Jeeni Blog

Helping the next generation of talent to build a global fanbase

MUSIC STARS JOIN NEW TALENT TO BEAT COVID

/ By Shena Mitchell
MUSIC STARS JOIN NEW TALENT TO BEAT COVID

On April 10th seventeen acts from around the world will beat the pandemic restrictions and join together to perform in a virtual festival called JAM, and they guarantee complete unknowns will get equal billing with world-famous headliners.

Grammy Award nominee Barrington Levy contributes from Jamaica, in defiance of the Covid virus. Spanish youngster BlueVein will multi-track his own backing from his bedroom. Number One Billboard Dance Chart star Zeeteah Massiah will appear in her own spectacular James Bond movie sequence. Indie rocker How Mean will perform from his grandmother's house in California. Daisy Chute, the lead singer with platinum-selling supergroup All Angels, performs live from her home in London with newcomers on the other side of the world in Australia. Grammy-Award winner Skyler Jett, whose Record Of The Year with Celine Dion for Titanic is the highest-grossing movie theme of all time, will perform his latest track with complete unknowns dancing in lockdown on every continent in the world. And more artists will beam in their contributions from Detroit to Brighton, from Northern Ireland to Rhode Island.

The producer of JAM is Mel Croucher, veteran founder of the UK video-games industry, and creator of the world's first million-user viral marketing campaign. Mel says, "Members of my team have made it to the top. We've been responsible for over 500 million record sales over the years, we've pioneered the online music revolution, and now we're giving something back to help unsigned independents and new talent in an industry that all but collapsed in the face of Covid. We've got Paul McCartney's Wings Over Europe double-decker bus ready to roll out as a mobile live venue, and we can't even think about using it until the crisis eases. So we've gone online. This is our third online festival, and by far the biggest. And it's absolutely free."

Mel goes on to explain why it's called JAM. "The Festival is a collaboration between three organisations. The J is for my own company Jeeni, where performers showcase their talent and keep 100% of everything they make. The A is for AmplifyX, based in Los Angeles, where you invest in artists you believe in. And the M is for MultiView Media, an amazing streaming platform where fans get to be the director and control the action."

The JAM Festival is at 12 noon Los Angeles time, 8pm London time on Saturday April 10th 2021, 
free to live stream on: https://mvm.multiviewmedia.co.uk/jamfestival

For further information etc...

jeeni.com

amlifyx.com

multiviewmedia.co.uk

06
Jun

Lockdown lyrics and solo discos – finding fun and frivolity in the “new normal” by Sammie Venn.

By Sammie Venn Jeeni's Official Writer, Columnist and Blogger. Here at Jeeni.com we celebrate and support all musicians and performers, and poetry has its own dedicated channel for artists and performers to showcase their work and earn 100% of their sales, ticketing, merchandise and donations. Yesterday, Jeeni returned to Crowdcube to raise more funds for helping new talent and has raised £92K in 24 hours, our target is £100K and we have 29 days to go, so we are likely to overfund, which is just amazing. Thanks again to all our wonderful investors. If you want to see our pitch click HERE. Today we showcase Sammie Venn as a very talented and creative writer. The Dali Lama said that “there is soul music, soul food and soul love”. There is no expiration date for any of these, even an age old recipe is everlasting. It’s just about finding what sings to us as individuals. Whether it’s a solo disco or a full on rave, music resonates with us all in a plethora of ways. Long walks during lockdown have meant that my innumerable playlists have been given a good airing. My taste has always been eclectic and moods diverse. The tunes that emanate from the speakers in the kitchen or on my headphones are varied to say the least. Ranging from damn good hip jiggers to soulful chakra mediations, there are no boundaries when it comes to the world of music. Both of which are key to a happy harmonious life as well as ultimately mood enhancing. Music is to the soul what words are to the mind, each turn a cacophony of phrases into poetic verse. We can fall in love with music: it touches every part of our being in some way, triggering memories and taking us on a valuable journey. Melodies remind us that life is beautiful and should be embraced. As an early riser, the dawn chorus tends to be my preferred genre. However throughout the day I have made a point of experimenting with different sounds and beats. Finding fun and frivolity in this new world we have found ourselves in is key to our mental health and fitness. Apart from walking the South Downs, solo dance offs have been my go to entertainment. Amongst all the chaos I found a beauty in the calm of movement and all of my favourite songs. It also has the benefit of being an extraordinary workout, one morning my Health App showed that I had danced over 11,000 steps. Suffice to say I was happy with the fitness element of my grooves. The best part was loosing myself in music that made me dance both internally and externally. I’m not a selfie junkie by any stretch but I took a couple of photos to remind myself of how content I looked. My dance partner may have only been the mirror, but we certainly had fun. In my top ten tunes sits “Sunshine on a rainy day” by Zoe. It puts more than a spring in my step and sits comfortably with Imagine Dragons and the Rolling Stones under the banner of “The COVID-19 Collection”. Creating compilations for all seasons is a great way to assemble your music. Jeeni’s platform has been wonderful as it has helped me to experience a fresh realm of creativity. Not only have I discovered new artists but I have also embarked on a learning journey that supports genres that I had never heard of. Historically I am a rock chick through and through but I have welcomed ‘Bluegrass’, ‘Chant’, ‘Faith’ and ‘Funk’ as new soundscapes on my playlist. And that is all thanks to Jeeni. Click HERE to visit or return to jeeni.com

23
Feb

A Legendary NME Journo, his New Book and Other Tales

About to release his third book, a novel entitled 'The Unstable Boys', legendary NME journo Nick Kent, is interviewed by his stable-mate, Kevin EG Perry about his new book and other tales from his extraordinary career. The Unstable Boys - Nick Kent's new novel Nick Kent started writing for NME in 1972, which was a good year to be a rock’n’roll writer. And no writer in Britain was more rock’n’roll than Kent, who was soon as notorious for wearing a perpetually ripped pair of leather trousers and dating Chrissie Hynde as he was for writing novelistic profiles of enigmatic figures such as Syd Barrett and Lou Reed. Even now, almost half a century on, stories of Kent’s escapades and expenses-claims get passed down like lore at NME. There’s a good one about the time he flew to LA to profile Jethro Tull in 1975 and somehow wound up on a bender with Iggy Pop. Holed up in the Continental Hyatt House hotel on Sunset Boulevard, they hit upon the cunning wheeze of telling visiting drug dealers that they could help themselves to whatever they wanted from the luxury shops in the lobby and charge it to Kent’s room – leaving poor old Jethro Tull to pick up the tab. Truly, a grift for the ages. NIck Kent - Legendary NME Journalist Kent published the best of his collected rock writing in 1994 as The Dark Stuff and followed that essential tome in 2010 with his ‘70s memoir Apathy For The Devil. He’s just published his third book – his first novel – The Unstable Boys, which concerns the unhinged frontman of a mostly-forgotten ‘60s band appearing on the doorstop of his biggest fan after many years in obscurity. Over a video call from his home in Paris, Kent – 69 and just as louche as ever – discussed the book’s origins and held court about a life spent at the unforgiving coalface of rock’n’roll. On his no-fucks-given style Things weren’t looking good for NME when Kent first slouched through its doors in ‘72. Sales were so bad that the editors had been given just 12 issues to save the magazine. They hired Kent and other new writers such as Charles Shaar Murray and Ian MacDonald from the alternative press. The magazine then saw a huge jump in sales – but not for the reason Kent wanted to believe. “The assistant editor Nick Logan called me into his office at the end of the year and said, ‘Well, we’ve got great news – we’re outselling the Melody Maker’, which was a big deal at the time,’” remembers Kent. “He said: ‘In fact, we’re the biggest selling music weekly in the world!’ Pats on the back all round! I was standing there thinking he was gonna say: ‘It’s all you, Murray and MacDonald, you wonderful, beautiful people!’ “Not at all. He said: ‘We’ve done a survey of new readers to ask them why they buy the thing. They don’t buy it for the articles. They don’t read the articles, except for the quotes. They might look for a David Bowie quote, but they’re not interested in what the writers are writing. The only thing they actually read is the gossip column on the last page.’ What they really wanted to know was: What did Bowie’s latest haircut look like? And were Led Zeppelin playing a gig near where they lived? “After I picked my wounded ego up off the floor, I came to the very quick conclusion that I was writing for an audience with an extremely short attention span. I realised I had to go to extremes, because I would not be ignored! 300,000 people were buying the NME and the idiots weren’t reading it! That affected the way I wrote. You’ve got to grab them with the first sentence and say: ‘The action starts here’ you cannot not read this.’ I’m living proof that going to extremes gets results. The problem is that they may not be the exact results that you set out to attain.” Access all areas Kent went to extremes on the page and off it, where he found that the road of excess led not to the palace of wisdom but to a debilitating heroin addiction. His best work included an epic feature about the tortured genius of Brian Wilson, which ran to 10,000 words and was published across three issues of NME. He was also granted unprecedented access to a Rolling Stones tour and wrote memorably about the strange, distant atmosphere backstage and the darkness lurking in Jagger and Richards’ “numb, burned-out cool”. “There’s this whole idea that the writers of that time were the reason why the NME was so successful,” he says, “and that’s partly true, but the main reason was that we had more access back then to Bowie, The Rolling Stones, Led Zeppelin and the other big names of the ‘70s. There was a kind of give-and-take there, and I was lucky enough to get into that.” That time he was a Sex Pistol Kent first met punk impresario Malcolm McLaren in December 1973, when he went to France to interview the New York Dolls and found McLaren among their entourage. The pair became close and regularly dined together – along with their partners, Vivienne Westwood and Hynde – at what the writer describes “the only Indian restaurant in Clapham South”. When McLaren sacked guitarist Wally Nightingale from an early line-up of The Sex Pistols because he didn’t think he fit the band’s look, he asked Kent to replace him. Kent spent three months playing with guitarist Steve Jones and drummer Paul Cook, but says he never quite matched the Sex Pistol temperament. “What I learned from playing with The Sex Pistols was that there’s a big difference between a middle-class guitar player and a working-class guitar player,” says Kent. “For a working-class guitar player, it’s all about repetition. It’s like that Johnny Ramone thing of playing the same chords over and over again. If you’re a guy like me, I’ll play a three chord riff like ‘Louie Louie’ for a minute but then I’ll get bored and throw something a bit jazzy in, and immediately that’s like going into Radiohead-land! My Sex Pistols experience taught me that I’m a middle-class guitar player.” On the rocker who reminds him Trump Kent’s new novel The Unstable Boys centres around the titular band’s grotesque, narcissistic frontman, known as ‘The Boy’. Given his abrasive personality traits, it’s no surprise that The Boy idolises Donald Trump – and Kent says he noticed plenty of parallels between the former President and some of the more self-absorbed rock stars he’s encountered over the years. “The rock star that really reminded me of Trump is Axl Rose,” says Kent. “I went out to America in 1991 at the height of Guns N’ Roses mania. They were the biggest group in America at that time. At almost every gig they played there would be a riot. Axl would usually be late, and then he’d come on stage and spend 10 minutes putting down whatever celebrity had said something in the press about him. I saw him once put down Warren Beatty because Warren Beatty had dated his girlfriend. “We got 10 minutes of: ‘What an arsehole!’ He was using the stage as a forum for his own narcissistic shit fits, just like Trump. At least Axl Rose could perform and could sing well, whereas Trump has neither talent. He doesn’t have any talent! He’s the ultimate huckster.” And the horror story behind The Unstable Boys In The Unstable Boys, things take a turn for the worse when ‘The Boy’ turns up at the home of a wealthy crime writer who also happens to be his band’s biggest fan. Kent says he was inspired by a real tale involving the British rock’n’roller Vince Taylor, who sang the 1959 hit ‘Brand New Cadillac’. “He was one of the best early British rock singers – one of the only ones, actually,” says Kent. “He’s probably best-known now because he became the inspiration for Ziggy Stardust. Bowie had met him in the ‘60s and became fascinated by him. By the ‘70s, Taylor had gone from bad to worse and he was basically penniless. He would just turn up on the doorsteps of people that he imagined were fans of his. He turned up on the doorstep of his  fan club president in Switzerland and of course the guy invited him in – this was his hero! Things didn’t go well. Before long his wife left him, his dog disappeared and his pub burnt down." Kent adds that he’s been working on the novel in some form or another since his wife Laurence first told him Taylor’s story back in 1990, so he’s delighted to finally see the story in print three decades on. “When I’d finished it, for about two or three hours afterwards I felt really, really good,” says Kent. “High in a way that eclipsed all the drug highs I’ve ever had.” – Nick Kent’s The Unstable Boys is out now via Constable www.jeeni.com www.nme.com

12
Oct

Jeeni Monthy Round-Up, September

Welcome to our new monthly blog update where we will discuss the latest news on topics such as streaming, music, performing, tech and all the other industries Jeeni aims to support.   Firstly, seeing as this is the beginning of the monthly round-ups we have broadened our news to cover the last few months. We wanted to begin by highlighting the long-awaited reopening of live music venues and the return of festivals to the UK! A Mast Journal on COVID-19 stated, “the COVID-19 outbreak has been framed primarily as an economic crisis, in which the music-based products and practices through which revenue is derived have been abruptly and, arguably, irreparably disrupted by a global public health emergency.” Many musicians struggled financially during this time, with many pleading to the public to help the industry. Thankfully by June 2021, the venues were able to reopen and festivals such as Reading, TRNSMT and Victorious were able to run once again. Members of Team Jeeni did an amazing job at Victorious, interviewing artists and showing our support to the industry and independent musicians. A BBC article stated “Artists cannot truly operate without their fandoms. Fans can still congregate online while we wait for their return.” While everything was shut down artists had to change the way they communicated with their fans and find ways to gather in virtual spaces. Jeeni believes that even now when venues are open, artists and creatives will use online spaces more and more. Jeeni is a great platform for them to do this as it is more ethical than most of the larger corporations and Jeeni artists keep 100% of everything they earn.   The next topic we wanted to highlight was brought to our attention from an NME article: “Fewer than 800 UK musicians make a living solely from online streaming,” and also “A particular finding points to artists making a “sustainable living” from streaming alone, revealing that approximately 720 British artists are able to. Those 720 musicians fall into the 0.4 per cent category of those who are achieving more than one million UK streams.” It is clear it is already challenging for independent artists to make decent earnings from streaming but "Spotify’s New Marquee Promotion Feature Is Forcing Artists to Pay to Reach Fans They Already Have — As Much as $0.50 Per Click” says Digital Music News. The big players in streaming are continuing to rip off artists and their fans alike. The article goes on to state that “it would take artists anywhere from 100 to 167 streams (on Spotify) to break even on just one sponsored click. That means each person who clicks on a sponsored Marquee campaign would have to listen to a new album roughly 12 times for the artist to break even on that fan’s interest." Thirdly, Twitch and the music industry clashed back in 2020 over licensing streamed music. Now a deal has been struck, but streamers are unhappy. Many streamers on the platform were hoping for a change but the deal remained virtually the same. "Only listen to safe music." All Jeeni royalty-free songs on the site are safe to use while streaming.   Fourthly, the New York Digital News site published a story surrounding TikTok and the platform’s new massive impact on music. Stating “TikTok is evolving into a very different kind of music streaming giant. TikTok creators who aren’t musical creators themselves are using music. Musicians get paid off the back of that, and it can become a healthy revenue stream. It helps break songs and artists, consumption goes up on the other platforms, more tickets are sold, a bigger live-streaming event can happen etc.”  Lastly, only just falling into the monthly round-up we wanted to highlight the release of the latest James Bond film No Time To Die. “One of the most famous pieces of film music of all time, this has featured in every single Bond film in some form or another since it played over the opening credits of Dr No back in 1962 is the John Barry & Orchestra, Monty Norman – James Bond Theme (1962)” Each film has a title song dedicated to it including the new track by Billie Eilish- No Time To Die. But the all-time Jeeni favourite has to be Paul McCartney's "Live And Let Die", which was written on the Wings Bus that Jeeni helped to rescue, and which goes back on the road next year.  Watch this space for exclusive info on that one!