Portsmouth-based music platform gears up

Jeeni Blog

Helping the next generation of talent to build a global fanbase

Portsmouth-based music platform gears up

Jeeni, the Portsmouth-based music tech start-up, has raised over £230,000 to support unsigned artists and performers achieve their dream.

Today, Jeeni has returned to Crowdcube to raise more funds and help the cause. Founding director Mel Croucher says, “We are ahead of our original schedule, yet there is still so much more to accomplish. We need to scale our online platform globally, build our mass artist showcases, and achieve our foreign language roll-out. Then we can hit all our targets, and give our new artists the recognition they deserve.” If you want to see our pitch click HERE.

Jeeni is launching their next generation platform online, with over 27,500 artists and performers subscribe to their database, and will start trading ahead of schedule.

Along with Mel Croucher, who founded the UK leisure software industry, Jeeni was co-founded by Shena Mitchell, who has already raised over £20million for start-up businesses in the Solent area. They have created a formidable management team including Roger Watson, the record-label boss responsible for over 500 million record sales, Kelli Richards, who worked with Steve Jobs for over 10 years and launched Apple Music, Eddie Levy, the founder of ATV Music who owned The Beatles catalogue, and Danielle Woodyatt, former Head of Global Communications at Virgin.

Jeeni is also supported by celebrity ambassadors, including John Altman, conductor of the Royal Philharmonic Orchestra, Tony Klinger, producer for The Who, and Dee “Thunderbirds” Anderson.

Jeeni’s Shena Mitchell urges Portsmouth-based businesses and investors to take a look at the campaign and support the development and global roll-out of Jeeni. She says: “We are raising £100k for 2.4% with our pre-money valuation at £4M. So if you want to support a Portsmouth-based tech start-up to harness the wealth of genuine unsigned talent, then get in touch.” If you want to see our pitch click HERE.

Contact details: shena@jeeni.com

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22
Jul

Investors flock to back anti-rip-off crowdfunder

the Jeeni platform in action Yesterday's Government report took months to come to a conclusion that every musician has known for years. Performers are getting ripped off by the streamed music giants. "While streaming has brought significant profits to the recorded music industry, the talent behind it sees pitiful returns," said Julian Knight, MP. Now, Her Majesty's Government intends new legislation to give musicians and songwriters the right to "equitable remuneration", but like so many empty promises and good intentions that may be an ambition which proves impossible to deliver. But there is an ethical alternative to the problem. It's an online app called Jeeni. On Jeeni, artists and creatives keep 100% of everything they earn, and thousands of performers are already on board, with an audience outreach that has grown to over two million. The growth of Jeeni has been so fast that they marked yesterday's Government promises by turning to crowdfunding to expand their capacity to meet demand, raising over £46,000 in a few hours. Check out their campaign HERE and join the list of supporters and celebrities who are flocking to the cause.

12
Mar

Voices of 2021

BBC Sounds has just released it's longlist of nominees for the 'BBC Sound of 2021', a prophecy of who they believe will be filling your playlists for the upcoming year, from the best rising talent. Now in it's 19th year, this year's longlist was compiled by a panel of 161 industry experts, including former nominees Billie Eilish (2018) and Stormzy (2015). The winner will be announced in January on BBC News and BBC Radio 1. The 10 acts hoping to win the top spot are: Alfie Templeman - Indie PopBerwyn - Soul Poet / BalladsBree Runway - Trap / R&BDutchavelli - Rap / Hip-HopGirl In Red - Indie PopGreentea Peng - Psychedelic SoulGriff - Bedroom PopHolly Humberstone - Pop BalladsPa Salieu - Rap MaverickThe Lathums - Indie Band To be eligible, musicians must not have been the lead artist on a UK top 10 album, or more than one top 10 single, by 30 October 2020. Artists who have appeared on TV talent shows within the last three years are also ineligible. The top five will be revealed in the New Year on BBC Radio 1 and BBC News, with one artist announced each day from Sunday 3 January until the winner is unveiled on Thursday 7 January. Covid-19 has made launching a music career trickier than ever - and to date, only four of the nominated acts have played a headline gig, which explains the strong showing of bedroom and DIY artists on the list. 2020's winner, Celeste, also suffered setbacks from the pandemic hangover, as her new album release was delayed. Instead she chose to release well received tracks, 'Stop this Flame' and 'Little Runaway' to give us a taster of what is to come. She also became the first singer to ever record an original track 'A Little Love' for the John Lewis Christmas campaign. Her debut album, 'Not Your Muse' is now being released Feb 26th. https://www.youtube.com/watch?v=fwuJFAsZD0k

12
Mar

Patti Smith - Piccadilly Circus Takeover

To celebrate 50 years since Patti Smith's first poetry performance at St Mark’s Church, New York in 1971, January 2021 sees Smith taking over all the light screens at London’s Piccadilly Circus. Being brought to the venue by Circa, curated by the digital artist Josef O’Connor and designed specifically to adhere to social distancing and lockdown restrictions, the installation and Piccadilly Circus takeover, will combine art, music, poetry and prose, and include two recorded performances – one scheduled for midnight on New Year’s Eve and another on the day of the US presidential inauguration on 20 January. Patti Smith in Piccadilly Circus - Photograph Circa Talking to Fiona Sturges from The Guardian, Smith explains, “Some of the work I did in my bedroom, some in a recording studio and some at my desk,” says Smith, 74 this week. “I had to teach myself how to use Photo Booth on my computer and film myself reading a poem. I’m sure there are 14-year-olds who can do this in five minutes but it took me quite a while. But I got there and I’m so proud of myself.” Her favourite piece is a reworked version of Peaceable Kingdom. Written in the aftermath of 9/11, it is a song of solace and hope in the face of catastrophe and, in performing it, Smith will be commemorating 100 NHS workers who have died from Covid. “It’s just so sad when we lose people who work so hard to rebuild our world,” she reflects. She will also read a new poem dedicated to the environmental campaigner Greta Thunberg, who will be 18 in January and who, Smith says, “pretty much sacrificed her childhood for all of us”. Four years under Trump has also taken its toll. “It’s been a terrible atmosphere to live in,” she says. “You try to do your work and not let [politics] permeate your consciousness daily but it does. It’s very insidious.” She notes that she and the outgoing president are about the same age. “I have encountered him in New York through the years and found him a horrible, narcissistic person and just a bad businessman. I’ve seen the debris of his deals. I think the damage he has done is going to be felt for a long time. It’s not going to be so easily healed because globally he has empowered people of a like mind.” Nonetheless she will take “huge psychological relief in the new administration. I’m a natural optimist so I’m not without hope or inspiration. What matters is trying to clean up some of his mess and get some order. I’m doing that in my house. I’m a messy person, and I know that before I can do something creative or exciting I’ve first got to clear everything away.” Circa presents Patti Smith throughout January at 20:21 GMT at Piccadilly Lights, London. A limited-edition print by Smith will be available to buy for £100 from 1 January. Viewers can watch the installation on YouTube from 23:45 GMT on 31 December. Words - Fiona Sturges at The Guardian

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