Team Jeeni- 4 months today since Lockdown.

Jeeni Blog

Helping the next generation of talent to build a global fanbase

Team Jeeni- 4 months today since Lockdown.

LOCKDOWN
The impact of the pandemic crisis on the Jeeni project continues to be remarkably positive, not least because we have genuinely been able to help hard-hit artists and performers. The decision to open Jeeni for free subscriptions to all-comers in response to lockdown has seen mass sign-ups via our website and online community.

Yesterday, Jeeni returned to Crowdcube to raise more funds for helping new talent. Jeeni founding director Mel Croucher says, “We’re ahead of our original schedule, but there’s still so much more to do. We need to scale our online platform globally now and build our mass artist showcases to hit all our targets, and give our new artists the recognition they deserve.” We have already reached 90% of our target so if you want to see our pitch click HERE.

Shena Mitchell, Jeeni founding director, says: "I have never worked so hard in my life, but it's actually been a welcomed distraction. I am fortunate that I have been working from home for many years, so no change there, and fortunate to be living in a house with an office and a garden. Living on my own 24/7 for 120 days has been a challenge. Working with musicians and performers in lockdown has been a massive privilege, listening to music all day and watching magical performances is a treat for me, as up until 2 years ago I was mainly working in academia and public sector fundraising for start-ups, which I loved. But working with Team Jeeni creatives is a dream come true.

Most importantly, during this time of lockdown we have been able to reduce the cost of acquisition from £3 an artist to zero, and has again proved the concepts successfully pioneered in our Directors' previous marketing campaigns. We are connecting, collaborating, sharing and supporting each other, while we have fun and make a real difference, and we are delivering well.

We now have over 27,000 unsigned artists waiting to be uploaded, with over a 1,000 new artists joining every day. As predicted, once the flood gates opened we would have plenty of content and could easily reach 100,000 videos relatively fast at no cost. However, we need to carefully balance our success against storage and streaming costs and that is why we have decided to relaunch Jeeni as a paid subscription service."

Jeeni aim to raise £100k for 2.4% equity with a pre-money valuation of £4million.

Jeeni is needed more now than ever and we have proven that the demand is high. Jeeni Generation-4 will only support 100,000 videos, so we must now embrace Generation-5 as we head for global roll-out.

TEAM

We are pleased to welcome five new members to Team Jeeni.

Andrea Harding: Social Media. Dedicated to reaching out to new audiences, spreading the word about Jeeni artists, and helping build their fanbases.

Sharron Goodyear: Image Maker. Photographer of the Year Winner, Jeeni official photographer for artists, performers, promotions and events, specialising in online virtual shoots.

Sammie Venn: Writer, Columnist and Blogger. Syndicating Jeeni news, interviewing and promoting our members, and spearheading our poetry and drama channels.

Louis Mitchell: Video Wrangler. Identifying up-and-coming unsigned musicians, performers and dancers focused on Asian Hip Hop, Grunge and Rap.

Lizzie Crow. Popular presenter for the BBC and top commercial broadcasters, and our go-to expert for voice-overs, podcasts, jingles and spoken word channels.

Click HERE to visit or return to jeeni.com

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07
Feb

Ace Bermuda - ‘WTF is Ace Bermuda?’ (Feat. Jada Freeman & Profiiit) Single Review

If the elusive, grand and electrifying Ace Bermuda were a TV show, ‘WTF Is Ace Bermuda’ would be their theme song. The collective’s first official release perfectly encapsulates the group’s innovative intentions and collaborative nature. The first official emergence of Ace Bermuda has been literally years in the making and although they took their sweet time to release a track, the debut has smashed all expectations. Brand new to Jeeni, we’re so lucky to catch this group at the genesis of their refreshing and wild style of alt hip-hop/electronic fusion. This act consists of a core partnership of Jake Thomas and Jacob Richardson, two evil-genius producers, who work overtime for the chief himself, Mr. Ace Bermuda. The semi-retired industry legend watches from a distance and nods his approval as the two do his creative bidding. ‘WTF Is Bermuda’ is a living, breathing organism which shifts and morphs around whoever takes to the mic at any given time. Where other electronic based producers might copy and paste chunks of identical audio to flesh out a track, the Bermuda beat-makers give each bar attention, care and detail. Similarly, neither feature steals the show, but instead are balanced and work together incredibly well. American rapper, Profiiit brings a stone-cold iciness to the middle section of the track. His second verse is accompanied by a harsh, yet distant synth that snakes alongside his un-faltering bars and propels the part even higher. East London’s Jada Freeman sing/raps her smooth, and captivating featured verse as the track begins to peak and wind down. The reverb settings and panning given to her vocalisations brings an ethereality to her voice which adorns the outro with charm and beauty. A potential reason behind Ace Bermuda's ambiguous sense of identity is also subtly addressed here on the group's debut single, another reason why this track is important to the act's timeline and history. A repeating verse heard at the beginning of the track and throughout, criticises those who value their image above a message that they could be expressing, "Look, another self promoter, spread your face, not your voice". This ideology was infamously held by the late MF DOOM; the masked rapper was known for occasionally sending imposters in his stead at live shows to outline the unimportance of his actual identity. This is an interesting stance in the music industry, which luckily has been continued with acts like Ace Bermuda. Check out Ace Bermuda’s showcase on Jeeni: https://jeeni.com/showcase/AceBermuda/ The Ace Bermuda masterminds have a lot more up their sleeve. Follow the group on socials: Instagram: https://www.instagram.com/ace.bermuda/ Twitter: https://twitter.com/ace_bermuda Facebook: https://www.facebook.com/ace.bermuda.927 They also have an upcomming live show with ‘Naytiive’ at Fiddler’s Elbow, Camden on the 12th of February: https://www.ticketweb.uk/event/limited-tickets-naytiive-support-the-fiddlers-elbow-tickets/11537915?pl=hotvox&edpPlParam=%3Fpl%3Dhotvox How can Jeeni support artists like Ace Bermuda? JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience. • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make. • We empower our audience and reward them every step of the way. • We promise to treat our members ethically, fairly, honestly and with respect. • Access to artist liaison and a supportive marketing team.

07
Dec

Amba Tremain - 'Baby You're Gold' Single Review

Amba Tremain’s new single ‘Baby You’re Gold’ is a graceful, yet energetic addition to her family of Soulful songs with heavy R&B and Ska influences. Any Amy Winehouse fan would very much enjoy the Soulful, Ska aura of the song, starting with a dreamy intro featuring chords on a Rhodes type electric piano and a classic Ska guitar part on the offbeat. The harmonizing, tremolo backing vocals paint a beautiful vibration in your head. The chorus features a dramatic build to a loving call and response between Amba and the backing singers. Amba’s voice is a powerful instrument, used here in a tender way through her affectionate lyrics to display a kinder side. The vibrato keys throughout the chorus help synergize the bright, sunny tone, alongside the higher end magical sounding key scales. A breakdown into a relaxing Ska middle 8 consisting of engaging guitar delay and a smooth bassline prepares you for a last booming chorus. The structurally brilliant song finishes with a sharp, exuberant ending. Amba has certainly got the knack for writing engaging and well written music, here she has grown her range with an undeniably catchy and jubilant song. Check Out Amba Tremain's BRAND NEW single 'Baby You're Gold' here: https://jeeni.com/amba-tremain-baby-youre-gold/ How can Jeeni support artists like Amba Tremain? JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience. • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make. • We empower our audience and reward them every step of the way. • We promise to treat our members ethically, fairly, honestly and with respect. • Access to artist liaison and a supportive marketing team. Check out Amba Tremain's Jeeni page: https://jeeni.com/?s=amba+tremain

04
Jun

10 Reasons why the world needs Jeeni

My name is Mel Croucher. I'm a record producer and computer nerd. Over the years I've worked with a whole bunch of superstars like Prince, Frank Zappa and Eminem. In other words, I've been around successful musicians all my working life. A few years back I was hearing from more and more artists how unhappy they were with the big streaming services. So I polled 4,200 of them about their Top-Ten Problems with Spotify, Apple Music, Soundcloud, Deezer, and the rest. The poll result was a shocker, and I asked a bunch of the best brains in the music business to help me create an ethical alternative. It's taken us two years, and we call our alternative JEENI. Here's what the artists we polled told us, and here's our Jeeni solution to their problems. 1 - Money. Artists get paid a pittance. Platforms like YouTube pay $0.00069 per view, so even 10,000 views earns us less than the cost of a pizza per month.Jeeni solution. OK, we get it. You do all the hard work, so you deserve all the rewards. How about a Jeeni deal where you to keep 100% of all music sales, ticketing, and merchandise sold through our platform. 2 - Recognition. We try really hard, but streaming platforms just don't get us more fans or recognition.Jeeni solution. Right. Let's make Jeeni an artist development platform. Our founder invented viral marketing in 1994. Then he achieved the world's first million-user viral campaign. Now he's designed all the tools you need to grow your fanbase and get recognition: all part of the Jeeni service. 3 - Communication. We don't know the identity of who's streaming our stuff, so we can't get in direct contact with anyone who wants to know more about us.Jeeni solution. OK. Here's the deal. With Jeeni you get a built-in fan database to contact everyone who votes for you or likes your work, and you communicate direct with them as often as you like. Safely, legally and all opt-in. 4 - B*llsh*t. The big streaming platforms are full of it. We hate the adverts, we hate the artificial likes, we hate the paid-for recommendations, we hate the hype.Jeeni solution. The answer to this is an ethical alternative. We guarantee Jeeni will stay advert-free. We pledge our charts are the result of democratic votes by real people. And we promise that all Jeeni content comes from genuine unpaid sources. Oh yeah, we'll also pay our taxes in full, because we believe we should make a positive contribution to the society we live in. 5 - Rip Offs. We just can't break through, and even when we think we're making progress as artists we get ripped off.Jeeni solution. Yep. The entertainment business has always been full of shysters. Let's be honest here, the people behind Jeeni have all made it to the top somehow, and between us we've made every mistake in the book. Our mission is to help you achieve success and avoid the rip-offs. That's why our Jeeni Mentors, Ambassadors and Masterclasses have joined forces to do exactly that. 6 - Choice. The big streaming services all offer similar content, dominated by the same big star names.Jeeni solution. Agreed, so let's ignore the content everyone else uses and leave our competitors to fight it out! Jeeni is designed for undiscovered artists to break through, based on talent alone, not ad-spend. 7 - Channels. My work doesn't fit into mainstream channels. For example, what about channels for spoken-word?Jeeni solution. No problem. Jeeni already has dedicated spoken-word channels for poetry, comedy, and voice actors, plus channels for entertainments ranging from dance to videogame soundtracks. And if we don't already have a channel that suits your need ... we'll sit down and create it! 8 - Visibility. People either don't know about our work, or can't find it even if they do.Jeeni solution. We've designed the smartest user interface we can. On Jeeni, you can search by name, type of channel, instrumentation, latest uploads, popularity, even by influences and heroes. But above all, our artists have complete control over publicising their own announcements to their specific Jeeni audience. 9 - Fakes. What's the difference between the Jeeni Awards and the fake results dominated by celebrity voting?Jeeni solution. Simple. Jeeni doesn't have celebrity voting. Our Awards will always be based on one member - one vote. No ifs, no buts. 10 - Live performance. I'd like to stream an event, and charge people to watch it. Can Jeeni do that?Jeeni solution. Um, not yet, but we're working on it! Come on now, we're not perfect, so we need your help. Jeeni has returned to Crowdcube to raise more funds for helping new talent. Jeeni founding director Mel Croucher says, “We’re ahead of our original schedule, but there’s still so much more to do. We need to scale our online platform globally now and build our mass artist showcases. Jeeni raised £100K in 6 days and we’re working hard to get more investors on board. Then we can hit all our targets, and give our new artists the recognition they deserve.” If you want to see our pitch click HERE.

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