So what else is the Music Industry doing?

Jeeni Blog

Helping the next generation of talent to build a global fanbase

So what else is the Music Industry doing?

The Musicians Union offer of a £200 grant really is not going to cut it and with most musicians and performers self employed we urgently need the government to provide clarity on what wider support is available.

In yesterday's Guardian, Ben Beaumont-Thomas reported that:

"On Friday, the Federation of Entertainment Unions, which comprises the Musicians’ Union, the Bectu section of Prospect, Equity, the National Union of Journalists and the Writers’ Guild of Great Britain, called for the government “to introduce an income guarantee for freelance and self-employed workers for the duration of the Covid-19 outbreak.A separate petition to the UK government, asking for economic assistance for those working in the events industry, has been signed by nearly 150,000 people.

A huge number of tours and music festivals have already been cancelled because of coronavirus, including Glastonbury and Coachella. Many musicians have started performing via online livestreams, including – as part of the World Health Organisation and Global Citizen initiative Together at Home – Chris Martin, John Legend and Camila Cabello. Other stars have pledged financial support for relief initiatives – Rihanna’s Clara Lionel Foundation donated $5m (£4.2m) to various organisations, while Ciara and her husband, Russell Wilson, donated a million meals to a food bank in their home city of Seattle. The US Recording Academy – which organises the Grammys – announced a relief fund for musicians affected by coronavirus via its charity arm, MusiCares."

Let's keep Rocking 'n' Rolling Folks. It is time for positive action!

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12
Mar

Live Virtual Gigs in the Gaming Metaverse

In November last year, a live virtual gig took place in the gaming Metaverse of world platforms. Rapper Lil Nas X took to the stage in Roblox, and performed in a free-to-view event, which broke all previous records to become one of the the most viewed concerts of all time, pulling in a worldwide record-breaking audience of over 35-million visits. Lil Nas X's Virtual Gig - Credit: Still Roblox is a platform of over 50-million user designed video games. The concert was their first, but they have also partnered with music label Monstercat and delivered an album release party for Ava Max. Could this collective gaming audience be the music world's perfect audience of the future? Taking inspiration from Lil Was X's videos and songs, various stages were created for in-game virtual performances using PBR rendering, lighting, shadowing and facial recognition technologies available on the Roblox platfom. Speaking ahead of his performance, Jon Vlassopulos, global head of music at Roblox, said: “We’re thrilled to partner with Columbia Records to bring Lil Nas X fans and the Roblox community together in an entirely new way.“This concert with Lil Nas X will transport players and their friends into the metaverse, and bring to life the future of what immersive, social experiences can look like.” The experience is a long way from the first pixelated forms of performers or being able to control Michael Jackson in the 1990's 'Moonwalker' whilst he rescues children to the sound of his hit 'Smooth Criminal'. However, the online gaming world became a far greater player when Grand Theft Auto realised the potential of licensed music. They allowed players to access perfectly curated radio stations whilst creating chaos and mayhem in the streets of Miami. Michael Jackson in the Moonwalker video game Roblox are not the only gaming platform to take on the music gig. Fortnite allowed Travis Scott to host a gig from a stage in the water off the resort of Sweaty Sands. People attended the concert from wherever they were in the game, as their personally created avatar, whilst they continued to fire at the people around them. Travis Scott's Virtual Gig in Fortnite The following concert was brief, just a 10-minute pop of Scott's hits, with incredible visual pyrotechnics. The world of Fortnite transformed kaleidoscopically around Scott and the artist came right up to the viewers, giving the sense of being able to reach out and touch him. One moment, fire poured from his body; the next, his face melted to reveal a robotic skull. According to developer Epic Games, more than 28m people watched the show. Gaming Metaverse platforms like Roblox, Minecraft and Fortnite are being chosen for these live virtual gigs because their worlds are moving into something beyond gaming. The platforms are used by kids wanting to hang out with their mates and socialise, a virtual environment which has become so relevant and meaningful to the users during the pandemic lockdowns.

17
Aug

Jeeni awarded Mover and Shaker status

Crowdcube have awarded Jeeni Mover and Shaker status. As of noon today, Jeeni is officially a "Crowdcube Hot Investment Opportunity." Many thanks to our investors for making it happen, and to Crowdcube for the accolade in recognition of us raising two-thirds of our target in less than a week. We now look forward to even greater success, as we aim towards 100% and then onwards to overfunding. With our detailed expansion program in place, the Jeeni traction continues to gain momentum. Today's audit is showing 2,395 active artist showcases, audience access of 2,693,700 worldwide, and a month-on-month growth rate of 4.1%. If you are happy to take Crowdcube's advice that Jeeni is a Hot Investment Opportunity, then who are we to disagree. Thanks again! Within days of going public on Crowdcube, Jeeni reached 67% of our overall £150K target. As you can imagine here at Jeeni HQ we are celebrating. After all our extremely hard work we are delighted that so many investors share in our vision. Jeeni is a fast-growing entertainment company that rewards independent musicians and performers ethically and safely. Where artists get to keep 100% of everything they make. Check out our pitch and grab your share today. *Capital at Risk https://bit.ly/3BhEeia

10
Mar

Daisy Chute – 'Songs of Solace' EP Review

Multifaceted singer/songwriter, Daisy Chute’s newest project, ‘Songs of Solace’ is a warm, comforting collection of acoustic music, powered by sentiment and emotive memories. According to Daisy, The EP walks the listener through the "beginning, middle and end of a relationship”. Cleverly, the EP acts not only as a narrative describing the need for solace during a relationship, but also as the solace itself. The tone and style of ‘Songs of Solace’ couldn’t have been timed better. The soothing instrumentation found in the twinkling guitars, legato strings and tender vocals provide unmistakably autumnal compositions. The burgeoning seasonal blues also coincides well to the comfort that many could find in this project right now. The opening track, ‘Secondhand Heart’ acts as an almost sorrowful prelude to the story Daisy is about to tell, like something you might see at a play to set the audience up for the tragedy they’re about to experience. It’s one of the most effective introductions I’ve ever heard in such a short project. Another highlight on the project is the inviting ‘I’ll Drink for You’ which subtly reveals Daisy’s classical background in music theory and understanding as the melodies and rhythms leap and pause around in unexpected yet totally satisfying and accessible ways. I hope Daisy isn’t sick of hearing the comparison but folk legend Joni Mitchell can’t help but come to mind when Daisy demonstrates her brilliant range in pitch as she does on this track. ‘Meet In The Middle’ holds a certain delicacy and familiarity reminiscent of Laura Marling’s ‘Song For Our Daughter’ album from last year. As a matter of fact, Marling could do with taking a page out of Daisy’s book in terms of expanding her instrumentation. The track ends the project in a similar yet more optimistic tone to the introductory track, ‘Secondhand Heart’. The track swells and features the full band before fizzling out with a spacey hum of the instruments. Perfectly produced, each component shines together to make a well-rounded and polished example of modern indie folk. If you need some warmth this Autumn, Daisy Chute’s ‘Songs of Solace’ is out now. How can Jeeni support artists like Daisy Chute? JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience. • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make. • We empower our audience and reward them every step of the way. • We promise to treat our members ethically, fairly, honestly and with respect. • Access to artist liaison and a supportive marketing team Check out Daisy Chute’s page on Jeeni: https://jeeni.com/?s=daisy+chute

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