10 Reasons why the world needs Jeeni

Jeeni Blog

Helping the next generation of talent to build a global fanbase

10 Reasons why the world needs Jeeni

My name is Mel Croucher. I'm a record producer and computer nerd. Over the years I've worked with a whole bunch of superstars like Prince, Frank Zappa and Eminem. In other words, I've been around successful musicians all my working life.

A few years back I was hearing from more and more artists how unhappy they were with the big streaming services. So I polled 4,200 of them about their Top-Ten Problems with Spotify, Apple Music, Soundcloud, Deezer, and the rest. The poll result was a shocker, and I asked a bunch of the best brains in the music business to help me create an ethical alternative. It's taken us two years, and we call our alternative JEENI.

Here's what the artists we polled told us, and here's our Jeeni solution to their problems.

1 - Money. Artists get paid a pittance. Platforms like YouTube pay $0.00069 per view, so even 10,000 views earns us less than the cost of a pizza per month.
Jeeni solution. OK, we get it. You do all the hard work, so you deserve all the rewards. How about a Jeeni deal where you to keep 100% of all music sales, ticketing, and merchandise sold through our platform.

2 - Recognition. We try really hard, but streaming platforms just don't get us more fans or recognition.
Jeeni solution. Right. Let's make Jeeni an artist development platform. Our founder invented viral marketing in 1994. Then he achieved the world's first million-user viral campaign. Now he's designed all the tools you need to grow your fanbase and get recognition: all part of the Jeeni service.

3 - Communication. We don't know the identity of who's streaming our stuff, so we can't get in direct contact with anyone who wants to know more about us.
Jeeni solution. OK. Here's the deal. With Jeeni you get a built-in fan database to contact everyone who votes for you or likes your work, and you communicate direct with them as often as you like. Safely, legally and all opt-in.

4 - B*llsh*t. The big streaming platforms are full of it. We hate the adverts, we hate the artificial likes, we hate the paid-for recommendations, we hate the hype.
Jeeni solution. The answer to this is an ethical alternative. We guarantee Jeeni will stay advert-free. We pledge our charts are the result of democratic votes by real people. And we promise that all Jeeni content comes from genuine unpaid sources. Oh yeah, we'll also pay our taxes in full, because we believe we should make a positive contribution to the society we live in.

5 - Rip Offs. We just can't break through, and even when we think we're making progress as artists we get ripped off.
Jeeni solution. Yep. The entertainment business has always been full of shysters. Let's be honest here, the people behind Jeeni have all made it to the top somehow, and between us we've made every mistake in the book. Our mission is to help you achieve success and avoid the rip-offs. That's why our Jeeni Mentors, Ambassadors and Masterclasses have joined forces to do exactly that.

6 - Choice. The big streaming services all offer similar content, dominated by the same big star names.
Jeeni solution. Agreed, so let's ignore the content everyone else uses and leave our competitors to fight it out! Jeeni is designed for undiscovered artists to break through, based on talent alone, not ad-spend.

7 - Channels. My work doesn't fit into mainstream channels. For example, what about channels for spoken-word?
Jeeni solution. No problem. Jeeni already has dedicated spoken-word channels for poetry, comedy, and voice actors, plus channels for entertainments ranging from dance to videogame soundtracks. And if we don't already have a channel that suits your need ... we'll sit down and create it!

8 - Visibility. People either don't know about our work, or can't find it even if they do.
Jeeni solution. We've designed the smartest user interface we can. On Jeeni, you can search by name, type of channel, instrumentation, latest uploads, popularity, even by influences and heroes. But above all, our artists have complete control over publicising their own announcements to their specific Jeeni audience.

9 - Fakes. What's the difference between the Jeeni Awards and the fake results dominated by celebrity voting?
Jeeni solution. Simple. Jeeni doesn't have celebrity voting. Our Awards will always be based on one member - one vote. No ifs, no buts.

10 - Live performance. I'd like to stream an event, and charge people to watch it. Can Jeeni do that?
Jeeni solution. Um, not yet, but we're working on it! Come on now, we're not perfect, so we need your help.

Jeeni has returned to Crowdcube to raise more funds for helping new talent. Jeeni founding director Mel Croucher says, “We’re ahead of our original schedule, but there’s still so much more to do. We need to scale our online platform globally now and build our mass artist showcases. Jeeni raised £100K in 6 days and we’re working hard to get more investors on board. Then we can hit all our targets, and give our new artists the recognition they deserve.” If you want to see our pitch click HERE.

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30
Nov

Discover New Talent with Jeeni

Jeeni’s prime goal is to bring attention to artists that deserve it and luckily for you, Jeeni is crawling with them. Jeeni has over 100 channels of styles, genres and artforms for you to explore and archive for your enjoyment. Anyone and everyone can create and share playlists from all of the channels that we offer and it’s absolutely free to sign up. Jeeni’s artist liaison team is always on the lookout for emerging talent to add to the marvelous melting pot that is Jeeni. Become fanbase pioneers of fresh, electrifying and original artists looking to share their craft with the world. As you surf the seemingly endless library of talent on Jeeni, you can be assured that the artists you explore and enjoy are a part of an entirely ethical and supportive platform that lets artists keep 100% of profits made and have complete control over their creative property. Finding talent on Jeeni couldn’t be easier, simply choose a channel that interests you, from ambient, to death-metal, to slam poetry and begin unearthing Jeeni artists and their craft. If this progressive and exciting mission of promoting artists and helping them gain a worldwide fanbase interests you, we’re currently hiring so that Jeeni can expand its reach and effectiveness. We are currently offering the roles of Sales Executive and Senior Developer as a part of the governmental Kickstart scheme and these roles are for those between 16-24 and on Universal Credit. We are also offering a sales internship for university students trying to get experience during their education. For more information, visit: https://uk.indeed.com/jobs?q=jeeni&l&vjk=a9b44f31a3321877 We look forward to hearing from you!

05
Jun

Why In-Person Connections Matter More Than Ever

by Kelli Richards, Jeeni MD USA People call me a ‘super-connector’; I literally make my living connecting people and opportunities to each other and I have a very broad and deep network that I’ve built over many years of establishing long-term trusted relationships. Many of these relationships were developed the old-fashioned way, by having ‘live’ conversations of substance in person or over the phone over time. That said, we live in a fragmented world where more and more we connect through devices and technology (whether via text messaging on our phones, e-mail over the Internet or via Zoom conference calls online). While these technologies are arguably convenient and time-saving, something has gotten lost in translation. Look around whenever you’re out in public, and the vast majority of people have their faces buried in their smartphones or in their laptops. This applies regardless of age, gender, or any other consideration. One of the saddest (but most prolific) examples is when a couple are out having a meal together but each has their face buried in their own device, and are in their own worlds. At a minimum, this type of behavior certainly seems to push intimacy away and can lead to undesirable outcomes because people have stopped looking at each other and engaging in active conversation. The film producer Brian Grazer has just published his new book entitled “Face to Face: The Art of Human Connection”, and of course I love it. In the book, Brian argues that one of the secrets to a better life lies in establishing personal real-time connection (like we all used to indulge in before we had access to these devices). He argues that burying ourselves in our individual devices destroys an essential facet of the human experience we can only get when we look at someone face-to-face and engage in a real conversation. When we do so, and look into each other’s eyes, we form strong connections and bonds with each other, we understand each other better, we expand our world views, and we create memorable meaningful moments that can lead to a range of possibilities. When we connect and understand each other, we become interested in what matters to one another and that leads to wanting to support and add value to each other’s lives. This is what truly matters folks. No matter how convenient our technology and devices are or become, the bottom line is that trusted relationships rule the world — and that applies both personally and professionally across the board. So, I strongly urge you to reach out and make time to connect with people face-to-face more often. Seek to understand others, pay attention and invest genuine time in getting to know what matters to them so you can figure out how you can add value to them and help them to achieve their goals. Be yourself, more uncensored — drop your masks and be authentic, the kind of person you want others to know and respect. Show up fully as yourself, vulnerable and caring, which encourages others to do the same. And as you do so, watch what happens as your relationships shift and evolve. I’m willing to bet your life will improve and create a ripple effect that impacts the lives of others around you as well. Click HERE to visit or return to jeeni.com

06
Jun

My Lockdown A-Z Happiness Manifesto – Why imagination, creativity and gratitude can be a cure for all.

By Sammie Venn Jeeni's Official Writer, Columnist and Blogger. Here at Jeeni.com we celebrate and support all musicians and performers, and poetry has its own dedicated channel for artists and performers to showcase their work and earn 100% of their sales, ticketing, merchandise and donations. Jeeni returned to Crowdcube to raise more funds for helping new talent and has already raised £93K, our target is £100K and we have 27 days to go, so we are likely to overfund, which is just amazing. Thanks again to all our wonderful investors. If you want to see our pitch click HERE. Today we showcase Sammie Venn as a very talented and creative writer. I have always been fascinated by the power of the human imagination: the capability of the brain and its capacity to unlock a unique world for every person on the planet. Our thoughts are as unique as fingerprints, so powering up the hippocampus to unravel the labyrinth of our minds can be even more challenging when we are physically isolated from those we love and care for. Lockdown has given us all time to think, sometimes overthink, and evaluate key priorities. These thoughts are often fear-based and at other times they are fuelled by excitement and possibility. At the beginning of COVID-19 I had a long list of ‘lockdown goals’ that I wanted to achieve. I thought I would be able to use the time efficiently to compartmentalise my life, throw some order at the chaos and come through the other side a more polished version of myself. Of course nothing ever goes according to plan. Therefore it felt like the right time to seize the day and further the knowledge and understanding of the human mind, body and soul. The relevance of which resonates even more after being catapulted into a matrix that can only described as something akin to Aldous Huxley’s ‘Brave New World’. Hermann Hesse, German-born Swiss poet, painter, novelist and writer wrote: “I have been and still am a seeker, but I have ceased to question stars and books. I have begun to listen to the teaching my blood whispers to me.” His works explore how an individual searches for authenticity, spirituality and self-knowledge. Unsurprisingly, he won the Nobel Prize for literature in 1946 and has been a real influence when it comes to deciphering principles relating to what education means to me. Kindness, hand in hand with knowledge, is key in my happiness manifesto. September has always been my favourite time of year, a throwback to academia. However online courses in every arena conceivable have become the new normal. We have been unable to sit in classrooms or studios with our fellow peers, so zoom has become the portal for the education of the masses, including our children. The upside is that teaching has become readily accessible and certainly not restricted to certain times of the year. We can learn in the comfort of our own homes, in our pyjamas, with a cup of tea, glass of wine or even sat in the garden. However education is not just about studying for an end goal, its about embracing all that surrounds us, what our culture has to offer and the lessons that we can learn from that. Music teaches us how to express our emotions, whether that is through song writing, performing, dancing or just singing in the shower. We can develop our understanding of life’s twists and turns on a completely different level. The world of music teaches us not just about love, lust, happiness and passion but also about the bonds we have with our fellow human beings. It also lectures us on history, politics and sociology. Music is a platform that enhances our understanding of the world in a magical way, we remember song lyrics, we remember nursery rhymes, we remember the chants and hymns of our ancestors. We learn to come back to ourselves through the power of sound. My education in lockdown encompassed all these salient points. I reconnected on all levels with my hearts centre and created a lockdown happiness manifesto, which by and large I have managed to stick to. My A-Z goes something like this: Click HERE to visit or return to jeeni.com

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