Jeeni Blog

Helping the next generation of talent to build a global fanbase

Nextfin independently rates Jeeni 77% investment opportunity.

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Nextfin independently rates Jeeni 77% investment opportunity.

This morning Jeeni were independently rated by Nextfin and our pitch was rated 77% overall. Management rated 68%, Product 76% and Investment Opportunity 88% with 80% being their gold and highest rating. If you would like to see full report check out our pitch rating here:

https://lnkd.in/ecq6xG3

Jeeni, the social music platform that brings artists closer to their fans – and shares revenue ethically – is poised to become the first Portsmouth-based start-up to go on Crowdcube for its third round. Jeeni overfunded in 6 days. If you want to see our pitch click HERE. We have 11 days left to invest.

With 350million streamed music subscribers and market growth up by 39% this year, Jeeni is likely to ride the wave and be a huge success, not only with unsigned musicians and performers but with their superfans.

“We’re standing by to raise £100,000 for 2.4% with a pre-market valuation£4M,” says Jeeni founder Shena Mitchell.  “And while we are already negotiating with several major investors, the beauty of Crowdcube is that the artists themselves can actually own a stake in the company for as little as £10.”

Shena continues, “Jeeni’s mission is to support unsigned music and performers, by helping them build a fanbase.  We aim to fast-track careers in the music business, and make sure they take the lion’s share of the revenue that’s raised.

Jeeni is needed more now than ever and we have proved that the demand is high. Currently we can only support 100,000 videos, so we must now move up a gear as we head for global roll-out.  This Round Three investment will be used to scale up again and launch our next-generation platform. It will also be used to develop our IoS and Android apps." 

When the financial backing has been secured and we go live, we’ll be creating new jobs in the area, which is great for the local economy.  When you consider the wealth of music talent in Portsmouth – hosting over 2,000 music events a year with Victorious, The Guildhall, Band Stand, Wedgewood Rooms, and all the Portsmouth Festivities and pubs – we’re alive to the opportunities of our local music culture, creativity and talent. But with live venues locked down for now, the online opportunity of Jeeni is needed more than ever.

It’s so cool to think someone reading this might choose to invest in Jeeni now with just £10, and then use Jeeni to build their own fanbase for fame and success!  We’re going to try hard to make sure that happens.”

JEENI is currently inviting investment on Crowdcube.  To find out how to get involved please join our mailing list for updates or check out our fundraising pitch. If you want to see our pitch click HERE.

04
Jun

A $0.003 reward?! We’re Twitching at the thought!

Twitch has always been popular amongst the gaming community. It was created initially in 2011 as a platform for gamers to use in order to live stream as well as broadcast live Esports events and competitions and has since retained on average 15million daily users.  With so much more of our time spent online due to the Covid-19 pandemic, Twitch has expanded in regard to what they broadcast and live stream: talk shows are growing in popularity as well as live streamed music to name but a couple.  As the date for the resumption of normality approaches and with it the reopening of concert halls and live shows, one can speculate as to what will happen to those artists that have decided to make use of these live streaming platforms as a source of income.  Twitch users reportedly spend three times as much time on the platform as on Sportify and YouTube so the potential for it to be a very lucrative platform for music makers and artists is what has been looked into by Will Page, an economist who runs Tarzan Economics. He worked alongside various teams in order to understand how live streaming and live music may co-exist in the future. “Live streaming won’t go away when live music returns.” -Will Page In 2002, one of the first music streaming services Rhapsody, offered a $9.99 monthly price which is the same as what we see today for similar music streaming services.  What is provided is also pretty much the same as what was offered in 2002; fans remain largely disconnected from their favourite artists, they are unable to offer direct compensation to creators, and ‘cross-usage’ occurs frequently as a listener is often subscribed to multiple platforms.  “None of the on-demand streaming services that have since sprung up enable immediate engagement, this is a relic of the music industry of old.” -Will Page User engagement is something that both Twitch and Jeeni offer, and not only does it allow the fans to be more involved with the artists they love, but it allows the artists to be fairly compensated, a huge issue which is now being petitioned against by the Broken Record Campaign. See our last blog post for more information and ways that you can support the campaign.  According to Will Page, the typical music streaming model has approached the way in which artist are compensated in one way:  “the platform aggregates all the streaming data and revenues from a specific market and product over a specific time period, divides an artist’s share by that sum, and allocates revenues proportionately. Get 1% of all the streams, and you’ll get 1% of all the money. This has spurred much debate within the industry, as heavy streamers are effectively subsidised by light streamers, or as Quartz controversially put it: Your Spotify and Apple Music subscriptions pay artists you never listen to.” In essence, the modelling simply just isn’t fair, and neither rewards the artists or their fans for supporting them.  The way in which Twitch brings in money, however, varies across three methods similar to Jeeni: Creator Channel Subscriptions, Bits allow users to support creators directly on the service, and advertising.  Will Page made a comparison between creator earnings on Twitch, which average at $0.15 per-hour-per-user, with that of global streaming services at which the rate per-stream is set at roughly $0.003.  By taking the $0.003 per stream and multiplying by 17 (assuming a song lasts 3 minutes this equates to an hour of listening time), then applying an average 20% royalty rate, this results in a creator’s “revenue-per-hour listened” at just $0.01.  My jaw dropped, did yours?  Twitch has proved it can monetise over 10 times better than music streaming, however this only applies to creators’ most loyal fans that tune in on a regular basis.  "If you keep the full $100 of each true fan, then you need only 1,000 of them to earn $100,000 per year." -Kevin Kelly, The Technium, 2008 Do you want to spend hours watching your favourite gamer and at the same time, fairly compensate and reward them for their time and effort? Well of course. What Twitch does for gamers, we want to do for music makers and artists here at Jeeni.  Look out Twitch, we’ll meet you at the finish line. 

04
Jun

Top patent strategist for the Jeeni streaming revolution!

Dr Justin Hill Streaming music start-up Jeeni is determined to give new talent an ethical deal and hand over 100% of the profits to artists who do all the hard work. Jeeni is also determined to protect their artists from the pitfalls and rip-offs that traditionally beset the world of music. So Jeeni is fortunate to have Dr Justin Hill on their side. Justin is recognised as leader in the field of intellectual property, and is Head of Patent Prosecution at Dentons, one of the world’s top legal firms. Justin says, “Thank you for the opportunity to work with you. Last year, with your support, we were recommended in Legal 500 and as Leaders in Field by Chambers, as well as top-tier patent professionals.” He goes on to say that Dentons continue to support early stage businesses like Jeeni, “who we believe have world class technologies capable of disrupting existing sectors. Venture tech and accelerator programs keep us in touch with the next generation of technology titans.”

10
Jun

A Kiss from a Rose – Why the Rose is such a powerful symbol in the arts. By Sammie Venn.

Here at Jeeni.com we celebrate and support all musicians and performers, and poetry has its own dedicated channel for artists and performers to showcase their work and earn 100% of their sales, ticketing, merchandise and donations. Last week Jeeni returned to Crowdcube to raise more funds for helping new talent. We have been very encouraged with the positive response as we reached our target in just 6 days and now overfunding If you want to see our pitch click HERE. Today we showcase Sammie Venn as a very talented and creative writer. The Rose has long been considered a symbol of the divine feminine; when my daughter and I moved to our home in East Sussex a few years ago we bought a “Coeur Rose”, a “Love Rose”, in hope that it would manifest exactly that. Consequently it has never flowered when it should, in fact it has blossomed during the oddest of times, throughout harsh frosty winters as well as scorching hot summers. I even found two perfectly formed flowers one New Year’s eve under a dusting of snow. Suffice to say I see it as a strong and firmly rooted plant that can spring to life in the most adverse conditions, In Tarot a rose is seen as a symbol of balance, it expresses new beginnings, hope and promise. I see our magical plant as something that has stood the test of time. It is full of boundless wisdom and copious richness, whilst her petals answer my prayers the thorns protect the splendour it bestows. So why is the rose such a powerful motif in the arts? It appears as a mark of love, beauty and virtue within every creative genre. It is a recurring theme in ancient literature and features in the greatest love poems of our time. Christina Rossetti, William Blake, J.B. Yeats, Dorothy Parker, Rumi, Charles Bukowski all herald the rose in their prose as nature’s metaphorical flower of Love. Roses have symbolised God at work, the scent has been aligned to that of an angel and the Virgin Mary has also been called the “mystic rose”, “the rose without thorns”. Clearly its power as a plant is multifarious, from religious connotations to passionate exchanges, sincere friendship and spiritual holiness, the rose can mirror any human sentiment. The Ancient Greeks and Romans associated roses with Aphrodite and Venus, the Goddess of Love. However they have also been used to communicate messages without words. It is not just Love that the rose represents but also confidentiality. The Latin term “sub rosa” translates as “under the rose” referring to the notion that something is told in secret. When a confidential matter was debated behind closed doors in Rome, the wild flower was placed outside to indicate that a private matter was being discussed. It is not just literature that celebrates the rose, singer-song writers have immortalised the exquisite flower in their lyrics for centuries. Without doubt it is an iconic plant and holds a plethora of meanings depending on its colour. A crimson flower is for lovers, it signifies enduring and life-long passion. The velvety petals of a lilac bloom represent enchantment and love at first sight. A white rose reflects humility and innocence whilst a yellow bud expresses friendship and joy. Stems with pink flowers can be given to express gratitude, appreciation and admiration whilst those with an orange hue can portray enthusiasm and desire. Every mortal emotion can be aligned to this beautiful woody perennial. There are over 300 species and tens of thousands of cultivars, whether they are trailing, climbing or standing tall as shrubs, the rose comes armed with prickles and thorns making them strangely more beautiful in many ways. Leigh Bardugo in “The Language of Thorns” wrote that “Love speaks in flowers. Truth requires thorns”. This seems like a perfect metaphor for the life we live. From Bette Midler to Janis Joplin, form Poison to Westlife, the rose has featured as a powerful overture in many songs and genres. It has been idolised for both its natural beauty as well as its harsher, darker side.  Seal’s “Kiss from a Rose”  was released in 1994 and again in 1995 when it appeared in the film “Batman Forever”. 25 years later it’s still a song that sends shivers down my spine, I can even hear it loud and clear in my head as I’m writing this article. But it’s the lyrics of Bette Midler that resonate like a thunder bolt to the heart. Harmony is not always achieved when everyone sings the same note. It is what lies between these musical tones that produces accord. The rhythm and rhyme that they ensue creates a melody that dances to its own beat and this verse from Midler’s “The Rose” does exactly that. The lyrics are haunting, rich, joyful, romantic, wild and intoxicating, just like the rose itself. “When the night has been too lonely and the road has been too longAnd you think that love is only for the lucky and the strongJust remember in the winter, far beneath the bitter snowsLies the seed, that with the sun's love in the spring becomes the rose”. Click HERE to visit or return to jeeni.com