Jeeni Blog

Helping the next generation of talent to build a global fanbase

Jeeni crowdfunder success!

/ By Shena Mitchell
Jeeni crowdfunder success!

Fantastic news! Jeeni has reached its funding target and is now fully funded.

Thank you to all our investors for helping fund the wonderful artists! We are delighted that so many investors share our vision.

It's been a very happy, valuable experience, and our heartfelt thanks goes out to every one of our investors for making it such a success. You have been brilliant.

Thanks too to Crowdcube for all their help. As for Team Jeeni, we've been working seven days a week since the start of the campaign, so tomorrow is a day of rest.

First thing Monday morning our expansion and scaling up begins, on plan, on budget and on schedule.

Thank you all for your enthusiasm, your sanity checks, your due diligence, your discussions, your pledges and your support in helping us make it happen!

Here’s to a better future for online entertainment,

Mel Croucher and Shena Mitchell, Co-Founders, Jeeni

25
Feb

Weekly Round-Up #10

The latest developments and additions to Jeeni!  New Artists join Jeeni!  New and interesting artists fuels Jeeni's mission, and with the latest additions or talent musicians, that mission is stronger than ever; Luca Chessa: “Luca Chessa Is a passionate and committed music professional, with the talent and drive to succeed. Growing up amongst the vibrant and diverse music scene in Italy, and studying music in London was an environment full of inspiration and stimulation for Luca to feed off. Luca has been gigging alongside different artists as a band member, as well as a session player, playing Rock, Funk, Pop, Blues and R&B.”  Check out his Jeeni Showcase here: https://jeeni.com/showcase/ghopvxaildzq/?view=about   Jada Freeman: “Jada Freeman is a singer-songwriter/producer from East London. She combines her distinctive British tone with captivating RnB lyrics and melodies, creating catchy hooks for her audience to sing along to. Her lyrics delve into topics such as love, the importance of self-worth and the overall tribulations of day-to-day life. A few of her influences are Jhene Aiko, Erykah Badu, and Lilly Allen.”  Here’s the link for Jada’s Showcase: https://jeeni.com/showcase/adkcmyfeevyu/   Big Frank: “Big Frank is a Hip Hop producer from Cornwall, based in London. Since moving to the city in 2017 he has worked as a producer and engineer, and established his sound. His style is a blend of classic Hip Hop sounds, and experimental textures. Expect more releases with the UK underground's best rappers and singers in 2022.”  Big Frank’s Jeeni showcase: https://jeeni.com/showcase/bigfrank/?view=about   WesLi D:  “Hailing from North West London, artist and producer WesLi D brings a refreshing take to UK underground and alternative rap using a blend of styles; from melodic and bouncy to somber and thoughtful, his expression is not limited sonically by any means.”  Here is WesLi D’s showcase on Jeeni: https://jeeni.com/showcase/ctq6hi7bzb6e/?view=about   Pat Spencer:  “Raised in Bexleyheath, South East London, 23-year-old Pat Spencer has been exponentially growing his music career and experience since his promising musical journey began during the summer of 2021.”  Check out Pat’s showcase on Jeeni here: https://jeeni.com/showcase/patspencer/?view=about   New Content Contributed to Jeeni’s Database of Talent!  This host of new Jeeni artists brought with them some of their incredible new music as well as other Jeeni artists which has broadened Jeeni’s database of art massively:  WesLi D - ‘Walk Of Life’ Single:  “‘Walk of Life’ is an enjoyable and upbeat track by WesLi D that presents themes of time and personal growth. The artist reflects on taking time to search and find himself throughout his journey in life as well as not letting his dreams pass him by. This track is relatable for the listener as it describes the growth and changes of a person travelling through life to figure themselves out.”  Check out this chill single here: https://jeeni.com/walk-of-life-wesli-d/   Pat Spencer & Joe Sach - ‘Alive & Surviving’ EP:  Pat Spencer’s collaboration with Jeeni artist, Joe Sach “results in a sweet and layered three-track project.” Pat Spencer’s sweet lyrics and vocal talent provide the heart to this project, while producer, Joe Sach forms the body, with day-dreamy and mellow instrumentals.  Check out the review of ‘Alive & Surviving’ here: https://jeeni.com/blog/pat-spencer-joesach-alive-surviving-ep-review/   Check out Pat Spencer’s showcase on Jeeni: https://jeeni.com/showcase/patspencer/?view=videos   Big Frank & MazeyJune - ‘Sun Outside’ Single:  “This chilled out hip-hop callback from Big Frank beckons the summer with the help of MazeyJune’s soulful voice. ‘Sun Outside’ sees Frank with his staple effortlessly serene and well-rounded beats accompanying MazeyJune’s free-flowing, enchanting melodies.”  Check out Jeeni’s review of ‘Sun Outside’ here: https://jeeni.com/blog/big-frank-mazeyjune-sun-outside-single-review-blog-jeeni/   Check out the single here: https://jeeni.com/sun-outside-mazeyjune-and-big-frank/   Jada Freeman - ‘Vibe With Me’, ‘Illusions’, ‘Willingly’, ‘You’re Not the One’, ‘Devil in the White Cloak’ and ‘Trippin’’ Singles collection: Jada Freeman has contributed all six of her incredible singles, including 2021’s ‘Vibe With Me’, “a seductive, inviting and playful single from Jada Freeman. The track has hugely diversified her style and expanded expectations for her work ever since.” After featuring on Jeeni artist, Ace Bermuda’s debut single, Jada joined Jeeni shortly after the review of the track was published on Jeeni’s blog page.  And check out the full review of ‘Vibe With Me’: https://jeeni.com/blog/jada-freeman-vibe-with-me-single-review/   Check out her showcase here: https://jeeni.com/showcase/adkcmyfeevyu/   Ariana May - ‘First Love’ Album:  Classically trained singer and composer, Ariana May has recently released the entirety of her debut album, ‘First Love’ on Jeeni. “The album of piano compositions: ‘First Love’, charts an emotional voyage through the depths of the heart. The album possesses a combination of nostalgic, poignant and optimistic pieces that each reflect different stages of a relationship and, on a deeper level, of our mercurial emotions as we experience the elasticity and unpredictability of life.”  Check out Ariana’s incredible showcase here: https://jeeni.com/showcase/arianamay/   Giack Bazz – ‘Giack Bazz Is Not Famous’ Exclusive Single:  Giack Bazz is an alternative Rock singer-songwriter based in London. Giack takes the listener on a tour inside his mind, criticising society and discussing mental health, from love to loss.” ‘Giack Bazz Is Not Famous’ is the title track of Giack’s 2018 album. Deliberately present only on the vinyl edition and now, Jeeni, this single is an exciting and fresh take on indie rock.  Check out the exclusive single here: https://jeeni.com/giack-bazz-is-not-famous-giack-bazz/   New Artist Focus blogs:  In addition to 4 new review blogs, two new biographical, ‘Artist Focus’ blogs have been added to Jeeni’s blog page, https://jeeni.com/blog/ . Alana Sukul: https://jeeni.com/blog/alana-sukul-artist-focus-blog-jeeni/   “Brand new to Jeeni, Alana Sukul has contributed five new tracks to several of our channels due to her music casting such a huge stylistic net. Stirring together funk, dancehall and electronic ingredients, Alana Sukul is rapidly building momentum with her unique take on modern pop.”  Cassius Gray: https://jeeni.com/blog/artist-focus-cassius-gray-blog-jeeni/   “Cassius Gray has expanded and diversified Jeeni’s hip-hop, rap and RnB channels with six incredible tracks, each one different to the last and totally refreshing. With casual, effortless rhymes and relatable vibes, Cassius Gray is making huge waves in the UK jazz rap scene.”  Reach out to the Jeeni marketing team at doug@jeeni.com or ella@jeeni.com.   Make sure you’re following us on social media to keep up to date with new releases from our artists, our blogs and any job openings.   Instagram: https://www.instagram.com/jeenimusic/    Twitter: https://twitter.com/jeenimusic    Facebook: https://www.facebook.com/jeenimusic    Linkedin: https://www.linkedin.com/company/33222018/admin/ 

18
Mar

The Hardships of Getting a Job in the Music Industry

When an area of employment is as culturally, historically and economically important as the music industry, it’s hardly going to be a walk in the park to insert oneself into it. Despite the giant range of positions and opportunities, a mountain of deciding factors and conditions stand in the way of graduates and the enticing notion of working in music. Many corners of employment have their difficulties, whether it’s overwhelming competition from like-minded hopefuls or a seemingly unfair demand for experience but the music industry seems to set up these hurdles at steeper heights than most.  This is why companies like Jeeni can be an answered prayer for optimistic music graduates that are seeking experience in this confusing and challenging industry. Jeeni is always looking for fresh young talent to help its gears run smoothly and efficiently so that more support can be provided and offered to unrepresented artists, meaning that Jeeni holds out a helping hand to upcoming talents in the industry in more ways than one.  Music is still a growing industry with a 7% increase in employment from 2017 to 2018 (UK Music, Music By Numbers 2019 report) which sounds like a great thing and it is, however this is also a rise in competition due to an unprecedented increase in revenue from the music industry, according to Goldman Sachs, “In May 2020, Goldman Sachs estimated the entire music industry's revenue (live, recorded, and publishing) to increase from $62 billion in 2017 to $131 billion in 2030, representing a 6% CAGR. The 2030 estimate was an increase on its original prediction of $104 billion, made in October 2016.” (Toptal.com, ‘The State of The Music Industry in 2020’) Business is booming for the music world which means everyone is looking for the best and they aren’t willing to take a chance on anyone without near-impossible standards of experience. However, music graduates can begin their climb to greatness with companies like Jeeni  A testimonial from Jeeni’s Marketing Leader, music production graduate, Ella Venvell offers an insight in the uphill battle that finding a future in the music industry can prove to be, “I always knew finding a job within the music industry would be challenging but I didn’t know just how hard it was! Even though I have a musical background and have a degree in music production, that alone was not enough. As the music industry is quite niche, most companies ask for years of experience to prove your abilities and knowledge, however, nowhere is willing to give you the experience!”  Jeeni Marketing intern, Annesa Sukul decided to begin building up her music industry experience with Jeeni and has been a total asset to the entire company in research, maintaining artist relationships and so much more. She was taken on at Jeeni amidst her studies and given a chance to contribute her skills and hard work to the team, ‘As a music business student, it is quite difficult to get into the music industry if you don’t know where to look. Often times when someone doesn’t have experience, the first thing would be to look for a work placement or an internship. However, most of these tend to also ask for previous experience and would leave one feeling lost as to where to gain this experience.”  As an intern at Jeeni, Annesa still has a say in the type of tasks she carries out and is given roles that challenges her and puts her specified skills to the test. As well as simply giving interns experience on paper, we try to truly set them up for success in their future roles by giving them chances to propose new ideas and contribute to the company in a hands-on and proactive way, which is all useful inclusions to CVs and portfolios. Annesa also has access to a supportive team to help her with her time at Jeeni in any way she needs.  As Jeeni still finds itself in an early stage of its journey, we’re in a position where we can provide much-needed experience for people like Ella and Annesa to prepare them for their future careers in music and put them to good use in furthering the reach and effectiveness of Jeeni’s mission.  

10
Mar

Artist Pairing Success with Ariana May and Daisy Chute

Pioneers of Jeeni’s new artist pairing initiative, Daisy Chute and Ariana May sit down with Jeeni’s Ella Venvell to trade advice, take notes and reflect on the ups and downs of an independent music career.   The aim of Jeeni’s artist pairing initiative is to create a supportive connection between like-minded musicians as a platform for them to encourage and uplift each other during their ongoing journeys in music. Last week, singer-songwriters, Ariana and Daisy provided a perfect blueprint for the initiative.  Having already worked on six projects spanning from 2005, award-winning singer-songwriter Daisy Chute had reams of invaluable tips and experience. Despite occasionally claiming that she had ran out of decent advice, in actuality, Daisy’s insight was vast and clearly very helpful to theatrical pop prodigy, Ariana who seemed to hang on to every word.  Daisy recommended that Ariana should embrace promotion tools, merchandise, CDs, social media techniques and live streaming, all of which has proved to be effective devices for Daisy’s journey in music.  We listened together to Ariana’s enchanting ‘Suffolk Bay’, a moving, transportive new single featuring Ariana’s delicate, flickering vocal performance, reminiscent of The Cranberries’ late Dolores O’Riordan. A more prominent influence, as pointed out by Daisy is art pop royalty Kate Bush who, like Ariana, also began her career at just 16 years old.   Daisy currently opts for more traditional, folk acoustic instruments for her newest project, ‘Songs of Solace’, a heartfelt and sentimental EP which guides the listener ‘through the beginning, middle and end of a relationship’. The two artists overlap in their tendencies for poetic story-telling and embrace of traditional instrumentation, however a key difference in their styles is the tone, or mood that these artists convey. Daisy presents an acoustic warmth and comfort with sweeping folk strings and guitar plucking, whereas Ariana’s singles currently have an almost chilling tone of drama and theatre whilst also being a pleasant listening experience.  With our first venture into the initiative, Daisy Chute and Ariana May provided a model example of how it should pan out; constructive and invaluable support between artists. As Daisy put it, “It was lovely to meet Ariana and hear her music and story. I told her a bit about my music and journey in the industry and gave her any tips I’ve picked up along the way. I hope it will help her with her own musical journey and that she’ll find success now and in the future.”  We at Jeeni can’t wait to bring more artists together and form a stronger collaborative and supportive community with our platform.  Both of these Jeeniuses have brand new EPs, out now.  How can Jeeni support artists like Ariana and Daisy?  JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience.  • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make. • We empower our audience and reward them every step of the way. • We promise to treat our members ethically, fairly, honestly and with respect. • Access to artist liaison and a supportive marketing team Check out Daisy Chute's page on Jeeni: https://jeeni.com/?s=daisy+chute Check out Ariana May's page on Jeeni: https://jeeni.com/?s=ariana+may