Jeeni Blog

Helping the next generation of talent to build a global fanbase

Independent Musicians & Performers have 365 Days to Celebrate

/ By Shena Mitchell
Independent Musicians & Performers have 365 Days to Celebrate

Happy Birthday IMAP!  

A year ago today Jeeni founding directors decided they wanted to create a supportive, free, public, non-judgemental, democratic, kind and sharing organic eco-system for independent musicians and performers across the globe. Independent Musicians and Performers (IMAP) Community managed by Jeeni was launched this time exactly one year ago.

Jeeni CEO & founding Director who manages the community group said:

"Seven days a week for the entire 365 days we personally supported and promoted independent artists across the globe. Sharing and showcasing the creatives and we are now members of 300 + other Facebook groups with potential outreach to 4.3m members, with access to over 34K videos. All of this has been achieved at NO cost, just our time and passion resulted in organic growth during the Pandemic. We are absolutely delighted and very proud of our effort and commitment to our members. But we could not have done it with all our members so a massive congratulations to all of you."


Today we're celebrating our first anniversary, and what an amazing year it’s been. Our thanks to each and every one of you. We have loved every minute of it, and we’ve grown stronger all the time. Over 3,300 members, sharing, liking, posting, interacting and supporting one another through these challenging times. We've been connecting and promoting unsigned singers, musicians, performers, poets, dancers and DJs every step of the way, 7 days a week for the last 365 days. We have broadcast two global Festivals featuring Grammy Award-winners alongside brand new talent, and our next Festival will be live-streamed around the world on Saturday 10th April to spotlight some of our favourite IMAP members plus some very special guests.


And it’s been a great year for Jeeni, where we run the IMAP group for you. 1,800 artist showcases, 105 Channels, 139 Celebrity Fanbases and over 2 million audience outreach. We have welcomed 11 new Team Jeeni members to match singers and songwriters with bands, mentors and experienced professionals, safe and securely online, and we’ve supported artists raising money from investors and platforms like AmplifyX, Patreon and Rocket Fuel. With £350,000 investment from 422 investors to develop Jeeni as the ethical alternative for Independent Musicians and Performers like you, let’s party for our birthday!

Help us celebrate and join Jeeni.com right now.

19
Jan

Artist Focus: Respite

This compelling five-piece formed from an amalgamation of previous bands, mindsets and connections and arose in 2020 as a formidable and commanding alt-rock/pop-punk force known newly as ‘Respite’.   Respite joined forces with Jeeni earlier this year and since then, Jeeni has been hard at work trying to elevate, uplift and support this fantastic group by providing an ethical worldwide platform for their hard-hitting and refreshing craft. Respite is: Andrew Vaughan & Euan Macqueen as guitarists, Ross Crawford on the bass, Reiss Mcleod on the drums and Sam Nicholson on the vocals.  Hailing from Glasgow, the group once known as ‘Finding Argyle’ committed to a brave yet necessary brand change as their sound and creative habits organically shifted and evolved over the major lockdown in 2020. The group formed as the five-piece they’re known as now back in 2015 as a result of recurring opportunities and coincidences and so, the band’s current synergy took shape as a perfect act of fate.  Their days as ‘Finding Argyle’ were decidedly grittier with tracks like ‘Spit’ and ‘Love Like Violence’. Their newer form, ‘Respite’ made a subtle, yet noticeable adjustment in their tone. The lightheartedness was slightly increased as a result of the more melodic and pop-punk inspirations for writing choruses. Vocalist Sam Nicholson is the primary conveyor of their new-found catchiness, held mostly in the anthemic choruses that parade accross most of their spirited songs. The change in vocal style is at times, reminiscent of the much more pop influenced rock style of ‘Deaf Havana’.  Although Respite generally embraces slightly less dark style of songwriting and performing, that doesn’t account for exceptions such as the deeply compelling and hard-hitting ‘Chemical Sleep’.  The music video for which is simple, yet genius; contained in a cramped, red room, the group’s performance energy is barely contained and fills the space to the brim, matching the mood and vigor of the piece to a tee.  Another noticeable and welcome advance in style came from the increased use of synthesis, thanks to guitarist, producer and mastering engineer, Andrew Vaughan. Sam Nicholson put it simply yet aptly that Vaughan is “quite the wunderkind”. On top of mixing and mastering the tracks, Andrew also manages all of the recordings for the group, effectively doing the work of about 6-10 people when compared to a standard studio set-up.   Speaking of, the sound achieved from Respite really is that of a fully-fledged studio arrangement. Clear, concise and tight to a fault, the production and overall contribution from Vaughan is nothing other than remarkable.  As a Glaswegian act, I was interested in the band’s opinion on how the impressive lineup of Scottish rock groups break the mould when compared to that of English or American rock efforts. After conferring with the other members, Sam told me that “I think there's something about the vocals which usually sets them apart, whether that is just the accent, or the way it hits the ear, it does stand out more often than not.” As obvious as it might sound that the iconic Scottish voice plays a major role in differentiating this specific Celtic brand of the same genre from others, it’s nevertheless a profound point that voices from different tribes will react with the ear in different ways. It implies a fascinating discussion about how different ethnicity's natural voices can induce different subconscious responses in listeners. Sam also voiced a tentative concern with lumping acts into the non-genre of Scottish rock and how it can at times be presumptuous, “I personally sometimes wonder if it's too easy to be lumped into "Scottish Rock" and then you're trapped there. It's a double-edged blade though, because, who wouldn't want their name next to bands like Biffy and Fatherson?” It certainly is an under-considered issue of generalising and connecting Scottish acts purely for being Scottish. It unintentionally strips individuality from these fantastic acts like Respite. Although, as Sam points out, it’s not exactly a bad thing to be mentioned among the greats of Scotland. A double-edged blade indeed.  Careful not to mention something the group isn’t ready to divulge just yet, Sam did allude to the future of Respite, “We're currently planning our second EP after a great response to the new tracks, and we're hoping to follow that up with a tour of Scotland, and potentially head down south.”  How can Jeeni support artists like Respite?   JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience.   • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make.  • We empower our audience and reward them every step of the way.  • We promise to treat our members ethically, fairly, honestly and with respect.  • Access to artist liaison and a supportive marketing team.  Check out Respite’s Jeeni showcase here: https://jeeni.com/showcase/respite-band/ 

05
Jun

As the Coronavirus Pandemic directly impacts Songwriters, Musicians and Artists - what can we do to help?

Reluctantly we cannot avoid a discussion about the impact of Coronavirus. Yesterday my son flew to Manilla in the Philippines where there is a state of emergency and where the community will be placed under quarantine for one month. At Jeeni HQ, key personnel have decided to self-isolate and social distance for the sake of our family, our loved ones and the business. It's all become very real, very fast. I have handpicked some relevant articles for our members, but it's a bit doom and gloom I am afraid. John Ochoa states: "By now, the detrimental effects of the global coronavirus pandemic on the music industry are loudly heard. Major festivals around the world are postponing or outright cancelling their 2020 editions. This month alone, Coachella and Stagecoach, Ultra Music Festival, SXSW, Lollapalooza Argentina, Treefort Music Fest, Brussels' Listen! Festival and several other major events were called off or postponed. The aftermath has impacted everything from music conferences and award shows—this year's Winter Music Conference, ASCAP Experience, Nickelodeon Kids' Choice Awards and BMI Latin Awards were all cancelled or postponed—while the amount of cancelled national and international tours continues to grow seemingly on the daily. As the coronavirus continues to spread, so too do its ramifications on the music industry. While industry experts and analysts are projecting that the live concert business could stand to lose billions, the financial fallout is virtually immeasurable at this point". http://bit.ly/2U1EH38 Norton and Denham conclude: "The coronavirus pandemic is scary for many who live on tight margins or don’t have the security of a steady paycheck. That includes independent musicians, venue owners, promoters, and others whose livelihood depends on a thriving and functioning arts and music scene". http://bit.ly/2IMuSAW The Digital Fix has started a discussion about how we can help? They say that: "We should buy physical CDs or downloads enabling artists to keep the money for themselves. and invite every band/artist to share their music with links to buy". http://bit.ly/3aW501o But is that enough, surely we can do more? What about lobbying the streaming services that pay artists peanuts. This could be the trigger to get them to offer some real help. Let's have some positive proposals from this community. Online collabouration instead of face to face rehearsals and jams? How to help our more vulnerable members get through if things get really tough? Over to you. Retro microphone on stage in restaurant. Blurred background

12
Mar

Jeeni Employing with the Kickstart Scheme

As a fast growing new business, still in its exciting dewy youth, Jeeni are delighted to be employing with the Kickstart Scheme. Launched by Rishi Sunak in July 2020, employers need to be approved by the DWP and are incentivised to take on 16-24 year olds, at risk of long-term unemployment. Jeeni - working with the Kickstart Scheme The successful Kickstart candidates are taken on for a placement of 6 months, given training and support to create skills to help with ongoing permanent employment. The criteria for Kickstart means the jobs offered must be new positions, previously not available at the company. For Jeeni, it works perfectly, as the company is growing and expanding at a rapid rate, so these roles have evolved naturally. Being an online streaming platform, Jeeni is perfect for this particular age group. Their online skills and technical ability, are almost second nature to them. Currently, there are three positions available, Marketing Assistant, Partnership Co-ordinator, Project Manager and joining the team will see these new team players taking on the social media platforms and the partners who work alongside and support Jeeni, evolving the planned projects for 2021 and brainstorming ideas for 2022 and beyond. Jeeni is delighted to be employing and partnering with the Kickstart Scheme. The whole team are looking forward to welcoming the new members, and working alongside them to keep building the Jeeni brand and grow the platform for all the artists, performers, talent and their fans. For more information or to apply for any of the positions available, follow the link below. www.jeeni.com/careers