New Survey Reveals How Music Helped the UK Through Lockdown

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New Survey Reveals How Music Helped the UK Through Lockdown

New Study Reveals How Music Helped the UK Through Lockdown

UK Music has published a new survey that reveals the crucial role music played in helping people through Covid-19 lockdowns - and how the public are craving the return of live music.

The survey is the largest of its kind since the start of the coronavirus pandemic, which decimated large parts of the music industry across most of the planet in 2020. The key findings of the survey revealed:

57% of adults said music had helped them cope with lockdown
Around one million adults say they have taken up an instrument during lockdown
71% think music makes them more productive at work/studying

Additionally, the survey reveals how the public are keen to flock back to live music and believe music helps them cope with stress and anxiety.

“Music has been vital not only in helping the public cope with the impact of the Covid-19 lockdowns and improving mental health and wellbeing, but also in making people more productive while they work. Combined with the huge economic contribution the music industry made pre-Covid-19, this is further evidence that the UK music industry is a key national asset that should be protected and supported by Government. With the right support, music can continue to play a vital role in improving people’s health and wellbeing in the months ahead as we look to recover from this pandemic." Said UK Music Chief Executive Jamie Njoku-Goodwin.

The findings are a huge boost to the UK music industry, which has been devastated by the ongoing impact of the Covid-19 pandemic. The sector contributed £5.8 billion to the UK economy pre-Covid-19 and supports around 200,000 jobs. Furthermore, it clearly shows how music has helped the UK through lockdown and proves the importance of the national music industry. Artists should be supported during these turbulent times, and Jeeni does that, by supporting creative talent using an ethical approach. On Jeeni, artists and creatives keep 100% of everything they earn, and thousands of performers are already on board, with an audience outreach that has grown to over two million. The growth of Jeeni has been so fast that they marked Government promises by turning to crowdfunding to expand their capacity to meet demand, raising over £46,000 in a few hours.

Check out their campaign HERE and join the list of supporters and celebrities who are flocking to the cause.

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19
Jan

Artist Focus: Respite

This compelling five-piece formed from an amalgamation of previous bands, mindsets and connections and arose in 2020 as a formidable and commanding alt-rock/pop-punk force known newly as ‘Respite’. Respite joined forces with Jeeni earlier this year and since then, Jeeni has been hard at work trying to elevate, uplift and support this fantastic group by providing an ethical worldwide platform for their hard-hitting and refreshing craft. Respite is: Andrew Vaughan & Euan Macqueen as guitarists, Ross Crawford on the bass, Reiss Mcleod on the drums and Sam Nicholson on the vocals. Hailing from Glasgow, the group once known as ‘Finding Argyle’ committed to a brave yet necessary brand change as their sound and creative habits organically shifted and evolved over the major lockdown in 2020. The group formed as the five-piece they’re known as now back in 2015 as a result of recurring opportunities and coincidences and so, the band’s current synergy took shape as a perfect act of fate. Their days as ‘Finding Argyle’ were decidedly grittier with tracks like ‘Spit’ and ‘Love Like Violence’. Their newer form, ‘Respite’ made a subtle, yet noticeable adjustment in their tone. The lightheartedness was slightly increased as a result of the more melodic and pop-punk inspirations for writing choruses. Vocalist Sam Nicholson is the primary conveyor of their new-found catchiness, held mostly in the anthemic choruses that parade accross most of their spirited songs. The change in vocal style is at times, reminiscent of the much more pop influenced rock style of ‘Deaf Havana’. Although Respite generally embraces slightly less dark style of songwriting and performing, that doesn’t account for exceptions such as the deeply compelling and hard-hitting ‘Chemical Sleep’. The music video for which is simple, yet genius; contained in a cramped, red room, the group’s performance energy is barely contained and fills the space to the brim, matching the mood and vigor of the piece to a tee. Another noticeable and welcome advance in style came from the increased use of synthesis, thanks to guitarist, producer and mastering engineer, Andrew Vaughan. Sam Nicholson put it simply yet aptly that Vaughan is “quite the wunderkind”. On top of mixing and mastering the tracks, Andrew also manages all of the recordings for the group, effectively doing the work of about 6-10 people when compared to a standard studio set-up. Speaking of, the sound achieved from Respite really is that of a fully-fledged studio arrangement. Clear, concise and tight to a fault, the production and overall contribution from Vaughan is nothing other than remarkable. As a Glaswegian act, I was interested in the band’s opinion on how the impressive lineup of Scottish rock groups break the mould when compared to that of English or American rock efforts. After conferring with the other members, Sam told me that “I think there's something about the vocals which usually sets them apart, whether that is just the accent, or the way it hits the ear, it does stand out more often than not.” As obvious as it might sound that the iconic Scottish voice plays a major role in differentiating this specific Celtic brand of the same genre from others, it’s nevertheless a profound point that voices from different tribes will react with the ear in different ways. It implies a fascinating discussion about how different ethnicity's natural voices can induce different subconscious responses in listeners. Sam also voiced a tentative concern with lumping acts into the non-genre of Scottish rock and how it can at times be presumptuous, “I personally sometimes wonder if it's too easy to be lumped into "Scottish Rock" and then you're trapped there. It's a double-edged blade though, because, who wouldn't want their name next to bands like Biffy and Fatherson?” It certainly is an under-considered issue of generalising and connecting Scottish acts purely for being Scottish. It unintentionally strips individuality from these fantastic acts like Respite. Although, as Sam points out, it’s not exactly a bad thing to be mentioned among the greats of Scotland. A double-edged blade indeed. Careful not to mention something the group isn’t ready to divulge just yet, Sam did allude to the future of Respite, “We're currently planning our second EP after a great response to the new tracks, and we're hoping to follow that up with a tour of Scotland, and potentially head down south.” How can Jeeni support artists like Respite? JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience. • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make. • We empower our audience and reward them every step of the way. • We promise to treat our members ethically, fairly, honestly and with respect. • Access to artist liaison and a supportive marketing team. Check out Respite’s Jeeni showcase here: https://jeeni.com/showcase/respite-band/

04
Aug

10 Reasons why the world needs Jeeni

My name is Mel Croucher. I'm a record producer and computer nerd. Over the years I've worked with a whole bunch of superstars like Prince, Frank Zappa and Eminem. In other words, I've been around successful musicians all my working life. A few years back I was hearing from more and more artists how unhappy they were with the big streaming services. So I polled 4,200 of them about their Top-Ten Problems with Spotify, Apple Music, Soundcloud, Deezer, and the rest. The poll result was a shocker, and I asked a bunch of the best brains in the music business to help me create an ethical alternative. It's taken us two years, and we call our alternative JEENI. Here's what the artists we polled told us, and here's our Jeeni solution to their problems. 1 - Money. Artists get paid a pittance. Platforms like YouTube pay $0.00069 per view, so even 10,000 views earn us less than the cost of a pizza per month Jeeni solution. OK, we get it. You do all the hard work, so you deserve all the rewards. How about a Jeeni deal where you keep 100% of all music sales, ticketing, and merchandise sold through our platform. 2 - Recognition. We try really hard, but streaming platforms just don't get us more fans or recognition. Jeeni solution. Right. Let's make Jeeni an artist development platform. Our founder invented viral marketing in 1994. Then he achieved the world's first million-user viral campaign. Now he's designed all the tools you need to grow your fanbase and get recognition: all part of the Jeeni service. 3 - Communication. We don't know the identity of who's streaming our stuff, so we can't get in direct contact with anyone who wants to know more about us. Jeeni solution. OK. Here's the deal. With Jeeni you get a built-in fan database to contact everyone who votes for you or likes your work, and you communicate directly with them as often as you like. Safely, legally and all opt-in. 4 - B*llsh*t. The big streaming platforms are full of it. We hate the adverts, we hate the artificial likes, we hate the paid-for recommendations, we hate the hype. Jeeni solution. The answer to this is an ethical alternative. We guarantee Jeeni will stay advert-free. We pledge our charts are the result of democratic votes by real people. And we promise that all Jeeni content comes from genuine unpaid sources. Oh yeah, we'll also pay our taxes in full, because we believe we should make a positive contribution to the society we live in. 5 - Rip-Offs. We just can't breakthrough, and even when we think we're making progress as artists we get ripped off. Jeeni solution. Yep. The entertainment business has always been full of shysters. Let's be honest here, the people behind Jeeni have all made it to the top somehow, and between us, we've made every mistake in the book. Our mission is to help you achieve success and avoid rip-offs. That's why our Jeeni Mentors, Ambassadors and Masterclasses have joined forces to do exactly that. 6 - Choice. The big streaming services all offer similar content, dominated by the same big star names. Jeeni solution. Agreed, so let's ignore the content everyone else uses and leave our competitors to fight it out! Jeeni is designed for undiscovered artists to breakthrough, based on talent alone, not ad-spend. 7 - Channels. My work doesn't fit into mainstream channels. For example, what about channels for spoken word? Jeeni solution. No problem. Jeeni already has dedicated spoken-word channels for poetry, comedy, and voice actors, plus channels for entertainment ranging from dance to videogame soundtracks. And if we don't already have a channel that suits your need ... we'll sit down and create it! 8 - Visibility. People either don't know about our work or can't find it even if they do. Jeeni solution. We've designed the smartest user interface we can. On Jeeni, you can search by name, type of channel, instrumentation, latest uploads, popularity, even by influences and heroes. But above all, our artists have complete control over publicising their own announcements to their specific Jeeni audience. 9 - Fakes. What's the difference between the Jeeni Awards and the fake results dominated by celebrity voting? Jeeni solution. Simple. Jeeni doesn't have celebrity voting. Our Awards will always be based on one member - one vote. No ifs, no buts. 10 - Live performance. I'd like to stream an event, and charge people to watch it. Can Jeeni do that? Jeeni solution. Um, not yet, but we're working on it! Come on now, we're not perfect, so we need your help. Jeeni has returned to Crowdcube to raise more funds for helping new talent. Jeeni raised 50k in the first 5 days and are working hard to get more investors on board with more investments still coming in. When we hit all our targets we can help give our new artists the recognition they deserve. If you want to see our pitch click HERE. You can invest for as little as 10 pounds and you will be directly helping independent musicians and performers take back the control.

03
Mar

Jeeni Announces that Sharron Goodyear has joined Team Jeeni as Official Photographer.

Click HERE to visit or return to jeeni.com Here at Jeeni HQ, we are delighted to announce that Sharron Goodyear has joined Team Jeeni. When you see Sharron's work you will know why we are so pleased. Sharron is an Award-Winning International Photographer and Film Maker, having won Fashion & Boudoir Photographer of the Year through the Master Photographer Association, Sharron has 14 years of industry experience. Sharron specialises in working with entrepreneurs, musicians, performers and artists from around the world. Sharron's photo-shoots are VIRTUAL enabling her to work with a global client base, directly from her studio, helping us gain greater visibility on our social media as a result. Sharron is super-talented, very professional, has a real eye for positioning the camera, and has perfect attention to detail, the ideal combination of skills for Jeeni members. Sharron says: "Being a photographer is a great privilege for me and it has given me the opportunity to document so many beautiful aspects of people's life journeys. Some of these people are now great friends. I am lucky enough to say I am truly passionate about what I do. Many people hide away from having their photographs taken because they don’t feel confident in how they look in front of the camera or don’t think they are photogenic. My mission is to change that belief and I want to take the best photograph you have ever seen of yourself. The VIRTUAL sessions are incredibly good fun and very relaxed and I will give you lots of direction to help you feel at ease. At the time of booking, I will talk you through everything you need to know so there are no need for nerves – just excitement! I can take a range of photos through an IPhone connection or zoom, what ever you would prefer from the comfort of your own home anywhere in the World." As Founding Director of Jeeni, I wanted to make sure our members are in very "good hands" so I had a VIRTUAL shoot last week in the comfort of my own home, as Sharron promised the outcome would increase my social media presence. It was amazing. I had so much fun and when I changed my profile picture on Facebook to just one of the 30 pictures Sharron took I gained 210+ likes, 134 comments and 4 shares immediately. So the "proof is in the pudding" as they say, never in 10 years has that happened!! We highly recommend that you get your VIRTUAL shoot booked NOW. Check out Sharron https://sharrongoodyear.com Click HERE to visit or return to jeeni.com

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