Jeeni Blog

Helping the next generation of talent to build a global fanbase

Patti Smith - Piccadilly Circus Takeover

/ By Andie Jeenius
Patti Smith - Piccadilly Circus Takeover

To celebrate 50 years since Patti Smith's first poetry performance at St Mark’s Church, New York in 1971, January 2021 sees Smith taking over all the light screens at London’s Piccadilly Circus. Being brought to the venue by Circa, curated by the digital artist Josef O’Connor and designed specifically to adhere to social distancing and lockdown restrictions, the installation and Piccadilly Circus takeover, will combine art, music, poetry and prose, and include two recorded performances – one scheduled for midnight on New Year’s Eve and another on the day of the US presidential inauguration on 20 January.

Patti Smith in Piccadilly Circus - Photograph Circa

Talking to Fiona Sturges from The Guardian, Smith explains, “Some of the work I did in my bedroom, some in a recording studio and some at my desk,” says Smith, 74 this week. “I had to teach myself how to use Photo Booth on my computer and film myself reading a poem. I’m sure there are 14-year-olds who can do this in five minutes but it took me quite a while. But I got there and I’m so proud of myself.”

Her favourite piece is a reworked version of Peaceable Kingdom. Written in the aftermath of 9/11, it is a song of solace and hope in the face of catastrophe and, in performing it, Smith will be commemorating 100 NHS workers who have died from Covid. “It’s just so sad when we lose people who work so hard to rebuild our world,” she reflects. She will also read a new poem dedicated to the environmental campaigner Greta Thunberg, who will be 18 in January and who, Smith says, “pretty much sacrificed her childhood for all of us”.

Four years under Trump has also taken its toll. “It’s been a terrible atmosphere to live in,” she says. “You try to do your work and not let [politics] permeate your consciousness daily but it does. It’s very insidious.” She notes that she and the outgoing president are about the same age. “I have encountered him in New York through the years and found him a horrible, narcissistic person and just a bad businessman. I’ve seen the debris of his deals. I think the damage he has done is going to be felt for a long time. It’s not going to be so easily healed because globally he has empowered people of a like mind.”

Nonetheless she will take “huge psychological relief in the new administration. I’m a natural optimist so I’m not without hope or inspiration. What matters is trying to clean up some of his mess and get some order. I’m doing that in my house. I’m a messy person, and I know that before I can do something creative or exciting I’ve first got to clear everything away.”

Words - Fiona Sturges at The Guardian

BACK
Live Virtual Gigs in the Gaming Metaverse

12
Mar

Live Virtual Gigs in the Gaming Metaverse

In November last year, a live virtual gig took place in the gaming Metaverse of world platforms. Rapper Lil Nas X took to the stage in Roblox, and performed in a free-to-view event, which broke all previous records to become one of the the most viewed concerts of all time, pulling in a worldwide record-breaking audience of over 35-million visits. Lil Nas X's Virtual Gig - Credit: Still Roblox is a platform of over 50-million user designed video games. The concert was their first, but they have also partnered with music label Monstercat and delivered an album release party for Ava Max. Could this collective gaming audience be the music world's perfect audience of the future? Taking inspiration from Lil Was X's videos and songs, various stages were created for in-game virtual performances using PBR rendering, lighting, shadowing and facial recognition technologies available on the Roblox platfom. Speaking ahead of his performance, Jon Vlassopulos, global head of music at Roblox, said: “We’re thrilled to partner with Columbia Records to bring Lil Nas X fans and the Roblox community together in an entirely new way.“This concert with Lil Nas X will transport players and their friends into the metaverse, and bring to life the future of what immersive, social experiences can look like.” The experience is a long way from the first pixelated forms of performers or being able to control Michael Jackson in the 1990's 'Moonwalker' whilst he rescues children to the sound of his hit 'Smooth Criminal'. However, the online gaming world became a far greater player when Grand Theft Auto realised the potential of licensed music. They allowed players to access perfectly curated radio stations whilst creating chaos and mayhem in the streets of Miami. Michael Jackson in the Moonwalker video game Roblox are not the only gaming platform to take on the music gig. Fortnite allowed Travis Scott to host a gig from a stage in the water off the resort of Sweaty Sands. People attended the concert from wherever they were in the game, as their personally created avatar, whilst they continued to fire at the people around them. Travis Scott's Virtual Gig in Fortnite The following concert was brief, just a 10-minute pop of Scott's hits, with incredible visual pyrotechnics. The world of Fortnite transformed kaleidoscopically around Scott and the artist came right up to the viewers, giving the sense of being able to reach out and touch him. One moment, fire poured from his body; the next, his face melted to reveal a robotic skull. According to developer Epic Games, more than 28m people watched the show. Gaming Metaverse platforms like Roblox, Minecraft and Fortnite are being chosen for these live virtual gigs because their worlds are moving into something beyond gaming. The platforms are used by kids wanting to hang out with their mates and socialise, a virtual environment which has become so relevant and meaningful to the users during the pandemic lockdowns.

Read more
Would You Sell Your Song Catalogue?

12
Mar

Would You Sell Your Song Catalogue?

Today, we hear another mega-star has sold their song catalogue. This time Neil Young has agreed a deal and sold 50% of the rights to his entire back catalogue. Hipgnosis Song Fund purchased 1,180 songs by the Canadian musician in a deal that is said to be worth an estimated $150 million (£110 million), according to the BBC. Neil Young - Photo: Getty The Young acquisition comes after the company acquired the rights to 100% of  former Fleetwood Mac singer Lindsay Buckingham‘s back catalogue and 50% of his future work this week, as well as Jimmy Iovine’s worldwide producer royalties. “This is a deal that changes Hipgnosis forever,” Hipgnosis founder Merck Mercuriadis said of the Young deal. Hipgnosis are known for turning royalties into a steady income stream – with the firm making money every time one of its songs is played on the radio or featured in a film/TV show. Other recent acquisitions by Hipgnosis include catalogues by the likes of Blondie, L.A. Reid, RZA and The-Dream. The company also purchased a publishing portfolio from Kobalt in September. The sale included songs by Fleetwood Mac, 50 Cent, Beyoncé and many others. The Neil Young sale seems to be part of the growing trend of artists cashing in on their lifetimes work. Bob Dylan was reported in December 2020 as selling to Universal Music. According to the New York Times, the music icon has sold his back catalogue for an eye-watering $300 million (£225 million), giving Universal the ownership of over 600 songs spanning a period of almost six decades. Bob Dylan - Photo: Getty While the deal means that Universal now control one of the most celebrated back catalogues in history, Dylan is also listed as the principal songwriter on the vast majority of efforts – which means Universal does not have to share future revenues with any other songwriters. In the same month, Stevie Nicks agreed a deal with Primary Wave for $100million, giving them 80% of her back catalogue which includes her 70's hit 'Dreams' just as it is making a Billboard comeback after going viral in the TikTok video of skateboarder Nathan Apodaca drinking Ocean Spray juice. To make these kinds of figures, you have to have a catalogue which will give the buyer a payback, but with younger bands such as The Killers doing the same, is this the best way for songwriters, singers and bands to create certain income? With the poor payouts from the online streaming platforms, it makes good business sense, but only for those able to create enough desired material. For those new and emerging creative stars, companies like www.jeeni.com and Patreon have been created to redress the balance, so revenue generated goes to the creators, not the suits and pen-pushers, meaning artists of the future will possibly be able to afford to create back catalogues and continue to benefit from them.

Read more
Legendary Teddy Hayes has joined the Jeeni advisory board

04
Jun

Legendary Teddy Hayes has joined the Jeeni advisory board

We are proud to announce that the legendary Teddy Hayes has joined the Jeeni advisory board. Teddy is an Award-winning producer, film-maker and composer, working alongside the likes of Quincy Jones and Roberta Flack. Teddy pioneered the concept of creating new wealth for music artists by monetizing their fan base. His London-based talent company DaBlockOnline offered a win-win solution for everyone involved in the entertainment industry, creating a platform that gave both signed and unsigned music talent a chance to benefit from new technology. Teddy says, "The evolution of Jeeni is remarkable, and because I have already been through this process and experienced all the challenges, I know I can add value to the team. I want artists to get the recognition they deserve and earn cash in the process, but I also want to offer an opportunity for music companies to retool their thinking and create new products designed to increase sales and earn profits from a new segment of the marketplace.” Teddy Hayes Born in Cleveland Ohio, Teddy grew up with neighbour Bobby Womack, and hung out with Quincy Jones among many other music legends, before becoming tour manager for Roberta Flack. Quincy’s friend Pete Long (who discovered Luther Vandross), gave Teddy the chance to turn his talents to theatre writing which set him on the road to stardom in his own right, directing music videos, and writing and producing musical theatre. As one of the founding directors of Hip Hop in 1979 in New York, he achieved a place in hip hop history with his rap band The Funky Constellation, that produced the break beat sensation “Street Talk (Madam rapper)” promoted early on by Russell Simmons, the record mogul and creator of Def Jam Records. An accomplished singer and composer, Teddy was the main producer and creative force behind the sell-out hit theatre show “I Remember Marvin”, about the life and music of Marvin Gaye. He recently penned a book called “The Guerrilla Guide to Being a Theatrical Producer”, a how to manual designed to help people understand and enter the world of commercial theatre.  In 2019 he received a Lifetime Achievement Award for his 40 years of pioneering work in the arts, and Jeeni is privileged to benefit from his experience and vision.

Read more