Jeeni Blog

Helping the next generation of talent to build a global fanbase

Mel Croucher - Multimedia Entertainment - Ahead of his Time.

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Mel Croucher - Multimedia Entertainment - Ahead of his Time.

Today, Jeeni has returned to Crowdcube to raise more funds for helping new talent. Jeeni founding director Mel Croucher says, “I admit we're ahead of our original schedule, but there's still so much more to do. We need to scale our online platform globally now and build our mass artist showcases. Then we can hit all our targets, and give our new artists the recognition they deserve.” If you want to see our pitch click HERE.

Mel has been writing the best-loved column in top-selling tech magazines for over 30 years. Now he's agreed to share his work with all our members. He's a video games pioneer and musician, and to to find out more about Mel check out his Wikipedia page. https://en.wikipedia.org/wiki/Mel_Croucher. Here's one of Mel's latest!

I produced my first multi-media entertainment at the age of eight. It was a birthday gift for my mum. I called it Smellyvision. TV sets had begun to appear in the cleaner homes down my street, but my family was still years away from owning one of those magic boxes with their nine-inch screens. So I made my own. I took a cardboard box and cut a porthole in it, and used my mum's crank-handle mangle to scroll up the storyline that I drew on the reverse of a yard of wallpaper. The soundtrack lasted just under three minutes, which determined the length of my entertainment. It was a recording by the singing cowboy Roy Rogers, played on a shellac disc that spun at 78 revolutions a minute, also driven by a manual crank. But the best bits of my Smellyvision show were the different pongs that accompanied each segment of the story. I can still feel the sting of my mum's flattened hand because I had used her special perfume to enhance the production. The scent was called Evening In Paris, and had been maturing in a little blue bottle too precious to use since the 1930s. I sourced the smell of horses after the coalman's wagon had passed by, and that didn't go down well with my mum either. But how can you have a multimedia show about cowgirls and cowboys without perfume and horseshit?

Capcom had exactly the same idea for their videogame Resident Evil 7, and I was not in the least surprised to discover that it too was horseshit. It was marketed as a "4D candle smelling of old timber and blood", with the brand name Blood, Sweat And Fears, and a burning time of 18 hours. The idea was to fire up the stinking candle to enhance gameplay, having handed over fifteen dollars for the privilege. As I have already said, it was crap, unless of course you managed to knock over the candle during your gaming frenzy, and emulate the zombies in the game by setting fire to your face.

It wasn’t the first time that Resident Evil had been used to extort money for idiotic multimedia ideas. Back in 2005, there was a crummy accessory for the Nintendo Game Cube device called the Resident Evil 4 Chainsaw Controller. It was nothing more than a standard Game Cube handset with a vibrator unit and a "realistic chainsaw roar", that sounded like a wasp trapped in a jam jar. But gamers seemed to be willing to lay out fifty dollars for the privilege of acting like dorks, so what do I know. In fact Nintendo are serial abusers when it comes to dopey add-ons. Who can forget their Super Scope wireless light gun? Well, just about everybody, it turns out. It was a truly dreadful lump of overpriced plastic that only worked with a handful of games, and devoured AA batteries at the rate of six every four hours. And how about the Nintendo Power Pad which cost anything up to two hundred bucks way back in the 1980s. This was nothing more than a little shiny mat with a dozen or so pressure sensors in it. The idea was to jump around its red and blue squishy bits in order to trigger actions during video gameplay, and break your ankles in doing so. That's why most players resorted to cheating, by going down on all fours and using their fists to bash it into submission,

My favourite Nintendo multimedia device is the DK Bongo. It's a totally stupid pair of miniature bongo drums, which suits me just fine. There's a built-in microphone to monitor my bongo-playing skills, and help track my progress as I play along to some of the worst music tracks in recorded history. To be honest, it works just as well if I clap my hands or produce fart noises, but sometimes honesty is not the best policy. After years of misuse, my DK Bongo still works fine and gives me innocent pleasure. Which brings me back to Resident Evil.

Since its launch, the Resident Evil series has generated just over one billion dollars, making it the most profitable videogame spin-off in history. The only reward I ever got for my Smellyvision efforts was a sore arse. But I have never claimed to be a profiteer in these matters, only that when it comes to multi-media innovation I have always been way ahead of my time.

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05
Jun

6 of the best music related sites and blogs

We have been scanning the internet and asking members what they think are the very best music-related sites and blogs. Basically, what's hot and what's not! Our choices may well differ from yours, so let's have the debate. Many things have changed in recent years and will change at an even greater pace now. With online streaming services we can enjoy our music for free or a low cost. So let's get started with the ones we love. We love Vampr. Vampr is an app that helps you discover, connect and collaborate with fellow musicians, the music industry and music lovers alike. Vampr stats show 33,798,736 swipes and 5,017,135 connections made in 198 countries worldwide. Pretty impressive stuff, so check them out here. https://vampr.me/ We also love Pitchfork. Pitchfork has some awesome features such as best new music, and we really like the music reviews. The writers seem to be in the know and very much "thought leaders" in the music industry. They are continually updating the website with the latest information related to the music industry. Unfortunately one of Pitchfork's main features is that they have their own music festival, this year to be held in Berlin which would have hosted over 40 bands across three different stages, but now cancelled. Check out Pitchfork here: https://pitchfork.com/ We also love Hypebot. Hypebot is one of the most well-known online music sites in the industry, and there is good reason for that! This site is updated very regularly so you know you are getting all the latest information possible. They also cover other areas such as “Music Tech”, “DIY” and “Charts”. You can also sign up to the Hypebot newsletter to get the daily lowdown on everything happening straight to your inbox! Hypebot covers a wide variety of topics in the music industry, so no matter what you are looking for, you’ll probably be able to find it here. They also have a charts section where you can filter by “emerging artists” or “established artists” as well as the country and city. And of course you can play artist tracks. Check out Hypebot here: https://www.hypebot.com/ Our next site is Your EDM, dedicated to Electronic Dance Music. Everything you need to stay up to date with the latest in this music genre can be found here. This includes all the latest news as well as featured articles and sub-sections/ genres of EDM, like house and bass. On this site you even have the ability to download free songs, from a variety of different artists trying to make a name for themselves in the industry. All the different sub-genres are listed on the site as well, so even if your taste is really narrow in EDM, you can still find some great information. New info is updated almost daily. Make sure you follow them on social media as well, so it is even easier to get updated on the latest information. Check out Your EDM here: https://www.youredm.com/ Next on our it's-gotta-be-hot list is All Music. All Music doesn’t really have as much news on the music industry as the others listed here, but their focus is mainly on providing information in new music and helping visitors discover their next obsession. They also provide recommendations if you create an account, and once you have rated albums, you will get recommendations on what to listen to next. They cover music from all common genres including pop, rap, electronic, classical, blues, country and more. They provide an in-depth review of all the latest albums and give options on how to stream the tunes, if you want to. There are three different ratings available to view, “All Music Rating”, “User Ratings” and “Your Rating” so you can have a more detailed view on what people think about a particular album. Check out All Music here: https://www.allmusic.com/ Last but not least we love Jeeni. Jeeni is a new platform that we are developing for Independent Musicians and Performers and is in beta testing phase. JEENI is a multi-channel streaming service for original and unsigned talent. Jeeni provides a showcase for musicians and performers to put their talent in the spotlight, giving superfans the power to make them stars. The Jeeni promise is to treat their creative talent ethically, fairly, honestly and with respect. Most importantly Jeeni is committed to – No hype. No adverts. No rip-offs. No Fakes, and making sure that the artists get 100% of their direct sales. Jeeni is presently looking for beta-testers to help us improve the site. A beta-tester simply registers for a FREE account, then designs their own showcase by uploading their music and videos and give us feedback on their user experience. Please contact Shena@jeeni.com or call 07703567196 if you are interested and want to find out more. Check out Jeeni today: https://jeeni.com/ That's all Folks!

08
Sep

Jeeni is going to Victorious Festival!

Victorious Festival is the UK’s biggest metropolitan festival and is set to return to Southsea Seafront this August Bank holiday weekend (27th-29th August). With an excellent line-up including Madness, The Streets, Royal Blood, Rag ‘n’ Bone Man and many more.  At the event we will be busy spreading the word with our key messages, informing people of our most recent success in our latest Crowdcube round, how we managed to acheive "Mover and Shaker Status", raising nearly 70% of our £150k target in a week. Over the weekend we will be interviewing various artists and explaining why supporting a cause like Jeeni is so important, and if you have not already heard: Jeeni is the number one ethical alternative to streaming platforms like YouTube and Spotify. We allow artists and performers to keep 100% of everything they earn through our platform. No Adverts, No Fakes. We are excited about our slot at the Victorious Festival and we will be sure to take this priviledged opportunity to shout out to as many who will hear what makes Jeeni so great. We hope to meet you there if you are going, and if you do you can pledge on site. But you don't have to wait to see us at the festival. You can pledge investment today and become part of our movement that is fighting to save the face of music and protect artists. You can pledge as little as £10 investment in Jeeni today you will ensure artists will have a future music career worth working in. For more information check out our pitch - https://bit.ly/3BhEeia *Capital at Risk. And congratulations to our ticket winners! Earlier today gave away 2 Victorious Festival tickets to one of our social network followers and we hope they have a great time. Be sure to follow us on our Instagram @Jeenimusic to get involved with our other posts and keep in touch for future promotions and updates.

12
Mar

Rock & Roll Hall of Fame - 2021 Nominations

Rock and Roll Hall of Fame - Cleveland, Ohio USA The nominees are out and the Rock & Roll Hall of Fame 2021 is as eclectic and diverse as ever. The list includes 16 extremely talented acts, with 7 receiving their first nomination. @rockhall made the announcement earlier today and invited fans to join in and vote for their favourites, to get them into this Cathedral of Legends. https://twitter.com/rockhall/status/1359489797056696325 The nominations are announced To qualify for the Rock & Roll Hall of Fame, all nominees have to have released their first commercial recording at least 25 years before their first nomination. The nominations list for the Hall of Fame begins with Mary J. Blige, whose first album 'What's the 411' was released in 1992. This year's Hall of Fame contains seven first-time nominees. Pioneer of the Afrobeat, Fela Kuti, who passed away in 1997, released his first work 'Fela, Fela, Fela' in 1969. The Go-Go's, who formed in 1978 and released their first album, 'Beauty and the Beat' in 1981. Jay-Z began his hugely successful life in the music industry in the mid '90's and is now regarded as one of the most influential artists in Hip-Hop history. His first album 'Reasonable Doubt' hit the charts in 1996. Heavy metal legends Iron Maiden, having been around since the mid '70's with over 40 albums to their discography, have also received their first nomination. Three of the first-timers already appear in the Hall of Fame, though in different guises. Carole King has been nominated for the Hall of Fame 2021, but was inducted in 1990 with David Goffin for her songwriting talents. Tina Turner, was inducted in 1991 but with partner Ike Turner. This is her first solo nomination. The Foo Fighters also make their first appearance. However, Dave Grohl already has a place after being inducted in 2014 as part of the band, Nirvana. The remaining artists in the nominations are, Chaka Khan, LL Cool J, New York Dolls, Rage Against the Machine, Todd Rundgren and Dionne Warwick. https://twitter.com/foofighters/status/1359497561275392006 Foo Fighters receive their first nomination The nominees for 2021 will be announced in May, with the winners being decided by a combination of a voting body, of more than 1,000 artists, historians and music industry members plus the fan vote via the Rock & Roll Hall of Fame’s website.