10 Reasons why the world needs Jeeni

Jeeni Blog

Helping the next generation of talent to build a global fanbase

10 Reasons why the world needs Jeeni

My name is Mel Croucher. I'm a record producer and computer nerd. Over the years I've worked with a whole bunch of superstars like Prince, Frank Zappa and Eminem. In other words, I've been around successful musicians all my working life.

A few years back I was hearing from more and more artists how unhappy they were with the big streaming services. So I polled 4,200 of them about their Top-Ten Problems with Spotify, Apple Music, Soundcloud, Deezer, and the rest. The poll result was a shocker, and I asked a bunch of the best brains in the music business to help me create an ethical alternative. It's taken us two years, and we call our alternative JEENI.

Here's what the artists we polled told us, and here's our Jeeni solution to their problems.

1 - Money. Artists get paid a pittance. Platforms like YouTube pay $0.00069 per view, so even 10,000 views earns us less than the cost of a pizza per month.
Jeeni solution. OK, we get it. You do all the hard work, so you deserve all the rewards. How about a Jeeni deal where you to keep 100% of all music sales, ticketing, and merchandise sold through our platform.

2 - Recognition. We try really hard, but streaming platforms just don't get us more fans or recognition.
Jeeni solution. Right. Let's make Jeeni an artist development platform. Our founder invented viral marketing in 1994. Then he achieved the world's first million-user viral campaign. Now he's designed all the tools you need to grow your fanbase and get recognition: all part of the Jeeni service.

3 - Communication. We don't know the identity of who's streaming our stuff, so we can't get in direct contact with anyone who wants to know more about us.
Jeeni solution. OK. Here's the deal. With Jeeni you get a built-in fan database to contact everyone who votes for you or likes your work, and you communicate direct with them as often as you like. Safely, legally and all opt-in.

4 - B*llsh*t. The big streaming platforms are full of it. We hate the adverts, we hate the artificial likes, we hate the paid-for recommendations, we hate the hype.
Jeeni solution. The answer to this is an ethical alternative. We guarantee Jeeni will stay advert-free. We pledge our charts are the result of democratic votes by real people. And we promise that all Jeeni content comes from genuine unpaid sources. Oh yeah, we'll also pay our taxes in full, because we believe we should make a positive contribution to the society we live in.

5 - Rip Offs. We just can't break through, and even when we think we're making progress as artists we get ripped off.
Jeeni solution. Yep. The entertainment business has always been full of shysters. Let's be honest here, the people behind Jeeni have all made it to the top somehow, and between us we've made every mistake in the book. Our mission is to help you achieve success and avoid the rip-offs. That's why our Jeeni Mentors, Ambassadors and Masterclasses have joined forces to do exactly that.

6 - Choice. The big streaming services all offer similar content, dominated by the same big star names.
Jeeni solution. Agreed, so let's ignore the content everyone else uses and leave our competitors to fight it out! Jeeni is designed for undiscovered artists to break through, based on talent alone, not ad-spend.

7 - Channels. My work doesn't fit into mainstream channels. For example, what about channels for spoken-word?
Jeeni solution. No problem. Jeeni already has dedicated spoken-word channels for poetry, comedy, and voice actors, plus channels for entertainments ranging from dance to videogame soundtracks. And if we don't already have a channel that suits your need ... we'll sit down and create it!

8 - Visibility. People either don't know about our work, or can't find it even if they do.
Jeeni solution. We've designed the smartest user interface we can. On Jeeni, you can search by name, type of channel, instrumentation, latest uploads, popularity, even by influences and heroes. But above all, our artists have complete control over publicising their own announcements to their specific Jeeni audience.

9 - Fakes. What's the difference between the Jeeni Awards and the fake results dominated by celebrity voting?
Jeeni solution. Simple. Jeeni doesn't have celebrity voting. Our Awards will always be based on one member - one vote. No ifs, no buts.

10 - Live performance. I'd like to stream an event, and charge people to watch it. Can Jeeni do that?
Jeeni solution. Um, not yet, but we're working on it! Come on now, we're not perfect, so we need your help.

Jeeni has returned to Crowdcube to raise more funds for helping new talent. Jeeni founding director Mel Croucher says, “We’re ahead of our original schedule, but there’s still so much more to do. We need to scale our online platform globally now and build our mass artist showcases. Jeeni raised £100K in 6 days and we’re working hard to get more investors on board. Then we can hit all our targets, and give our new artists the recognition they deserve.” If you want to see our pitch click HERE.

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10
Jun

A Kiss from a Rose – Why the Rose is such a powerful symbol in the arts. By Sammie Venn.

Here at Jeeni.com we celebrate and support all musicians and performers, and poetry has its own dedicated channel for artists and performers to showcase their work and earn 100% of their sales, ticketing, merchandise and donations. Last week Jeeni returned to Crowdcube to raise more funds for helping new talent. We have been very encouraged with the positive response as we reached our target in just 6 days and now overfunding If you want to see our pitch click HERE. Today we showcase Sammie Venn as a very talented and creative writer. The Rose has long been considered a symbol of the divine feminine; when my daughter and I moved to our home in East Sussex a few years ago we bought a “Coeur Rose”, a “Love Rose”, in hope that it would manifest exactly that. Consequently it has never flowered when it should, in fact it has blossomed during the oddest of times, throughout harsh frosty winters as well as scorching hot summers. I even found two perfectly formed flowers one New Year’s eve under a dusting of snow. Suffice to say I see it as a strong and firmly rooted plant that can spring to life in the most adverse conditions, In Tarot a rose is seen as a symbol of balance, it expresses new beginnings, hope and promise. I see our magical plant as something that has stood the test of time. It is full of boundless wisdom and copious richness, whilst her petals answer my prayers the thorns protect the splendour it bestows. So why is the rose such a powerful motif in the arts? It appears as a mark of love, beauty and virtue within every creative genre. It is a recurring theme in ancient literature and features in the greatest love poems of our time. Christina Rossetti, William Blake, J.B. Yeats, Dorothy Parker, Rumi, Charles Bukowski all herald the rose in their prose as nature’s metaphorical flower of Love. Roses have symbolised God at work, the scent has been aligned to that of an angel and the Virgin Mary has also been called the “mystic rose”, “the rose without thorns”. Clearly its power as a plant is multifarious, from religious connotations to passionate exchanges, sincere friendship and spiritual holiness, the rose can mirror any human sentiment. The Ancient Greeks and Romans associated roses with Aphrodite and Venus, the Goddess of Love. However they have also been used to communicate messages without words. It is not just Love that the rose represents but also confidentiality. The Latin term “sub rosa” translates as “under the rose” referring to the notion that something is told in secret. When a confidential matter was debated behind closed doors in Rome, the wild flower was placed outside to indicate that a private matter was being discussed. It is not just literature that celebrates the rose, singer-song writers have immortalised the exquisite flower in their lyrics for centuries. Without doubt it is an iconic plant and holds a plethora of meanings depending on its colour. A crimson flower is for lovers, it signifies enduring and life-long passion. The velvety petals of a lilac bloom represent enchantment and love at first sight. A white rose reflects humility and innocence whilst a yellow bud expresses friendship and joy. Stems with pink flowers can be given to express gratitude, appreciation and admiration whilst those with an orange hue can portray enthusiasm and desire. Every mortal emotion can be aligned to this beautiful woody perennial. There are over 300 species and tens of thousands of cultivars, whether they are trailing, climbing or standing tall as shrubs, the rose comes armed with prickles and thorns making them strangely more beautiful in many ways. Leigh Bardugo in “The Language of Thorns” wrote that “Love speaks in flowers. Truth requires thorns”. This seems like a perfect metaphor for the life we live. From Bette Midler to Janis Joplin, form Poison to Westlife, the rose has featured as a powerful overture in many songs and genres. It has been idolised for both its natural beauty as well as its harsher, darker side. Seal’s “Kiss from a Rose” was released in 1994 and again in 1995 when it appeared in the film “Batman Forever”. 25 years later it’s still a song that sends shivers down my spine, I can even hear it loud and clear in my head as I’m writing this article. But it’s the lyrics of Bette Midler that resonate like a thunder bolt to the heart. Harmony is not always achieved when everyone sings the same note. It is what lies between these musical tones that produces accord. The rhythm and rhyme that they ensue creates a melody that dances to its own beat and this verse from Midler’s “The Rose” does exactly that. The lyrics are haunting, rich, joyful, romantic, wild and intoxicating, just like the rose itself. “When the night has been too lonely and the road has been too longAnd you think that love is only for the lucky and the strongJust remember in the winter, far beneath the bitter snowsLies the seed, that with the sun's love in the spring becomes the rose”. Click HERE to visit or return to jeeni.com

21
Dec

Welcome to Our Annual Round-Up of The Jeeni Project for 2021.

The pandemic has had a devastating effect on independent musicians and performers who are the core subscribers to the Jeeni platform. 83% of our professionals have been unable to find regular work, 33% of our artists have not earned a penny since restrictions were lifted earlier this year, and 20% say they will give up the struggle for recognition permanently. In support of our existing membership, we agreed to suspend paid subscriptions during the lockdown and may do so again in light of the current situation. Our Generation-4 platform was released on schedule, and our Generation-5 platform is scheduled for release on Amazon Web Services in the second quarter of 2022. This year, our pre-market valuation increased by 12.5% to £4.5million. Our awards and grant funding increased to £245,540 since launch and our investment funding increased to £513,734 since launch. The number of members in our musicians and artists community increased to 9,979, of which 5,424 are often active and 4,555 are continually active. The number of artist showcases on Jeeni increased to 2,492 with a global audience outreach to 3,430,790 fans. Team Jeeni increased to 15 core members. We launched our popular channel of Inside Story celebrity interviews, alongside Artist-of-the-Day and weekly News Roundups. Our most recent Jeeni Festival was enjoyed by 27,489 viewers, of which 7,739 were live-stream, plus another 19,750 on catch-up. Our world première of the jazz opera Spring Street topped 67,000 viewers, and for the first time, we achieved 10,000 visits to the Jeeni platform in one hour. Four of our strategic partners have become prominent for mutually beneficial marketing and support: BIMM - Europe’s largest music institute, Gradfuel - with over 10,000 graduates on their books, SeedLegals - the UK’s Number One growth hub, and Chillblast - the UK’s most awarded PC manufacturer. Stay safe and well, The Jeeni team.

05
May

Artists' rights have been stuck like a broken record, until Broken Record asked for Reform

An open letter was sent to Prime Minister Boris Johnson on the 20th of April, demanding, finally, that there be a reform in music streaming services. Hoorah! We hear you say, but what does this mean? Well, everything that Jeeni stands for, in essence the fair and equal treatment of music makers and artists. High profile artists such as Sir Paul McCartney, Coldplay’s Chris Martin, Boy George and Jessie Ware, have all signed the open letter and petition asking for a regulator to ensure these actions, in order to make the UK “…the best place in the world to be a musician or songwriter.” The move was spearheaded by the Musicians’ Union and the Broken Record campaign but has garnered more than 150 signatures from famous faces across the UK music industry and the support of over 5000 musicians and fans. Since the launch of Spotify in 2008, streaming services have quickly become our primary method for listening to music instead of through the more traditional methods of radio and Television. What these streaming services don’t offer however, is protection and fair treatment of the artists and songwriters. In November 2020, as part of an investigation into streaming royalties, it was found that some artists were receiving just a fraction of a US cent per song streamed and worse, some no compensation at all. In order for this to change, only small amendments need to be made to the 1998 Copyright, Designs and Patents Act, however the outcome for artists could mean the difference in being able to pay next month’s rent or not as many have unfortunately experienced. At a time when we need to be looking for ways to restart the post-Covid financial recovery, a truly free market would allow a song to achieve greater profits and therefore, as the letter addresses, put more money in the pockets of UK taxpayers which can only benefit our economy. Fundamentally we don’t want to stop listening to and seeing the artists and musicians we love. When we are able, we want to dance along at concerts, sing our hearts out at gigs and sway to the rhythm that an artist has worked hard to create for us, so why should they not be paid and treated fairly? We want the music industry to thrive, and it is why we at Jeeni believe that it is so important to do this. You can support the petition at https://www.change.org/p/boris-johnson-put-the-value-of-music-back-where-it-belongs-in-the-hands-of-music-makers Let’s make 2021 a great and fair one.

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