10 Reasons why the world needs Jeeni

Jeeni Blog

Helping the next generation of talent to build a global fanbase

10 Reasons why the world needs Jeeni

My name is Mel Croucher. I'm a record producer and computer nerd. Over the years I've worked with a whole bunch of superstars like Prince, Frank Zappa and Eminem. In other words, I've been around successful musicians all my working life.

A few years back I was hearing from more and more artists how unhappy they were with the big streaming services. So I polled 4,200 of them about their Top-Ten Problems with Spotify, Apple Music, Soundcloud, Deezer, and the rest. The poll result was a shocker, and I asked a bunch of the best brains in the music business to help me create an ethical alternative. It's taken us two years, and we call our alternative JEENI.

Here's what the artists we polled told us, and here's our Jeeni solution to their problems.

1 - Money. Artists get paid a pittance. Platforms like YouTube pay $0.00069 per view, so even 10,000 views earns us less than the cost of a pizza per month.
Jeeni solution. OK, we get it. You do all the hard work, so you deserve all the rewards. How about a Jeeni deal where you to keep 100% of all music sales, ticketing, and merchandise sold through our platform.

2 - Recognition. We try really hard, but streaming platforms just don't get us more fans or recognition.
Jeeni solution. Right. Let's make Jeeni an artist development platform. Our founder invented viral marketing in 1994. Then he achieved the world's first million-user viral campaign. Now he's designed all the tools you need to grow your fanbase and get recognition: all part of the Jeeni service.

3 - Communication. We don't know the identity of who's streaming our stuff, so we can't get in direct contact with anyone who wants to know more about us.
Jeeni solution. OK. Here's the deal. With Jeeni you get a built-in fan database to contact everyone who votes for you or likes your work, and you communicate direct with them as often as you like. Safely, legally and all opt-in.

4 - B*llsh*t. The big streaming platforms are full of it. We hate the adverts, we hate the artificial likes, we hate the paid-for recommendations, we hate the hype.
Jeeni solution. The answer to this is an ethical alternative. We guarantee Jeeni will stay advert-free. We pledge our charts are the result of democratic votes by real people. And we promise that all Jeeni content comes from genuine unpaid sources. Oh yeah, we'll also pay our taxes in full, because we believe we should make a positive contribution to the society we live in.

5 - Rip Offs. We just can't break through, and even when we think we're making progress as artists we get ripped off.
Jeeni solution. Yep. The entertainment business has always been full of shysters. Let's be honest here, the people behind Jeeni have all made it to the top somehow, and between us we've made every mistake in the book. Our mission is to help you achieve success and avoid the rip-offs. That's why our Jeeni Mentors, Ambassadors and Masterclasses have joined forces to do exactly that.

6 - Choice. The big streaming services all offer similar content, dominated by the same big star names.
Jeeni solution. Agreed, so let's ignore the content everyone else uses and leave our competitors to fight it out! Jeeni is designed for undiscovered artists to break through, based on talent alone, not ad-spend.

7 - Channels. My work doesn't fit into mainstream channels. For example, what about channels for spoken-word?
Jeeni solution. No problem. Jeeni already has dedicated spoken-word channels for poetry, comedy, and voice actors, plus channels for entertainments ranging from dance to videogame soundtracks. And if we don't already have a channel that suits your need ... we'll sit down and create it!

8 - Visibility. People either don't know about our work, or can't find it even if they do.
Jeeni solution. We've designed the smartest user interface we can. On Jeeni, you can search by name, type of channel, instrumentation, latest uploads, popularity, even by influences and heroes. But above all, our artists have complete control over publicising their own announcements to their specific Jeeni audience.

9 - Fakes. What's the difference between the Jeeni Awards and the fake results dominated by celebrity voting?
Jeeni solution. Simple. Jeeni doesn't have celebrity voting. Our Awards will always be based on one member - one vote. No ifs, no buts.

10 - Live performance. I'd like to stream an event, and charge people to watch it. Can Jeeni do that?
Jeeni solution. Um, not yet, but we're working on it! Come on now, we're not perfect, so we need your help.

Jeeni has returned to Crowdcube to raise more funds for helping new talent. Jeeni founding director Mel Croucher says, “We’re ahead of our original schedule, but there’s still so much more to do. We need to scale our online platform globally now and build our mass artist showcases. Jeeni raised £100K in 6 days and we’re working hard to get more investors on board. Then we can hit all our targets, and give our new artists the recognition they deserve.” If you want to see our pitch click HERE.

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06
Jun

Let the Music Play and Save Our Venues

You may have seen the hashtags going around today #LetTheMusicPlay and #SaveOurVenues. If you were wondering what it's all about, an open letter has been issued. THIS is what is happening ? Some 1,500 acts including Ed Sheeran, Paul McCartney and The Rolling Stones urge the British Government to save the country's live music industry from collapsing because of coronavirus. Coldplay, Eric Clapton, Sam Smith, Rod Stewart, Liam Gallagher, Iron Maiden, Dua Lipa, Skepta and Florence + the Machine were also signatories to an open letter warning that the ongoing shutdown threatens thousands of jobs. They cited new research showing that live music added £4.5 billion ($5.6 billion, 5.0 billion euros) to the British economy and supported 210,000 jobs across the country last year. Live music has been one of the UK's biggest social, cultural, and economic successes of the past decade. But, with no end to social distancing in sight or financial support from government yet agreed, the future for venues, concerts and festivals and the hundreds of thousands of people who work in them looks bleak. Until these businesses can operate again, which is likely to be 2021 at the earliest, government support will be crucial to prevent mass insolvencies and the end of this world-leading industry. On July 2nd 2020, the Concert Promoters Association and a coalition of live music businesses including artists, venues, concerts, festivals, production companies and industry figures launched a campaign to highlight the importance of the sector to the UK’s economy. The campaign asked people to share on social media a film or photo of the last gig they played or saw with the hashtag #LetTheMusicPlay. If you’d like to add your support, you can download shareable graphics and quotes from some of the country’s biggest artists here. Post them on your social media to show how important UK live music is to you, and don’t forget to use the hashtag #LetTheMusicPlay. Read the joint letter Dear Secretary of State, UK live music has been one of the UK’s biggest social, cultural, and economic successes of the past decade. From world-famous festivals to ground-breaking concerts, the live music industry showcases, supports, and develops some of the best talent in the world – on and off-stage. As important as it is, our national and regional contribution isn’t purely cultural. Our economic impact is also significant, with live music adding £4.5bn to the British economy and supporting 210,000 jobs across the country in 2019. Like every part of the entertainment industry, live music has been proud to play our part in the national effort to reduce the spread of Coronavirus and keep people safe. But, with no end to social distancing in sight or financial support from government yet agreed, the future for concerts and festivals and the hundreds of thousands of people who work in them looks bleak. This sector doesn’t want to ask for government help. The promoters, festival organisers, and other employers want to be self-sufficient, as they were before lockdown. But, until these businesses can operate again, which is likely to be 2021 at the earliest, government support will be crucial to prevent mass insolvencies, and the end of this great British industry. Government has addressed two important British pastimes – football and pubs – and it’s now crucial that it focuses on a third, live music. For the good of the economy, the careers of emerging British artists, and the UK’s global music standing, we must ensure that a live music industry remains when the pandemic has finally passed. Yours, Leading UK artists, music professionals & venues (read the full list of signatories here) Click HERE to visit or return to jeeni.com

12
Mar

Jeeni Employing with the Kickstart Scheme

As a fast growing new business, still in its exciting dewy youth, Jeeni are delighted to be employing with the Kickstart Scheme. Launched by Rishi Sunak in July 2020, employers need to be approved by the DWP and are incentivised to take on 16-24 year olds, at risk of long-term unemployment. Jeeni - working with the Kickstart Scheme The successful Kickstart candidates are taken on for a placement of 6 months, given training and support to create skills to help with ongoing permanent employment. The criteria for Kickstart means the jobs offered must be new positions, previously not available at the company. For Jeeni, it works perfectly, as the company is growing and expanding at a rapid rate, so these roles have evolved naturally. Being an online streaming platform, Jeeni is perfect for this particular age group. Their online skills and technical ability, are almost second nature to them. Currently, there are three positions available, Marketing Assistant, Partnership Co-ordinator, Project Manager and joining the team will see these new team players taking on the social media platforms and the partners who work alongside and support Jeeni, evolving the planned projects for 2021 and brainstorming ideas for 2022 and beyond. Jeeni is delighted to be employing and partnering with the Kickstart Scheme. The whole team are looking forward to welcoming the new members, and working alongside them to keep building the Jeeni brand and grow the platform for all the artists, performers, talent and their fans. For more information or to apply for any of the positions available, follow the link below. www.jeeni.com/careers

15
Mar

More Than Just Music with Jeeni

So far, 2021 has been a very busy year for the Jeeni team, so what's new? The platform is growing and growing, and it's more than just music with Jeeni. The first job was to update the website. The look changed, the user experience was enhanced and new channels were added, allowing all the varied talent joining us is easier to find. More than just music, means we welcome all the trades that support the industry, plus the industries that benefit from music itself. The new look channels added, mean we can offer separate sections for all these extra and supporting parts of the creative world. Our Goods and Services channel now gives members access to tutorials for singing, including Opera and Classical, guides to performance prep, as well as studio production. There is also advice on optimising your social media, recording your music, graphics and album artwork. And when the world seems to be spinning at 100mph, you can find help to unwind and seek peace and calm. Tara and Sharmayne - Opera Coaches In the Masterclasses channel, users can sharpen their skills from drums to guitar, and even try the bass guitar lessons from the legend Suzi Quattro. If you require the services of a photographer, director or editor, you can search the various talents listed in the Photography and Videography channel. Or follow the guides on how to do it yourself , even on a limited budget. Plus Jeeni's own image welder, Sharron Goodyear with her special rate offer for a 'virtual shoot' exclusive to our subscribers. Should you be thinking of going before the lens, you could check out the services in the Style and Grooming channel to grab some tips on all aspects of hair, make-up, style and image. CrackaLackTV Editing Tutorial Not forgetting the next generation of creatives, we have a special channel for Juniors to go to for music, dance, stories, teaching and performance tips aimed at the younger musicians and dancers. We are also building the Audio Books channel to encourage writers of stories for children and young adults. Not excluding the oldies, there are currently 31 episodes of Stephen Palmer's 'Hairy London' for the adults to immerse themselves in. One of our most exciting, up-coming channels is Royalty-Free Music for Dancers. Whether your routines are for performance or competition, using other peoples' music can be problematic and expensive. So, Jeeni has set up a channel specifically to address this issue. We are approaching some of our big name contacts, asking them to contribute to this cause and the response has been fantastic, so keep an eye out for the new uploads. If you are willing to allow your music to be used royalty-free, then please think about giving others the benefit of your talent and share the love by uploading to this specific channel. Check out the new look site, build your showcase and get uploading and sharing!

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