Jeeni Blog

Helping the next generation of talent to build a global fanbase

Would You Sell Your Song Catalogue?

/ By Andie Jeenius
Would You Sell Your Song Catalogue?

Today, we hear another mega-star has sold their song catalogue. This time Neil Young has agreed a deal and sold 50% of the rights to his entire back catalogue. Hipgnosis Song Fund purchased 1,180 songs by the Canadian musician in a deal that is said to be worth an estimated $150 million (£110 million), according to the BBC.

Neil Young - Photo: Getty

The Young acquisition comes after the company acquired the rights to 100% of  former Fleetwood Mac singer Lindsay Buckingham‘s back catalogue and 50% of his future work this week, as well as Jimmy Iovine’s worldwide producer royalties. “This is a deal that changes Hipgnosis forever,” Hipgnosis founder Merck Mercuriadis said of the Young deal.

Hipgnosis are known for turning royalties into a steady income stream – with the firm making money every time one of its songs is played on the radio or featured in a film/TV show. Other recent acquisitions by Hipgnosis include catalogues by the likes of Blondie, L.A. Reid, RZA and The-Dream. The company also purchased a publishing portfolio from Kobalt in September. The sale included songs by Fleetwood Mac, 50 Cent, Beyoncé and many others.

The Neil Young sale seems to be part of the growing trend of artists cashing in on their lifetimes work. Bob Dylan was reported in December 2020 as selling to Universal Music. According to the New York Times, the music icon has sold his back catalogue for an eye-watering $300 million (£225 million), giving Universal the ownership of over 600 songs spanning a period of almost six decades.

Bob Dylan - Photo: Getty

While the deal means that Universal now control one of the most celebrated back catalogues in history, Dylan is also listed as the principal songwriter on the vast majority of efforts – which means Universal does not have to share future revenues with any other songwriters.

In the same month, Stevie Nicks agreed a deal with Primary Wave for $100million, giving them 80% of her back catalogue which includes her 70's hit 'Dreams' just as it is making a Billboard comeback after going viral in the TikTok video of skateboarder Nathan Apodaca drinking Ocean Spray juice.

To make these kinds of figures, you have to have a catalogue which will give the buyer a payback, but with younger bands such as The Killers doing the same, is this the best way for songwriters, singers and bands to create certain income? With the poor payouts from the online streaming platforms, it makes good business sense, but only for those able to create enough desired material.

For those new and emerging creative stars, companies like www.jeeni.com and Patreon have been created to redress the balance, so revenue generated goes to the creators, not the suits and pen-pushers, meaning artists of the future will possibly be able to afford to create back catalogues and continue to benefit from them.

22
Jul

New Survey Reveals How Music Helped the UK Through Lockdown

UK Music has published a new survey that reveals the crucial role music played in helping people through Covid-19 lockdowns - and how the public are craving the return of live music. The survey is the largest of its kind since the start of the coronavirus pandemic, which decimated large parts of the music industry across most of the planet in 2020. The key findings of the survey revealed: 57% of adults said music had helped them cope with lockdownAround one million adults say they have taken up an instrument during lockdown71% think music makes them more productive at work/studying Additionally, the survey reveals how the public are keen to flock back to live music and believe music helps them cope with stress and anxiety. “Music has been vital not only in helping the public cope with the impact of the Covid-19 lockdowns and improving mental health and wellbeing, but also in making people more productive while they work. Combined with the huge economic contribution the music industry made pre-Covid-19, this is further evidence that the UK music industry is a key national asset that should be protected and supported by Government. With the right support, music can continue to play a vital role in improving people’s health and wellbeing in the months ahead as we look to recover from this pandemic." Said UK Music Chief Executive Jamie Njoku-Goodwin. The findings are a huge boost to the UK music industry, which has been devastated by the ongoing impact of the Covid-19 pandemic. The sector contributed £5.8 billion to the UK economy pre-Covid-19 and supports around 200,000 jobs. Furthermore, it clearly shows how music has helped the UK through lockdown and proves the importance of the national music industry. Artists should be supported during these turbulent times, and Jeeni does that, by supporting creative talent using an ethical approach. On Jeeni, artists and creatives keep 100% of everything they earn, and thousands of performers are already on board, with an audience outreach that has grown to over two million. The growth of Jeeni has been so fast that they marked Government promises by turning to crowdfunding to expand their capacity to meet demand, raising over £46,000 in a few hours. Check out their campaign HERE and join the list of supporters and celebrities who are flocking to the cause.

04
Jun

Top Ten Tips on How To Promote your Music Independently

Let's set the scene. We believed there would be a load of "How to Videos..." giving expert advice to help musicians, artists and performers along their merry way. We thought just Google it and the rest would be simple. But the quality of what we have found raises the question, "how helpful are these videos really, and do musicians and performers use them"? Do these videos add real value? To find out more, we're asking the new 400 Unsigned Artist Community members what they think. Maybe they have found a video or a blog which changed their fortunes, and they are willing share and let us know why it had such an impact. Let's see how far this forum opens new discussions and debate. Having listened to Jasmine from Ditto in the video below, we started to think that our first job might be to start a discussion around "how to promote and market your work". So you don't have to watch the whole 7 minute video, we have just listed the headlines to get a discussion going. (approx. 60 seconds read time) 1. Making great music, music always comes first. 2. Play as often as you can, make them remember you. Put on a killer live show and make an impact. 3. Start locally, go nationally and then head out on tour. Ed Sheeran says he played at least a thoiusand shows, before he became known in the music industry. 4. Create a website and build a mailing list - which links to your music, bio, promo images, tour dates, mailing list and sign-up form. 5. Get your social media sorted! Keep a consistent brand identity! Include competitions, polls, track snippets, press shots, backstage videos. Use targeted social adds, do not use mass advertising. 6. Check out what other successful performers are doing and learn from them, rather than starting from scratch. 7. Get your tracks PLAYLISTED. 8. Manage your own PR and contact journalists directly. Create an Electronic Press Kit, write a press release, upload your music, send to bloggers & journalists. 9. Surround yourself by the right people. Just because you are independent, that does not mean you have to do everything on your own. 10. Know your audience and focus on your niche! So that's it folks, let's create our own list and add value to this vital conversation. If you would like to join the new Unsigned Artists Community check us out and send in a request to join today. https://www.facebook.com/groups/2529935880656436/?source_id=459365401133253 https://vimeo.com/396502327

06
Jun

For the Love of words - why writing it out makes the best therapy.

By Sammie Venn. Jeeni's Official Writer, Columnist and Blogger I have been an avid bookworm all my life. I used to read under the covers by torchlight when I was little and wake up bleary eyed but full of wonder. Delving into alternative worlds until the early hours, I would write stories and music imagining I was part of those mystical realms. Even though I was only 10 I understood the power of words. Their lyricism was captivating, and the songs I wrote became part of me, despite the fact that I could not hit a single note on key. My grandmother was an Opera singer, so my dulcet tones were put to shame, but it never stopped me belting out a melody in the shower as I grew older. Little did I know that verse would be my go-to therapy and expression of humanity in later life. Art in any form is therapeutic. Macklemore wrote that “Music moves people. It connects them in ways that no other medium can. It pulls heart strings. It acts as medicine” . Whether it is playing an instrument, reading, painting or writing, creative activity in any guise will have a positive impact on our mental health. Music is to the soul what words are to the mind, it’s all about turning a cacophony of phrases into poetic verse. I have always described it as a cathartic vent; enabling a confrontation between the most of powerful demons as well as deepest desires. Poetry is my chosen genre these days; it helps to make sense of chaotic thoughts in a non-sensical way. Iambic pentameter, rhythm and rhyme gives a structure to the subconscious and coherence to thought. David Richo author of “How to be an adult” said that “Our wounds are often the openings into the best and most beautiful part of us - Our tears are precious, necessary, and part of what make us such endearing creatures.”  Just like a piece of music, giving your thoughts a physical shape helps them to form a new arrangement. Why not spend 10/15 minutes a day brain dumping. I always finish a liberating mind sweep with a gratitude list. It helps me to feel invigorated and more energised. Write from your heart, not your mind. Get those words down on a page, it doesn’t have to be rational, make sense to others or be the next prize winning tome. Writing therapy is about you as an individual clearing headspace for renewal and recovery. Don’t censor or perfect just let your feelings be part of a free flow process. Tune into those emotions, stay as present as you can with them and let the page hold onto them so you don’t have to. Fictionalise yourself. Create a third person version of you - I have employed this technique numerous times it is like writing for self-knowledge. The plethora of journals that sit on my bookshelves describe hope, abundance, love, passion, desire, fear and all manner of emotions in between. In understanding how I wanted to feel, I was able to get creative and fall in love with a whole new way of being. As the Beatles so appropriately said “take a sad song and make it better”. So I would like to share one of my poems with you its called “ Wild Child”.