Jeeni Blog

Helping the next generation of talent to build a global fanbase

INVITATION TO INVEST IN JEENI.COM

/ By Shena Mitchell
INVITATION TO INVEST IN JEENI.COM

The online platform where creatives keep 100% of what they earn, and audiences are rewarded every step of the way.

The Jeeni Additional Investment Period is now open to raise a further £100,000 via Instant Investment using the Seed Legals platform, with full EIS benefits. We have allocated this funding to extend our services in response to new market opportunities and conditions created by the pandemic. There has been an unprecedented demand from Jeeni members to provide bespoke user channels and direct marketing for online performances, goods and services. In addition, we are supporting our independent artists by matching them with music investors to finance studio time, video production, marketing and distribution of their original work, all as part of our Jeeni Pro service and social media systems. Due to the increased traffic, this is generating, we are migrating to the world-class AWS cloud platform. This £100,000 investment target is for 2.1% equity at the current pre-market valuation of £4.5million with a share price of £1.13p.

Major strategic partnerships have been consolidated by our US Managing Director, Kelli Richards. Former A&R Executive at EMI Music, she was mentored by Steve Jobs at Apple, where she launched and managed their music and entertainment division, resulting in the birth of global music online now known as Apple Music. Kelli is VP of Business Development with our US partnersAmplifyX.com, where investors back music they believe in, and she is a consultant to our streaming service partnersMultiViewMedia.co.uk, where viewers take control of their own entertainment experience. Both companies have joined Jeeni to produce J.A.M. (Jeeni, AmplifyX, MultiView), our series of online festivals where Grammy Award-Winners share the stage with our own brand-new talent. Our most recent festival was live-streamed on April 10th, and brought in over 10,000 new fans for our artists. Catch up with the event at jeeni.com/jam-festival.

We have three further announcements to make in this Investor Update. Firstly, in partnership with the Wings Tour Bus, artists voted most popular on Jeeni will appear on the Paul McCartney Stage when the most famous bus in the world goes on tour to mark the 50th anniversary of the original route. It has just been announced that the tour will follow a major publicity launch at the National Exhibition Centre in Birmingham UK this November.

Secondly, we are pleased to announce that we have bypassed the global shortage of PC and laptop components, and the first range of Jeeni own-brand computers is on sale at jeeni.com/shop.

And thirdly, we are proud to make this advance announcement that Jeeni has been selected for the world première of a major new opera set in contemporary New York. The subject matter is unique and the production is world-class. We will stream the event in partnership with MultiViewMedia and this marks a major milestone for our brand recognition. Investors will be given the opportunity to secure Virtual Green Room tickets and VIP access to the composer, the performers and the major celebrities behind the event, when the programme is officially announced next month.

We are opening Jeeni to investors worldwide for the first time, and are happy to declare our track record and current status to anyone who cares to visit jeeni.com/invest-in-jeeni. Your investment can be processed in as little as 30 minutes in the following simple steps.

1. You tell us how much you want to invest.

2. We add your details to the Seed Legals system, which calculates the shares to be issued.

3. We email you the Investment Proposal, Instant Investment Agreement and bank details.

4. You sign and witness the Agreement and your investment is transferred.

5. We agree to a Board Resolution and Shareholders Resolution and send form SH01 to Companies House for the issue of your shares. 

6. That’s it.

If you are still interested in investing in Jeeni please let us know so that we can send you the appropriate investment documents. 

06
Jan

DarkStarGraver - 'Over The Bridge & Far Away' Album Review

If you had any familiarity with this Portsmouth rapper's refreshing and inventive brand of UK hip-hop, then it should be of no surprise that his newest album is as buoyant, animated and thought-out as it is. This is the first album DSG has released since becoming an integral part of the Jeeni mission. DarkStar has been an avid Jeenius since Summer last year and has been blessing the Jeeni database with vibrant and innovative artistry ever since. All seven tracks of this incredible project are on Jeeni right now. Jeeni is always looking to represent and uplift artists with visions as clear and focused as DarkStar. DarkStarGraver's biggest crime here is leaving us wanting for more content because although he's cohesively expressed a giant variety of emotions, styles and influences, he took just 18 minutes to do it! He justified the choice of a shorter album on Instagram, "New album is 7 tracks in total, could’ve been more but I like that number", DSG cleverly released this record knowing he has so much more in his artistic tank for the next project.  A clear highlight on this record is the early, consecutive killer features on ‘Running Man’ and ‘No Brainer’ from Kid Crayy and Baby Panna respectively. DSG takes the reigns on these tracks at first and allows his fellow Portsmouth MCs to embellish the final push and create a rememberable climax for these standout tracks. Kid Crayy's attacking flow is restless and constantly bops and weaves around the beat. Baby Panna, however takes his time and makes each syllable hit harder than the last. Panna also performs the ear-worm 'Ride with me' hooks just before and after his verse which just completes the track. DarkStar made it clear that “This project is dedicated to the Portsmouth Hip Hop scene” and made a specific mention to the Portsmouth artists that predate him and thanked them for “Sparking the fire that made me want to rep my hometown as an artist”. A meaningful dedication to a blossoming music scene is a suitable sentiment for such an excellently put together and varied album.  DSG uses his robust and adaptable voice so well on this project that at times, it sounds like extra, unlisted features. For example, a rather high-pitch singing voice for the hooks on ‘On My Way’ is then met with a deep and resonant rapped verse to finish off the short opening track. ‘Gohan’ (review) which was a single teaser for this album, features more of DarkStar’s contagious melodic rapping which is enhanced and made all the more effective with the excellent production of Zack Nailor at WRS Studios.  The hi-hats and 808 bass in the beat for ‘Juice & Gems’ works so well with the jangly acoustic guitar sample, as though they were always meant to be heard together. In fact, the entire album makes such an effective use of samples throughout; ‘Slow Jamz’ has a romantic and theatrical strings sample which turns the rapid, trap-esque beat into a dramatic, epic cut that is just too short. DarkStar also hints at a feral, almost growling voice on this track which provides yet more evidence that DSG will never settle or stop experimenting with what his voice can achieve.  The album ends with class and impact. ‘Over Time’ features a melodramatic female vocal sample which wails over a seductive lounge piano, sparkling under the rumbling beat. The bonus, shorter track, ‘Justice League’ is a moody album finisher containing reams of witty wordplay which flows like water.  Once again, a feat like this album is a credit to producer, Zack Nailor as well as DarkStar himself of course for containing the talent, passion and vision to pull something like this off so seamlessly.  How can Jeeni support artists like DarkStarGraver?   JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience.   • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make.  • We empower our audience and reward them every step of the way.  • We promise to treat our members ethically, fairly, honestly and with respect.  • Access to artist liaison and a supportive marketing team.  Check out DarkStarGraver’s Jeeni showcase here: https://jeeni.com/showcase/darkstargraver/ 

05
Jun

How to Monetise Live Streaming

The Independent Musicians and Performers Community wants to spotlight the fact that as gigs, concerts, tours and festivals are cancelled, musicians and performers will be unable to play in front of significant live audiences for the foreseeable future. Some of our members have asked for advice on what software or streaming platforms to use and how can this community help them monetise live streaming. The monetisation of live streaming is possible in a few different ways. The most straightforward one is via donations, which is pretty quick and simple to set up via PayPal. Having spent a couple of days looking for sound advice and guidance I found this blog which was sent in by one of our members. Fellipe Baldauf, so thanks very much Fellipe. The blog has been specifically designed to serve freelance artists, and those interested in supporting the independent artist community. This includes, but is not limited to, actors, designers, producers, technicians, stage managers, musicians, composers, choreographers, visual artists, filmmakers, craft artists, teaching artists, dancers, writers & playwrights, photographers, etc. Check out the blog, it is very comprehensive and we found it very useful. https://covid19freelanceartistresource.wordpress.com/ I hope you agree the blog is brilliant and not to be missed as essential reading, the writers are non political, non self promoting whilst provide extremely free advice useful lists and links to information on very topical subjects such as: Emergency Funding, International Resources, Best Practices for Online Teaching, Online Platforms, Health and Mental Health Resources, Temporary and Remote Job Opportunities and Events. Example of bands streaming live concerts because of coronavirus include Orange and Gnash. Code Orange drummer and vocalist Jami Morgan told Newsweek that they decided to perform the concert after making every effort to have it happen as planned. He said after all the work put in, the hardcore idols had to do the show at least once. "We need to make two versions of this plan. One: that we could maybe still do this, with the show, because we don't know what's going to happen going forward," Morgan told Newsweek. "Another: we do it empty-arena match style and be the first ones to do it, and try to give everyone the show we've been working so hard on, and turn this negative to at least a little bit of a positive or something enjoyable for people who like heavy music." https://www.newsweek.com/code-orange-gnash-against-me-diplo-stream-shows-coronavirus-1492333 We have just registered to a live broadcast with Vimeo entitled: "How to Plan a virtual event: Vimeo's live production experts tell all". Greg Palmer, Senior Producer at Vimeo states that: "As businesses and organizations shift their in-person event strategies to virtual experiences, Vimeo’s live production team is here to help navigate these changes successfully under tight deadlines. We can provide expert advice on how schools, event coordinators, marketers, and more are evolving their event strategies to optimize engaging live streaming experiences". The broadcast includes: Why live streamed events make sense as a supplement for in person eventsHow Vimeo's virtual package is helping organisations quickly pivot to online experiences Why and when businesses should partner with a third partner production serviceCustomer stories of working with Vimeo's live production team for their virtual event. https://vimeo.com/pt-br/enterprise/live-production-broadcast That's it for now folks, Mel and I hope that you found this useful and share with like-minded people that might benefit. Written by Shena Mitchell and Mel Croucher founding directors of Jeeni.com

06
Jun

I have a confession to make.

Jeeni has returned to Crowdcube to raise more funds for helping new talent. Jeeni founding director Mel Croucher says, “Day 5 and we have reached 98% of our 100K target". If you want to see our pitch click HERE. Mel has been writing the best-loved column in top-selling tech magazines for over 30 years. Now he's agreed to share his work with all our members. He's a video games pioneer and musician, and to to find out more about Mel check out his website www.melcroucher.net. Here's one of Mel's latest! I have a confession to make. I have been pimping a young model, and I confess my shame. My pimping is the result of a moment of weakness. I’ve had models before, and I understand their capricious nature. One moment they are willing to perform across my desk, and the next they freeze and refuse to let me do what I want to do. But it has not been any fantasy performance that’s got me hooked, it has been the fantasy looks. I was bored. I wanted colour. I wanted make-up. I wanted dazzle and glitter. I wanted tribal tattoos, hot bubbles, glowing tubes and a whirling fan-dance. Forgive me, but I’ve pimped my computer.In 1909, Henry Ford declared, “I will build a motor car for the great multitude. It will be constructed of the best materials, by the best men to be hired, after the best designs that modern engineering can devise. And no man making a good salary will be unable to own one.” He then added his famous line, “The customer can have his car painted any colour he wants as long as it’s black.” And so they were. Painted black. When I was young, cars were still mostly black, apart from the odd spot of lipstick around the exhaust pipes of those used in suicide pacts. As for computer manufacturers, they all followed Henry Ford’s marketing strategy for half a century. Except their colour of choice was not black, but the sort of beige favoured by dead maggots. The exception was the ZX Spectrum which was black, but the keyboard really was made of dead maggots. Apart from that aberration, beige was the colour. In fact the beige box came to be used as a term of derision for desktops, implying dated, boring specifications. For example, IBM's early desktop computers were not only very beige indeed, but also very box-shaped indeed, and most PC clone manufacturers followed suit. As IBM and its imitators came to dominate the industry, beige boxes became the unquestioned norm for boring desktop computer design. Even early Apple Macs were beige boxes, until Apple took the revolutionary step in 1987 of switching to the even more boring shade of Chicken Poo By Moonlight. Not long after, equally boring videogame consoles took over the world, until there were so many revolting grey Nintendos and Segas and Playstations and Gameboys, that they had to be transported across deep space to be turned into landfill on distant moons. Meanwhile all Earthbound computers were still fifty shades of grey, until one day Apple changed everything.I remember the shock when their 1988 iMacs were launched. Suddenly we had a choice of computers that looked like see-through giant jellybabies, in a range of five neon colours called gangrene, monkeybum, impetigo, barbie and mince. And that was the end of the adult era in electronics, as a collective madness took over computer marketing. Now users are persuaded to buy machines not for what they do in the adult world, but for their infantile appearance. Users who are normally sane actually enjoy miniature coloured LEDs, winking and blinking through transparent windows like a pixie brothel. Tubes of bubbling, gaudy liquids snake their way through the computer’s guts like tapeworms on acid. Miniature spotlights illuminate cooling fans and heat-sinks from the inside out. These days a serious gamer will spend serious money on a serious PC, then corrupt the whole thing by spraying it with Plasti-Dip peelable, durable, non-slip, rubberised, multi-coloured spew. Yes, I know I shouldn’t have, but a bloke called Xephos made me do it. Let me explain further. I have been influenced by the newly popular phenomenon of celebrity PCs, where people buy a particular machine simply because their heroes favour it, endorse it or actually commission it in their name. For example one of the world’s most popular videogaming channels on YouTube is called The Yogscast. Last time I counted, it had more than seven and a half million subscribers and over six billion views, and that’s a whole lot of purchasing power. Their founder, this bloke called Xephos, got a business partner of Jeeni to create “the ultimate Yogscast PC range to live stream and play games all day.” And as the factory os not far from me, I went over to mock. But I stayed to pray, and found myself mesmerised by the bloody thing. Bloody as in bejewelled with animated red illuminations inside the see-through casing. Which is how I joined this PC pimping revolution.And even non-gamers are at it. Most regular folk, who normally wear sensible shoes and don’t indulge in bear-baiting or country music, they too have joined the pimping revolution by expressing their personal proclivities via their mobile phones. In the beginning, all mobiles were universally Henry Ford black. Now even old age pensioners wave customised casings around, all lipstick colours, sparkles and cutesy-poo creature decorations. At least, that’s what mine’s like. But I still suffer from a residual shame over my pimping habit, and like all instant gratification I feel guilty because of it. In fact while looking for a replacement machine recently, I have been quite attracted by one of those shapely models with a bit of sobriety, experience and bulk. And yes, before you ask, it’s black. Click HERE to visit or return to jeeni.com