Global Music Match unites 14 Music Export Programs for a world first!

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Helping the next generation of talent to build a global fanbase

Global Music Match unites 14 Music Export Programs for a world first!

96 artists from 14 countries are taking part in what could be the largest online matchmaking of musicians ever undertaken. Created in a world first collaboration between founding partners Sounds Australia, Showcase Scotland Expo and Canada’s East Coast Music Association (ECMA), along with 11 other export organisations and showcase events from around the world, Global Music Match is a pilot initiative created to continue raising the profile of local artists in international music markets within the challenging parameters of the COVID-19 pandemic.

The program is a unique response to the limitations imposed on the music industry, that makes use of one of the only available platforms – social media and peer-to-peer collaboration – to increase networks and exposure for export-ready artists internationally.

Breaking artists into a new territory or country is a challenging process, exacerbated by the pandemic as traditional international showcasing opportunities reduce. This programme aims to develop new audience bases for artists in a range of international locations, providing a groundwork for future international touring development. The programme will also support participating artists to upskill their social media activity, as well as encourage cross border artist collaboration by connecting musicians from around the world.

Each week, one band/musician from each country will ‘introduce’ another artist from a different country, engaging with them on social media to cross promote to their audiences. This is reciprocated for everyone involved, meaning that participating artists will be presented via social networks across a range of participating international artist’s online audiences.

For the pilot edition of Global Music Match, artists are steeped in the acoustic, folk, roots, traditional and world music genres. Lisa Whytock of Showcase Scotland Expo, one of the founding organisations said: “The idea came about on a zoom call between myself and Millie Millgate of Sounds Australia several months ago. We have since seen it grow to include so many export organisations and all of us have been meeting regularly to develop the initiative. It's great that we can all still connect through social media and we are really looking forward to seeing how all the artists work together. Most of them will never have met and many never have toured in the other countries, so it really is going to establish new international connections”.

Search for the hashtag #globalmusicmatch to see some of the examples of the content each act shared during the pilot initiative – or head to globalmusicmatch.com to learn more and see examples.

Global Music Match is supported by the following export organisations: Catalan Arts (Spain), East Coast Music Association, ECMA (Canada), English Folk Expo, FOCUS Wales, Folk Alliance International, Iceland Music, LUCfest Taiwan, Music Estonia, Music Finland, Music Norway, Puglia Sounds (Italy), Showcase Scotland Expo, Sounds Australia and Spectacle vivant Bretagne (Brittany, France).

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For more details, please contact your local export organisation listed above, or reach out
to info@globalmusicmatch.com

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23
Feb

A Legendary NME Journo, his New Book and Other Tales

About to release his third book, a novel entitled 'The Unstable Boys', legendary NME journo Nick Kent, is interviewed by his stable-mate, Kevin EG Perry about his new book and other tales from his extraordinary career. The Unstable Boys - Nick Kent's new novel Nick Kent started writing for NME in 1972, which was a good year to be a rock’n’roll writer. And no writer in Britain was more rock’n’roll than Kent, who was soon as notorious for wearing a perpetually ripped pair of leather trousers and dating Chrissie Hynde as he was for writing novelistic profiles of enigmatic figures such as Syd Barrett and Lou Reed. Even now, almost half a century on, stories of Kent’s escapades and expenses-claims get passed down like lore at NME. There’s a good one about the time he flew to LA to profile Jethro Tull in 1975 and somehow wound up on a bender with Iggy Pop. Holed up in the Continental Hyatt House hotel on Sunset Boulevard, they hit upon the cunning wheeze of telling visiting drug dealers that they could help themselves to whatever they wanted from the luxury shops in the lobby and charge it to Kent’s room – leaving poor old Jethro Tull to pick up the tab. Truly, a grift for the ages. NIck Kent - Legendary NME Journalist Kent published the best of his collected rock writing in 1994 as The Dark Stuff and followed that essential tome in 2010 with his ‘70s memoir Apathy For The Devil. He’s just published his third book – his first novel – The Unstable Boys, which concerns the unhinged frontman of a mostly-forgotten ‘60s band appearing on the doorstop of his biggest fan after many years in obscurity. Over a video call from his home in Paris, Kent – 69 and just as louche as ever – discussed the book’s origins and held court about a life spent at the unforgiving coalface of rock’n’roll. On his no-fucks-given style Things weren’t looking good for NME when Kent first slouched through its doors in ‘72. Sales were so bad that the editors had been given just 12 issues to save the magazine. They hired Kent and other new writers such as Charles Shaar Murray and Ian MacDonald from the alternative press. The magazine then saw a huge jump in sales – but not for the reason Kent wanted to believe. “The assistant editor Nick Logan called me into his office at the end of the year and said, ‘Well, we’ve got great news – we’re outselling the Melody Maker’, which was a big deal at the time,’” remembers Kent. “He said: ‘In fact, we’re the biggest selling music weekly in the world!’ Pats on the back all round! I was standing there thinking he was gonna say: ‘It’s all you, Murray and MacDonald, you wonderful, beautiful people!’ “Not at all. He said: ‘We’ve done a survey of new readers to ask them why they buy the thing. They don’t buy it for the articles. They don’t read the articles, except for the quotes. They might look for a David Bowie quote, but they’re not interested in what the writers are writing. The only thing they actually read is the gossip column on the last page.’ What they really wanted to know was: What did Bowie’s latest haircut look like? And were Led Zeppelin playing a gig near where they lived? “After I picked my wounded ego up off the floor, I came to the very quick conclusion that I was writing for an audience with an extremely short attention span. I realised I had to go to extremes, because I would not be ignored! 300,000 people were buying the NME and the idiots weren’t reading it! That affected the way I wrote. You’ve got to grab them with the first sentence and say: ‘The action starts here’ you cannot not read this.’ I’m living proof that going to extremes gets results. The problem is that they may not be the exact results that you set out to attain.” Access all areas Kent went to extremes on the page and off it, where he found that the road of excess led not to the palace of wisdom but to a debilitating heroin addiction. His best work included an epic feature about the tortured genius of Brian Wilson, which ran to 10,000 words and was published across three issues of NME. He was also granted unprecedented access to a Rolling Stones tour and wrote memorably about the strange, distant atmosphere backstage and the darkness lurking in Jagger and Richards’ “numb, burned-out cool”. “There’s this whole idea that the writers of that time were the reason why the NME was so successful,” he says, “and that’s partly true, but the main reason was that we had more access back then to Bowie, The Rolling Stones, Led Zeppelin and the other big names of the ‘70s. There was a kind of give-and-take there, and I was lucky enough to get into that.” That time he was a Sex Pistol Kent first met punk impresario Malcolm McLaren in December 1973, when he went to France to interview the New York Dolls and found McLaren among their entourage. The pair became close and regularly dined together – along with their partners, Vivienne Westwood and Hynde – at what the writer describes “the only Indian restaurant in Clapham South”. When McLaren sacked guitarist Wally Nightingale from an early line-up of The Sex Pistols because he didn’t think he fit the band’s look, he asked Kent to replace him. Kent spent three months playing with guitarist Steve Jones and drummer Paul Cook, but says he never quite matched the Sex Pistol temperament. “What I learned from playing with The Sex Pistols was that there’s a big difference between a middle-class guitar player and a working-class guitar player,” says Kent. “For a working-class guitar player, it’s all about repetition. It’s like that Johnny Ramone thing of playing the same chords over and over again. If you’re a guy like me, I’ll play a three chord riff like ‘Louie Louie’ for a minute but then I’ll get bored and throw something a bit jazzy in, and immediately that’s like going into Radiohead-land! My Sex Pistols experience taught me that I’m a middle-class guitar player.” On the rocker who reminds him Trump Kent’s new novel The Unstable Boys centres around the titular band’s grotesque, narcissistic frontman, known as ‘The Boy’. Given his abrasive personality traits, it’s no surprise that The Boy idolises Donald Trump – and Kent says he noticed plenty of parallels between the former President and some of the more self-absorbed rock stars he’s encountered over the years. “The rock star that really reminded me of Trump is Axl Rose,” says Kent. “I went out to America in 1991 at the height of Guns N’ Roses mania. They were the biggest group in America at that time. At almost every gig they played there would be a riot. Axl would usually be late, and then he’d come on stage and spend 10 minutes putting down whatever celebrity had said something in the press about him. I saw him once put down Warren Beatty because Warren Beatty had dated his girlfriend. “We got 10 minutes of: ‘What an arsehole!’ He was using the stage as a forum for his own narcissistic shit fits, just like Trump. At least Axl Rose could perform and could sing well, whereas Trump has neither talent. He doesn’t have any talent! He’s the ultimate huckster.” And the horror story behind The Unstable Boys In The Unstable Boys, things take a turn for the worse when ‘The Boy’ turns up at the home of a wealthy crime writer who also happens to be his band’s biggest fan. Kent says he was inspired by a real tale involving the British rock’n’roller Vince Taylor, who sang the 1959 hit ‘Brand New Cadillac’. “He was one of the best early British rock singers – one of the only ones, actually,” says Kent. “He’s probably best-known now because he became the inspiration for Ziggy Stardust. Bowie had met him in the ‘60s and became fascinated by him. By the ‘70s, Taylor had gone from bad to worse and he was basically penniless. He would just turn up on the doorsteps of people that he imagined were fans of his. He turned up on the doorstep of his fan club president in Switzerland and of course the guy invited him in – this was his hero! Things didn’t go well. Before long his wife left him, his dog disappeared and his pub burnt down." Kent adds that he’s been working on the novel in some form or another since his wife Laurence first told him Taylor’s story back in 1990, so he’s delighted to finally see the story in print three decades on. “When I’d finished it, for about two or three hours afterwards I felt really, really good,” says Kent. “High in a way that eclipsed all the drug highs I’ve ever had.” – Nick Kent’s The Unstable Boys is out now via Constable www.jeeni.com www.nme.com

08
Dec

Single Review: Gohan by DarkStarGraver

DarkStar’s newest single, ‘Gohan’ fully showcases his capabilities of structuring melodic hip-hop bangers, complete with ear-worm hooks, rumbling sub kicks and impeccable vocal production. Tracks like these are dangerous because you hear it once and you’ll be hearing it all day long. In DSG's newest teaser single, a delicate flamenco guitar provides the moody, minor chord progression, enforced by the sub bass kick drums. Production value like this is that what you’d expect from an act with DefJam or TDE, not a self-releasing rapper. DSG uses a vocal effect here on 'Gohan' that has proved to be a massive crowd-pleaser before, on ‘CodeRED’ from last year’s ‘Burning Bridges’ EP. The rich harmonies and multitracking heard in the choruses on ‘Gohan’ is something that his voice takes to particularly well. DarkStar certainly isn’t scared of his own vocal capabilities; a confidence that really makes a difference on the mic. Last week, DSG disclosed some of his most prominent influences to Jeeni for our Artist Focus which included names like Tyler, The Creator, Skepta and OutKast. However, DarkStar’s sound doesn’t really seem to line up with any of these artists, at least not on a surface level. Perhaps it's the mindsets and lyrical tendencies of these artists that resonates with DSG because in actuality, DarkStarGraver is really paving his own path in the world of hip-hop, a path that truly, justly deserves so much more attention, appreciation and worldwide respect. And to think that this is DarkStar’s genesis, his early work, and he’s operating at this level of skill and artistic understanding, it is so exciting to think what’s ahead for this artist’s career. 'Gohan' was released with a vibrant and psychedelic music video that emphasises the bouncy and contagious tone this single sets. As the track ends, DSG fades in the artwork for his new album, "Over The Bridge & Far Away", set to be released this Christmas Eve. With singles like these teasing the contents of this upcoming project, you can't help but get excited for the release of DSG's debut album. Check out the 'Gohan' music video now on Jeeni: https://jeeni.com/darkstargraver-gohan-official-music-video/ How can Jeeni support artists like DarkStarGraver? JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience. • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make. • We empower our audience and reward them every step of the way. • We promise to treat our members ethically, fairly, honestly and with respect. • Access to artist liaison and a supportive marketing team Check out DarkStarGraver’s Jeeni page: https://jeeni.com/?s=DarkStarGraver

19
Jan

Respite, 'Vol. 1' EP Review

Respite’s ‘Vol. 1’ EP is nothing short of a masterclass in modern alt-rock and the best thing about it is that its title implies that there’s much more to come. Since re-emerging as Respite, this is the first project from the pop-punk outfit, once known as ‘Finding Argyle’. Respite have been a part of Jeeni’s rock representation for a while now. It’s been an honour for Jeeni to follow and promote the revival of their brutal modern rock sound and the appreciation goes both ways according to their feedback; “Respite are proud to be a Jeeni Artist. Having a platform that supports and actively promotes upcoming artists is truly invaluable.” This five-track project is a triumphant and proud announcement of a new advancement in their style, synergy and musicianship. Although the group has access to a rich and varied reservoir of influences such as ‘Finding Malory’ and ‘A Day to Remember’, they certainly pave their own path within this rock sub-genre. The EP’s only single, ‘Chemical Sleep’ was a great choice for a teaser track. Rapid double kick drums and squealing guitars lay down the foundation on which Sam’s anthemic vocals glide. The pre-chorus production choice of layering spirited, but distant vocals over a casually recorded, radio-affected reversed harmony of the same line is a blissful respite before the thrashing resumes for the choruses. The production value on ‘Vol. 1’ is out of this world. The secret behind their clean and cohesive thrashing rock tone is group guitarist, Andrew Vaughan. Vaughan is Respite’s in-house producer, mastering engineer and manages the recording processes. However, without the impassioned performances in this project, Andrew’s job would be a lot harder. From Reiss Mcleod’s robust drumming, Ross Crawford’s commanding bass, Euan Macqueen’s essential guitar work and Sam Nicholson’s singable vocal melodies, Andrew was spoilt with the sheer talent held in this band. ‘Sincerely, Maybe’ and ‘Change My Mind’ certainly embrace a stronger pop/punk tone and the EP benefits well from its inclusion. Synthesis and brighter instrumentation is used for the lighter and accessible melodies on these tracks. A deliberate embrace of two slight deviations to their sound creates a balance in a natural and impressive way. ‘The Little Things’ and ‘Chemical Sleep’ are the slightly darker and tonally more serious cuts and instead of any kind of clash, the two variations of modern rock subtly contextualises the other and broadens the EP’s sound and style. The lyrical themes of romance and mental health develops deeper substance to the project instead of surface-level rock music. Something that cannot be faked is how emotion is embedded into the performances, and not just in Sam’s vocals, but in each member’s recordings; it elevates an already excellent project to numerous levels. If you want to learn more about Respite, check out our Artist Focus blog on them here: https://jeeni.com/blog/artist-focus-respite/ How can Jeeni support artists like Respite JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience. • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make. • We empower our audience and reward them every step of the way. • We promise to treat our members ethically, fairly, honestly and with respect. • Access to artist liaison and a supportive marketing team. Check out Respite’s Jeeni showcase here: https://jeeni.com/showcase/respite-band/

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