10 Reasons why the world needs Jeeni

Jeeni Blog

Helping the next generation of talent to build a global fanbase

10 Reasons why the world needs Jeeni

My name is Mel Croucher. I'm a record producer and computer nerd. Over the years I've worked with a whole bunch of superstars like Prince, Frank Zappa and Eminem. In other words, I've been around successful musicians all my working life.

A few years back I was hearing from more and more artists how unhappy they were with the big streaming services. So I polled 4,200 of them about their Top-Ten Problems with Spotify, Apple Music, Soundcloud, Deezer, and the rest. The poll result was a shocker, and I asked a bunch of the best brains in the music business to help me create an ethical alternative. It's taken us two years, and we call our alternative JEENI.

Here's what the artists we polled told us, and here's our Jeeni solution to their problems.

1 - Money. Artists get paid a pittance. Platforms like YouTube pay $0.00069 per view, so even 10,000 views earns us less than the cost of a pizza per month.
Jeeni solution. OK, we get it. You do all the hard work, so you deserve all the rewards. How about a Jeeni deal where you to keep 100% of all music sales, ticketing, and merchandise sold through our platform.

2 - Recognition. We try really hard, but streaming platforms just don't get us more fans or recognition.
Jeeni solution. Right. Let's make Jeeni an artist development platform. Our founder invented viral marketing in 1994. Then he achieved the world's first million-user viral campaign. Now he's designed all the tools you need to grow your fanbase and get recognition: all part of the Jeeni service.

3 - Communication. We don't know the identity of who's streaming our stuff, so we can't get in direct contact with anyone who wants to know more about us.
Jeeni solution. OK. Here's the deal. With Jeeni you get a built-in fan database to contact everyone who votes for you or likes your work, and you communicate direct with them as often as you like. Safely, legally and all opt-in.

4 - B*llsh*t. The big streaming platforms are full of it. We hate the adverts, we hate the artificial likes, we hate the paid-for recommendations, we hate the hype.
Jeeni solution. The answer to this is an ethical alternative. We guarantee Jeeni will stay advert-free. We pledge our charts are the result of democratic votes by real people. And we promise that all Jeeni content comes from genuine unpaid sources. Oh yeah, we'll also pay our taxes in full, because we believe we should make a positive contribution to the society we live in.

5 - Rip Offs. We just can't break through, and even when we think we're making progress as artists we get ripped off.
Jeeni solution. Yep. The entertainment business has always been full of shysters. Let's be honest here, the people behind Jeeni have all made it to the top somehow, and between us we've made every mistake in the book. Our mission is to help you achieve success and avoid the rip-offs. That's why our Jeeni Mentors, Ambassadors and Masterclasses have joined forces to do exactly that.

6 - Choice. The big streaming services all offer similar content, dominated by the same big star names.
Jeeni solution. Agreed, so let's ignore the content everyone else uses and leave our competitors to fight it out! Jeeni is designed for undiscovered artists to break through, based on talent alone, not ad-spend.

7 - Channels. My work doesn't fit into mainstream channels. For example, what about channels for spoken-word?
Jeeni solution. No problem. Jeeni already has dedicated spoken-word channels for poetry, comedy, and voice actors, plus channels for entertainments ranging from dance to videogame soundtracks. And if we don't already have a channel that suits your need ... we'll sit down and create it!

8 - Visibility. People either don't know about our work, or can't find it even if they do.
Jeeni solution. We've designed the smartest user interface we can. On Jeeni, you can search by name, type of channel, instrumentation, latest uploads, popularity, even by influences and heroes. But above all, our artists have complete control over publicising their own announcements to their specific Jeeni audience.

9 - Fakes. What's the difference between the Jeeni Awards and the fake results dominated by celebrity voting?
Jeeni solution. Simple. Jeeni doesn't have celebrity voting. Our Awards will always be based on one member - one vote. No ifs, no buts.

10 - Live performance. I'd like to stream an event, and charge people to watch it. Can Jeeni do that?
Jeeni solution. Um, not yet, but we're working on it! Come on now, we're not perfect, so we need your help.

Jeeni has returned to Crowdcube to raise more funds for helping new talent. Jeeni founding director Mel Croucher says, “We’re ahead of our original schedule, but there’s still so much more to do. We need to scale our online platform globally now and build our mass artist showcases. Jeeni raised £100K in 6 days and we’re working hard to get more investors on board. Then we can hit all our targets, and give our new artists the recognition they deserve.” If you want to see our pitch click HERE.

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12
Jan

Richard Murray - 'Fire Sale' Album Review

With lush, full arrangements, creative use of instrumentation and authoritative vocal performances, Richard Murray’s newest album, ‘Fire Sale’ might just be his most impactful to date since his debut in 2007. Richard Murray is a Northern Irish singer and songwriter who specialises in expanding the pre-conceived ideas people have about country music. Richard pushes the country and western envelope by introducing alternative instruments, song writing approaches and mindsets. This record showcases all of these abilities to a tee and has really coloured-in Jeeni’s country channel. A favourite of mine on this record is the fourth track, ‘Devils 2’. This a more contemplative and gentler moment in the album where Richard is putting his charismatic and gravelly voice to good use as he communicates an intense emotional yearning. Richard uses bongos as a part of the minimal, yet compelling percussion section along with a steady kick drum. The guitar parts here twinkle and shimmer alongside Richard’s crooning vocals as the two sections enhance each other. ‘Hard Love’, while still acoustic, really harnesses a moody rock ballad tone with a forceful beat, and almost mumbling vocals from Richard. An impressive direction to take; ‘Hard Love’ does a great job in creating a deeper and richer overall flavour to ‘Fire Sale’. Towards the end of the album, Richard slightly showcases his Celtic heritage with ‘Sea Glass’. A fiddle doubles a jaunty guitar part in between the verses which creates a warm image of a rowdy and patriotic gathering. This track provides a last push in energy for this perfect campfire album, as its last moments wind the project down in an introspective and reflective fashion. The last track on ‘Fire Sale’, 'You Get Wise' acts as a sort of summary and reflection on the stellar tracks that have come before it. A Jeeni and Bandcamp exclusive, the closing track holds some of Richard’s most thoughtful and tender songwriting and performances, making it a perfect choice to sum up this exciting and heart-warming album. ‘Fire Sale’ is a sentimentally tender project. At times, Richard is longing for home, where other times, he’s just walked through the door and celebrations have begun. The album has a real range in emotions, moods and sentiments and is a must listen for all country fans. How can Jeeni support artists like Richard Murray JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience. • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make. • We empower our audience and reward them every step of the way. • We promise to treat our members ethically, fairly, honestly and with respect. • Access to artist liaison and a supportive marketing team. Check out Richard’s Jeeni showcase here: https://jeeni.com/showcase/richardmurraymusic/

03
Sep

Victorious Festival - Colour of the Jungle

Colour of the Jungle are a five-piece rock band, performing at this years Victorious Festival. The bands captivating songwriting and energy has resonated with audiences from Munich to the South coast of England. The group of five friends jammed for fun before moving to the studio, where they soon discovered their true potential and recorded their debut EP The Jungle Book. Their catchy-but-emotional, approachable-yet-raw sound is built upon sexy bass-driven rhythms and edgy instrumentation. Creating music that sticks in the head and the heart. Following the release of their debut EP The Jungle Book, Colour of the Jungle dropped ‘Steel Tray’. A summer anthem that captures the complex bass lines of John Harris, confident drum beats of Dan Fiford, rhythmic riff and leads of Joe Costello and Brendan McVeagh, and intriguing lyrics of Jack Evans. Inspired by iconic rock and roll greats such as Kings of Leon, Red Hot Chilli Peppers and The Growlers, Colour of the Jungle are sculpting their own identity of modern garage rock. To date Colour of the Jungle have played many festivals. Including Victorious, Wickham, Street Party and Hayling Island Kite Festival. Along with playing many events and venues from their hometown Portsmouth, all around Hampshire, right through to London and also venturing out to Munich… you could say there are truly creating a stir in the jungle. The Pompey band continue to make a name for themselves, gaining an impressive reputation with their live shows. Winning “Best Local Band’ in the 2021 Southsea Folk Awards. Colour of the Jungle at Victorious Festival 2021 Victorious Festival is the UK’s biggest metropolitan festival and returns to Southsea Seafront this this August Bank holiday weekend (27th-29th August). With an excellent line-up including Madness, The Streets, Royal Blood and many more. COTJ will perform a set including music from their new EP ‘Monkey Mind’ on the Seaside Stage at Victorious Festival. Nick Courtney, will present the Seaside Stage, showcasing the best up and coming talent from Portsmouth and surrounding areas. See cruise liners soar past while watching the next big thing. Catch Colour of the Jungle on the Seaside Stage on Saturday 28th August 2021 at the Victorious Festival, Portsmouth. Or check out Colour of the Jungle’s showcase here: Colour of the Jungle | Showcase | JEENI #independent #victorious #festival #portsmouth #jeeni #colourofthejungle #showcase

04
Feb

Calling All Graduates Looking For Work, Jeeni Officially Partners With Gradfuel to Create 654 New Jobs!!

Kickstart is a governmental scheme, introduced by Rishi Sunak as a response to the pandemic and the difficulty it created in employment for young people. Since its introduction last September, the initiative has boosted the careers of over 100,000 young people in the UK. This scheme has provided hope for young people who are trying to find their passion, career and purpose at a time when they need it most. Jeeni has been working with our specialist partners, Gradfuel who are consultants for the Department of Work and Pensions, which is where the Kickstart grant funding comes from. It’s a great opportunity for companies like Jeeni to bring keen young graduates on board for a minimum of six months, and scale up the business. Also, there’s no financial risk, with over £8,000 worth of grant money to support each young person taken on board. Gradfuel has worked with over 20,000 graduates and have been praised by companies such as ‘Fethr’ and ‘Thursday’. Apply to Gradfuel here: https://careers.gradfuel.co/kickstart-application-j/ That's why Jeeni is so proud to be making good use of the Kickstart scheme with Gradfuel, to train, support and build the portfolios of people aged 16-24 and on universal credit. The Kickstart scheme can be essential for both employers and employees, because young companies can build a workforce at no cost at all to them, and young people get paid positions in the industry of their passion. The Government provides the grants to cover 100% of wages and national insurance contributions for well-qualified, pre-screened young workers on universal credit. The positions span across 6 months for up to 25 hours work a week and you receive a £1,500 cash injection into your business for each new person you take on with Kickstart. Although the governmental Kickstart scheme itself provides this crucial helping hand for companies and graduates, websites like Gradfuel are vital in guiding those graduates to the perfect Kickstart role for their careers. Gradfuel is a mediator between the Kickstart scheme and those it was designed to help. They provide an interpersonal and proactive connection to young people looking for a career path and “matches you with the perfect graduate jobs”. As of right now, Gradfuel have carried out over 100,000 conversations with their clients about their future and career opportunities. The pool of possibilities after education can seem endless and overwhelming, so a company like Gradfuel that takes you by the hand and leads you to a company that needs you as much as you need them is an extraordinarily valuable service. Our partners, Gradfuel are the experts in the market, and have raised £18.7m in Kickstart grant funding so far. Gradfuel have had a 99.5% success rate in their applications, against the market average of 22%, supporting over 1,400 companies to process their Kickstart applications. Jeeni can personally attest to the effectiveness and value of using the Kickstart scheme through Gradfuel. Zak Ahmed, Jeeni’s HR specialist had this to say about the opportunity, “The Kickstart Scheme has helped me gain the vital experience I need as a recent Masters graduate. I’ve found a very meaningful role here at Jeeni, where I’m progressing quicker than I could’ve imagined!” Zak Ahmed, HR Manager Ella Venvell used Gradfuel to find her Kickstart position as Jeeni’s Artist Liaison and Marketing Leader, “The kickstart scheme has given me an invaluable experience which has helped me learn about the professional world as well as given me the time to develop myself and my portfolio.” and with regards to Gradfuel, Ella said that it’s “helped me find a job doing what I love, and am hoping to do as my lifetime career.” Ella Venvell, Marketing Leader Past Marketing Executives, Rebecca Allen and Kate Stewart mention how invaluable their kickstart positions at Jeeni have been for them in her Inside Story interviews. Kate said, “In terms of kickstarting my career, if you will, my time at Jeeni has been so helpful, I’ve been provided with lots of training opportunities and learned lots of transferrable skills”. Rebecca also reflected on the skills that she was able to hone from her kickstart role at Jeeni, “I definitely think I’ve developed a knowledge of social media. I was also able to complete a lot of training courses, I did one on SEO and Google analytics.” Available here: Rebecca Allen, Kate Stewart. Among the 655 new roles available across England include; 116 sales positions, with a focus in London, Manchester and remote situations, 143 roles in Marketing, also for people based in London, Manchester or remote, 118 hospitality roles particularly in London and Birmingham, 121 admin positions focused on remote and London. There are also 31 roles for those specialised in graphic design such as Photoshop and Adobe for remote and London-based applicants. IT and data have 81 roles for London-based and remote situations and finally, there are 25 roles in finance, also for London and remotely working applicants. Don’t miss out on these opportunities and visit here for more information. https://grants.gradfuel.co/kickstarter-landing-c/ Apply to Gradfuel here: https://careers.gradfuel.co/kickstart-application-j/

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