The Creator of Jeeni.

Jeeni Blog

Helping the next generation of talent to build a global fanbase

The Creator of Jeeni.

Jeeni has returned to Crowdcube to raise more funds for helping new talent. Jeeni founding director Mel Croucher says, “I admit we're ahead of our original schedule, but there's still so much more to do. We need to scale our online platform globally now and build our mass artist showcases. Then we can hit all our targets, and give our new artists the recognition they deserve.” It is day 5 today and we have raised 98% of our target £100K. If you want to see our pitch click HERE.

Mel has been writing the best-loved column in top-selling tech magazines for over 30 years. Now he's agreed to share his work with all our members. He's a video games pioneer and musician, and to to find out more about Mel check out his Wikipedia page. https://en.wikipedia.org/wiki/Mel_Croucher. Here's one of Mel's latest!

There was once a little Quaker boy called Charlton, who got sent off to a nice school in Oxfordshire. Charlton liked videogames very much indeed, and when he turned thirteen he became a fan of one particular game which was called Deus Ex Machina. It was hopelessly life-affirming and it allowed him to influence the plotline and outcome, just like a load of similar games. But it was also the first truly interactive movie, running in real time, with voice actors and a full music soundtrack. It came with a large monochrome poster of the face of a beautiful, innocent, yet alluring lady robot, which the boy hung on his wall. And that thought pleases me, because I was the creator of the game, and my intention was to blow the minds of children just like Charlton. Ten years later, he was no longer a Quaker schoolboy but a stroppy atheist, and he was making a living writing very naughty cartoon strips and highly scurrilous columns for a computer magazine called PC Zone. I hope his career choice was influenced by the naughty cartoon strips and scurrilous columns I was writing for the rival magazines he devoured, but I suspect he already considered me to be an old fart. Back then I believed it was my mission to take the piss out of anyone and everyone in the computer industry, and so did young Charlton. He was calling himself Charlie by then. Charlie Brooker.

Today, Charlie Brooker is probably best known as the creator of the Netflix phenomenon Black Mirror. In a brilliant episode, he didn’t just nick my idea of an interactive movie where players influence the plotline and outcome, he went and did it for real. He set his episode in 1984, which was the year of my game’s release, and he hung my old poster on the wall for a touch of authenticity. And yes, he did ask permission. And yes, I was more than happy to give it to him. And no, he didn’t pay me. Brooker’s use of the branching narrative was absolutely seamless, and when the viewer-player-actor makes a choice via a mouse or remote control there is absolutely no buffering involved. And just like in my old game, if the viewer-player-actor refuses to make a choice, then the movie-game-stage makes it for them. In the future, I am sure this technique will become an active tool of the porn and ultra-violence industries, but consumers of mainstream entertainment have become more and more bone idle over the years. In fact vast numbers can’t even be bothered to select the crap entertainment they watch or play, but allow algorithms to select for them. So no, this is not the future of movies, it’s the past.

Charlie Brooker didn’t predict this, and neither did I. It was predicted by Ray Bradbury in his 1953 novel Fahrenheit 451, where books have been banned because they encourage people to think, and the 1966 film of that story was one of my greatest influences. In the movie, the writer/director François Truffaut introduces us to a world in which the masses consume pap via personal screens, and believe they have choice in determining the outcome of all sorts of vacuous plotlines. They don’t, of course, and the purpose of such so-called entertainments is to pretend the people have a say in the way things are run, what choices they have, and what garbage they believe in. And here we are, more than half a century later, living in just such a society. And we don’t even need movies to condition the masses, we can use videogames. People who live-stream their gameplay are called streamers. People who watch them playing are called lost souls.

Today more people watch streamers play sports simulations than watch live sport. This passive practice is ridiculously popular on streaming sites like Twitch, YouTube and a whole host of others. Even back in 2014, Twitch streams for computer games attracted more traffic than America’s leading cable and satellite network HBO, with professional streamers mashing up high-level play and banal commentary. Now they can extort big money from sponsors, subscriptions, and donations. Last year, passive viewers watched active players for more than 450 billion minutes of streamed content on Twitch alone, as the streamers jiggled and babbled while playing with themselves at FIFA 19, Monster Hunter World and all the rest. One such streamer is a charming young man called Richard Tyler Blevins, who sports attractive neon-tinted hair and goes by the name of Ninja. He has minted around ten million dollars from subscribers who pay to watch him play a game called Fortnight. Let me just make that clear – they are not paying to play Fortnite themselves, they are paying to watch Mr Ninja play. Fortnite involves a hundred players at a time who fight and butcher one other to the death until only one is left alive, all in high-definition video. There are currently 200 million players of the game. The youngest players are aged eight, which should worry their parents, but probably doesn’t because mom and pop are too busy passively watching some other streamer. The average age of a Fortnite player is 13, which is the same age as the schoolboy Charlie Brooker was when my hopelessly life-affirming game helped turn him into a potty-mouthed cynic. At least I know I succeeded in something.

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25
Jan

Giack Bazz: Live at Bromley-by-Bow's 'The Beehive'

Headlining last Friday (21st, Jan) for an ‘Underground Sound’ event in Bromley-by-Bow's ‘The Beehive’ was Italian-British indie hero, ‘Giack Bazz’. Sudden mid-song interjections of Giack’s random thoughts, everyone sitting on the pub-venue floor and stunning displays of vocal talent are just a few things fans should expect from future Giack Bazz gigs. Jeeni were invited to this special event after the first two Giack Bazz blogs were published to the Jeeni website. Jeeni feels honoured to have Giack a part of the team and we're thrilled to hear that he's been loving what Jeeni has been doing for him so far as well, "I'm overwhelmed by the continuing support from the Jeeni music blog". Giack opened his headlining spot the same way he opens his ‘Giack Bazz Is Not Famous’ album, with the drunk and jangly ‘Beetle’. The track was performed sleepily, roughly and loosely, in the best possible ways. Giack was not sleepy or low-energy at all, but the studio track is, and so he adopted a tired, melancholic delivery style despite his upbeat and jovial mood, because that's what the recipe called for. His performance of ‘Morning’ was prefaced with a darkly humourous exclamation, “This song is about depression!”. Perhaps it says a lot about the audience when this proud announcement was met with uproarious applause and cheering. A theme across all of Giack’s projects is mental health and emotional transparency and ‘Morning’ is a prime example of his mature and weirdly reassuring expression of said themes. The middle section of Giack’s set was spent with both, Giack and the audience sat down in an intimate and close commune, all connected by Giack’s compositions. This simple invitation of comfort and informality took Giack’s serenading to another level for the gentler and more sentimental tracks like the stunning rendition of the title-track of his debut album, ‘Childhood Dream’. Considering the arsenal of instruments Giack typically uses to convey his vision, the emotive power that he communicated with just his voice, a guitar and a pedal board was astonishing. Giack’s singing at times came across as a therapeutic ‘Primal Scream’, but it was always perfectly in pitch and in stylistic accordance with his guitar work. He also displayed the mic etiquette of a seasoned performer as he gave varying distance between his mouth and his mic depending on the power and input of his voice. I used to think that the vocal emotion and power in Giack’s studio projects were enhanced with production techniques and after-effects. However, the performative persona that Giack displayed in that tiny, humid box of a venue in East-London was an honest, primal and raw spectacle, unaided by double-tracking or artificial reverb; this made me realise that Giack has been enhancing the effects with his vocal power, not the other way around. We strongly suggest following Giack on socials to see when an opportunity to see this man live comes up again. Twitter: https://twitter.com/GiackBazz Instagram: https://www.instagram.com/giackbazz/ Facebook: https://www.facebook.com/Giack.Bazz Check out Giack’s showcase on Jeeni, now: https://jeeni.com/showcase/giack-bazz/ How can Jeeni support artists like Giack Bazz? JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience. • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make. • We empower our audience and reward them every step of the way. • We promise to treat our members ethically, fairly, honestly and with respect. • Access to artist liaison and a supportive marketing team.

16
Mar

Prettyboyface – ‘HighSkool’ Single Review

With a throwback boom bap beat and laid-back hooks, London’s Prettyboyface makes a splash with his first 2022 single, ‘HighSkool’. Prettyboyface is a rising power in London’s underground rap scene and is brand new to Jeeni’s mission. He has so far contributed eight tracks to Jeeni’s hip-hop and rap channels, including three music videos, ‘Goddess’, ‘Escargot’ and the single in discussion, ‘HighSkool’. Seeing that Face is yet another Jeeni artist that is at the very early stages of their discography, Jeeni can’t wait to see what other projects Face releases in the future. ‘HighSkool’ opens with a sparkling sample that lays down the main foundation of the instrumental before the beat enters and completes it. When the percussion does enter, the composition falls into place in a satisfying and impactful fashion, ready for Face to contribute his formidable vocal talent. He opens with a title-based wordplay for the repeating, “you man went to high school, I went school, high’ hook. Face’s rapping delivery is quickly becoming a recognisable and unique hallmark of his. His voice is recorded very close to the microphone, resulting in intense, clear and intentional performances. His voice is heard well over all other parts of the track, especially when he double-tracks his rapping when the hook re-enters. His delivery is unquestionable, commanding and confident which is refreshing when compared to other rappers who opt to slur and mumble their rapping, which although certainly has its place in corners of rap music, hasn’t got a patch on lucid and accessible alternatives, heard here in full-force from Prettyboyface. This being the first single from Face certainly makes certain promises for the near-future of his craft and has no-doubt inspired hope in his growing fanbase. Check out Prettyboyface’s showcase on Jeeni here: https://jeeni.com/showcase/prettyboyface/ How can Jeeni support artists like Prettyboyface? album review album review album review JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience. • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make. • We empower our audience and reward them every step of the way. • We promise to treat our members ethically, fairly, honestly and with respect. • Access to artist liaison and a supportive marketing team.

16
Feb

Big Frank & MazeyJune - ‘Sun Outside’ Single Review

This chilled out hip-hop callback from Big Frank beckons the summer with the help of MazeyJune’s soulful voice. London based chillhop producer, Big Frank releases his first single since his brilliant ‘Phases of Nature’ album from 2017. Another new Jeeni artist, Big Frank’s resurgence on the scene is certainly one to watch and Jeeni can’t wait to build up our soul, hip-hop and RnB channels with his upcomming tracks. His 2017 album fully showcased Frank’s understanding, appreciation and prowess in instrumental hip-hop. Although some of the best producers often release unaccompanied beat tapes and projects such as Madlib and the late J Dilla, it seems now that Big Frank is looking to collaborate, beginning with the up-and-coming MazeyJune. ‘Sun Outside’ sees Frank with his staple effortlessly serene and well-rounded beats accompanying MazeyJune’s free-flowing, enchanting melodies. Frank does well to leave plenty of room for Mazey to shine with scaling vocalisations and expressive passages of lyrics. The steady strums of a nylon-stringed guitar bounce around and reverberate across all other parts of the instrumental and it creates an almost eerily large space in which the single sits. This, along with nearly unplaceable background notes and drones provide a strong sense of atmosphere for this short, yet promising single. MazeyJune’s voice is fluid, dark and velvety smooth. Occasionally, her soulful and wavering vocal tone is reminiscent of Celeste and other times, she steps low and deep like the legendary Nina Simone; an adaptable and impressive voice from MazeyJune. Considering how well ‘Sun Outside’ turned out, let’s hope that this single means that more is coming from both Big Frank and MazeyJune. Check out the brand-new single here: https://jeeni.com/sun-outside-mazeyjune-and-big-frank/ And check out Big Frank's showcase on Jeeni here: https://jeeni.com/showcase/bigfrank/ How can Jeeni support artists like Big Frank? JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience. album review album review album review • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make. • We empower our audience and reward them every step of the way. • We promise to treat our members ethically, fairly, honestly and with respect. • Access to artist liaison and a supportive marketing team.

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