New Survey Reveals How Music Helped the UK Through Lockdown

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New Survey Reveals How Music Helped the UK Through Lockdown

New Study Reveals How Music Helped the UK Through Lockdown

UK Music has published a new survey that reveals the crucial role music played in helping people through Covid-19 lockdowns - and how the public are craving the return of live music.

The survey is the largest of its kind since the start of the coronavirus pandemic, which decimated large parts of the music industry across most of the planet in 2020. The key findings of the survey revealed:

57% of adults said music had helped them cope with lockdown
Around one million adults say they have taken up an instrument during lockdown
71% think music makes them more productive at work/studying

Additionally, the survey reveals how the public are keen to flock back to live music and believe music helps them cope with stress and anxiety.

“Music has been vital not only in helping the public cope with the impact of the Covid-19 lockdowns and improving mental health and wellbeing, but also in making people more productive while they work. Combined with the huge economic contribution the music industry made pre-Covid-19, this is further evidence that the UK music industry is a key national asset that should be protected and supported by Government. With the right support, music can continue to play a vital role in improving people’s health and wellbeing in the months ahead as we look to recover from this pandemic." Said UK Music Chief Executive Jamie Njoku-Goodwin.

The findings are a huge boost to the UK music industry, which has been devastated by the ongoing impact of the Covid-19 pandemic. The sector contributed £5.8 billion to the UK economy pre-Covid-19 and supports around 200,000 jobs. Furthermore, it clearly shows how music has helped the UK through lockdown and proves the importance of the national music industry. Artists should be supported during these turbulent times, and Jeeni does that, by supporting creative talent using an ethical approach. On Jeeni, artists and creatives keep 100% of everything they earn, and thousands of performers are already on board, with an audience outreach that has grown to over two million. The growth of Jeeni has been so fast that they marked Government promises by turning to crowdfunding to expand their capacity to meet demand, raising over £46,000 in a few hours.

Check out their campaign HERE and join the list of supporters and celebrities who are flocking to the cause.

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04
Jun

A $0.003 reward?! We’re Twitching at the thought!

Twitch has always been popular amongst the gaming community. It was created initially in 2011 as a platform for gamers to use in order to live stream as well as broadcast live Esports events and competitions and has since retained on average 15million daily users. With so much more of our time spent online due to the Covid-19 pandemic, Twitch has expanded in regard to what they broadcast and live stream: talk shows are growing in popularity as well as live streamed music to name but a couple. As the date for the resumption of normality approaches and with it the reopening of concert halls and live shows, one can speculate as to what will happen to those artists that have decided to make use of these live streaming platforms as a source of income. Twitch users reportedly spend three times as much time on the platform as on Sportify and YouTube so the potential for it to be a very lucrative platform for music makers and artists is what has been looked into by Will Page, an economist who runs Tarzan Economics. He worked alongside various teams in order to understand how live streaming and live music may co-exist in the future. “Live streaming won’t go away when live music returns.” -Will Page In 2002, one of the first music streaming services Rhapsody, offered a $9.99 monthly price which is the same as what we see today for similar music streaming services. What is provided is also pretty much the same as what was offered in 2002; fans remain largely disconnected from their favourite artists, they are unable to offer direct compensation to creators, and ‘cross-usage’ occurs frequently as a listener is often subscribed to multiple platforms. “None of the on-demand streaming services that have since sprung up enable immediate engagement, this is a relic of the music industry of old.” -Will Page User engagement is something that both Twitch and Jeeni offer, and not only does it allow the fans to be more involved with the artists they love, but it allows the artists to be fairly compensated, a huge issue which is now being petitioned against by the Broken Record Campaign. See our last blog post for more information and ways that you can support the campaign. According to Will Page, the typical music streaming model has approached the way in which artist are compensated in one way: “the platform aggregates all the streaming data and revenues from a specific market and product over a specific time period, divides an artist’s share by that sum, and allocates revenues proportionately. Get 1% of all the streams, and you’ll get 1% of all the money. This has spurred much debate within the industry, as heavy streamers are effectively subsidised by light streamers, or as Quartz controversially put it: Your Spotify and Apple Music subscriptions pay artists you never listen to.” In essence, the modelling simply just isn’t fair, and neither rewards the artists or their fans for supporting them. The way in which Twitch brings in money, however, varies across three methods similar to Jeeni: Creator Channel Subscriptions, Bits allow users to support creators directly on the service, and advertising. Will Page made a comparison between creator earnings on Twitch, which average at $0.15 per-hour-per-user, with that of global streaming services at which the rate per-stream is set at roughly $0.003. By taking the $0.003 per stream and multiplying by 17 (assuming a song lasts 3 minutes this equates to an hour of listening time), then applying an average 20% royalty rate, this results in a creator’s “revenue-per-hour listened” at just $0.01. My jaw dropped, did yours? Twitch has proved it can monetise over 10 times better than music streaming, however this only applies to creators’ most loyal fans that tune in on a regular basis. "If you keep the full $100 of each true fan, then you need only 1,000 of them to earn $100,000 per year." -Kevin Kelly, The Technium, 2008 Do you want to spend hours watching your favourite gamer and at the same time, fairly compensate and reward them for their time and effort? Well of course. What Twitch does for gamers, we want to do for music makers and artists here at Jeeni. Look out Twitch, we’ll meet you at the finish line.

08
Sep

Martha Eve – Artist Focus

An up and coming artist like Martha is a rare gem. A young woman of 22, making waves in the acoustic scene, Martha Eve already has extensive experience in performing at festivals, including 2000 trees and Victorious Festival. Eve was a hit on the Jeeni sponsored People’s Lounge stage this year, part of the World Music Village sector of Victorious. The Arms Around The Child charity is responsible for the Village, their mission is to show love and care to children who have been diagnosed with HIV and aids. Martha’s newest outing ‘Cold’ is soulful and pure, her voice reminiscent of Scottish talent Nina Nesbitt’s earlier work. However she remains distinctly her own artist; with a heartbreaking chorus, ‘You feel cold to me, like an icy breeze, more bitter by the minute, soon you’ll be finished with me’, ‘Cold’ is a much more mature release than previous songs ‘Silly Mind’ and ‘Honeymoon Phase’. Eve states that ‘Cold’ is her most relatable song and that it is her ‘most honest and sad song’ to date. Born in South East London, Martha grew up in the countryside of nearby Kent, and can usually be found playing live shows in and around Brighton, honing her craft and winning over new fans all the time, with her calm yet sultry vocals that are not dissimilar to Jack Johnson. Martha is what’s becoming known as a ‘lockdown artist’, a creative person who has made the most of the recent pandemic by exploring their craft, and coming out the other end with a host of new ideas. In Martha’s case, although she couldn’t perform as she wanted, she wrote songs instead and is now ready to get releasing her wealth of creativity. Martha says she wrote ‘Cold’ about a lockdown romance, and didn’t expect it to become her first single, but at Jeeni, we’re sure our members will love her soulful and breathy vocals on the ballad. Listen to it HERE. Martha is releasing new music all the time, so make sure you keep an eye on Jeeni.com for an upcoming Jeeni exclusive interview with Martha Eve, where she will tell us all about her latest releases and future gigs. Here at Jeeni, we are so excited to welcome undiscovered artists just like Martha. Our platform breaks down the barrier between fan and artist to create a unique relationship and allows easy interaction. How does Jeeni support artists like Martha Eve? JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience. · We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make. · We empower our audience and reward them every step of the way. · We promise to treat our members ethically, fairly, honestly and with respect. · Join us at Jeeni.com

04
Jun

Tony Klinger joins the Jeeni Team

JEENI is proud to announce their new Ambassador, the award-winning film maker and writer, Tony Klinger. Klinger has made internationally acclaimed documentaries including The Festival Game (Jack Nicholson and Ronnie Scott) and Extremes (Supertramp), both currently grabbing the headlines alongside his book The Who And I about his exploits producing The Who movie, The Kids Are Alright. Tony says, “I was thrilled to be invited to become an Ambassador for JEENI. I applaud and echo their ethical approach, and I was equally excited to engage with their amazing team when they offered me the opportunity to share my knowledge of the music business, film making and creativity.” Tony Klinger Klinger’s fascination with ways of sharing the creative processes with business and commercial know-how has seen him instrumental in Artists United, bCreative and his Give-get-go.com organisation. “I discovered this need for sharing and spreading knowledge when I was a university academic,” and his outstanding success led to his students winning many awards leading to illustrious professional careers.Klinger makes it very clear, “I want to be involved in projects that continue and grow my dream to enable everyone to enjoy their creativity. Jeeni is another big step in this search, without me being sanctimonious or unreal, it still excites me, and also enables our audience to fully enjoy and think about the world we share.”

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