Jeeni Blog

Helping the next generation of talent to build a global fanbase

Channel Focus – Rock

/ By Doug Phillips
Channel Focus – Rock

Jeeni’s rock channel is one of our busiest and most prolific stops for our Jeeni artists. They populate the channel with countless different approaches and understandings of the rock genre. From Manchester-based guitarist, Julience keeping the classic era alive with epic guitar-focused ballads to New York’s rockstar veteran, Eden James who’s been releasing stellar rock-pop records since 2008. 

Here’s a brief breakdown of some of Jeeni’s most viewed rock artists. 

Giack Bazz: https://jeeni.com/showcase/giack-bazz/

Giack Bazz is an explosive, relentless multi-instrumentalist songwriter based in London. The artist started igniting stages with his painfully honest lyrics and his screaming telecaster in 2015. He has since released three solo albums that were critically acclaimed (Blowup magazine, Decade, Rumore). In 2020 he released the 366-song effort “Impression A.I.” which featured artwork by Damien Hirst and consisted of an “Audissey in sound” of over 6 hours of original, genre-bending music. The release is currently awaiting Guinness World Record authentication for “most songs on a digital album”. Now Giack has conjured and completed a new collection of songs of conventional length: 

Inspired by Jeff Buckley, Paul McCartney, and Jamie T “Just a Little Bit More Famous” is a spiritual sequel to his 2017 sophomore album, “Giack Bazz Is Not Famous” and is set to release in late 2022. 

In just five short years, Giack Bazz has crafted a spectrum of ideas and concepts with his discography that a lot artists don’t get around to in their lifetime. Although Giack has expanded his sound to stylistic corners that he even had to create himself, his sound has typically always been centred around alternative, experimental rock, inspired by the likes of David Bowie, Thom Yorke and Devendra Banhart. 

A Year In Provence: https://jeeni.com/showcase/a-year-in-provence/

Brand new to Jeeni, A Year In Provence consists of five members: Matt Potter (Lead Vocals/Guitar), Adam Bacon (Bass), James Fermer (Backing Vocals/Guitar), Dan Wing (Lead Guitar) and Jack Smith (Drums). Originally all from Kent, United Kingdom. AYIP met in 2016 but after undergoing a few line-up changes, 2020 produced the current line-up. Influences for their music include the likes of; Catfish and the bottleman, The Black Keys, Two Door Cinema Club, Oasis, Kings Of Leon, Circa Waves and many more. 

In March 2020, the whole world was hit by the covid-19 Pandemic but for AYIP, it was a blessing in disguise. They decided to get back together and start writing some new tunes. During this time, they decided to change the band from a 4 piece into a 5 piece by bringing on James Fermer which added a new texture that they never knew they needed. By the time that May, 2021 rolled around, they had finished 8 songs and were ready to go out gigging again with brand new music which finally happened in July 2021. 

A Year In Provence have extensively gigged the Tunbridge Wells and surrounding areas music scene. Their next aim is to start moving to the London and Brighton music scene. They also have a range of merchandise that will be available soon! 

Julience: https://jeeni.com/showcase/julience/

Julience is a UK-based singer-songwriter and multi-instrumentalist. He draws inspiration from pop and rock music. His songs show his love for the 1960s until the early 2000s while updating traditional sounds to stay fresh and up-to-date. Julience’s songs have powerful hooks and harmonies. A heavy guitar sound is consistent throughout. Julience grew up in the Southern part of the Netherlands. He moved to Manchester to pursue music. He loves writing and playing music that combines prominent elements of guitar-driven pop and rock. 

Rock music is very robust; time and time again, it has come so close to disappearing only to revive itself and evolve to fit better into modern music climates. The difference with Julience is that he refuses to dilute the music he loves to conform to fit anything other than himself. Even in the infancy of his discography, he’s gained recognition and respect for keeping an older form of rock alive in the present day. Julience has been featured on over 30 playlists on streaming platforms with titles like ‘Punk Goes Pop’, ‘Retro Now Rock’ and ‘Rock ‘n Roll isn’t Dead’. Jeeni is excited to be able to feature Julience’s fantastic throw-back tracks on our rock and guitar channels as they release. 

Respite: https://jeeni.com/showcase/respite-band/

Alt-rock quintet hailing from Glasgow, Scotland. Respite blends elements of punk, post-hardcore and pop music, with lyrics and vocals heavily inspired by pop-punk and emo. Influenced by bands such as Don Broco, Mallory Knox and A Day To Remember, Respite deliver catchy and energetic earworms with a subtle depth. 

Having supported acts such as Hawthorne Heights, Trophy Eyes and Like Pacific, the band are currently preparing the release of their debut EP, after the launch of their first single, “Chemical Sleep” which debuted 3rd of October. 

Respite joined forces with Jeeni earlier this year and since then, Jeeni has been hard at work trying to elevate, uplift and support this fantastic group by providing an ethical worldwide platform for their hard-hitting and refreshing craft. Respite is: Andrew Vaughan & Euan Macqueen as guitarists, Ross Crawford on the bass, Reiss Mcleod on the drums and Sam Nicholson on the vocals. 

Eden James: https://jeeni.com/showcase/edenjames/?view=videos

Eden James is an indie rock-pop recording artist, winning multiple music awards from his native home of Australia and achieving a number one hit in Greece. Classic Rock magazine UK recently reviewed his new album 'All the Good Blank Are Taken' saying “Oozes urban cool and Springsteen swagger… a concise collision of catchiness and class.”  

The rock songwriter's latest album features Bruce Springsteen's and Paul Simon's band members, and was produced by the iconic Tim Leitner, known for his work with Billy Joel and Tina Turner. The new LP is Eden’s fourth studio album and was released on July 9th, 2021. The album has spawned twenty-six (26) global music and video awards in 2021 and peaked at position 24 on the iTunes Rock Albums Chart Australia.  

Eden James' debut album ‘Never Setting Sun’ launched a chart-topping hit single and received critical acclaim. With the release of his second album he appeared on the Rockwave festival bill with The Killers, Placebo and Moby. Eden was the second top billing on the Vibe stage for the largest music festival in Greece. His international tours and performances in Japan, United Kingdom, France, Norway, Sweden, Greece, Poland, Switzerland, Australia, New Zealand and the USA have resulted in an ever-growing fan base. His music can be streamed and downloaded on all major stores and platforms. 

Check out Jeeni's rock channel here: https://jeeni.com/channel/all-channels/rock/

If you'd like to contribute to Jeeni's rock channel, reach out to our marketing team at doug@jeeni.com or ella@jeeni.com

15
Dec

Artist Focus: Giack Bazz - A Royalty Revolutionary

In just five short years, Giack Bazz has crafted a spectrum of ideas and concepts with his discography that a lot artists don’t get around to in their lifetime. Although Giack has expanded his sound to stylistic corners that he even had to create himself, his sound has typically always been centred around alternative, experimental rock, inspired by the likes of David Bowie, Thom Yorke and Devendra Banhart.  Giack studied songwriting at BIMM London where he honed his already present skills as a singer-songwriter. Jeeni is always on the lookout for exciting, new talent that deserves a wider outreach and so, BIMM alumni, Ella Venvell, Jeeni’s artist liaison specialist remembered Giack as a unique and layered act and introduced him to Jeeni’s mission. As well as working with BIMM students, Jeeni has recently become partners with ACM to be at the source of new talent and help to uplift them in their careers. Hailing from Modena, Italy, the london-based Giack Bazz began his musical journey in 2016 with the sentimental and heart-aching ‘Childhood Dream'. The stunning debut was a means of processing the wave of emotions that came with the passing of his mother when he was just nine. Giack was also lucky enough to be picked up by his region’s arts council to fund a grand rock opera based off the impressive debut.  By kicking off his musical path with such a challenging and maturely profound project, Giack set up a powerful origin, with which he has used to launch into increasingly fascinating works, the likes of which I have never heard before.  As a fairly straightforward 9-track project, ‘Childhood Dreams’ is so far the only vanilla tracklist in Giack’s discography. Giack went on in 2018 to make a long-redundant 2-disc split with his second album, ‘Giack Bazz Is Not Famous’. This album had a more light-hearted, yet angsty indie rock tone which featured more full band arrangements compared to his first. The disc openers, ‘Beetle’ and ‘Forgotten Media’ are certainly two focal points of the project.  The year after came the Japan inspired ‘Haikufy’ which, despite containing 30 tracks, clocked in at under 20 minutes long. This project is the clearest first sign of Giacks experimental tendencies. Ranging from twinkling, dreamy moments to thrashing noise and yelling, the weird and wonderful ‘Haikufy’ still can’t help but feel cohesive as an experimental project due to clear vision and production. ‘Haikufy’ proved to be a vital stepping stone for Giack’s future as an artist and not just experimentally, as it was here where Giack first initiated his “personal protest against the unfair paying scheme of streaming platforms.”  Giack explained to me that “streams are only paid after the first 31 seconds clock in, the rest of the song is worthless for streaming platforms.” And so, by releasing an album that has densely packed in tracks that meet the bare minimum length to gain royalties from streaming services, Giack exploits a system just as they do. It was this concept that gave birth to Giack’s most recent project which is a kind of sibling to ‘Haikufy’ except, instead of 30 short songs, last year’s ‘Impression A.I.’ contained 366 written, mixed and mastered songs in a 6.5-hour timeframe!  Released under the name ‘The Royalty Instrumentality Project’ as a collaboration with partner and producer, Deborah Verrascina, ‘Impression A.I.’ is an inspiring and righteous protest against the unethical operations of streaming services, “By creating a vast album of short songs, we effectively use their system against them.”   With concepts like this; born of passion, research and justice, Giack makes for such a formidable force in the music industry. With Deobrah’s production to polish Giack’s ambitious projects and equally in-depth, albeit sinister marketing campaigns from manager, Marta Teolato, the team of three are a force to be reckoned with when it comes to music royalty justice. Fortunately, the trio are currently planning a similar protest project, fulled by extensive collaboration. Watch this space.  Giack is performing live at The Beehive, Empson Street on the 21st of January, tickets are available now: https://www.eventbrite.co.uk/e/the-beehive-underground-sound-tickets-211275650157?aff=GiackBazz  How can Jeeni support artists like Giack Bazz?   JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience.   • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make.  • We empower our audience and reward them every step of the way.  • We promise to treat our members ethically, fairly, honestly and with respect.  • Access to artist liaison and a supportive marketing team.  Check out Giack’s Jeeni showcase here: https://jeeni.com/showcase/giack-bazz 

06
Jun

Meet The Curators Behind Spotify Playlists - the A and R Dictatorship

Landing on an official curated Spotify playlist is for many artists a holy grail. To provide some insight, we hear from a Spotify editor about how they find the songs which eventually make the cut. Spotify seems to be the opposite of Jeeni, where the process is democratic and those artists that start trending are based on real votes, and whilst technology has moved on they are still in the dark ages where their music is still decided and dictated by A&R agents. And unlike Jeeni.com, with Spotify if they don't like the look of you, then you're not coming in! Guest post from Spotify for Artists by Khalilia Douze A Spotify editor explains how they discover songs to include in their curated lists. Being added to a Spotify playlist remains the dream for most emerging artists, as it exposes their work to some of the most-clicked on playlists in the world. But for many musicians and their teams, the behind-the-scenes process still feels shrouded in mystery. While there’s no formula for scoring a coveted slot on Pollen or RapCaviar, there is rhyme and reason to how the massive team of editors curate tracks. We spoke with one Spotify staffer, who helps oversee R&B playlists such as the genre flagship Are & Be, The Newness, Soul Coffee, Soul Lounge the Black Lives Matter playlist and more, to learn about their process and tips on how musicians can stand out when pitching unreleased music through Spotify for Artists. Spotify for Artists: What strategies do you use to curate playlists? The strategy is based on the playlist itself. Each has its own hypothesis, theme, or audience that we’re thinking about. If it’s one of the genre-specific playlists, like Are & Be, that’s the home for the current, biggest songs in that space. The Newness is new releases or developing artists. Chilled R&B, Soul Coffee, those playlists have a mix of current and some legacy and catalog artists. It really all depends on what the goal of the specific playlist is. What are you listening for when you’re curating? I’m listening for lyrics. I’m listening for melody. A lot depends on the playlist itself, and sometimes that’s the filter that I have. When I’m listening, [I’m like] Oh, this song would do good in this playlist or, This song could fit here for this moment. A lot of it is based on the audience. You have the specific genres, but then there’s a lot of cases where those lines are blurred. The instrumentation and the beat can determine an audience, so [we think about] where we believe the audience is for that particular song. Does song length play a role in how you’re curating? It depends on the playlist. Soul Coffee is more of a relaxing [vibe]. In our minds, that’s one of those where you would just get up in the morning and that’s what you throw on while you’re getting ready, eating breakfast, or reading a book on Sunday. I know that the people will just have it on, so that playlist has a longer time spent listening as opposed to the flagship, Are & Be, and The Newness. For The Newness, when people are listening to that or one where it’s developing artists and new releases, that’s more about discovery. People may not spend a lot of time listening to that playlist—it’s about skimming and seeing what’s out. Can you walk me through how you use the submission tool to discover music? Labels pitch to us every week. We’re able to get their submissions through there, but they also communicate with our Artist Label Partnership team. We’ll talk to them [about] what their plan is for their priorities. There’s a ton of music—it’s countless. That’s pretty much the majority of Mondays and Tuesdays, listening to the pitches that come in for that week. It goes to our whole team. We listen to everything. The rest of the week is updating the playlists and finding the space for them, reviewing what songs are already in the playlist, looking at the performance, and things like that. When it comes to tags in the submission form, what advice do you have? People should be as specific as possible and fill out every single thing to make sure it goes to the right people. Different editors might have different filters to differentiate. I’m listening for if it’s a cool song first and foremost, but past my opinion of it, do I know if there’s a home for it? It’s about being able to find it and [seeing] where it can fit. I’ve seen entries where it would literally just be the artist name and their title—that’s how it gets lost in the abyss. We’re not omnipotent, so we don’t know what we don’t know. Are there any rules about how many times an artist can be playlisted? No. Every curator is different and has [their] own philosophy on what songs are in a playlist. There’s no concrete rule. Click HERE to visit or return to jeeni.com

05
May

Artists' rights have been stuck like a broken record, until Broken Record asked for Reform

An open letter was sent to Prime Minister Boris Johnson on the 20th of April, demanding, finally, that there be a reform in music streaming services. Hoorah! We hear you say, but what does this mean? Well, everything that Jeeni stands for, in essence the fair and equal treatment of music makers and artists.  High profile artists such as Sir Paul McCartney, Coldplay’s Chris Martin, Boy George and Jessie Ware, have all signed the open letter and petition asking for a regulator to ensure these actions, in order to make the UK “…the best place in the world to be a musician or songwriter.” The move was spearheaded by the Musicians’ Union and the Broken Record campaign but has garnered more than 150 signatures from famous faces across the UK music industry and the support of over 5000 musicians and fans.  Since the launch of Spotify in 2008, streaming services have quickly become our primary method for listening to music instead of through the more traditional methods of radio and Television. What these streaming services don’t offer however, is protection and fair treatment of the artists and songwriters.  In November 2020, as part of an investigation into streaming royalties, it was found that some artists were receiving just a fraction of a US cent per song streamed and worse, some no compensation at all.  In order for this to change, only small amendments need to be made to the 1998 Copyright, Designs and Patents Act, however the outcome for artists could mean the difference in being able to pay next month’s rent or not as many have unfortunately experienced. At a time when we need to be looking for ways to restart the post-Covid financial recovery, a truly free market would allow a song to achieve greater profits and therefore, as the letter addresses, put more money in the pockets of UK taxpayers which can only benefit our economy.  Fundamentally we don’t want to stop listening to and seeing the artists and musicians we love. When we are able, we want to dance along at concerts, sing our hearts out at gigs and sway to the rhythm that an artist has worked hard to create for us, so why should they not be paid and treated fairly?  We want the music industry to thrive, and it is why we at Jeeni believe that it is so important to do this.  You can support the petition at  https://www.change.org/p/boris-johnson-put-the-value-of-music-back-where-it-belongs-in-the-hands-of-music-makers Let’s make 2021 a great and fair one.