Jeeni Blog

Helping the next generation of talent to build a global fanbase

MUSIC STARS JOIN NEW TALENT TO BEAT COVID

/ By Shena Mitchell
MUSIC STARS JOIN NEW TALENT TO BEAT COVID

On April 10th seventeen acts from around the world will beat the pandemic restrictions and join together to perform in a virtual festival called JAM, and they guarantee complete unknowns will get equal billing with world-famous headliners.

Grammy Award nominee Barrington Levy contributes from Jamaica, in defiance of the Covid virus. Spanish youngster BlueVein will multi-track his own backing from his bedroom. Number One Billboard Dance Chart star Zeeteah Massiah will appear in her own spectacular James Bond movie sequence. Indie rocker How Mean will perform from his grandmother's house in California. Daisy Chute, the lead singer with platinum-selling supergroup All Angels, performs live from her home in London with newcomers on the other side of the world in Australia. Grammy-Award winner Skyler Jett, whose Record Of The Year with Celine Dion for Titanic is the highest-grossing movie theme of all time, will perform his latest track with complete unknowns dancing in lockdown on every continent in the world. And more artists will beam in their contributions from Detroit to Brighton, from Northern Ireland to Rhode Island.

The producer of JAM is Mel Croucher, veteran founder of the UK video-games industry, and creator of the world's first million-user viral marketing campaign. Mel says, "Members of my team have made it to the top. We've been responsible for over 500 million record sales over the years, we've pioneered the online music revolution, and now we're giving something back to help unsigned independents and new talent in an industry that all but collapsed in the face of Covid. We've got Paul McCartney's Wings Over Europe double-decker bus ready to roll out as a mobile live venue, and we can't even think about using it until the crisis eases. So we've gone online. This is our third online festival, and by far the biggest. And it's absolutely free."

Mel goes on to explain why it's called JAM. "The Festival is a collaboration between three organisations. The J is for my own company Jeeni, where performers showcase their talent and keep 100% of everything they make. The A is for AmplifyX, based in Los Angeles, where you invest in artists you believe in. And the M is for MultiView Media, an amazing streaming platform where fans get to be the director and control the action."

The JAM Festival is at 12 noon Los Angeles time, 8pm London time on Saturday April 10th 2021, 
free to live stream on: https://mvm.multiviewmedia.co.uk/jamfestival

For further information etc...

jeeni.com

amlifyx.com

multiviewmedia.co.uk

08
Sep

Jeeni is going to Victorious Festival!

Victorious Festival is the UK’s biggest metropolitan festival and is set to return to Southsea Seafront this August Bank holiday weekend (27th-29th August). With an excellent line-up including Madness, The Streets, Royal Blood, Rag ‘n’ Bone Man and many more.  At the event we will be busy spreading the word with our key messages, informing people of our most recent success in our latest Crowdcube round, how we managed to acheive "Mover and Shaker Status", raising nearly 70% of our £150k target in a week. Over the weekend we will be interviewing various artists and explaining why supporting a cause like Jeeni is so important, and if you have not already heard: Jeeni is the number one ethical alternative to streaming platforms like YouTube and Spotify. We allow artists and performers to keep 100% of everything they earn through our platform. No Adverts, No Fakes. We are excited about our slot at the Victorious Festival and we will be sure to take this priviledged opportunity to shout out to as many who will hear what makes Jeeni so great. We hope to meet you there if you are going, and if you do you can pledge on site. But you don't have to wait to see us at the festival. You can pledge investment today and become part of our movement that is fighting to save the face of music and protect artists. You can pledge as little as £10 investment in Jeeni today you will ensure artists will have a future music career worth working in. For more information check out our pitch - https://bit.ly/3BhEeia *Capital at Risk. And congratulations to our ticket winners! Earlier today gave away 2 Victorious Festival tickets to one of our social network followers and we hope they have a great time. Be sure to follow us on our Instagram @Jeenimusic to get involved with our other posts and keep in touch for future promotions and updates.

10
Jun

Top 5 Acoustic Guitar Brands

Here at Jeeni.com we celebrate and support all musicians and performers to showcase their work and earn 100% of their sales, ticketing, merchandise and donations. Last week Jeeni returned to Crowdcube to raise more funds for helping new talent. We have been very encouraged with the positive response as we reached our target in just 6 days and are now overfunding. If you want to see our pitch click HERE. Here is a really interesting blog by Bree Noble. Who produces the best acoustic guitars in the world? What brand is great for beginners? What price range fits me well? The answer to these questions can be subjective. Everybody has their parameters to judge the quality of the instruments. To be purely objective, we will be looking at overall instrument quality, brand reputation, and popularity. With these parameters, it’s possible for us to at least come up with a list of the best acoustic guitar brands.  We’ve included a range of brands–some are known for making some of the world’s best-sounding guitars, and others are known for making economically priced guitars that swing well above their weight class in terms of build quality, tone and playability, Here are our top picks: #5. Yamaha–The Best Value Guitars You probably weren’t expecting to see Yamaha as our 5th pick on a list of top acoustic guitar brands. However, Yamaha is a brand that’s been praised for consistent quality and economical price range, allowing them to provide the best value for money. Most leading manufacturers have an economical line of guitars that caters to all budgets. Still, you often end up paying more for the brand itself rather than paying for the quality of the instrument. And like us, if you ever played a poorly-made acoustic while learning, you know just how frustrating the endeavour can get. However, while Yamaha guitars are recognised for value, many influential and legendary musicians have performed with Yamaha instruments, especially in the 70s such as John Lennon, John Denver, Bob Dylan and Carlos Santana. Today, it can be quite rare to see experts playing Yamaha acoustics, but the brand remains an excellent choice for those looking out for quality construction at an affordable price. You also can find some of the high-end Yamaha acoustics at most major music stores.  #4. Gibson–For Players Who Want A Piece Of History Most novices and regular people have likely heard of Gibson–it’s a brand name seen on stages and in studios around the world. Gibson has been making quality guitars for over 100 years. Professional & expert musicians widely use both their acoustic-guitars and their electric guitars. Most Gibson acoustic-guitars are made of all solid wood, and even though Gibson is a large corporation, their acoustics are all still made by hand at their factory in Montana rather than a cheap, mass-produced guitar. The difference between a high-end, handmade one and factory mass-produced one can be significant. #3. Guild–For Those Looking For A Player’s Guitar Guild has been making and producing quality guitars since the 1950s. The guild as a brand, unfortunately, doesn’t have the mainstream popularity of Gibson or Fender yet, it’s still the preferred instrument of many professionals such as legendary musician Doyle Dykes who plays a Guild guitar and has his signature model, a stunning grand orchestra guitar launched in 2012. Guild guitars are frequently described as having a unique ‘sound’. To us, they have a brilliant sort of clarity about them, with punchy and natural-sounding bass.  Guild is a company that has been bought out several times, and its tumultuous history may explain why it isn’t as well known or as mainstream as Martin or Taylor. The company was also famous for producing electric archtop guitars during the 1950s and 1960s. As archtops fell out of favour, the guild began moving back to creating acoustics. The company’s focus on excellent build quality and top-class materials means that their guitars are a pure joy to play. #2. Martin–Classic Tone, Classic Style Martin is the manufacturer responsible for introducing the dreadnought body shape, X bracing, and other key innovations to the world of acoustic guitars. Their amazingly responsive dreadnoughts are often used as bluegrass instruments, and they sound great when being played fingerstyle, too. However, their rich tone lends itself well to just about any musical style. The best-known Martin guitar is probably the D-28. This all solid spruce and rosewood dreadnought has both deep bass response and the sparkling nuances of rosewood. From the body shape to the tonewood configuration, it’s what a lot of people would consider the classical acoustic guitar. Martin is a brand steeped in history, but their guitars aren’t without modern touches–acoustic-electric models have sophisticated electronics (usually by Fishman), and the brand has a connection to pop superstar Ed Sheeran. Because Sheeran often played Little Martins onstage, he collaborated with Martin to produce his signature, Little Martins. #1. Taylor–Nuanced, Modern Sound Taylor produces almost every conceivable type of acoustic guitar you could ask for. From ornately-inlaid limited editions to affordable, durable instruments, you can find something that’s perfect for most budgets and playing styles. They’re also refreshing to listen to. To our ears, Taylor guitars have a light, almost airy sound that suits modern singer-songwriters exceptionally well. One thing that really sets a Taylor guitar apart is the Expression System pickups on acoustic-electric models. The pickup system sits behind the saddle (rather than under it). The pickup isn’t compressed like a standard under-saddle pickup; the sound ends up being more natural. Taylor has also pioneered a new bracing style, which experts believe is a step up from traditional X bracing. Taylor’s V-class bracing is designed to let the soundboard vibrate more freely, resulting in improved sound and sustain. This video offers a demo of some of V-class Taylor guitars. Whether you’re in search of a fast-playing bluegrass guitar or something to play relaxing slow songs on, one of these brands offers it. Let us know who your top picks/brands are? Add your thoughts in the comments section, and please share this article if you liked it! Click HERE to visit or return to jeeni.com

01
Aug

4 reasons why the current music-streaming model is not working.

The global pandemic has exposed major problems in streamed music. Musicians couldn't tour or give live performances, so they have become reliant on revenue from their recorded music. Now, a shocking inquiry by the UK Government shows that even successful, critically acclaimed artists cannot live off their streaming revenue. But there is an alternative. Jeeni is a platform that puts control back into the artist's hands. On Jeeni, performers and creatives keep 100% of everything they earn, and thousands of artists are already on board, with an audience outreach that has grown to over two million. In fact Jeeni's growth has been so successful that they have turned to crowdfunding to expand their capacity to meet demand, and raised over £61,000 in a few days. The Government report reveals 4 reasons why the current music streaming model is not working: 1. Even successful artists get pitiful returns from streaming Fair reward is a performer's right to share in the recording revenues of a song by law, regardless of their royalty rates and their outstanding debts. However, streaming means that performers are paid according to the terms of their record deal. Depending on when they started out in their careers, their royalties can fall to as low as 2%. At Jeeni the artists get to keep 100% of everything they make, no limits. 2. Pay disparity between song and record rightsholders The current revenue share from streaming gives the record label the majority of a track's revenue. This comes from a model that applied to physical sales, where labels had overheads such as manufacturing, storing and transporting CDs, cassettes and vinyl. This leaves songwriters and publishers with the smallest share of revenue, even though they are vital to the creative process. Music creators and publishers are furious with this model. It's outdated and unfair because these overheads don't apply to digital music production. 3. Just three major music companies control the majority of the market Digital piracy and new technologies like streaming have disrupted the traditional music industry, and led to a state of play where three major labels now have a 75% share of the UK recording market. They also dominate music publishing, which is the part of the industry that deals with the rights to the words and music of a track. Jeeni's CEO & Founding Director Dr Shena Mitchell says, "Although technology has moved on, the approach is still the same as the bad old days, where streaming platforms act more like A&R agents and only select the music they like, dictating what listeners get to hear. At Jeeni we are very proud that our vision is based on democracy, where we give all artists the opportunity to post their videos and showcase their talent, for us to market them to a global audience". 4. 'Safe harbour' and copyright infringement 'Safe harbour' lets tech companies that host artist's content get away with being criminally and financially liable for copyright infringement. This allows users to consume music for free, and it creates a so-called 'value gap', because revenues for music from ad-funded services are significantly less than those from paid-for services. Here at Jeeni we refuse to take any advertising unless it's by an artist for their own tracks or services, and we make sure our artists retain all copyright and ownership of their own tracks. If you like the sound of what we do, then check out Jeeni's campaign HERE and join the list of supporters and celebrities who are flocking to the cause. You can invest from as little as £10 to claim your share, be part of the Jeeni success, and say NO to creative performers getting ripped off. *Capital At Risk