Jeeni Blog

Helping the next generation of talent to build a global fanbase

Steve Salvari is backing Jeeni

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Steve Salvari is backing Jeeni

Steve Salvari, the London-based music producer, singer, song-writer and musician has played an integral part in shaping the British musical landscape, and his work is cited as vital reference points in the chronology of British Pop, Soul and Jazz Funk. His CV reads like a Who’s Who of musical luminaries, working with artists from a broad spectrum of genres, including Chaka Khan, Robert Palmer, Barry White, Billy Ocean, Lulu, Aswad, Jonathan Butler, Natalie Cole and OmarNow Steve has joined Team Jeeni as our latest ambassador and mentor, and he’s passing on his experience and support to the new generation of Jeeni artists.

Steve says, “Many others have tried and failed to support unsigned artists achieve their dreams, but the difference with Jeeni is the strength of the management team and their experience and connections in the industry. The Jeeni team are straight talkers, very focused, fully transparent with an unstoppable attitude to make Jeeni a huge success.” Welcome aboard!

Steve Salvari

12
Mar

Reading and Leeds Festival is On!

Huzzah - Reading and Leeds Festival is on! Festival organisers confirmed today, the event will go ahead as planned, after the Prime Minister set out his plans for the the easing of the Lockdown. The expectation is for England to be free from all restrictions by the end of June. Posting on social media Reading and Leeds organisers shared footage from classic performances at previous festivals, as well as telling fans, “Reading and Leeds 2021. Following the government’s recent announcement, we can’t wait to get back to the fields this summer. LET’S GO,” they wrote in a tweet. https://twitter.com/OfficialRandL/status/1364526936660336643?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1364526936660336643%7Ctwgr%5E%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fwww.nme.com%2Fwp-admin%2Fpost.php%3Fpost%3D2887744action%3Dedit Reading and Leeds Festival Announcement on Twitter The festival in in the diary for August Bank Holiday, which this year is falls on the weekend of 27-29 August. Headline performances will come from the likes of Liam Gallagher, Stormzy, Post Malone, Catfish & The Bottlemen and Queens of The Stone Age. However, given the events that have already cancelled, could there be other names appearing in the line-up? Announcing his excitement with his usual style, Liam Gallagher rallied his fans.......! https://twitter.com/liamgallagher/status/1364569671182262277 Liam Gallager's Reaction on Twitter This year’s festival will also see Reading & Leeds featuring six headliners and, for the first time, two main stages. The newly introduced West Main Stage will take in headline performances from the likes of Catfish & The Bottlemen, Disclosure and Queens Of The Stone Age. It comes after the government confirmed that they will “aim to remove all legal limits on social contact” by June 21. Before that, outdoor hospitality, such as pubs and outdoor dining, could reopen on April 12, with indoor hospitality following on May 17. The latter date is also the first point where live events could return, however, limited capacities and social distancing may still be required. After June 21, all other restrictions should be removed – however, the roadmap is contingent on vaccinations going to plan, COVID-19 variants not causing new problems, and the infection rate lowering. The main stage at Leeds Festival 2019. (Photo by Katja Ogrin/Redferns) Earlier this year, Reading & Leeds boss Melvin Benn told NME he was “super confident” about the event taking place. “If everyone over the age of 60, or definitely the age of 50, is vaccinated by the end of May, then Jesus – there should be no stopping us,” Benn told NME. “Imagine what fun it’s going to be. It’s going to be bloody awesome, isn’t it? Rain or shine, being out in that field with thousands of people, wherever it is, watching any band or your favourite band, I just can’t wait. It’s mouth-watering just to think about.” www.jeeni.com www.readingfestival.com

12
Mar

Voices of 2021

BBC Sounds has just released it's longlist of nominees for the 'BBC Sound of 2021', a prophecy of who they believe will be filling your playlists for the upcoming year, from the best rising talent. Now in it's 19th year, this year's longlist was compiled by a panel of 161 industry experts, including former nominees Billie Eilish (2018) and Stormzy (2015). The winner will be announced in January on BBC News and BBC Radio 1. The 10 acts hoping to win the top spot are: Alfie Templeman - Indie PopBerwyn - Soul Poet / BalladsBree Runway - Trap / R&BDutchavelli - Rap / Hip-HopGirl In Red - Indie PopGreentea Peng - Psychedelic SoulGriff - Bedroom PopHolly Humberstone - Pop BalladsPa Salieu - Rap MaverickThe Lathums - Indie Band To be eligible, musicians must not have been the lead artist on a UK top 10 album, or more than one top 10 single, by 30 October 2020. Artists who have appeared on TV talent shows within the last three years are also ineligible. The top five will be revealed in the New Year on BBC Radio 1 and BBC News, with one artist announced each day from Sunday 3 January until the winner is unveiled on Thursday 7 January. Covid-19 has made launching a music career trickier than ever - and to date, only four of the nominated acts have played a headline gig, which explains the strong showing of bedroom and DIY artists on the list. 2020's winner, Celeste, also suffered setbacks from the pandemic hangover, as her new album release was delayed. Instead she chose to release well received tracks, 'Stop this Flame' and 'Little Runaway' to give us a taster of what is to come. She also became the first singer to ever record an original track 'A Little Love' for the John Lewis Christmas campaign. Her debut album, 'Not Your Muse' is now being released Feb 26th. https://www.youtube.com/watch?v=fwuJFAsZD0k

04
Jun

Inside Story with Blue Vein

Blue Vein is the stage name of Spanish Singer and Songwriter Alex Gonzalez. He is based in Zaragoza, Spain and performed his new track ‘Catharsis’ in the JAM Festival collaboration in April. Alex is sat in his living room, his signature long dark curls framing a cheeky smile which delightedly remains throughout the interview with team Jeeni member Kate.  Kate asks what the story behind his latest release is. “Basically, I really really liked a girl,” he says smiling, “I wanted to express and portray in a song all these feeling that I was going through, the song talks about that, it’s something that lots of people can relate to, and also the phrase in the chorus ‘this is my catharsis’ [refers to] the fact that no matter how sad I am or what difficult times I’m in, my music and writing songs is always there for me and it’s so liberating and a key element for me to have [in my life] in order to be happy.” The video that accompanied the track was a brilliant and eclectic mix of colour and movement. When asked about the creative process behind making the video, his response was, “It was a bit chaotic because at first I was very lost, I had in mind the vibes that I wanted for the clothes, but that was it so normally when you do a video you have in mind the order that you want the shots to be in and you create a storyboard, but, I didn’t,” again he laughs, “and so yes it was very chaotic. What I did was buy the clothes, and a huge reel of green fabric to create the comic effect via a green screen, and then I shot everything in a bit of a rush, using different camera angles, and then in post editing I chose the shots that I thought fit the best.”  Despite the chaotic nature of the video shooting, we all agreed it was a huge success and loved the feel that the video gave alongside the track.  Alex is also a member of two other bands, The Sun Above Us and Shut, despite this, he continues to release music as a solo artist as well. Kate asks why he decided to make this decision.  “I love being in bands, I think that playing with and creating with other people that you love and that inspire you can be the most enriching thing, but our friend Covid”he grimaces, “came and there were no rehearsals, no concerts, so we barely play now.” The disappointment is evident on his face and it’s so sad to see. He continues, “so the Covid situation made me write more songs on my own, and actually it made me worry less, “his smile returns, “as when you’re in a band you [tend] to stick with a certain genre and even a certain language as I also write in Spanish [so this allowed me more freedom].”  Alex is from the North East of Spain, a country which has so many distinct musical and cultural influences, Kate asks how these influences have shaped him as an artist.  “To be honest I don’t know! I’ve always listened to Spanish music, my parents always played me rock from the 70s, 80s and 90s and I guess I’ve been influenced by choice of melodies and sounds and in that way that’s how I think it has influenced me.”  One thing that we notice throughout the interview is that despite Alex’s heritage, he has a very clear English Accent, Kate asks how he came to develop this.  Alex throws his fantastic head of hair back and laughs, “Thank you! I don’t know, I’ve always really liked the British accent, so I just practiced and tried to imitate it, but does it sound real, do I sound fake?” Kate smiles and says that she thinks he sounds like David Bowie which I am in complete agreement with! They both laugh and smile at this and Alex blushes a little at the compliment.  “Did you always know you wanted to make music?” Kate asks.  “Yes! Since I started playing it was like a dream. With Blue Vein I can mix it with my other passion, which is film making, I suck a bit at that but it’s fun.”  When asked if he had the opportunity to open a show for any musician, alive or dead, who would it be, he answers, “Well, I don’t think it would fit [very well] because of the genre, but Architects…a British metalcore band in Brighton, they’re basically my favourite band, and even if it was just so I could see them live, I would die to open for them!” They both laugh at the fact that despite Kate attending University in Brighton, she is bashful that she hasn’t heard of them before but promises Alex, she’ll give them a listen.  For new artists that are just starting out and who in the future could take part in events such as Jeeni’s JAM Festival, Kate asks what advice Alex would give to them.  “It might sound a bit cliché, but you really have to believe in what you do, and understand why you do what you do, because having a defined purpose is going to [allow you to] be driven by it, and not just be motivated to get to an end point, but if you are driven by it, you’re not going to let anything stop you. That and a lot of love and effort. I’d love to give you advice for social media but [I’m not big enough for that yet].” He laughs.  Finally, Kate asks what we can expect from Blue Vein in the near future.  “Literally anything! When I write songs, I don’t think in any genre, I have deathcore songs, I have soft Spanish ballads, I don’t want any limits on my creations…The next song is going to be an acoustic version of ‘Catharsis’, then a rock ballad in Spanish, and I want to try release soe of my Spanish songs in English as an alternative as well.”  To find out more about Blue Vein, listen to his music and invest, please visit https://jeeni.com/showcase/bluevein/