guitar notes, rumbling bass and sultry vocals from Daisy that coaxes you further into something that you just might not be able to back out of. Daisy’s voice here utilises the non-sensical melodies heard in the oldest of lullabies and folktales in a hypnotic repetition, which further pushes the feeling of being enticed and convinced. This track creeps along slowly and regularly, like a rocking cot and totally succeeds in lulling the listener to concede to a peaceful, warm state, despite its dark character. Contrary to its name, ‘Melancholy Air’ feels much more sincere and warm than the first track, due to the flittering strings, traditional folk percussion and uplifting plucked string instruments. The piece is medieval and traditional, but brought together and realised in a way that could only be done now. The atmosphere and space given to each instrument is reminiscent of the delicate and sparkly quality that Thomas Newman gives to his motion picture scores such as ‘American Beauty’ and ‘Finding Nemo’. This cinematic essence could be what inspired Daisy to include an instrumental version of the track, focused purely on the orchestral impact and story-telling. The final track, ‘Mary’s Song’ has all of the charm and sentiment of a typical dedicated piece. This is because the arrangement is formed around a specific person and the emotions that that person evokes. As a result, the piece is interwoven with feeling in each instrument and note. Daisy’s capabilities for writing sweet, gliding melodies are utterly enchanting and are showcased quintessentially throughout this dream-like project. Check out Daisy Chute's Jeeni showcase here: https://jeeni.com/showcase/daisy-chute/ Follow Daisy on social media: Facebook: https://www.facebook.com/daisychuteofficial Instagram: https://www.instagram.com/daisychuteofficial/ Twitter: https://twitter.com/daisychute How can Jeeni support artists like Daisy Chute? JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience. • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make. • We empower our audience and reward them every step of the way. • We promise to treat our members ethically, fairly, honestly and with respect. • Access to artist liaison and a supportive marketing team.

03
Mar

Jeeni Announces that Sharron Goodyear has joined Team Jeeni as Official Photographer.

Click HERE to visit or return to jeeni.com Here at Jeeni HQ, we are delighted to announce that Sharron Goodyear has joined Team Jeeni. When you see Sharron's work you will know why we are so pleased. Sharron is an Award-Winning International Photographer and Film Maker, having won Fashion & Boudoir Photographer of the Year through the Master Photographer Association, Sharron has 14 years of industry experience. Sharron specialises in working with entrepreneurs, musicians, performers and artists from around the world. Sharron's photo-shoots are VIRTUAL enabling her to work with a global client base, directly from her studio, helping us gain greater visibility on our social media as a result. Sharron is super-talented, very professional, has a real eye for positioning the camera, and has perfect attention to detail, the ideal combination of skills for Jeeni members. Sharron says: "Being a photographer is a great privilege for me and it has given me the opportunity to document so many beautiful aspects of people's life journeys. Some of these people are now great friends. I am lucky enough to say I am truly passionate about what I do. Many people hide away from having their photographs taken because they don’t feel confident in how they look in front of the camera or don’t think they are photogenic. My mission is to change that belief and I want to take the best photograph you have ever seen of yourself. The VIRTUAL sessions are incredibly good fun and very relaxed and I will give you lots of direction to help you feel at ease. At the time of booking, I will talk you through everything you need to know so there are no need for nerves – just excitement! I can take a range of photos through an IPhone connection or zoom, what ever you would prefer from the comfort of your own home anywhere in the World." As Founding Director of Jeeni, I wanted to make sure our members are in very "good hands" so I had a VIRTUAL shoot last week in the comfort of my own home, as Sharron promised the outcome would increase my social media presence. It was amazing. I had so much fun and when I changed my profile picture on Facebook to just one of the 30 pictures Sharron took I gained 210+ likes, 134 comments and 4 shares immediately. So the "proof is in the pudding" as they say, never in 10 years has that happened!! We highly recommend that you get your VIRTUAL shoot booked NOW. Check out Sharron https://sharrongoodyear.com Click HERE to visit or return to jeeni.com

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