Alana Sukul, ‘Good to you’ - Single Review

Jeeni Blog

Helping the next generation of talent to build a global fanbase

Alana Sukul, ‘Good to you’ - Single Review

Although released in the shadow of Alana Sukul’s previous huge success, ‘Closer’, the newest track from the singer, songwriter and producer is an impactful genre-blurring feat in its own right.

A newer addition to Jeeni, Alana has already added five tracks to Jeeni’s database in a sweep of popular genre channels. Learn more about Alana’s creative mission, her inspirations, influences and attitude as an artist with our recent Artist Focus blog all about her: https://jeeni.com/blog/alana-sukul-artist-focus-blog-jeeni/

This new single shows a moodier side to Alana that demands your focus and attention. The reversed piano melody, heard first, is eerily beautiful and sets the tone of the track incredibly naturally, despite the artificial sound of a backwards piano. Alana’s approach to the percussion is subtle, yet constant; instead of a steady, imitable beat, understated rim hits decorate the offbeats with almost irregular patterns. This embrace of more interesting percussion is most likely a prime example of Alana’s Caribbean heritage and influences shining through, resulting in her music completely breaking the mould from other popular music.

Alana regularly flaunts her adaptive and impressive vocal control in ‘Good to you’ as she dips lower than ever with the lyrics, ‘so heavy’ and then instantly soars upwards with a warbling and composed ‘closer to being buried’ delivery. Her fluent and gliding voice is perfect for communicating the angsty yet tuneful melodies that she’s designed here.

The lyrics here address something deeper than just relationship turmoil. Alana uses her craft to process dark and consuming thoughts, ranging from depressive apathy, the incessant passing of time and overwhelming pressure weighing her down. Through the darkness, Alana does try to maintain optimism, “I deserve so much more than what I’m really settling for”, however, it can’t help but feel hopeless at this point in time that she’s addressing. The lyrics do a heartachingly accurate job of narrating a dark moment in one’s head and adds introspective layers to what could be mistaken as just a heart-break song.

Check out this incredible track on Jeeni here: https://jeeni.com/good-to-you-alana-sukul/?channel=alana-sukul&rtn=btasc&artist=alana-sukul

And check out Alana’s Jeeni Showcase here: https://jeeni.com/showcase/alana-sukul/

How can Jeeni support artists like Alana Sukul?

JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience.

• We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make.
• We empower our audience and reward them every step of the way.
• We promise to treat our members ethically, fairly, honestly and with respect.
• Access to artist liaison and a supportive marketing team.

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04
Mar

Jeeni’s Giant List of Channels!

Jeeni welcomes and supports a giant range of talent and art from music, spoken word, dance and more. Jeeni’s channels help viewers find exactly what they’re looking for and as a result, artists can select up to four channels that their art covers to reach those audiences. Jeeni’s prime goal is to bring attention to artists that deserve it and luckily for all of our viewers, Jeeni is packed with them. Jeeni has over 100 channels of talent ripe for exploring and compiling. Anyone and everyone can create and share playlists from all of the channels that we offer and it’s absolutely free to sign up. Finding talent on Jeeni couldn’t be easier, simply choose a channel that interests you, from ambient, to death-metal, to slam poetry and begin unearthing Jeeni artists and their craft. Here are just some of the channels Jeeni has to offer: Hip-hop: https://jeeni.com/channel/all-channels/hip-hop/ One of Jeeni’s most frequented channels, hip-hop has anything from jazz rap (Cassius Gray) , hip house (WesLi D), afroswing (I K 8OY), conscious rap (Baby Panna) and instrumental hip-hop (Big Frank) added to it week-by-week. Cassius Gray: Cassius Gray is a 23 year old rapper, musician from South West London. Fusing soulful instrumentals, with introspective lyrics and a unique intonation, Cassius gives the listener an honest reflection on his approach to life - as a young man. WesLi D: Hailing from North West London, artist and producer WesLi D brings a refreshing take to UK underground and alternative rap using a blend of styles; from melodic and bouncy to somber and thoughtful, his expression is not limited sonically by any means. I K 8OY: I K 8OY is a Nigerian/British rising star. Although he describes his music as versatile, his musical style fits primarily within the Afrobeat mix genre with melodic rap – otherwise called as Afro-swing or Afro-pop. Baby Panna: Rapper Baby Panna is still in the preliminary stages of his career, but his new EP amplifies a hunger that seems to have been with him from the start. His style flitters between melodic, acoustically composed hip-hop and psychedelic trap. Big Frank: Big Frank is a Hip Hop producer from Cornwall, based in London. Since moving to the city in 2017 he has worked as a producer and engineer, and established his sound. His style is a blend of classic Hip Hop sounds, and experimental textures. Expect more releases with the UK underground's best rappers and singers in 2022. Folk: https://jeeni.com/channel/all-channels/folk/ Daisy Chute A style of music as timeless and broad as folk never fails to both calm and inspire its fans. Keeping more traditional folk sentiments alive is the incredible Daisy Chute. Daisy has been an important and keen part of Jeeni by creating and uploading her enchanting tracks to Jeeni’s folk channel. She was also a key part of Jeeni’s artist partnership programme alongside Arianna May. Check out Daisy’s showcase here: https://jeeni.com/showcase/daisy-chute/ Richard Murray Bordering with country as well as folk is singer/songwriter, Richard Murray. Hailing from Northern Ireland, Richard Murray specialises in expanding the ideas some might have about country and folk music. He pushes the envelope in these genres by introducing alternative instruments, song writing approaches and mindsets. Richard contributed the entirety of his stellar last album, ‘Fire Sale’ onto Jeeni and we were then delighted to review the warm, romantic record, “With lush, full arrangements, creative use of instrumentation and authoritative vocal performances, Richard Murray’s newest album, ‘Fire Sale’ might just be his most impactful to date since his debut in 2007.” Check Richard’s brilliant and extensive showcase out on Jeeni here: https://jeeni.com/showcase/richardmurraymusic/ Rock: https://jeeni.com/channel/all-channels/rock/ Another strongly prevalent channel on Jeeni, is the sweeping genre of rock music. Jeeni boasts a formidable and growing roster of rockstars such as award-winning Eden James, revolutionary Giack Bazz and the newly formed five-piece, Respite. Eden James: Eden James is an indie rock-pop recording artist, winning multiple music awards from his native home of Australia and achieving a number one hit in Greece. Classic Rock magazine UK recently reviewed his new album 'All the Good Blank Are Taken' saying “Oozes urban cool and Springsteen swagger… a concise collision of catchiness and class.” Here’s Eden James’ showcase on Jeeni: https://jeeni.com/showcase/edenjames/?view=about Giack Bazz: Giack Bazz is an explosive, relentless multi-instrumentalist songwriter based in London. The artist started igniting stages with his painfully honest lyrics and his screaming telecaster in 2015. He has since released three solo albums that were critically acclaimed (Blowup magazine, Decade, Rumore). Check out Giack Bazz’s showcase here: https://jeeni.com/showcase/giack-bazz/?view=about Respite: Alt-rock quintet hailing from Glasgow, Scotland. Respite blends elements of punk, post-hardcore and pop music, with lyrics and vocals heavily inspired by pop-punk and emo. Influenced by bands such as Don Broco, Mallory Knox and A Day To Remember, Respite deliver catchy and energetic earworms with a subtle depth. Check Respite’s Jeeni showcase out here: https://jeeni.com/showcase/respite-band/?view=videos Jeeni also features a huge amount of the niche-est of niche genres and talents including slam poetry, audiobooks, various dance talent and loads more. Go exploring Jeeni's library of talent!

04
Jun

A $0.003 reward?! We’re Twitching at the thought!

Twitch has always been popular amongst the gaming community. It was created initially in 2011 as a platform for gamers to use in order to live stream as well as broadcast live Esports events and competitions and has since retained on average 15million daily users. With so much more of our time spent online due to the Covid-19 pandemic, Twitch has expanded in regard to what they broadcast and live stream: talk shows are growing in popularity as well as live streamed music to name but a couple. As the date for the resumption of normality approaches and with it the reopening of concert halls and live shows, one can speculate as to what will happen to those artists that have decided to make use of these live streaming platforms as a source of income. Twitch users reportedly spend three times as much time on the platform as on Sportify and YouTube so the potential for it to be a very lucrative platform for music makers and artists is what has been looked into by Will Page, an economist who runs Tarzan Economics. He worked alongside various teams in order to understand how live streaming and live music may co-exist in the future. “Live streaming won’t go away when live music returns.” -Will Page In 2002, one of the first music streaming services Rhapsody, offered a $9.99 monthly price which is the same as what we see today for similar music streaming services. What is provided is also pretty much the same as what was offered in 2002; fans remain largely disconnected from their favourite artists, they are unable to offer direct compensation to creators, and ‘cross-usage’ occurs frequently as a listener is often subscribed to multiple platforms. “None of the on-demand streaming services that have since sprung up enable immediate engagement, this is a relic of the music industry of old.” -Will Page User engagement is something that both Twitch and Jeeni offer, and not only does it allow the fans to be more involved with the artists they love, but it allows the artists to be fairly compensated, a huge issue which is now being petitioned against by the Broken Record Campaign. See our last blog post for more information and ways that you can support the campaign. According to Will Page, the typical music streaming model has approached the way in which artist are compensated in one way: “the platform aggregates all the streaming data and revenues from a specific market and product over a specific time period, divides an artist’s share by that sum, and allocates revenues proportionately. Get 1% of all the streams, and you’ll get 1% of all the money. This has spurred much debate within the industry, as heavy streamers are effectively subsidised by light streamers, or as Quartz controversially put it: Your Spotify and Apple Music subscriptions pay artists you never listen to.” In essence, the modelling simply just isn’t fair, and neither rewards the artists or their fans for supporting them. The way in which Twitch brings in money, however, varies across three methods similar to Jeeni: Creator Channel Subscriptions, Bits allow users to support creators directly on the service, and advertising. Will Page made a comparison between creator earnings on Twitch, which average at $0.15 per-hour-per-user, with that of global streaming services at which the rate per-stream is set at roughly $0.003. By taking the $0.003 per stream and multiplying by 17 (assuming a song lasts 3 minutes this equates to an hour of listening time), then applying an average 20% royalty rate, this results in a creator’s “revenue-per-hour listened” at just $0.01. My jaw dropped, did yours? Twitch has proved it can monetise over 10 times better than music streaming, however this only applies to creators’ most loyal fans that tune in on a regular basis. "If you keep the full $100 of each true fan, then you need only 1,000 of them to earn $100,000 per year." -Kevin Kelly, The Technium, 2008 Do you want to spend hours watching your favourite gamer and at the same time, fairly compensate and reward them for their time and effort? Well of course. What Twitch does for gamers, we want to do for music makers and artists here at Jeeni. Look out Twitch, we’ll meet you at the finish line.

03
Sep

COUNTDOWN IS ON 6 DAYS LEFT TO INVEST

It seems like a long time ago that Jeeni announced that they had reached their funding target in 6 days and were aiming to overfund. Well they did and now they have 6 days remaining and if you want to see our pitch click HERE. Jeeni, the social music platform that brings artists closer to their fans and shares revenue ethically, has successfully raised over £340K on Crowdcube across three rounds. With 350million streamed music subscribers and market growth up by 39% this year, Jeeni is likely to ride the wave and be a huge success, not only with unsigned musicians and performers but with their superfans. “We set a target to raise £100,000 for 2.4% with a pre-market valuation of £4M,” says Jeeni founder Shena Mitchell. “And while we have the support of several major investors, the beauty of Crowdcube is that artists themselves can actually own a stake in the company for as little as £10.” Shena continues, “Jeeni’s mission is to support unsigned music and performers, by helping them build a fanbase. We aim to fast-track careers in the music business, and make sure they take the lion’s share of the revenue that’s raised. Jeeni is needed more than ever in this Covid-19 New Normal, and we have proved that the demand is high. Currently we can only support 100,000 videos, so we must now move up a gear as we head for global roll-out. This Round Three investment will be used to scale up again and launch our next-generation platform. It will also be used to develop our iOS and Android apps. With the financial backing secured, we’ll be creating new jobs in the area, which is great for the local economy. When you consider the wealth of music talent in Portsmouth – hosting over 2,000 music events a year with Victorious, The Guildhall, Band Stand, Wedgewood Rooms, and all the Portsmouth Festivities and pubs – we’re alive to the opportunities of our local music culture, creativity and talent. But with live venues locked down for now, the online opportunity of Jeeni is greatly increased. It’s so cool to think someone reading this might choose to invest in Jeeni now with just £10, and then use Jeeni to build their own fanbase for fame and success! We’re going to try hard to make sure that happens.” JEENI is currently inviting investment on Crowdcube. To find out how to get involved please join our mailing list for updates or check out our fundraising pitch. If you want to see our pitch click HERE.

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