Jeeni Blog

Helping the next generation of talent to build a global fanbase

Jeeni now live to the public on Crowdcube having raised £80K and on schedule to reach £100K target.

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Jeeni now live to the public on Crowdcube having raised £80K and on schedule to reach £100K target.

Jeeni, the social music platform that brings artists closer to their fans – and shares revenue ethically – is poised to become the first Portsmouth-based start-up to go on Crowdcube for its third round. If you want to see our pitch click HERE.

With 350million streamed music subscribers and market growth up by 39% this year, Jeeni is likely to ride the wave and be a huge success, not only with unsigned musicians and performers but with their superfans.

“We’re standing by to raise £100,000 for 2.4% with a pre-market valuation£4M,” says Jeeni founder Shena Mitchell.  “And while we are already negotiating with several major investors, the beauty of Crowdcube is that the artists themselves can actually own a stake in the company for as little as £10.”

Shena continues, “Jeeni’s mission is to support unsigned music and performers, by helping them build a fanbase.  We aim to fast-track careers in the music business, and make sure they take the lion’s share of the revenue that’s raised.

Jeeni is needed more now than ever and we have proved that the demand is high. Currently we can only support 100,000 videos, so we must now move up a gear as we head for global roll-out.  This Round Three investment will be used to scale up again and launch our next-generation platform. It will also be used to develop our IoS and Android apps." 

When the financial backing has been secured and we go live, we’ll be creating new jobs in the area, which is great for the local economy.  When you consider the wealth of music talent in Portsmouth – hosting over 2,000 music events a year with Victorious, The Guildhall, Band Stand, Wedgewood Rooms, and all the Portsmouth Festivities and pubs – we’re alive to the opportunities of our local music culture, creativity and talent. But with live venues locked down for now, the online opportunity of Jeeni is needed more than ever.

It’s so cool to think someone reading this might choose to invest in Jeeni now with just £10, and then use Jeeni to build their own fanbase for fame and success!  We’re going to try hard to make sure that happens.”

JEENI is currently inviting investment on Crowdcube.  To find out how to get involved please join our mailing list for updates or check out our fundraising pitch. If you want to see our pitch click HERE.

28
Apr

Two Ways Home ‘Waiting on Luck’ Single Review

This UK-based alt-country songwriting pair sets a new standard of warmth and bliss with their newest rock-tinged single, ‘Waiting on Luck’.  Two Ways Home consists of Lewis and Isi both contributing instrumental and vocal roles into the sweet, harmonious compositions that they write together. Having been a part of Jeeni for a while now, this wholesome, multi-genre duo has blessed many of Jeeni’s channels with their fun, easy-listening tunes including folk, country, rock and americana. Check out their showcase on Jeeni here: https://jeeni.com/showcase/two-ways-home/ Interestingly, this new single opens with a chorus; an increasingly rare structural choice. The section is heard stripped back, with just Lewis and Isi harmonising and a basic acoustic guitar accompanying them both. By displaying arguably, the most vital structural section of contemporary music first thing, it makes the listener instantly familiar with the chorus even if this is the first time that they’ve heard the track. That means that when the part is heard at full power, it is a total delight due to the listener subconsciously desperate to hear the part again. This decision can lead to a confusing and peculiar feeling in a song’s structure, however on ‘Waiting on Luck’, this device is heard at its most effective.  As is the typical way with country music, this single is exceptionally mixed and mastered, especially in regard to the layered vocals sitting in the mix with all other instruments so effortlessly. The singing from both members is so warm, and rich, thanks to the obvious synergy that they hold in their performative relationship. The introduction of some harder, more rock-styled sounds like distorted guitar and rolling, tom-heavy drum beats work perfectly with the country foundation that they laid down in the opening moments of this track.  Lewis and Isi’s understanding of song structures and musicianship holds their pieces together and really pushes their music to higher levels and this understanding is heard best in ‘Waiting on Luck’. Check out the new single from Two Ways Home’s showcase on Jeeni: https://jeeni.com/showcase/two-ways-home/ How can Jeeni support artists like Two Way Home?   JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience.  • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make.  • We empower our audience and reward them every step of the way.  • We promise to treat our members ethically, fairly, honestly and with respect.  • Access to artist liaison and a supportive marketing team. 

08
Sep

Jeeni is going to Victorious Festival!

Victorious Festival is the UK’s biggest metropolitan festival and is set to return to Southsea Seafront this August Bank holiday weekend (27th-29th August). With an excellent line-up including Madness, The Streets, Royal Blood, Rag ‘n’ Bone Man and many more.  At the event we will be busy spreading the word with our key messages, informing people of our most recent success in our latest Crowdcube round, how we managed to acheive "Mover and Shaker Status", raising nearly 70% of our £150k target in a week. Over the weekend we will be interviewing various artists and explaining why supporting a cause like Jeeni is so important, and if you have not already heard: Jeeni is the number one ethical alternative to streaming platforms like YouTube and Spotify. We allow artists and performers to keep 100% of everything they earn through our platform. No Adverts, No Fakes. We are excited about our slot at the Victorious Festival and we will be sure to take this priviledged opportunity to shout out to as many who will hear what makes Jeeni so great. We hope to meet you there if you are going, and if you do you can pledge on site. But you don't have to wait to see us at the festival. You can pledge investment today and become part of our movement that is fighting to save the face of music and protect artists. You can pledge as little as £10 investment in Jeeni today you will ensure artists will have a future music career worth working in. For more information check out our pitch - https://bit.ly/3BhEeia *Capital at Risk. And congratulations to our ticket winners! Earlier today gave away 2 Victorious Festival tickets to one of our social network followers and we hope they have a great time. Be sure to follow us on our Instagram @Jeenimusic to get involved with our other posts and keep in touch for future promotions and updates.

25
Jan

Giack Bazz: Live at Bromley-by-Bow's 'The Beehive'

Headlining last Friday (21st, Jan) for an ‘Underground Sound’ event in Bromley-by-Bow's ‘The Beehive’ was Italian-British indie hero, ‘Giack Bazz’. Sudden mid-song interjections of Giack’s random thoughts, everyone sitting on the pub-venue floor and stunning displays of vocal talent are just a few things fans should expect from future Giack Bazz gigs.  Jeeni were invited to this special event after the first two Giack Bazz blogs were published to the Jeeni website. Jeeni feels honoured to have Giack a part of the team and we're thrilled to hear that he's been loving what Jeeni has been doing for him so far as well, "I'm overwhelmed by the continuing support from the Jeeni music blog". Giack opened his headlining spot the same way he opens his ‘Giack Bazz Is Not Famous’ album, with the drunk and jangly ‘Beetle’. The track was performed sleepily, roughly and loosely, in the best possible ways. Giack was not sleepy or low-energy at all, but the studio track is, and so he adopted a tired, melancholic delivery style despite his upbeat and jovial mood, because that's what the recipe called for.  His performance of ‘Morning’ was prefaced with a darkly humourous exclamation, “This song is about depression!”. Perhaps it says a lot about the audience when this proud announcement was met with uproarious applause and cheering. A theme across all of Giack’s projects is mental health and emotional transparency and ‘Morning’ is a prime example of his mature and weirdly reassuring expression of said themes.  The middle section of Giack’s set was spent with both, Giack and the audience sat down in an intimate and close commune, all connected by Giack’s compositions. This simple invitation of comfort and informality took Giack’s serenading to another level for the gentler and more sentimental tracks like the stunning rendition of the title-track of his debut album, ‘Childhood Dream’.  Considering the arsenal of instruments Giack typically uses to convey his vision, the emotive power that he communicated with just his voice, a guitar and a pedal board was astonishing. Giack’s singing at times came across as a therapeutic ‘Primal Scream’, but it was always perfectly in pitch and in stylistic accordance with his guitar work. He also displayed the mic etiquette of a seasoned performer as he gave varying distance between his mouth and his mic depending on the power and input of his voice.  I used to think that the vocal emotion and power in Giack’s studio projects were enhanced with production techniques and after-effects. However, the performative persona that Giack displayed in that tiny, humid box of a venue in East-London was an honest, primal and raw spectacle, unaided by double-tracking or artificial reverb; this made me realise that Giack has been enhancing the effects with his vocal power, not the other way around. We strongly suggest following Giack on socials to see when an opportunity to see this man live comes up again. Twitter: https://twitter.com/GiackBazz Instagram: https://www.instagram.com/giackbazz/ Facebook: https://www.facebook.com/Giack.Bazz Check out Giack’s showcase on Jeeni, now: https://jeeni.com/showcase/giack-bazz/ How can Jeeni support artists like Giack Bazz?   JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience.   • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make.  • We empower our audience and reward them every step of the way.  • We promise to treat our members ethically, fairly, honestly and with respect.  • Access to artist liaison and a supportive marketing team.