Jeeni Blog

Helping the next generation of talent to build a global fanbase

New Survey Reveals How Music Helped the UK Through Lockdown

/ By Freya Devlin
New Survey Reveals How Music Helped the UK Through Lockdown
New Study Reveals How Music Helped the UK Through Lockdown

UK Music has published a new survey that reveals the crucial role music played in helping people through Covid-19 lockdowns - and how the public are craving the return of live music.

The survey is the largest of its kind since the start of the coronavirus pandemic, which decimated large parts of the music industry across most of the planet in 2020. The key findings of the survey revealed:

  • 57% of adults said music had helped them cope with lockdown
  • Around one million adults say they have taken up an instrument during lockdown
  • 71% think music makes them more productive at work/studying

Additionally, the survey reveals how the public are keen to flock back to live music and believe music helps them cope with stress and anxiety.

“Music has been vital not only in helping the public cope with the impact of the Covid-19 lockdowns and improving mental health and wellbeing, but also in making people more productive while they work. Combined with the huge economic contribution the music industry made pre-Covid-19, this is further evidence that the UK music industry is a key national asset that should be protected and supported by Government. With the right support, music can continue to play a vital role in improving people’s health and wellbeing in the months ahead as we look to recover from this pandemic." Said UK Music Chief Executive Jamie Njoku-Goodwin.

The findings are a huge boost to the UK music industry, which has been devastated by the ongoing impact of the Covid-19 pandemic. The sector contributed £5.8 billion to the UK economy pre-Covid-19 and supports around 200,000 jobs. Furthermore, it clearly shows how music has helped the UK through lockdown and proves the importance of the national music industry. Artists should be supported during these turbulent times, and Jeeni does that, by supporting creative talent using an ethical approach. On Jeeni, artists and creatives keep 100% of everything they earn, and thousands of performers are already on board, with an audience outreach that has grown to over two million. The growth of Jeeni has been so fast that they marked Government promises by turning to crowdfunding to expand their capacity to meet demand, raising over £46,000 in a few hours.

Check out their campaign HERE and join the list of supporters and celebrities who are flocking to the cause.

22
Jun

Oasis Maybe at The Gaiety Southsea on South Parade Pier

COMPETITION TIME WIN FREE ACCESS FOR A GROUP OF 6  Oasis Maybe at The Gaiety Southsea on South Parade Pier Sunday 13th June 7pm - 11pm Oasis Maybe were formed in late 2013 in Birmingham by five close friends and fans of Oasis. Since forming they have become one of the most in demand Oasis tribute bands on the scene and boasting to be the only Oasis tribute band to have performed live with an original Oasis band member – Tony McCarroll. They attempt to capture the sound look and feel of the Band from the 1994-1997 era performing tracks from ‘Definitely Maybe’ and ‘What’s the Story Morning Glory’ with a few famous B-sides thrown in for good measure. GIVEAWAY! We have 3 x tables for 6 people to give away for free, for the Oasis Tribute band at South parade pier in the Gaiety on Sunday night from 7pm to 11pm again saving £60 per table. How to win: All you have to do is like and share this blog post and we will enter you into the draw to be announced Saturday Night 12 June 2021 at 8pm.  Full Details of event can be found at: https://book.events/maybeoasis/2021-06-13/29861 #oasistribute #britpop #oasismaybe #pop #rock #livemusicinportsmouth #tonymccarroll

11
Jun

Inside Story with Keithian

Kethian is a Singer, Songwriter, Musician, Actor and Producer based in the US and who performed his song ‘Communicate’ in the JAM Festival collaboration in April.  Kethian is relaxing in his Californian back yard as the interview with Kate takes place. “You recorded your track ‘Communicate’ live from your home studio for the JAM Festival, we have all faced the technical difficulties of working from home over the last year, but did you face any whilst recording?” she asks.  He says that there were not any technical issues as such but recording at home always presents some issues, for example the neighbour had the lawnmower on but luckily, he didn’t think we could hear.  His song ‘Communicate’ is beautiful and very emotive. When asked about his inspiration for writing it, he said that it came from his friend, who so sadly committed suicide, and so the song was an open letter to this friend, as well as anyone else that is struggling and needs to communicate as it is one of those things that “you actually have to do to feel better or to get your thoughts out, so that’s exactly what that song was about.” Kethian was born in New Orleans into a “showbizzy family.” Kate asks about what influence their work had on him as a child growing up and how it inspired his music and career.  He grew up in Louisiana and Texas, “New Orleans is just full of music, everywhere you go”, his parents were in music as well as his grandparents so making music for him was something that “just happened, I’ve never known any different.” Kethian was previously signed to a major record label, but has ended up going independent, Kate asks why he made this decision  “It wasn’t really the best experience. I figured if I went independent, I could give myself the better experience, and control creativity and stuff like that, and now that I’m my own everything, I’m able to understand myself more as an artist, what I need, what I want, how I want to promote, or what songs I want to choose” he shouts excitedly. In 2018 Kethian was working on music for Rhianna, he said “it was one of those things that just happened, although she hasn’t actually released the music yet and I wish I had some insider knowledge as to when she will, but I don’t! Basically, after I left the label, I was a writer and producer...I was writing for various artists and one of them said ‘this is gonna be for Rhianna’ and I was like ‘what?!’ and that’s how it happened. I met the [person] that I work with now and produce most of my music with currently and it has just been cohesive since then.” Kethian is currently raising investment for his next project: “It makes me feel really good as an artist when someone invests in me because it means that they believe in me as an artist, and as an art, a lot of our motivation and motivators are to make people happy and just to feel something or have an outlet, so to be supported in this way makes me feel so much more confident.” In response to this comment, Kate explains what Jeeni is: a platform for new and upcoming artists which seeks to support them in the best way possible and asks Kethian what his advice would be for aspiring artists that are just starting out. “Simply be the best artist that you can be and be the most you can be in life for you. It’s one of those things…being an artist is so giving, you walk around with your art, you are your art, and so when someone says something a little different or a little insane, it touches you more…just be confident, stay close to your art and stay close to you as a person and just love every bit of it.” What can we expect from him in the future?  He expresses his excitement in regard to doing more shows with Jeeni and is hopeful for the future of live shows and touring as the world returns to normality after the Covid-19 pandemic.  He says that he ultimately wants to “put out as much music as my fans want me to and as much as I want.” Through AmplifyX, one of our collaborators from the JAM festival, Kethian is working on his new EP called Green Clouds which is due at the end of May and you can invest now. To find out more about Kethian, listen to his music and invest, please visit https://jeeni.com/showcase/keithian/

14
Oct

Interview with Budding R&B Singer-Songwriter NNAOMI

Jeeni's EJ Salako got to chance to interview NNAOMI at this year's Victorious Festival, an R&B/soul singer-songwriter from Portsmouth UK. She discussed her influences, inspirations, and where she sees herself in 5 years. Naomi describes her music genre as R&B, neo-soul and alternative R&B. She discovered her passion for creating music during the coronavirus pandemic. Sharing that when the country was in lockdown she found herself having nothing to do in her free time. However, this gave her the time to reflect on her future and Naomi realised she wasn’t fulfilled. Although Naomi has always enjoyed singing, she never previously took it seriously and just sang for fun. She told us that one day she was invited to the studio with a friend, and “he was like why you don’t jump in the booth quickly and I was like okay, and it was lit”. As a result, this experience pushed Naomi to start creating her own music in February 2021. Naomi is inspired by a mix of different artists including Whitney Houston, Michael Jackson, Tyler Creator, and Chris Brown. Using elements from these in her music, she explains she can write an entire song within 15 minutes when inspired by a good beat. Adding that “I think the beat is my Muse”. Following that her favourite track that she has released is “Like me” a soulful R&B song. Naomi explained - “My heart is on my sleeve, emotions everywhere, you know the vibe”. Closing the interview Naomi shares her future goals: With the hopes to be able to make music her full-time career and to be performing on bigger stages. We can't wait to see more from NNAOMI and continue to follow her as she grows as an artist. Watch the full video interview here: https: https://jeeni.com/nnaomi-inside-story-interview/ JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience. • Firstly we give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make.• Secondly we empower our audience and reward them every step of the way.• Thirdly we promise to treat our members ethically, fairly, honestly and with respect. Additionally, you can check out NNAOMI’s showcase here: NNAOMI | Showcase | JEENI. As well as other showcases to add to your playlist. jeeni.com.