Jeeni Blog

Helping the next generation of talent to build a global fanbase

Mel Croucher - Multimedia Entertainment - Ahead of his Time.

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Mel Croucher - Multimedia Entertainment - Ahead of his Time.

Today, Jeeni has returned to Crowdcube to raise more funds for helping new talent. Jeeni founding director Mel Croucher says, “I admit we're ahead of our original schedule, but there's still so much more to do. We need to scale our online platform globally now and build our mass artist showcases. Then we can hit all our targets, and give our new artists the recognition they deserve.” If you want to see our pitch click HERE.

Mel has been writing the best-loved column in top-selling tech magazines for over 30 years. Now he's agreed to share his work with all our members. He's a video games pioneer and musician, and to to find out more about Mel check out his Wikipedia page. https://en.wikipedia.org/wiki/Mel_Croucher. Here's one of Mel's latest!

I produced my first multi-media entertainment at the age of eight. It was a birthday gift for my mum. I called it Smellyvision. TV sets had begun to appear in the cleaner homes down my street, but my family was still years away from owning one of those magic boxes with their nine-inch screens. So I made my own. I took a cardboard box and cut a porthole in it, and used my mum's crank-handle mangle to scroll up the storyline that I drew on the reverse of a yard of wallpaper. The soundtrack lasted just under three minutes, which determined the length of my entertainment. It was a recording by the singing cowboy Roy Rogers, played on a shellac disc that spun at 78 revolutions a minute, also driven by a manual crank. But the best bits of my Smellyvision show were the different pongs that accompanied each segment of the story. I can still feel the sting of my mum's flattened hand because I had used her special perfume to enhance the production. The scent was called Evening In Paris, and had been maturing in a little blue bottle too precious to use since the 1930s. I sourced the smell of horses after the coalman's wagon had passed by, and that didn't go down well with my mum either. But how can you have a multimedia show about cowgirls and cowboys without perfume and horseshit?

Capcom had exactly the same idea for their videogame Resident Evil 7, and I was not in the least surprised to discover that it too was horseshit. It was marketed as a "4D candle smelling of old timber and blood", with the brand name Blood, Sweat And Fears, and a burning time of 18 hours. The idea was to fire up the stinking candle to enhance gameplay, having handed over fifteen dollars for the privilege. As I have already said, it was crap, unless of course you managed to knock over the candle during your gaming frenzy, and emulate the zombies in the game by setting fire to your face.

It wasn’t the first time that Resident Evil had been used to extort money for idiotic multimedia ideas. Back in 2005, there was a crummy accessory for the Nintendo Game Cube device called the Resident Evil 4 Chainsaw Controller. It was nothing more than a standard Game Cube handset with a vibrator unit and a "realistic chainsaw roar", that sounded like a wasp trapped in a jam jar. But gamers seemed to be willing to lay out fifty dollars for the privilege of acting like dorks, so what do I know. In fact Nintendo are serial abusers when it comes to dopey add-ons. Who can forget their Super Scope wireless light gun? Well, just about everybody, it turns out. It was a truly dreadful lump of overpriced plastic that only worked with a handful of games, and devoured AA batteries at the rate of six every four hours. And how about the Nintendo Power Pad which cost anything up to two hundred bucks way back in the 1980s. This was nothing more than a little shiny mat with a dozen or so pressure sensors in it. The idea was to jump around its red and blue squishy bits in order to trigger actions during video gameplay, and break your ankles in doing so. That's why most players resorted to cheating, by going down on all fours and using their fists to bash it into submission,

My favourite Nintendo multimedia device is the DK Bongo. It's a totally stupid pair of miniature bongo drums, which suits me just fine. There's a built-in microphone to monitor my bongo-playing skills, and help track my progress as I play along to some of the worst music tracks in recorded history. To be honest, it works just as well if I clap my hands or produce fart noises, but sometimes honesty is not the best policy. After years of misuse, my DK Bongo still works fine and gives me innocent pleasure. Which brings me back to Resident Evil.

Since its launch, the Resident Evil series has generated just over one billion dollars, making it the most profitable videogame spin-off in history. The only reward I ever got for my Smellyvision efforts was a sore arse. But I have never claimed to be a profiteer in these matters, only that when it comes to multi-media innovation I have always been way ahead of my time.

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12
Mar

Bowie Vinyl, is Heaven Sent

New David Bowie vinyl is heaven sent, for fans and collectors alike. We all have phones and computers bulging with playlists or demand 'Alexa' instantly plays a chosen track. However, the buzz around vinyl is real, after years of being cast off to the world of the geeky collector. If you have never sat next to a deck and placed a needle on a record, you've missed one of the joys of life. Record labels are now taking vinyl more seriously than they have probably done for 30 years and production is now seen as key to any new release. January 8th 2021 would have been David Bowie's 74th birthday. To mark this occasion, Parlophone/ISO are offering two previously unreleased cover versions, pressed onto a limited edition, double-sided 7" single. This heaven sent vinyl offers the tracks, 'Mother' by John Lennon and Bob Dylan’s 'Tryin' to Get to Heaven'. David Bowie - new double-sided release The 7” single is limited to 8147 (Bowie's birth date) numbered copies, 1000 of which will be on cream coloured vinyl, available only from the official David Bowie store and Warner Music’s Dig! store (the remainder will be black). Both tracks will be available to stream and download. Bowie's version of 'Mother' was produced by Tony Visconti in 1998 for a Lennon tribute, that never materialised. It was originally recorded by Lennon for his 1970 album John Lennon/Plastic Ono Band. Bob Dylan’s original 'Tryin' to Get to Heaven' was released on his 1997 'Album of the Year' GRAMMY winning 'Time Out Of Mind'. David’s version was recorded in February 1998 during the mixing sessions for the ‘LiveAndWell.com’ album. As if this wasn't enough for the die-hard Bowie fans and vinyl collectors, Parlophone are also marking the 45th Anniversary of Bowie's 10th studio Album, 'Station To Station' with a limited edition pressing in red and white vinyl, to be released 22 January 2021. David Bowie - 'Station to Station' anniversary release Originally released 23rd January 1976, it has remained a classic among fans and critics alike. The album was unusual as it contained just six tracks, but still offered at a little over 38-minutes of music. 'Station to Station', was the first David Bowie album to become a bigger commercial success in the USA, than in the UK. It reached #3 on the Billboard 200 and #5 on the official UK album chart. Four of the 'Station To Station' tracks were released as commercial A-sides by RCA, with 'Golden Years' being the pre-album hit on both sides of the Atlantic. The song scored Bowie yet another top ten just in time for the Christmas UK chart in 1975, where it remained right up to the release of the album in January 1976. 45 years on from its release, 'Station To Station' is now seen as a musical bridge between the ‘plastic soul’ of 1975’s 'Young Americans' and the start of Bowie’s Berlin era with 1977’s 'Low'. For more information go to: www.davidbowie.com

03
Mar

Artist Focus: Nnaomi

Describing her own music as “euphoric, experimental and nostalgic”, Nnaomi is paving her own exciting path in the RnB and neo-soul corner of music.  Portsmouth based Nnaomi has been an essential Jeeni artist for some time now and has most recently added her newest single, ‘Hate Me’ to one of Jeeni’s most rapidly advancing and growing channels, RnB (https://jeeni.com/channel/all-channels/r-and-b/). “At just over 2 minutes long, 'Hate Me’ still manages to progress so organically and timely; it takes its time to set the pace and tone of the story told in the lyrics. At the climax of the track, it feels like Nnaomi’s painful memories begin to swirl more unstably around her head as samples and synths begin to distort, warp and spin around the stereo space. These flittering pieces of audio eventually start to drown out Nnaomi’s voice, painting a tragic image of her thoughts and guilt becoming overpowering and too much to process.” Check out the full review of ‘Hate Me’ here: https://jeeni.com/blog/nnaomi-hate-me-single-review-blog-jeeni/   This newest track promises a lot from Nnaomi and if her short collection of singles says anything at the moment, it’s that she can deliver on them all. Nnaomi describes her singles as “little stories”, “I say this because the songs I make come from my real emotions and real experiences, the beats I choose actually bring emotions and thoughts out of me I feel like I suppress because I’m surprisingly not very good at talking about my feelings, so instead I put it in songs. It’s the easiest way for me to express myself”. From this analysis into her own work, it’s no longer a mystery as to why so much emotion is contained in tracks like ‘Like Me’ and ‘Hate Me’.  Mental health, and processing emotions healthily is certainly a recurring theme in Nnaomi’s work, as she explains, “Something that inspires me is my own ability to take advantage of the fact that sometimes my emotions are intense, finding a way to execute it in a healthy way has been amazing because I’m so used to bottling it up, which wasn’t beneficial”. Besides from her methodology in utilising emotions as a key inspiration for her work, Nnaomi’s has some specific masters in the alternative RnB genre to thank for her curious and adventurous creative tendencies. Progressive soul artist, Frank Ocean is a major influence for Nnaomi, as is modern neo-soul singer, SZA.  When asked about the similarities in the titles of ‘Like Me’ and ‘Hate Me’, Nnaomi noted that the connection was both coincidental but likely sub-consciously intended at the same time, “I wanted to portray my mental state in a way that was artistic. “Like Me” was written when my views and thoughts on certain things were hopeless and reminiscent. “Hate Me” is like the healing sister. The one that’s accepted the way that “love” and its experiences can sometimes change you for the worst. A much more self-aware and grown-up outlook on love and how to deal with it”; a poignant and layered insight into this partnership of singles.   Nnaomi hints at longer projects in the future, however she's currently happy “taking it one step at a time” with fantastic singles like ‘Party’s Over’, ‘Like Me’ and ‘Hate Me’. She’s also excited to arrange more live shows this year as restrictions are the lowest they’ve been in years.   Follow Nnaomi on socials to stay updated on what she’s working on:  Twitter: https://twitter.com/nomesm_   Instagram: https://www.instagram.com/naomim_0/   Check out Nnaomi’s showcase on Jeeni: https://jeeni.com/showcase/nnaomi/   How can Jeeni support artists like Nnaomi?   JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience.  artist biography • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make.  • We empower our audience and reward them every step of the way.  • We promise to treat our members ethically, fairly, honestly and with respect.  • Access to artist liaison and a supportive marketing team. 

06
Jun

For the Love of words - why writing it out makes the best therapy.

By Sammie Venn. Jeeni's Official Writer, Columnist and Blogger I have been an avid bookworm all my life. I used to read under the covers by torchlight when I was little and wake up bleary eyed but full of wonder. Delving into alternative worlds until the early hours, I would write stories and music imagining I was part of those mystical realms. Even though I was only 10 I understood the power of words. Their lyricism was captivating, and the songs I wrote became part of me, despite the fact that I could not hit a single note on key. My grandmother was an Opera singer, so my dulcet tones were put to shame, but it never stopped me belting out a melody in the shower as I grew older. Little did I know that verse would be my go-to therapy and expression of humanity in later life. Art in any form is therapeutic. Macklemore wrote that “Music moves people. It connects them in ways that no other medium can. It pulls heart strings. It acts as medicine” . Whether it is playing an instrument, reading, painting or writing, creative activity in any guise will have a positive impact on our mental health. Music is to the soul what words are to the mind, it’s all about turning a cacophony of phrases into poetic verse. I have always described it as a cathartic vent; enabling a confrontation between the most of powerful demons as well as deepest desires. Poetry is my chosen genre these days; it helps to make sense of chaotic thoughts in a non-sensical way. Iambic pentameter, rhythm and rhyme gives a structure to the subconscious and coherence to thought. David Richo author of “How to be an adult” said that “Our wounds are often the openings into the best and most beautiful part of us - Our tears are precious, necessary, and part of what make us such endearing creatures.”  Just like a piece of music, giving your thoughts a physical shape helps them to form a new arrangement. Why not spend 10/15 minutes a day brain dumping. I always finish a liberating mind sweep with a gratitude list. It helps me to feel invigorated and more energised. Write from your heart, not your mind. Get those words down on a page, it doesn’t have to be rational, make sense to others or be the next prize winning tome. Writing therapy is about you as an individual clearing headspace for renewal and recovery. Don’t censor or perfect just let your feelings be part of a free flow process. Tune into those emotions, stay as present as you can with them and let the page hold onto them so you don’t have to. Fictionalise yourself. Create a third person version of you - I have employed this technique numerous times it is like writing for self-knowledge. The plethora of journals that sit on my bookshelves describe hope, abundance, love, passion, desire, fear and all manner of emotions in between. In understanding how I wanted to feel, I was able to get creative and fall in love with a whole new way of being. As the Beatles so appropriately said “take a sad song and make it better”. So I would like to share one of my poems with you its called “ Wild Child”.