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So what else is the Music Industry doing?

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So what else is the Music Industry doing?

The Musicians Union offer of a £200 grant really is not going to cut it and with most musicians and performers self employed we urgently need the government to provide clarity on what wider support is available.

In yesterday's Guardian, Ben Beaumont-Thomas reported that:

"On Friday, the Federation of Entertainment Unions, which comprises the Musicians’ Union, the Bectu section of Prospect, Equity, the National Union of Journalists and the Writers’ Guild of Great Britain, called for the government “to introduce an income guarantee for freelance and self-employed workers for the duration of the Covid-19 outbreak.A separate petition to the UK government, asking for economic assistance for those working in the events industry, has been signed by nearly 150,000 people.

A huge number of tours and music festivals have already been cancelled because of coronavirus, including Glastonbury and Coachella. Many musicians have started performing via online livestreams, including – as part of the World Health Organisation and Global Citizen initiative Together at Home – Chris Martin, John Legend and Camila Cabello. Other stars have pledged financial support for relief initiatives – Rihanna’s Clara Lionel Foundation donated $5m (£4.2m) to various organisations, while Ciara and her husband, Russell Wilson, donated a million meals to a food bank in their home city of Seattle. The US Recording Academy – which organises the Grammys – announced a relief fund for musicians affected by coronavirus via its charity arm, MusiCares."

Let's keep Rocking 'n' Rolling Folks. It is time for positive action!

03
Mar

Jeeni proudly announces that Sammie Venn has joined Team Jeeni as Official Writer, Columnist and Blogger.

Sammie is an award-winning entrepreneur, a writer, columnist and blogger. We caught up with Sammie this afternoon and she told us about her Soul Warrior journey. "I began the Soul Warrior path after writing a series of poems based on my journey of self-discovery. Some were just late-night musings, others more conscious truths, but in essence they encompass the search for the strength that lies within ourselves. I love developing memorable stories and experiences through the emotional connection of words and images, and find writing a wonderful way to capture those inspiring moments and joyful experiences life has to offer. Preferring wild spaces that feel spirited and untamed, I’ve always aimed to be part of nature’s green army. I grew up in the countryside and have finally wound my way back home after decades of living in a densely populated city and feeling almost a stranger to the natural environment. Mindful of the future, we are providing for our children and generations to come, I have strived to turn my business “Soul Warriors” into an eco-friendly company: one that has an holistic approach to life, embracing support, learning, growth and inspiration by taking an alternative path to a traditional business plan. The “Business Garden” needs to be planted, nourished, weeded and watered, given air to breathe, sunshine to blossom and have roots strong enough to endure adversity. I believe that nature, love and adventure connect the mind, body and soul, the balance of each dependent on the other. Soul Warriors nurtures trust on both a personal and professional level, where positive and transparent ethics are key to its success. The vision embodies joyful soulful-entrepreneurship where positivity and emotional clarity are as important as the bottom line. I began making jewellery years ago and have loved the mindful dedication it takes to develop a bespoke product. Each collection is based on the poetry and stories I write and the collection of ethical treasures have been described as modern-day heirlooms that people can cherish, share and adore. Having been in the retail industry for over 25 years and winning the Business Woman of Excellence Award 2019 in Sussex, I endeavour to work with other award-winning partners who embody fair trade and eco-friendly standards, like Jeeni. In September 2019 I was invited to be part of Gok Wan’s Dream 8 retailers for his UK roadshow, a fun and vibrant event that has led to some interesting collaborations. From the moment I learnt to put pen to paper as a child, writing became a passion. My Grandmother was also a writer, I have many fond memories of typing her work on a battered Olivetti in her drawing room. My Grandfather was an accomplished saxophonist, so music has always been an central part of my life from a young age. My writing journey has been an integral part of my emotional well-being: it’s freeing, mindful and allows me to explore unique, exuberant and imaginative worlds. Storytelling is the skeleton of all my work, both in product development and the poetry, articles and blogs I write. My work has been published in the US literary journal The Starlight Emporium, which explores wonder-filled ideas relating to art, music, travel, storytelling, and all manner of things creative. I am also taking on the role of columnist with Town and County magazine, later this year. Blogging for Soulful Life Club, a company I founded with my business partner Sharron Goodyear 18 months ago, has been a springboard for my work, in creating a wellness community for women. Now my entrepreneurial journey has found a new niche." Welcome on board Sammie we are very excited to be working with you and know you will be a great asset to Team Jeeni. If you would like to find out more about Sammie please check out her website: www.soulwarriors.co.uk. Sammie Venn Click HERE to visit or return to jeeni.com

12
Mar

Live Virtual Gigs in the Gaming Metaverse

In November last year, a live virtual gig took place in the gaming Metaverse of world platforms. Rapper Lil Nas X took to the stage in Roblox, and performed in a free-to-view event, which broke all previous records to become one of the the most viewed concerts of all time, pulling in a worldwide record-breaking audience of over 35-million visits. Lil Nas X's Virtual Gig - Credit: Still Roblox is a platform of over 50-million user designed video games. The concert was their first, but they have also partnered with music label Monstercat and delivered an album release party for Ava Max. Could this collective gaming audience be the music world's perfect audience of the future? Taking inspiration from Lil Was X's videos and songs, various stages were created for in-game virtual performances using PBR rendering, lighting, shadowing and facial recognition technologies available on the Roblox platfom. Speaking ahead of his performance, Jon Vlassopulos, global head of music at Roblox, said: “We’re thrilled to partner with Columbia Records to bring Lil Nas X fans and the Roblox community together in an entirely new way.“This concert with Lil Nas X will transport players and their friends into the metaverse, and bring to life the future of what immersive, social experiences can look like.” The experience is a long way from the first pixelated forms of performers or being able to control Michael Jackson in the 1990's 'Moonwalker' whilst he rescues children to the sound of his hit 'Smooth Criminal'. However, the online gaming world became a far greater player when Grand Theft Auto realised the potential of licensed music. They allowed players to access perfectly curated radio stations whilst creating chaos and mayhem in the streets of Miami. Michael Jackson in the Moonwalker video game Roblox are not the only gaming platform to take on the music gig. Fortnite allowed Travis Scott to host a gig from a stage in the water off the resort of Sweaty Sands. People attended the concert from wherever they were in the game, as their personally created avatar, whilst they continued to fire at the people around them. Travis Scott's Virtual Gig in Fortnite The following concert was brief, just a 10-minute pop of Scott's hits, with incredible visual pyrotechnics. The world of Fortnite transformed kaleidoscopically around Scott and the artist came right up to the viewers, giving the sense of being able to reach out and touch him. One moment, fire poured from his body; the next, his face melted to reveal a robotic skull. According to developer Epic Games, more than 28m people watched the show. Gaming Metaverse platforms like Roblox, Minecraft and Fortnite are being chosen for these live virtual gigs because their worlds are moving into something beyond gaming. The platforms are used by kids wanting to hang out with their mates and socialise, a virtual environment which has become so relevant and meaningful to the users during the pandemic lockdowns.

07
Feb

Ace Bermuda - ‘WTF is Ace Bermuda?’ (Feat. Jada Freeman & Profiiit) Single Review

If the elusive, grand and electrifying Ace Bermuda were a TV show, ‘WTF Is Ace Bermuda’ would be their theme song. The collective’s first official release perfectly encapsulates the group’s innovative intentions and collaborative nature.  The first official emergence of Ace Bermuda has been literally years in the making and although they took their sweet time to release a track, the debut has smashed all expectations. Brand new to Jeeni, we’re so lucky to catch this group at the genesis of their refreshing and wild style of alt hip-hop/electronic fusion.  This act consists of a core partnership of Jake Thomas and Jacob Richardson, two evil-genius producers, who work overtime for the chief himself, Mr. Ace Bermuda. The semi-retired industry legend watches from a distance and nods his approval as the two do his creative bidding.  ‘WTF Is Bermuda’ is a living, breathing organism which shifts and morphs around whoever takes to the mic at any given time. Where other electronic based producers might copy and paste chunks of identical audio to flesh out a track, the Bermuda beat-makers give each bar attention, care and detail. Similarly, neither feature steals the show, but instead are balanced and work together incredibly well.   American rapper, Profiiit brings a stone-cold iciness to the middle section of the track. His second verse is accompanied by a harsh, yet distant synth that snakes alongside his un-faltering bars and propels the part even higher. East London’s Jada Freeman sing/raps her smooth, and captivating featured verse as the track begins to peak and wind down. The reverb settings and panning given to her vocalisations brings an ethereality to her voice which adorns the outro with charm and beauty.  A potential reason behind Ace Bermuda's ambiguous sense of identity is also subtly addressed here on the group's debut single, another reason why this track is important to the act's timeline and history. A repeating verse heard at the beginning of the track and throughout, criticises those who value their image above a message that they could be expressing, "Look, another self promoter, spread your face, not your voice". This ideology was infamously held by the late MF DOOM; the masked rapper was known for occasionally sending imposters in his stead at live shows to outline the unimportance of his actual identity. This is an interesting stance in the music industry, which luckily has been continued with acts like Ace Bermuda. Check out Ace Bermuda’s showcase on Jeeni: https://jeeni.com/showcase/AceBermuda/   The Ace Bermuda masterminds have a lot more up their sleeve. Follow the group on socials:  Instagram: https://www.instagram.com/ace.bermuda/   Twitter: https://twitter.com/ace_bermuda  Facebook: https://www.facebook.com/ace.bermuda.927   They also have an upcomming live show with ‘Naytiive’ at Fiddler’s Elbow, Camden on the 12th of February: https://www.ticketweb.uk/event/limited-tickets-naytiive-support-the-fiddlers-elbow-tickets/11537915?pl=hotvox&edpPlParam=%3Fpl%3Dhotvox   How can Jeeni support artists like Ace Bermuda?   JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience.   • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make.  • We empower our audience and reward them every step of the way.  • We promise to treat our members ethically, fairly, honestly and with respect.  • Access to artist liaison and a supportive marketing team.