New Survey Reveals How Music Helped the UK Through Lockdown

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New Survey Reveals How Music Helped the UK Through Lockdown

New Study Reveals How Music Helped the UK Through Lockdown

UK Music has published a new survey that reveals the crucial role music played in helping people through Covid-19 lockdowns - and how the public are craving the return of live music.

The survey is the largest of its kind since the start of the coronavirus pandemic, which decimated large parts of the music industry across most of the planet in 2020. The key findings of the survey revealed:

57% of adults said music had helped them cope with lockdown
Around one million adults say they have taken up an instrument during lockdown
71% think music makes them more productive at work/studying

Additionally, the survey reveals how the public are keen to flock back to live music and believe music helps them cope with stress and anxiety.

“Music has been vital not only in helping the public cope with the impact of the Covid-19 lockdowns and improving mental health and wellbeing, but also in making people more productive while they work. Combined with the huge economic contribution the music industry made pre-Covid-19, this is further evidence that the UK music industry is a key national asset that should be protected and supported by Government. With the right support, music can continue to play a vital role in improving people’s health and wellbeing in the months ahead as we look to recover from this pandemic." Said UK Music Chief Executive Jamie Njoku-Goodwin.

The findings are a huge boost to the UK music industry, which has been devastated by the ongoing impact of the Covid-19 pandemic. The sector contributed £5.8 billion to the UK economy pre-Covid-19 and supports around 200,000 jobs. Furthermore, it clearly shows how music has helped the UK through lockdown and proves the importance of the national music industry. Artists should be supported during these turbulent times, and Jeeni does that, by supporting creative talent using an ethical approach. On Jeeni, artists and creatives keep 100% of everything they earn, and thousands of performers are already on board, with an audience outreach that has grown to over two million. The growth of Jeeni has been so fast that they marked Government promises by turning to crowdfunding to expand their capacity to meet demand, raising over £46,000 in a few hours.

Check out their campaign HERE and join the list of supporters and celebrities who are flocking to the cause.

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21
Jan

Artist Focus: Maple Sky

Although this refreshing four-piece has its foundations firmly planted in modern jazz, Maple Sky harvests their inspirations from a rich and varied crop. Classic rock, 50s lounge jazz, RnB and gospel are all contributed from various members to result in the exciting final product that is Maple Sky. Maple Sky's origin began with keys player, Joel Bamigboye (far-left in pic above) in 2018 as he was compiling “a small archive of musical material, with the aim of forming a band” to translate his initial creative vision. Olivia McKeon (mid-left) entered the scene and brought a lyrical and vocal element to Joel’s work. From there, with the addition of two others, the Maple Sky prototype formed by the name of ‘NOVA’. Quickly becoming a theme of our Artist Focus blogs; the pandemic forced a change in the group and created a make-or-break scenario for the founding members. Luckily, after releasing their self-titled EP as a duo, the two adapted and survived the obstacle and re-emerged as ‘Maple Sky’ with a key change in personnel. Ed Jordan (mid-right) was introduced as both the drummer and in-house producer, and Christian Rivers-Martin (far-right) was welcomed to contribute his classically trained bass skills as the groove backbone of the group. Since then, the group has been hard at work, whether that’s creating new, sweet jazz tunes or performing their stellar collection of tracks live. Maple Sky specialise in a broad and flexible portrayal of jazz with influences from Esperanza Spalding, Yebba, and D’angelo. Their eponymous debut EP certainly showcases that range of their influences and inspirations, particularly that of jazz legend, Lester Young and current wunderkind, Arlo Parks. The group are currently excited for the upcoming single, ‘Vision’, set to be released on the 5th of February, which will join the romantic and heart-aching ‘Free Her’ as the teaser tracks for their future second EP, which will be released later this year. The group also plan to upload a roster of exciting live videos which were shot just before Christmas. Maple Sky promises more big things for those with their ears on the ground for more from the stellar jazz act, “We'd advise making sure you have us followed on all our social media to stay up-to-date with what we've got going on because there is a lot coming up!” Follow Maple Sky on socials: Twitter: https://twitter.com/mapleskyband Facebook: https://www.facebook.com/MapleSkyBand/ Instagram: https://www.instagram.com/mapleskyband/ We've loved supporting and following Maple Sky and we're happy to say that the group have enjoyed being a part of Jeeni, too, "Jeeni have been amazing to work with and we have loved collaborating with them." If Jeeni's mission interests you as an artist or a viewer, sign up for free, today! Check out Maple Sky’s showcase on Jeeni here: https://jeeni.com/showcase/maple-sky/ How can Jeeni support artists like Maple Sky? JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience. • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make. • We empower our audience and reward them every step of the way. • We promise to treat our members ethically, fairly, honestly and with respect. • Access to artist liaison and a supportive marketing team.

14
Oct

Interview with Budding R&B Singer-Songwriter NNAOMI

Jeeni's EJ Salako got to chance to interview NNAOMI at this year's Victorious Festival, an R&B/soul singer-songwriter from Portsmouth UK. She discussed her influences, inspirations, and where she sees herself in 5 years. Naomi describes her music genre as R&B, neo-soul and alternative R&B. She discovered her passion for creating music during the coronavirus pandemic. Sharing that when the country was in lockdown she found herself having nothing to do in her free time. However, this gave her the time to reflect on her future and Naomi realised she wasn’t fulfilled. Although Naomi has always enjoyed singing, she never previously took it seriously and just sang for fun. She told us that one day she was invited to the studio with a friend, and “he was like why you don’t jump in the booth quickly and I was like okay, and it was lit”. As a result, this experience pushed Naomi to start creating her own music in February 2021. Naomi is inspired by a mix of different artists including Whitney Houston, Michael Jackson, Tyler Creator, and Chris Brown. Using elements from these in her music, she explains she can write an entire song within 15 minutes when inspired by a good beat. Adding that “I think the beat is my Muse”. Following that her favourite track that she has released is “Like me” a soulful R&B song. Naomi explained - “My heart is on my sleeve, emotions everywhere, you know the vibe”. Closing the interview Naomi shares her future goals: With the hopes to be able to make music her full-time career and to be performing on bigger stages. We can't wait to see more from NNAOMI and continue to follow her as she grows as an artist. Watch the full video interview here: https: https://jeeni.com/nnaomi-inside-story-interview/ JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience. • Firstly we give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make.• Secondly we empower our audience and reward them every step of the way.• Thirdly we promise to treat our members ethically, fairly, honestly and with respect. Additionally, you can check out NNAOMI’s showcase here: NNAOMI | Showcase | JEENI. As well as other showcases to add to your playlist. jeeni.com.

25
Aug

Ready for Victorious 2022! by Holly Tarrant

This Bank Holiday weekend is the hotly anticipated Victorious Festival, a staple of the summer festival season that has only grown in size since it’s humble beginnings. And here at Jeeni, we're all ready, willing and able. Starting out in 2011, Victorious has grown to great heights, and has made Portsmouth a beacon for music-lovers during the summer. During the 3 days of the festival, ticket holders get exclusive access to Southsea Castle, Southsea Skatepark, the D-Day Museum to name just a few. With huge headline artists like Stereophonics, Paolo Nutini and Sam Fender, Victorious caters for all, and for those who prefer undiscovered musical talents such as those found at Jeeni.com, head down to the Jeeni sponsored People’s Lounge stage where acts such as local talent Portsmouth Radar, Nayana, Martha Eve, Beatroot, Creature. and Zed, The Dreamer will be performing the gig of their lives. Prefer something a little more child-friendly? CBeebies’ very own YolanDa’s Band Jam will be joining the festival in the Victorious Kids Arena, alongside the Go Jetters, Fireman Sam, Octonaughts, and Baby Shark. There are many fun activities to occupy little ones with bouncy castles, the colouring tent, the Southsea Skatepark Mini Wheelers and Pop Kids, as well as a full size circus to name a few. Victorious is proud to donate a percentage of ticket sales to many charities including Jeeni ambassador Ellie Milner’s foundation Arms Around The Children, a wonderful charity dedicated to providing children who have been diagnosed with HIV and aids with the love, care and support they so desperately need. Victorious festival will run on 26/27/28 August 2022. Buy tickets for Victorious at www.victoriousfestival.co.uk/.

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