Jeeni Blog

Helping the next generation of talent to build a global fanbase

COUNTDOWN IS ON 6 DAYS LEFT TO INVEST

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COUNTDOWN IS ON 6 DAYS LEFT TO INVEST

It seems like a long time ago that Jeeni announced that they had reached their funding target in 6 days and were aiming to overfund. Well they did and now they have 6 days remaining and if you want to see our pitch click HERE.

Jeeni, the social music platform that brings artists closer to their fans and shares revenue ethically, has successfully raised over £340K on Crowdcube across three rounds.

With 350million streamed music subscribers and market growth up by 39% this year, Jeeni is likely to ride the wave and be a huge success, not only with unsigned musicians and performers but with their superfans.

“We set a target to raise £100,000 for 2.4% with a pre-market valuation of £4M,” says Jeeni founder Shena Mitchell.  “And while we have the support of several major investors, the beauty of Crowdcube is that artists themselves can actually own a stake in the company for as little as £10.”

Shena continues, “Jeeni’s mission is to support unsigned music and performers, by helping them build a fanbase.  We aim to fast-track careers in the music business, and make sure they take the lion’s share of the revenue that’s raised.

Jeeni is needed more than ever in this Covid-19 New Normal, and we have proved that the demand is high. Currently we can only support 100,000 videos, so we must now move up a gear as we head for global roll-out.  This Round Three investment will be used to scale up again and launch our next-generation platform. It will also be used to develop our iOS and Android apps.

With the financial backing secured, we’ll be creating new jobs in the area, which is great for the local economy.  When you consider the wealth of music talent in Portsmouth – hosting over 2,000 music events a year with Victorious, The Guildhall, Band Stand, Wedgewood Rooms, and all the Portsmouth Festivities and pubs – we’re alive to the opportunities of our local music culture, creativity and talent. But with live venues locked down for now, the online opportunity of Jeeni is greatly increased.

It’s so cool to think someone reading this might choose to invest in Jeeni now with just £10, and then use Jeeni to build their own fanbase for fame and success!  We’re going to try hard to make sure that happens.”

JEENI is currently inviting investment on Crowdcube.  To find out how to get involved please join our mailing list for updates or check out our fundraising pitch. If you want to see our pitch click HERE.

05
Jun

Jeeni announces FREE Membership for all Musicians, Performers and Fans, whilst artists keep 100% of everything they earn.

Live venues are out, but your audience is still there. That's why we have turned our online streaming service, from subscription based membership to absolutely FREE. We are determined to support all Musicians, Performers and Pros to earn money while the COVID-19 pandemic prevents them from playing live shows. As the entertainment industry pumps out new ways of thinking to support creatives in this troubled time, we as a team are agile and committed to change the platform day to day if necessary. In the meantime we have spent the last week working hard behind the scenes to make sure Jeeni is there is help and removed membership fees and restructured the platform so you can get paid directly to your bank account or PayPal account, with no hidden fees or charges. So How Does It Work? Jeeni is an online showcase that puts your talent in front of a global audience. We do all the work and you reap all the rewards. No hype, no adverts, no scams, no rip-offs, no fakes, no charge. We give you all the tools you need to showcase your talent, and reach out to your target audience in safety. You will be able to keep 100% of everything you earn from the sale of your music, donations, live streaming and merchandise. We have responded fast to update the platform this week to reflect the changing offer, our sole purpose to support musicians and performers in such uncertain times. We are looking for members of the Independent Musicians and Performers Community Group to join us and help us beta test and develop the platform faster, so we can scale and showcase your music globally. You may not have a showcase and just love listening to your favorite bands or acts for free, but as a FAN you can also join and help us test the site. So what's the catch? There is none... you have nothing to lose, everything to gain, all in a completely free and in a safe environment. Jeeni promises to treat you ethically, honestly and with respect, so that you can stay creative and stay safe. Check us out and join us, just two easy steps entirely for FREE. www.jeeni.com

13
Aug

THE ETHICAL ANSWER TO THE GREAT STREAMING RIP-OFF

For too many years, the giants who control the world's music streaming services have been ripping off the creators and performers of the content that allows these services to exist. The figures are staggering, 355 million paying subscribers to an industry worth over twenty-four billion dollars a year. But most artists who provide the content don't earn enough from their monthly streaming royalties to buy a pizza. Now there is an ethical alternative, a streaming service run by artists for artists, where creatives and supporters own a share in the company and keep 100% of what they make. It's a Portsmouth-based venture called Jeeni. Last month, the UK Government report on the major streaming services painted a picture of a broken model that fails to reward musicians fairly. Superstar Nile Rodgers calls it a huge victory for his peers. “I want to believe in my optimistic heart and soul that things will change,” he told the Financial Times, after giving evidence to the Government committee. Rogers is appearing at the Victorious Festival in Jeeni's home town of Portsmouth, alongside a raft of artists who have set up their showcases on the Jeeni platform since their campaign was launched. The founders of Jeeni have a track-record of success, and include veteran entrepreneur Mel Croucher, who founded the UK videogames industry in the 1970s. He is joined by several GRAMMY-Award-Winners and celebrities, including Roger Watson, the ex-boss of Arista Records, responsible for selling over 500,000 records. "We've all made it to the top," says Watson, and now we're giving something back to a new generation. We've got the experience, they've got the talent. Now we're giving them all the tools they need to showcase their work on Jeeni, and get properly rewarded for their efforts, as well as own a piece of the action too." Jeeni's CEO, Shena Mitchell is also no stranger to successful start-ups. She founded The Innovation Warehouse and has now taken Jeeni to the crowdfunding platform Crowdcube, where budding superstars can own a slice of the company for less than the price of that legendary pizza. More information: jeeni.com/investhttps://www.crowdcube.com/companies/jeeni/pitches/qD0WNq

20
Jan

Ariana May, 'Suffolk Bay' Single Review

At just 16, Ariana May has reached a level of musical maturity that demands respect and attention. On Suffolk Bay, her vision is translated through her expressive piano playing and is then fully realised by her sweet, graceful vocals which glide as delicately as the accompanying strings.  Ariana May has been an integral part part of Jeeni, from contributing unique and wonderful tracks to our pop channel, to being a part of our artist partnership programme with Daisy Chute. It seems as though our support has been well received too, according to some encouraging feedback from Ariana about her time with us, "I've felt so supported by Jeeni, it has been great to feel such a backing from a brilliant company!" Instead of just singing about an emotion-rich memory based in Suffolk Bay, Ariana opts to take you there instead. As well as providing atmospheric imagery, the audio of the waves creates a sort of organic alternative to a textured synth of filtered noise; the panning and treatment of which works perfectly to fill in the spatial gaps of the stripped back arrangement.  Ariana’s vocal melodies are so delicate on this single that they sometimes flitter and almost evaporate before swooping back in and folding into the warmth of the reverbed piano. As light as her voice may sound, she doesn’t let that delicate element detract from any power or intended sentiment that it holds.  The romantic imagery in the lyrics recounts a memory but can also be seen as a narration of the unfolding of the track itself, “When you felt the music go right through your bones”. The ethereal and spacey nature of Ariana’s high-register singing certainly does at times feel as though it cuts right through you. Lyrically, Ariana also references the mythical creature, sirens which mirrors an eerie and fantastical resemblance considering the nautical setting and Ariana’s enchanting vocal performance.  Deceptively simple ‘Suffolk Bay’ actually has a lot to unpack, instrumentally. The theatrical piano takes precedence in the accompaniment and strings are used to tastefully embellish choice moments of the track. A sparing approach to the strings really lends to their effectiveness and impact; they cleverly swell and disappear periodically much like the waves do. Instead of flowing in long, held notes like Ariana’s voice, the piano chugs along in a steady, pulsing rhythm, creating a complimenting relationship between the two styles.  This single came with an equally dramatic and stirring video which you can check out here: https://jeeni.com/suffolk-bay-by-ariana-may-2/  How can Jeeni support artists like Ariana May JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience.   • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make.  • We empower our audience and reward them every step of the way.  • We promise to treat our members ethically, fairly, honestly and with respect.  • Access to artist liaison and a supportive marketing team.  Check out Ariana's Showcase here: https://jeeni.com/showcase/arianamay/