Jeeni Blog

Helping the next generation of talent to build a global fanbase

Let the Music Play and Save Our Venues

You may have seen the hashtags going around today

If you were wondering what it's all about, an open letter has been issued. THIS is what is happening ?

Some 1,500 acts including Ed Sheeran, Paul McCartney and The Rolling Stones urge the British Government to save the country's live music industry from collapsing because of coronavirus.

Coldplay, Eric Clapton, Sam Smith, Rod Stewart, Liam Gallagher, Iron Maiden, Dua Lipa, Skepta and Florence + the Machine were also signatories to an open letter warning that the ongoing shutdown threatens thousands of jobs. They cited new research showing that live music added £4.5 billion ($5.6 billion, 5.0 billion euros) to the British economy and supported 210,000 jobs across the country last year.

Live music has been one of the UK's biggest social, cultural, and economic successes of the past decade. But, with no end to social distancing in sight or financial support from government yet agreed, the future for venues, concerts and festivals and the hundreds of thousands of people who work in them looks bleak.

Until these businesses can operate again, which is likely to be 2021 at the earliest, government support will be crucial to prevent mass insolvencies and the end of this world-leading industry.

On July 2nd 2020, the Concert Promoters Association and a coalition of live music businesses including artists, venues, concerts, festivals, production companies and industry figures launched a campaign to highlight the importance of the sector to the UK’s economy. The campaign asked people to share on social media a film or photo of the last gig they played or saw with the hashtag #LetTheMusicPlay.

If you’d like to add your support, you can download shareable graphics and quotes from some of the country’s biggest artists here. Post them on your social media to show how important UK live music is to you, and don’t forget to use the hashtag #LetTheMusicPlay.

Read the joint letter

Dear Secretary of State,

UK live music has been one of the UK’s biggest social, cultural, and economic successes of the past decade. From world-famous festivals to ground-breaking concerts, the live music industry showcases, supports, and develops some of the best talent in the world – on and off-stage.

As important as it is, our national and regional contribution isn’t purely cultural. Our economic impact is also significant, with live music adding £4.5bn to the British economy and supporting 210,000 jobs across the country in 2019.

Like every part of the entertainment industry, live music has been proud to play our part in the national effort to reduce the spread of Coronavirus and keep people safe. But, with no end to social distancing in sight or financial support from government yet agreed, the future for concerts and festivals and the hundreds of thousands of people who work in them looks bleak.

This sector doesn’t want to ask for government help. The promoters, festival organisers, and other employers want to be self-sufficient, as they were before lockdown. But, until these businesses can operate again, which is likely to be 2021 at the earliest, government support will be crucial to prevent mass insolvencies, and the end of this great British industry.

Government has addressed two important British pastimes – football and pubs – and it’s now crucial that it focuses on a third, live music. For the good of the economy, the careers of emerging British artists, and the UK’s global music standing, we must ensure that a live music industry remains when the pandemic has finally passed.

Yours,

Leading UK artists, music professionals & venues (read the full list of signatories here)

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05
Oct

Jeeni Spotlight - Mel Croucher

This week marks the start of a new blog series here at Jeeni.com, where we shine our spotlight on remarkable Jeeni people. Our first Jeeni Spotlight shines on our very own creator, Mel Croucher. Mel is an icon with a decades-long career, architect, journalist and founder of the British computer game industry, he has released countless albums and books, and has spent the last few years creating the free music platform Jeeni.com, where we have bridged the gap between fan and artist for a seamless musical experience. Mel is best known for creating Deus Ex Machina, a ground-breaking and innovative computer game that was far ahead of it’s time, bringing together music and gameplay in one effortless accomplishment. Although set in a dystopian machine-led world, the game is an allegory of Shakespeare’s Seven Ages of Man. Throughout the game, the player experiences each age from conception to the afterlife, including an old and feeble creature on the verge of death. What was especially fascinating about Deus is the way it was designed meant the music synced with each stage perfectly, something that was unique to the gaming world at the time of it’s release forty years ago. Mel wrote and performed all the music in Deus and has since had a lucrative career selling his own music, including albums Pimania and Hang Loose. Counting luminaries such as Sir Christopher Lee, Doctor Who himself, Jon Pertwee, and Steve Jobs’ mentee Kelli Richards among his collaborators, Mel has had a passion for music since he was a small child. Creating a platform for undiscovered artists to sell and share their music without being exploited by big names like Spotify and Apple Music has been a wonderfully fresh new take on the world of streaming, with Mel becoming a pioneer in music sharing as well as in the computer game industry. Jeeni is ‘a multi-channel streaming service for independent musicians and performers, providing a unique showcase to put undiscovered talent in front of a global audience’ says Jeeni’s US managing director. Mel is a force to be reckoned with and has worked with some of the biggest names in the music business such as Eminem, Prince, Frank Zappa, Led Zeppelin, and Pink Floyd. Mel is not one to name-drop, however this Jeeni writer thinks it is important to highlight that Mel has worked with many more music industry veterans discretely, like Phil Collins and U2, as well as big names in other parts of the celebrity world such as the comedian Frankie Howard, who voiced The Defect Police in Deus. Beginning his career as an architect, Mel has gone on to create video games, written articles and in recent years has changed his focus to revamping the music industry with Jeeni.com alongside our CEO Shena Mitchell. He has faced many challenges in his glittering career, such as Deus being well ahead of its time, as well as more physical issues such as recovering from an accident that left him in a wheelchair for some time (Mel would now recommend calling a locksmith when you lock yourself out of your house, and don’t try to climb onto your own kitchen roof, leap towards your bathroom window and end up breaking yourself). As a writer, performer and creator, Mel is a genius. As an acrobat, less so. To find out more about Mel’s exploits as a video game creator, working for celebrities, and painful accidents, check out his book Deus Ex Machina: The Best Game You Never Played In Your Life or his website www.melcroucher.net. Here at Jeeni, we are so excited to welcome undiscovered artists to our platform that breaks down the barrier between fan and artist to create a unique relationship and allowing for easy interaction. How does Jeeni support artists? JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience. · We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make. · We empower our audience and reward them every step of the way. · We promise to treat our members ethically, fairly, honestly and with respect. · Join us at Jeeni.com

17
Jan

Invest in JEENI

Grab your share of JEENI - the ethical streaming entertainment platform. Our new funding round is about to go live on Crowdcube. We've been approved by market-leaders Crowdcube and Seed Legals for our funding vision and due diligence, and our company value has nowgrown from £2.4million to £5million. Thanks to advance pledges from our wonderful Jeeni investors and followers, we've already reached £80,000 of our £150,000 target in less than 3 days. Now we want to reach 70% of our target before we go live, which means we’re likely to overfund with Crowdcube in record-breaking time, just like we have done in our previous rounds. The value of Jeeni lies in our IP and user databases, and here’s where these stand at the start of the 2023.• 4million total audience access across all media.• 200,000 Jeeni artist online followers.• 57,000 Jeeni partner online followers.• 20,000 Jeeni business online followers.• 5,000 registered independent musicians and performers.• 4,000 registered social media champions.• 2,500 artist showcases.• 500 award nominees.We have money in the bank, no loans, no debt, no creditors, no factor-invoicing, and a zero burn-rate. We will use your investment to expand our databases and boost our value for exit by acquisition. We invite you to join in now, before we go live on Crowdcube, so simply email shena@jeeni.com with the amount you’d like to pledge, and she’ll add you to our priority list. We look forward to hearing from you and welcoming you on board!

02
Dec

Jeeni Offers Two Ways of Becoming a Jeenius to Suit Your Needs.

Depending on whether you’re an artist or a viewer, Jeeni has introduced more options of signing on, to suit your needs. For our viewers, we have a huge range of features to make it as easy and ethical as possible to follow and support a massive roster of exciting and upcoming artists. And it’s absolutely free to sign up! Jeeni allows anyone and everyone to create and share playlists of new artists from hundreds of different channels and genres from Afro to Zydeco. Enjoy uninterrupted, ad-free surfing and discovering with live sessions, exclusive gigs and masterclasses from award winning superstars. Simply make your free account and get going! Discover fresh, unique artists that you’d otherwise never come across, share your discoveries with friends on social media and spread the word of Jeeni. If you’re an artist, we offer an extensive and supportive promotion service, with ethics and respect in mind. For just $10 a month, Jeeni artists receive their own dedicated commercial showcase and personal Jeeni email address as well as a direct platform and publicity service to their fans and entire Jeeni audience. Jeeni also provides a professional artist marketing suite with full analytics and reports so that you can track and manage how you’re received by your audience. Artists also receive automatic eligibility for Jeeni festivals and awards as well as access to Jeeni’s helpdesk service. And we haven’t even got to the best part yet; Jeeni artists keep 100% of all sales income, 100% of all of their donations and have complete control over their creative rights! Jeeni is first and foremost about the support and ethical treatment of artists as opposed to streaming services such as Spotify. Find out more about your Jeeni viewer membership here: https://jeeni.com/setnjsazwems/ Find out more about your Jeeni artist membership here: https://jeeni.com/93oavw85jjhe/ Join Jeeni today and become a Jeenius!