Jeeni Blog

Helping the next generation of talent to build a global fanbase

Jeeni crowdfunder success!

/ By Shena Mitchell
Jeeni crowdfunder success!

Fantastic news! Jeeni has reached its funding target and is now fully funded.

Thank you to all our investors for helping fund the wonderful artists! We are delighted that so many investors share our vision.

It's been a very happy, valuable experience, and our heartfelt thanks goes out to every one of our investors for making it such a success. You have been brilliant.

Thanks too to Crowdcube for all their help. As for Team Jeeni, we've been working seven days a week since the start of the campaign, so tomorrow is a day of rest.

First thing Monday morning our expansion and scaling up begins, on plan, on budget and on schedule.

Thank you all for your enthusiasm, your sanity checks, your due diligence, your discussions, your pledges and your support in helping us make it happen!

Here’s to a better future for online entertainment,

Mel Croucher and Shena Mitchell, Co-Founders, Jeeni

05
Jun

So what else is the Music Industry doing?

The Musicians Union offer of a £200 grant really is not going to cut it and with most musicians and performers self employed we urgently need the government to provide clarity on what wider support is available. In yesterday's Guardian, Ben Beaumont-Thomas reported that: "On Friday, the Federation of Entertainment Unions, which comprises the Musicians’ Union, the Bectu section of Prospect, Equity, the National Union of Journalists and the Writers’ Guild of Great Britain, called for the government “to introduce an income guarantee for freelance and self-employed workers for the duration of the Covid-19 outbreak.A separate petition to the UK government, asking for economic assistance for those working in the events industry, has been signed by nearly 150,000 people. A huge number of tours and music festivals have already been cancelled because of coronavirus, including Glastonbury and Coachella. Many musicians have started performing via online livestreams, including – as part of the World Health Organisation and Global Citizen initiative Together at Home – Chris Martin, John Legend and Camila Cabello. Other stars have pledged financial support for relief initiatives – Rihanna’s Clara Lionel Foundation donated $5m (£4.2m) to various organisations, while Ciara and her husband, Russell Wilson, donated a million meals to a food bank in their home city of Seattle. The US Recording Academy – which organises the Grammys – announced a relief fund for musicians affected by coronavirus via its charity arm, MusiCares." Let's keep Rocking 'n' Rolling Folks. It is time for positive action!

23
Feb

A Legendary NME Journo, his New Book and Other Tales

About to release his third book, a novel entitled 'The Unstable Boys', legendary NME journo Nick Kent, is interviewed by his stable-mate, Kevin EG Perry about his new book and other tales from his extraordinary career. The Unstable Boys - Nick Kent's new novel Nick Kent started writing for NME in 1972, which was a good year to be a rock’n’roll writer. And no writer in Britain was more rock’n’roll than Kent, who was soon as notorious for wearing a perpetually ripped pair of leather trousers and dating Chrissie Hynde as he was for writing novelistic profiles of enigmatic figures such as Syd Barrett and Lou Reed. Even now, almost half a century on, stories of Kent’s escapades and expenses-claims get passed down like lore at NME. There’s a good one about the time he flew to LA to profile Jethro Tull in 1975 and somehow wound up on a bender with Iggy Pop. Holed up in the Continental Hyatt House hotel on Sunset Boulevard, they hit upon the cunning wheeze of telling visiting drug dealers that they could help themselves to whatever they wanted from the luxury shops in the lobby and charge it to Kent’s room – leaving poor old Jethro Tull to pick up the tab. Truly, a grift for the ages. NIck Kent - Legendary NME Journalist Kent published the best of his collected rock writing in 1994 as The Dark Stuff and followed that essential tome in 2010 with his ‘70s memoir Apathy For The Devil. He’s just published his third book – his first novel – The Unstable Boys, which concerns the unhinged frontman of a mostly-forgotten ‘60s band appearing on the doorstop of his biggest fan after many years in obscurity. Over a video call from his home in Paris, Kent – 69 and just as louche as ever – discussed the book’s origins and held court about a life spent at the unforgiving coalface of rock’n’roll. On his no-fucks-given style Things weren’t looking good for NME when Kent first slouched through its doors in ‘72. Sales were so bad that the editors had been given just 12 issues to save the magazine. They hired Kent and other new writers such as Charles Shaar Murray and Ian MacDonald from the alternative press. The magazine then saw a huge jump in sales – but not for the reason Kent wanted to believe. “The assistant editor Nick Logan called me into his office at the end of the year and said, ‘Well, we’ve got great news – we’re outselling the Melody Maker’, which was a big deal at the time,’” remembers Kent. “He said: ‘In fact, we’re the biggest selling music weekly in the world!’ Pats on the back all round! I was standing there thinking he was gonna say: ‘It’s all you, Murray and MacDonald, you wonderful, beautiful people!’ “Not at all. He said: ‘We’ve done a survey of new readers to ask them why they buy the thing. They don’t buy it for the articles. They don’t read the articles, except for the quotes. They might look for a David Bowie quote, but they’re not interested in what the writers are writing. The only thing they actually read is the gossip column on the last page.’ What they really wanted to know was: What did Bowie’s latest haircut look like? And were Led Zeppelin playing a gig near where they lived? “After I picked my wounded ego up off the floor, I came to the very quick conclusion that I was writing for an audience with an extremely short attention span. I realised I had to go to extremes, because I would not be ignored! 300,000 people were buying the NME and the idiots weren’t reading it! That affected the way I wrote. You’ve got to grab them with the first sentence and say: ‘The action starts here’ you cannot not read this.’ I’m living proof that going to extremes gets results. The problem is that they may not be the exact results that you set out to attain.” Access all areas Kent went to extremes on the page and off it, where he found that the road of excess led not to the palace of wisdom but to a debilitating heroin addiction. His best work included an epic feature about the tortured genius of Brian Wilson, which ran to 10,000 words and was published across three issues of NME. He was also granted unprecedented access to a Rolling Stones tour and wrote memorably about the strange, distant atmosphere backstage and the darkness lurking in Jagger and Richards’ “numb, burned-out cool”. “There’s this whole idea that the writers of that time were the reason why the NME was so successful,” he says, “and that’s partly true, but the main reason was that we had more access back then to Bowie, The Rolling Stones, Led Zeppelin and the other big names of the ‘70s. There was a kind of give-and-take there, and I was lucky enough to get into that.” That time he was a Sex Pistol Kent first met punk impresario Malcolm McLaren in December 1973, when he went to France to interview the New York Dolls and found McLaren among their entourage. The pair became close and regularly dined together – along with their partners, Vivienne Westwood and Hynde – at what the writer describes “the only Indian restaurant in Clapham South”. When McLaren sacked guitarist Wally Nightingale from an early line-up of The Sex Pistols because he didn’t think he fit the band’s look, he asked Kent to replace him. Kent spent three months playing with guitarist Steve Jones and drummer Paul Cook, but says he never quite matched the Sex Pistol temperament. “What I learned from playing with The Sex Pistols was that there’s a big difference between a middle-class guitar player and a working-class guitar player,” says Kent. “For a working-class guitar player, it’s all about repetition. It’s like that Johnny Ramone thing of playing the same chords over and over again. If you’re a guy like me, I’ll play a three chord riff like ‘Louie Louie’ for a minute but then I’ll get bored and throw something a bit jazzy in, and immediately that’s like going into Radiohead-land! My Sex Pistols experience taught me that I’m a middle-class guitar player.” On the rocker who reminds him Trump Kent’s new novel The Unstable Boys centres around the titular band’s grotesque, narcissistic frontman, known as ‘The Boy’. Given his abrasive personality traits, it’s no surprise that The Boy idolises Donald Trump – and Kent says he noticed plenty of parallels between the former President and some of the more self-absorbed rock stars he’s encountered over the years. “The rock star that really reminded me of Trump is Axl Rose,” says Kent. “I went out to America in 1991 at the height of Guns N’ Roses mania. They were the biggest group in America at that time. At almost every gig they played there would be a riot. Axl would usually be late, and then he’d come on stage and spend 10 minutes putting down whatever celebrity had said something in the press about him. I saw him once put down Warren Beatty because Warren Beatty had dated his girlfriend. “We got 10 minutes of: ‘What an arsehole!’ He was using the stage as a forum for his own narcissistic shit fits, just like Trump. At least Axl Rose could perform and could sing well, whereas Trump has neither talent. He doesn’t have any talent! He’s the ultimate huckster.” And the horror story behind The Unstable Boys In The Unstable Boys, things take a turn for the worse when ‘The Boy’ turns up at the home of a wealthy crime writer who also happens to be his band’s biggest fan. Kent says he was inspired by a real tale involving the British rock’n’roller Vince Taylor, who sang the 1959 hit ‘Brand New Cadillac’. “He was one of the best early British rock singers – one of the only ones, actually,” says Kent. “He’s probably best-known now because he became the inspiration for Ziggy Stardust. Bowie had met him in the ‘60s and became fascinated by him. By the ‘70s, Taylor had gone from bad to worse and he was basically penniless. He would just turn up on the doorsteps of people that he imagined were fans of his. He turned up on the doorstep of his  fan club president in Switzerland and of course the guy invited him in – this was his hero! Things didn’t go well. Before long his wife left him, his dog disappeared and his pub burnt down." Kent adds that he’s been working on the novel in some form or another since his wife Laurence first told him Taylor’s story back in 1990, so he’s delighted to finally see the story in print three decades on. “When I’d finished it, for about two or three hours afterwards I felt really, really good,” says Kent. “High in a way that eclipsed all the drug highs I’ve ever had.” – Nick Kent’s The Unstable Boys is out now via Constable www.jeeni.com www.nme.com

06
Jun

Portsmouth-based music platform gears up

Jeeni, the Portsmouth-based music tech start-up, has raised over £230,000 to support unsigned artists and performers achieve their dream.  Today, Jeeni has returned to Crowdcube to raise more funds and help the cause. Founding director Mel Croucher says, “We are ahead of our original schedule, yet there is still so much more to accomplish. We need to scale our online platform globally, build our mass artist showcases, and achieve our foreign language roll-out. Then we can hit all our targets, and give our new artists the recognition they deserve.” If you want to see our pitch click HERE. Jeeni is launching their next generation platform online, with over 27,500 artists and performers subscribe to their database, and will start trading ahead of schedule. Along with Mel Croucher, who founded the UK leisure software industry, Jeeni was co-founded by Shena Mitchell, who has already raised over £20million for start-up businesses in the Solent area. They have created a formidable management team including Roger Watson, the record-label boss responsible for over 500 million record sales, Kelli Richards, who worked with Steve Jobs for over 10 years and launched Apple Music, Eddie Levy, the founder of ATV Music who owned The Beatles catalogue, and Danielle Woodyatt, former Head of Global Communications at Virgin. Jeeni is also supported by celebrity ambassadors, including John Altman, conductor of the Royal Philharmonic Orchestra, Tony Klinger, producer for The Who, and Dee “Thunderbirds” Anderson. Jeeni’s Shena Mitchell urges Portsmouth-based businesses and investors to take a look at the campaign and support the development and global roll-out of Jeeni. She says: “We are raising £100k for 2.4% with our pre-money valuation at £4M. So if you want to support a Portsmouth-based tech start-up to harness the wealth of genuine unsigned talent, then get in touch.” If you want to see our pitch click HERE. Contact details: shena@jeeni.com