Jeeni Blog

Helping the next generation of talent to build a global fanbase

Mel Croucher - Multimedia Entertainment - Ahead of his Time.

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Mel Croucher - Multimedia Entertainment - Ahead of his Time.

Today, Jeeni has returned to Crowdcube to raise more funds for helping new talent. Jeeni founding director Mel Croucher says, “I admit we're ahead of our original schedule, but there's still so much more to do. We need to scale our online platform globally now and build our mass artist showcases. Then we can hit all our targets, and give our new artists the recognition they deserve.” If you want to see our pitch click HERE.

Mel has been writing the best-loved column in top-selling tech magazines for over 30 years. Now he's agreed to share his work with all our members. He's a video games pioneer and musician, and to to find out more about Mel check out his Wikipedia page. https://en.wikipedia.org/wiki/Mel_Croucher. Here's one of Mel's latest!

I produced my first multi-media entertainment at the age of eight. It was a birthday gift for my mum. I called it Smellyvision. TV sets had begun to appear in the cleaner homes down my street, but my family was still years away from owning one of those magic boxes with their nine-inch screens. So I made my own. I took a cardboard box and cut a porthole in it, and used my mum's crank-handle mangle to scroll up the storyline that I drew on the reverse of a yard of wallpaper. The soundtrack lasted just under three minutes, which determined the length of my entertainment. It was a recording by the singing cowboy Roy Rogers, played on a shellac disc that spun at 78 revolutions a minute, also driven by a manual crank. But the best bits of my Smellyvision show were the different pongs that accompanied each segment of the story. I can still feel the sting of my mum's flattened hand because I had used her special perfume to enhance the production. The scent was called Evening In Paris, and had been maturing in a little blue bottle too precious to use since the 1930s. I sourced the smell of horses after the coalman's wagon had passed by, and that didn't go down well with my mum either. But how can you have a multimedia show about cowgirls and cowboys without perfume and horseshit?

Capcom had exactly the same idea for their videogame Resident Evil 7, and I was not in the least surprised to discover that it too was horseshit. It was marketed as a "4D candle smelling of old timber and blood", with the brand name Blood, Sweat And Fears, and a burning time of 18 hours. The idea was to fire up the stinking candle to enhance gameplay, having handed over fifteen dollars for the privilege. As I have already said, it was crap, unless of course you managed to knock over the candle during your gaming frenzy, and emulate the zombies in the game by setting fire to your face.

It wasn’t the first time that Resident Evil had been used to extort money for idiotic multimedia ideas. Back in 2005, there was a crummy accessory for the Nintendo Game Cube device called the Resident Evil 4 Chainsaw Controller. It was nothing more than a standard Game Cube handset with a vibrator unit and a "realistic chainsaw roar", that sounded like a wasp trapped in a jam jar. But gamers seemed to be willing to lay out fifty dollars for the privilege of acting like dorks, so what do I know. In fact Nintendo are serial abusers when it comes to dopey add-ons. Who can forget their Super Scope wireless light gun? Well, just about everybody, it turns out. It was a truly dreadful lump of overpriced plastic that only worked with a handful of games, and devoured AA batteries at the rate of six every four hours. And how about the Nintendo Power Pad which cost anything up to two hundred bucks way back in the 1980s. This was nothing more than a little shiny mat with a dozen or so pressure sensors in it. The idea was to jump around its red and blue squishy bits in order to trigger actions during video gameplay, and break your ankles in doing so. That's why most players resorted to cheating, by going down on all fours and using their fists to bash it into submission,

My favourite Nintendo multimedia device is the DK Bongo. It's a totally stupid pair of miniature bongo drums, which suits me just fine. There's a built-in microphone to monitor my bongo-playing skills, and help track my progress as I play along to some of the worst music tracks in recorded history. To be honest, it works just as well if I clap my hands or produce fart noises, but sometimes honesty is not the best policy. After years of misuse, my DK Bongo still works fine and gives me innocent pleasure. Which brings me back to Resident Evil.

Since its launch, the Resident Evil series has generated just over one billion dollars, making it the most profitable videogame spin-off in history. The only reward I ever got for my Smellyvision efforts was a sore arse. But I have never claimed to be a profiteer in these matters, only that when it comes to multi-media innovation I have always been way ahead of my time.

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11
Jun

One of the world’s top record executives has joined Team Jeeni

Heard of Roger Watson? You’ve certainly heard his work. Grammy Award record producer with 500 million record sales to his name (and the velvet voice of the Viagra ads!) Now Roger is lending his experience and knowledge to help a new generation of undiscovered music talent in the Jeeni project. Jeeni is a streamed music service based in Portsmouth, and the company is endorsed by Richard Branson’s Virgin Crowdboost programme. Listeners get to vote on who joins the next generation of stadium stars, and the young hopefuls are guided by experienced professionals. And they don’t come more experienced than Roger Watson. He was stage manager to The Beatles, and he went on to produce best-selling albums for superstars like Blondie and Tina Turner, as A&R Director of Chrysalis Records and Managing Director of Arista Records. Welcome aboard! Roger Watson (right) with Jeeni founder Mel Croucher

04
Jun

Top patent strategist for the Jeeni streaming revolution!

Dr Justin Hill Streaming music start-up Jeeni is determined to give new talent an ethical deal and hand over 100% of the profits to artists who do all the hard work. Jeeni is also determined to protect their artists from the pitfalls and rip-offs that traditionally beset the world of music. So Jeeni is fortunate to have Dr Justin Hill on their side. Justin is recognised as leader in the field of intellectual property, and is Head of Patent Prosecution at Dentons, one of the world’s top legal firms. Justin says, “Thank you for the opportunity to work with you. Last year, with your support, we were recommended in Legal 500 and as Leaders in Field by Chambers, as well as top-tier patent professionals.” He goes on to say that Dentons continue to support early stage businesses like Jeeni, “who we believe have world class technologies capable of disrupting existing sectors. Venture tech and accelerator programs keep us in touch with the next generation of technology titans.”

05
Jun

How to Apply To Play Music Festivals & Events Across the World

I found this great article on Di++O website with links to current UK and overseas opportunities. It's really useful and very informative, as it is up to date and also has direct links to the festival or event where you can apply - so super helpful. Remember, before you apply to perform at any of these music festivals and events, be sure to read the application instructions and conditions carefully for the best chance of success. Some events may only accept submissions from artists of certain styles and genres, so make sure your act fits the bill before submitting your application. CURRENT UK & EUROPE OPPORTUNITIES Are You Listening? Festival | April 2020 | Reading, UK | Apply here Live at Leeds | May 2020 | Leeds, UK | Apply here Hanwell Hootie | May 2020 | London, UK | Apply here Mello Festival | May 2020 | Worcestershire, UK | Apply here Elderflower Fields | May 2020 | East Sussex, UK | Apply here The Great Escape | May 2020 | Brighton, UK |Apply here Sound City | May 2020 | Liverpool, UK | Apply here Leestock | May 2020 | Suffolk, UK | Apply here Wychwood Festival | May 2020 | Cheltenham, UK | Apply here Camden Rocks | May 2020 | London, UK | Apply here Long Division Festival | June 2020 | Wakefield, UK | Apply here Sweden Rock | June 2020 | Sölvesborg, Sweden | Apply here Eden Festival | June 2020 | Dumfries, Scotland | Apply here Isle of Wight Festival | June 2020 | Isle of Wight | Apply here Beacon Festival | June 2020 | Oxford, UK | Apply here Sea Sessions | June 2020 | Donegal, Ireland | Apply here Leigh Folk Festival | June 2020 | Essex, UK | Apply here Black Deer Festival | June 2020 | Kent, UK | Apply here Kendal Calling | July 2020 | Kendal, UK | Apply here Y Not? Festival | July 2020 | Derbyshire, UK | Apply here Ampthill Festival | July 2020 | Bedfordshire, UK | Apply here EskFest | July 2020 | Cumbria, UK | Apply here Nibley | July 2020 | Cotswolds, UK | Apply here Daxonbury Festival | July 2020 | North Bedfordshire, UK | Apply here Techfest | July 2020 | Nottinghamshire, UK | Apply here El Dorado | July 2020 | Herefordshire, UK | Apply here Ipswich Music Day | July 2020 | Ipswich, UK | Apply here Barn On The Farm | July 2020 | Gloucester, UK | Apply here Brainchild Festival | July 2020 | East Sussex, UK | Apply here Not a Cult Festival | July 2020 | Worcestershire, UK | Apply here Nass Festival | July 2020 | Somerset, UK | Apply here Beat-Herder | July 2020 | Lancashire, UK | Apply here Ashford Festival in the Park | July 2020 | Kent, UK | Apply here Shankra Festival | July 2020 | Lostallo, Switzerland | Apply here Nozstock | July 2020 | Herefordshire, UK | Apply here Boomtown | August 2020 | Hampshire, UK | Apply here 110 Above | August 2020 | Leicestershire, UK | Apply here Off Festival | August 2020 | Katowice, Poland | Apply here Humber Street Sesh | August 2020 | Hull, UK | Apply here Beyond the Woods | August 2020 | Lincolnshire, UK | Apply here Farmer Phil’s Music Festival | August 2020 | Shrewsbury, UK | Apply here Arctangent | August 2020 | Bristol, UK | Apply here Green Man | August 2020 | Brecon, UK | Apply here Beautiful Days | August 2020 | Devon, UK | Apply here Weyfest | August 2020 | Surrey, UK | Apply here Victorious | August 2020 | Portsmouth, UK | Apply here Valley Fest | August 2020 | Bristol, UK | Apply here Phoenix Festival | August 2020 | Cotswolds, UK | Apply here Cambridge Folk Festival | August 2020 | Cambridge, UK | Apply here Off The Tracks Festival | August 2020 | Leicestershire, UK | Apply here End of the Road | September 2020 | Dorset, UK | Apply here Illusive Festival | September 2020 | Northamptonshire, UK | Apply here Worcester Music Festival | September 2020 | Worcester, UK | Apply here Euroblast | September 2020 | Cologne, Germany | Apply here Live at Heart | September 2020 |Örebro, Sweden | Apply here Reeperbahn Festival | September 2020 | Hamburg, Germany | Apply here Equinox Festival | September 2020 | Lincolnshire, UK | Apply here Waves Vienna | September 2020 | Vienna, Austria | Apply here Moseley Folk Festival | September 2020 | Birmingham | Apply here Mercat de Musica | September 2020 | Barcelona, Spain | Apply here Iceland Airwaves | November 2020 | Reykjavik, Iceland | Apply here CURRENT USA, CANADA & SOUTH AMERICA OPPORTUNITIES Tiny Lights Festival | June 2020 | Ymir, Canada | Apply here Blue Ox Festival | June 2020 | Eau Claire, Wisconsin | Apply here NXNE | June 2020 | Toronto, Canada | Apply here Nelsonville Festival | June 2020 | Nelsonville, Ohio | Apply here Epicenter Festival | May 2020 | Charlotte, North Carolina | Apply here Music at the View | May 2020 | Tonasket, Washington | Apply here Texas Music Showcase | July 2020 | San Antonio, Texas | Apply here Red, White & Bluegrass Festival | July 2020 | Beaver Creek, Ohio | Apply here Hopscotch | September 2020 | Raleigh, North Carolina | Apply here Arise Music Festival | August 2020 | Loveland, Colarado | Apply here Springfield Indie Soul Fest | August 2020 | Springfield, Massachusetts | Apply here Rock al Parque | August 2020 | Bogota, Colombia | Apply here Americanafest | September 2020 | Nashville, Tennesee | Apply here Deadwood Jam | September 2020 | Deadwood, South Dakota | Apply here Strawberry Music Festival | Spring/Fall Annually | California | Apply here Joshua Tree Music Festival | Spring/Fall Annually | Joshua Tree, California | Apply here CURRENT AUSTRALIA, AFRICA & ASIA OPPORTUNITIES Bali Spirit Festival | April 2020 | Bali, Indonesia | Apply here Cape Town Coffee Festival | May 2020 | Cape Town, South Africa | Apply here Bayimba International Festival | August 2020 | Uganda | Apply here Winter Fest | August 2020 | Lesotho | Apply here Music Matters | September 2020 | Singapore | Apply here Maldon Folk Festival | October 2020 | Maldon, VIC, Australia | Apply here Mushroom Valley | October 2020 | Yalboroo, QLD, Australia | Apply here Tablelands Folk Festival | October 2020 | Yungaburra, QLD, Australia | Apply here Queenscliff Music Festival | November 2020 | Queenscliff, Vic, Australia | Apply here Thanks Di++O Team for such a great article, we have sent links to your website so that our members can find out more. https://www.dittomusic.com/ Our next blog will pinpoint what you need to consider once you have applied and been accepted to play. We are going to create a check-list that our members can actually use. Best of luck and let us know how you got on.