Jeeni Blog

Helping the next generation of talent to build a global fanbase

MUSIC STARS JOIN NEW TALENT TO BEAT COVID

/ By Shena Mitchell
MUSIC STARS JOIN NEW TALENT TO BEAT COVID

On April 10th seventeen acts from around the world will beat the pandemic restrictions and join together to perform in a virtual festival called JAM, and they guarantee complete unknowns will get equal billing with world-famous headliners.

Grammy Award nominee Barrington Levy contributes from Jamaica, in defiance of the Covid virus. Spanish youngster BlueVein will multi-track his own backing from his bedroom. Number One Billboard Dance Chart star Zeeteah Massiah will appear in her own spectacular James Bond movie sequence. Indie rocker How Mean will perform from his grandmother's house in California. Daisy Chute, the lead singer with platinum-selling supergroup All Angels, performs live from her home in London with newcomers on the other side of the world in Australia. Grammy-Award winner Skyler Jett, whose Record Of The Year with Celine Dion for Titanic is the highest-grossing movie theme of all time, will perform his latest track with complete unknowns dancing in lockdown on every continent in the world. And more artists will beam in their contributions from Detroit to Brighton, from Northern Ireland to Rhode Island.

The producer of JAM is Mel Croucher, veteran founder of the UK video-games industry, and creator of the world's first million-user viral marketing campaign. Mel says, "Members of my team have made it to the top. We've been responsible for over 500 million record sales over the years, we've pioneered the online music revolution, and now we're giving something back to help unsigned independents and new talent in an industry that all but collapsed in the face of Covid. We've got Paul McCartney's Wings Over Europe double-decker bus ready to roll out as a mobile live venue, and we can't even think about using it until the crisis eases. So we've gone online. This is our third online festival, and by far the biggest. And it's absolutely free."

Mel goes on to explain why it's called JAM. "The Festival is a collaboration between three organisations. The J is for my own company Jeeni, where performers showcase their talent and keep 100% of everything they make. The A is for AmplifyX, based in Los Angeles, where you invest in artists you believe in. And the M is for MultiView Media, an amazing streaming platform where fans get to be the director and control the action."

The JAM Festival is at 12 noon Los Angeles time, 8pm London time on Saturday April 10th 2021, 
free to live stream on: https://mvm.multiviewmedia.co.uk/jamfestival

For further information etc...

jeeni.com

amlifyx.com

multiviewmedia.co.uk

12
Mar

Podcasts to Boost Your Playlist Game

Whether your music listening is via online platforms, vinyl or even cassette, you can use podcasts to boost your playlist game. Get the commentary on the industry, its insiders and how they craft their tracks from a vast library on offer. Or, explore new genres, find the tracks that resonate and then get drawn into their backstory. There are decades of music history to be found, listened to and deciphered, from the BBC's 'Desert Island Discs' to the huge hit 'Song Exploder' which due to its success, has now become a Netflix series. Below is a list of a few of the best, to get your lug-holes tuned into and feed your music curiosity. SONG EXPLODER Listen Here - Song Exploder Hosted and produced by Hrishikesh Hirway since 2014, his podcast guests are invited to take apart their songs piece by piece and tell the story of how they were created. The journey involves breaking down the sounds and ideas involved in the writing and recording. Recent guests have included Yusuf/Cat Stevens and Grammy award winner PJ Morton. SWITCHED ON POP Listen Here - Switched On Pop We've all had good and bad 'Ear Worms' sending us loco at some point and there's no denying certain tracks get stuck in your head! If you are interested in why certain songs have these hooks which draw you in or you can't shake, musicologist Nate Sloan and songwriter Charlie Harding are here to explain. Recent treats include The Weeknd ' Blinding Lights' and Adrian Younge's new project. DISSECT Listen Here - Dissect Something to really get your teeth into, podcast Dissect is a mix up of episodes and mini-series podcasts that explore individual albums, track by track. Series can run up to 12-13 episodes and the track detail takes in comparisons and history. Recents featured artists have included Kendrick Lamar, Lauren Hill and Frank Ocean. The current series is diving into Beyonce's 'Black is King'. ROLLING STONE: MUSIC NOW Listen Here - Rolling Stone: Music Now When is comes to pedigree and heritage, Rolling Stone is up there. If you are a music legend, there are a handful of publications you will bother to get out of bed for. Rolling Stone, is certainly one of them. Taking you inside the biggest stories in the industry and securing interviews with all the top artists of music history, from Rock 'n' Roll to Hip-Hop, not stone left unturned. ALL SONGS CONSIDERED Listen Here - All Songs Considered The various hosts of All Songs Considered, include Bob Boilen and Rob Hilton, giving you their personal recommendations for your listening pleasure. The experience compares to chatting at the pub, and swapping ideas with your best friends. Laid back and charming the focus is on new music and brings interviews with emerging artists and musing over historical figures from the industry. QUESTLOVE SUPREME Listen Here - Questlove Supreme This podcast series is about secrets, passions and personal projects. The themes drive the conversation for the fabulous Questlove and Team Supreme. Using fun and irreverence to entertain and educate their audience, the episodes are a joy of easy listening. They can certainly draw the names, and have put their interview skills to the likes of Michelle Obama, Chris Rock, Chaka Khan and Steve Miller. LOST NOTES - 1980 Listen Here - Lost Notes - 1980 A collection of the greatest music stories never told. This season the poet and cultural critic Hanif Abdurraqib resides over the podcast and explores a single year: 1980 - the brilliant, awkward and sometimes heartbreaking opening to a monumental decade in popular music. David Bowie got divorced. Lou Reed got married. Ian Curtis died before Joy Division got to touch down for a U.S. Tour. By the end of the year, John Lennon’s death would signal the end of a rock n’ roll era.  This gripping series includes the work of Stevie Wonder, Ian Curtis and Grace Jones. THE THISTLE & SHAMROCK Listen Here - The Thistle and Shamrock If your tastes are more on the Folk or Celtic tip, Fiona Richie is your gal. Her podcast show takes you through the history of the genre whilst indulging you in performances and personal playlists. Music from old favourites and new comers are entwined with spoken word artists and interviews with acclaimed authors and award winning composers. DESERT ISLAND DISCS Listen Here - Desert Island Discs The original music podcast, and still arguably the best. Created during World War 2 by Roy Plumley, the show has interviewed heads of state, music and acting legends, world renowned scientists, plus sporting and every-day heroes. The archive is vast and awash with choices, which are easy to source in the 'Collections' area. The format is simple – a guest is invited to choose eight discs, a book and a luxury to take with them as they’re castaway on a mythical desert island. They’re given the complete works of Shakespeare and the Bible or religious book of their choice. During the interview, guests explain their choices and discuss key moments in their lives, people and events that have influenced and inspired them and brought them to where they are today. www.jeeni.com

03
Sep

Music Tech Startups announce strategic alliance for the greater good of the Musician and Performer.

We are delighted to announce the strategic alliance between Jeeni and California-based AmplifyX, the only FINRA and SEC compliant platform that allows investors to build a portfolio by directly funding musicians. The alliance was arranged by Kelli Richards, Jeeni Managing Director USA, who was mentored by Steve Jobs at Apple where she launched and managed the Apple music and entertainment division. This represents a major advantage for Jeeni in the USA, our most important global territory in terms of artists and revenues. We gain access to more rising stars along with their followers and fanbases, with mutually advantageous joint promotions and publicity. The partnership will officially kick off at the end of August with a global streamed concert, featuring our 10 most popular artists from both sides of the Atlantic, and will be co-branded between Jeeni and AmplifyX. Co-founder of AmplifyX Bobby Kamaris says, “Our companies run in an adjacent space helping independent artists, and our philosophies and motives are very very close. What you guys at Jeeni have done in putting it together and launching is actually incredible.” Co-founder of AmplifyX Adam Cowherd adds, "Did you know that artists take home only 12% of the $43 billion spent on music annually, according to Citigroup? [1] The hip-hop artist Russ put it perfectly when he said, 'The music business isn’t set up for the artists to get rich. It’s set up for everyone else to get rich off the artists.' [2] If you start looking deeper into the music industry, one of the first things you’ll discover is how broken it is. Artists are the nucleus of the business, but somehow they’re the individuals left with no ownership of their Intellectual Property (IP), inhibited creative freedom, and only a sliver of the earnings. There are so many entities involved in the value chain of music that it has created a convoluted industry structure that lacks equality and transparency. When we break down the mechanics of the music industry, we see just how many hands are in the pot: record labels, managers, producers, booking agents, and streaming platforms. A report by Ernst & Young highlighted the post-tax payouts of streaming revenue and identified that record labels are taking nearly 75% of the payout. [3] Why are artists today signing with record labels?" Jeeni Founding Director Shena Mitchell adds, "This is an exciting opportunity for Jeeni to develop strong relations with USA partners. AmplifyX is focused on building a new framework to fund independent artists with their unique platform for artists to raise capital from nontraditional sources. Our visions are entirely complementary and aligned." Jeeni, is the social music platform that brings artists closer to their fans, and shares revenue ethically. Jeeni is presently raising funds on Crowdcube and is 110% overfunded with 4 days to remaining. If you want to see our pitch click HERE.

10
Jun

Spotify Billionaire CEO Daniel Ek is out of touch with reality.

Spotify’s economic model has been widely condemned by musicians and songwriters for years, with critics claiming that the service pays out paltry royalties and gives major-label artists an unfair advantage via playlist placement and other promotional avenues. But according to CEO Daniel Ek, the problem is not Spotify, it’s those lazy musicians! The response among musicians and performers on social media has been extremely negative with many paying subscribers boycotting Spotify because of how badly it treats musicians. In 2020 more than any other year since Spotify launched, there’s been a surge of musicians talking publicly about their streaming royalties not being enough to live on – including a campaign in the UK (#BrokenRecord) that has trained its sights not just on streaming services, but on labels and the wider industry structures. Tom Gray who started #BrokneRecord campaign states: "This has been problematic for such a long time, and that’s why I call it ‘Broken Record’ because there’s nothing new about this. I’m just saying basically the same things that you’ve heard a million times. But the context has completely changed.” Many artists and fans believe there are no alternatives or options when it comes to music streaming. Being told by a billionaire to work harder and faster, isn’t likely to be the best artistic motivator, either. According to Ek, musicians need to get with the times and keep up a steady stream of content: “There is a narrative fallacy here, combined with the fact that, obviously, some artists that used to do well in the past may not do well in this future landscape, where you can’t record music once every three to four years and think that’s going to be enough. The artists today that are making it realize that it’s about creating a continuous engagement with their fans. It is about putting the work in, about the storytelling around the album, and about keeping a continuous dialogue with your fans.” He concluded, “I feel, really, that the ones that aren’t doing well in streaming are predominantly people who want to release music the way it used to be released.” Jeeni is the newest offering in this, the fastest growing media sector. Created by Mel Coucher, a digital guru who wants the musicians and performers to take 100% of the money they earn - yes, you did read that correctly! Currently in the last 5 days of its 3rd crowd funding event, Jeeni smashed its £100k target in the first 6 days! Find out more at www.crowdcube.com/jeeni but you’ll need to be quick to invest, only 5 days left! If you’re an artist or performer, or just a follower of music who is wanting a better system, which offers everyone a service based on ethics, honesty and fairness then come and see how we do it, at www.jeeni.com Or, you can just stick with what you know and keep filling the pockets of billionaires? Click HERE to visit or return to jeeni.com