Lockdown lyrics and solo discos – finding fun and frivolity in the “new normal” by Sammie Venn.

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Lockdown lyrics and solo discos – finding fun and frivolity in the “new normal” by Sammie Venn.

By Sammie Venn Jeeni's Official Writer, Columnist and Blogger.

Here at Jeeni.com we celebrate and support all musicians and performers, and poetry has its own dedicated channel for artists and performers to showcase their work and earn 100% of their sales, ticketing, merchandise and donations. Yesterday, Jeeni returned to Crowdcube to raise more funds for helping new talent and has raised £92K in 24 hours, our target is £100K and we have 29 days to go, so we are likely to overfund, which is just amazing. Thanks again to all our wonderful investors. If you want to see our pitch click HERE.

Today we showcase Sammie Venn as a very talented and creative writer.

The Dali Lama said that “there is soul music, soul food and soul love”. There is no expiration date for any of these, even an age old recipe is everlasting. It’s just about finding what sings to us as individuals.

Whether it’s a solo disco or a full on rave, music resonates with us all in a plethora of ways. Long walks during lockdown have meant that my innumerable playlists have been given a good airing. My taste has always been eclectic and moods diverse. The tunes that emanate from the speakers in the kitchen or on my headphones are varied to say the least. Ranging from damn good hip jiggers to soulful chakra mediations, there are no boundaries when it comes to the world of music. Both of which are key to a happy harmonious life as well as ultimately mood enhancing.

Music is to the soul what words are to the mind, each turn a cacophony of phrases into poetic verse. We can fall in love with music: it touches every part of our being in some way, triggering memories and taking us on a valuable journey. Melodies remind us that life is beautiful and should be embraced. As an early riser, the dawn chorus tends to be my preferred genre. However throughout the day I have made a point of experimenting with different sounds and beats.

Finding fun and frivolity in this new world we have found ourselves in is key to our mental health and fitness. Apart from walking the South Downs, solo dance offs have been my go to entertainment. Amongst all the chaos I found a beauty in the calm of movement and all of my favourite songs. It also has the benefit of being an extraordinary workout, one morning my Health App showed that I had danced over 11,000 steps. Suffice to say I was happy with the fitness element of my grooves. The best part was loosing myself in music that made me dance both internally and externally. I’m not a selfie junkie by any stretch but I took a couple of photos to remind myself of how content I looked. My dance partner may have only been the mirror, but we certainly had fun.

In my top ten tunes sits “Sunshine on a rainy day” by Zoe. It puts more than a spring in my step and sits comfortably with Imagine Dragons and the Rolling Stones under the banner of “The COVID-19 Collection”. Creating compilations for all seasons is a great way to assemble your music. Jeeni’s platform has been wonderful as it has helped me to experience a fresh realm of creativity. Not only have I discovered new artists but I have also embarked on a learning journey that supports genres that I had never heard of. Historically I am a rock chick through and through but I have welcomed ‘Bluegrass’, ‘Chant’, ‘Faith’ and ‘Funk’ as new soundscapes on my playlist. And that is all thanks to Jeeni.

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10
Dec

Artist Focus: Amba Tremain, The South Coast Soultress

Despite Amba Tremain’s proclivity towards the 'good ol’ days' of soul, motown and rhythm & blues, the Portsmouth singer’s attitude and approach to honoring the classics is refreshing, open and varied. The South coast soulstress -as aptly dubbed in her bio- has firmly re-opened a nostalgic and warm door to the golden-era of soul via spirited covers and fiery original tracks. As lecturer and Head of Vocals, for Brighton’s WaterBear College, it should be no surprise that Amba’s vocal capabilities rival that of even the original godfathers and mothers of soul. Her pitch perfect voice has lead to her being the star talent on several collaborations, very much out of her typical creative choice. Earlier this year, British electronic duo, Hollaphonic sampled a work of Amba’s for their summer house banger, ‘Shadows In The Sun’ which found its way on countless playlists. Up-and-coming Deltiimo also felt inspired by Amba’s talent, resulting in the floor-filling ‘Boy If You Want My Love’ back in 2018. Her sheer vocal talent also got her an invitation on BBC1’s hit Saturday night show, ‘I Can See Your Voice’. Contestants had to guess from a selection of would-be performers who can and can’t sing. Amba was obviously (perhaps not at first to the contestants) the show’s jaw-dropping talent for the evening and sung her heart out for the primetime gameshow. The pureness and clarity of Amba Tremain’s voice certainly makes her the perfect subject for electronic collaborations, however, she shines brightest on her own compositions. Most recently; ‘Baby You’re Gold’ which came out last Friday, is a laid-back, blissful tune with glossy and glamorous performances all around, (Check out Jeeni’s full review of the track here). Far from a one-trick pony, Amba has embraced all sorts of traditional genres and styles such as funk, country, pop and rock. Unlike many of her other works, ‘More Than My Mistakes’ is an all-too relatable RnB piano ballad. Stripped back to the basics of vocals, piano and selective strings, this single from last year contains a raw and unfeigned passion that most vocalists could only dream to convey. Sofar Sounds described Amba’s essence well, ‘Amba’s beautiful melodies and engaging energy make for a truly captivating experience. Amba breathes life and honesty into her soulful performances through her very honest lyrics and vocals’. If her 2021 singles are anything to go by, Amba Tremain has built up a formidable momentum of releases which hopefully will only continue to grow. Check out Amba on Jeeni here: https://jeeni.com/?s=amba+tremain How can Jeeni support artists like Amba Tremain? JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience. • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make. • We empower our audience and reward them every step of the way. • We promise to treat our members ethically, fairly, honestly and with respect. • Access to artist liaison and a supportive marketing team.

05
Jun

How to grow your Facebook group.

Times are moving fast when it comes to social media, in particular the use of community groups to target your audiences with event, streaming and watch-parties going live every second of the day all around the globe. All of a sudden it feels like everyone except me is an expert at creating successful Facebook groups, so I decided I would take some time to try and unpick why are Facebook groups so successful. Had the groups been going for years and grown their members organically? Did they have large budgets and were they spending loads of money on Ads? Were they all marketing experts? Did they engage large teams of enthusiastic influencers? To my surprise I found that in most instances these assumptions were just not the case. Rock The Lock Down, founded by Lucy Pardoe & Ollie Hughes, is a great example, with over 887,000 members in less than 6 weeks. I finally had to admit I was missing the critical ingredients for a successful campaign. I only watched a selection of YouTube Videos, so not exhaustive, and I will watch some more tomorrow, but in the meantime to save you time, these were my key take-aways. 1. Make sure you take extra time to set up the group correctly, with an accurate, yet brief description. Check to make sure you have completed all sections, not just the about, which is the mistake I made. 2. Get as many people as possible to like your landing page, so that you can invite all of those people to your community group. Really simple and easy to use, but Facebook only allow you invite 50-100 in one day to stop you spamming. Which is what I also did!! 3. Make the group public, as you want as many members as possible to grow and contribute to organic growth. 4. Create as many discussions and engage with all your members as often as you can, be as helpful as possible, share and like and answer their questions. Be a guru, be supportive, open, honest and kind. 5. Use a bot to run competitions, contests, have freebies and giveaways , looping the bot back to join the group. 6. Join other relevant groups, share those groups and contribute as much knowledge and wisdom as you can helping members in those groups. It’s all about genuine and engaging conversation. Write guest posts and contribute wherever you can. Share and reuse your work on different sites, saving time and money. Keep the content helpful and meaningful. Cross-promote as often as you can and contact group's admin to share your group. 7. Test, test and trial Facebook ads that are targeted and specific, making sure you have set up demographics and location settings. 8. Create an exciting and interesting email campaign to support engagement from existing and new customer databases. 9. Interlink and entwine your groups posts and comments on You Tube and use back-links to improve your SEO. 10. Remember groups are for genuine enthusiasts who love music, or food, travel etc, and members do not want to see any information that is not relevant to what they love. At the end of the day this is all about them after all! In the meantime, please feel free to invite friends to our Independent Musicians and Performers Group and we will soon be at 2,000 members.

18
Feb

Artist Focus: Cassius Gray

With casual, effortless rhymes and relatable vibes, Cassius Gray is making huge waves in the UK jazz rap scene. Cassius Gray has expanded and diversified Jeeni’s hip-hop, rap and RnB channels with six incredible tracks, each one different to the last and totally refreshing. His last single, ‘Sunbeds’ is a lush and lavish piece, fueled by smooth, old-school RnB samples and sentiments; listen on Jeeni here: https://jeeni.com/sunbeds-cassius-gray/. And check out Cassius’ showcase here: https://jeeni.com/showcase/0xr7kzzd8v5p/ Cassius has been making music for seven years now and has been developing his sound with every chance he’s had. His track from 2019, ‘A.M’ has nearly 1 million listens and according to Cassius is a surefire crowd-pleaser, “my favourite to perform was my song A.M with Souleymane Noe/Luther King, it bangs so hard live man!” Luther King contributes an icy cold verse on ‘A.M’, as well as providing the dangerously catchy “I don’t care if this tune don’t bang” hook. One of many successful collaborations, ‘A.M’ set a trend of sorts; ‘Jp from 640’, Teddy, J P Rose, and producer San Tino all followed with collaborations after the 2019 single. Cassius especially praised the latter for the creative synergy the two have, “Specifically shout out to my guy San Tino - the producer of our 2021 Single ‘Cookoo’”. This track from last year saw Cassius venture into an entirely new direction for his vocal talent: garage. San Tino lays down an unmistakable modern garage beat over which he plays calming synth pads and minimal, yet effective added percussion. As well as just rapping, Cassius also sings over the freeing instrumental in the form of expressive, auto-tuned vocalisations and humming. This stylistic risk and subsequent pay-off makes ‘Cookoo’ a clearly special moment in Cassius Gray’s young discography. ‘Chillhop’ and ‘jazz rap’ are broad genres that Cassius is often inclined towards, but to expect one style from this artist is pointless. Cassius’ influences act like a rolling snowball, picking up anything and everything in its path and using it to make it stronger, more complex and layered. His inspirations stem back to early 90s hip-hop, namely ‘A Tibe Called Quest’. Q-Tip's crew redefined hip-hop and continues to stir the imaginations of entire generations of artists even now. Tribe’s approach to samples, beats and attitude can regularly be seen in Cassius’ own work, especially with tracks like ‘Mum Called?’ and the collaborative, ‘World Spins Too Fast’. Cassius is an essential component of this new and exciting wave of UK hip-hop and Jeeni, along with all of his fans, can’t wait for his debut album, which he promises is lined up for this year. Make sure you’re following Cassius on social media to stay in the loop of his ever-developing sound. Instagram: https://www.instagram.com/cassiusgray_/ Facebook: https://www.facebook.com/cassiusgraymusic Jeeni showcase: https://jeeni.com/showcase/0xr7kzzd8v5p/ How can Jeeni support artists like Cassius Gray? JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience. • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make. • We empower our audience and reward them every step of the way. • We promise to treat our members ethically, fairly, honestly and with respect. • Access to artist liaison and a supportive marketing team. artist biography

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