Alana Sukul, ‘Good to you’ - Single Review

Jeeni Blog

Helping the next generation of talent to build a global fanbase

Alana Sukul, ‘Good to you’ - Single Review

Although released in the shadow of Alana Sukul’s previous huge success, ‘Closer’, the newest track from the singer, songwriter and producer is an impactful genre-blurring feat in its own right.

A newer addition to Jeeni, Alana has already added five tracks to Jeeni’s database in a sweep of popular genre channels. Learn more about Alana’s creative mission, her inspirations, influences and attitude as an artist with our recent Artist Focus blog all about her: https://jeeni.com/blog/alana-sukul-artist-focus-blog-jeeni/

This new single shows a moodier side to Alana that demands your focus and attention. The reversed piano melody, heard first, is eerily beautiful and sets the tone of the track incredibly naturally, despite the artificial sound of a backwards piano. Alana’s approach to the percussion is subtle, yet constant; instead of a steady, imitable beat, understated rim hits decorate the offbeats with almost irregular patterns. This embrace of more interesting percussion is most likely a prime example of Alana’s Caribbean heritage and influences shining through, resulting in her music completely breaking the mould from other popular music.

Alana regularly flaunts her adaptive and impressive vocal control in ‘Good to you’ as she dips lower than ever with the lyrics, ‘so heavy’ and then instantly soars upwards with a warbling and composed ‘closer to being buried’ delivery. Her fluent and gliding voice is perfect for communicating the angsty yet tuneful melodies that she’s designed here.

The lyrics here address something deeper than just relationship turmoil. Alana uses her craft to process dark and consuming thoughts, ranging from depressive apathy, the incessant passing of time and overwhelming pressure weighing her down. Through the darkness, Alana does try to maintain optimism, “I deserve so much more than what I’m really settling for”, however, it can’t help but feel hopeless at this point in time that she’s addressing. The lyrics do a heartachingly accurate job of narrating a dark moment in one’s head and adds introspective layers to what could be mistaken as just a heart-break song.

Check out this incredible track on Jeeni here: https://jeeni.com/good-to-you-alana-sukul/?channel=alana-sukul&rtn=btasc&artist=alana-sukul

And check out Alana’s Jeeni Showcase here: https://jeeni.com/showcase/alana-sukul/

How can Jeeni support artists like Alana Sukul?

JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience.

• We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make.
• We empower our audience and reward them every step of the way.
• We promise to treat our members ethically, fairly, honestly and with respect.
• Access to artist liaison and a supportive marketing team.

BACK

10
Mar

Artist Pairing Success with Ariana May and Daisy Chute

Pioneers of Jeeni’s new artist pairing initiative, Daisy Chute and Ariana May sit down with Jeeni’s Ella Venvell to trade advice, take notes and reflect on the ups and downs of an independent music career. The aim of Jeeni’s artist pairing initiative is to create a supportive connection between like-minded musicians as a platform for them to encourage and uplift each other during their ongoing journeys in music. Last week, singer-songwriters, Ariana and Daisy provided a perfect blueprint for the initiative. Having already worked on six projects spanning from 2005, award-winning singer-songwriter Daisy Chute had reams of invaluable tips and experience. Despite occasionally claiming that she had ran out of decent advice, in actuality, Daisy’s insight was vast and clearly very helpful to theatrical pop prodigy, Ariana who seemed to hang on to every word. Daisy recommended that Ariana should embrace promotion tools, merchandise, CDs, social media techniques and live streaming, all of which has proved to be effective devices for Daisy’s journey in music. We listened together to Ariana’s enchanting ‘Suffolk Bay’, a moving, transportive new single featuring Ariana’s delicate, flickering vocal performance, reminiscent of The Cranberries’ late Dolores O’Riordan. A more prominent influence, as pointed out by Daisy is art pop royalty Kate Bush who, like Ariana, also began her career at just 16 years old. Daisy currently opts for more traditional, folk acoustic instruments for her newest project, ‘Songs of Solace’, a heartfelt and sentimental EP which guides the listener ‘through the beginning, middle and end of a relationship’. The two artists overlap in their tendencies for poetic story-telling and embrace of traditional instrumentation, however a key difference in their styles is the tone, or mood that these artists convey. Daisy presents an acoustic warmth and comfort with sweeping folk strings and guitar plucking, whereas Ariana’s singles currently have an almost chilling tone of drama and theatre whilst also being a pleasant listening experience. With our first venture into the initiative, Daisy Chute and Ariana May provided a model example of how it should pan out; constructive and invaluable support between artists. As Daisy put it, “It was lovely to meet Ariana and hear her music and story. I told her a bit about my music and journey in the industry and gave her any tips I’ve picked up along the way. I hope it will help her with her own musical journey and that she’ll find success now and in the future.” We at Jeeni can’t wait to bring more artists together and form a stronger collaborative and supportive community with our platform. Both of these Jeeniuses have brand new EPs, out now. How can Jeeni support artists like Ariana and Daisy? JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience. • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make. • We empower our audience and reward them every step of the way. • We promise to treat our members ethically, fairly, honestly and with respect. • Access to artist liaison and a supportive marketing team Check out Daisy Chute's page on Jeeni: https://jeeni.com/?s=daisy+chute Check out Ariana May's page on Jeeni: https://jeeni.com/?s=ariana+may

12
Mar

Barack Obama - His Tracks of 2020

Recently released via Instagram, Barack Obama - Tracks of 2020, the annual eclectic collection of music that accompanied his, and his family's day to day. In 2015, President Barack Obama was declared the only President you could reliably trust to DJ a party. An elder of the Hip-Hop Generation and still younger than Chuck D, he helped endorse American made music for the 21st Century. That year, he gave us a kind of 'Desert Island Discs' of the tracks which had got him to, and through two presidential terms. The list was in most part, exactly what you would expect from an educated man in his 50's. However, there were some interesting additions, including Bob Dylan's - 'Maggie's Farm', credited as the track to get him into the right mindset for the political season and the country track by Brad Paisley - 'Welcome to the Future', with Obama declaring himself accepting of the indelible impact country music has had on the USA. Since then, Obama has created an annual listing of his favourite tracks. For his tracks of 2020, he has 'fessed up to having help from his daughter Sasha, and together they have created another interesting collection of old and new. A few of Obama's tracks of 2020, have already been put in the 'Best of' spotlight by many music bloggers. Tracks like Dua Lipa’s - 'Levitating' [ft. DaBaby], Waxahatchee’s - 'Can’t Do Much' and Phoebe Bridgers’ - 'Kyoto'. Added into the mix is a little bit of country, with the next generation of Nashville stars, Ruston Kelly’s - 'Brave' and Chris Stapleton’s - 'Starting Over', plus some old school legends, including the President's go-to, Bob Dylan with 'Goodbye Jimmy Reed'. With over 34m followers on Instagram, it makes this list quite an appealing one to find your name on. Listen to Barack Obama's soundtrack for 2020, below. https://open.spotify.com/playlist/37i9dQZF1DX5gYucl3g9Ad?utm_source=embed_v2&go=1&play=1&nd=1

03
Mar

Team Jeeni- 4 months today since Lockdown.

LOCKDOWNThe impact of the pandemic crisis on the Jeeni project continues to be remarkably positive, not least because we have genuinely been able to help hard-hit artists and performers. The decision to open Jeeni for free subscriptions to all-comers in response to lockdown has seen mass sign-ups via our website and online community. Yesterday, Jeeni returned to Crowdcube to raise more funds for helping new talent. Jeeni founding director Mel Croucher says, “We’re ahead of our original schedule, but there’s still so much more to do. We need to scale our online platform globally now and build our mass artist showcases to hit all our targets, and give our new artists the recognition they deserve.” We have already reached 90% of our target so if you want to see our pitch click HERE. Shena Mitchell, Jeeni founding director, says: "I have never worked so hard in my life, but it's actually been a welcomed distraction. I am fortunate that I have been working from home for many years, so no change there, and fortunate to be living in a house with an office and a garden. Living on my own 24/7 for 120 days has been a challenge. Working with musicians and performers in lockdown has been a massive privilege, listening to music all day and watching magical performances is a treat for me, as up until 2 years ago I was mainly working in academia and public sector fundraising for start-ups, which I loved. But working with Team Jeeni creatives is a dream come true. Most importantly, during this time of lockdown we have been able to reduce the cost of acquisition from £3 an artist to zero, and has again proved the concepts successfully pioneered in our Directors' previous marketing campaigns. We are connecting, collaborating, sharing and supporting each other, while we have fun and make a real difference, and we are delivering well. We now have over 27,000 unsigned artists waiting to be uploaded, with over a 1,000 new artists joining every day. As predicted, once the flood gates opened we would have plenty of content and could easily reach 100,000 videos relatively fast at no cost. However, we need to carefully balance our success against storage and streaming costs and that is why we have decided to relaunch Jeeni as a paid subscription service." Jeeni aim to raise £100k for 2.4% equity with a pre-money valuation of £4million. Jeeni is needed more now than ever and we have proven that the demand is high. Jeeni Generation-4 will only support 100,000 videos, so we must now embrace Generation-5 as we head for global roll-out. TEAM We are pleased to welcome five new members to Team Jeeni. Andrea Harding: Social Media. Dedicated to reaching out to new audiences, spreading the word about Jeeni artists, and helping build their fanbases. Sharron Goodyear: Image Maker. Photographer of the Year Winner, Jeeni official photographer for artists, performers, promotions and events, specialising in online virtual shoots. Sammie Venn: Writer, Columnist and Blogger. Syndicating Jeeni news, interviewing and promoting our members, and spearheading our poetry and drama channels. Louis Mitchell: Video Wrangler. Identifying up-and-coming unsigned musicians, performers and dancers focused on Asian Hip Hop, Grunge and Rap. Lizzie Crow. Popular presenter for the BBC and top commercial broadcasters, and our go-to expert for voice-overs, podcasts, jingles and spoken word channels. Click HERE to visit or return to jeeni.com

Jeeni Blog