Jeeni Blog

Helping the next generation of talent to build a global fanbase

I have a confession to make.

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I have a confession to make.

Jeeni has returned to Crowdcube to raise more funds for helping new talent. Jeeni founding director Mel Croucher says, “Day 5 and we have reached 98% of our 100K target". If you want to see our pitch click HERE.

Mel has been writing the best-loved column in top-selling tech magazines for over 30 years. Now he's agreed to share his work with all our members. He's a video games pioneer and musician, and to to find out more about Mel check out his website www.melcroucher.net. Here's one of Mel's latest!

I have a confession to make. I have been pimping a young model, and I confess my shame. My pimping is the result of a moment of weakness. I’ve had models before, and I understand their capricious nature. One moment they are willing to perform across my desk, and the next they freeze and refuse to let me do what I want to do. But it has not been any fantasy performance that’s got me hooked, it has been the fantasy looks. I was bored. I wanted colour. I wanted make-up. I wanted dazzle and glitter. I wanted tribal tattoos, hot bubbles, glowing tubes and a whirling fan-dance. Forgive me, but I’ve pimped my computer.

In 1909, Henry Ford declared, “I will build a motor car for the great multitude. It will be constructed of the best materials, by the best men to be hired, after the best designs that modern engineering can devise. And no man making a good salary will be unable to own one.” He then added his famous line, “The customer can have his car painted any colour he wants as long as it’s black.” And so they were. Painted black. When I was young, cars were still mostly black, apart from the odd spot of lipstick around the exhaust pipes of those used in suicide pacts. As for computer manufacturers, they all followed Henry Ford’s marketing strategy for half a century. Except their colour of choice was not black, but the sort of beige favoured by dead maggots. The exception was the ZX Spectrum which was black, but the keyboard really was made of dead maggots. Apart from that aberration, beige was the colour. In fact the beige box came to be used as a term of derision for desktops, implying dated, boring specifications.

For example, IBM's early desktop computers were not only very beige indeed, but also very box-shaped indeed, and most PC clone manufacturers followed suit. As IBM and its imitators came to dominate the industry, beige boxes became the unquestioned norm for boring desktop computer design. Even early Apple Macs were beige boxes, until Apple took the revolutionary step in 1987 of switching to the even more boring shade of Chicken Poo By Moonlight. Not long after, equally boring videogame consoles took over the world, until there were so many revolting grey Nintendos and Segas and Playstations and Gameboys, that they had to be transported across deep space to be turned into landfill on distant moons. Meanwhile all Earthbound computers were still fifty shades of grey, until one day Apple changed everything.I remember the shock when their 1988 iMacs were launched. Suddenly we had a choice of computers that looked like see-through giant jellybabies, in a range of five neon colours called gangrene, monkeybum, impetigo, barbie and mince. And that was the end of the adult era in electronics, as a collective madness took over computer marketing. Now users are persuaded to buy machines not for what they do in the adult world, but for their infantile appearance. Users who are normally sane actually enjoy miniature coloured LEDs, winking and blinking through transparent windows like a pixie brothel. Tubes of bubbling, gaudy liquids snake their way through the computer’s guts like tapeworms on acid. Miniature spotlights illuminate cooling fans and heat-sinks from the inside out. These days a serious gamer will spend serious money on a serious PC, then corrupt the whole thing by spraying it with Plasti-Dip peelable, durable, non-slip, rubberised, multi-coloured spew. Yes, I know I shouldn’t have, but a bloke called Xephos made me do it. Let me explain further.

I have been influenced by the newly popular phenomenon of celebrity PCs, where people buy a particular machine simply because their heroes favour it, endorse it or actually commission it in their name. For example one of the world’s most popular videogaming channels on YouTube is called The Yogscast. Last time I counted, it had more than seven and a half million subscribers and over six billion views, and that’s a whole lot of purchasing power. Their founder, this bloke called Xephos, got a business partner of Jeeni to create “the ultimate Yogscast PC range to live stream and play games all day.” And as the factory os not far from me, I went over to mock. But I stayed to pray, and found myself mesmerised by the bloody thing. Bloody as in bejewelled with animated red illuminations inside the see-through casing. Which is how I joined this PC pimping revolution.And even non-gamers are at it. Most regular folk, who normally wear sensible shoes and don’t indulge in bear-baiting or country music, they too have joined the pimping revolution by expressing their personal proclivities via their mobile phones. In the beginning, all mobiles were universally Henry Ford black. Now even old age pensioners wave customised casings around, all lipstick colours, sparkles and cutesy-poo creature decorations. At least, that’s what mine’s like.

But I still suffer from a residual shame over my pimping habit, and like all instant gratification I feel guilty because of it. In fact while looking for a replacement machine recently, I have been quite attracted by one of those shapely models with a bit of sobriety, experience and bulk. And yes, before you ask, it’s black.

Click HERE to visit or return to jeeni.com

05
Jun

Independent Musicians and Performers Community Group

The Independent Musicians and Performers Community (IMAP) has been set up by the founders of Jeeni. Our Community is for everyone and anyone creative: musicians, voice-artists, performers, poets, singer-songwriters ... the list is endless. We connect, collaborate, share and support each other, while we have some fun and make a real difference. We are a completely independent group and have no interest in political debate in this community. We encourage our members to share their original music and performances. Jeeni launched IMAP 28 days ago today with the single purpose of helping and supporting fellow artists with relevant news, blogs, stories, videos and top tips on how to cope in these challenging times. We scan the media every day for what support is available for musicians and performers. We make it our mission to wade through lengthy documents and policies so you don't have to, and we grab the main highlights and takeaways to make it easy for you to absorb the plethora of information swimming around. The industry is being very responsive and coming up with lots of ideas, like allowing artists to keep earning by adding donate buttons on streaming platforms. Some organisations are making grants available, some are discounting their streaming platforms, whereas others are allowing artists and fans to sign up for free. We expect to see many online services partnering with one another to combine their overall membership offerings, such as Soundcloud and Twitch. And we are very interested to see what the major global companies do and how they respond to these new and unknown market conditions. How practical these ideas are in real terms, only time will tell, and we will keep an eye out for scams, as in this very sad and challenging time it's inevitable that many will try to profit from COVID - 19, by introducing unethical and downrights crooked practices. We are making it our mission to name and shame projects and organisations that are under scrutiny and suspect, and encourage our members to do the same. IMAP is an active community group with over 1.2K new members in 28 days 2.8K approved for sign up, and 2.2K posts, comments and reactions. We very much want our members to invite their friends, families and other artists, we are all in this together and your great ideas need to shared. It doesn't matter where you are around the globe, and we would love to hear more about what other community groups are doing to support their members. Take a look at the Independent Musicians and Performers Community and join us today. You will be welcomed with open arms. https://www.facebook.com/groups/2529935880656436/about/ Shena and Mel

04
Jun

Inside Story with Blue Vein

Blue Vein is the stage name of Spanish Singer and Songwriter Alex Gonzalez. He is based in Zaragoza, Spain and performed his new track ‘Catharsis’ in the JAM Festival collaboration in April. Alex is sat in his living room, his signature long dark curls framing a cheeky smile which delightedly remains throughout the interview with team Jeeni member Kate.  Kate asks what the story behind his latest release is. “Basically, I really really liked a girl,” he says smiling, “I wanted to express and portray in a song all these feeling that I was going through, the song talks about that, it’s something that lots of people can relate to, and also the phrase in the chorus ‘this is my catharsis’ [refers to] the fact that no matter how sad I am or what difficult times I’m in, my music and writing songs is always there for me and it’s so liberating and a key element for me to have [in my life] in order to be happy.” The video that accompanied the track was a brilliant and eclectic mix of colour and movement. When asked about the creative process behind making the video, his response was, “It was a bit chaotic because at first I was very lost, I had in mind the vibes that I wanted for the clothes, but that was it so normally when you do a video you have in mind the order that you want the shots to be in and you create a storyboard, but, I didn’t,” again he laughs, “and so yes it was very chaotic. What I did was buy the clothes, and a huge reel of green fabric to create the comic effect via a green screen, and then I shot everything in a bit of a rush, using different camera angles, and then in post editing I chose the shots that I thought fit the best.”  Despite the chaotic nature of the video shooting, we all agreed it was a huge success and loved the feel that the video gave alongside the track.  Alex is also a member of two other bands, The Sun Above Us and Shut, despite this, he continues to release music as a solo artist as well. Kate asks why he decided to make this decision.  “I love being in bands, I think that playing with and creating with other people that you love and that inspire you can be the most enriching thing, but our friend Covid”he grimaces, “came and there were no rehearsals, no concerts, so we barely play now.” The disappointment is evident on his face and it’s so sad to see. He continues, “so the Covid situation made me write more songs on my own, and actually it made me worry less, “his smile returns, “as when you’re in a band you [tend] to stick with a certain genre and even a certain language as I also write in Spanish [so this allowed me more freedom].”  Alex is from the North East of Spain, a country which has so many distinct musical and cultural influences, Kate asks how these influences have shaped him as an artist.  “To be honest I don’t know! I’ve always listened to Spanish music, my parents always played me rock from the 70s, 80s and 90s and I guess I’ve been influenced by choice of melodies and sounds and in that way that’s how I think it has influenced me.”  One thing that we notice throughout the interview is that despite Alex’s heritage, he has a very clear English Accent, Kate asks how he came to develop this.  Alex throws his fantastic head of hair back and laughs, “Thank you! I don’t know, I’ve always really liked the British accent, so I just practiced and tried to imitate it, but does it sound real, do I sound fake?” Kate smiles and says that she thinks he sounds like David Bowie which I am in complete agreement with! They both laugh and smile at this and Alex blushes a little at the compliment.  “Did you always know you wanted to make music?” Kate asks.  “Yes! Since I started playing it was like a dream. With Blue Vein I can mix it with my other passion, which is film making, I suck a bit at that but it’s fun.”  When asked if he had the opportunity to open a show for any musician, alive or dead, who would it be, he answers, “Well, I don’t think it would fit [very well] because of the genre, but Architects…a British metalcore band in Brighton, they’re basically my favourite band, and even if it was just so I could see them live, I would die to open for them!” They both laugh at the fact that despite Kate attending University in Brighton, she is bashful that she hasn’t heard of them before but promises Alex, she’ll give them a listen.  For new artists that are just starting out and who in the future could take part in events such as Jeeni’s JAM Festival, Kate asks what advice Alex would give to them.  “It might sound a bit cliché, but you really have to believe in what you do, and understand why you do what you do, because having a defined purpose is going to [allow you to] be driven by it, and not just be motivated to get to an end point, but if you are driven by it, you’re not going to let anything stop you. That and a lot of love and effort. I’d love to give you advice for social media but [I’m not big enough for that yet].” He laughs.  Finally, Kate asks what we can expect from Blue Vein in the near future.  “Literally anything! When I write songs, I don’t think in any genre, I have deathcore songs, I have soft Spanish ballads, I don’t want any limits on my creations…The next song is going to be an acoustic version of ‘Catharsis’, then a rock ballad in Spanish, and I want to try release soe of my Spanish songs in English as an alternative as well.”  To find out more about Blue Vein, listen to his music and invest, please visit https://jeeni.com/showcase/bluevein/

04
May

Ariana May - ‘First Love’ Album Review

Ariana May’s first instrumental album is a delicate and stirring collection of piano excellence.   Ariana May has been a vital Jeeni member for a while now and has developed an incredibly in-depth and fascinating showcase full of art-pop and remarkable talent. Recently, she has uploaded the entirety of her new instrumental album, ‘First Love’ on to Jeeni. Listen now via Ariana’s showcase available here: https://jeeni.com/showcase/arianamay/.  As sweet and melodic her voice is, Ariana’s choice of expressing her compositions purely through her piano means that the structures are much more freeing and aren’t constricted to modern pop’s verse, chorus, verse, chorus, chorus forms. Her musicianship flows almost spontaneously; tempo decreases and increases as Ariana sees fit and phrases are fluid in length and timbre.  The titles are excellent tonal suggestions as they act as a sort of starting point of picturing the imagery that Ariana clearly has in mind during both composing and performing these dramatic and theatrical pieces. Ariana May shows a real knack for cinematographic songwriting as it’s not difficult at all to imagine any one of these pieces as a perfect accompaniment for a location-setting scene in cinema.  The final track, ‘Parting is Such Sweet Sorrow’ is exceptional, especially considering the tonal balance Ariana creates. A moody left hand mostly mumbles in a depressed, constant rotation of dark notes; meanwhile, the right is desperately trying to sound uplifting and optimistic through bright, ascending melodies and phrases. The two parts feel like two characters that are trying to influence the other to behave more like them at different moments of the piece, showing a vivid internal conflict, hence the ‘Sweet Sorrow’ in the title. The changes between these mindsets are sudden and frantic, a perfect representation of a troubled mind.  What’s special about these types of projects is that a breakdown or analysis of these compositions could easily be miles from what Ariana had envisioned when writing it, but the freedom given to the listener with a vague title and complete absence of lyrics allows your imagination to fill in gaps and colour in the compositions with meaning and intention that makes most sense to you; it becomes personal.  Throughout 'First Love', Ariana constantly shows an unprecedented level of emotion and control in her playing through her soft and poignant broken chords and melodies. Check out the entirety of this enchanting record on Jeeni: https://jeeni.com/showcase/arianamay/