Jeeni Blog

Helping the next generation of talent to build a global fanbase

How to Build Your Own Playlist

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How to Build Your Own Playlist

In our previous blog called, "Top Ten Tips on How to Promote your Music Independently" http://bit.ly/2W2nCJ5 we suggested you get yourself PLAYLISTED.

Maybe we should have said, Build your own Playlist and then get yourself Playlisted. So what is the difference?

Building your own PLAYLIST is an easy way to boost the promotion of your own music, so why not give it a go. The video is 3 minutes long so I have taken the highlight. (Approx. 60 second read time)

  1. Start by creating your own public playlist filled with great music, and include your own tracks too.
  2. With a small amount of work you you could get a few hundred followers, it'll still help your chance of landing on other, bigger playlists.
  3. With a lot of work and fun, you could build your playlist to have thousands or even millions of followers over time.
  4. Discover Weekly algorithm takes EVERY playlist into account, no matter how small. The algorithms behind Discover Weekly find users who have built playlists featuring the songs and artists you love. It then goes through songs that a number of your kindred spirits have added to playlists but you haven't heard, knowing there is a good chance you might like them too.
  5. Ideally, you want to be uploading & submitting your tracks to playlists weeks in advance of your release. For example Spotify alone get 20,000 new tracks every day.
  6. Make sure you get your tags rights so you can be featured automatically and help the editors find you. No guarantee, but you need to start somewhere.
  7. Share your music on your own social media platforms to get on a playlist, stay on a playlist and grow your fanbase. Drive traffic from off platform, that means share your links everywhere. Post them on your socials, website and other channels.
  8. You can only submit one track per release, so if you're releasing an album or an EP, have a good think about which track is most likely to get picked by a playlist.
  9. Pitch your music to independent curators, if you are not sure how to do this, keep a eye out for our next blog.
  10. Try not to disheartened if you do not get thousands of followers straightaway, keep choosing music you love and keep adding to your playlist, be true to yourself, only add your favorite tracks and have some fun.

Check out our new community of facebook, called: Unsigned Artist Community and join today. http://bit.ly/2Q45ri8

https://vimeo.com/396927442

04
Jun

Inside Story with Blue Vein

Blue Vein is the stage name of Spanish Singer and Songwriter Alex Gonzalez. He is based in Zaragoza, Spain and performed his new track ‘Catharsis’ in the JAM Festival collaboration in April. Alex is sat in his living room, his signature long dark curls framing a cheeky smile which delightedly remains throughout the interview with team Jeeni member Kate.  Kate asks what the story behind his latest release is. “Basically, I really really liked a girl,” he says smiling, “I wanted to express and portray in a song all these feeling that I was going through, the song talks about that, it’s something that lots of people can relate to, and also the phrase in the chorus ‘this is my catharsis’ [refers to] the fact that no matter how sad I am or what difficult times I’m in, my music and writing songs is always there for me and it’s so liberating and a key element for me to have [in my life] in order to be happy.” The video that accompanied the track was a brilliant and eclectic mix of colour and movement. When asked about the creative process behind making the video, his response was, “It was a bit chaotic because at first I was very lost, I had in mind the vibes that I wanted for the clothes, but that was it so normally when you do a video you have in mind the order that you want the shots to be in and you create a storyboard, but, I didn’t,” again he laughs, “and so yes it was very chaotic. What I did was buy the clothes, and a huge reel of green fabric to create the comic effect via a green screen, and then I shot everything in a bit of a rush, using different camera angles, and then in post editing I chose the shots that I thought fit the best.”  Despite the chaotic nature of the video shooting, we all agreed it was a huge success and loved the feel that the video gave alongside the track.  Alex is also a member of two other bands, The Sun Above Us and Shut, despite this, he continues to release music as a solo artist as well. Kate asks why he decided to make this decision.  “I love being in bands, I think that playing with and creating with other people that you love and that inspire you can be the most enriching thing, but our friend Covid”he grimaces, “came and there were no rehearsals, no concerts, so we barely play now.” The disappointment is evident on his face and it’s so sad to see. He continues, “so the Covid situation made me write more songs on my own, and actually it made me worry less, “his smile returns, “as when you’re in a band you [tend] to stick with a certain genre and even a certain language as I also write in Spanish [so this allowed me more freedom].”  Alex is from the North East of Spain, a country which has so many distinct musical and cultural influences, Kate asks how these influences have shaped him as an artist.  “To be honest I don’t know! I’ve always listened to Spanish music, my parents always played me rock from the 70s, 80s and 90s and I guess I’ve been influenced by choice of melodies and sounds and in that way that’s how I think it has influenced me.”  One thing that we notice throughout the interview is that despite Alex’s heritage, he has a very clear English Accent, Kate asks how he came to develop this.  Alex throws his fantastic head of hair back and laughs, “Thank you! I don’t know, I’ve always really liked the British accent, so I just practiced and tried to imitate it, but does it sound real, do I sound fake?” Kate smiles and says that she thinks he sounds like David Bowie which I am in complete agreement with! They both laugh and smile at this and Alex blushes a little at the compliment.  “Did you always know you wanted to make music?” Kate asks.  “Yes! Since I started playing it was like a dream. With Blue Vein I can mix it with my other passion, which is film making, I suck a bit at that but it’s fun.”  When asked if he had the opportunity to open a show for any musician, alive or dead, who would it be, he answers, “Well, I don’t think it would fit [very well] because of the genre, but Architects…a British metalcore band in Brighton, they’re basically my favourite band, and even if it was just so I could see them live, I would die to open for them!” They both laugh at the fact that despite Kate attending University in Brighton, she is bashful that she hasn’t heard of them before but promises Alex, she’ll give them a listen.  For new artists that are just starting out and who in the future could take part in events such as Jeeni’s JAM Festival, Kate asks what advice Alex would give to them.  “It might sound a bit cliché, but you really have to believe in what you do, and understand why you do what you do, because having a defined purpose is going to [allow you to] be driven by it, and not just be motivated to get to an end point, but if you are driven by it, you’re not going to let anything stop you. That and a lot of love and effort. I’d love to give you advice for social media but [I’m not big enough for that yet].” He laughs.  Finally, Kate asks what we can expect from Blue Vein in the near future.  “Literally anything! When I write songs, I don’t think in any genre, I have deathcore songs, I have soft Spanish ballads, I don’t want any limits on my creations…The next song is going to be an acoustic version of ‘Catharsis’, then a rock ballad in Spanish, and I want to try release soe of my Spanish songs in English as an alternative as well.”  To find out more about Blue Vein, listen to his music and invest, please visit https://jeeni.com/showcase/bluevein/

12
Oct

Kickstart Scheme - Jeeni Marketing Executive Freya Devlin

   Launched by Rishi Sunak last September as a result of the COVID-19 pandemic. The Government’s Kickstart Scheme provides funding to employers to create jobs for 16–24-year-olds who are receiving Universal Credit and at risk of long-term unemployment. Jeeni have already successfully taken on young people through the scheme and will continue doing so. The successful Kickstart employees are taken on for initial placement of up to 6 months. And given training to learn new skills, and ongoing support to look for long-term, permanent work. What was your role within Jeeni? My title within Jeeni was marketing executive, but my responsibilities were very broad. Everything from content planning, crowdfunding, PR and copywriting. Although I mostly focused on promoting Jeeni events, writing blogs and social media management. What skills did you believe you have developed during your time at Jeeni? I’ve developed many skills everything from SEO to project planning. But most of all I believe I’ve developed my soft skills such as team working, critical thinking, and communication. Working remotely it's important to utilise time management and to be extremely organised, so these are skills I've further developed. Additionally, I've been encouraged to work both independently and collaborate with colleagues. In doing so I have become more self-sufficient as well as improving my interpersonal skills. What did you enjoy the most during your time at Jeeni? Overall, I have enjoyed my entire experience working at Jeeni as part of the Kickstart Scheme. A few notable things would definitely be promoting various types of artists, marketing for events and working alongside a team who are passionate about the work that they do. Seeing the success of projects I've worked on and the experience I've gained has helped me become more confident in my own capabilities. Do you have any tips for future Jeeni employees, that will help them succeed?  I think that it’s important to trust in your own abilities while also taking on board advice from others and learning along the way. Jeeni is such a supportive company, that encourages creativity and personal growth. So I believe that just being yourself and working hard will guarantee success. What would you say are some of the best aspects / features of Jeeni?  Jeeni is an incredible platform for creatives to share their work, they are treated fairly while keeping everything that they earn. It's a welcome contrast to the majority of streaming services that are available. Jeeni shines a spotlight on independent artists who otherwise may struggle to be heard over the noise of big record labels. Furthermore, Jeeni supports all types of creatives not just music artists but dancers, animators, voice actors and more. Do you have any suggestions on how Jeeni could perhaps be more effective as an overall streaming platform? To just keep improving on what they are already doing and to remain focused on independent talent. Goals for the future? I’d like to keep learning and improving my skills, take on bigger projects, and hopefully be working for a company that values its staff, customers, and creative talent just as Jeeni does. It's been a great opportunity to work with Jeeni through the Kickstart Scheme. And the experience I've gained will continue to support me throughout my career.

02
Jul

Ola Onabulé, British-Nigerian singer/songwriter, Jeeni Pick of the Day

Ola Onabulé, British-Nigerian singer/songwriter has had a career that spans almost two decades. He released much of his music on his own label, Rugged Ram Records, after recording for Elektra and Warner Bros.Onabulé has built an enviably solid music career through a relentless schedule both in the recording studio and as an international touring performer. He has always been interested in crossing cultural and musical boundaries. The emotion and virtuosity in his three-and-a-half octave baritone voice channels his poignant storytelling. Which has given life to previous studio works exploring his Nigerian roots, his Western upbringing, family life, and musical influences ranging from jazz to soul, world, and pop. In an independent career spanning more than 20 years. Ola has performed at many of the most respected international jazz festivals including Montreal, Vancouver, San Sebastian, Istanbul, Washington, and Umbria. As well as at concert halls and Jazz clubs worldwide, building and consolidating a reputation with audiences globally. He has presented music from his albums with his quartet/quintet. As well as with much larger ensembles of big bands and symphonic orchestras, such as the WDR Big Band of Cologne, the SWR Big Band of Stuttgart, and the Danish Radio Big Band, Copenhagen, and the Big Band Jazz Y Mexico in Mexico City. Ola Onabulé’s reach is global, connecting with audiences worldwide through his soulful voice and his elegant appearance. Whether live on stage or on record, he gives a thoughtful interpretation of his experiences and the world around him, with music crafted with meticulous attention to detail in his arrangements and production. With a newly recorded collection of original songs. Meticulous attention to detail in his arrangements and production. Point Less, is a follow-up to Onabulé’s last album, It’s The Peace That Deafens, boldly expressing thoughts on social injustice, reminiscent of Marvin Gaye’s 'What’s Going On'. It is an activist’s call – at once a celebration of life and a cautionary take on the social forces that threaten it. Ola Onabulé is a perfect example of an independent singer songwriter that Team Jeeni can support, by having a showcase on Jeeni.com. JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience. • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make.• We empower our audience and reward them every step of the way.• We promise to treat our members ethically, fairly, honestly and with respect. Check out Ola Onabulé’s showcase here: Ola Onabule Showcase along with other showcases to add to your playlist. jeeni.com. #olaonabule #singersongwriter #jazz #original #worldmusic #soulmusic #jazzfestival #fusionmusic #vocalists #jazzsinger #soulsinger #liveinconcert #blues #jazzmusic #jazzfest #soulful