Jeeni Blog

Helping the next generation of talent to build a global fanbase

Jeeni crowdfunder success!

/ By Shena Mitchell
Jeeni crowdfunder success!

Fantastic news! Jeeni has reached its funding target and is now fully funded.

Thank you to all our investors for helping fund the wonderful artists! We are delighted that so many investors share our vision.

It's been a very happy, valuable experience, and our heartfelt thanks goes out to every one of our investors for making it such a success. You have been brilliant.

Thanks too to Crowdcube for all their help. As for Team Jeeni, we've been working seven days a week since the start of the campaign, so tomorrow is a day of rest.

First thing Monday morning our expansion and scaling up begins, on plan, on budget and on schedule.

Thank you all for your enthusiasm, your sanity checks, your due diligence, your discussions, your pledges and your support in helping us make it happen!

Here’s to a better future for online entertainment,

Mel Croucher and Shena Mitchell, Co-Founders, Jeeni

06
Jun

My grandfather was killed by a rubbish truck.

Jeeni has returned to Crowdcube to raise more funds for helping new talent. Jeeni founding director Mel Croucher says, “I admit we’re ahead of our original schedule, but there’s still so much more to do. We need to scale our online platform globally now and build our mass artist showcases. Then we can hit all our targets, and give our new artists the recognition they deserve.” If you want to see our pitch click HERE. Mel has been writing the best-loved column in top-selling tech magazines for over 30 years. Now he’s agreed to share his work with all our members. He’s a video games pioneer and musician, and to to find out more about Mel check out his Wikipedia page. https://en.wikipedia.org/wiki/Mel_Croucher. Here’s one of Mel’s latest! One bright Autumn morning, my grandfather was killed by a rubbish truck. He got run over crossing the road on his regular walk to work. He was 84. And I am comforted to know that he loved his work as much as he loved his walk. As for me, I have yet to reach that ripe old age but I am still working most hours, most days. It's not so much that I love my work, more that I don't know what else to do. When I was younger, so much younger than today, I was promised a sci-fi world where all labour would be performed by robots, leaving us humans to enjoy a more meaningful existence. Before my grandfather was born, Karl Marx wrote that in a mechanised society workers would be freed from the monotony of work to “hunt in the morning, fish in the afternoon, criticise after dinner.” My grandfather certainly never saw such a sci-fi world or Marxist society, and I'm still waiting for it. But the way things are going I may not have to wait much longer for robots to take over the tedium of work. Judging by their behaviour, I suspect that most telemarketers, receptionists, estate agents and bar tenders were replaced by robots ages ago. And for drivers, machine operators and manual workers, it can only be only a matter of time. The first robot aircraft pilot took to the skies then navigated flawlessly and landed safely way back in 1947. Robots have been successfully conducting complex heart surgery since 2004. Artificial intelligence has already reached the cognitive power of a nine year-old human, in which case it is qualified to run for President of the USA in November. But do we really need political leaders to tell us how best to fill our waking hours? If we can develop all these technological wonders then we should be smart enough to work it out for ourselves. Our waking hours are dominated by work, whether we are in work or not. Strikers are depicted as troublemakers. Artists are depicted as idle. The poor are depicted as scroungers. The state cajoles the unemployed, the sick and the disabled to get off their arses and work. We are educated with the goal of work in mind, then having worked all our lives we are grudgingly handed back a mingy pension which we paid for in the first place. The idealised worker works in order to pay the childminder, the Deliveroo driver, the dog walker, the baker, the brewer, the app maker, because the idealised worker has no time left for such things. The idealised worker is too busy working to do any of these things for herself. For huge numbers of us the significance of the old certainties of community, religion, politics, and even family, have all fallen away to be replaced by work. For huge numbers of us work is how we give our lives meaning, while at the same time work has become more precarious, more impersonal, more stressful, and the app-driven gig economy is a perfect example of this. Yet everybody knows that automation is already capable of doing most manual jobs of work, and now artificial intelligence is predicted as achieving the capability of taking over most desk-bound jobs too. Since the pandemic, the entire framework of work is falling apart. But as a species we are not hardwired to work for a living. We never have been. We were lied to by those who said we must work, either to deserve a mythological afterlife, or protect an artificial realm, or for supposed honour, or someone else's glory, or for tokens of currency that can only be spent at the store owned by the company that issues those tokens in the first place. But of course all of those motivations are a con. And an obvious con at that. So here's the thing. Now we have cheap reliable technology, let's get all the robots to do as much of the muscle work as they can, and let's get all the artificial intelligences to do as much of the brain work as they can. Then let's redistribute the remaining working hours evenly to we the people, and in return pay ourselves some of that fabricated stuff called money so we can buy good food and decent shelter. By my reckoning six hours a day, three days a week will do nicely to pick up the slack left by the robots. Work needn't be useless. Work includes child-rearing, caring for the elderly and protecting the vulnerable. It also includes growing food, dreaming up new businesses and fixing the tap. And work includes creating music and dance and poetry and streaming it on Jeeni.com. It is self-evident that all valid work is worth the same valid reward. This is not a Marxist idea, or even a socialist proposal. It's the Tories who bang on about work being such a good thing and everyone pulling their weight, and I completely agree with them. Margaret Thatcher, that champion of work culture, said, “The heresies of one period become the orthodoxies of the next.” Yes indeedy, so bring on the robots and the electronic brains. If work is such a good thing then let everyone have a go for a few hours a week for a universal payment. And don't worry about how the payment is distributed, the accounts have all been reckoned by computers for years. Click HERE to visit or return to jeeni.com

24
Feb

Jada Freeman, ‘Vibe With Me’ - Single Review

Last year’s 'Vibe With Me’ is a seductive, inviting and playful single from Jada Freeman. The track has hugely diversified her style and expanded expectations for her work ever since.  Brand new to Jeeni, Jada Freeman is an exhilarating producer, singer and songwriter from East London. Although she thrives in the world of RnB, Jada casts a wide net of styles and approaches to her music that will catch you off-guard in the best possible ways. Jada has contributed all of her singles so far to Jeeni, including her successful track, ‘Illusions’ which has nearly 10,000 listens and is only available on Jeeni and Soundcloud. Check out her Jeeni showcase to listen to all of her music: https://jeeni.com/showcase/adkcmyfeevyu/   The first thing ‘Vibe With Me’ plays you is a creeping, mischievous bass line that darts around the beat and contains a lot of personality for a bass part. Underneath the bass is a warbling synth which acts as a sort of bed of sound and comfort. The flickering low-pass filter on the synth gives the entire track a relaxing, under-water tone which entices the listener in, hence the apt title. The beat is so fitting for this tranquil, yet alluring track. Alternative, new-age percussion is used to provide the beat instead of just kicks, snares and hi-hats. This choice makes the track entirely more interesting and stylistically layered than many other artists in this corner of contemporary music.  The more obviously captivating component of this single is Jada’s vocal talent. Occasionally conversational like her named influence, Lilly Allen and other times soulful and staggering, Jada’s voice is a powerful tool in carrying her creative intentions and in ‘Vibe With Me’, that weapon is in full force. Jada also makes an experimental use of her voice as backing vocals that echo the welcoming title. Pitch-shifted both up and down at the same time and synthesised, Jada makes her voice into an entirely different type of instrument to emphasise the title and sentiment of the track throughout; a genius production device from the upcoming artist.  Check out this brilliant track on Jeeni here: https://jeeni.com/vibe-with-me-jada-freeman/  How can Jeeni support artists like Jada Freeman? JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience.  Album Review album review album review • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make.  • We empower our audience and reward them every step of the way.  • We promise to treat our members ethically, fairly, honestly and with respect.  • Access to artist liaison and a supportive marketing team. 

17
Jan

Invest in JEENI

Grab your share of JEENI - the ethical streaming entertainment platform.   Our new funding round is about to go live on Crowdcube. We've been approved by market-leaders Crowdcube and Seed Legals for our funding vision and due diligence, and our company value has nowgrown from £2.4million to £5million.   Thanks to advance pledges from our wonderful Jeeni investors and followers, we've already reached £80,000 of our £150,000 target in less than 3 days. Now we want to reach 70% of our target before we go live, which means we’re likely to overfund with Crowdcube in record-breaking time, just like we have done in our previous rounds.   The value of Jeeni lies in our IP and user databases, and here’s where these stand at the start of the 2023.• 4million total audience access across all media.• 200,000 Jeeni artist online followers.• 57,000 Jeeni partner online followers.• 20,000 Jeeni business online followers.• 5,000 registered independent musicians and performers.• 4,000 registered social media champions.• 2,500 artist showcases.• 500 award nominees.We have money in the bank, no loans, no debt, no creditors, no factor-invoicing, and a zero burn-rate. We will use your investment to expand our databases and boost our value for exit by acquisition.   We invite you to join in now, before we go live on Crowdcube, so simply email shena@jeeni.com with the amount you’d like to pledge, and she’ll add you to our priority list.   We look forward to hearing from you and welcoming you on board!