Team Jeeni- 4 months today since Lockdown.

Jeeni Blog

Helping the next generation of talent to build a global fanbase

Team Jeeni- 4 months today since Lockdown.

LOCKDOWN
The impact of the pandemic crisis on the Jeeni project continues to be remarkably positive, not least because we have genuinely been able to help hard-hit artists and performers. The decision to open Jeeni for free subscriptions to all-comers in response to lockdown has seen mass sign-ups via our website and online community.

Yesterday, Jeeni returned to Crowdcube to raise more funds for helping new talent. Jeeni founding director Mel Croucher says, “We’re ahead of our original schedule, but there’s still so much more to do. We need to scale our online platform globally now and build our mass artist showcases to hit all our targets, and give our new artists the recognition they deserve.” We have already reached 90% of our target so if you want to see our pitch click HERE.

Shena Mitchell, Jeeni founding director, says: "I have never worked so hard in my life, but it's actually been a welcomed distraction. I am fortunate that I have been working from home for many years, so no change there, and fortunate to be living in a house with an office and a garden. Living on my own 24/7 for 120 days has been a challenge. Working with musicians and performers in lockdown has been a massive privilege, listening to music all day and watching magical performances is a treat for me, as up until 2 years ago I was mainly working in academia and public sector fundraising for start-ups, which I loved. But working with Team Jeeni creatives is a dream come true.

Most importantly, during this time of lockdown we have been able to reduce the cost of acquisition from £3 an artist to zero, and has again proved the concepts successfully pioneered in our Directors' previous marketing campaigns. We are connecting, collaborating, sharing and supporting each other, while we have fun and make a real difference, and we are delivering well.

We now have over 27,000 unsigned artists waiting to be uploaded, with over a 1,000 new artists joining every day. As predicted, once the flood gates opened we would have plenty of content and could easily reach 100,000 videos relatively fast at no cost. However, we need to carefully balance our success against storage and streaming costs and that is why we have decided to relaunch Jeeni as a paid subscription service."

Jeeni aim to raise £100k for 2.4% equity with a pre-money valuation of £4million.

Jeeni is needed more now than ever and we have proven that the demand is high. Jeeni Generation-4 will only support 100,000 videos, so we must now embrace Generation-5 as we head for global roll-out.

TEAM

We are pleased to welcome five new members to Team Jeeni.

Andrea Harding: Social Media. Dedicated to reaching out to new audiences, spreading the word about Jeeni artists, and helping build their fanbases.

Sharron Goodyear: Image Maker. Photographer of the Year Winner, Jeeni official photographer for artists, performers, promotions and events, specialising in online virtual shoots.

Sammie Venn: Writer, Columnist and Blogger. Syndicating Jeeni news, interviewing and promoting our members, and spearheading our poetry and drama channels.

Louis Mitchell: Video Wrangler. Identifying up-and-coming unsigned musicians, performers and dancers focused on Asian Hip Hop, Grunge and Rap.

Lizzie Crow. Popular presenter for the BBC and top commercial broadcasters, and our go-to expert for voice-overs, podcasts, jingles and spoken word channels.

Click HERE to visit or return to jeeni.com

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19
Jan

Respite, 'Vol. 1' EP Review

Respite’s ‘Vol. 1’ EP is nothing short of a masterclass in modern alt-rock and the best thing about it is that its title implies that there’s much more to come. Since re-emerging as Respite, this is the first project from the pop-punk outfit, once known as ‘Finding Argyle’. Respite have been a part of Jeeni’s rock representation for a while now. It’s been an honour for Jeeni to follow and promote the revival of their brutal modern rock sound and the appreciation goes both ways according to their feedback; “Respite are proud to be a Jeeni Artist. Having a platform that supports and actively promotes upcoming artists is truly invaluable.” This five-track project is a triumphant and proud announcement of a new advancement in their style, synergy and musicianship. Although the group has access to a rich and varied reservoir of influences such as ‘Finding Malory’ and ‘A Day to Remember’, they certainly pave their own path within this rock sub-genre. The EP’s only single, ‘Chemical Sleep’ was a great choice for a teaser track. Rapid double kick drums and squealing guitars lay down the foundation on which Sam’s anthemic vocals glide. The pre-chorus production choice of layering spirited, but distant vocals over a casually recorded, radio-affected reversed harmony of the same line is a blissful respite before the thrashing resumes for the choruses. The production value on ‘Vol. 1’ is out of this world. The secret behind their clean and cohesive thrashing rock tone is group guitarist, Andrew Vaughan. Vaughan is Respite’s in-house producer, mastering engineer and manages the recording processes. However, without the impassioned performances in this project, Andrew’s job would be a lot harder. From Reiss Mcleod’s robust drumming, Ross Crawford’s commanding bass, Euan Macqueen’s essential guitar work and Sam Nicholson’s singable vocal melodies, Andrew was spoilt with the sheer talent held in this band. ‘Sincerely, Maybe’ and ‘Change My Mind’ certainly embrace a stronger pop/punk tone and the EP benefits well from its inclusion. Synthesis and brighter instrumentation is used for the lighter and accessible melodies on these tracks. A deliberate embrace of two slight deviations to their sound creates a balance in a natural and impressive way. ‘The Little Things’ and ‘Chemical Sleep’ are the slightly darker and tonally more serious cuts and instead of any kind of clash, the two variations of modern rock subtly contextualises the other and broadens the EP’s sound and style. The lyrical themes of romance and mental health develops deeper substance to the project instead of surface-level rock music. Something that cannot be faked is how emotion is embedded into the performances, and not just in Sam’s vocals, but in each member’s recordings; it elevates an already excellent project to numerous levels. If you want to learn more about Respite, check out our Artist Focus blog on them here: https://jeeni.com/blog/artist-focus-respite/ How can Jeeni support artists like Respite JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience. • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make. • We empower our audience and reward them every step of the way. • We promise to treat our members ethically, fairly, honestly and with respect. • Access to artist liaison and a supportive marketing team. Check out Respite’s Jeeni showcase here: https://jeeni.com/showcase/respite-band/

05
Jun

MD of Jeeni USA has been honoured as one of the “Top 100 Women of Influence”.

The woman who brought digital entertainment to the world is set to become MD of Jeeni USA. Kelli Richards is based in Cupertino, California, where the mighty Apple Corporation has its headquarters, and where she is honoured as one of the “Top 100 Women of Influence.” An Amazon Number One best-Selling author, and former A&R executive with EMI Music, Kelli played a key role in launching the entertainment division of Silicon Graphics. She’s celebrated as a digital media trailblazer and was responsible for launching Apple’s entry into music and entertainment during her many years with the company. In other words, Kelli Richards was directly responsible for the birth of digital entertainment and global music online, now known as Apple Music. Jeeni founder Mel Croucher worked with Kelli on projects for superstars like Eminem and Prince, and it seemed a perfect fit for Mel to invite her to represent Jeeni in the USA. “I was privileged to have been mentored by the legendary Steve Jobs over a period of several decades,” says Kelli. “I work on cool projects with cool people, and Jeeni is very, very cool.” Kelli Richards at Jeeni-USA HQ Keen to find out more about Jeeni, check out our new website www.jeeni.com

06
Jun

DO YOU WANT TO DANCE?

By Sammy Venn, Jeeni's Official Writer Columnist and Blogger. Click HERE to visit or return to jeeni.com Come and join in... Plato said that music and rhythm find a way into your soul; that’s so true! I love music and have an eclectic taste that I think most can’t comprehend. The plethora of suggestions I get is wonderful, so it works for me, as my knowledge of music becomes far more expansive that way. I discovered Fip radio about a couple of months ago. It’s a French radio station; genius in that I can listen to a myriad of tunes and not turn it off or down because of adverts or news that makes me feel sad - it’s all in French! So not only am I picking up a language I adore, my collection of music is expanding. Music really feeds my soul, I thought it might be a fun idea to create a “Musicians and Performers Group" playlist I can create on Jenni for us all to listen too. So please, please add your favourite songs below so we can all share in the delight that music brings to our mind, body and spirit...Many people don’t know this but listening to music is not just something that brings joy, it can also improve your health in a variety of ways and scientists have proven that through many researches. Read on to find how music can make your life more awesome. By Eevee G 1. Helps you sleep better Music contributes for a healthy sleep. Researchers have found that classical music can help us deal with Insomnia, especially college students. This is definitely a healthier and much cheaper fix for your sleeping disorder than taking pills. 2. Fights stress It is no surprise that listening to music helps relieve stress off your shoulders. Studies have found that music stimulates biochemical stress reducers which helps us feel more relaxed. 3. Helps you get in touch with yourself As it puts us in a better mood, music helps us get in touch with our emotions, a 2013 study suggests. The participants marked “self-awareness” as one of the most important advantages of music. 4. It relieves pain Music has the ability to decrease the intensity of the pain. It activates sensory pathways that fight pain pathways and takes a person’s attention away from the pain. 5. Fights anxiety When we are feeling anxious, listening to music can help us fight it as it has the same effect on the brain as a massage has on the body. 6. Acts as a motivator for bikers and runners. College students conducted a research and proved that the people who rode stationary bicycles were able to work harder while they were listening to fast music compared to those who weren’t listening to any music during the experiment. If you are like me and prefer running, listening to your favorite songs can help you beat your personal records and even strengthen your endurance. Long story short, music helps you perform better during your workouts and also makes them a lot more enjoyable. 7. Helps you recover faster after a workout. It’s proven that your body recovers faster after a hard workout when you are listening to your favorite music 8. Fights sadness Researchers have found that music can successfully fight symptoms of depression but the genre is very important. Classical and meditation music can boost your mood when you are feeling down, but listening to heavy metal or techno music won’t help that much with chasing away the bad thoughts. 9. Helps the function of the blood vessels Science has proven that the emotions that people have while listening to music contribute to healthier functions of blood vessels. As music makes you feel happier, it boosts the blood flow in your blood vessels. 10. Helps with stroke recovery A Finnish study found that if stroke patients listened to music for 2 hours a day, they recover faster. Not only their moods improve, but also their verbal abilities and attention span, too. 11. Improves performance in high-pressure experiences Fast music can help you fight stress before a high-pressure experience- an important game, for example. Researches have proven that listening to fast music just before a basketball game helped player relieve the stress and perform better. 12. Makes you mindful while you eat Playing some music in the background is proven to help people slow down and enjoy their feeding process. This makes them more aware of what they are consuming and really tasting the food rather than eating quickly which leaves them feeling hungry and dissatisfied with the meal. 13. Improves cognitive functions Playing background music while working on tasks that need your mental focus can boost your performance. A research has found that music can boost one’s cognitive abilities, but only if it has the same effect on the emotional state. 14. Music can get you into a state similar to meditation Slow music can have effect on the speed of your brainwaves which makes them similar to someone who is in a meditative or hypnotic state. This can have a healing effect as it eases the symptoms of PMS and behavioral issues. 15. Eases patients going through a surgery A research discovered that when patients are played music just before a cardiovascular surgery, they start feeling less worried. Moreover, music reduces the stress after the surgery if it is played while the patients are resting in their beds. It doesn’t matter what the music of your choice is. Click HERE to visit or return to jeeni.com

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