Ready for Victorious 2022! by Holly Tarrant

Jeeni Blog

Helping the next generation of talent to build a global fanbase

Ready for Victorious 2022! by Holly Tarrant

This Bank Holiday weekend is the hotly anticipated Victorious Festival, a staple of the summer festival season that has only grown in size since it’s humble beginnings. And here at Jeeni, we're all ready, willing and able.

Starting out in 2011, Victorious has grown to great heights, and has made Portsmouth a beacon for music-lovers during the summer. During the 3 days of the festival, ticket holders get exclusive access to Southsea Castle, Southsea Skatepark, the D-Day Museum to name just a few.

With huge headline artists like Stereophonics, Paolo Nutini and Sam Fender, Victorious caters for all, and for those who prefer undiscovered musical talents such as those found at Jeeni.com, head down to the Jeeni sponsored People’s Lounge stage where acts such as local talent Portsmouth Radar, Nayana, Martha Eve, Beatroot, Creature. and Zed, The Dreamer will be performing the gig of their lives.

Prefer something a little more child-friendly? CBeebies’ very own YolanDa’s Band Jam will be joining the festival in the Victorious Kids Arena, alongside the Go Jetters, Fireman Sam, Octonaughts, and Baby Shark. There are many fun activities to occupy little ones with bouncy castles, the colouring tent, the Southsea Skatepark Mini Wheelers and Pop Kids, as well as a full size circus to name a few.

Victorious is proud to donate a percentage of ticket sales to many charities including Jeeni ambassador Ellie Milner’s foundation Arms Around The Children, a wonderful charity dedicated to providing children who have been diagnosed with HIV and aids with the love, care and support they so desperately need.

Victorious festival will run on 26/27/28 August 2022. Buy tickets for Victorious at www.victoriousfestival.co.uk/.

BACK

10
Jun

Spotify Billionaire CEO Daniel Ek is out of touch with reality.

Spotify’s economic model has been widely condemned by musicians and songwriters for years, with critics claiming that the service pays out paltry royalties and gives major-label artists an unfair advantage via playlist placement and other promotional avenues. But according to CEO Daniel Ek, the problem is not Spotify, it’s those lazy musicians! The response among musicians and performers on social media has been extremely negative with many paying subscribers boycotting Spotify because of how badly it treats musicians. In 2020 more than any other year since Spotify launched, there’s been a surge of musicians talking publicly about their streaming royalties not being enough to live on – including a campaign in the UK (#BrokenRecord) that has trained its sights not just on streaming services, but on labels and the wider industry structures. Tom Gray who started #BrokneRecord campaign states: "This has been problematic for such a long time, and that’s why I call it ‘Broken Record’ because there’s nothing new about this. I’m just saying basically the same things that you’ve heard a million times. But the context has completely changed.” Many artists and fans believe there are no alternatives or options when it comes to music streaming. Being told by a billionaire to work harder and faster, isn’t likely to be the best artistic motivator, either. According to Ek, musicians need to get with the times and keep up a steady stream of content: “There is a narrative fallacy here, combined with the fact that, obviously, some artists that used to do well in the past may not do well in this future landscape, where you can’t record music once every three to four years and think that’s going to be enough. The artists today that are making it realize that it’s about creating a continuous engagement with their fans. It is about putting the work in, about the storytelling around the album, and about keeping a continuous dialogue with your fans.” He concluded, “I feel, really, that the ones that aren’t doing well in streaming are predominantly people who want to release music the way it used to be released.” Jeeni is the newest offering in this, the fastest growing media sector. Created by Mel Coucher, a digital guru who wants the musicians and performers to take 100% of the money they earn - yes, you did read that correctly! Currently in the last 5 days of its 3rd crowd funding event, Jeeni smashed its £100k target in the first 6 days! Find out more at www.crowdcube.com/jeeni but you’ll need to be quick to invest, only 5 days left! If you’re an artist or performer, or just a follower of music who is wanting a better system, which offers everyone a service based on ethics, honesty and fairness then come and see how we do it, at www.jeeni.com Or, you can just stick with what you know and keep filling the pockets of billionaires? Click HERE to visit or return to jeeni.com

18
Mar

The Hardships of Getting a Job in the Music Industry

When an area of employment is as culturally, historically and economically important as the music industry, it’s hardly going to be a walk in the park to insert oneself into it. Despite the giant range of positions and opportunities, a mountain of deciding factors and conditions stand in the way of graduates and the enticing notion of working in music. Many corners of employment have their difficulties, whether it’s overwhelming competition from like-minded hopefuls or a seemingly unfair demand for experience but the music industry seems to set up these hurdles at steeper heights than most. This is why companies like Jeeni can be an answered prayer for optimistic music graduates that are seeking experience in this confusing and challenging industry. Jeeni is always looking for fresh young talent to help its gears run smoothly and efficiently so that more support can be provided and offered to unrepresented artists, meaning that Jeeni holds out a helping hand to upcoming talents in the industry in more ways than one. Music is still a growing industry with a 7% increase in employment from 2017 to 2018 (UK Music, Music By Numbers 2019 report) which sounds like a great thing and it is, however this is also a rise in competition due to an unprecedented increase in revenue from the music industry, according to Goldman Sachs, “In May 2020, Goldman Sachs estimated the entire music industry's revenue (live, recorded, and publishing) to increase from $62 billion in 2017 to $131 billion in 2030, representing a 6% CAGR. The 2030 estimate was an increase on its original prediction of $104 billion, made in October 2016.” (Toptal.com, ‘The State of The Music Industry in 2020’) Business is booming for the music world which means everyone is looking for the best and they aren’t willing to take a chance on anyone without near-impossible standards of experience. However, music graduates can begin their climb to greatness with companies like Jeeni A testimonial from Jeeni’s Marketing Leader, music production graduate, Ella Venvell offers an insight in the uphill battle that finding a future in the music industry can prove to be, “I always knew finding a job within the music industry would be challenging but I didn’t know just how hard it was! Even though I have a musical background and have a degree in music production, that alone was not enough. As the music industry is quite niche, most companies ask for years of experience to prove your abilities and knowledge, however, nowhere is willing to give you the experience!” Jeeni Marketing intern, Annesa Sukul decided to begin building up her music industry experience with Jeeni and has been a total asset to the entire company in research, maintaining artist relationships and so much more. She was taken on at Jeeni amidst her studies and given a chance to contribute her skills and hard work to the team, ‘As a music business student, it is quite difficult to get into the music industry if you don’t know where to look. Often times when someone doesn’t have experience, the first thing would be to look for a work placement or an internship. However, most of these tend to also ask for previous experience and would leave one feeling lost as to where to gain this experience.” As an intern at Jeeni, Annesa still has a say in the type of tasks she carries out and is given roles that challenges her and puts her specified skills to the test. As well as simply giving interns experience on paper, we try to truly set them up for success in their future roles by giving them chances to propose new ideas and contribute to the company in a hands-on and proactive way, which is all useful inclusions to CVs and portfolios. Annesa also has access to a supportive team to help her with her time at Jeeni in any way she needs. As Jeeni still finds itself in an early stage of its journey, we’re in a position where we can provide much-needed experience for people like Ella and Annesa to prepare them for their future careers in music and put them to good use in furthering the reach and effectiveness of Jeeni’s mission.

05
Jun

As the Coronavirus Pandemic directly impacts Songwriters, Musicians and Artists - what can we do to help?

Reluctantly we cannot avoid a discussion about the impact of Coronavirus. Yesterday my son flew to Manilla in the Philippines where there is a state of emergency and where the community will be placed under quarantine for one month. At Jeeni HQ, key personnel have decided to self-isolate and social distance for the sake of our family, our loved ones and the business. It's all become very real, very fast. I have handpicked some relevant articles for our members, but it's a bit doom and gloom I am afraid. John Ochoa states: "By now, the detrimental effects of the global coronavirus pandemic on the music industry are loudly heard. Major festivals around the world are postponing or outright cancelling their 2020 editions. This month alone, Coachella and Stagecoach, Ultra Music Festival, SXSW, Lollapalooza Argentina, Treefort Music Fest, Brussels' Listen! Festival and several other major events were called off or postponed. The aftermath has impacted everything from music conferences and award shows—this year's Winter Music Conference, ASCAP Experience, Nickelodeon Kids' Choice Awards and BMI Latin Awards were all cancelled or postponed—while the amount of cancelled national and international tours continues to grow seemingly on the daily. As the coronavirus continues to spread, so too do its ramifications on the music industry. While industry experts and analysts are projecting that the live concert business could stand to lose billions, the financial fallout is virtually immeasurable at this point". http://bit.ly/2U1EH38 Norton and Denham conclude: "The coronavirus pandemic is scary for many who live on tight margins or don’t have the security of a steady paycheck. That includes independent musicians, venue owners, promoters, and others whose livelihood depends on a thriving and functioning arts and music scene". http://bit.ly/2IMuSAW The Digital Fix has started a discussion about how we can help? They say that: "We should buy physical CDs or downloads enabling artists to keep the money for themselves. and invite every band/artist to share their music with links to buy". http://bit.ly/3aW501o But is that enough, surely we can do more? What about lobbying the streaming services that pay artists peanuts. This could be the trigger to get them to offer some real help. Let's have some positive proposals from this community. Online collabouration instead of face to face rehearsals and jams? How to help our more vulnerable members get through if things get really tough? Over to you. Retro microphone on stage in restaurant. Blurred background

Jeeni Blog