Jeeni now live to the public on Crowdcube having raised £80K and on schedule to reach £100K target.

Jeeni Blog

Helping the next generation of talent to build a global fanbase

Jeeni now live to the public on Crowdcube having raised £80K and on schedule to reach £100K target.

Jeeni, the social music platform that brings artists closer to their fans – and shares revenue ethically – is poised to become the first Portsmouth-based start-up to go on Crowdcube for its third round. If you want to see our pitch click HERE.

With 350million streamed music subscribers and market growth up by 39% this year, Jeeni is likely to ride the wave and be a huge success, not only with unsigned musicians and performers but with their superfans.

“We’re standing by to raise £100,000 for 2.4% with a pre-market valuation£4M,” says Jeeni founder Shena Mitchell. “And while we are already negotiating with several major investors, the beauty of Crowdcube is that the artists themselves can actually own a stake in the company for as little as £10.”

Shena continues, “Jeeni’s mission is to support unsigned music and performers, by helping them build a fanbase. We aim to fast-track careers in the music business, and make sure they take the lion’s share of the revenue that’s raised.

Jeeni is needed more now than ever and we have proved that the demand is high. Currently we can only support 100,000 videos, so we must now move up a gear as we head for global roll-out. This Round Three investment will be used to scale up again and launch our next-generation platform. It will also be used to develop our IoS and Android apps."

When the financial backing has been secured and we go live, we’ll be creating new jobs in the area, which is great for the local economy. When you consider the wealth of music talent in Portsmouth – hosting over 2,000 music events a year with Victorious, The Guildhall, Band Stand, Wedgewood Rooms, and all the Portsmouth Festivities and pubs – we’re alive to the opportunities of our local music culture, creativity and talent. But with live venues locked down for now, the online opportunity of Jeeni is needed more than ever.

It’s so cool to think someone reading this might choose to invest in Jeeni now with just £10, and then use Jeeni to build their own fanbase for fame and success! We’re going to try hard to make sure that happens.”

JEENI is currently inviting investment on Crowdcube. To find out how to get involved please join our mailing list for updates or check out our fundraising pitch. If you want to see our pitch click HERE.

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10
Jun

Let’s celebrate the “F” word – unlocking the power of our feminity. By Sammie Venn

By Sammie Venn Jeeni's Official Writer, Columnist and Blogger. Here at Jeeni.com we celebrate and support all musicians and performers, and poetry has its own dedicated channel for artists and performers to showcase their work and earn 100% of their sales, ticketing, merchandise and donations. Last week Jeeni returned to Crowdcube to raise more funds for helping new talent. We have been very encouraged with the positive response as we reached our target in just 6 days and now overfunding If you want to see our pitch click HERE. Today we showcase Sammie Venn as a very talented and creative writer. “For I conclude that the enemy is not lipstick, but guilt itself; we deserve lipstick, if we want it, AND free speech; we deserve to be sexual AND serious—or whatever we please. We are entitled to wear cowboy boots to our own revolution.” After reading Dr Naomi Wolfs powerful words I dug my cowboy boots out of the closet, turned the radio up and attempted to work through my own solitary revolution. I too wanted lipstick, love and liberty. I wanted to dance to my own beat and feel ecstatic about it. I have been in the retail industry for over 25 years now; understanding what women want and correlating that to how they feel, is a task both meaningful and joyful to me. It is something I continue to learn and explore daily as finding our inimitable style is part of the process of discovering our femininity; for me it is about how we show up in the world. I have never been an avid follower of fast fashion, the clothes we wear and how we choose to adorn ourselves is part of being authentically who we are. At heart I am a boho gypsy who longs to live her life in maxi dresses with no shoes, in the sunshine. This is of course not always practical but I like to kiss the earth with my toes as often as I can and working from home, especially at the moment provides me with that luxury. Celebrating our femininity should be a practice that connects both the pleasure and magic of being a woman. It’s easy to berate ourselves, finding fault in the smallest of details but it is those elements that we should embrace and nurture more than anything; it is after all what makes us unique in this world. I had a hip replacement a couple of years ago at the age of 45. As painful and heart breaking as it was, I learnt to love the scar I see every day, as it was that very operation which allowed me to walk again. Falling in love with your body, scars and all, is about accepting everything that is wild, vulnerable and rampant about it. Listening to our intuition and feeling the emotions that accompany it, is a practice worthy of time and dedication. I have always appreciated music, the soundtrack that accompanies my life is as varied and eclectic as the decades I have lived in. Maya Angelou wrote that “ a bird does not sing because it has the answers, it sings because it has a song”. So when we write, listen or perform, we give something of our heart to a receiving audience. I have been working on a series of practices that will hopefully help to reclaim our pleasure both internally and externally. Here are a few rituals that harness the wisdom that we all carry within ourselves. Something for the mind, body and spirit. Reclaiming Pleasure. When we feel pleasure, we radiate it. Our skin glows, our eyes smile and our bodies feel more fluid and engaged with life in the moment. Finding pleasure in our daily activities is all part of a healthy sacred self-care regime. Notice what brings you joy, is it walking in nature? Dancing slowly to a rhythmic beat? Eating delicious food? Meditating? Soaking in a candlelit bath? Whatever it is, write it down and designate some time to your desires. Fulfilling our deepest needs brings us joy and harmony. Date Yourself. Have a date with yourself, be your own lover. Imagine your ideal soiree then recreate that for yourself, it can be wildly extravagant or very simple. A few years ago I took myself out for dinner, I dressed as if I were going out for the perfect first date. It was an odd experience as I had never done anything like this before. I was as nervous about being alone in a restaurant as I would have been meeting a prospective partner. But after my first glass of prosecco, I eased into the evening. I pulled out my notebook and listed everything I wanted to attract into my life; health, the feeling of safety, oneness with myself and those I loved, a man who respected me on all levels and a career I could be proud of. I ate my dinner mindfully, observed those around me and then smiled to myself, I remember feeling happy for the first time in years. I still have the journal I wrote in that night, I see it as part of my self-healing revolution. When you commit to choosing you, that loving vibration will radiate into all areas of your life. Click HERE to visit or return to jeeni.com

05
Jun

What can the music industry do to reduce its carbon footprint?

The carbon impact of all those gigs and gatherings is up for debate more now than ever, big acts such as ColdPlay and Massive Attack have cancelled gigs until they can measure the impact on the environment. But not all artists are in a financial position to cancel all their gigs and many artists rely on touring for an income. Let's be real most musicians and performers can not afford an environmental consciousness. Today on Radio 4 Tom Heap asks what the music industry can do to reduce its carbon footprint. Tom spoke to various different artists and also interviewed the founders of Music Declares Emergency - No Music On A Dead Planet https://www.musicdeclares.net/. The main three areas for discussion included the emissions for the band travelling, moving the equipment, the venue emissions and the impact of audiences travelling to and from the event. Having listened to the show I checked out Music Declares Emergency - No Music On A Dead Planet https://www.musicdeclares.net/ which advocates the following: We call on governments and media institutions to tell the truth about the climate and ecological emergency.We call on governments to act now to reverse biodiversity loss and reach net zero greenhouse gas emissions by no later than 2030.We recognise that the emergency has arisen from global injustices and will work towards systemic change to protect life on Earth.We acknowledge the environmental impact of music industry practices and commit to taking urgent action. We have signed up and will follow Music Declares and are very interested in how our members can benefit, however the interview raised many contradictions and many of the suggestions for us were very weak and hypocritical. But it is very tough debate. We get that. To summaries the main suggestions in the interview with Tom included the following: Standard riders to not include plastic Not to allow single use plastics at events Always use renewable power sources when you can Event organizers to insist on recycling as a priority Working with responsible corporate partners Not to work with financial institutions that are not responsible Using LED lights to reduce energy use Put restrictions on touring, travelling and taking less equipment Use streaming media as an alternative to reach audiences Do not fly around the world to shoot gigs on environmental change Going on a bus rather than taking your own car Car share Put pressure on venues to be more environmentally friendly Getting rid of plastic CD cases Ecological packaging Environmental merchandise and use organic materials Higher train usage, go car free Ecological and renewable streaming and data storage Rent all the equipment at location and not travel with all the kit you need Do not produce and sell vinyls The largest omissions on carbon footprint is the audience travelling so a main argument from the artist is that they need to travel to the audience. Surely, the suggestions made in the interview is not enough and it will not deliver the outcomes to climate change that is needed, it is sycophantic and feeble for global change. In our view the recommendations and solutions suggested are not sustainable themselves. However, Music Declares Emergency have a great section on their website which is much more comprehensive and lists about actions for artists, songwriters, producers, a label, publisher, a venue, festival live music promoter, manager, agent and fan. So we are going to support them.

17
Mar

What is Music Without Collaborations?

What is music without collaborations? We all know the collaborations that have shaped our musical tastes, Lennon and McCartney, Dr Dre and Snoop Dogg, Kenny Rogers and Dolly Parton. Even the Strauss brothers worked together on classical orchestral pieces in the late 1800's. The choices are infinite and across all music genres. Whether in the writing or the production, two heads can be better than one. Dr Dre and Snoop Dog - Music Collaborators Within the industry, the 'business' side is also benefitting from collaborating. Last summer, we were delighted to announce the strategic alliance between Jeeni and California-based AmplifyX, the only FINRA and SEC compliant platform that allows investors to build a portfolio by directly funding musicians. The alliance was arranged by Kelli Richards, Jeeni Managing Director USA, who was mentored by Steve Jobs at Apple where she launched and managed the Apple Music and Entertainment division. This alliance gave a major advantage to Jeeni in the USA, our most important global territory in terms of artists and revenues. We gained access to more rising stars along with their followers and fanbases, with mutually advantageous joint promotions and publicity. The partnership will officially kicked off with a global streamed concert, featuring our 10 most popular artists from both sides of the Atlantic, and will be co-branded between Jeeni and AmplifyX. Co-founder of AmplifyX, Bobby Kamaris said, “Our companies run in an adjacent space helping independent artists, and our philosophies and motives are very very close. What you guys at Jeeni have done in putting it together and launching is actually incredible.” Adam Cowherd - CEO of AmplifyX CEO of AmplifyX Adam Cowherd added, "Did you know that artists take home only 12% of the $43 billion spent on music annually, according to Citigroup? [1] The hip-hop artist Russ put it perfectly when he said, 'The music business isn’t set up for the artists to get rich. It’s set up for everyone else to get rich off the artists.' [2] When the mechanics of the music industry are broken down, we see just how many hands are in the pot: record labels, managers, producers, booking agents, and streaming platforms. A report by Ernst & Young highlighted the post-tax payouts of streaming revenue and identified that record labels are taking nearly 75% of the payout. [3] Why are artists today signing with record labels?" Founding Director Shena Mitchell adds, "Working with AmplifyX, is an exciting opportunity for Jeeni to develop strong relations with USA partners. AmplifyX is focused on building a new framework to fund independent artists with their unique platform for artists to raise capital from nontraditional sources. Our visions are entirely complementary and aligned." Jeeni, is the social music platform that brings artists closer to their fans, and shares revenue ethically. Become a member and build your showcase to promote your work and earn from it, or join as a fan and know that your money is going to the people who are entertaining you with their talents. www.jeeni.com www.amplifyx.com

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