Prettyboyface – ‘HighSkool’ Single Review

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Prettyboyface – ‘HighSkool’ Single Review

With a throwback boom bap beat and laid-back hooks, London’s Prettyboyface makes a splash with his first 2022 single, ‘HighSkool’.

Prettyboyface is a rising power in London’s underground rap scene and is brand new to Jeeni’s mission. He has so far contributed eight tracks to Jeeni’s hip-hop and rap channels, including three music videos, ‘Goddess’, ‘Escargot’ and the single in discussion, ‘HighSkool’. Seeing that Face is yet another Jeeni artist that is at the very early stages of their discography, Jeeni can’t wait to see what other projects Face releases in the future.

‘HighSkool’ opens with a sparkling sample that lays down the main foundation of the instrumental before the beat enters and completes it. When the percussion does enter, the composition falls into place in a satisfying and impactful fashion, ready for Face to contribute his formidable vocal talent. He opens with a title-based wordplay for the repeating, “you man went to high school, I went school, high’ hook.

Face’s rapping delivery is quickly becoming a recognisable and unique hallmark of his. His voice is recorded very close to the microphone, resulting in intense, clear and intentional performances. His voice is heard well over all other parts of the track, especially when he double-tracks his rapping when the hook re-enters. His delivery is unquestionable, commanding and confident which is refreshing when compared to other rappers who opt to slur and mumble their rapping, which although certainly has its place in corners of rap music, hasn’t got a patch on lucid and accessible alternatives, heard here in full-force from Prettyboyface.

This being the first single from Face certainly makes certain promises for the near-future of his craft and has no-doubt inspired hope in his growing fanbase. Check out Prettyboyface’s showcase on Jeeni here: https://jeeni.com/showcase/prettyboyface/

How can Jeeni support artists like Prettyboyface?

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JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience.

• We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make.
• We empower our audience and reward them every step of the way.
• We promise to treat our members ethically, fairly, honestly and with respect.
• Access to artist liaison and a supportive marketing team.

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12
Oct

1 DAY TO GO

So here we are, heading into our final day of this raise, and what would you expect us to do? Trumpet our success? There's no need to state the obvious. Beg for additional pledges? It's not our style to beg. Thank everybody from the bottom of our hearts? We've already done that. Leave it all up to you? It's always been left up to you. Let's help save the world instead. The United Nations report on climate change has issued "code red for humanity," and a roadmap has just been published for the music industry to lower carbon emissions and stop global destruction. The scientists responsible hope it will inspire millions of music fans to live more sustainably too. The report has taken two years of research data supplied by the band Massive Attack, and it recommends "super low carbon practices to deal with how musicians, promoters, tour managers and agents should work in order to keep the rise in global warming restricted to 1.5 degrees." Really? In which case there is one music organisation which has been putting every one of their recommendations into practice since the day it was founded. That's right, it's us! Here at Jeeni ... • No Team Jeeni members commute to work. We all work from home. • Team Jeeni members do not use private or public transport for any work operations. • All meetings, conferences, interviews and recordings are held online. • We keep Jeeni offices carbon-neutral to the best of our ability, and they are completely paper-free. • Jeeni festivals and performances are all held online, and involve no audience transport whatsoever. • Our mission is to provide an ethical alternative for artists, audiences and investors. Always has been. Always will be. If what we are doing here at Jeeni strikes a chord with you and with yours and with what you believe in, then you know what to do. And there's one day left to do it. Check out our pitch here: https://bit.ly/3BhEeia With love, Team Jeeni

12
Mar

Voices of 2021

BBC Sounds has just released it's longlist of nominees for the 'BBC Sound of 2021', a prophecy of who they believe will be filling your playlists for the upcoming year, from the best rising talent. Now in it's 19th year, this year's longlist was compiled by a panel of 161 industry experts, including former nominees Billie Eilish (2018) and Stormzy (2015). The winner will be announced in January on BBC News and BBC Radio 1. The 10 acts hoping to win the top spot are: Alfie Templeman - Indie PopBerwyn - Soul Poet / BalladsBree Runway - Trap / R&BDutchavelli - Rap / Hip-HopGirl In Red - Indie PopGreentea Peng - Psychedelic SoulGriff - Bedroom PopHolly Humberstone - Pop BalladsPa Salieu - Rap MaverickThe Lathums - Indie Band To be eligible, musicians must not have been the lead artist on a UK top 10 album, or more than one top 10 single, by 30 October 2020. Artists who have appeared on TV talent shows within the last three years are also ineligible. The top five will be revealed in the New Year on BBC Radio 1 and BBC News, with one artist announced each day from Sunday 3 January until the winner is unveiled on Thursday 7 January. Covid-19 has made launching a music career trickier than ever - and to date, only four of the nominated acts have played a headline gig, which explains the strong showing of bedroom and DIY artists on the list. 2020's winner, Celeste, also suffered setbacks from the pandemic hangover, as her new album release was delayed. Instead she chose to release well received tracks, 'Stop this Flame' and 'Little Runaway' to give us a taster of what is to come. She also became the first singer to ever record an original track 'A Little Love' for the John Lewis Christmas campaign. Her debut album, 'Not Your Muse' is now being released Feb 26th. https://www.youtube.com/watch?v=fwuJFAsZD0k

10
Jun

Spotify Billionaire CEO Daniel Ek is out of touch with reality.

Spotify’s economic model has been widely condemned by musicians and songwriters for years, with critics claiming that the service pays out paltry royalties and gives major-label artists an unfair advantage via playlist placement and other promotional avenues. But according to CEO Daniel Ek, the problem is not Spotify, it’s those lazy musicians! The response among musicians and performers on social media has been extremely negative with many paying subscribers boycotting Spotify because of how badly it treats musicians. In 2020 more than any other year since Spotify launched, there’s been a surge of musicians talking publicly about their streaming royalties not being enough to live on – including a campaign in the UK (#BrokenRecord) that has trained its sights not just on streaming services, but on labels and the wider industry structures. Tom Gray who started #BrokneRecord campaign states: "This has been problematic for such a long time, and that’s why I call it ‘Broken Record’ because there’s nothing new about this. I’m just saying basically the same things that you’ve heard a million times. But the context has completely changed.” Many artists and fans believe there are no alternatives or options when it comes to music streaming. Being told by a billionaire to work harder and faster, isn’t likely to be the best artistic motivator, either. According to Ek, musicians need to get with the times and keep up a steady stream of content: “There is a narrative fallacy here, combined with the fact that, obviously, some artists that used to do well in the past may not do well in this future landscape, where you can’t record music once every three to four years and think that’s going to be enough. The artists today that are making it realize that it’s about creating a continuous engagement with their fans. It is about putting the work in, about the storytelling around the album, and about keeping a continuous dialogue with your fans.” He concluded, “I feel, really, that the ones that aren’t doing well in streaming are predominantly people who want to release music the way it used to be released.” Jeeni is the newest offering in this, the fastest growing media sector. Created by Mel Coucher, a digital guru who wants the musicians and performers to take 100% of the money they earn - yes, you did read that correctly! Currently in the last 5 days of its 3rd crowd funding event, Jeeni smashed its £100k target in the first 6 days! Find out more at www.crowdcube.com/jeeni but you’ll need to be quick to invest, only 5 days left! If you’re an artist or performer, or just a follower of music who is wanting a better system, which offers everyone a service based on ethics, honesty and fairness then come and see how we do it, at www.jeeni.com Or, you can just stick with what you know and keep filling the pockets of billionaires? Click HERE to visit or return to jeeni.com

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