Jeeni a more robust music ecosystem for everyone.

Jeeni Blog

Helping the next generation of talent to build a global fanbase

Jeeni a more robust music ecosystem for everyone.

The music industry is at a critical inflection point. After years of declining sales and waning fan enthusiasm, the rise of streaming has ushered in a new golden era for an industry that has benefited artists, songwriters, copyright owners, and fans alike. In 2019, streaming was the engine driving revenue growth in the US music industry for the fifth consecutive year.

Download the 2020 Streaming Forward report, featuring the latest updates on streaming’s role in the music industry, how digital discovery is elevating new artists and genres, and what we can expect ahead.

The Evolution of the music industry over the the last two decades has been staggering. The rise of streaming has revolutionized all facets of music, empowering artists and creators by expanding their access to fans, allowing music listeners to seamlessly connect with their favorite songs whenever and wherever they want, and driving new music choice and creativity.

For fans, copyright owners, and creators alike, the positive impact of this evolution has been monumental: with total music stream reaching the one trillion mark in 2019, fans are listening to more music than ever before, and the industry is enjoying a multi-year growth cycle driven by the streaming economy.

Over the next seven years the streaming revolution will only grow more powerful. Fast-forwarding we can expect: Forecasts remain just that of the industry's trajectory in the future. While the impacts of Covid-19 are still being felt, and have undoubtedly impacted the music industry, we can expect streaming growth to continue.

What we cannot forecast is what new music consumption behaviors might surprise us, and new innovations by the streaming services that we have not begun to see. But with growing optimism and increasing inward investment attracted by the streaming-driven hyper growth, the music industry is experiencing boom times – for consumers,
record labels and publishers and most of all creators. Click here to view the 2020 Streaming Forward Report.

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10
Jun

Facing the Broken Music Industry.

By Adam Cowherd @ AmplifyX.com Did you know that artists take home only 12% of the $43 billion spent on music annually, according to Citigroup? [1] The hip-hop artist Russ put it perfectly when he said, “The music business isn’t set up for the artists to get rich. It’s set up for everyone else to get rich off the artists.” [2] If you start looking deeper into the music industry, one of the first things you’ll discover is how broken it is. Artists are the nucleus of the business, but somehow they’re the individuals left with no ownership of their Intellectual Property (IP), inhibited creative freedom, and only a sliver of the earnings. There are so many entities involved in the value chain of music that it has created a convoluted industry structure that lacks equality and transparency. When we break down the mechanics of the music industry, we see just how many hands are in the pot: record labels, managers, producers, booking agents, and streaming platforms. A report by Ernst & Young highlighted the post-tax payouts of streaming revenue and identified that record labels are taking nearly 75% of the payout. [3] Why are artists today signing with record labels? Signed artists have fans. They do not have a majority of royalties, ownership of their masters, or creative freedom. Artists have historically been enticed to join record labels as a way to grow their popularity, because major labels can provide global brand recognition. But the music industry is in the business of making a profit — not in the business of freebies. The artist’s growth may be guaranteed, but not their wealth. Take Thirty Seconds to Mars for instance: after multiple platinum records, they were still millions of dollars in debt to their label. [4] This is a result of the artist being forced to pay the label back for cash advances. Although advances may seem extremely alluring, many don’t realize how hard these loans will be to recoup from their small slice of royalties. Artists thriving off of their album sales are the exception, not the rule. This recognizable gap in income has inspired a large number of artists to start challenging the status quo of record label contracts. Artists today have more tools and resources to build their career — and wealth — independently. Traditional services formerly tied to record labels, like recording, distribution, and promotion, are becoming commodified. Also, modern artists have a wide range of social media platforms to engage listeners on, from Instagram to TikTok to Triller. Artists can grow their fame and find new fans on their own terms—retaining their rights and independence. Evaluating the industry today, music spending is at an all-time high. Goldman Sachs predicts we will have over 1.1 billion people on paid streaming platforms by 2030, generating over $130 billion in music industry revenue. [5] By pursuing alternative ways to release music, artists can take a larger cut of the profits while retaining ownership of their IP and a majority of royalties. The industry is projected to experience massive growth over the next decade. Artists should reap the rewards.

12
Mar

Barack Obama - His Tracks of 2020

Recently released via Instagram, Barack Obama - Tracks of 2020, the annual eclectic collection of music that accompanied his, and his family's day to day. In 2015, President Barack Obama was declared the only President you could reliably trust to DJ a party. An elder of the Hip-Hop Generation and still younger than Chuck D, he helped endorse American made music for the 21st Century. That year, he gave us a kind of 'Desert Island Discs' of the tracks which had got him to, and through two presidential terms. The list was in most part, exactly what you would expect from an educated man in his 50's. However, there were some interesting additions, including Bob Dylan's - 'Maggie's Farm', credited as the track to get him into the right mindset for the political season and the country track by Brad Paisley - 'Welcome to the Future', with Obama declaring himself accepting of the indelible impact country music has had on the USA. Since then, Obama has created an annual listing of his favourite tracks. For his tracks of 2020, he has 'fessed up to having help from his daughter Sasha, and together they have created another interesting collection of old and new. A few of Obama's tracks of 2020, have already been put in the 'Best of' spotlight by many music bloggers. Tracks like Dua Lipa’s - 'Levitating' [ft. DaBaby], Waxahatchee’s - 'Can’t Do Much' and Phoebe Bridgers’ - 'Kyoto'. Added into the mix is a little bit of country, with the next generation of Nashville stars, Ruston Kelly’s - 'Brave' and Chris Stapleton’s - 'Starting Over', plus some old school legends, including the President's go-to, Bob Dylan with 'Goodbye Jimmy Reed'. With over 34m followers on Instagram, it makes this list quite an appealing one to find your name on. Listen to Barack Obama's soundtrack for 2020, below. https://open.spotify.com/playlist/37i9dQZF1DX5gYucl3g9Ad?utm_source=embed_v2&go=1&play=1&nd=1

28
Jan

Weekly Round-Up #8

The latest developments and additions to Jeeni's mission! Rock-star Eden James joins Jeeni! New York based Eden James has joined Jeeni’s ranks of global stars. “I like what you do and I would love to help,” Eden says. "I was fortunate to have musicians from Bruce Springsteen's, Paul Simon's and David Bowie's bands contribute to my studio recordings. The last 6 months have been a huge success for me, winning 25 music and video awards around the globe, and receiving a slew of reviews and interviews from some of the biggest music magazines out there, including Classic Rock magazine and American Songwriter magazine.” We’ll be bringing you exclusives from this Number One chart topper right here, meanwhile check out his Jeeni showcase at https://jeeni.com/showcase/edenjames/ New Content Contributed to Jeeni’s Database of Talent! Fresh, new music has been poured into Jeen’s diverse collection of artistry and talent. The aforementioned Eden James has provided a vintage and classic collection of tracks for our ever-growing rock channel, including ‘New York’ and ‘Black Book’. The industry legend, Lennox Campbell also contributed some of the stellar RnB and soul tracks that he’s produced such as ‘Beautifull’ and ‘Lost One’s’. Another exciting new addition to Jeeni is the UK chill-rap artist, Cassius Gray. Achieving over 2 million streams across his discography, Cassius has achieved so much already and we can’t wait so promote him further. Check out tracks like ‘From Here On Out’ and ‘Flight 22’ on Jeeni, now. Featuring members with connections to Elton John and Hanz Zimmer, ‘Coolstar’ is an epic collaboration of all sorts of artists and have offered the tracks ‘Homeland’ and ‘I Keep Walkin.’ to Jeen’s database. Brand new music from Daisy Chute and I K 8OY has also been added to Jeeni today, on the same day as their releases. Check out Daisy’s ‘Cradle Songs’ and I K 8OY’s ‘Let You Know’. New Jeeni Blogs Published! In anticipation for Maple Sky’s new single, ‘Vision’, set to be released next Saturday, we prepared an ‘Artist Focus’ blog for the smooth jazz quartet, “Maple Sky specialise in a broad and flexible portrayal of jazz with influences from Esperanza Spalding, Yebba, and D’angelo.” We’ve also been reviewing and praising the stunning work of our artists. Beginning with Glaswegian rock band, Respite’s first EP, ‘Vol.1’, “This five-track project is a triumphant and proud announcement of a new advancement in their style, synergy and musicianship.” We also had two single reviews, for Arianna May’s ‘Suffolk Bay’ and Baby Panna’s ‘Golden’. On Suffolk Bay, Arianna May’s “vision is translated through her expressive piano playing and is then fully realised by her sweet, graceful vocals which glide as delicately as the accompanying strings.”. Baby Panna’s ‘Golden’ is an impactful final track for his debut mixtape, “The instrumental landscape set for this frank and passionate narrative is an atmospheric and soulful wave of spaced-out beats and crackly samples.” Jeeni also featured its first live review of Giack Bazz’s incredible set from last Friday (21st, January), “Considering the arsenal of instruments Giack typically uses to convey his vision, the emotive power that he communicated with just his voice, a guitar and a pedal board was astonishing.” We loved attending Giack’s gig in East-London and we’d love to see our artists perform more often. Reach out to the Jeeni marketing team at doug@jeeni.com or ella@jeeni.com. Make sure you're following us on social media to keep up to date with new releases from our artists, our blogs and any job openings. Instagram: https://www.instagram.com/jeenimusic/ Twitter: https://twitter.com/jeenimusic Facebook: https://www.facebook.com/jeenimusic Linkedin: https://www.linkedin.com/company/33222018/admin/

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