10 Reasons why the world needs Jeeni

Jeeni Blog

Helping the next generation of talent to build a global fanbase

10 Reasons why the world needs Jeeni

My name is Mel Croucher. I'm a record producer and computer nerd. Over the years I've worked with a whole bunch of superstars like Prince, Frank Zappa and Eminem. In other words, I've been around successful musicians all my working life.

A few years back I was hearing from more and more artists how unhappy they were with the big streaming services. So I polled 4,200 of them about their Top-Ten Problems with Spotify, Apple Music, Soundcloud, Deezer, and the rest. The poll result was a shocker, and I asked a bunch of the best brains in the music business to help me create an ethical alternative. It's taken us two years, and we call our alternative JEENI.

Here's what the artists we polled told us, and here's our Jeeni solution to their problems.

1 - Money. Artists get paid a pittance. Platforms like YouTube pay $0.00069 per view, so even 10,000 views earns us less than the cost of a pizza per month.
Jeeni solution. OK, we get it. You do all the hard work, so you deserve all the rewards. How about a Jeeni deal where you to keep 100% of all music sales, ticketing, and merchandise sold through our platform.

2 - Recognition. We try really hard, but streaming platforms just don't get us more fans or recognition.
Jeeni solution. Right. Let's make Jeeni an artist development platform. Our founder invented viral marketing in 1994. Then he achieved the world's first million-user viral campaign. Now he's designed all the tools you need to grow your fanbase and get recognition: all part of the Jeeni service.

3 - Communication. We don't know the identity of who's streaming our stuff, so we can't get in direct contact with anyone who wants to know more about us.
Jeeni solution. OK. Here's the deal. With Jeeni you get a built-in fan database to contact everyone who votes for you or likes your work, and you communicate direct with them as often as you like. Safely, legally and all opt-in.

4 - B*llsh*t. The big streaming platforms are full of it. We hate the adverts, we hate the artificial likes, we hate the paid-for recommendations, we hate the hype.
Jeeni solution. The answer to this is an ethical alternative. We guarantee Jeeni will stay advert-free. We pledge our charts are the result of democratic votes by real people. And we promise that all Jeeni content comes from genuine unpaid sources. Oh yeah, we'll also pay our taxes in full, because we believe we should make a positive contribution to the society we live in.

5 - Rip Offs. We just can't break through, and even when we think we're making progress as artists we get ripped off.
Jeeni solution. Yep. The entertainment business has always been full of shysters. Let's be honest here, the people behind Jeeni have all made it to the top somehow, and between us we've made every mistake in the book. Our mission is to help you achieve success and avoid the rip-offs. That's why our Jeeni Mentors, Ambassadors and Masterclasses have joined forces to do exactly that.

6 - Choice. The big streaming services all offer similar content, dominated by the same big star names.
Jeeni solution. Agreed, so let's ignore the content everyone else uses and leave our competitors to fight it out! Jeeni is designed for undiscovered artists to break through, based on talent alone, not ad-spend.

7 - Channels. My work doesn't fit into mainstream channels. For example, what about channels for spoken-word?
Jeeni solution. No problem. Jeeni already has dedicated spoken-word channels for poetry, comedy, and voice actors, plus channels for entertainments ranging from dance to videogame soundtracks. And if we don't already have a channel that suits your need ... we'll sit down and create it!

8 - Visibility. People either don't know about our work, or can't find it even if they do.
Jeeni solution. We've designed the smartest user interface we can. On Jeeni, you can search by name, type of channel, instrumentation, latest uploads, popularity, even by influences and heroes. But above all, our artists have complete control over publicising their own announcements to their specific Jeeni audience.

9 - Fakes. What's the difference between the Jeeni Awards and the fake results dominated by celebrity voting?
Jeeni solution. Simple. Jeeni doesn't have celebrity voting. Our Awards will always be based on one member - one vote. No ifs, no buts.

10 - Live performance. I'd like to stream an event, and charge people to watch it. Can Jeeni do that?
Jeeni solution. Um, not yet, but we're working on it! Come on now, we're not perfect, so we need your help.

Jeeni has returned to Crowdcube to raise more funds for helping new talent. Jeeni founding director Mel Croucher says, “We’re ahead of our original schedule, but there’s still so much more to do. We need to scale our online platform globally now and build our mass artist showcases. Jeeni raised £100K in 6 days and we’re working hard to get more investors on board. Then we can hit all our targets, and give our new artists the recognition they deserve.” If you want to see our pitch click HERE.

BACK

07
Feb

Ace Bermuda - ‘WTF is Ace Bermuda?’ (Feat. Jada Freeman & Profiiit) Single Review

If the elusive, grand and electrifying Ace Bermuda were a TV show, ‘WTF Is Ace Bermuda’ would be their theme song. The collective’s first official release perfectly encapsulates the group’s innovative intentions and collaborative nature. The first official emergence of Ace Bermuda has been literally years in the making and although they took their sweet time to release a track, the debut has smashed all expectations. Brand new to Jeeni, we’re so lucky to catch this group at the genesis of their refreshing and wild style of alt hip-hop/electronic fusion. This act consists of a core partnership of Jake Thomas and Jacob Richardson, two evil-genius producers, who work overtime for the chief himself, Mr. Ace Bermuda. The semi-retired industry legend watches from a distance and nods his approval as the two do his creative bidding. ‘WTF Is Bermuda’ is a living, breathing organism which shifts and morphs around whoever takes to the mic at any given time. Where other electronic based producers might copy and paste chunks of identical audio to flesh out a track, the Bermuda beat-makers give each bar attention, care and detail. Similarly, neither feature steals the show, but instead are balanced and work together incredibly well. American rapper, Profiiit brings a stone-cold iciness to the middle section of the track. His second verse is accompanied by a harsh, yet distant synth that snakes alongside his un-faltering bars and propels the part even higher. East London’s Jada Freeman sing/raps her smooth, and captivating featured verse as the track begins to peak and wind down. The reverb settings and panning given to her vocalisations brings an ethereality to her voice which adorns the outro with charm and beauty. A potential reason behind Ace Bermuda's ambiguous sense of identity is also subtly addressed here on the group's debut single, another reason why this track is important to the act's timeline and history. A repeating verse heard at the beginning of the track and throughout, criticises those who value their image above a message that they could be expressing, "Look, another self promoter, spread your face, not your voice". This ideology was infamously held by the late MF DOOM; the masked rapper was known for occasionally sending imposters in his stead at live shows to outline the unimportance of his actual identity. This is an interesting stance in the music industry, which luckily has been continued with acts like Ace Bermuda. Check out Ace Bermuda’s showcase on Jeeni: https://jeeni.com/showcase/AceBermuda/ The Ace Bermuda masterminds have a lot more up their sleeve. Follow the group on socials: Instagram: https://www.instagram.com/ace.bermuda/ Twitter: https://twitter.com/ace_bermuda Facebook: https://www.facebook.com/ace.bermuda.927 They also have an upcomming live show with ‘Naytiive’ at Fiddler’s Elbow, Camden on the 12th of February: https://www.ticketweb.uk/event/limited-tickets-naytiive-support-the-fiddlers-elbow-tickets/11537915?pl=hotvox&edpPlParam=%3Fpl%3Dhotvox How can Jeeni support artists like Ace Bermuda? JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience. • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make. • We empower our audience and reward them every step of the way. • We promise to treat our members ethically, fairly, honestly and with respect. • Access to artist liaison and a supportive marketing team.

26
Aug

Bradley Jago - A Brilliant Artist Exploring Queer Identity

When you first listen to Bradley Jago, right away, you are overpowered by the sheer force of his voice. It takes centre in what feels to be an intimate stage, one that exists outside of space and time, where you and only you become privy to not only the beauty of Jago’s soulful voice, but also the profoundness of his lyrics. Rain is a song that is full of feeling, full of something rare in music - accountability. Jago tells me that the song is about change, letting the rain wash over you and forgetting the mistakes that you’ve made. He asks if we can hear the rain pour, and we can. Behind the beat, there is the unmistakable pitter patter of gentle rain sounds. But this question conceals another. When talking to Jago about the intention of the song, he told me: “I was… looking back at everyone I dated and I was like “Oh damn, there’s some people that I’ve actually fucked over a little bit.” … And Rain is an apology to those people, to say I’ve changed now, and even though I have caused you pain, I hope we can move forward after. [It] is a metaphor for the pain I have caused them.” The song itself has smooth jazzy influences. Jago’s clear voice overlaps itself in a layered harmony with a gentle underscored bass, Jago seemingly having a quiet moment of reflection to himself, as he sings to “let it rain”. The song’s intimacies are intentional. According to Jago “It’s kind of like a quiet moment to yourself. You’re at the gig with me in this intimate venue.” Then, the drums kick in. There is a desperation to the song emphasised by the changed tempo - the emotion becomes fevered as he sings “let it rain” - the words repeating, creating a heightened emotional effect - it feels as if he is begging, bargaining, hoping. There is no longer just a sweetness and a softness and a sadness. There is a frenzy, a fury to be understood. And that’s what love, remorse, and pain is like. There’s also important depth to be acknowledged within Jago’s music. Jago himself is a queer artist, who writes from the queer perspective. Why is this important to be acknowledged? Because in a song that is this intimate and honest, you need to understand why it is also brave. Queer identity comes with an enormous amount of negatives - it’s a terrifying thing to out oneself, and make yourself inherently vulnerable to the disdain of others, and also yourself. Jago is changing the game by bringing this honesty to his music, in a world where queer people still find themselves being judged, discriminated against, the context of one love song can change from being a sweet romantic piece to a dramatic profession of bravery. Jago is interested in analysing both sides of the spectrum of queer experience. “I think I’d want to write about the negatives [of queer identity]. Being queer is celebrated a lot (as it bloody well should be). But also there are negatives that people aren’t talking about.” It’s important to note that queer art, music and writing should not be made distinct by its queerness. Of course it adds depth and context to the art itself, but it is important to acknowledge the art as full of feeling, and therefore, universality. As Jago himself points out: “If I can relate to a straight song, a straight person can relate to my queer song.” So what’s in store for Jago for the future? He is doing festivals Victorious, and The People’s Lounge - “Because the music is so honest, I don’t want to do too much to the music. I want it to be really raw and still sound great - but very authentic and sound like it’s coming from my soul.” He also tells me: “I’m writing a track at the moment called ‘New Gay Sadness’ (there’s a little snippet available on Jago’s instagram) - it’s about the gay yuppies in London who are living their life but cannot find love. There’s a lot of pressure… ‘okay, we’re getting to a place of equality, still a long way to go… it’s like ‘oh you should be happy now’ but you have all these other life pressures of why aren’t you in a relationship. Why haven’t you achieved this yet?’” You can catch Bradley at the Victorious festival on the People's Lounge stage at 5:10pm on the 27th of August. Listen to his amazing track RAIN here Here

17
Aug

Jeeni awarded Mover and Shaker status

Crowdcube have awarded Jeeni Mover and Shaker status. As of noon today, Jeeni is officially a "Crowdcube Hot Investment Opportunity." Many thanks to our investors for making it happen, and to Crowdcube for the accolade in recognition of us raising two-thirds of our target in less than a week. We now look forward to even greater success, as we aim towards 100% and then onwards to overfunding. With our detailed expansion program in place, the Jeeni traction continues to gain momentum. Today's audit is showing 2,395 active artist showcases, audience access of 2,693,700 worldwide, and a month-on-month growth rate of 4.1%. If you are happy to take Crowdcube's advice that Jeeni is a Hot Investment Opportunity, then who are we to disagree. Thanks again! Within days of going public on Crowdcube, Jeeni reached 67% of our overall £150K target. As you can imagine here at Jeeni HQ we are celebrating. After all our extremely hard work we are delighted that so many investors share in our vision. Jeeni is a fast-growing entertainment company that rewards independent musicians and performers ethically and safely. Where artists get to keep 100% of everything they make. Check out our pitch and grab your share today. *Capital at Risk https://bit.ly/3BhEeia

Jeeni Blog