Jeeni Blog

Helping the next generation of talent to build a global fanbase

Team Jeeni- 4 months today since Lockdown.

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Team Jeeni- 4 months today since Lockdown.

LOCKDOWN
The impact of the pandemic crisis on the Jeeni project continues to be remarkably positive, not least because we have genuinely been able to help hard-hit artists and performers. The decision to open Jeeni for free subscriptions to all-comers in response to lockdown has seen mass sign-ups via our website and online community. 

Yesterday, Jeeni returned to Crowdcube to raise more funds for helping new talent. Jeeni founding director Mel Croucher says, “We’re ahead of our original schedule, but there’s still so much more to do. We need to scale our online platform globally now and build our mass artist showcases to hit all our targets, and give our new artists the recognition they deserve.” We have already reached 90% of our target so if you want to see our pitch click HERE.

Shena Mitchell, Jeeni founding director, says: "I have never worked so hard in my life, but it's actually been a welcomed distraction. I am fortunate that I have been working from home for many years, so no change there, and fortunate to be living in a house with an office and a garden. Living on my own 24/7 for 120 days has been a challenge. Working with musicians and performers in lockdown has been a massive privilege, listening to music all day and watching magical performances is a treat for me, as up until 2 years ago I was mainly working in academia and public sector fundraising for start-ups, which I loved. But working with Team Jeeni creatives is a dream come true.

Most importantly, during this time of lockdown we have been able to reduce the cost of acquisition from £3 an artist to zero, and has again proved the concepts successfully pioneered in our Directors' previous marketing campaigns. We are connecting, collaborating, sharing and supporting each other, while we have fun and make a real difference, and we are delivering well.

We now have over 27,000 unsigned artists waiting to be uploaded, with over a 1,000 new artists joining every day. As predicted, once the flood gates opened we would have plenty of content and could easily reach 100,000 videos relatively fast at no cost. However, we need to carefully balance our success against storage and streaming costs and that is why we have decided to relaunch Jeeni as a paid subscription service." 

Jeeni aim to raise £100k for 2.4% equity with a pre-money valuation of £4million.

Jeeni is needed more now than ever and we have proven that the demand is high. Jeeni Generation-4 will only support 100,000 videos, so we must now embrace Generation-5 as we head for global roll-out.

TEAM 

We are pleased to welcome five new members to Team Jeeni.

Andrea Harding: Social Media. Dedicated to reaching out to new audiences, spreading the word about Jeeni artists, and helping build their fanbases.

Sharron Goodyear: Image Maker. Photographer of the Year Winner, Jeeni official photographer for artists, performers, promotions and events, specialising in online virtual shoots. 

Sammie Venn: Writer, Columnist and Blogger. Syndicating Jeeni news, interviewing and promoting our members, and spearheading our poetry and drama channels.

Louis Mitchell: Video Wrangler. Identifying up-and-coming unsigned musicians, performers and dancers focused on Asian Hip Hop, Grunge and Rap.

Lizzie Crow. Popular presenter for the BBC and top commercial broadcasters, and our go-to expert for voice-overs, podcasts, jingles and spoken word channels. 

Click HERE to visit or return to jeeni.com

25
Feb

Weekly Round-Up #10

The latest developments and additions to Jeeni!  New Artists join Jeeni!  New and interesting artists fuels Jeeni's mission, and with the latest additions or talent musicians, that mission is stronger than ever; Luca Chessa: “Luca Chessa Is a passionate and committed music professional, with the talent and drive to succeed. Growing up amongst the vibrant and diverse music scene in Italy, and studying music in London was an environment full of inspiration and stimulation for Luca to feed off. Luca has been gigging alongside different artists as a band member, as well as a session player, playing Rock, Funk, Pop, Blues and R&B.”  Check out his Jeeni Showcase here: https://jeeni.com/showcase/ghopvxaildzq/?view=about   Jada Freeman: “Jada Freeman is a singer-songwriter/producer from East London. She combines her distinctive British tone with captivating RnB lyrics and melodies, creating catchy hooks for her audience to sing along to. Her lyrics delve into topics such as love, the importance of self-worth and the overall tribulations of day-to-day life. A few of her influences are Jhene Aiko, Erykah Badu, and Lilly Allen.”  Here’s the link for Jada’s Showcase: https://jeeni.com/showcase/adkcmyfeevyu/   Big Frank: “Big Frank is a Hip Hop producer from Cornwall, based in London. Since moving to the city in 2017 he has worked as a producer and engineer, and established his sound. His style is a blend of classic Hip Hop sounds, and experimental textures. Expect more releases with the UK underground's best rappers and singers in 2022.”  Big Frank’s Jeeni showcase: https://jeeni.com/showcase/bigfrank/?view=about   WesLi D:  “Hailing from North West London, artist and producer WesLi D brings a refreshing take to UK underground and alternative rap using a blend of styles; from melodic and bouncy to somber and thoughtful, his expression is not limited sonically by any means.”  Here is WesLi D’s showcase on Jeeni: https://jeeni.com/showcase/ctq6hi7bzb6e/?view=about   Pat Spencer:  “Raised in Bexleyheath, South East London, 23-year-old Pat Spencer has been exponentially growing his music career and experience since his promising musical journey began during the summer of 2021.”  Check out Pat’s showcase on Jeeni here: https://jeeni.com/showcase/patspencer/?view=about   New Content Contributed to Jeeni’s Database of Talent!  This host of new Jeeni artists brought with them some of their incredible new music as well as other Jeeni artists which has broadened Jeeni’s database of art massively:  WesLi D - ‘Walk Of Life’ Single:  “‘Walk of Life’ is an enjoyable and upbeat track by WesLi D that presents themes of time and personal growth. The artist reflects on taking time to search and find himself throughout his journey in life as well as not letting his dreams pass him by. This track is relatable for the listener as it describes the growth and changes of a person travelling through life to figure themselves out.”  Check out this chill single here: https://jeeni.com/walk-of-life-wesli-d/   Pat Spencer & Joe Sach - ‘Alive & Surviving’ EP:  Pat Spencer’s collaboration with Jeeni artist, Joe Sach “results in a sweet and layered three-track project.” Pat Spencer’s sweet lyrics and vocal talent provide the heart to this project, while producer, Joe Sach forms the body, with day-dreamy and mellow instrumentals.  Check out the review of ‘Alive & Surviving’ here: https://jeeni.com/blog/pat-spencer-joesach-alive-surviving-ep-review/   Check out Pat Spencer’s showcase on Jeeni: https://jeeni.com/showcase/patspencer/?view=videos   Big Frank & MazeyJune - ‘Sun Outside’ Single:  “This chilled out hip-hop callback from Big Frank beckons the summer with the help of MazeyJune’s soulful voice. ‘Sun Outside’ sees Frank with his staple effortlessly serene and well-rounded beats accompanying MazeyJune’s free-flowing, enchanting melodies.”  Check out Jeeni’s review of ‘Sun Outside’ here: https://jeeni.com/blog/big-frank-mazeyjune-sun-outside-single-review-blog-jeeni/   Check out the single here: https://jeeni.com/sun-outside-mazeyjune-and-big-frank/   Jada Freeman - ‘Vibe With Me’, ‘Illusions’, ‘Willingly’, ‘You’re Not the One’, ‘Devil in the White Cloak’ and ‘Trippin’’ Singles collection: Jada Freeman has contributed all six of her incredible singles, including 2021’s ‘Vibe With Me’, “a seductive, inviting and playful single from Jada Freeman. The track has hugely diversified her style and expanded expectations for her work ever since.” After featuring on Jeeni artist, Ace Bermuda’s debut single, Jada joined Jeeni shortly after the review of the track was published on Jeeni’s blog page.  And check out the full review of ‘Vibe With Me’: https://jeeni.com/blog/jada-freeman-vibe-with-me-single-review/   Check out her showcase here: https://jeeni.com/showcase/adkcmyfeevyu/   Ariana May - ‘First Love’ Album:  Classically trained singer and composer, Ariana May has recently released the entirety of her debut album, ‘First Love’ on Jeeni. “The album of piano compositions: ‘First Love’, charts an emotional voyage through the depths of the heart. The album possesses a combination of nostalgic, poignant and optimistic pieces that each reflect different stages of a relationship and, on a deeper level, of our mercurial emotions as we experience the elasticity and unpredictability of life.”  Check out Ariana’s incredible showcase here: https://jeeni.com/showcase/arianamay/   Giack Bazz – ‘Giack Bazz Is Not Famous’ Exclusive Single:  Giack Bazz is an alternative Rock singer-songwriter based in London. Giack takes the listener on a tour inside his mind, criticising society and discussing mental health, from love to loss.” ‘Giack Bazz Is Not Famous’ is the title track of Giack’s 2018 album. Deliberately present only on the vinyl edition and now, Jeeni, this single is an exciting and fresh take on indie rock.  Check out the exclusive single here: https://jeeni.com/giack-bazz-is-not-famous-giack-bazz/   New Artist Focus blogs:  In addition to 4 new review blogs, two new biographical, ‘Artist Focus’ blogs have been added to Jeeni’s blog page, https://jeeni.com/blog/ . Alana Sukul: https://jeeni.com/blog/alana-sukul-artist-focus-blog-jeeni/   “Brand new to Jeeni, Alana Sukul has contributed five new tracks to several of our channels due to her music casting such a huge stylistic net. Stirring together funk, dancehall and electronic ingredients, Alana Sukul is rapidly building momentum with her unique take on modern pop.”  Cassius Gray: https://jeeni.com/blog/artist-focus-cassius-gray-blog-jeeni/   “Cassius Gray has expanded and diversified Jeeni’s hip-hop, rap and RnB channels with six incredible tracks, each one different to the last and totally refreshing. With casual, effortless rhymes and relatable vibes, Cassius Gray is making huge waves in the UK jazz rap scene.”  Reach out to the Jeeni marketing team at doug@jeeni.com or ella@jeeni.com.   Make sure you’re following us on social media to keep up to date with new releases from our artists, our blogs and any job openings.   Instagram: https://www.instagram.com/jeenimusic/    Twitter: https://twitter.com/jeenimusic    Facebook: https://www.facebook.com/jeenimusic    Linkedin: https://www.linkedin.com/company/33222018/admin/ 

23
Jun

Emiliyah and the MightyZ Allstars at The Queens Hotel Southsea

COMPETITION TIME WIN FREE ACCESS FOR A GROUP OF 6  The Queens Hotel Southsea Sunday 13th June 2021. Emiliyah and the MightyZ Allstars are a collective of talented musicians fronted by lead singer Emiliyah Witkiewicz. The band perform original new reggae music, while still staying faithful to reggae roots from the 1970s and early 1980s. Emilia ‘Emiliyah’ Witkiewicz from Warsaw is a true vocal phenomenon.  Without doubt the most exciting new talent on the Reggae scene.  Never formally trained, she started her musical journey with Jazz, Blues and Soul music before finally choosing reggae. Singing from her heart always, Emiliyah has already worked with and supported names like Janet Kay, Vivian Jones, Winston Reedy, Kenny Knots ,Starky Banton, Luciano to name but a few. Joined with immensely talented musicians – ‘the Mighty Z All-stars’. Consisting of Stuart ‘MightyZ’  Inglis on bass, Bri Cotter on guitar, J Sealy on Drums and Cajon, James ‘The Jazz Priest’ Richardson on keyboards and Clinton ‘Rock’ Jones on lead guitar. Emiliyah and the MightyZ Allstars will be performing at the Summer Garden Party hosted at The Queens Hotel Southsea along with The Majestic, Sunday 13th June 2021. How to win: All you have to do is like and share this blog post and we will enter you into the draw to be announced Saturday Night 12 June 2021 at 8pm.  Full Details of event can be found at: https://book.events/queensgardenparty/2021-06-13/30015 #funky #upbeat #uplifting # emiliyahandthemightyzallstars  #blogs #reggaemusic #band #livemusic #jamacianmusic #guitar

11
Mar

A Legend, A Bus, A Fan and A New Chapter

A Legend, A Bus, A Fan and A New Chapter. In 2018, our chosen charity ‘Arms Around the Child’ reached out for Jeeni’s help.  In their efforts to help their cause, the charity had acquired a vehicle with history, was completely unique and of significance to its previous owner and his fans.  However, at this stage it needed serious help. That help sadly, became a burden to the charity and its finances, so the vehicle had to be sold.  Here the story unfolds............... A Legend Back in 1970, Sir Paul McCartney had a life-changing moment.  We’ve all had them.  Life takes a turn and you find yourself going in a slightly, or very different direction. For legend Sir Paul, it was one door closing and another opening.  A year later, he formed a band called Wings, with Denny Seiwell and Denny Laine, plus his wife, Linda.  After an initial album release and some university gigging, McCartney was enjoying his simpler life away from the fast lane. He decided to take the band on the road for the summer, touring Europe.   Sir Paul McCartney - A Legend Wings on their Tour Bus A Bus In 1972 the ‘Wings Over Europe’ tour took place – 25 dates over two months and 7,500 miles.  All fairly standard stuff for any band, apart from the mode of transport. McCartney decided the band would be travelling in style, in the form of a vintage 1953 Bristol Double Decker ‘Open Topped’ bus, registration WNO 481. Carnaby Street boutique owner, Tom Slater was charged with fitting out the bus, giving it a bright paint job and livery announcing the tour and band had arrived. The band ate, slept and practiced on the bus, lying in the sun on the top deck writing their next album ‘Red Rose Speedway’ and even the track ‘Live and Let Die’ for the first James Bond movie for Roger Moore.  WNO 481 - Wings Tour Bus A Fan(s) After the successful tour, a handful of other worldly adventures and a 2017 tweet from Sir Paul asking if anyone knew where the bus might be, WNO 481 (as it’s affectionately known) ended up being rescued and returned to the UK by ‘Arms Around the Child’ trustee Justin James.  It was his difficult decision in 2018, to have to sell the bus and relieve the charity of the financial burden it had become.  However, for Super-Fan Tom Jennings and his wife Rose, it was a dream come true and a life ambition fulfilled. Tom has since set about completing the restoration of the bus, bringing in fans from all over the world and setting up a fabulous site www.1972wingstourbus.com giving regular updates on progress of WNO 481, as well as the bus’s colourful history.  It’s a fabulous read! A New Chapter On the back of this new connection, Jeeni are very pleased to have created a working partnership with Tom and Rose, and their merry band of ‘Busketeers’.  We hope to work with them, their amazing bus, Sir Paul and our hefty music connections to create new and positive adventures for WNO 481.  Jeeni have been granted access to the bus for a certain number of weeks per year and our intention is to use these weeks to create events and gigs for our Jeeni artists to perform.  For Jeeni SuperFans there will be the chance to secure early tickets and memorabilia for the events and the bands performing.   As with the emergence of Wings, the band and their music, we would like the bus to play a part in the launch of new music talent, giving performers the chance to thank supportive fans, share the experience and excitement of live performing, as well as creating new fanbases.  Jeeni as a platform, has a large, growing audience of music lovers, as well as performers.  The instant opportunities offered with their engaged social media, allows for followers to be ‘teased’ with where upcoming venues may be, before official announcements and tickets are released, creating a buzz and anticipating excitement.  This cool, utterly unique piece of British rock and roll and engineering history has much to look forward to, as do the generations of music fans past and present, who will have the opportunity to be entertained by the Jeeni and ‘Wings Over Europe’ bus and events. www.jeeni.com www.1972wingstourbus.com www.armsaroundthechild.org