INVITATION TO INVEST IN JEENI.COM

Jeeni Blog

Helping the next generation of talent to build a global fanbase

INVITATION TO INVEST IN JEENI.COM

The online platform where creatives keep 100% of what they earn, and audiences are rewarded every step of the way.

The Jeeni Additional Investment Period is now open to raise a further £100,000 via Instant Investment using the Seed Legals platform, with full EIS benefits. We have allocated this funding to extend our services in response to new market opportunities and conditions created by the pandemic. There has been an unprecedented demand from Jeeni members to provide bespoke user channels and direct marketing for online performances, goods and services. In addition, we are supporting our independent artists by matching them with music investors to finance studio time, video production, marketing and distribution of their original work, all as part of our Jeeni Pro service and social media systems. Due to the increased traffic, this is generating, we are migrating to the world-class AWS cloud platform. This £100,000 investment target is for 2.1% equity at the current pre-market valuation of £4.5million with a share price of £1.13p.

Major strategic partnerships have been consolidated by our US Managing Director, Kelli Richards. Former A&R Executive at EMI Music, she was mentored by Steve Jobs at Apple, where she launched and managed their music and entertainment division, resulting in the birth of global music online now known as Apple Music. Kelli is VP of Business Development with our US partnersAmplifyX.com, where investors back music they believe in, and she is a consultant to our streaming service partnersMultiViewMedia.co.uk, where viewers take control of their own entertainment experience. Both companies have joined Jeeni to produce J.A.M. (Jeeni, AmplifyX, MultiView), our series of online festivals where Grammy Award-Winners share the stage with our own brand-new talent. Our most recent festival was live-streamed on April 10th, and brought in over 10,000 new fans for our artists. Catch up with the event at jeeni.com/jam-festival.

We have three further announcements to make in this Investor Update. Firstly, in partnership with the Wings Tour Bus, artists voted most popular on Jeeni will appear on the Paul McCartney Stage when the most famous bus in the world goes on tour to mark the 50th anniversary of the original route. It has just been announced that the tour will follow a major publicity launch at the National Exhibition Centre in Birmingham UK this November.

Secondly, we are pleased to announce that we have bypassed the global shortage of PC and laptop components, and the first range of Jeeni own-brand computers is on sale at jeeni.com/shop.

And thirdly, we are proud to make this advance announcement that Jeeni has been selected for the world première of a major new opera set in contemporary New York. The subject matter is unique and the production is world-class. We will stream the event in partnership with MultiViewMedia and this marks a major milestone for our brand recognition. Investors will be given the opportunity to secure Virtual Green Room tickets and VIP access to the composer, the performers and the major celebrities behind the event, when the programme is officially announced next month.

We are opening Jeeni to investors worldwide for the first time, and are happy to declare our track record and current status to anyone who cares to visit jeeni.com/invest-in-jeeni. Your investment can be processed in as little as 30 minutes in the following simple steps.

1. You tell us how much you want to invest.

2. We add your details to the Seed Legals system, which calculates the shares to be issued.

3. We email you the Investment Proposal, Instant Investment Agreement and bank details.

4. You sign and witness the Agreement and your investment is transferred.

5. We agree to a Board Resolution and Shareholders Resolution and send form SH01 to Companies House for the issue of your shares.

6. That’s it.

If you are still interested in investing in Jeeni please let us know so that we can send you the appropriate investment documents.

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26
Apr

Profiiit ‘Alexander’ Album Review

This indulgent and impressive album from East Coast rapper, Profiiit might be his most creatively realised and polished project yet. Relatively new to Jeeni, Connecticut rapper, Profiiit has taken the hip-hop and rap channels to another level with his hard-hitting and thoughtful brand of introspective US rap music. He has recently contributed the entirety of this new album, ‘Alexander’ to his showcase. Check out his showcase on Jeeni here: https://jeeni.com/showcase/profiiit/ Throughout ‘Alexander’, Profiiit refuses to fall into the rut that so many rappers succumb to; repetitive beats, aimless song structures and uninspired lyrics. The way that Profiiit crafts these tracks, gives the impression that they’re important and demand your attention. Sometimes, Profiiit won’t feature his vocals until halfway through a track, because he’s not afraid to allow other components, features and instruments to shine and have their own moment before he contributes his poignant lyrics and flow to the pieces. Possibly inspired by Kendrick Lamar, recorded spoken word samples heard throughout add an intimate and real level of substance and insight into Profiiit’s life and backstory. Something that makes a huge difference compared to other artists is Profiiit’s evident prowess in editing down tracks, trimming off fat and streamlining his work. The songs get to the point when necessary and take their time at other moments, depending on the tempo and momentum held in the album’s listen. A tasteful and moving use of samples can be expected across this album, particularly in closers ‘Sodapop’ and ‘Red Baron’. Instead of just chopping up samples to construct the instrumental/beat and repeating sections over and over, samples are sometimes played unaccompanied for impact and as an effective means of progressing the tone and mood of the songs, this can be heard in ‘Yale (Josephine)’. A perfect selection and amount of featured talent embellish ‘Alexander’ without distracting or diminishing from Profiiit. Peso Dollaz provides a melodic, trap-esque verse for the second half of ‘sant_thegod’ that does well do diversify both the track and the entire album. East London Jeeni artist Jada Freeman provides her soulful singing for some essential backing vocals and hooks in ‘Triggaotto’. And the talented and upcoming Cool Que gives a semi-sung mumble-rap verse on ‘D.R.E’ which is a fantastic contrast from Profiiit’s clear, and distinct rapping. A fantastic and layered project from Profiiit, listen to it in full on Jeeni here: https://jeeni.com/showcase/profiiit/ How can Jeeni support artists like Profiiit? JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience. • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make. • We empower our audience and reward them every step of the way. • We promise to treat our members ethically, fairly, honestly and with respect. • Access to artist liaison and a supportive marketing team.

12
Mar

Live Virtual Gigs in the Gaming Metaverse

In November last year, a live virtual gig took place in the gaming Metaverse of world platforms. Rapper Lil Nas X took to the stage in Roblox, and performed in a free-to-view event, which broke all previous records to become one of the the most viewed concerts of all time, pulling in a worldwide record-breaking audience of over 35-million visits. Lil Nas X's Virtual Gig - Credit: Still Roblox is a platform of over 50-million user designed video games. The concert was their first, but they have also partnered with music label Monstercat and delivered an album release party for Ava Max. Could this collective gaming audience be the music world's perfect audience of the future? Taking inspiration from Lil Was X's videos and songs, various stages were created for in-game virtual performances using PBR rendering, lighting, shadowing and facial recognition technologies available on the Roblox platfom. Speaking ahead of his performance, Jon Vlassopulos, global head of music at Roblox, said: “We’re thrilled to partner with Columbia Records to bring Lil Nas X fans and the Roblox community together in an entirely new way.“This concert with Lil Nas X will transport players and their friends into the metaverse, and bring to life the future of what immersive, social experiences can look like.” The experience is a long way from the first pixelated forms of performers or being able to control Michael Jackson in the 1990's 'Moonwalker' whilst he rescues children to the sound of his hit 'Smooth Criminal'. However, the online gaming world became a far greater player when Grand Theft Auto realised the potential of licensed music. They allowed players to access perfectly curated radio stations whilst creating chaos and mayhem in the streets of Miami. Michael Jackson in the Moonwalker video game Roblox are not the only gaming platform to take on the music gig. Fortnite allowed Travis Scott to host a gig from a stage in the water off the resort of Sweaty Sands. People attended the concert from wherever they were in the game, as their personally created avatar, whilst they continued to fire at the people around them. Travis Scott's Virtual Gig in Fortnite The following concert was brief, just a 10-minute pop of Scott's hits, with incredible visual pyrotechnics. The world of Fortnite transformed kaleidoscopically around Scott and the artist came right up to the viewers, giving the sense of being able to reach out and touch him. One moment, fire poured from his body; the next, his face melted to reveal a robotic skull. According to developer Epic Games, more than 28m people watched the show. Gaming Metaverse platforms like Roblox, Minecraft and Fortnite are being chosen for these live virtual gigs because their worlds are moving into something beyond gaming. The platforms are used by kids wanting to hang out with their mates and socialise, a virtual environment which has become so relevant and meaningful to the users during the pandemic lockdowns.

10
Mar

Artist Focus: DarkStarGraver – Rapper, Singer, Poet

While DarkStarGraver has a Zambian heritage, he lived in South Africa until he was two at which point, he bounced around the UK from Birmingham, to London, to Scotland and finally at ten years old, found where he identifies most, in Portsmouth. This is where Graver found his passion and drive as a rapper and has “been a Pompey lad ever since.” With innovative wordplay and masterful creative insight, DarkStarGraver is making an exciting splash in the UK hiphop scene, particularly with last year’s ‘Burning Bridges’, a dark, and impressive debut EP that expertly showcases his range as a rapper, singer and producer. Criminally underrated and unexplored, it’s only a matter of time before DSG blows up. Like all great artists, Graver grew up surrounded by iconic and memorable music. Marvin Gaye, Diana Ross and Sade all combined to create a powerful and soulful pool of inspirations for a young DarkStarGraver. Inspirations of the past collided with the then-current music landscape of garage and grime as the final push to convince him to start creating his own brand of the music that he loves. Graver found a particular success with a cut from his Burning Bridges EP, ‘CodeRED’ which holds the key components of a modern hiphop hit; A hard-hitting, adaptive beat, a catchy sung chorus and pure skill on the mic. Graver's 'CodeRed' was last year, a long time on from his first ever beat, ‘Dark Stars’ which kicked off his journey and brand as an artist. More than just a creative outlet, DarkStarGraver is inspired by artists like Tyler, The Creator and Kendrick for their tendencies towards lyrics deeper than just the surface. “Music is how I vent my most intimate thoughts and feelings, it’s therapeutic to me so I'm typically drawn to music that does the same”. From Graver’s, ‘Nivana Over DIGITS’ video, it comes as no surprise that earlier this year, Graver was nominated for ‘Music Video of The Year’ by LMSUK’s Portsmouth Radar. DarkStarGraver’s vision is realised vibrantly and clearly in his visuals. Watch now on Jeeni: https://jeeni.com/bcewhactsrxr/ Last year, Respect Magazine said, “DarkStarGraver is one of the most exciting new acts on the UK rap scene” and they couldn’t be more accurate. Graver’s mindset is fresh, focused and inspiring and we can’t wait to hear his next project. Check out DarkStarGraver’s Jeeni page: https://jeeni.com/?s=DarkStarGraver How can Jeeni support artists like DarkStarGraver? JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience. • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make. • We empower our audience and reward them every step of the way. • We promise to treat our members ethically, fairly, honestly and with respect. • Access to artist liaison and a supportive marketing team

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