The People's Lounge

Jeeni Blog

Helping the next generation of talent to build a global fanbase

The People's Lounge - Meet My Ancestors

Meet My Ancestors is Championing Zimbabwean Arts: Performance and Workshop Established in 2020. A theatrical production and album telling stories from Zimbabwean culture. Through ancient mbira music fused with contemporary sounds. The multidisciplinary performance piece aims to challenge the concept of UK mainstream theatre. Additionally, exploring the imposition of western music structures on music from cultures around the globe. They will be performing at the Global Bandstand Weekender 2021. Also, they will be performing at Victorious Festival 2021. Where you can see them perform and host a drum workshop - Presented by The People's Lounge.

Meet My Ancestors is composed and arranged by London-based actor, songwriter, multi-instrumentalist and vocalist John Falsetto. John is set to star as Mr Snow in Carousel at Regent’s Park Open Air Theatre this summer. And has composed music for theatre, including the award-winning The Jungle by Good Chance Theatre and Ben Johnson’s Volpone for Tangle Theatre Company. Since announcing Meet My Mancestors, the project has received funding from the Genesis Foundation. The Mbira music endeavour features one of Zimbabwe's artists of the moment in Probeatz. Although only establishing in 2020 the group are already making a name for themselves performing and running workshops. Including residency at Battersea Arts Centre and Hawkwood CFT.

Meet My Ancestors is a perfect example of the independent talent that Team Jeeni can support, by having a showcase on Jeeni.com.

JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience.

• We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make.
• We empower our audience and reward them every step of the way.
• We promise to treat our members ethically, fairly, honestly and with respect.

Check out their showcase here on Jeeni:   Meet My Ancestors | Showcase | JEENI. Along with other showcases to add to your playlist. jeeni.com.

Meet My Ancestors will be performing at the Global Bandstand Weekender - Presented by The People's Lounge
GBW is bringing some of the Freshest Tropical Sounds from around the World to Portsmouth for a Free Weekend Festival at Southsea Bandstand from Sat 31st July – Sun 1st August 2021 | 12.30-6pm | @ Southsea Bandstand | Portsmouth | FREE PUBLIC EVENT! And at the Victorious Festival, World Music Village 2021.

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05
Jun

How to grow your Facebook group.

Times are moving fast when it comes to social media, in particular the use of community groups to target your audiences with event, streaming and watch-parties going live every second of the day all around the globe. All of a sudden it feels like everyone except me is an expert at creating successful Facebook groups, so I decided I would take some time to try and unpick why are Facebook groups so successful. Had the groups been going for years and grown their members organically? Did they have large budgets and were they spending loads of money on Ads? Were they all marketing experts? Did they engage large teams of enthusiastic influencers? To my surprise I found that in most instances these assumptions were just not the case. Rock The Lock Down, founded by Lucy Pardoe & Ollie Hughes, is a great example, with over 887,000 members in less than 6 weeks. I finally had to admit I was missing the critical ingredients for a successful campaign. I only watched a selection of YouTube Videos, so not exhaustive, and I will watch some more tomorrow, but in the meantime to save you time, these were my key take-aways. 1. Make sure you take extra time to set up the group correctly, with an accurate, yet brief description. Check to make sure you have completed all sections, not just the about, which is the mistake I made. 2. Get as many people as possible to like your landing page, so that you can invite all of those people to your community group. Really simple and easy to use, but Facebook only allow you invite 50-100 in one day to stop you spamming. Which is what I also did!! 3. Make the group public, as you want as many members as possible to grow and contribute to organic growth. 4. Create as many discussions and engage with all your members as often as you can, be as helpful as possible, share and like and answer their questions. Be a guru, be supportive, open, honest and kind. 5. Use a bot to run competitions, contests, have freebies and giveaways , looping the bot back to join the group. 6. Join other relevant groups, share those groups and contribute as much knowledge and wisdom as you can helping members in those groups. It’s all about genuine and engaging conversation. Write guest posts and contribute wherever you can. Share and reuse your work on different sites, saving time and money. Keep the content helpful and meaningful. Cross-promote as often as you can and contact group's admin to share your group. 7. Test, test and trial Facebook ads that are targeted and specific, making sure you have set up demographics and location settings. 8. Create an exciting and interesting email campaign to support engagement from existing and new customer databases. 9. Interlink and entwine your groups posts and comments on You Tube and use back-links to improve your SEO. 10. Remember groups are for genuine enthusiasts who love music, or food, travel etc, and members do not want to see any information that is not relevant to what they love. At the end of the day this is all about them after all! In the meantime, please feel free to invite friends to our Independent Musicians and Performers Group and we will soon be at 2,000 members.

28
Apr

Two Ways Home ‘Waiting on Luck’ Single Review

This UK-based alt-country songwriting pair sets a new standard of warmth and bliss with their newest rock-tinged single, ‘Waiting on Luck’. Two Ways Home consists of Lewis and Isi both contributing instrumental and vocal roles into the sweet, harmonious compositions that they write together. Having been a part of Jeeni for a while now, this wholesome, multi-genre duo has blessed many of Jeeni’s channels with their fun, easy-listening tunes including folk, country, rock and americana. Check out their showcase on Jeeni here: https://jeeni.com/showcase/two-ways-home/ Interestingly, this new single opens with a chorus; an increasingly rare structural choice. The section is heard stripped back, with just Lewis and Isi harmonising and a basic acoustic guitar accompanying them both. By displaying arguably, the most vital structural section of contemporary music first thing, it makes the listener instantly familiar with the chorus even if this is the first time that they’ve heard the track. That means that when the part is heard at full power, it is a total delight due to the listener subconsciously desperate to hear the part again. This decision can lead to a confusing and peculiar feeling in a song’s structure, however on ‘Waiting on Luck’, this device is heard at its most effective. As is the typical way with country music, this single is exceptionally mixed and mastered, especially in regard to the layered vocals sitting in the mix with all other instruments so effortlessly. The singing from both members is so warm, and rich, thanks to the obvious synergy that they hold in their performative relationship. The introduction of some harder, more rock-styled sounds like distorted guitar and rolling, tom-heavy drum beats work perfectly with the country foundation that they laid down in the opening moments of this track. Lewis and Isi’s understanding of song structures and musicianship holds their pieces together and really pushes their music to higher levels and this understanding is heard best in ‘Waiting on Luck’. Check out the new single from Two Ways Home’s showcase on Jeeni: https://jeeni.com/showcase/two-ways-home/ How can Jeeni support artists like Two Way Home? JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience. • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make. • We empower our audience and reward them every step of the way. • We promise to treat our members ethically, fairly, honestly and with respect. • Access to artist liaison and a supportive marketing team.

12
Mar

Bowie Vinyl, is Heaven Sent

New David Bowie vinyl is heaven sent, for fans and collectors alike. We all have phones and computers bulging with playlists or demand 'Alexa' instantly plays a chosen track. However, the buzz around vinyl is real, after years of being cast off to the world of the geeky collector. If you have never sat next to a deck and placed a needle on a record, you've missed one of the joys of life. Record labels are now taking vinyl more seriously than they have probably done for 30 years and production is now seen as key to any new release. January 8th 2021 would have been David Bowie's 74th birthday. To mark this occasion, Parlophone/ISO are offering two previously unreleased cover versions, pressed onto a limited edition, double-sided 7" single. This heaven sent vinyl offers the tracks, 'Mother' by John Lennon and Bob Dylan’s 'Tryin' to Get to Heaven'. David Bowie - new double-sided release The 7” single is limited to 8147 (Bowie's birth date) numbered copies, 1000 of which will be on cream coloured vinyl, available only from the official David Bowie store and Warner Music’s Dig! store (the remainder will be black). Both tracks will be available to stream and download. Bowie's version of 'Mother' was produced by Tony Visconti in 1998 for a Lennon tribute, that never materialised. It was originally recorded by Lennon for his 1970 album John Lennon/Plastic Ono Band. Bob Dylan’s original 'Tryin' to Get to Heaven' was released on his 1997 'Album of the Year' GRAMMY winning 'Time Out Of Mind'. David’s version was recorded in February 1998 during the mixing sessions for the ‘LiveAndWell.com’ album. As if this wasn't enough for the die-hard Bowie fans and vinyl collectors, Parlophone are also marking the 45th Anniversary of Bowie's 10th studio Album, 'Station To Station' with a limited edition pressing in red and white vinyl, to be released 22 January 2021. David Bowie - 'Station to Station' anniversary release Originally released 23rd January 1976, it has remained a classic among fans and critics alike. The album was unusual as it contained just six tracks, but still offered at a little over 38-minutes of music. 'Station to Station', was the first David Bowie album to become a bigger commercial success in the USA, than in the UK. It reached #3 on the Billboard 200 and #5 on the official UK album chart. Four of the 'Station To Station' tracks were released as commercial A-sides by RCA, with 'Golden Years' being the pre-album hit on both sides of the Atlantic. The song scored Bowie yet another top ten just in time for the Christmas UK chart in 1975, where it remained right up to the release of the album in January 1976. 45 years on from its release, 'Station To Station' is now seen as a musical bridge between the ‘plastic soul’ of 1975’s 'Young Americans' and the start of Bowie’s Berlin era with 1977’s 'Low'. For more information go to: www.davidbowie.com

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