Team Jeeni- 4 months today since Lockdown.

Jeeni Blog

Helping the next generation of talent to build a global fanbase

Team Jeeni- 4 months today since Lockdown.

LOCKDOWN
The impact of the pandemic crisis on the Jeeni project continues to be remarkably positive, not least because we have genuinely been able to help hard-hit artists and performers. The decision to open Jeeni for free subscriptions to all-comers in response to lockdown has seen mass sign-ups via our website and online community.

Yesterday, Jeeni returned to Crowdcube to raise more funds for helping new talent. Jeeni founding director Mel Croucher says, “We’re ahead of our original schedule, but there’s still so much more to do. We need to scale our online platform globally now and build our mass artist showcases to hit all our targets, and give our new artists the recognition they deserve.” We have already reached 90% of our target so if you want to see our pitch click HERE.

Shena Mitchell, Jeeni founding director, says: "I have never worked so hard in my life, but it's actually been a welcomed distraction. I am fortunate that I have been working from home for many years, so no change there, and fortunate to be living in a house with an office and a garden. Living on my own 24/7 for 120 days has been a challenge. Working with musicians and performers in lockdown has been a massive privilege, listening to music all day and watching magical performances is a treat for me, as up until 2 years ago I was mainly working in academia and public sector fundraising for start-ups, which I loved. But working with Team Jeeni creatives is a dream come true.

Most importantly, during this time of lockdown we have been able to reduce the cost of acquisition from £3 an artist to zero, and has again proved the concepts successfully pioneered in our Directors' previous marketing campaigns. We are connecting, collaborating, sharing and supporting each other, while we have fun and make a real difference, and we are delivering well.

We now have over 27,000 unsigned artists waiting to be uploaded, with over a 1,000 new artists joining every day. As predicted, once the flood gates opened we would have plenty of content and could easily reach 100,000 videos relatively fast at no cost. However, we need to carefully balance our success against storage and streaming costs and that is why we have decided to relaunch Jeeni as a paid subscription service."

Jeeni aim to raise £100k for 2.4% equity with a pre-money valuation of £4million.

Jeeni is needed more now than ever and we have proven that the demand is high. Jeeni Generation-4 will only support 100,000 videos, so we must now embrace Generation-5 as we head for global roll-out.

TEAM

We are pleased to welcome five new members to Team Jeeni.

Andrea Harding: Social Media. Dedicated to reaching out to new audiences, spreading the word about Jeeni artists, and helping build their fanbases.

Sharron Goodyear: Image Maker. Photographer of the Year Winner, Jeeni official photographer for artists, performers, promotions and events, specialising in online virtual shoots.

Sammie Venn: Writer, Columnist and Blogger. Syndicating Jeeni news, interviewing and promoting our members, and spearheading our poetry and drama channels.

Louis Mitchell: Video Wrangler. Identifying up-and-coming unsigned musicians, performers and dancers focused on Asian Hip Hop, Grunge and Rap.

Lizzie Crow. Popular presenter for the BBC and top commercial broadcasters, and our go-to expert for voice-overs, podcasts, jingles and spoken word channels.

Click HERE to visit or return to jeeni.com

BACK

04
Jun

Top Ten Tips on How To Promote your Music Independently

Let's set the scene. We believed there would be a load of "How to Videos..." giving expert advice to help musicians, artists and performers along their merry way. We thought just Google it and the rest would be simple. But the quality of what we have found raises the question, "how helpful are these videos really, and do musicians and performers use them"? Do these videos add real value? To find out more, we're asking the new 400 Unsigned Artist Community members what they think. Maybe they have found a video or a blog which changed their fortunes, and they are willing share and let us know why it had such an impact. Let's see how far this forum opens new discussions and debate. Having listened to Jasmine from Ditto in the video below, we started to think that our first job might be to start a discussion around "how to promote and market your work". So you don't have to watch the whole 7 minute video, we have just listed the headlines to get a discussion going. (approx. 60 seconds read time) 1. Making great music, music always comes first. 2. Play as often as you can, make them remember you. Put on a killer live show and make an impact. 3. Start locally, go nationally and then head out on tour. Ed Sheeran says he played at least a thoiusand shows, before he became known in the music industry. 4. Create a website and build a mailing list - which links to your music, bio, promo images, tour dates, mailing list and sign-up form. 5. Get your social media sorted! Keep a consistent brand identity! Include competitions, polls, track snippets, press shots, backstage videos. Use targeted social adds, do not use mass advertising. 6. Check out what other successful performers are doing and learn from them, rather than starting from scratch. 7. Get your tracks PLAYLISTED. 8. Manage your own PR and contact journalists directly. Create an Electronic Press Kit, write a press release, upload your music, send to bloggers & journalists. 9. Surround yourself by the right people. Just because you are independent, that does not mean you have to do everything on your own. 10. Know your audience and focus on your niche! So that's it folks, let's create our own list and add value to this vital conversation. If you would like to join the new Unsigned Artists Community check us out and send in a request to join today. https://www.facebook.com/groups/2529935880656436/?source_id=459365401133253 https://vimeo.com/396502327

22
Feb

Alana Sukul, ‘Good to you’ - Single Review

Although released in the shadow of Alana Sukul’s previous huge success, ‘Closer’, the newest track from the singer, songwriter and producer is an impactful genre-blurring feat in its own right. A newer addition to Jeeni, Alana has already added five tracks to Jeeni’s database in a sweep of popular genre channels. Learn more about Alana’s creative mission, her inspirations, influences and attitude as an artist with our recent Artist Focus blog all about her: https://jeeni.com/blog/alana-sukul-artist-focus-blog-jeeni/ This new single shows a moodier side to Alana that demands your focus and attention. The reversed piano melody, heard first, is eerily beautiful and sets the tone of the track incredibly naturally, despite the artificial sound of a backwards piano. Alana’s approach to the percussion is subtle, yet constant; instead of a steady, imitable beat, understated rim hits decorate the offbeats with almost irregular patterns. This embrace of more interesting percussion is most likely a prime example of Alana’s Caribbean heritage and influences shining through, resulting in her music completely breaking the mould from other popular music. Alana regularly flaunts her adaptive and impressive vocal control in ‘Good to you’ as she dips lower than ever with the lyrics, ‘so heavy’ and then instantly soars upwards with a warbling and composed ‘closer to being buried’ delivery. Her fluent and gliding voice is perfect for communicating the angsty yet tuneful melodies that she’s designed here. The lyrics here address something deeper than just relationship turmoil. Alana uses her craft to process dark and consuming thoughts, ranging from depressive apathy, the incessant passing of time and overwhelming pressure weighing her down. Through the darkness, Alana does try to maintain optimism, “I deserve so much more than what I’m really settling for”, however, it can’t help but feel hopeless at this point in time that she’s addressing. The lyrics do a heartachingly accurate job of narrating a dark moment in one’s head and adds introspective layers to what could be mistaken as just a heart-break song. Check out this incredible track on Jeeni here: https://jeeni.com/good-to-you-alana-sukul/?channel=alana-sukul&rtn=btasc&artist=alana-sukul And check out Alana’s Jeeni Showcase here: https://jeeni.com/showcase/alana-sukul/ How can Jeeni support artists like Alana Sukul? JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience. • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make. • We empower our audience and reward them every step of the way. • We promise to treat our members ethically, fairly, honestly and with respect. • Access to artist liaison and a supportive marketing team.

10
Jun

A Kiss from a Rose – Why the Rose is such a powerful symbol in the arts. By Sammie Venn.

Here at Jeeni.com we celebrate and support all musicians and performers, and poetry has its own dedicated channel for artists and performers to showcase their work and earn 100% of their sales, ticketing, merchandise and donations. Last week Jeeni returned to Crowdcube to raise more funds for helping new talent. We have been very encouraged with the positive response as we reached our target in just 6 days and now overfunding If you want to see our pitch click HERE. Today we showcase Sammie Venn as a very talented and creative writer. The Rose has long been considered a symbol of the divine feminine; when my daughter and I moved to our home in East Sussex a few years ago we bought a “Coeur Rose”, a “Love Rose”, in hope that it would manifest exactly that. Consequently it has never flowered when it should, in fact it has blossomed during the oddest of times, throughout harsh frosty winters as well as scorching hot summers. I even found two perfectly formed flowers one New Year’s eve under a dusting of snow. Suffice to say I see it as a strong and firmly rooted plant that can spring to life in the most adverse conditions, In Tarot a rose is seen as a symbol of balance, it expresses new beginnings, hope and promise. I see our magical plant as something that has stood the test of time. It is full of boundless wisdom and copious richness, whilst her petals answer my prayers the thorns protect the splendour it bestows. So why is the rose such a powerful motif in the arts? It appears as a mark of love, beauty and virtue within every creative genre. It is a recurring theme in ancient literature and features in the greatest love poems of our time. Christina Rossetti, William Blake, J.B. Yeats, Dorothy Parker, Rumi, Charles Bukowski all herald the rose in their prose as nature’s metaphorical flower of Love. Roses have symbolised God at work, the scent has been aligned to that of an angel and the Virgin Mary has also been called the “mystic rose”, “the rose without thorns”. Clearly its power as a plant is multifarious, from religious connotations to passionate exchanges, sincere friendship and spiritual holiness, the rose can mirror any human sentiment. The Ancient Greeks and Romans associated roses with Aphrodite and Venus, the Goddess of Love. However they have also been used to communicate messages without words. It is not just Love that the rose represents but also confidentiality. The Latin term “sub rosa” translates as “under the rose” referring to the notion that something is told in secret. When a confidential matter was debated behind closed doors in Rome, the wild flower was placed outside to indicate that a private matter was being discussed. It is not just literature that celebrates the rose, singer-song writers have immortalised the exquisite flower in their lyrics for centuries. Without doubt it is an iconic plant and holds a plethora of meanings depending on its colour. A crimson flower is for lovers, it signifies enduring and life-long passion. The velvety petals of a lilac bloom represent enchantment and love at first sight. A white rose reflects humility and innocence whilst a yellow bud expresses friendship and joy. Stems with pink flowers can be given to express gratitude, appreciation and admiration whilst those with an orange hue can portray enthusiasm and desire. Every mortal emotion can be aligned to this beautiful woody perennial. There are over 300 species and tens of thousands of cultivars, whether they are trailing, climbing or standing tall as shrubs, the rose comes armed with prickles and thorns making them strangely more beautiful in many ways. Leigh Bardugo in “The Language of Thorns” wrote that “Love speaks in flowers. Truth requires thorns”. This seems like a perfect metaphor for the life we live. From Bette Midler to Janis Joplin, form Poison to Westlife, the rose has featured as a powerful overture in many songs and genres. It has been idolised for both its natural beauty as well as its harsher, darker side. Seal’s “Kiss from a Rose” was released in 1994 and again in 1995 when it appeared in the film “Batman Forever”. 25 years later it’s still a song that sends shivers down my spine, I can even hear it loud and clear in my head as I’m writing this article. But it’s the lyrics of Bette Midler that resonate like a thunder bolt to the heart. Harmony is not always achieved when everyone sings the same note. It is what lies between these musical tones that produces accord. The rhythm and rhyme that they ensue creates a melody that dances to its own beat and this verse from Midler’s “The Rose” does exactly that. The lyrics are haunting, rich, joyful, romantic, wild and intoxicating, just like the rose itself. “When the night has been too lonely and the road has been too longAnd you think that love is only for the lucky and the strongJust remember in the winter, far beneath the bitter snowsLies the seed, that with the sun's love in the spring becomes the rose”. Click HERE to visit or return to jeeni.com

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