New Survey Reveals How Music Helped the UK Through Lockdown

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New Survey Reveals How Music Helped the UK Through Lockdown

New Study Reveals How Music Helped the UK Through Lockdown

UK Music has published a new survey that reveals the crucial role music played in helping people through Covid-19 lockdowns - and how the public are craving the return of live music.

The survey is the largest of its kind since the start of the coronavirus pandemic, which decimated large parts of the music industry across most of the planet in 2020. The key findings of the survey revealed:

57% of adults said music had helped them cope with lockdown
Around one million adults say they have taken up an instrument during lockdown
71% think music makes them more productive at work/studying

Additionally, the survey reveals how the public are keen to flock back to live music and believe music helps them cope with stress and anxiety.

“Music has been vital not only in helping the public cope with the impact of the Covid-19 lockdowns and improving mental health and wellbeing, but also in making people more productive while they work. Combined with the huge economic contribution the music industry made pre-Covid-19, this is further evidence that the UK music industry is a key national asset that should be protected and supported by Government. With the right support, music can continue to play a vital role in improving people’s health and wellbeing in the months ahead as we look to recover from this pandemic." Said UK Music Chief Executive Jamie Njoku-Goodwin.

The findings are a huge boost to the UK music industry, which has been devastated by the ongoing impact of the Covid-19 pandemic. The sector contributed £5.8 billion to the UK economy pre-Covid-19 and supports around 200,000 jobs. Furthermore, it clearly shows how music has helped the UK through lockdown and proves the importance of the national music industry. Artists should be supported during these turbulent times, and Jeeni does that, by supporting creative talent using an ethical approach. On Jeeni, artists and creatives keep 100% of everything they earn, and thousands of performers are already on board, with an audience outreach that has grown to over two million. The growth of Jeeni has been so fast that they marked Government promises by turning to crowdfunding to expand their capacity to meet demand, raising over £46,000 in a few hours.

Check out their campaign HERE and join the list of supporters and celebrities who are flocking to the cause.

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12
Mar

Live Virtual Gigs in the Gaming Metaverse

In November last year, a live virtual gig took place in the gaming Metaverse of world platforms. Rapper Lil Nas X took to the stage in Roblox, and performed in a free-to-view event, which broke all previous records to become one of the the most viewed concerts of all time, pulling in a worldwide record-breaking audience of over 35-million visits. Lil Nas X's Virtual Gig - Credit: Still Roblox is a platform of over 50-million user designed video games. The concert was their first, but they have also partnered with music label Monstercat and delivered an album release party for Ava Max. Could this collective gaming audience be the music world's perfect audience of the future? Taking inspiration from Lil Was X's videos and songs, various stages were created for in-game virtual performances using PBR rendering, lighting, shadowing and facial recognition technologies available on the Roblox platfom. Speaking ahead of his performance, Jon Vlassopulos, global head of music at Roblox, said: “We’re thrilled to partner with Columbia Records to bring Lil Nas X fans and the Roblox community together in an entirely new way.“This concert with Lil Nas X will transport players and their friends into the metaverse, and bring to life the future of what immersive, social experiences can look like.” The experience is a long way from the first pixelated forms of performers or being able to control Michael Jackson in the 1990's 'Moonwalker' whilst he rescues children to the sound of his hit 'Smooth Criminal'. However, the online gaming world became a far greater player when Grand Theft Auto realised the potential of licensed music. They allowed players to access perfectly curated radio stations whilst creating chaos and mayhem in the streets of Miami. Michael Jackson in the Moonwalker video game Roblox are not the only gaming platform to take on the music gig. Fortnite allowed Travis Scott to host a gig from a stage in the water off the resort of Sweaty Sands. People attended the concert from wherever they were in the game, as their personally created avatar, whilst they continued to fire at the people around them. Travis Scott's Virtual Gig in Fortnite The following concert was brief, just a 10-minute pop of Scott's hits, with incredible visual pyrotechnics. The world of Fortnite transformed kaleidoscopically around Scott and the artist came right up to the viewers, giving the sense of being able to reach out and touch him. One moment, fire poured from his body; the next, his face melted to reveal a robotic skull. According to developer Epic Games, more than 28m people watched the show. Gaming Metaverse platforms like Roblox, Minecraft and Fortnite are being chosen for these live virtual gigs because their worlds are moving into something beyond gaming. The platforms are used by kids wanting to hang out with their mates and socialise, a virtual environment which has become so relevant and meaningful to the users during the pandemic lockdowns.

29
Oct

Weekly Round-up #3

Jeeni's weekly round-up of music and entertainment news. Spotify Free Users Are Growing Faster Than Paid Subscribers A report from eMarkerter suggests that Spotify will hit 41.5 million free users in the US this year. That’s an increase of 9.7% over 2020, and part of a trend that finds ad-supported listeners making up an increased share of Spotify’s platform. If that trend continues, Spotify is expected to have as many as 52 million US-based ad-supported listeners by 2025. Spotify's subscriber base has also grown by 19% year-on-year to 172 million. "Looking ahead: Spotify will hit 52.0 million ad-supported US listeners and 52.2 million paid US listeners in 2025, totaling over 100 million." Radiohead’s Entire Catalog Is Now Available on Bandcamp On Oct. 21, Radiohead’s entire catalog became available to stream and or purchase on Bandcamp. The collection includes Radiohead’s nine studio albums also offers the band’s live album from 2001 I Might Be Wrong, disc two of In Rainbows, TKOL RMX 1234567, OK Computer reissue OKNOTOK 1997 2017 and the upcoming Kid A Mnesia collection. “Today, Bandcamp is thrilled to announce that the full studio discography of pioneering UK band Radiohead has come to Bandcamp. Radiohead have forged a career built on constant change, dreaming themselves up anew with each record, but never getting so lost in innovation that they forget to instill every one of their songs with genuine human pathos.” The announcement by Bandcamp stated Radiohead pulled all their music from Spotify in 2013 “the last desperate fart of a dying corpse.” said Thom Yorke. Although their music returned to Spotify in the following years. What Spotify, Apple and other streaming services want to pay songwriters from 2023 onwards Music streaming services such as Spotify, Apple, Pandora and Google are reportedly proposing lower royalty rates for songwriters to the US Copyright Royalty Board (CRB) for five years between 2023 and 2027. Although not released to the public the rates proposed are said to be the lowest ever seen in streaming history, these companies are now coming under fire for disproportionate royalties. CEO of the National Music Publishers Association (NMPA), David Israelite told Music Business Worldwide “We will be fighting to raise significantly what streaming services pay songwriters, and we will now see with full transparency to what degree Spotify, Amazon, Apple, YouTube and Pandora are trying to cut what little they currently pay,” Music industry 'should support struggling small gig venues' Greater Manchester mayor and Former culture secretary Andy Burnham, called on the "big players" in music to pay a levy, just as football clubs contribute to grassroots facilities. The Music Venue Trust says 30 venues are at imminent risk of permanent closure because of the pandemic, with hundreds more in trouble. Burnham has said that the music industry should help bail out small music venues that are struggling in a panel with Independent Venue Week. Burnham suggested the music industry adopts a system like Football Foundation. The FA and Government's charity which he helped set up, helps communities improve their local football facilities through football grants. The Premier League and Football Association gave £53m last year, with another £18m contributed by the government. "The industry needs to step up for you, and I think we should be mounting a case to say, the industry has to pay a levy to support grassroots venues, because that is their talent production ground. They are the junior football clubs of the country. That's where the talent comes through." In Jeeni News Jeeni is Hiring! We are currently recruiting for the following roles: • Role 1: Marketing Assistant• Role 2: Marketing Executive (Digital Marketing)• Role 3: Marketing Executive (Public Relations)• Role 4: Jnr Developer• Role 5: Jnr Developer• Role 6: WordPress Specialist• Role 7: Senior Developer• Role 8: Senior Developer• Role 9: Sales Executive• Role 10: Sales Executive• Role 11: Partnership Co-ordinator These are Kickstarter Scheme positions (candidate must be aged between 16-24 and on, or have applied for, Universal Credit. If you'd like to apply for any of the above roles please send your resume to shena@jeeni.com Jeeni's Pick of the Week Our Pick of the Week is Colectiva a nine-piece ensemble exploring the spaces between Afro-Latin music and jazz while reflecting on themes of sisterhood and female empowerment. Exploring the boundaries between Afro-Latin music and Jazz, Colectiva are a unique voice on the UK scene.Read our blog here: https://lnkd.in/en7sSa2CCheck out Colectiva's showcase on Jeeni https://lnkd.in/en7sSa2C New Music Friday In our New Music Friday segment we've chosen to showcase Glasgow based Alt-rock band Respite. Respite blends elements of punk, post-hardcore and pop music, with lyrics and vocals heavily inspired by pop-punk and emo. Having supported acts such as Hawthorne Heights, Trophy Eyes and Like Pacific, the band released their first single “Chemical Sleep” on the 3rd of October and dropped their debut EP “Vol. 1” on 29th of October. Available to stream everywhere right now! Check out their showcase on Jeeni https://jeeni.com/showcase/respite-band/

10
Mar

Artist Focus: DarkStarGraver – Rapper, Singer, Poet

While DarkStarGraver has a Zambian heritage, he lived in South Africa until he was two at which point, he bounced around the UK from Birmingham, to London, to Scotland and finally at ten years old, found where he identifies most, in Portsmouth. This is where Graver found his passion and drive as a rapper and has “been a Pompey lad ever since.” With innovative wordplay and masterful creative insight, DarkStarGraver is making an exciting splash in the UK hiphop scene, particularly with last year’s ‘Burning Bridges’, a dark, and impressive debut EP that expertly showcases his range as a rapper, singer and producer. Criminally underrated and unexplored, it’s only a matter of time before DSG blows up. Like all great artists, Graver grew up surrounded by iconic and memorable music. Marvin Gaye, Diana Ross and Sade all combined to create a powerful and soulful pool of inspirations for a young DarkStarGraver. Inspirations of the past collided with the then-current music landscape of garage and grime as the final push to convince him to start creating his own brand of the music that he loves. Graver found a particular success with a cut from his Burning Bridges EP, ‘CodeRED’ which holds the key components of a modern hiphop hit; A hard-hitting, adaptive beat, a catchy sung chorus and pure skill on the mic. Graver's 'CodeRed' was last year, a long time on from his first ever beat, ‘Dark Stars’ which kicked off his journey and brand as an artist. More than just a creative outlet, DarkStarGraver is inspired by artists like Tyler, The Creator and Kendrick for their tendencies towards lyrics deeper than just the surface. “Music is how I vent my most intimate thoughts and feelings, it’s therapeutic to me so I'm typically drawn to music that does the same”. From Graver’s, ‘Nivana Over DIGITS’ video, it comes as no surprise that earlier this year, Graver was nominated for ‘Music Video of The Year’ by LMSUK’s Portsmouth Radar. DarkStarGraver’s vision is realised vibrantly and clearly in his visuals. Watch now on Jeeni: https://jeeni.com/bcewhactsrxr/ Last year, Respect Magazine said, “DarkStarGraver is one of the most exciting new acts on the UK rap scene” and they couldn’t be more accurate. Graver’s mindset is fresh, focused and inspiring and we can’t wait to hear his next project. Check out DarkStarGraver’s Jeeni page: https://jeeni.com/?s=DarkStarGraver How can Jeeni support artists like DarkStarGraver? JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience. • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make. • We empower our audience and reward them every step of the way. • We promise to treat our members ethically, fairly, honestly and with respect. • Access to artist liaison and a supportive marketing team

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