Jeeni Blog

Helping the next generation of talent to build a global fanbase

Mel Croucher - Multimedia Entertainment - Ahead of his Time.

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Mel Croucher - Multimedia Entertainment - Ahead of his Time.

Today, Jeeni has returned to Crowdcube to raise more funds for helping new talent. Jeeni founding director Mel Croucher says, “I admit we're ahead of our original schedule, but there's still so much more to do. We need to scale our online platform globally now and build our mass artist showcases. Then we can hit all our targets, and give our new artists the recognition they deserve.” If you want to see our pitch click HERE.

Mel has been writing the best-loved column in top-selling tech magazines for over 30 years. Now he's agreed to share his work with all our members. He's a video games pioneer and musician, and to to find out more about Mel check out his Wikipedia page. https://en.wikipedia.org/wiki/Mel_Croucher. Here's one of Mel's latest!

I produced my first multi-media entertainment at the age of eight. It was a birthday gift for my mum. I called it Smellyvision. TV sets had begun to appear in the cleaner homes down my street, but my family was still years away from owning one of those magic boxes with their nine-inch screens. So I made my own. I took a cardboard box and cut a porthole in it, and used my mum's crank-handle mangle to scroll up the storyline that I drew on the reverse of a yard of wallpaper. The soundtrack lasted just under three minutes, which determined the length of my entertainment. It was a recording by the singing cowboy Roy Rogers, played on a shellac disc that spun at 78 revolutions a minute, also driven by a manual crank. But the best bits of my Smellyvision show were the different pongs that accompanied each segment of the story. I can still feel the sting of my mum's flattened hand because I had used her special perfume to enhance the production. The scent was called Evening In Paris, and had been maturing in a little blue bottle too precious to use since the 1930s. I sourced the smell of horses after the coalman's wagon had passed by, and that didn't go down well with my mum either. But how can you have a multimedia show about cowgirls and cowboys without perfume and horseshit?

Capcom had exactly the same idea for their videogame Resident Evil 7, and I was not in the least surprised to discover that it too was horseshit. It was marketed as a "4D candle smelling of old timber and blood", with the brand name Blood, Sweat And Fears, and a burning time of 18 hours. The idea was to fire up the stinking candle to enhance gameplay, having handed over fifteen dollars for the privilege. As I have already said, it was crap, unless of course you managed to knock over the candle during your gaming frenzy, and emulate the zombies in the game by setting fire to your face.

It wasn’t the first time that Resident Evil had been used to extort money for idiotic multimedia ideas. Back in 2005, there was a crummy accessory for the Nintendo Game Cube device called the Resident Evil 4 Chainsaw Controller. It was nothing more than a standard Game Cube handset with a vibrator unit and a "realistic chainsaw roar", that sounded like a wasp trapped in a jam jar. But gamers seemed to be willing to lay out fifty dollars for the privilege of acting like dorks, so what do I know. In fact Nintendo are serial abusers when it comes to dopey add-ons. Who can forget their Super Scope wireless light gun? Well, just about everybody, it turns out. It was a truly dreadful lump of overpriced plastic that only worked with a handful of games, and devoured AA batteries at the rate of six every four hours. And how about the Nintendo Power Pad which cost anything up to two hundred bucks way back in the 1980s. This was nothing more than a little shiny mat with a dozen or so pressure sensors in it. The idea was to jump around its red and blue squishy bits in order to trigger actions during video gameplay, and break your ankles in doing so. That's why most players resorted to cheating, by going down on all fours and using their fists to bash it into submission,

My favourite Nintendo multimedia device is the DK Bongo. It's a totally stupid pair of miniature bongo drums, which suits me just fine. There's a built-in microphone to monitor my bongo-playing skills, and help track my progress as I play along to some of the worst music tracks in recorded history. To be honest, it works just as well if I clap my hands or produce fart noises, but sometimes honesty is not the best policy. After years of misuse, my DK Bongo still works fine and gives me innocent pleasure. Which brings me back to Resident Evil.

Since its launch, the Resident Evil series has generated just over one billion dollars, making it the most profitable videogame spin-off in history. The only reward I ever got for my Smellyvision efforts was a sore arse. But I have never claimed to be a profiteer in these matters, only that when it comes to multi-media innovation I have always been way ahead of my time.

Click HERE to visit or return to jeeni.com

17
Aug

Jeeni awarded Mover and Shaker status

Crowdcube have awarded Jeeni Mover and Shaker status. As of noon today, Jeeni is officially a "Crowdcube Hot Investment Opportunity." Many thanks to our investors for making it happen, and to Crowdcube for the accolade in recognition of us raising two-thirds of our target in less than a week. We now look forward to even greater success, as we aim towards 100% and then onwards to overfunding. With our detailed expansion program in place, the Jeeni traction continues to gain momentum. Today's audit is showing 2,395 active artist showcases, audience access of 2,693,700 worldwide, and a month-on-month growth rate of 4.1%. If you are happy to take Crowdcube's advice that Jeeni is a Hot Investment Opportunity, then who are we to disagree. Thanks again! Within days of going public on Crowdcube, Jeeni reached 67% of our overall £150K target. As you can imagine here at Jeeni HQ we are celebrating. After all our extremely hard work we are delighted that so many investors share in our vision. Jeeni is a fast-growing entertainment company that rewards independent musicians and performers ethically and safely. Where artists get to keep 100% of everything they make. Check out our pitch and grab your share today. *Capital at Risk https://bit.ly/3BhEeia

10
Jun

26,426 views of Jeeni Blogs since we launched Crowdcube

With 5 days to go on Crowdcube we are reflecting on what we could have done better and how we could have improved our campaign, as well as on our successes. Even though we "bust a gut" working 7 days a week for 5 months, we always want to reflect and improve where we can. Both Mel and I are academic in terms of looking at all the options and possibilities and like to analyse our work, and most days we take time to look at how things could be improved. We are not critical of each other, just honest and reflective in an open and supportive way. Jeeni, the social music platform that brings artists closer to their fans and shares revenue ethically, has successfully raised over £340K on Crowdcube across three rounds. If you want to see our pitch click HERE. As part of the campaign we launched Jeeni.blog which has been a huge success and we have had over 26,426 active views, and my LinkedIn has over 12,000 followers. LinkedIn has become my preferred social media and we have genuinely started moving away from Twitter and Instagram. I find it much more professional, interesting and informative. So as part of our learning we are going to learn how LinkedIn can best support Jeeni going forward. Our Facebook Group Independent Musicians and Performers has also been a huge success with over 2,500 new and active members with organic growth, and over 1,300 posts, comments and reactions with no advertising spend, engaging with over 30,000 unsigned artists with a zero cost of acquisition. Click HERE to visit or return to jeeni.com

14
Oct

Interview with Budding R&B Singer-Songwriter NNAOMI

Jeeni's EJ Salako got to chance to interview NNAOMI at this year's Victorious Festival, an R&B/soul singer-songwriter from Portsmouth UK. She discussed her influences, inspirations, and where she sees herself in 5 years. Naomi describes her music genre as R&B, neo-soul and alternative R&B. She discovered her passion for creating music during the coronavirus pandemic. Sharing that when the country was in lockdown she found herself having nothing to do in her free time. However, this gave her the time to reflect on her future and Naomi realised she wasn’t fulfilled. Although Naomi has always enjoyed singing, she never previously took it seriously and just sang for fun. She told us that one day she was invited to the studio with a friend, and “he was like why you don’t jump in the booth quickly and I was like okay, and it was lit”. As a result, this experience pushed Naomi to start creating her own music in February 2021. Naomi is inspired by a mix of different artists including Whitney Houston, Michael Jackson, Tyler Creator, and Chris Brown. Using elements from these in her music, she explains she can write an entire song within 15 minutes when inspired by a good beat. Adding that “I think the beat is my Muse”. Following that her favourite track that she has released is “Like me” a soulful R&B song. Naomi explained - “My heart is on my sleeve, emotions everywhere, you know the vibe”. Closing the interview Naomi shares her future goals: With the hopes to be able to make music her full-time career and to be performing on bigger stages. We can't wait to see more from NNAOMI and continue to follow her as she grows as an artist. Watch the full video interview here: https: https://jeeni.com/nnaomi-inside-story-interview/ JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience. • Firstly we give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make.• Secondly we empower our audience and reward them every step of the way.• Thirdly we promise to treat our members ethically, fairly, honestly and with respect. Additionally, you can check out NNAOMI’s showcase here: NNAOMI | Showcase | JEENI. As well as other showcases to add to your playlist. jeeni.com.