Jeeni Blog

Helping the next generation of talent to build a global fanbase

Massive Jeeni success on Crowdcube!

/ By Freya Devlin
Massive Jeeni success on Crowdcube!

Jeeni has smashed through our crowdfunder target, thanks to 160 investors who are celebrating their amazing investor rewards. Jeeni is a fast-growing entertainment company that showcases independent musicians and performers ethically and safely, and where artists keep 100% of everything they make, and we're delighted that so many investors share our vision.

  • Our team is responsible for over 500million record sales over the last 40 years.
  • We're backed by GRAMMY Award-winners who want to help the next generation.
  • Global streamed music subscriptions surged by 25% to $450million in 2020.
  • We offer our artists an ethical revenue share. Our competitors do not.

With only 6 days left of our Crowdcube campaign, we invite you to own part of our business and pledge your investment today from as little as £10.

Check out our pitch here: https://bit.ly/3BhEeia

12
Mar

Live Virtual Gigs in the Gaming Metaverse

In November last year, a live virtual gig took place in the gaming Metaverse of world platforms. Rapper Lil Nas X took to the stage in Roblox, and performed in a free-to-view event, which broke all previous records to become one of the the most viewed concerts of all time, pulling in a worldwide record-breaking audience of over 35-million visits. Lil Nas X's Virtual Gig - Credit: Still Roblox is a platform of over 50-million user designed video games. The concert was their first, but they have also partnered with music label Monstercat and delivered an album release party for Ava Max. Could this collective gaming audience be the music world's perfect audience of the future? Taking inspiration from Lil Was X's videos and songs, various stages were created for in-game virtual performances using PBR rendering, lighting, shadowing and facial recognition technologies available on the Roblox platfom. Speaking ahead of his performance, Jon Vlassopulos, global head of music at Roblox, said: “We’re thrilled to partner with Columbia Records to bring Lil Nas X fans and the Roblox community together in an entirely new way.“This concert with Lil Nas X will transport players and their friends into the metaverse, and bring to life the future of what immersive, social experiences can look like.” The experience is a long way from the first pixelated forms of performers or being able to control Michael Jackson in the 1990's 'Moonwalker' whilst he rescues children to the sound of his hit 'Smooth Criminal'. However, the online gaming world became a far greater player when Grand Theft Auto realised the potential of licensed music. They allowed players to access perfectly curated radio stations whilst creating chaos and mayhem in the streets of Miami. Michael Jackson in the Moonwalker video game Roblox are not the only gaming platform to take on the music gig. Fortnite allowed Travis Scott to host a gig from a stage in the water off the resort of Sweaty Sands. People attended the concert from wherever they were in the game, as their personally created avatar, whilst they continued to fire at the people around them. Travis Scott's Virtual Gig in Fortnite The following concert was brief, just a 10-minute pop of Scott's hits, with incredible visual pyrotechnics. The world of Fortnite transformed kaleidoscopically around Scott and the artist came right up to the viewers, giving the sense of being able to reach out and touch him. One moment, fire poured from his body; the next, his face melted to reveal a robotic skull. According to developer Epic Games, more than 28m people watched the show. Gaming Metaverse platforms like Roblox, Minecraft and Fortnite are being chosen for these live virtual gigs because their worlds are moving into something beyond gaming. The platforms are used by kids wanting to hang out with their mates and socialise, a virtual environment which has become so relevant and meaningful to the users during the pandemic lockdowns.

03
Sep

Own a stake in this Portsmouth-based start-up for just £10, and help musicians gain recognition and revenue!

Jeeni, the social music platform that brings artists closer to their fans – and shares revenue ethically – is poised to become the first Portsmouth-based start-up to go on Crowdcube for its third round. We have already raised 95% of our £100K target in four days. If you want to see our pitch click HERE. With 350million streamed music subscribers and market growth up by 39% this year, Jeeni is likely to ride the wave and be a huge success, not only with unsigned musicians and performers but with their superfans. “We’re standing by to raise £100,000 for 2.4% with a pre-market valuation£4M,” says Jeeni founder Shena Mitchell.  “And while we are already negotiating with several major investors, the beauty of Crowdcube is that the artists themselves can actually own a stake in the company for as little as £10.” Shena continues, “Jeeni’s mission is to support unsigned music and performers, by helping them build a fanbase.  We aim to fast-track careers in the music business, and make sure they take the lion’s share of the revenue that’s raised. Jeeni is needed more now than ever and we have proved that the demand is high. Currently we can only support 100,000 videos, so we must now move up a gear as we head for global roll-out.  This Round Three investment will be used to scale up again and launch our next-generation platform. It will also be used to develop our IoS and Android apps."  When the financial backing has been secured and we go live, we’ll be creating new jobs in the area, which is great for the local economy.  When you consider the wealth of music talent in Portsmouth – hosting over 2,000 music events a year with Victorious, The Guildhall, Band Stand, Wedgewood Rooms, and all the Portsmouth Festivities and pubs – we’re alive to the opportunities of our local music culture, creativity and talent. But with live venues locked down for now, the online opportunity of Jeeni is needed more than ever. It’s so cool to think someone reading this might choose to invest in Jeeni now with just £10, and then use Jeeni to build their own fanbase for fame and success!  We’re going to try hard to make sure that happens.” JEENI is currently inviting investment on Crowdcube.  To find out how to get involved please join our mailing list for updates or check out our fundraising pitch. If you want to see our pitch click HERE.

05
Jun

As the Coronavirus Pandemic directly impacts Songwriters, Musicians and Artists - what can we do to help?

Reluctantly we cannot avoid a discussion about the impact of Coronavirus. Yesterday my son flew to Manilla in the Philippines where there is a state of emergency and where the community will be placed under quarantine for one month. At Jeeni HQ, key personnel have decided to self-isolate and social distance for the sake of our family, our loved ones and the business. It's all become very real, very fast. I have handpicked some relevant articles for our members, but it's a bit doom and gloom I am afraid. John Ochoa states: "By now, the detrimental effects of the global coronavirus pandemic on the music industry are loudly heard. Major festivals around the world are postponing or outright cancelling their 2020 editions. This month alone, Coachella and Stagecoach, Ultra Music Festival, SXSW, Lollapalooza Argentina, Treefort Music Fest, Brussels' Listen! Festival and several other major events were called off or postponed. The aftermath has impacted everything from music conferences and award shows—this year's Winter Music Conference, ASCAP Experience, Nickelodeon Kids' Choice Awards and BMI Latin Awards were all cancelled or postponed—while the amount of cancelled national and international tours continues to grow seemingly on the daily. As the coronavirus continues to spread, so too do its ramifications on the music industry. While industry experts and analysts are projecting that the live concert business could stand to lose billions, the financial fallout is virtually immeasurable at this point". http://bit.ly/2U1EH38 Norton and Denham conclude: "The coronavirus pandemic is scary for many who live on tight margins or don’t have the security of a steady paycheck. That includes independent musicians, venue owners, promoters, and others whose livelihood depends on a thriving and functioning arts and music scene". http://bit.ly/2IMuSAW The Digital Fix has started a discussion about how we can help? They say that: "We should buy physical CDs or downloads enabling artists to keep the money for themselves. and invite every band/artist to share their music with links to buy". http://bit.ly/3aW501o But is that enough, surely we can do more? What about lobbying the streaming services that pay artists peanuts. This could be the trigger to get them to offer some real help. Let's have some positive proposals from this community. Online collabouration instead of face to face rehearsals and jams? How to help our more vulnerable members get through if things get really tough? Over to you. Retro microphone on stage in restaurant. Blurred background