Jeeni Blog

Helping the next generation of talent to build a global fanbase

Bradley Jago - A Brilliant Artist Exploring Queer Identity

/ By Admin
Bradley Jago - A Brilliant Artist Exploring Queer Identity

 

When you first listen to Bradley Jago, right away, you are overpowered by the sheer force of his voice. It takes centre in what feels to be an intimate stage, one that exists outside of space and time, where you and only you become privy to not only the beauty of Jagos soulful voice, but also the profoundness of his lyrics. 

Rain is a song that is full of feeling, full of something rare in music - accountability. Jago tells me that the song is about change, letting the rain wash over you and forgetting the mistakes that youve made. He asks if we can hear the rain pour, and we can. Behind the beat, there is the unmistakable pitter patter of gentle rain sounds. But this question conceals another. When talking to Jago about the intention of the song, he told me: I was… looking back at everyone I dated and I was like Oh damn, theres some people that Ive actually fucked over a little bit.” …  And Rain is an apology to those people, to say Ive changed now, and even though I have caused you pain, I hope we can move forward after. [It] is a metaphor for the pain I have caused them.” 

The song itself has smooth jazzy influences. Jagos clear voice overlaps itself in a layered harmony with a gentle underscored bass, Jago seemingly having a quiet moment of reflection to himself, as he sings to let it rain”. The songs intimacies are intentional. According to Jago Its kind of like a quiet moment to yourself. Youre at the gig with me in this intimate venue.” 

Then, the drums kick in. There is a desperation to the song emphasised by the changed tempo - the emotion becomes fevered as he sings let it rain” - the words repeating, creating a heightened emotional effect - it feels as if he is begging, bargaining, hoping. There is no longer just a sweetness and a softness and a sadness. There is a frenzy, a fury to be understood. And thats what love, remorse, and pain is like. 

Theres also important depth to be acknowledged within Jagos music. Jago himself is a queer artist, who writes from the queer perspective. Why is this important to be acknowledged? Because in a song that is this intimate and honest, you need to understand why it is also brave. 

Queer identity comes with an enormous amount of negatives - its a terrifying thing to out oneself, and make yourself inherently vulnerable to the disdain of others, and also yourself. Jago is changing the game by bringing this honesty to his music, in a world where queer people still find themselves being judged, discriminated against, the context of one love song can change from being a sweet romantic piece to a dramatic profession of bravery.

Jago is interested in analysing both sides of the spectrum of queer experience. I think Id want to write about the negatives [of queer identity]. Being queer is celebrated a lot (as it bloody well should be). But also there are negatives that people arent talking about.” 

Its important to note that queer art, music and writing should not be made distinct by its queerness. Of course it adds depth and context to the art itself, but it is important to acknowledge the art as full of feeling, and therefore, universality. As Jago himself points out: If I can relate to a straight song, a straight person can relate to my queer song.” 

So whats in store for Jago for the future? He is doing festivals Victorious, and The Peoples Lounge -  “Because the music is so honest, I dont want to do too much to the music. I want it to be really raw and still sound great - but very authentic and sound like its coming from my soul.” He also tells me: Im writing a track at the moment called New Gay Sadness(theres a little snippet available on Jagos instagram) - its about the gay yuppies in London who are living their life but cannot find love. Theres a lot of pressure… ‘okay, were getting to a place of equality, still a long way to go… its like oh you should be happy nowbut you have all these other life pressures of why arent you in a relationship. Why havent you achieved this yet?’”

You can catch Bradley at the Victorious festival on the People's Lounge stage at 5:10pm on the 27th of August. Listen to his amazing track RAIN here Here

 

 

12
Mar

Crowdfunding Prize Draw, Win-Win with #ilovelive

There is currently an event happening, which reads like a memorabilia collector's wishlist. Using the hashtag #ilovelive, a Crowdfunding prize draw is a win-win, for the donation recipients and the prize winners. The event has so far raised over £575,000 and seen 64 Lots offered up by a variety of artists from right across the music world. These lots have now closed but there are still 21 up for grabs, including a DJing gig with Idris Elba, a signed snare drum from Dave Grohl, the original Spice Girls Union Jack Sofa and Frank Turner offering a 'Lifetime' guest pass for two. #ilovelive - Idris Elba The fund was set up by charity, Stagehand to raise funds for the behind the scenes and backstage crew of gigs and live events. Many of these staff are self-employed, so did not qualify for furlough or any of the grants offered. Some have suffered real hardship over the last year due to the effect of the lockdowns on the music industry. #ilovelive - Dave Grohl With the same charitable intentions, Nick Cave and the Bad Seeds have set up their own Crowdfund prize draw. Nick and his band have generously collated over 100 items between them. The items being offered include, signed guitars and keyboards, plus gig tickets, art and gift vouchers. Having been forced to cancel their 2021 tour at the end of last year, the band realised the impact and knock on this would have on their support staff, so felt compelled to soften the blow for them. https://twitter.com/nickcave/status/1362352225780183047?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1362352225780183047%7Ctwgr%5E%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fwww.nme.com%2Fnews%2Fmusic%2Fnick-cave-foo-fighters-launch-new-crowdfunders-raise-funds-road-crew-2883669 Nick Cave and the Bad Seeds Entrants for both prize draws can purchase a single ticket for £5 and there is no limit on the amount of tickets you purchase. Both draws close in March 2021, so check the sites for details and to hand over your dosh to a great cause. ww.jeeni.com #ilovelive Nick Cave and the Bad Seeds

04
Jun

Steve Salvari is backing Jeeni

Steve Salvari, the London-based music producer, singer, song-writer and musician has played an integral part in shaping the British musical landscape, and his work is cited as vital reference points in the chronology of British Pop, Soul and Jazz Funk. His CV reads like a Who’s Who of musical luminaries, working with artists from a broad spectrum of genres, including Chaka Khan, Robert Palmer, Barry White, Billy Ocean, Lulu, Aswad, Jonathan Butler, Natalie Cole and Omar. Now Steve has joined Team Jeeni as our latest ambassador and mentor, and he’s passing on his experience and support to the new generation of Jeeni artists. Steve says, “Many others have tried and failed to support unsigned artists achieve their dreams, but the difference with Jeeni is the strength of the management team and their experience and connections in the industry. The Jeeni team are straight talkers, very focused, fully transparent with an unstoppable attitude to make Jeeni a huge success.” Welcome aboard! Steve Salvari

15
Dec

Giack Bazz - 'Childhood Dream' Album Review

Back in 2016, Giack Bazz released his first album, ‘Childhood Dream’. The debut of the Italian singer-songwriter is a dazzling and transportive dive into nostalgia, sentimental imagery and grief. After losing his mother at a young age, Giack had a mountain of un-processed emotion that he had to unleash, and ‘Childhood Dream’ is packed to each corner with every truth and painful memory Giack had to give.  Although Giack has now expressed his talent and creativity across many ground-breaking projects, including a giant 366 track album as a part of ‘The Royalty Instrumentality Project’, it can sometimes be incredibly insightful to reflect on the origins and context of fascinating and experimental artists. By looking at where an artist has been, in contrast to where they currently find themselves, you can gain an informative, albeit condensed idea of their journey as a person as well as a creative. In many ways, this beautifully in-depth debut inadvertently set out a loose blueprint for Giack’s future as an artist.  In comparison to Giack’s later work, ‘Childhood Dream’ tends to have a more fundamental and focused attitude to instrumentation and production techniques. The simplicity and clarity in these stripped-back arrangements end up giving the album a charming and effective tone as it doesn’t distract from the source of the bitter-sweet narratives: Giack’s voice.   Speaking of Giack’s voice, it's so expressive and rich in this album which is only enhanced with the use of double-tracking which fills the stereo space up with his emotional intent. Giack harnesses deep-set and perhaps previously under-processed feelings and thoughts in his performances. As he put it himself, “The album is the closure I needed to my childhood. It is an acknowledgement, the acceptance that the dreams we have and the rose-tinted glasses we have are painful to remove.”  In terms purely of songwriting and production choice, ‘Morning’ is a clear highlight for me on this album. The decision to have thrashing, distorted guitar with no accompaniment other than Giack’s voice works so well in the choruses and draws attention to the part instead of masking it with layers of bass and drums. The reverb on the two parts that make up the song creates a clear physical space causing an authentic sensation of atmosphere and immersion.  The joyous home-video samples from Giack’s childhood, heard in the title track, have a slightly melancholic and touching intention relating to how he honours his late Mother. As Giack put it, “The songs have some noise collections from my family tapes and it's a way to honour her memory and to tell her that I understand why she tried to keep the truth.”  This album is often dark and pained, especially in the penultimate track, ‘Piazza Roma’. Although (unlike the others), the track is exclusively sung in Italian, I don’t believe understanding the lyrics is necessary to comprehend the pain in this harrowing and anguished piece. In the verses, the guitar is exhausted as though it itself is emotionally drained. It sluggishly carries the jangling chords all by itself, as Giack gives a similarly tired, yet determined vocal performance. Just before the choruses, a pause can be heard as though Giack is about ready to resign to grief, yet triumphantly, he rises up to sing his heart out in his native tongue.  With the ‘This Is the Beginning’ intro and ‘This Is Not the End’ outro, Giack opens up his personal origin yet refuses to close it at this point because although, as Giack stated, that without his childhood bereavement, “I’d be someone else”, the grief does not define him. He therefore leaves the album open and even ends it as it begins, with a repeating sole note on the piano, implying optimism, self-growth and a strength in accepting his past. A stunningly poignant close to this expressive and emotionally challenging debut.  How can Jeeni support artists like Giack Bazz?   JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience.   • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make.  • We empower our audience and reward them every step of the way.  • We promise to treat our members ethically, fairly, honestly and with respect.  • Access to artist liaison and a supportive marketing team  Check out Giack Bazz’s Showcase on Jeeni: https://jeeni.com/showcase/giack-bazz