Jeeni Blog

Helping the next generation of talent to build a global fanbase

Baby Panna, ‘Golden’ - Single Review

/ By Doug Phillips
Baby Panna, ‘Golden’ - Single Review

The final track from Baby Panna’s debut mixtape, ‘Vibes and Energies’ leaves the project with an honest and powerful impression that’s not easy to forget. The track tackles issues of race that are fuelled from real-life experiences and personal struggles.  

Baby Panna has been an essential component of Jeeni and its hip-hop and rap channels since last Summer. He performed and was interviewed as a part of last year’s Victorious festival and has been an incredibly important and keen artist for Jeeni’s mission. 

The instrumental landscape set for this frank and passionate narrative is an atmospheric and soulful wave of spaced-out beats and crackly samples. The warm, vintage fuzz of the sample, which opens the track, lays out a wistful, lo-fi vibe, reminiscent of old-school hip-hop. The beat leaves room for Panna to say what he needs to, to conclude his impactful and polished mixtape. A reverbed clave ripples through the sample and the rumbling sub bass as an understated percussive snare keeps the pace. 

Panna reflects on his blessed life as a comparison to his ancestors who lived through even more difficult and blatant times of discrimination and struggle, “The lifestyle that I live is golden”. The emotion carried in the lyrics almost conveys a sense of guilt and mixed emotions with his happiness when contrasted with the struggle embedded in his ancestry. However, in actuality, it's more likely that he’s reflecting on how lucky he is and that he should cherish his success, “I’ve got to make the most of this shit”. 

The clarity and focus of Panna’s vocals play a huge role in carrying the intention and emotion on this track. Where other rappers mumble and obscure their lyrics behind a sleepy and dull delivery, Baby Panna does not once miss an opportunity to express himself on ’Golden’.  

Check out the video for Baby Panna’s ‘Golden’ here: https://jeeni.com/baby-panna-golden/

Check out Baby Panna’s showcase on Jeeni, here: https://jeeni.com/showcase/babypanna/

How can Jeeni support artists like Baby Panna?  

JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience.  

• We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make.  
• We empower our audience and reward them every step of the way.  
• We promise to treat our members ethically, fairly, honestly and with respect.  
• Access to artist liaison and a supportive marketing team. 

06
Jun

Huawei to Hell

Today, Jeeni returns to Crowdcube to raise more funds for helping new talent. Jeeni founding director Mel Croucher says, “We’re ahead of our original schedule, but there’s still so much more to do. We need to scale our online platform globally now and build our mass artist showcases to hit all our targets, and give our new artists the recognition they deserve.” If you want to see our pitch click HERE. Mel has been writing the best-loved column in top-selling tech magazines for over 30 years. Now he’s agreed to share his work with our members. He’s a video games pioneer and musician, and to to find out more about Mel check out his Wikipedia page. https://en.wikipedia.org/wiki/Mel_Croucher. Here’s Mel’s latest! Trade wars are dangerous. When tariffs are imposed, and when sanctions get slapped on, and when one nation ceases to trade with another nation, then a trade war has a funny habit of turning into a real war. And here we all are, slap bang in the middle of a lulu of a trade war between the world’s two most powerful states. This is a trade war that’s not based on essentials like oil, or wheat, or toilet paper, but a trade war based on the pixies and fairy-dust of software algorithms. One day a peace treaty is waved, next day missiles are launched. Here is what happened in the future. The proxy war between the Donald Trump and Boris Johnson axis against Xi Jinping didn’t affect me much, seeing as I had never owned a Huawei handset. I admit that I did find some comfort in the fact that cellphone zombies became totally bereft at the prospect of not being able to view TikTok on their little Chinese screens. All I could say to those morons was - suck it up guys, you had it coming! In the first few hours of the Huawei denial of service attacks, the bewilderment and confusion of being unable to access social media apps soon turned to anger. This was triggered by the fact that the masses were unable to access social media apps to tell one another that they could not access social media apps. They soon realised they couldn’t remember any contact details of any of their virtual friends, or why they were virtual friends in the first place. Neither could they remember where they were, or where anything else was, or how to find their way around the real world at all. And without the Uber app they found themselves physically marooned within the perimeters of their ignorance. Deliveroo failed to respond the following day, so to avoid starvation, people who had a strong sense of smell managed to find their way to MacDonalds. But the computers were down and riots began when the Cola ran out, as slow-motion customers blamed Covid19 for the fact that China and the USA were having a software spat. That night, the younger, more active elements of society went on the rampage and looted Tescos for pot noodles, which was a total waste of effort because the electric kettles no longer worked, thanks to smart-meter reliance on dodgy apps. Tuesday evening, after martial law and compulsory prayers, the county lines failed to supply recreational drugs to their app-driven client base, and hospitals were targeted to fill the gap in the market. Amusing video clips of the descent into chaos were not shared, not because of any sense of social responsibility but because Instagram was kaput. This added to the howling rage of the mob more than somewhat. Then, not long after the dogs began to disappear, the hunting of the weak began, and there was the smell of woodsmoke and bacon in the air. On a more positive note, a lot of overweight people slimmed down fast and learned new skills like shadow puppetry and crossbow production. And so it was that all those predictions how civilisation would end as the result of electro-magnetic-pulse attacks turned out to be wrong. There was no need to launch missiles, zap communications or fry every electronic circuit in the land. All it took was an old man with an orange face to start a pissing contest. The irony that the old man’s preferred means of communication was Twitter is not lost on me, but then I don’t need Google Maps to tell me that we’re all up shit creek without a paddle. And that, dear reader, is how come we all ended up on the Huawei to Hell.

12
Mar

Live Virtual Gigs in the Gaming Metaverse

In November last year, a live virtual gig took place in the gaming Metaverse of world platforms. Rapper Lil Nas X took to the stage in Roblox, and performed in a free-to-view event, which broke all previous records to become one of the the most viewed concerts of all time, pulling in a worldwide record-breaking audience of over 35-million visits. Lil Nas X's Virtual Gig - Credit: Still Roblox is a platform of over 50-million user designed video games. The concert was their first, but they have also partnered with music label Monstercat and delivered an album release party for Ava Max. Could this collective gaming audience be the music world's perfect audience of the future? Taking inspiration from Lil Was X's videos and songs, various stages were created for in-game virtual performances using PBR rendering, lighting, shadowing and facial recognition technologies available on the Roblox platfom. Speaking ahead of his performance, Jon Vlassopulos, global head of music at Roblox, said: “We’re thrilled to partner with Columbia Records to bring Lil Nas X fans and the Roblox community together in an entirely new way.“This concert with Lil Nas X will transport players and their friends into the metaverse, and bring to life the future of what immersive, social experiences can look like.” The experience is a long way from the first pixelated forms of performers or being able to control Michael Jackson in the 1990's 'Moonwalker' whilst he rescues children to the sound of his hit 'Smooth Criminal'. However, the online gaming world became a far greater player when Grand Theft Auto realised the potential of licensed music. They allowed players to access perfectly curated radio stations whilst creating chaos and mayhem in the streets of Miami. Michael Jackson in the Moonwalker video game Roblox are not the only gaming platform to take on the music gig. Fortnite allowed Travis Scott to host a gig from a stage in the water off the resort of Sweaty Sands. People attended the concert from wherever they were in the game, as their personally created avatar, whilst they continued to fire at the people around them. Travis Scott's Virtual Gig in Fortnite The following concert was brief, just a 10-minute pop of Scott's hits, with incredible visual pyrotechnics. The world of Fortnite transformed kaleidoscopically around Scott and the artist came right up to the viewers, giving the sense of being able to reach out and touch him. One moment, fire poured from his body; the next, his face melted to reveal a robotic skull. According to developer Epic Games, more than 28m people watched the show. Gaming Metaverse platforms like Roblox, Minecraft and Fortnite are being chosen for these live virtual gigs because their worlds are moving into something beyond gaming. The platforms are used by kids wanting to hang out with their mates and socialise, a virtual environment which has become so relevant and meaningful to the users during the pandemic lockdowns.

09
Feb

Nnaomi - ‘Hate Me’ Single Review

Nnaomi evokes even more emotion and sentiment with her swirling, impactful and atmospheric new single, ‘Hate Me’.   This new single from Nnaomi should certainly be praised for its daring and experimental nature. Currently, RnB and neo-soul are genres that are often at risk of being represented in incredibly dull and uninspired forms. Dragging structures, tired performances and bland instrumentation plagues the style, especially in the mainstream. Which is why a progressive, texturally interesting and innovative RnB single like ‘Hate Me’ is so important for that corner of contemporary music; it displays that even a genre that has travelled as far as RnB still has room to change, adapt and evolve.  The track begins with a lo-fi aesthetic due to the old home video tape that crackles over the opening piano. This nostalgic tone is then instantly contexualised with the opening lyrics, “Reminiscing on old days.” I think this clear emotive intention and focus from Nnaomi powers this single and is the main reason why the alternative creative choices work so well.  The filtering bass synth introduced near the middle is used as an early hint that these retrospective thoughts could be too much to deal with and are at risk of overwhelming her. This is then interrupted by Nnaomi trying to explain herself. The moment she sings “explain”, the intense bass is silenced, as is the emotional use of reverb and echo on her voice. This is a fantastic example of a production technique being repurposed as a narrative device.  At just over 2 minutes long, this track still manages to progress so organically and timely; it takes its time to set the pace and tone of the story told in the lyrics. At the climax of the track, it feels like Nnaomi’s painful memories begin to swirl more unstably around her head as samples and synths begin to distort, warp and spin around the stereo space. These flittering pieces of audio eventually start to drown out Nnaomi’s voice which paints a tragic image of her thoughts and guilt becoming overpowering and too much to process.  The production prowess needed to craft such a powerful, yet carefully crafted wall of noise is impressive and brave, considering that Nnaomi’s voice is so delicate and vulnerable on this track. The dissonant and wild synths heard towards the end are kept in a cage just big enough to have a volatile effect but small enough as to not overpower too much in the mix.  The direction Nnaomi decided to go with this track is obviously genius however, the only way I could imagine it becoming more impactful is if the crescendo of noise grew even more and briefly took over completely before clearing out and finally letting her breathe.  Nnaomi has now contributed two tracks to Jeeni’s RnB channel and we look forward to expanding the channel with similarly brilliant tracks in the future. Nnaomi has been a keen member of Jeeni’s mission for several months now. She sat down for an ‘Inside Story’ interview last summer at Victorious Festival in which she mentions her influences and favourite artists which ranges from Tyler, The Creator to Whitney Houston. Jeeni would love to flood our RnB channel with more acts just like Nnaomi, so reach out to us on social media if you'd like to contribute your work to Jeeni's library of talent: Instagram: https://www.instagram.com/jeenimusic/   Facebook: https://www.facebook.com/jeenimusic   Twitter: https://twitter.com/jeenimusic   Check out Nnaomi's showcase on Jeeni: https://jeeni.com/showcase/nnaomi/   How can Jeeni support artists like Nnaomi?   JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience.   • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make.  • We empower our audience and reward them every step of the way.  • We promise to treat our members ethically, fairly, honestly and with respect.  • Access to artist liaison and a supportive marketing team.