Zed, The Dreamer – ‘I died too’ Single Review

Jeeni Blog

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Zed, The Dreamer – ‘I died too’ Single Review

Charming, layered and dreamy, the latest single from this starry-eyed balladeer might be his most impactful yet.

With a rich roster of influential artists like Bon Iver, Michael Kiwanuka and Matt Corby, Zed, The Dreamer has a wide and varied well from which he draws inspiration and these influences reveal themselves quite clearly across Zed's young, bright discography. The style of the previously mentioned muses can essentially be reduced to an initial representation of the broad genre of folk music, however, they all individually decide to expand beyond that folk core by enriching it with their own individual styles, experiences and personalities. This is a skill that Zed has adopted in full-effect.

A notable element of Zed’s style is his subtle embrace of lo-fi aesthetics. Before, this has materalised as some unfiltered-out background fuzz in tracks like ‘Comfort (Not Love)’, but Zed's latest track takes this raw, casual sentiment to a further level as he uses it to almost reinforce the heart aching messages that he displays in ‘i died too’. The track whirs to life like a tape machine accelerating to the right speed, instantly giving off a warm, analogue tone to the track. The sudden click to silence after just a second of guitar also contributes to a feeling that this is an impromptu recording, straight from the heart, to the microphone.

As more elements are introduced, this nonchalant façade crumbles and Zed’s ballad blossoms into a polished and astonishing chorus of love. Intricate and symbolic lyrics aren't needed for the confessional “Baby, I love you” chorus, because the verse has already provided poetic details into the relationship.

Interestingly, after the first chorus, Zed doesn’t use its natural momentum to maintain the energy, but instead, he brings the composition back down to where we began with an interlude of radio-effect conversational samples and background ambience that replaces the full, lush textures that we just heard over the chorus. Once back down to the ground, Zed’s forlorn vocals begin to slowly levitate the piece once more with the next verse. The second verse consists of simple guitar-tapped percussion, rumbling bass and shimmering chords, all ornamenting Zed’s gentle acoustic guitar and crooning vocals which creates the folk centre of the piece.

The second verse much more seamlessly feeds into the second chorus which now professes the title of the piece, “I died too” in replace of “I love you”. This heartbreaking variation to the chorus is such a clever story-telling device. It’s not often that a chorus is altered to reveal an entirely different side to an emotive narrative, it adds a stunning amount of weight behind an already compelling single. The piece winds down one final time as a more distant and mournful "Baby, I love you" is heard underneath auto-tuned vocalisations and a self-comforting "It's alright, now" repetition. This extended ending at almost a minute long is a beautiful finish to an already unorthodox song structure. A final, pensive guitar chord rings out to finish the piece with one last poignant resignation.

Zed, The Dreamer will be performing at Victorious festival this August (26th-28th) so be sure to check him out if you have tickets!

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10
Jun

Mel's bedtime story

Once upon a time, I created a platform called jeeni.com which is where independent artists perform their music in front of new fans, and get rewarded for their efforts. On a Saturday night we ran a live global music festival featuring 18 acts from both sides of the Atlantic. The oldest performer was over 70, the youngest was under 10. They were brilliant, each in their own way. We broadcast over social media and websites. There were no adverts, there were no fakes, there was no hype. It didn't cost us a penny to run. Everyone had a ball. We are part of a revolutionary process that is killing a corrupt and rotting music industry which has held both audience and performer to ransom since the 1890s. So if you will indulge me, I'd like to tell you how, and why ... I'm an old hoarder, I hoard old music recordings, and when I say old I mean really old. Upstairs, in what was once a studio but has turned into an Irish Setter leisure lounge, there are several hundred wax cylinders from the 1890s. Each cylinder is a unique recording from an age before duplication was possible. If Miss Florrie Forde wanted to sell a hundred copies of Hold Your Hand Out You Naughty Boy to her adoring public, then she had to keep lubricated and trill the bloody thing into a brass horn a hundred times and record it onto wax in real time. But to me the beauty of these cylinders is not that each one is a unique recording, but that each one is mercifully short, rotating at 120 revolutions a minute and lasting a meagre two minutes, because that's all a wax cylinder can hold. And so the two minute pop single was born. At the start of the twentieth century discs replaced cylinders, but not a lot changed. I have another room full of shellac discs that spin at 78 revolutions a minute. When it came to pop singles from artists bringing joy to the world throughout the first half of the twentieth century, they had just under three minutes to do it in. And if they were any good, just under three minutes was plenty. I feel personally to blame for what happened next, because in the hour of my birth in 1948, the microgroove vinyl disc hit the market, spinning at what my Irish chums call dirty tree and a turd revolutions per minute. I have an entire wall of vinyl albums, with their glorious covers and sleeve notes. And yes, they are arranged in alphabetical order by artist and date-order of release. Their storage capacity is approximately twenty-five minutes a side, which is usually twenty-two minutes too long. And on the opposite wall is where all my CDs sulk, each one capable of storing seventy-four minutes of audio, and not one of them played since the turn of this century. Why? Because a hacker called SoloH went and ripped the source code of something called the Fraunhofer MP3 encoder and spread it all over the internet for free. Thanks to SoloH, I can not only digitise my entire collection of recorded music without any restrictions on playing time, I can access the entire library of everything that has ever been recorded, for ever. My phone weighs exactly the same as my 78rpm copy of Little Richard's single Tutti Frutti, which runs for two minutes 28 seconds of total perfection. My phone holds 21,417 tracks in MP3 format, some of them complete symphonies, which are pretty good, some of them prog-rock drum solos, as used by Viet Cong torturers to break the spirit of the enemy. My desktop hard drive and cloud-accounts contain too many tracks to keep track of. I declare that my motivation for amassing this ludicrous collection of music was that one day it would bring me comfort in my old age, when my body and brain become enfeebled and I feel the need to keep hold of past pleasures while dying. As it turns out, I started playing my collection early, during lockdown, and wished I was dead by the end of day three. The singles were great, but the albums were mostly insufferable. Which is when I realised that the music album is stone dead, and the nightmare of a lifetime of audio padding is finally over. Then the real truth hit me. The recorded music industry is dead too. Thanks to COVID19 there has been an explosion of new creativity. Everyone is now a record producer, anyone can run a broadcast music channel, and that's exactly what everyone and anyone seems to be doing, including me. The spongers and leeches and shysters have been exposed as completely unnecessary, as have most of the agents, publicists and managers. They are no longer able to milk performers in our new world of social distancing, because they have lost their power. It's the remote audience that now has the power, and this audience wants instant gratification, not a load of overhyped, overwrought, overlong, flimflam. Jeeni.com is my final project in a very long career. I'm giving my artists three minutes per track to nail it, because that's what my old hoard tells me is right. And I hope you agree that in order to shine, three minutes is all that anyone should ever need.

03
Sep

10 Reasons why the world needs Jeeni

My name is Mel Croucher. I'm a record producer and computer nerd. Over the years I've worked with a whole bunch of superstars like Prince, Frank Zappa and Eminem. In other words, I've been around successful musicians all my working life. A few years back I was hearing from more and more artists how unhappy they were with the big streaming services. So I polled 4,200 of them about their Top-Ten Problems with Spotify, Apple Music, Soundcloud, Deezer, and the rest. The poll result was a shocker, and I asked a bunch of the best brains in the music business to help me create an ethical alternative. It's taken us two years, and we call our alternative JEENI. Here's what the artists we polled told us, and here's our Jeeni solution to their problems. 1 - Money. Artists get paid a pittance. Platforms like YouTube pay $0.00069 per view, so even 10,000 views earns us less than the cost of a pizza per month.Jeeni solution. OK, we get it. You do all the hard work, so you deserve all the rewards. How about a Jeeni deal where you to keep 100% of all music sales, ticketing, and merchandise sold through our platform. 2 - Recognition. We try really hard, but streaming platforms just don't get us more fans or recognition.Jeeni solution. Right. Let's make Jeeni an artist development platform. Our founder invented viral marketing in 1994. Then he achieved the world's first million-user viral campaign. Now he's designed all the tools you need to grow your fanbase and get recognition: all part of the Jeeni service. 3 - Communication. We don't know the identity of who's streaming our stuff, so we can't get in direct contact with anyone who wants to know more about us.Jeeni solution. OK. Here's the deal. With Jeeni you get a built-in fan database to contact everyone who votes for you or likes your work, and you communicate direct with them as often as you like. Safely, legally and all opt-in. 4 - B*llsh*t. The big streaming platforms are full of it. We hate the adverts, we hate the artificial likes, we hate the paid-for recommendations, we hate the hype.Jeeni solution. The answer to this is an ethical alternative. We guarantee Jeeni will stay advert-free. We pledge our charts are the result of democratic votes by real people. And we promise that all Jeeni content comes from genuine unpaid sources. Oh yeah, we'll also pay our taxes in full, because we believe we should make a positive contribution to the society we live in. 5 - Rip Offs. We just can't break through, and even when we think we're making progress as artists we get ripped off.Jeeni solution. Yep. The entertainment business has always been full of shysters. Let's be honest here, the people behind Jeeni have all made it to the top somehow, and between us we've made every mistake in the book. Our mission is to help you achieve success and avoid the rip-offs. That's why our Jeeni Mentors, Ambassadors and Masterclasses have joined forces to do exactly that. 6 - Choice. The big streaming services all offer similar content, dominated by the same big star names.Jeeni solution. Agreed, so let's ignore the content everyone else uses and leave our competitors to fight it out! Jeeni is designed for undiscovered artists to break through, based on talent alone, not ad-spend. 7 - Channels. My work doesn't fit into mainstream channels. For example, what about channels for spoken-word?Jeeni solution. No problem. Jeeni already has dedicated spoken-word channels for poetry, comedy, and voice actors, plus channels for entertainments ranging from dance to videogame soundtracks. And if we don't already have a channel that suits your need ... we'll sit down and create it! 8 - Visibility. People either don't know about our work, or can't find it even if they do.Jeeni solution. We've designed the smartest user interface we can. On Jeeni, you can search by name, type of channel, instrumentation, latest uploads, popularity, even by influences and heroes. But above all, our artists have complete control over publicising their own announcements to their specific Jeeni audience. 9 - Fakes. What's the difference between the Jeeni Awards and the fake results dominated by celebrity voting?Jeeni solution. Simple. Jeeni doesn't have celebrity voting. Our Awards will always be based on one member - one vote. No ifs, no buts. 10 - Live performance. I'd like to stream an event, and charge people to watch it. Can Jeeni do that?Jeeni solution. Um, not yet, but we're working on it! Come on now, we're not perfect, so we need your help. Jeeni has returned to Crowdcube to raise more funds for helping new talent. Jeeni founding director Mel Croucher says, “We’re ahead of our original schedule, but there’s still so much more to do. We need to scale our online platform globally now and build our mass artist showcases. Jeeni raised £100K in 6 days and we’re working hard to get more investors on board. Then we can hit all our targets, and give our new artists the recognition they deserve.” If you want to see our pitch click HERE.

17
Mar

What is Music Without Collaborations?

What is music without collaborations? We all know the collaborations that have shaped our musical tastes, Lennon and McCartney, Dr Dre and Snoop Dogg, Kenny Rogers and Dolly Parton. Even the Strauss brothers worked together on classical orchestral pieces in the late 1800's. The choices are infinite and across all music genres. Whether in the writing or the production, two heads can be better than one. Dr Dre and Snoop Dog - Music Collaborators Within the industry, the 'business' side is also benefitting from collaborating. Last summer, we were delighted to announce the strategic alliance between Jeeni and California-based AmplifyX, the only FINRA and SEC compliant platform that allows investors to build a portfolio by directly funding musicians. The alliance was arranged by Kelli Richards, Jeeni Managing Director USA, who was mentored by Steve Jobs at Apple where she launched and managed the Apple Music and Entertainment division. This alliance gave a major advantage to Jeeni in the USA, our most important global territory in terms of artists and revenues. We gained access to more rising stars along with their followers and fanbases, with mutually advantageous joint promotions and publicity. The partnership will officially kicked off with a global streamed concert, featuring our 10 most popular artists from both sides of the Atlantic, and will be co-branded between Jeeni and AmplifyX. Co-founder of AmplifyX, Bobby Kamaris said, “Our companies run in an adjacent space helping independent artists, and our philosophies and motives are very very close. What you guys at Jeeni have done in putting it together and launching is actually incredible.” Adam Cowherd - CEO of AmplifyX CEO of AmplifyX Adam Cowherd added, "Did you know that artists take home only 12% of the $43 billion spent on music annually, according to Citigroup? [1] The hip-hop artist Russ put it perfectly when he said, 'The music business isn’t set up for the artists to get rich. It’s set up for everyone else to get rich off the artists.' [2] When the mechanics of the music industry are broken down, we see just how many hands are in the pot: record labels, managers, producers, booking agents, and streaming platforms. A report by Ernst & Young highlighted the post-tax payouts of streaming revenue and identified that record labels are taking nearly 75% of the payout. [3] Why are artists today signing with record labels?" Founding Director Shena Mitchell adds, "Working with AmplifyX, is an exciting opportunity for Jeeni to develop strong relations with USA partners. AmplifyX is focused on building a new framework to fund independent artists with their unique platform for artists to raise capital from nontraditional sources. Our visions are entirely complementary and aligned." Jeeni, is the social music platform that brings artists closer to their fans, and shares revenue ethically. Become a member and build your showcase to promote your work and earn from it, or join as a fan and know that your money is going to the people who are entertaining you with their talents. www.jeeni.com www.amplifyx.com

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