The Creator of Jeeni.

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Helping the next generation of talent to build a global fanbase

The Creator of Jeeni.

Jeeni has returned to Crowdcube to raise more funds for helping new talent. Jeeni founding director Mel Croucher says, “I admit we're ahead of our original schedule, but there's still so much more to do. We need to scale our online platform globally now and build our mass artist showcases. Then we can hit all our targets, and give our new artists the recognition they deserve.” It is day 5 today and we have raised 98% of our target £100K. If you want to see our pitch click HERE.

Mel has been writing the best-loved column in top-selling tech magazines for over 30 years. Now he's agreed to share his work with all our members. He's a video games pioneer and musician, and to to find out more about Mel check out his Wikipedia page. https://en.wikipedia.org/wiki/Mel_Croucher. Here's one of Mel's latest!

There was once a little Quaker boy called Charlton, who got sent off to a nice school in Oxfordshire. Charlton liked videogames very much indeed, and when he turned thirteen he became a fan of one particular game which was called Deus Ex Machina. It was hopelessly life-affirming and it allowed him to influence the plotline and outcome, just like a load of similar games. But it was also the first truly interactive movie, running in real time, with voice actors and a full music soundtrack. It came with a large monochrome poster of the face of a beautiful, innocent, yet alluring lady robot, which the boy hung on his wall. And that thought pleases me, because I was the creator of the game, and my intention was to blow the minds of children just like Charlton. Ten years later, he was no longer a Quaker schoolboy but a stroppy atheist, and he was making a living writing very naughty cartoon strips and highly scurrilous columns for a computer magazine called PC Zone. I hope his career choice was influenced by the naughty cartoon strips and scurrilous columns I was writing for the rival magazines he devoured, but I suspect he already considered me to be an old fart. Back then I believed it was my mission to take the piss out of anyone and everyone in the computer industry, and so did young Charlton. He was calling himself Charlie by then. Charlie Brooker.

Today, Charlie Brooker is probably best known as the creator of the Netflix phenomenon Black Mirror. In a brilliant episode, he didn’t just nick my idea of an interactive movie where players influence the plotline and outcome, he went and did it for real. He set his episode in 1984, which was the year of my game’s release, and he hung my old poster on the wall for a touch of authenticity. And yes, he did ask permission. And yes, I was more than happy to give it to him. And no, he didn’t pay me. Brooker’s use of the branching narrative was absolutely seamless, and when the viewer-player-actor makes a choice via a mouse or remote control there is absolutely no buffering involved. And just like in my old game, if the viewer-player-actor refuses to make a choice, then the movie-game-stage makes it for them. In the future, I am sure this technique will become an active tool of the porn and ultra-violence industries, but consumers of mainstream entertainment have become more and more bone idle over the years. In fact vast numbers can’t even be bothered to select the crap entertainment they watch or play, but allow algorithms to select for them. So no, this is not the future of movies, it’s the past.

Charlie Brooker didn’t predict this, and neither did I. It was predicted by Ray Bradbury in his 1953 novel Fahrenheit 451, where books have been banned because they encourage people to think, and the 1966 film of that story was one of my greatest influences. In the movie, the writer/director François Truffaut introduces us to a world in which the masses consume pap via personal screens, and believe they have choice in determining the outcome of all sorts of vacuous plotlines. They don’t, of course, and the purpose of such so-called entertainments is to pretend the people have a say in the way things are run, what choices they have, and what garbage they believe in. And here we are, more than half a century later, living in just such a society. And we don’t even need movies to condition the masses, we can use videogames. People who live-stream their gameplay are called streamers. People who watch them playing are called lost souls.

Today more people watch streamers play sports simulations than watch live sport. This passive practice is ridiculously popular on streaming sites like Twitch, YouTube and a whole host of others. Even back in 2014, Twitch streams for computer games attracted more traffic than America’s leading cable and satellite network HBO, with professional streamers mashing up high-level play and banal commentary. Now they can extort big money from sponsors, subscriptions, and donations. Last year, passive viewers watched active players for more than 450 billion minutes of streamed content on Twitch alone, as the streamers jiggled and babbled while playing with themselves at FIFA 19, Monster Hunter World and all the rest. One such streamer is a charming young man called Richard Tyler Blevins, who sports attractive neon-tinted hair and goes by the name of Ninja. He has minted around ten million dollars from subscribers who pay to watch him play a game called Fortnight. Let me just make that clear – they are not paying to play Fortnite themselves, they are paying to watch Mr Ninja play. Fortnite involves a hundred players at a time who fight and butcher one other to the death until only one is left alive, all in high-definition video. There are currently 200 million players of the game. The youngest players are aged eight, which should worry their parents, but probably doesn’t because mom and pop are too busy passively watching some other streamer. The average age of a Fortnite player is 13, which is the same age as the schoolboy Charlie Brooker was when my hopelessly life-affirming game helped turn him into a potty-mouthed cynic. At least I know I succeeded in something.

Click HERE to visit or return to jeeni.com

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06
Jun

My grandfather was killed by a rubbish truck.

Jeeni has returned to Crowdcube to raise more funds for helping new talent. Jeeni founding director Mel Croucher says, “I admit we’re ahead of our original schedule, but there’s still so much more to do. We need to scale our online platform globally now and build our mass artist showcases. Then we can hit all our targets, and give our new artists the recognition they deserve.” If you want to see our pitch click HERE. Mel has been writing the best-loved column in top-selling tech magazines for over 30 years. Now he’s agreed to share his work with all our members. He’s a video games pioneer and musician, and to to find out more about Mel check out his Wikipedia page. https://en.wikipedia.org/wiki/Mel_Croucher. Here’s one of Mel’s latest! One bright Autumn morning, my grandfather was killed by a rubbish truck. He got run over crossing the road on his regular walk to work. He was 84. And I am comforted to know that he loved his work as much as he loved his walk. As for me, I have yet to reach that ripe old age but I am still working most hours, most days. It's not so much that I love my work, more that I don't know what else to do. When I was younger, so much younger than today, I was promised a sci-fi world where all labour would be performed by robots, leaving us humans to enjoy a more meaningful existence. Before my grandfather was born, Karl Marx wrote that in a mechanised society workers would be freed from the monotony of work to “hunt in the morning, fish in the afternoon, criticise after dinner.” My grandfather certainly never saw such a sci-fi world or Marxist society, and I'm still waiting for it. But the way things are going I may not have to wait much longer for robots to take over the tedium of work. Judging by their behaviour, I suspect that most telemarketers, receptionists, estate agents and bar tenders were replaced by robots ages ago. And for drivers, machine operators and manual workers, it can only be only a matter of time. The first robot aircraft pilot took to the skies then navigated flawlessly and landed safely way back in 1947. Robots have been successfully conducting complex heart surgery since 2004. Artificial intelligence has already reached the cognitive power of a nine year-old human, in which case it is qualified to run for President of the USA in November. But do we really need political leaders to tell us how best to fill our waking hours? If we can develop all these technological wonders then we should be smart enough to work it out for ourselves. Our waking hours are dominated by work, whether we are in work or not. Strikers are depicted as troublemakers. Artists are depicted as idle. The poor are depicted as scroungers. The state cajoles the unemployed, the sick and the disabled to get off their arses and work. We are educated with the goal of work in mind, then having worked all our lives we are grudgingly handed back a mingy pension which we paid for in the first place. The idealised worker works in order to pay the childminder, the Deliveroo driver, the dog walker, the baker, the brewer, the app maker, because the idealised worker has no time left for such things. The idealised worker is too busy working to do any of these things for herself. For huge numbers of us the significance of the old certainties of community, religion, politics, and even family, have all fallen away to be replaced by work. For huge numbers of us work is how we give our lives meaning, while at the same time work has become more precarious, more impersonal, more stressful, and the app-driven gig economy is a perfect example of this. Yet everybody knows that automation is already capable of doing most manual jobs of work, and now artificial intelligence is predicted as achieving the capability of taking over most desk-bound jobs too. Since the pandemic, the entire framework of work is falling apart. But as a species we are not hardwired to work for a living. We never have been. We were lied to by those who said we must work, either to deserve a mythological afterlife, or protect an artificial realm, or for supposed honour, or someone else's glory, or for tokens of currency that can only be spent at the store owned by the company that issues those tokens in the first place. But of course all of those motivations are a con. And an obvious con at that. So here's the thing. Now we have cheap reliable technology, let's get all the robots to do as much of the muscle work as they can, and let's get all the artificial intelligences to do as much of the brain work as they can. Then let's redistribute the remaining working hours evenly to we the people, and in return pay ourselves some of that fabricated stuff called money so we can buy good food and decent shelter. By my reckoning six hours a day, three days a week will do nicely to pick up the slack left by the robots. Work needn't be useless. Work includes child-rearing, caring for the elderly and protecting the vulnerable. It also includes growing food, dreaming up new businesses and fixing the tap. And work includes creating music and dance and poetry and streaming it on Jeeni.com. It is self-evident that all valid work is worth the same valid reward. This is not a Marxist idea, or even a socialist proposal. It's the Tories who bang on about work being such a good thing and everyone pulling their weight, and I completely agree with them. Margaret Thatcher, that champion of work culture, said, “The heresies of one period become the orthodoxies of the next.” Yes indeedy, so bring on the robots and the electronic brains. If work is such a good thing then let everyone have a go for a few hours a week for a universal payment. And don't worry about how the payment is distributed, the accounts have all been reckoned by computers for years. Click HERE to visit or return to jeeni.com

25
Feb

Weekly Round-Up #10

The latest developments and additions to Jeeni! New Artists join Jeeni! New and interesting artists fuels Jeeni's mission, and with the latest additions or talent musicians, that mission is stronger than ever; Luca Chessa: “Luca Chessa Is a passionate and committed music professional, with the talent and drive to succeed. Growing up amongst the vibrant and diverse music scene in Italy, and studying music in London was an environment full of inspiration and stimulation for Luca to feed off. Luca has been gigging alongside different artists as a band member, as well as a session player, playing Rock, Funk, Pop, Blues and R&B.” Check out his Jeeni Showcase here: https://jeeni.com/showcase/ghopvxaildzq/?view=about Jada Freeman: “Jada Freeman is a singer-songwriter/producer from East London. She combines her distinctive British tone with captivating RnB lyrics and melodies, creating catchy hooks for her audience to sing along to. Her lyrics delve into topics such as love, the importance of self-worth and the overall tribulations of day-to-day life. A few of her influences are Jhene Aiko, Erykah Badu, and Lilly Allen.” Here’s the link for Jada’s Showcase: https://jeeni.com/showcase/adkcmyfeevyu/ Big Frank: “Big Frank is a Hip Hop producer from Cornwall, based in London. Since moving to the city in 2017 he has worked as a producer and engineer, and established his sound. His style is a blend of classic Hip Hop sounds, and experimental textures. Expect more releases with the UK underground's best rappers and singers in 2022.” Big Frank’s Jeeni showcase: https://jeeni.com/showcase/bigfrank/?view=about WesLi D: “Hailing from North West London, artist and producer WesLi D brings a refreshing take to UK underground and alternative rap using a blend of styles; from melodic and bouncy to somber and thoughtful, his expression is not limited sonically by any means.” Here is WesLi D’s showcase on Jeeni: https://jeeni.com/showcase/ctq6hi7bzb6e/?view=about Pat Spencer: “Raised in Bexleyheath, South East London, 23-year-old Pat Spencer has been exponentially growing his music career and experience since his promising musical journey began during the summer of 2021.” Check out Pat’s showcase on Jeeni here: https://jeeni.com/showcase/patspencer/?view=about New Content Contributed to Jeeni’s Database of Talent! This host of new Jeeni artists brought with them some of their incredible new music as well as other Jeeni artists which has broadened Jeeni’s database of art massively: WesLi D - ‘Walk Of Life’ Single: “‘Walk of Life’ is an enjoyable and upbeat track by WesLi D that presents themes of time and personal growth. The artist reflects on taking time to search and find himself throughout his journey in life as well as not letting his dreams pass him by. This track is relatable for the listener as it describes the growth and changes of a person travelling through life to figure themselves out.” Check out this chill single here: https://jeeni.com/walk-of-life-wesli-d/ Pat Spencer & Joe Sach - ‘Alive & Surviving’ EP: Pat Spencer’s collaboration with Jeeni artist, Joe Sach “results in a sweet and layered three-track project.” Pat Spencer’s sweet lyrics and vocal talent provide the heart to this project, while producer, Joe Sach forms the body, with day-dreamy and mellow instrumentals. Check out the review of ‘Alive & Surviving’ here: https://jeeni.com/blog/pat-spencer-joesach-alive-surviving-ep-review/ Check out Pat Spencer’s showcase on Jeeni: https://jeeni.com/showcase/patspencer/?view=videos Big Frank & MazeyJune - ‘Sun Outside’ Single: “This chilled out hip-hop callback from Big Frank beckons the summer with the help of MazeyJune’s soulful voice. ‘Sun Outside’ sees Frank with his staple effortlessly serene and well-rounded beats accompanying MazeyJune’s free-flowing, enchanting melodies.” Check out Jeeni’s review of ‘Sun Outside’ here: https://jeeni.com/blog/big-frank-mazeyjune-sun-outside-single-review-blog-jeeni/ Check out the single here: https://jeeni.com/sun-outside-mazeyjune-and-big-frank/ Jada Freeman - ‘Vibe With Me’, ‘Illusions’, ‘Willingly’, ‘You’re Not the One’, ‘Devil in the White Cloak’ and ‘Trippin’’ Singles collection: Jada Freeman has contributed all six of her incredible singles, including 2021’s ‘Vibe With Me’, “a seductive, inviting and playful single from Jada Freeman. The track has hugely diversified her style and expanded expectations for her work ever since.” After featuring on Jeeni artist, Ace Bermuda’s debut single, Jada joined Jeeni shortly after the review of the track was published on Jeeni’s blog page. And check out the full review of ‘Vibe With Me’: https://jeeni.com/blog/jada-freeman-vibe-with-me-single-review/ Check out her showcase here: https://jeeni.com/showcase/adkcmyfeevyu/ Ariana May - ‘First Love’ Album: Classically trained singer and composer, Ariana May has recently released the entirety of her debut album, ‘First Love’ on Jeeni. “The album of piano compositions: ‘First Love’, charts an emotional voyage through the depths of the heart. The album possesses a combination of nostalgic, poignant and optimistic pieces that each reflect different stages of a relationship and, on a deeper level, of our mercurial emotions as we experience the elasticity and unpredictability of life.” Check out Ariana’s incredible showcase here: https://jeeni.com/showcase/arianamay/ Giack Bazz – ‘Giack Bazz Is Not Famous’ Exclusive Single: Giack Bazz is an alternative Rock singer-songwriter based in London. Giack takes the listener on a tour inside his mind, criticising society and discussing mental health, from love to loss.” ‘Giack Bazz Is Not Famous’ is the title track of Giack’s 2018 album. Deliberately present only on the vinyl edition and now, Jeeni, this single is an exciting and fresh take on indie rock. Check out the exclusive single here: https://jeeni.com/giack-bazz-is-not-famous-giack-bazz/ New Artist Focus blogs: In addition to 4 new review blogs, two new biographical, ‘Artist Focus’ blogs have been added to Jeeni’s blog page, https://jeeni.com/blog/ . Alana Sukul: https://jeeni.com/blog/alana-sukul-artist-focus-blog-jeeni/ “Brand new to Jeeni, Alana Sukul has contributed five new tracks to several of our channels due to her music casting such a huge stylistic net. Stirring together funk, dancehall and electronic ingredients, Alana Sukul is rapidly building momentum with her unique take on modern pop.” Cassius Gray: https://jeeni.com/blog/artist-focus-cassius-gray-blog-jeeni/ “Cassius Gray has expanded and diversified Jeeni’s hip-hop, rap and RnB channels with six incredible tracks, each one different to the last and totally refreshing. With casual, effortless rhymes and relatable vibes, Cassius Gray is making huge waves in the UK jazz rap scene.” Reach out to the Jeeni marketing team at doug@jeeni.com or ella@jeeni.com. Make sure you’re following us on social media to keep up to date with new releases from our artists, our blogs and any job openings. Instagram: https://www.instagram.com/jeenimusic/ Twitter: https://twitter.com/jeenimusic Facebook: https://www.facebook.com/jeenimusic Linkedin: https://www.linkedin.com/company/33222018/admin/

22
Feb

Alana Sukul, ‘Good to you’ - Single Review

Although released in the shadow of Alana Sukul’s previous huge success, ‘Closer’, the newest track from the singer, songwriter and producer is an impactful genre-blurring feat in its own right. A newer addition to Jeeni, Alana has already added five tracks to Jeeni’s database in a sweep of popular genre channels. Learn more about Alana’s creative mission, her inspirations, influences and attitude as an artist with our recent Artist Focus blog all about her: https://jeeni.com/blog/alana-sukul-artist-focus-blog-jeeni/ This new single shows a moodier side to Alana that demands your focus and attention. The reversed piano melody, heard first, is eerily beautiful and sets the tone of the track incredibly naturally, despite the artificial sound of a backwards piano. Alana’s approach to the percussion is subtle, yet constant; instead of a steady, imitable beat, understated rim hits decorate the offbeats with almost irregular patterns. This embrace of more interesting percussion is most likely a prime example of Alana’s Caribbean heritage and influences shining through, resulting in her music completely breaking the mould from other popular music. Alana regularly flaunts her adaptive and impressive vocal control in ‘Good to you’ as she dips lower than ever with the lyrics, ‘so heavy’ and then instantly soars upwards with a warbling and composed ‘closer to being buried’ delivery. Her fluent and gliding voice is perfect for communicating the angsty yet tuneful melodies that she’s designed here. The lyrics here address something deeper than just relationship turmoil. Alana uses her craft to process dark and consuming thoughts, ranging from depressive apathy, the incessant passing of time and overwhelming pressure weighing her down. Through the darkness, Alana does try to maintain optimism, “I deserve so much more than what I’m really settling for”, however, it can’t help but feel hopeless at this point in time that she’s addressing. The lyrics do a heartachingly accurate job of narrating a dark moment in one’s head and adds introspective layers to what could be mistaken as just a heart-break song. Check out this incredible track on Jeeni here: https://jeeni.com/good-to-you-alana-sukul/?channel=alana-sukul&rtn=btasc&artist=alana-sukul And check out Alana’s Jeeni Showcase here: https://jeeni.com/showcase/alana-sukul/ How can Jeeni support artists like Alana Sukul? JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience. • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make. • We empower our audience and reward them every step of the way. • We promise to treat our members ethically, fairly, honestly and with respect. • Access to artist liaison and a supportive marketing team.

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