Spotify Billionaire CEO Daniel Ek is out of touch with reality.

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Spotify Billionaire CEO Daniel Ek is out of touch with reality.

Spotify’s economic model has been widely condemned by musicians and songwriters for years, with critics claiming that the service pays out paltry royalties and gives major-label artists an unfair advantage via playlist placement and other promotional avenues. But according to CEO Daniel Ek, the problem is not Spotify, it’s those lazy musicians!

The response among musicians and performers on social media has been extremely negative with many paying subscribers boycotting Spotify because of how badly it treats musicians. In 2020 more than any other year since Spotify launched, there’s been a surge of musicians talking publicly about their streaming royalties not being enough to live on – including a campaign in the UK (#BrokenRecord) that has trained its sights not just on streaming services, but on labels and the wider industry structures. Tom Gray who started #BrokneRecord campaign states: "This has been problematic for such a long time, and that’s why I call it ‘Broken Record’ because there’s nothing new about this. I’m just saying basically the same things that you’ve heard a million times. But the context has completely changed.”

Many artists and fans believe there are no alternatives or options when it comes to music streaming. Being told by a billionaire to work harder and faster, isn’t likely to be the best artistic motivator, either. According to Ek, musicians need to get with the times and keep up a steady stream of content: “There is a narrative fallacy here, combined with the fact that, obviously, some artists that used to do well in the past may not do well in this future landscape, where you can’t record music once every three to four years and think that’s going to be enough. The artists today that are making it realize that it’s about creating a continuous engagement with their fans. It is about putting the work in, about the storytelling around the album, and about keeping a continuous dialogue with your fans.” He concluded, “I feel, really, that the ones that aren’t doing well in streaming are predominantly people who want to release music the way it used to be released.”

Jeeni is the newest offering in this, the fastest growing media sector. Created by Mel Coucher, a digital guru who wants the musicians and performers to take 100% of the money they earn - yes, you did read that correctly!

Currently in the last 5 days of its 3rd crowd funding event, Jeeni smashed its £100k target in the first 6 days! Find out more at www.crowdcube.com/jeeni but you’ll need to be quick to invest, only 5 days left!

If you’re an artist or performer, or just a follower of music who is wanting a better system, which offers everyone a service based on ethics, honesty and fairness then come and see how we do it, at www.jeeni.com

Or, you can just stick with what you know and keep filling the pockets of billionaires?

Click HERE to visit or return to jeeni.com

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05
Oct

Jeeni Spotlight - Mel Croucher

This week marks the start of a new blog series here at Jeeni.com, where we shine our spotlight on remarkable Jeeni people. Our first Jeeni Spotlight shines on our very own creator, Mel Croucher. Mel is an icon with a decades-long career, architect, journalist and founder of the British computer game industry, he has released countless albums and books, and has spent the last few years creating the free music platform Jeeni.com, where we have bridged the gap between fan and artist for a seamless musical experience. Mel is best known for creating Deus Ex Machina, a ground-breaking and innovative computer game that was far ahead of it’s time, bringing together music and gameplay in one effortless accomplishment. Although set in a dystopian machine-led world, the game is an allegory of Shakespeare’s Seven Ages of Man. Throughout the game, the player experiences each age from conception to the afterlife, including an old and feeble creature on the verge of death. What was especially fascinating about Deus is the way it was designed meant the music synced with each stage perfectly, something that was unique to the gaming world at the time of it’s release forty years ago. Mel wrote and performed all the music in Deus and has since had a lucrative career selling his own music, including albums Pimania and Hang Loose. Counting luminaries such as Sir Christopher Lee, Doctor Who himself, Jon Pertwee, and Steve Jobs’ mentee Kelli Richards among his collaborators, Mel has had a passion for music since he was a small child. Creating a platform for undiscovered artists to sell and share their music without being exploited by big names like Spotify and Apple Music has been a wonderfully fresh new take on the world of streaming, with Mel becoming a pioneer in music sharing as well as in the computer game industry. Jeeni is ‘a multi-channel streaming service for independent musicians and performers, providing a unique showcase to put undiscovered talent in front of a global audience’ says Jeeni’s US managing director. Mel is a force to be reckoned with and has worked with some of the biggest names in the music business such as Eminem, Prince, Frank Zappa, Led Zeppelin, and Pink Floyd. Mel is not one to name-drop, however this Jeeni writer thinks it is important to highlight that Mel has worked with many more music industry veterans discretely, like Phil Collins and U2, as well as big names in other parts of the celebrity world such as the comedian Frankie Howard, who voiced The Defect Police in Deus. Beginning his career as an architect, Mel has gone on to create video games, written articles and in recent years has changed his focus to revamping the music industry with Jeeni.com alongside our CEO Shena Mitchell. He has faced many challenges in his glittering career, such as Deus being well ahead of its time, as well as more physical issues such as recovering from an accident that left him in a wheelchair for some time (Mel would now recommend calling a locksmith when you lock yourself out of your house, and don’t try to climb onto your own kitchen roof, leap towards your bathroom window and end up breaking yourself). As a writer, performer and creator, Mel is a genius. As an acrobat, less so. To find out more about Mel’s exploits as a video game creator, working for celebrities, and painful accidents, check out his book Deus Ex Machina: The Best Game You Never Played In Your Life or his website www.melcroucher.net. Here at Jeeni, we are so excited to welcome undiscovered artists to our platform that breaks down the barrier between fan and artist to create a unique relationship and allowing for easy interaction. How does Jeeni support artists? JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience. · We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make. · We empower our audience and reward them every step of the way. · We promise to treat our members ethically, fairly, honestly and with respect. · Join us at Jeeni.com

13
Jul

The People's Lounge, Victorious Festival - NNAOMI

NNAOMI is an R&B/Soul artist based in Portsmouth, UK and is influenced by a wide variety of us/uk artists and musicians. Having just started up her music career with her drive and passion. Recently releasing her contemporary R&B single and music video ‘Like me’, with heavy R&B and pop influences. 'Like Me' is available on all streaming platforms. And even with releasing just two singles so far, it's clear that she has a bright future in music. With more music coming soon, she can only continue to grow as an artist. Moreover, NNAOMI looks forward to growing within the music industry. She will be performing at this year's Victorious Festival with The People's Lounge on Friday 27th August. NNAOMI is a perfect example of an independent singer songwriter that Team Jeeni can support, by having a showcase on Jeeni.com. JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience. • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make.• We empower our audience and reward them every step of the way.• We promise to treat our members ethically, fairly, honestly and with respect. Check out NNAOMI's showcase here: NNAOMI | Showcase | JEENI. As well as other showcases to add to your playlist. jeeni.com. The People's Lounge, Victorious Festival NNAOMI will be performing at the Victorious Festival Friday 27th August 20:30 – 20:45 World Music Village, The People's Lounge, presented by Baby Panna. Bringing some of the Freshest Rap, Rnb, Afrobeats and Hip hop sounds from around the World to Portsmouth from Thursday 27-29 August 2021.

10
Jun

A Kiss from a Rose – Why the Rose is such a powerful symbol in the arts. By Sammie Venn.

Here at Jeeni.com we celebrate and support all musicians and performers, and poetry has its own dedicated channel for artists and performers to showcase their work and earn 100% of their sales, ticketing, merchandise and donations. Last week Jeeni returned to Crowdcube to raise more funds for helping new talent. We have been very encouraged with the positive response as we reached our target in just 6 days and now overfunding If you want to see our pitch click HERE. Today we showcase Sammie Venn as a very talented and creative writer. The Rose has long been considered a symbol of the divine feminine; when my daughter and I moved to our home in East Sussex a few years ago we bought a “Coeur Rose”, a “Love Rose”, in hope that it would manifest exactly that. Consequently it has never flowered when it should, in fact it has blossomed during the oddest of times, throughout harsh frosty winters as well as scorching hot summers. I even found two perfectly formed flowers one New Year’s eve under a dusting of snow. Suffice to say I see it as a strong and firmly rooted plant that can spring to life in the most adverse conditions, In Tarot a rose is seen as a symbol of balance, it expresses new beginnings, hope and promise. I see our magical plant as something that has stood the test of time. It is full of boundless wisdom and copious richness, whilst her petals answer my prayers the thorns protect the splendour it bestows. So why is the rose such a powerful motif in the arts? It appears as a mark of love, beauty and virtue within every creative genre. It is a recurring theme in ancient literature and features in the greatest love poems of our time. Christina Rossetti, William Blake, J.B. Yeats, Dorothy Parker, Rumi, Charles Bukowski all herald the rose in their prose as nature’s metaphorical flower of Love. Roses have symbolised God at work, the scent has been aligned to that of an angel and the Virgin Mary has also been called the “mystic rose”, “the rose without thorns”. Clearly its power as a plant is multifarious, from religious connotations to passionate exchanges, sincere friendship and spiritual holiness, the rose can mirror any human sentiment. The Ancient Greeks and Romans associated roses with Aphrodite and Venus, the Goddess of Love. However they have also been used to communicate messages without words. It is not just Love that the rose represents but also confidentiality. The Latin term “sub rosa” translates as “under the rose” referring to the notion that something is told in secret. When a confidential matter was debated behind closed doors in Rome, the wild flower was placed outside to indicate that a private matter was being discussed. It is not just literature that celebrates the rose, singer-song writers have immortalised the exquisite flower in their lyrics for centuries. Without doubt it is an iconic plant and holds a plethora of meanings depending on its colour. A crimson flower is for lovers, it signifies enduring and life-long passion. The velvety petals of a lilac bloom represent enchantment and love at first sight. A white rose reflects humility and innocence whilst a yellow bud expresses friendship and joy. Stems with pink flowers can be given to express gratitude, appreciation and admiration whilst those with an orange hue can portray enthusiasm and desire. Every mortal emotion can be aligned to this beautiful woody perennial. There are over 300 species and tens of thousands of cultivars, whether they are trailing, climbing or standing tall as shrubs, the rose comes armed with prickles and thorns making them strangely more beautiful in many ways. Leigh Bardugo in “The Language of Thorns” wrote that “Love speaks in flowers. Truth requires thorns”. This seems like a perfect metaphor for the life we live. From Bette Midler to Janis Joplin, form Poison to Westlife, the rose has featured as a powerful overture in many songs and genres. It has been idolised for both its natural beauty as well as its harsher, darker side. Seal’s “Kiss from a Rose” was released in 1994 and again in 1995 when it appeared in the film “Batman Forever”. 25 years later it’s still a song that sends shivers down my spine, I can even hear it loud and clear in my head as I’m writing this article. But it’s the lyrics of Bette Midler that resonate like a thunder bolt to the heart. Harmony is not always achieved when everyone sings the same note. It is what lies between these musical tones that produces accord. The rhythm and rhyme that they ensue creates a melody that dances to its own beat and this verse from Midler’s “The Rose” does exactly that. The lyrics are haunting, rich, joyful, romantic, wild and intoxicating, just like the rose itself. “When the night has been too lonely and the road has been too longAnd you think that love is only for the lucky and the strongJust remember in the winter, far beneath the bitter snowsLies the seed, that with the sun's love in the spring becomes the rose”. Click HERE to visit or return to jeeni.com

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