So what else is the Music Industry doing?

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So what else is the Music Industry doing?

The Musicians Union offer of a £200 grant really is not going to cut it and with most musicians and performers self employed we urgently need the government to provide clarity on what wider support is available.

In yesterday's Guardian, Ben Beaumont-Thomas reported that:

"On Friday, the Federation of Entertainment Unions, which comprises the Musicians’ Union, the Bectu section of Prospect, Equity, the National Union of Journalists and the Writers’ Guild of Great Britain, called for the government “to introduce an income guarantee for freelance and self-employed workers for the duration of the Covid-19 outbreak.A separate petition to the UK government, asking for economic assistance for those working in the events industry, has been signed by nearly 150,000 people.

A huge number of tours and music festivals have already been cancelled because of coronavirus, including Glastonbury and Coachella. Many musicians have started performing via online livestreams, including – as part of the World Health Organisation and Global Citizen initiative Together at Home – Chris Martin, John Legend and Camila Cabello. Other stars have pledged financial support for relief initiatives – Rihanna’s Clara Lionel Foundation donated $5m (£4.2m) to various organisations, while Ciara and her husband, Russell Wilson, donated a million meals to a food bank in their home city of Seattle. The US Recording Academy – which organises the Grammys – announced a relief fund for musicians affected by coronavirus via its charity arm, MusiCares."

Let's keep Rocking 'n' Rolling Folks. It is time for positive action!

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14
Jul

Ivy Eye – On My Mind - Single Review

Electronic duo, Ivy Eye makes a formidable case for the wellbeing of disco with their latest revival effort, ‘On My Mind’ In just a short period of electronic anthem creation, UK electronic act, Ivy Eye have steadily been building more and more traction with their disco revival endeavor. Joining the likes of Jessies Ware, Midnight Generation and Róisín Murphy, in the electronic rejuvenation of disco, Ivy Eye have an even more on-the-nose appreciation of the 70s club music. And ‘On My Mind’ is no exception. Consisting of Matthew Benham and Rory Sheppard, Ivy Eye continue to raise the bar of their dance/disco quality with their newest single. A swirling crescendo opens the track which is met with short, sharp strings, a four-to-the-floor kick-clap beat and a host of synth pads, all joined together as a glittery, shimmering entrance into this electric single. The introductory instrumental takes a rest as the vocals enter for the first verse. A restless synth bass bounces all over the simple, dependable dance beat as various guitar parts stab into the off-beats. Every component of Ivy Eye’s instrumental feels like it’s bursting with energy and personality, almost as though they’re all desperate to be a part of the fun. After a classic dance riser to elevate the impact and excitement, the first chorus erupts but only for a moment. Almost acting as a teaser for the true chorus, which the twosome still has up their sleeve. This half-chorus is a great way of whetting the listener’s appetite before the main course of funk-dance-disco. After another verse, the chorus enters in a similar way, except now, most of the instrumental leaves to let the vocals shine to begin with, a classic disco feature. Once the rest of the instruments join in with the celebration, Ivy Eye takes the brave step in picking up where Daft Punk left off with a little help from the vocoder. An iconic sound, made famous by the likes of Stevie Wonder, Peter Frampton and of course, Daft Punk, the vocoder (or similar device, talkbox) manipulates instruments with the help of the performer’s mouth to give the instrument a voice-like quality. This unique and undeniably funky effect is perfect for a song like ‘On My Mind’ The full chorus pay-off delivers in full as the track celebrates in the journey it’s had in the last three minutes. Hinting at the chorus earlier on the track instead of having two main choruses was a stroke of genius and really eases the listen of this disco banger. This perfectly produced track is a promising and exciting sign from an act like Ivy Eye who are so young in their path as artists. This single acts almost as a love letter to a whole group of styles and eras and Ivy Eye should be applauded for this celebratory triumph of a composition. Ivy Eye will be performing at Victorious festival this August (26th-28th) get your tickets now and check them out! How can Jeeni support artists like Ivy Eye? JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience. • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make. • We empower our audience and reward them every step of the way. • We promise to treat our members ethically, fairly, honestly and with respect. • Access to artist liaison and a supportive marketing team.

12
Oct

Kickstart Scheme - Jeeni Marketing Executive Freya Devlin

Launched by Rishi Sunak last September as a result of the COVID-19 pandemic. The Government’s Kickstart Scheme provides funding to employers to create jobs for 16–24-year-olds who are receiving Universal Credit and at risk of long-term unemployment. Jeeni have already successfully taken on young people through the scheme and will continue doing so. The successful Kickstart employees are taken on for initial placement of up to 6 months. And given training to learn new skills, and ongoing support to look for long-term, permanent work. What was your role within Jeeni? My title within Jeeni was marketing executive, but my responsibilities were very broad. Everything from content planning, crowdfunding, PR and copywriting. Although I mostly focused on promoting Jeeni events, writing blogs and social media management. What skills did you believe you have developed during your time at Jeeni? I’ve developed many skills everything from SEO to project planning. But most of all I believe I’ve developed my soft skills such as team working, critical thinking, and communication. Working remotely it's important to utilise time management and to be extremely organised, so these are skills I've further developed. Additionally, I've been encouraged to work both independently and collaborate with colleagues. In doing so I have become more self-sufficient as well as improving my interpersonal skills. What did you enjoy the most during your time at Jeeni? Overall, I have enjoyed my entire experience working at Jeeni as part of the Kickstart Scheme. A few notable things would definitely be promoting various types of artists, marketing for events and working alongside a team who are passionate about the work that they do. Seeing the success of projects I've worked on and the experience I've gained has helped me become more confident in my own capabilities. Do you have any tips for future Jeeni employees, that will help them succeed? I think that it’s important to trust in your own abilities while also taking on board advice from others and learning along the way. Jeeni is such a supportive company, that encourages creativity and personal growth. So I believe that just being yourself and working hard will guarantee success. What would you say are some of the best aspects / features of Jeeni? Jeeni is an incredible platform for creatives to share their work, they are treated fairly while keeping everything that they earn. It's a welcome contrast to the majority of streaming services that are available. Jeeni shines a spotlight on independent artists who otherwise may struggle to be heard over the noise of big record labels. Furthermore, Jeeni supports all types of creatives not just music artists but dancers, animators, voice actors and more. Do you have any suggestions on how Jeeni could perhaps be more effective as an overall streaming platform? To just keep improving on what they are already doing and to remain focused on independent talent. Goals for the future? I’d like to keep learning and improving my skills, take on bigger projects, and hopefully be working for a company that values its staff, customers, and creative talent just as Jeeni does. It's been a great opportunity to work with Jeeni through the Kickstart Scheme. And the experience I've gained will continue to support me throughout my career.

05
Jun

Global Online Music Streaming Grew 32% to over 350 Million Subscriptions in 2019

By Abhilash Kumar Spotify continues to be the market leader and recorded a 23% YoY growth in total revenue during CY 2019.Music streamers are focusing on creating exclusive content with podcasts continuing to feature strongly in 2020. Seoul, Hong Kong, New Delhi, Beijing, London, Buenos Aires, San Diego – 3rd April 2020 Global online music streaming subscriptions grew 32% year-on-year (YoY) reaching 358 million subscriptions in CY 2019, according to the latest findings from Counterpoint Research. This is driven by the availability of exclusive content like podcasts, originals which attracted people towards the platform and eventually turned them as subscribers. Also, promotional activities like price cuts in subscriptions in emerging markets, bundled offers from telcos added to the growth. We expect that online music streaming subscriptions to grow more than 25% YoY to exceed 450 million subscriptions by the end of 2020. Commenting on the overall market, Research Analyst, Abhilash Kumar, said, “Paid subscriptions grew 32% YoY compared to 23% YoY growth of total MAUs. This suggests people are ready to pay for music streaming for a hassle-free experience. However, this is not completely user-driven. Music streaming platforms are following a two-step approach to gain subscribers, first registering them to their platform as free users by means of excellent advertising campaigns and secondly pitching them with attractive offers to transfer them to become paying subscribers.” Spotify topped CY 2019 grabbing a 31% share of the total revenue and a 35% share of the total paid subscriptions. The runner up, Apple Music, follows with a 24% share of total revenues in the industry and a 19% share of the total paid subscriptions. Due to Apple’s high focus on its services segment which includes Apple Music, its subscription base grew 36% YoY in CY 2019. Amazon Music subscriptions reached a 15% share in 2019 compared to 10% in 2018. Talking about the top performers, Kumar added, “Spotify maintained its top spot with the help of promotional activities like free Spotify Premium for three months, price cuts, customized campaigns like Spotify and a focus on exclusive content. Tech giants like Amazon, Apple, Google have started focusing on music streaming and have sufficient cash at their disposal to give stiff competition to Spotify. Apple Music is making improvements in its app like the introduction of night mode, curated playlists to target a group, etc. Similarly, Amazon Music has been trying lossless music and is creating its own niche where it competes with Tidal.” Despite global players strongly pushing their music streaming platforms, regional players stand strong in their respective regions, primarily because of regional exposure and high focus on local content. Gaana continues to be the no.1 player in the Indian market, Yandex Music is leading in Russia. Similarly, Anghami leads the Arab world. Tencent Music Group leads the China market with the help of its apps QQ Music, Kugou and Kuwo. Discussing the impact of the COVID-19 pandemic on the OTT industry, Kumar added, “We expect the OTT sector will experience an uptick as people stay at home actively tracking the latest updates. During this outbreak, audio OTT consumption has switched from music streaming to the radio. People in highly affected areas are worried about the outbreak and are therefore continuously tuned to news on TV/radio for updates. The traction of news channels and podcasts saw an upswing while that for music streaming dropped.” What’s common is that both the regional and global players are focusing a lot on building exclusive content. Acquiring podcast companies and creating their own channels are all being undertaken. It’s often exclusive content that drives paid subscription growth. More than 80% of music streaming revenue came from paid subscriptions. The rest came from advertisements and partnerships with brands and telcos. Therefore, increasing paid subscriptions is of prime importance for music streaming platforms. The comprehensive and in-depth chain of reports on Global Online Music Streaming Market for Q4 2019 is available to help track the market in terms of MAUs by region, paid subscriptions by region, revenues, and ARPU. To view the global report in terms of users, revenues and ARPU, click here. For regional analysis on MAUs and paid subscriptions, click here. Please contact press(at)counterpointresearch.com for further questions regarding our in-depth research, insights or other press inquiries. Background: Counterpoint Technology Market Research is a global research firm specializing in Technology products in the TMT industry. It services major technology firms and financial firms with a mix of monthly reports, customized projects and detailed analysis of the mobile and technology markets. Its key analysts are experts in the industry with an average tenure of 13 years in the high-tech industry. Click HERE to visit or return to jeeni.com

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