Jeeni Blog

Helping the next generation of talent to build a global fanbase

An Emerging Poetry Renaissance

/ By Andie Jeenius
An Emerging Poetry Renaissance

The last couple of years has seen a rise in artists publishing poetry collections. In 2018, two years after his death, 'The Flame' was published. A collection of the unpublished work of Leonard Cohen, became the 13th book of poetry for the Canadian poet and musician. Was this the point an emerging poetry renaissance took hold, or has it always been there and we were just waiting for the mainstream to catch up? At Jeeni, we welcome it.

Leonard Cohen poses for a portrait in April 1972 in Amsterdam, Netherlands. (Photo by Gijsbert Hanekroot/Redferns)

Over the years we've grown up with the talents of Patti Smith, who celebrated 50 years of performance poetry this year. Smith marked the occasion with a spectacular take over of Piccadilly Circus, London for New Year's Eve 2020. We sympathised with the turmoil in PJ Harvey's tortured lyrics and Tom Waits' social commentry, but there are more varied artists now dipping their inked quills into the genre.

Black literature and music are blessed with plenty of talented wordsmiths, including Linton Kwesi-Johnson, Gil Scott Heron, Maya Angelou, Tupac, and Robert Hayden. Plus, the next generation of artists who include, Vanessa Kinsuule, Malika Booker, Raymond Antrobus and the moving performance at President Biden's inauguration of the American National Youth Poet Laureate, Amanda Gorman. Her performance, many claimed was the highlight of the ceremony.

Amanda Gorman - American National Youth Poet Laureate

There has always been verse and when music was added, the verses became songs. The emerging poetry renaissance seems to be more about an artists collective work being published as a complete and independent body of work. Individually dropping poems onto an EP or a social media post is a starting point for many and Jeeni is pleased the Poetry section of their platform is being used by many to showcase their work. Uploaded personal performances allow them to earn and reach out to an engaged audience and fanbase.

The words 'cathartic', 'soul-searching', 'lost love', 'healing', 'political', 'social voice', 'mental turmoil' have been used many times to decipher the minds and thoughts of poets. Throw in a global pandemic, coupled with international lockdowns and the perfect storm is created, enticing many to put pen to paper. Facebook and social media pages have members flocking to groups such as Poetry UK, Just Poetry and Arts Group and Spoken Word Artists. Meanwhile, sites such as the Poetry Foundation offer a platform of varied works, themes and history.

The best works of 2020 included, Lana Del Ray with 'Violet Bent Backwards Over the Grass', which she also released as spoken word. Halsey released 'I would Leave if I Could', a body of work dealing with love, longing and the nuances of bipolar disorder.

Courtenay Marie Andrews - Photo Jordi Vidal/Redferns

For 2021, we are looking forward to the release from, Screaming Trees frontman Mark Lanegan - 'Leaving California', a collection of 76 poems following on from his well received grunge memoir of last year and Courtney Marie Andrew's collection entitled 'Old Monarch', to be released in May. The Alt-Country singer has created a collection in three parts and draws on the themes of childhood, family, leaving home, falling in love and becoming an adult.

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12
Oct

Jeeni Monthy Round-Up, September

Welcome to our new monthly blog update where we will discuss the latest news on topics such as streaming, music, performing, tech and all the other industries Jeeni aims to support.   Firstly, seeing as this is the beginning of the monthly round-ups we have broadened our news to cover the last few months. We wanted to begin by highlighting the long-awaited reopening of live music venues and the return of festivals to the UK! A Mast Journal on COVID-19 stated, “the COVID-19 outbreak has been framed primarily as an economic crisis, in which the music-based products and practices through which revenue is derived have been abruptly and, arguably, irreparably disrupted by a global public health emergency.” Many musicians struggled financially during this time, with many pleading to the public to help the industry. Thankfully by June 2021, the venues were able to reopen and festivals such as Reading, TRNSMT and Victorious were able to run once again. Members of Team Jeeni did an amazing job at Victorious, interviewing artists and showing our support to the industry and independent musicians. A BBC article stated “Artists cannot truly operate without their fandoms. Fans can still congregate online while we wait for their return.” While everything was shut down artists had to change the way they communicated with their fans and find ways to gather in virtual spaces. Jeeni believes that even now when venues are open, artists and creatives will use online spaces more and more. Jeeni is a great platform for them to do this as it is more ethical than most of the larger corporations and Jeeni artists keep 100% of everything they earn.   The next topic we wanted to highlight was brought to our attention from an NME article: “Fewer than 800 UK musicians make a living solely from online streaming,” and also “A particular finding points to artists making a “sustainable living” from streaming alone, revealing that approximately 720 British artists are able to. Those 720 musicians fall into the 0.4 per cent category of those who are achieving more than one million UK streams.” It is clear it is already challenging for independent artists to make decent earnings from streaming but "Spotify’s New Marquee Promotion Feature Is Forcing Artists to Pay to Reach Fans They Already Have — As Much as $0.50 Per Click” says Digital Music News. The big players in streaming are continuing to rip off artists and their fans alike. The article goes on to state that “it would take artists anywhere from 100 to 167 streams (on Spotify) to break even on just one sponsored click. That means each person who clicks on a sponsored Marquee campaign would have to listen to a new album roughly 12 times for the artist to break even on that fan’s interest." Thirdly, Twitch and the music industry clashed back in 2020 over licensing streamed music. Now a deal has been struck, but streamers are unhappy. Many streamers on the platform were hoping for a change but the deal remained virtually the same. "Only listen to safe music." All Jeeni royalty-free songs on the site are safe to use while streaming.   Fourthly, the New York Digital News site published a story surrounding TikTok and the platform’s new massive impact on music. Stating “TikTok is evolving into a very different kind of music streaming giant. TikTok creators who aren’t musical creators themselves are using music. Musicians get paid off the back of that, and it can become a healthy revenue stream. It helps break songs and artists, consumption goes up on the other platforms, more tickets are sold, a bigger live-streaming event can happen etc.”  Lastly, only just falling into the monthly round-up we wanted to highlight the release of the latest James Bond film No Time To Die. “One of the most famous pieces of film music of all time, this has featured in every single Bond film in some form or another since it played over the opening credits of Dr No back in 1962 is the John Barry & Orchestra, Monty Norman – James Bond Theme (1962)” Each film has a title song dedicated to it including the new track by Billie Eilish- No Time To Die. But the all-time Jeeni favourite has to be Paul McCartney's "Live And Let Die", which was written on the Wings Bus that Jeeni helped to rescue, and which goes back on the road next year.  Watch this space for exclusive info on that one!

20
Mar

Independent Musicians & Performers have 365 Days to Celebrate

Happy Birthday IMAP!   A year ago today Jeeni founding directors decided they wanted to create a supportive, free, public, non-judgemental, democratic, kind and sharing organic eco-system for independent musicians and performers across the globe. Independent Musicians and Performers (IMAP) Community managed by Jeeni was launched this time exactly one year ago. Jeeni CEO & founding Director who manages the community group said: "Seven days a week for the entire 365 days we personally supported and promoted independent artists across the globe. Sharing and showcasing the creatives and we are now members of 300 + other Facebook groups with potential outreach to 4.3m members, with access to over 34K videos. All of this has been achieved at NO cost, just our time and passion resulted in organic growth during the Pandemic. We are absolutely delighted and very proud of our effort and commitment to our members. But we could not have done it with all our members so a massive congratulations to all of you." Today we're celebrating our first anniversary, and what an amazing year it’s been. Our thanks to each and every one of you. We have loved every minute of it, and we’ve grown stronger all the time. Over 3,300 members, sharing, liking, posting, interacting and supporting one another through these challenging times. We've been connecting and promoting unsigned singers, musicians, performers, poets, dancers and DJs every step of the way, 7 days a week for the last 365 days. We have broadcast two global Festivals featuring Grammy Award-winners alongside brand new talent, and our next Festival will be live-streamed around the world on Saturday 10th April to spotlight some of our favourite IMAP members plus some very special guests. And it’s been a great year for Jeeni, where we run the IMAP group for you. 1,800 artist showcases, 105 Channels, 139 Celebrity Fanbases and over 2 million audience outreach. We have welcomed 11 new Team Jeeni members to match singers and songwriters with bands, mentors and experienced professionals, safe and securely online, and we’ve supported artists raising money from investors and platforms like AmplifyX, Patreon and Rocket Fuel. With £350,000 investment from 422 investors to develop Jeeni as the ethical alternative for Independent Musicians and Performers like you, let’s party for our birthday! Help us celebrate and join Jeeni.com right now.

06
Jun

Portsmouth-based music platform gears up

Jeeni, the Portsmouth-based music tech start-up, has raised over £230,000 to support unsigned artists and performers achieve their dream.  Today, Jeeni has returned to Crowdcube to raise more funds and help the cause. Founding director Mel Croucher says, “We are ahead of our original schedule, yet there is still so much more to accomplish. We need to scale our online platform globally, build our mass artist showcases, and achieve our foreign language roll-out. Then we can hit all our targets, and give our new artists the recognition they deserve.” If you want to see our pitch click HERE. Jeeni is launching their next generation platform online, with over 27,500 artists and performers subscribe to their database, and will start trading ahead of schedule. Along with Mel Croucher, who founded the UK leisure software industry, Jeeni was co-founded by Shena Mitchell, who has already raised over £20million for start-up businesses in the Solent area. They have created a formidable management team including Roger Watson, the record-label boss responsible for over 500 million record sales, Kelli Richards, who worked with Steve Jobs for over 10 years and launched Apple Music, Eddie Levy, the founder of ATV Music who owned The Beatles catalogue, and Danielle Woodyatt, former Head of Global Communications at Virgin. Jeeni is also supported by celebrity ambassadors, including John Altman, conductor of the Royal Philharmonic Orchestra, Tony Klinger, producer for The Who, and Dee “Thunderbirds” Anderson. Jeeni’s Shena Mitchell urges Portsmouth-based businesses and investors to take a look at the campaign and support the development and global roll-out of Jeeni. She says: “We are raising £100k for 2.4% with our pre-money valuation at £4M. So if you want to support a Portsmouth-based tech start-up to harness the wealth of genuine unsigned talent, then get in touch.” If you want to see our pitch click HERE. Contact details: shena@jeeni.com