Jeeni Blog

Helping the next generation of talent to build a global fanbase

Jeeni now live to the public on Crowdcube having raised £80K and on schedule to reach £100K target.

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Jeeni now live to the public on Crowdcube having raised £80K and on schedule to reach £100K target.

Jeeni, the social music platform that brings artists closer to their fans – and shares revenue ethically – is poised to become the first Portsmouth-based start-up to go on Crowdcube for its third round. If you want to see our pitch click HERE.

With 350million streamed music subscribers and market growth up by 39% this year, Jeeni is likely to ride the wave and be a huge success, not only with unsigned musicians and performers but with their superfans.

“We’re standing by to raise £100,000 for 2.4% with a pre-market valuation£4M,” says Jeeni founder Shena Mitchell.  “And while we are already negotiating with several major investors, the beauty of Crowdcube is that the artists themselves can actually own a stake in the company for as little as £10.”

Shena continues, “Jeeni’s mission is to support unsigned music and performers, by helping them build a fanbase.  We aim to fast-track careers in the music business, and make sure they take the lion’s share of the revenue that’s raised.

Jeeni is needed more now than ever and we have proved that the demand is high. Currently we can only support 100,000 videos, so we must now move up a gear as we head for global roll-out.  This Round Three investment will be used to scale up again and launch our next-generation platform. It will also be used to develop our IoS and Android apps." 

When the financial backing has been secured and we go live, we’ll be creating new jobs in the area, which is great for the local economy.  When you consider the wealth of music talent in Portsmouth – hosting over 2,000 music events a year with Victorious, The Guildhall, Band Stand, Wedgewood Rooms, and all the Portsmouth Festivities and pubs – we’re alive to the opportunities of our local music culture, creativity and talent. But with live venues locked down for now, the online opportunity of Jeeni is needed more than ever.

It’s so cool to think someone reading this might choose to invest in Jeeni now with just £10, and then use Jeeni to build their own fanbase for fame and success!  We’re going to try hard to make sure that happens.”

JEENI is currently inviting investment on Crowdcube.  To find out how to get involved please join our mailing list for updates or check out our fundraising pitch. If you want to see our pitch click HERE.

13
Dec

Artist Focus: Baby Panna

The Portsmouth Rapper’s raw, tongue skipping, quick style of rapping is very unique. His raps are a breath of fresh air due to the spoken word, poetry style. Depth and meaning in lyrics are Baby Panna’s forte, you can’t help but digest, despite the pace at which he spits. He keeps up a consistent, fast pace in most of his music, yet it’s still remarkably easy to follow and understand which is rare. He has an alikeness to names such as Hopsin, Immortal Technique, Akala, Capital Steez and Wretch 32 in his lyricism, while his voice has similarity to President T or a British Famous Dex.  Baby Panna addresses a lot of current issues we encounter today, such as the ‘Instagram’ popularity/filter façade, love, his demons, materialism and those against him. These hot topics make for some very interesting listening, he is clearly very clued up on for example spirituality, politics, class systems and relationships, which he heavily delves into in each of his tracks.  His track ‘T1GR355’ particularly grabbed my attention, the lo-fi style of cut up samples communicates a brilliantly romantic energy while he professes his adoration for a ‘Golden Tigress’ he cannot commit to. The chopped-up guitar and low frequency, oscillating bass adds a lot of emotion and finesse to the track, reminding me of certain romantic Slowthai songs such as ‘Feel Away’. The track ends with an emotional call from who I assume is the aforementioned ‘Golden Tigress’.  ‘Grinding’ is a soulful, happy, lighthearted hip hop track, as Baby Panna speaks well of his will to work, progress, and that of his friends. The strings make a great backing for a song of such a topic, you can tell he really enjoyed writing this as it’s got a real bounce to it. That and the positive energy of the song make it truly catchy. The hook is also very catchy, reminding me of ‘New Freezer’ by Rich the Kid and Kendrick Lamar.  There’s also a certain Eminem quality to his speed and rhyming patterns, particularly in ‘Murder She Wrote’. The upbeat, fast moving, start-stop nature of the tune is really interesting. While the detuned sounding, almost creepy beat is very unique and hard hitting. Baby Panna does incredibly well to keep up with the beat, that is around 87bpm but in double time.   Baby Panna has made his own sound which is brilliant, the alternative rap enthusiast would love his music and the topics he covers. The production in itself is also very different and fresh, we love artists like Baby Panna.  Check out Baby Panna on Jeeni here: https://jeeni.com/?s=baby+panna How can Jeeni support artists like Baby Panna? JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience.   • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make.• We empower our audience and reward them every step of the way.• We promise to treat our members ethically, fairly, honestly and with respect.• Access to artist liaison and a supportive marketing team.

06
Jul

Artist Focus: Eden James

    Devoted to bringing depth, grit and sophistication to his alt-rock sound, Eden’s success has been steadily building momentum since 2002.    Hailing from Australia and currently residing in New York, Eden has been grinding and innovating for years, always striving for greatness in his craft. Eden joined Jeeni after being initially impressed with the marketing team and the brand established which at the time was led by Ella Venvell, “The first thing I noticed and liked about Jeeni is the quality of the visual design of the whole Jeeni brand and how it brands each artist’s posts. It’s slick and contemporary which is absolutely necessary if your content is going to stand out.” Jeeni are honored to be uplifting and supporting an artist of Eden’s caliber and it seems as though both us at Jeeni and Eden himself are excited to see what we can do for each other next.   Eden's style is in a lot of ways a romantic call back to the most iconic days of rock music.Eden is directly inspired by acts such as Leonard Cohen, Iggy Pop, The Strokes and a good many others. With such a lineup of rock icons to look up to, it’s no surprise that Eden’s own work is so varied, layered and mould-breaking. His voice is certainly reminiscent of the great Nobel Literature winning Bob Dylan, another one of his legendary influences. Full of character and swagger, Eden’s voice is no mere copy of Dylan’s however; Eden brings an unplaceable uniqueness and charismatic tone that is entirely his own. It's strangely refreshing to hear someone single-handedly bring back the golden years of rock with such fresh and exciting projects and performances.   If rockstars bothered carrying around resumés, Eden James’ CV would make for quite the read. Having a career lasting over two decades and contributing with the bands of Paul Simon, Bruce Springsteen and David Bowie, Eden has made a giant splash in the world of indie rock, “The last 6 months have been a huge success for me, winning 35 music and video awards from ceremonies around the globe, gaining chart entries on itunes and Amazon Music, and receiving a slew of reviews and interviews from some of the biggest music magazines out there, including Classic Rock magazine and American Songwriter magazine.”    Driven purely by a passion for music, Eden began his career as a musician in the early 2000s. Music has been Eden's ultimate goal since he was a young boy, “I have always been spellbound by music. I started playing the drums when I was 8 years old and around that time began listening closely to songs and how they were put together. I started writing songs in my teens so I’ve been making music a long time. I was, (and still am) very independent so I taught myself a few other instruments and began recording the songs I was writing. I released something very early on as an electronic artist, then realized my true passion was in the rock genre so began to focus on writing in that genre. I scraped together funds for the recording of my debut album and went ahead and recorded it and co-produced it in Brisbane Australia. The album was picked up by a large indie label called Collision Records Australia and the first singles were released in 2002 with the debut album to follow in 2003. Since then, I’ve never stopped releasing and producing albums.” Eden’s dedication to the rock genre and the industry as a whole is nothing short of astonishing and it's that kind of dedication that is essentially what keeps music alive and well.    If Eden wasn’t already a giant asset to Jeeni and its mission, He’s provided an exciting and busy list of Eden James projects that fans can look forward to this year:   1. Album release of "All the Good Blank Are Taken" Alternative Mix 2022 (with new artwork) OUT NOW!   2. Video Album Release of a concert: Eden James Live at Baby's All Right, NYC. Alongside album release on streaming platforms, too. (Potential Jeeni Exclusive, later this year!)   3. A limited edition vinyl record release of the 2021 album "All the Good Blank Are Taken" - August/September 2022.   4. Live shows in the summer with my New York-based band. Eden also hopes to tour all around Europe in addition to US shows.   5. Studio album number five (As yet untitled) - July to December 2022       Jeeni are honored to be uplifting and supporting an artist of Eden’s caliber and it seems as though both us at Jeeni and Eden himself are excited to see what we can do for each other next.    How can Jeeni support artists like Eden James?     JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience.    • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make.  • We empower our audience and reward them every step of the way.  • We promise to treat our members ethically, fairly, honestly and with respect.  • Access to artist liaison and a supportive marketing team.   

01
Apr

MUSIC STARS JOIN NEW TALENT TO BEAT COVID

On April 10th seventeen acts from around the world will beat the pandemic restrictions and join together to perform in a virtual festival called JAM, and they guarantee complete unknowns will get equal billing with world-famous headliners. Grammy Award nominee Barrington Levy contributes from Jamaica, in defiance of the Covid virus. Spanish youngster BlueVein will multi-track his own backing from his bedroom. Number One Billboard Dance Chart star Zeeteah Massiah will appear in her own spectacular James Bond movie sequence. Indie rocker How Mean will perform from his grandmother's house in California. Daisy Chute, the lead singer with platinum-selling supergroup All Angels, performs live from her home in London with newcomers on the other side of the world in Australia. Grammy-Award winner Skyler Jett, whose Record Of The Year with Celine Dion for Titanic is the highest-grossing movie theme of all time, will perform his latest track with complete unknowns dancing in lockdown on every continent in the world. And more artists will beam in their contributions from Detroit to Brighton, from Northern Ireland to Rhode Island. The producer of JAM is Mel Croucher, veteran founder of the UK video-games industry, and creator of the world's first million-user viral marketing campaign. Mel says, "Members of my team have made it to the top. We've been responsible for over 500 million record sales over the years, we've pioneered the online music revolution, and now we're giving something back to help unsigned independents and new talent in an industry that all but collapsed in the face of Covid. We've got Paul McCartney's Wings Over Europe double-decker bus ready to roll out as a mobile live venue, and we can't even think about using it until the crisis eases. So we've gone online. This is our third online festival, and by far the biggest. And it's absolutely free." Mel goes on to explain why it's called JAM. "The Festival is a collaboration between three organisations. The J is for my own company Jeeni, where performers showcase their talent and keep 100% of everything they make. The A is for AmplifyX, based in Los Angeles, where you invest in artists you believe in. And the M is for MultiView Media, an amazing streaming platform where fans get to be the director and control the action." The JAM Festival is at 12 noon Los Angeles time, 8pm London time on Saturday April 10th 2021, free to live stream on: https://mvm.multiviewmedia.co.uk/jamfestival For further information etc... jeeni.com amlifyx.com multiviewmedia.co.uk