Jeeni Blog

Helping the next generation of talent to build a global fanbase

Team Jeeni- 4 months today since Lockdown.

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Team Jeeni- 4 months today since Lockdown.

LOCKDOWN
The impact of the pandemic crisis on the Jeeni project continues to be remarkably positive, not least because we have genuinely been able to help hard-hit artists and performers. The decision to open Jeeni for free subscriptions to all-comers in response to lockdown has seen mass sign-ups via our website and online community. 

Yesterday, Jeeni returned to Crowdcube to raise more funds for helping new talent. Jeeni founding director Mel Croucher says, “We’re ahead of our original schedule, but there’s still so much more to do. We need to scale our online platform globally now and build our mass artist showcases to hit all our targets, and give our new artists the recognition they deserve.” We have already reached 90% of our target so if you want to see our pitch click HERE.

Shena Mitchell, Jeeni founding director, says: "I have never worked so hard in my life, but it's actually been a welcomed distraction. I am fortunate that I have been working from home for many years, so no change there, and fortunate to be living in a house with an office and a garden. Living on my own 24/7 for 120 days has been a challenge. Working with musicians and performers in lockdown has been a massive privilege, listening to music all day and watching magical performances is a treat for me, as up until 2 years ago I was mainly working in academia and public sector fundraising for start-ups, which I loved. But working with Team Jeeni creatives is a dream come true.

Most importantly, during this time of lockdown we have been able to reduce the cost of acquisition from £3 an artist to zero, and has again proved the concepts successfully pioneered in our Directors' previous marketing campaigns. We are connecting, collaborating, sharing and supporting each other, while we have fun and make a real difference, and we are delivering well.

We now have over 27,000 unsigned artists waiting to be uploaded, with over a 1,000 new artists joining every day. As predicted, once the flood gates opened we would have plenty of content and could easily reach 100,000 videos relatively fast at no cost. However, we need to carefully balance our success against storage and streaming costs and that is why we have decided to relaunch Jeeni as a paid subscription service." 

Jeeni aim to raise £100k for 2.4% equity with a pre-money valuation of £4million.

Jeeni is needed more now than ever and we have proven that the demand is high. Jeeni Generation-4 will only support 100,000 videos, so we must now embrace Generation-5 as we head for global roll-out.

TEAM 

We are pleased to welcome five new members to Team Jeeni.

Andrea Harding: Social Media. Dedicated to reaching out to new audiences, spreading the word about Jeeni artists, and helping build their fanbases.

Sharron Goodyear: Image Maker. Photographer of the Year Winner, Jeeni official photographer for artists, performers, promotions and events, specialising in online virtual shoots. 

Sammie Venn: Writer, Columnist and Blogger. Syndicating Jeeni news, interviewing and promoting our members, and spearheading our poetry and drama channels.

Louis Mitchell: Video Wrangler. Identifying up-and-coming unsigned musicians, performers and dancers focused on Asian Hip Hop, Grunge and Rap.

Lizzie Crow. Popular presenter for the BBC and top commercial broadcasters, and our go-to expert for voice-overs, podcasts, jingles and spoken word channels. 

Click HERE to visit or return to jeeni.com

05
Jun

Jeeni announces FREE Membership for all Musicians, Performers and Fans, whilst artists keep 100% of everything they earn.

Live venues are out, but your audience is still there. That's why we have turned our online streaming service, from subscription based membership to absolutely FREE. We are determined to support all Musicians, Performers and Pros to earn money while the COVID-19 pandemic prevents them from playing live shows. As the entertainment industry pumps out new ways of thinking to support creatives in this troubled time, we as a team are agile and committed to change the platform day to day if necessary. In the meantime we have spent the last week working hard behind the scenes to make sure Jeeni is there is help and removed membership fees and restructured the platform so you can get paid directly to your bank account or PayPal account, with no hidden fees or charges. So How Does It Work? Jeeni is an online showcase that puts your talent in front of a global audience. We do all the work and you reap all the rewards. No hype, no adverts, no scams, no rip-offs, no fakes, no charge. We give you all the tools you need to showcase your talent, and reach out to your target audience in safety. You will be able to keep 100% of everything you earn from the sale of your music, donations, live streaming and merchandise. We have responded fast to update the platform this week to reflect the changing offer, our sole purpose to support musicians and performers in such uncertain times. We are looking for members of the Independent Musicians and Performers Community Group to join us and help us beta test and develop the platform faster, so we can scale and showcase your music globally. You may not have a showcase and just love listening to your favorite bands or acts for free, but as a FAN you can also join and help us test the site. So what's the catch? There is none... you have nothing to lose, everything to gain, all in a completely free and in a safe environment. Jeeni promises to treat you ethically, honestly and with respect, so that you can stay creative and stay safe. Check us out and join us, just two easy steps entirely for FREE. www.jeeni.com

01
Apr

MUSIC STARS JOIN NEW TALENT TO BEAT COVID

On April 10th seventeen acts from around the world will beat the pandemic restrictions and join together to perform in a virtual festival called JAM, and they guarantee complete unknowns will get equal billing with world-famous headliners. Grammy Award nominee Barrington Levy contributes from Jamaica, in defiance of the Covid virus. Spanish youngster BlueVein will multi-track his own backing from his bedroom. Number One Billboard Dance Chart star Zeeteah Massiah will appear in her own spectacular James Bond movie sequence. Indie rocker How Mean will perform from his grandmother's house in California. Daisy Chute, the lead singer with platinum-selling supergroup All Angels, performs live from her home in London with newcomers on the other side of the world in Australia. Grammy-Award winner Skyler Jett, whose Record Of The Year with Celine Dion for Titanic is the highest-grossing movie theme of all time, will perform his latest track with complete unknowns dancing in lockdown on every continent in the world. And more artists will beam in their contributions from Detroit to Brighton, from Northern Ireland to Rhode Island. The producer of JAM is Mel Croucher, veteran founder of the UK video-games industry, and creator of the world's first million-user viral marketing campaign. Mel says, "Members of my team have made it to the top. We've been responsible for over 500 million record sales over the years, we've pioneered the online music revolution, and now we're giving something back to help unsigned independents and new talent in an industry that all but collapsed in the face of Covid. We've got Paul McCartney's Wings Over Europe double-decker bus ready to roll out as a mobile live venue, and we can't even think about using it until the crisis eases. So we've gone online. This is our third online festival, and by far the biggest. And it's absolutely free." Mel goes on to explain why it's called JAM. "The Festival is a collaboration between three organisations. The J is for my own company Jeeni, where performers showcase their talent and keep 100% of everything they make. The A is for AmplifyX, based in Los Angeles, where you invest in artists you believe in. And the M is for MultiView Media, an amazing streaming platform where fans get to be the director and control the action." The JAM Festival is at 12 noon Los Angeles time, 8pm London time on Saturday April 10th 2021, free to live stream on: https://mvm.multiviewmedia.co.uk/jamfestival For further information etc... jeeni.com amlifyx.com multiviewmedia.co.uk

03
Sep

7 Of The Best Music Sites and Blogs

We have scanned the internet and asked members what they think are the 7 of the best music sites and blogs. Basically, what's hot and what's not! Our choices may well differ from yours, so let's have the debate. Many things have changed in recent months and will change at an even greater pace now. With online streaming services we can enjoy our music for free or at a low cost. So let's get started with the ones we love. 1. Water and Music We love Water and Music which is an audio companion to the email newsletter of the same name, dedicated to unpacking the fine print behind big ideas in music and technology. The title comes from a conversation between Quincy Jones and Kendrick Lamar, in which the former declares: "The last things to leave this planet will be water and music." Host Cherie Hu is an award-winning freelance journalist and analyst focusing on the intersection of music, media and technology, with regular bylines in publications including Billboard, Forbes and Music Business Worldwide. 2. vampr We love Vampr. Vampr is an app that helps you discover, connect and collaborate with fellow musicians, the music industry and music lovers alike. Vampr stats show 33,798,736 swipes and 5,017,135 connections made in 198 countries worldwide. 3. Pitchfork We also love Pitchfork. Pitchfork has some awesome features such as best new music, and we really like the music reviews. The writers seem to be in the know and very much "thought leaders" in the music industry. They are continually updating the website with the latest information related to the music industry. In addition, Pitchfork hosts its own music festival which will be held in Chicago this year. 4. Hypebot We also love Hypebot. Hypebot is one of the most well-known online music sites in the industry, and there is good reason for that! The site is updated very regularly, so you know you are getting all the latest information possible. They also cover other areas such as “Music Tech”, “DIY” and “Charts”. You can also sign up to the Hypebot newsletter to get the daily lowdown on everything happening straight to your inbox! Hypebot covers a wide variety of topics in the music industry, so no matter what you are looking for, you’ll probably be able to find it here. They also have a charts section where you can filter by “emerging artists” or “established artists” as well as the country and city. And of course you can play artist tracks. 5. YourEDM Our next site is Your EDM, dedicated to Electronic Dance Music. Everything you need to stay up to date with the latest in electronic music can found here. This includes all the latest news as well as featured articles and sub-sections/ genres of EDM, like house and bass. On this site you even have the ability to download free songs, from a variety of different artists trying to make a name for themselves in the industry. All the different sub-genres are listed on the site, so even if your taste is really narrow in EDM, you can still find some great information. New info almost daily. Make sure you follow them on social media to get updates on the latest information. 6. All Music Next on our it's-gotta-be-hot list is All Music. All Music doesn’t really have as much news on the music industry as the others listed here, but their focus is mainly on providing information in new music and helping visitors discover their next obsession. They also provide recommendations if you create an account, and once you have rated albums, you will get recommendations on what to listen to next. Covering from all common genres including pop, rap, electronic, classical, blues, country and more. They provide an in-depth review of all the latest albums and give options on how to stream the tunes if you want to. There are three different ratings available to view, “All Music Rating”, “User Ratings” and “Your Rating” so you can have a more detailed view on what people think about a particular album. 7. JEENI Last but not least we love Jeeni, a new platform for Independent Musicians and Performers. JEENI is a multi-channel streaming service for original and unsigned talent. Jeeni provides a showcase for musicians and performers to put their talent in the spotlight, giving superfans the power to make them stars. The Jeeni promise is to treat their creative talent ethically, fairly, honestly and with respect. Additionally, Jeeni publishes its own blog, all about Jeeni and current industry news. Most importantly Jeeni commits to – No hype. No adverts. No rip-offs. No Fakes, and making sure that the artists get 100% of their direct sales. Find out more here That's all Folks!