Prettyboyface – ‘HighSkool’ Single Review

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Prettyboyface – ‘HighSkool’ Single Review

With a throwback boom bap beat and laid-back hooks, London’s Prettyboyface makes a splash with his first 2022 single, ‘HighSkool’.

Prettyboyface is a rising power in London’s underground rap scene and is brand new to Jeeni’s mission. He has so far contributed eight tracks to Jeeni’s hip-hop and rap channels, including three music videos, ‘Goddess’, ‘Escargot’ and the single in discussion, ‘HighSkool’. Seeing that Face is yet another Jeeni artist that is at the very early stages of their discography, Jeeni can’t wait to see what other projects Face releases in the future.

‘HighSkool’ opens with a sparkling sample that lays down the main foundation of the instrumental before the beat enters and completes it. When the percussion does enter, the composition falls into place in a satisfying and impactful fashion, ready for Face to contribute his formidable vocal talent. He opens with a title-based wordplay for the repeating, “you man went to high school, I went school, high’ hook.

Face’s rapping delivery is quickly becoming a recognisable and unique hallmark of his. His voice is recorded very close to the microphone, resulting in intense, clear and intentional performances. His voice is heard well over all other parts of the track, especially when he double-tracks his rapping when the hook re-enters. His delivery is unquestionable, commanding and confident which is refreshing when compared to other rappers who opt to slur and mumble their rapping, which although certainly has its place in corners of rap music, hasn’t got a patch on lucid and accessible alternatives, heard here in full-force from Prettyboyface.

This being the first single from Face certainly makes certain promises for the near-future of his craft and has no-doubt inspired hope in his growing fanbase. Check out Prettyboyface’s showcase on Jeeni here: https://jeeni.com/showcase/prettyboyface/

How can Jeeni support artists like Prettyboyface?

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05
Jun

Global Online Music Streaming Grew 32% to over 350 Million Subscriptions in 2019

By Abhilash Kumar Spotify continues to be the market leader and recorded a 23% YoY growth in total revenue during CY 2019.Music streamers are focusing on creating exclusive content with podcasts continuing to feature strongly in 2020. Seoul, Hong Kong, New Delhi, Beijing, London, Buenos Aires, San Diego – 3rd April 2020 Global online music streaming subscriptions grew 32% year-on-year (YoY) reaching 358 million subscriptions in CY 2019, according to the latest findings from Counterpoint Research. This is driven by the availability of exclusive content like podcasts, originals which attracted people towards the platform and eventually turned them as subscribers. Also, promotional activities like price cuts in subscriptions in emerging markets, bundled offers from telcos added to the growth. We expect that online music streaming subscriptions to grow more than 25% YoY to exceed 450 million subscriptions by the end of 2020. Commenting on the overall market, Research Analyst, Abhilash Kumar, said, “Paid subscriptions grew 32% YoY compared to 23% YoY growth of total MAUs. This suggests people are ready to pay for music streaming for a hassle-free experience. However, this is not completely user-driven. Music streaming platforms are following a two-step approach to gain subscribers, first registering them to their platform as free users by means of excellent advertising campaigns and secondly pitching them with attractive offers to transfer them to become paying subscribers.” Spotify topped CY 2019 grabbing a 31% share of the total revenue and a 35% share of the total paid subscriptions. The runner up, Apple Music, follows with a 24% share of total revenues in the industry and a 19% share of the total paid subscriptions. Due to Apple’s high focus on its services segment which includes Apple Music, its subscription base grew 36% YoY in CY 2019. Amazon Music subscriptions reached a 15% share in 2019 compared to 10% in 2018. Talking about the top performers, Kumar added, “Spotify maintained its top spot with the help of promotional activities like free Spotify Premium for three months, price cuts, customized campaigns like Spotify and a focus on exclusive content. Tech giants like Amazon, Apple, Google have started focusing on music streaming and have sufficient cash at their disposal to give stiff competition to Spotify. Apple Music is making improvements in its app like the introduction of night mode, curated playlists to target a group, etc. Similarly, Amazon Music has been trying lossless music and is creating its own niche where it competes with Tidal.” Despite global players strongly pushing their music streaming platforms, regional players stand strong in their respective regions, primarily because of regional exposure and high focus on local content. Gaana continues to be the no.1 player in the Indian market, Yandex Music is leading in Russia. Similarly, Anghami leads the Arab world. Tencent Music Group leads the China market with the help of its apps QQ Music, Kugou and Kuwo. Discussing the impact of the COVID-19 pandemic on the OTT industry, Kumar added, “We expect the OTT sector will experience an uptick as people stay at home actively tracking the latest updates. During this outbreak, audio OTT consumption has switched from music streaming to the radio. People in highly affected areas are worried about the outbreak and are therefore continuously tuned to news on TV/radio for updates. The traction of news channels and podcasts saw an upswing while that for music streaming dropped.” What’s common is that both the regional and global players are focusing a lot on building exclusive content. Acquiring podcast companies and creating their own channels are all being undertaken. It’s often exclusive content that drives paid subscription growth. More than 80% of music streaming revenue came from paid subscriptions. The rest came from advertisements and partnerships with brands and telcos. Therefore, increasing paid subscriptions is of prime importance for music streaming platforms. The comprehensive and in-depth chain of reports on Global Online Music Streaming Market for Q4 2019 is available to help track the market in terms of MAUs by region, paid subscriptions by region, revenues, and ARPU. To view the global report in terms of users, revenues and ARPU, click here. For regional analysis on MAUs and paid subscriptions, click here. Please contact press(at)counterpointresearch.com for further questions regarding our in-depth research, insights or other press inquiries. Background: Counterpoint Technology Market Research is a global research firm specializing in Technology products in the TMT industry. It services major technology firms and financial firms with a mix of monthly reports, customized projects and detailed analysis of the mobile and technology markets. Its key analysts are experts in the industry with an average tenure of 13 years in the high-tech industry. Click HERE to visit or return to jeeni.com

31
Jul

NEW OPERA ACHIEVES ROCK STAR STATUS

It's the sort of statistic that music promoters dream of. An audience of ten thousand in less than one hour, and for a first-time performance. But this massive audience didn't turn up to watch a new boy band or the latest rap sensation, they came to the opera! A brand new opera called Spring Street is set in Manhattan, and it mixes classical arias, string quartets, jazz, blues and even acid rock. The opera was streamed on Jeeni, the self-styled "ethical alternative" to the big streaming giants, and opera composer Pete Wyer is ecstatic about Jeeni’s methodology and success. “I’m really thrilled. My expectation was we’d get to the magic 10,000 mark in a month, but this is quite incredible - especially when I compare it to operas I’ve had performed on stage! Without Jeeni’s help my piece might be languishing with a few hundred hits.” Wyer is being modest. An award-winning composer for the English National Ballet and Royal Philharmonic Orchestra, his biggest audience before the Jeeni event was when 60,000 people enjoyed his celebration Liverpool waterfront concert, and the performance and publicity costs for that were considerable. By contrast, the Jeeni audience for his new event has already topped 66,000 and the costs have been zero. Everything has been achieved by the publicity and marketing systems built in to the Jeeni platform, which makes it unique when compared with the likes of Spotify or Netflix. Pete Wyer continues, "I looked at the Jeeni platform doing really good work for independent artists, and the more I learned the more I liked. It's been a very happy experience." The opera stars the soprano and triple-GRAMMY award-winner Maren Montalbano, who says, "Power is shifting from large organisations to the individual, and platforms like Jeeni are on the rise because they give artists the opportunity to lift themselves up and lift each other up." Her co-star, the bass-baritone and Netflix superhero Heday Inoue adds, "Jeeni is allowing us to have more exposure. I think it's amazing, and I'm really, really happy to be part of it." What is even more amazing is the fact that the cast and musicians have never actually met except on the Jeeni platform. Everything was composed, rehearsed and performed remotely in lockdown. Jeeni founder Shena Mitchell says, “When we first launched Jeeni a few months ago, it took days to hit audience figures of ten thousand for an online concert or festival, and I was delighted with that. But here we are, achieving the same thing in under an hour, and for an unknown opera. Imagine what we can do next. We already have more than two thousand artist showcases and an audience outreach of over two million." Now Jeeni.com needs to scale up to meet the technical demands for handling more artists and bigger audiences, so they have turned to crowdfunding. Shena Mitchell says, "Everybody knows that the big streaming companies rip artists off. We don't do that. Our artists keep 100% of everything they earn with us. Now we are allowing the public to invest as little as £10 to buy a part of us, and own a stake in what could be the ethical future of entertainment.” More information: shena@jeeni.comjeeni.com/investjeeni.com/springstreet *Capital at Risk

02
Dec

Jeeni Offers Two Ways of Becoming a Jeenius to Suit Your Needs.

Depending on whether you’re an artist or a viewer, Jeeni has introduced more options of signing on, to suit your needs. For our viewers, we have a huge range of features to make it as easy and ethical as possible to follow and support a massive roster of exciting and upcoming artists. And it’s absolutely free to sign up! Jeeni allows anyone and everyone to create and share playlists of new artists from hundreds of different channels and genres from Afro to Zydeco. Enjoy uninterrupted, ad-free surfing and discovering with live sessions, exclusive gigs and masterclasses from award winning superstars. Simply make your free account and get going! Discover fresh, unique artists that you’d otherwise never come across, share your discoveries with friends on social media and spread the word of Jeeni. If you’re an artist, we offer an extensive and supportive promotion service, with ethics and respect in mind. For just $10 a month, Jeeni artists receive their own dedicated commercial showcase and personal Jeeni email address as well as a direct platform and publicity service to their fans and entire Jeeni audience. Jeeni also provides a professional artist marketing suite with full analytics and reports so that you can track and manage how you’re received by your audience. Artists also receive automatic eligibility for Jeeni festivals and awards as well as access to Jeeni’s helpdesk service. And we haven’t even got to the best part yet; Jeeni artists keep 100% of all sales income, 100% of all of their donations and have complete control over their creative rights! Jeeni is first and foremost about the support and ethical treatment of artists as opposed to streaming services such as Spotify. Find out more about your Jeeni viewer membership here: https://jeeni.com/setnjsazwems/ Find out more about your Jeeni artist membership here: https://jeeni.com/93oavw85jjhe/ Join Jeeni today and become a Jeenius!

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